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3008518 3008516 0 0 https://wearewoodruff.com/blog/career/quality-assurance-tester/attachment/quality-assurance-tester-1200x1200-071123/ Tue, 11 Jul 2023 19:16:13 +0000 https://wearewoodruff.com/wp-content/uploads/2023/07/quality-assurance-tester-1200x1200-071123.jpg 3008521 3008520 0 0 https://wearewoodruff.com/blog/career/quality-assurance-tester/attachment/quality-assurance-tester-1024x512-071123/ Tue, 11 Jul 2023 19:16:55 +0000 https://wearewoodruff.com/wp-content/uploads/2023/07/quality-assurance-tester-1024x512-071123.jpg 3008522 3008520 0 0 https://wearewoodruff.com/?post_type=career&p=838 Thu, 18 Aug 2016 20:43:28 +0000 http://ws.woodruff.online/?post_type=career&p=838 WOODRUFF SWEITZER IS LOOKING FOR A MARKETING AUTOMATION SPECIALIST IN OUR CALGARY OFFICE

The Marketing Automation Specialist we’re looking for is passionate about developing and overseeing integrated engagements for our clients. Sound like you?

You’ll have to design, develop, implement and maintain marketing automation campaigns. With the help of our development team, you’ll build and execute email campaigns, landing pages, forms, and automated campaigns. That includes managing email production, test design, quality, and reporting. You will also work with our analytics and insights team to utilize analytics and optimize lead-generation for higher yield on inbound marketing programs.

Because we’re an agency partner with Act-On, you’ll be required to speak intelligently regarding Act-On and its many benefits to all existing and potential clients.

Still confident?
Here are some of the things you’ll need to do:

Marketing Automation Management

• Create, manage and evaluate marketing activities for clients created in Act-On including emails, lead nurturing programs, lead scoring, automated programs, web forms and landing pages
• Manage segmented lists within Act-On
• Collaborate with internal and external specialists to create content that supports lead generation initiatives
• Know CRM integration, management and processes

Marketing Processes & Alignment

• Work with our analytics and insights team to develop a thorough understanding of the target audience buying process and information needs
• You can define marketing processes related to lead generation and lead nurturing
• Successfully handle lead handoffs and recycling of leads

Reporting

• Provide weekly, monthly and quarterly reporting to account directors, analytics and insights team and clients
• Evaluate results and provide suggestions on how to improve results across marketing channels/programs when necessary

Data Management

• Ensure data quality processes are followed when reviewing and importing lists
• Analyze data to identify trends and adjust marketing programs accordingly

Experience and Skillset

• Expert in Act-On or similar marketing automation technology
• A minimum of 3 years experience in B2B marketing
• Inbound marketing experience
• Strong knowledge of best practice email design, production and reporting
• General knowledge of SPAM and CASL compliancy
• Experience with CRM is an asset
• Ability to multi-task effectively in a fast-paced, deadline-driven environment
• Excellent client management skills, strong written and verbal communications, executive level presence
• Strong time management and organizational skills with the ability to prioritize and manage own workload while multi-tasking in order to meet deadlines
• An understanding of the digital marketing landscape, inbound marketing concepts and social media

If it still sounds like we were describing you all along, apply today.

]]> 838 0 0 0 https://wearewoodruff.com/?post_type=career&p=1552 Fri, 19 Aug 2016 16:13:00 +0000 http://ws.woodruff.online/?post_type=career&p=1552 Woodruff Sweitzer is looking for a FREELANCE WEB DEVELOPER in our Calgary office. The ideal candidate will have a B.S. or B.A. in web development or a related field and the desire to expand their skill set. Some work experience in the web development field is necessary, and agency experience is preferred but not required. Candidates should be experienced in the following areas: HTML5, CSS3, JS, PHP, Wordpress, MySQL and Git. We would also prefer experience in some of the following areas: SASS, Node, Gulp, NGINX, AngularJS, Swift, Objective-C, Cordova and/or Photoshop.

Woodruff Sweitzer is a next-generation agency that provides a variety of clients with strategic digital solutions. Our development team works on digital strategy, websites, web applications, mobile applications and everything in between. The junior developer will collaborate with our development team in all types of web development and digital marketing initiatives.

If this sounds like you, tell us why.

]]> 1552 0 0 0 https://wearewoodruff.com/?post_type=career&p=1553 http://ws.woodruff.online/?post_type=career&p=1553 1553 0 0 0 https://wearewoodruff.com/?post_type=career&p=1780 Thu, 25 Aug 2016 13:57:13 +0000 http://www.woodruffsweitzer.com/?post_type=career&p=1780 Woodruff Sweitzer (WS) is seeking a PR and Development Specialist for our Calgary office. The successful candidate will develop relationships, execute PR strategies and engage our clients’ and the WS brand.

In an event engagement capacity, you’ll interact with clients—both existing and potential—and you’ll get people excited to solve marketing problems. In the office, you’ll help clients meet their challenges by executing public relations, content and event strategies.

If you’re already confused and frustrated, this is not the position for you. If, however, you’re intrigued and up for a challenge, this might be the perfect job for you.

Our ideal candidate has:

• An education or strong skills in public relations
• A proven track record of generating proactive publicity and content
• Content writing and event marketing experience
• Agency experience
• In-depth knowledge of the agriculture landscape and love of all things ag
• 4 plus years of PR experience

Both internally and with our clients, your day-to-day will be largely relationship-based. That means you remember people’s names and instigate collaboration. You’re going to have a lot going on, so organization and time management better be in your skillset. Your enthusiasm is contagious and you’ll inspire us all to do our best work.

Sound like you? If so, we’re excited to meet you. Send a brief but powerful cover letter and your resume to kbruce@woodruffsweitzer.ca.

Who the heck is Woodruff Sweitzer?
We’re a super fun, great place to work. Anything else you need to know, you can ask us in person or find at woodruffsweitzer.ca.

]]> 1780 0 0 0 https://wearewoodruff.com/?post_type=career&p=2191 Fri, 14 Oct 2016 16:37:36 +0000 http://www.woodruffsweitzer.com/?post_type=career&p=2191 careers@wearewoodruff.com; we can’t wait to hear from you.  ]]> 2191 0 0 0 https://wearewoodruff.com/?post_type=career&p=2240 Thu, 03 Nov 2016 20:43:30 +0000 http://www.woodruffsweitzer.com/?post_type=career&p=2240 Smart, strategic, big-hearted people only, please. We’re looking for a seasoned Account Manager. If you’re passionate, smart, strategic and great to work with, keep reading. If you can’t check those boxes, this isn’t the job for you. Who are you and where have you been?

1. You’re a big picture thinker, but you can roll up your sleeves and get things done, working independently and within a collaborative group.
2. The industry is changing fast, but you’re moving faster. You can keep up with trends, ideas and new channels. Your passion for marketing won’t let you “let it slide”.
3. You have at least five successful years at an agency and know your way around campaigns, client presentations and strategic plans. You can talk Illustrator layers with creatives, HTML with developers, historic hours with estimators and margins with clients.

Where are you going? From your first day, you’ll take the bull by the horns to:

• Maintain client contact and build relationships (dynamic, trustworthy)
• Work with our clients to identify marketing challenges (insightful)
• Work with the Woodruff Sweitzer team to develop brand and communications plans that meet those challenges (collaborative, enthusiastic)
• Brief and direct our brilliant creative and digital staff to produce insightful and memorable work (intelligent, inspiring)
• Present and sell communications plans, concepts, media and interactive marketing plans to clients (confident, articulate)
• Defend, promote and continuously learn your client’s business (passionate, diligent)
• Make your co-workers smile, lucky to work with you (kind, fun)

Why Woodruff Sweitzer? Because you love marketing, that’s why, and Woodruff Sweitzer lets you work with some of the very finest clients in the animal health, agriculture, food and lifestyle sectors. We have a supportive and engaged team culture. We’re WORKshift accredited, which means you have flexible hours and locations. Add our bonus program, dedicated paid volunteer time, professional development budget and openness to all your loopy ideas, and you’d be crazy to apply anywhere else. Sound good to you? Then contact hr@woodruffsweitzer.ca]]> 2240 0 0 0 https://wearewoodruff.com/?post_type=career&p=3480 Mon, 04 Dec 2017 20:54:06 +0000 https://wearewoodruff.com/?post_type=career&p=3480

Writing social media posts for Facebook, Instagram, Twitter and LinkedIn

Scheduling posts natively and via third-party platforms

Monitoring and moderating social platforms (and answering frequently asked questions with aplomb)

Obtaining and organizing user-generated content to repurpose on social channels (hashtags and regrams and fan photos, oh my!)

Ongoing issues management tasks, such as documenting mentions on social media and key review sites

Uploading blog posts to WordPress

This is a spring semester paid internship out of our Kansas City office. To be considered, you must be available 10-20 hours a week. Outstanding candidates will possess a forward-thinking attitude and an enthusiasm for growing yourself and your clients. If you’re interested, please send your resume and applicable work samples to careers@wearewoodruff.com.]]> 3480 0 0 0 https://wearewoodruff.com/?post_type=career&p=3553 Fri, 12 Jan 2018 19:13:57 +0000 https://wearewoodruff.com/?post_type=career&p=3553 3553 0 0 0 https://wearewoodruff.com/?post_type=career&p=3669 Fri, 16 Feb 2018 01:48:45 +0000 https://wearewoodruff.com/?post_type=career&p=3669 careers@wearewoodruff.com.]]> 3669 0 0 0 https://wearewoodruff.com/?post_type=career&p=3844 Thu, 05 Apr 2018 19:16:28 +0000 https://wearewoodruff.com/?post_type=career&p=3844 3844 0 0 0 https://wearewoodruff.com/?post_type=career&p=4387 https://wearewoodruff.com/?post_type=career&p=4387 4387 0 0 0 https://wearewoodruff.com/?post_type=career&p=4388 Fri, 07 Sep 2018 15:00:33 +0000 https://wearewoodruff.com/?post_type=career&p=4388 Read More Apply]]> 4388 0 0 0 https://wearewoodruff.com/?post_type=career&p=4412 Thu, 13 Sep 2018 22:08:27 +0000 https://wearewoodruff.com/?post_type=career&p=4412 Read More Apply]]> 4412 0 0 0 https://wearewoodruff.com/?post_type=career&p=4685 Fri, 28 Sep 2018 14:54:18 +0000 https://wearewoodruff.com/?post_type=career&p=4685 Read More Apply]]> 4685 0 0 0 https://wearewoodruff.com/?post_type=career&p=4688 Fri, 28 Sep 2018 15:01:20 +0000 https://wearewoodruff.com/?post_type=career&p=4688 Read More Apply]]> 4688 0 0 0 https://wearewoodruff.com/?post_type=career&p=4781 Tue, 27 Nov 2018 21:16:53 +0000 https://wearewoodruff.com/?post_type=career&p=4781 Read More Apply]]> 4781 0 0 0 https://wearewoodruff.com/?post_type=career&p=4808 Thu, 07 Feb 2019 15:46:01 +0000 https://wearewoodruff.com/?post_type=career&p=4808 Are you pursuing a degree in marketing, journalism or communications? Woodruff seeks a social media intern who has an insatiable curiosity and a work ethic to match. This social butterfly must be comfortable with all the major social media platforms – Facebook, Twitter, Instagram and LinkedIn – and have experience with each in some capacity beyond personal usage (i.e., previous internship or professional experience, running social for a campus organization or a nonprofit, etc.). This person could work out of the Kansas City, Columbia or Minneapolis office.

As part of the Social Media team, this person will be responsible for:

• Writing social media posts for Facebook, Instagram, Twitter and LinkedIn
• Scheduling posts natively and via third-party platforms
• Monitoring and moderating social platforms (and answering frequently asked questions with aplomb)
• Obtaining and organizing user-generated content to repurpose on social channels (hashtags and regrams and fan photos, oh my!)
• Ongoing issues management tasks, such as documenting mentions on social media and key review sites

Read More Apply

]]> 4808 0 0 0 https://wearewoodruff.com/?post_type=career&p=4821 Mon, 25 Mar 2019 19:38:20 +0000 https://wearewoodruff.com/?post_type=career&p=4821 E-COMMERCE MANAGER to join our digital team. The e-commerce manager is responsible for oversight of all marketplace and e-commerce projects for our clients. This will include management and optimization of marketplace products and storefront pages; setup and management of marketplace ad campaigns; management and execution of new product and SKU launches within marketplaces; reporting and forecasting; marketplace relationship management and more. Amazon marketplace experience is required but a variety of marketplace experience is a plus. The ideal candidate is a client-centric professional who will ensure all marketplace and e-commerce projects are meeting client requirements while thinking two steps ahead of the competition to anticipate what will be needed to grow the client’s business. In addition, the ideal candidate will also possess a collaborative, partnership-focused mindset with a strong desire to grow and learn alongside a group of fun, talented people who enjoy finding unexpected solutions that deliver extraordinary outcomes for their clients. This person could work out of the Kansas City, MO Columbia, MO or Minneapolis, MN office. Read More Apply]]> 4821 0 0 0 https://wearewoodruff.com/?post_type=career&p=4881 Tue, 11 Jun 2019 21:46:35 +0000 https://wearewoodruff.com/?post_type=career&p=4881 REPORTING ANALYST to join Woodruff’s team of employee-owners in helping our staff and clients establish a data-driven culture of measurement, delivering valuable insights and extraordinary results. This person must be thorough and decisive, open-minded, curious, analytical and forward-thinking, communicative and team-oriented. They should have experience connecting CRMs, paid media tools and social monitoring tools with site analytics tools to gain integrated online marketing insights and provide solutions. They must be able to recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends, and to problem-solve through data inference. The ideal candidate will have a growth mindset with proven agency experience working with web and marketing analytics through Google Analytics, as well as knowledge in web metrics, dimensions and KPIs. This person will be a key resource throughout our company while working closely with our strategy, digital and content teams. This person could work out of the Kansas City, MO, Columbia, MO or Minneapolis, MN office. Read More Apply]]> 4881 0 0 0 https://wearewoodruff.com/?post_type=career&p=4949 Tue, 27 Aug 2019 14:08:20 +0000 https://wearewoodruff.com/?post_type=career&p=4949 CHANNEL MANAGER, DIGITAL ADS to join our team of employee-owners. This person would be responsible for helping establish and maintain a data-driven culture of measurable results that drive extraordinary outcomes for our clients. This person must be thorough and decisive, proactive, self-motivated, analytical, inquisitive, open-minded, forward-thinking, communicative and team-oriented. The ideal candidate will have a growth mindset with proven agency experience setting up, managing, and optimizing various pay-per-click, CPM and demand-side platforms. They must be able to prepare, monitor, and evaluate key conversion actions and KPIs while understanding the intricacies of a multi-channel approach. By utilizing dashboards, analyzing patterns, usage and trends, and problem-solving, this person will collaborate with internal stakeholders to provide learnings and make real-time adjustments. This person will be a key resource throughout our company while working closely with our strategy, digital and content teams. The ideal digital ads channel manager will have 2-3 years of experience in paid search and paid social campaign management. This person could work out of the Kansas City, MO, Columbia, MO or Minneapolis, MN office. Read More Apply]]> 4949 0 0 0 https://wearewoodruff.com/?post_type=career&p=4913 Fri, 06 Mar 2020 16:00:09 +0000 https://wearewoodruff.com/?post_type=career&p=4913 Read More Apply]]> 4913 0 0 0 https://wearewoodruff.com/?post_type=career&p=5009 Fri, 27 Sep 2019 15:12:10 +0000 https://wearewoodruff.com/?post_type=career&p=5009 GRAPHIC DESIGNER to join our team of creative problem solvers. The ideal candidate should have at least 3 years of experience and a portfolio that reflects branding, packaging and digital design capabilities. This position will work independently on assigned design projects, or as a member of a project team, creating unexpected design solutions from concept through completion, based on supplied strategic and creative input. This person should be well-versed in Photoshop, Illustrator, InDesign and other industry software and have a working knowledge of production processes, including printing, paper and ink specification, typography, stock photography, computer retouching and image manipulation. Experience working with production artists and outside vendors (illustrators, photographers, etc.) is a plus. Good communication skills are important, as is the desire to work alongside a group of fun, talented people in a collaborative environment free of egos and personal agendas. If this sounds like you, then send us your resume and work and let’s get the conversation started. This person could work out of the Kansas City, MO, Columbia, MO or Minneapolis, MN office. Read More Apply]]> 5009 0 0 0 https://wearewoodruff.com/?post_type=career&p=5051 Fri, 04 Oct 2019 20:18:53 +0000 https://wearewoodruff.com/?post_type=career&p=5051 VIDEOGRAPHER/MOTION ARTIST/EDITOR who is always curious, performance driven, and deeply interested in bringing unique insights and transformational thinking that drives growth for our clients. Candidates must have enthusiasm for storytelling and dedication to their craft. They must be self-motivated, hardworking, and willing to tackle all tasks presented. Candidates must be familiar with a fast-paced, deadline driven, creative environment. They will be responsible for the production, editing and finishing of high-quality commercial/digital video content. Candidates must have experience with all aspects of production, shooting and editing (motion graphics animation a plus). They must be able to collaborate and work well with others as well as work independently. Candidates should be highly proficient in editorial and production workflow for broadcast and web delivery. Candidates will work directly with creatives, account service and other production personnel. A portfolio/reel to show understanding of shooting and editing techniques is a must. If this sounds like you, then send us your resume and work and let’s get the conversation started. This person could work out of the Kansas City, MO, Columbia, MO or Minneapolis, MN office. Read More Apply]]> 5051 0 0 0 https://wearewoodruff.com/?post_type=career&p=5085 Mon, 28 Oct 2019 15:15:01 +0000 https://wearewoodruff.com/?post_type=career&p=5085 Read More Apply]]> 5085 0 0 0 https://wearewoodruff.com/?post_type=career&p=5089 Mon, 17 Aug 2020 15:50:40 +0000 https://wearewoodruff.com/?post_type=career&p=5089

Writing social media posts for Facebook, Instagram, Twitter and LinkedIn

Concepting, creating and scheduling Instagram stories

Scheduling posts natively and via third-party platforms

Obtaining and organizing user-generated content to repurpose on social channels (hashtags and regrams and fan photos, oh my!)

Compiling competitor reports and client analytics as requested

This person could work from our Kansas City, MO or Columbia, MO office or remote. If interested, please submit samples that showcase your ability to write and concept social media posts and graphics. Read More Apply]]> 5089 0 0 0 https://wearewoodruff.com/?post_type=career&p=5104 Wed, 20 Nov 2019 16:39:05 +0000 https://wearewoodruff.com/?post_type=career&p=5104 Read More Apply]]> 5104 0 0 0 https://wearewoodruff.com/?post_type=career&p=5169 Tue, 07 Jan 2020 15:40:23 +0000 https://wearewoodruff.com/?post_type=career&p=5169 Read More Apply]]> 5169 0 0 0 https://wearewoodruff.com/?post_type=career&p=5171 Tue, 07 Jan 2020 16:19:17 +0000 https://wearewoodruff.com/?post_type=career&p=5171 Read More Apply]]> 5171 0 0 0 https://wearewoodruff.com/?post_type=career&p=5189 Wed, 22 Jan 2020 19:38:55 +0000 https://wearewoodruff.com/?post_type=career&p=5189 Read More Apply]]> 5189 0 0 0 https://wearewoodruff.com/?post_type=career&p=5217 Mon, 03 Feb 2020 16:26:41 +0000 https://wearewoodruff.com/?post_type=career&p=5217 Read More Apply]]> 5217 0 0 0 https://wearewoodruff.com/?post_type=career&p=5258 Mon, 02 Mar 2020 15:18:16 +0000 https://wearewoodruff.com/?post_type=career&p=5258 Read More Apply]]> 5258 0 0 0 https://wearewoodruff.com/?post_type=career&p=5277 Fri, 20 Mar 2020 15:31:48 +0000 https://wearewoodruff.com/?post_type=career&p=5277 Read More Apply]]> 5277 0 0 0 https://wearewoodruff.com/?post_type=career&p=5282 Thu, 26 Mar 2020 12:43:10 +0000 https://wearewoodruff.com/?post_type=career&p=5282 Read More Apply]]> 5282 0 0 0 https://wearewoodruff.com/?post_type=career&p=5318 Fri, 17 Apr 2020 22:17:03 +0000 https://wearewoodruff.com/?post_type=career&p=5318 As a senior member of the Public Relations Department, the PUBLIC RELATIONS SUPERVISOR is a champion of his/her client’s brands (as well as the Woodruff brand). The public relations supervisor understands and helps guide strategy for their clients as well as manage and oversee a small team focused on the day-to-day implementation of public relations plans and projects. Earning the respect and confidence of client and internal contacts is key, and they must position themselves as a trusted advisor by bringing value to clients through a strong commitment to success and demonstrated knowledge of the public relations craft. The public relations supervisor must acquire in-depth insight into each client’s business such as its key issues, competitive advantages and industry trends, providing confident counsel to clients and internal team members alike. This person could work from our Kansas City, MO or Columbia, MO office or remote. If this sounds like you, tell us why. Send us your resume and portfolio when you apply. Read More Apply]]> 5318 0 0 0 https://wearewoodruff.com/?post_type=career&p=5319 Mon, 20 Apr 2020 14:53:10 +0000 https://wearewoodruff.com/?post_type=career&p=5319 Read More Apply]]> 5319 0 0 0 https://wearewoodruff.com/?post_type=career&p=5428 Mon, 15 Jun 2020 19:51:09 +0000 https://wearewoodruff.com/?post_type=career&p=5428 TECHNICAL AND CONTENT WRITER to join our growing team. The ideal candidate has experience writing science-based content for the animal health and/or agriculture audiences. As a technical writer, you’ll use facts, data and objectivity to draft or edit abstracts, scientific journal articles and technical bulletins. As a content writer, you’ll use storytelling to bring clients’ products, services and value propositions to life. When performing both roles, you’ll draw on all of your skills to marry creativity, science, strategic thinking and editorial writing abilities to create content for blog posts, white papers, feature articles, news releases and any other assigned projects. The ideal candidate should have a minimum of five years writing experience in journalism, public relations, marketing or a related field. If this sounds like you, and you enjoy working alongside people who put teamwork and collaboration over egos or personal agendas – someone who wants to learn, grow and evolve with an agency that’s committed to driving growth for our clients and each other, we’d love to talk. Send us your resume and 3-5 relevant writing samples when you apply. This person could work from our Kansas City, MO or Columbia, MO office. Read More Apply]]> 5428 0 0 0 https://wearewoodruff.com/?post_type=career&p=5850 Wed, 16 Dec 2020 17:53:18 +0000 https://wearewoodruff.com/?post_type=career&p=5850 Read More Apply]]> 5850 0 0 0 https://wearewoodruff.com/?post_type=career&p=5867 Mon, 21 Dec 2020 17:23:41 +0000 https://wearewoodruff.com/?post_type=career&p=5867 Read More Apply]]> 5867 0 0 0 https://wearewoodruff.com/?post_type=career&p=5933 Wed, 03 Feb 2021 21:57:35 +0000 https://wearewoodruff.com/?post_type=career&p=5933

Creating and executing social media strategies for new or existing channels

Paid social campaign management (Facebook, Instagram, Twitter, LinkedIn, Pinterest, maybe even TikTok, soon!)

Community management, channel moderation and crisis communications

Synthesizing information across channels (analytics, social listening, competitive & SWOT analyses) to provide actionable insights, driving social strategies

Influencer and cause marketing campaign activations

Spearheading organic growth and new business social tactics

A familiarity and enthusiasm for agriculture and rural markets to effectively engage communities and generate outcomes.

To thrive in this position, you should have 2-3 years of professional social media experience under your belt, spanning content strategy and execution, paid media, social listening and reporting, crisis management and influencer marketing. We’re looking for a strong communicator with a background in agriculture. This could mean you have a degree in ag journalism, you’ve worked with agriculture or rural lifestyle clients, or you’ve just grown up in the ag community. At Woodruff, we’re bold, curious, collaborative and accountable, among other attributes, and you should uphold the same leader behaviors. This person could work out of the Kansas City, MO or Columbia, MO office or remote. When you apply, please submit a resume and 3-5 relevant writing samples. Read More Apply]]> 5933 0 0 0 https://wearewoodruff.com/?post_type=career&p=5960 Thu, 18 Feb 2021 19:40:12 +0000 https://wearewoodruff.com/?post_type=career&p=5960 Please submit your portfolio when you apply. This person could work out of our Kansas City, MO or Columbia, MO office or remote. Read More Apply]]> 5960 0 0 0 https://wearewoodruff.com/?post_type=career&p=5982 Thu, 25 Feb 2021 16:49:39 +0000 https://wearewoodruff.com/?post_type=career&p=5982

Woodruff is looking for a CLIENT PROJECT SPECIALIST to join our fast-growing, employee-owned, full-service marketing agency. The client project specialist is responsible for the organization and execution of projects from start to finish. The client project specialist maintains and tracks projects to ensure they move through Woodruff’s processes smoothly and efficiently. They identify issues, problem-solve and implement improvements for efficiency and better outcomes. They manage scopes of work and client budgets. The client project specialist develops a deep understanding of our clients’ businesses. The client project specialist reports to the account director.

 

Two to four years of agency experience is required. A B.A. or B.S. in a discipline related to advertising, marketing, journalism or communications is a plus.

 

Does this sound like you? Let’s go deeper.

 

This person could work out of our Kansas City, MO or Columbia, MO office or remote.

Read More Apply]]> 5982 0 0 0 https://wearewoodruff.com/?post_type=career&p=6122 Tue, 23 Mar 2021 13:43:38 +0000 https://wearewoodruff.com/?post_type=career&p=6122 Read More Apply]]> 6122 0 0 0 https://wearewoodruff.com/?post_type=career&p=6238 Mon, 19 Apr 2021 18:56:08 +0000 https://wearewoodruff.com/?post_type=career&p=6238 Read More Apply]]> 6238 0 0 0 https://wearewoodruff.com/?post_type=career&p=6261 Wed, 08 Dec 2021 21:34:52 +0000 https://wearewoodruff.com/?post_type=career&p=6261 Read More Apply]]> 6261 0 0 0 https://wearewoodruff.com/?post_type=career&p=6265 Fri, 23 Apr 2021 21:43:33 +0000 https://wearewoodruff.com/?post_type=career&p=6265 Read More Apply]]> 6265 0 0 0 https://wearewoodruff.com/?post_type=career&p=6309 Tue, 11 May 2021 17:18:06 +0000 https://wearewoodruff.com/?post_type=career&p=6309

Exhibits excellent judgment and uses data to inform decision-making.

Stays connected to the details.

Is a team player and assists with all tasks as needed, with the ability to identify and fill gaps.

This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 6309 0 0 0 https://wearewoodruff.com/?post_type=career&p=6316 Wed, 12 May 2021 15:04:18 +0000 https://wearewoodruff.com/?post_type=career&p=6316

Responding to comments and customer queries in a timely manner during working hours (8 a.m. to 5 p.m.), ensuring all responses follow best practices, brand protocols and key messaging.

Cultivating a deep understanding of target audiences and key communities to help clients build authentic relationships with their customers.

Identifying, engaging and amplifying brand advocates across social media channels, including vetting potential cause marketing, influencer or brand partnerships/sponsorships.

Escalating potential issues or crises to the broader team when necessary, serving as point person for social media crisis communications.

Maintaining and updating FAQ database and community management documentation.

Identifying content that resonates with social media followers, then sharing trends and insights with the social media team to inform ongoing content creation.

Assisting in development or deployment of reputation management tactics on social media channels.

Conducting social listening, sentiment analysis and reporting pertaining to brand or industry issues.

We’re looking for a forward-thinker with exceptional written and verbal communication skills who can shift seamlessly between channels, brands and voices, maintain composure during social media crisis situations and appropriately prioritize responses on high-volume social media channels. Previous customer service and pet or animal health experience is a plus. If you’re ready to help us build engaged communities across social platforms, send in your resume, cover letter and any relevant examples of your community management in practice. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 6316 0 0 0 https://wearewoodruff.com/?post_type=career&p=6343 Wed, 19 May 2021 19:08:05 +0000 https://wearewoodruff.com/?post_type=career&p=6343 Woodruff is looking for an E-COMMERCE COORDINATOR to join our fast-growing, employee-owned, full-service marketing agency. The e-commerce coordinator must have a strong interest in learning and executing various e-commerce marketplace initiatives – from managing product listings to pulling marketplace reports that inform a multi-disciplinary team. The ideal candidate is organized, results-driven, detail-oriented and analytical, with a proven ability to work collaboratively with other team members and departments. You must possess an interest in learning new platforms, tools and technologies that are utilized to drive e-commerce business forward. The e-commerce coordinator reports to the e-commerce manager. In addition, this individual will receive training and onboarding within the first few months to get acclimated to the platforms, tools and technologies utilized in this role. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply ]]> 6343 0 0 0 https://wearewoodruff.com/?post_type=career&p=6426 Fri, 28 May 2021 15:26:29 +0000 https://wearewoodruff.com/?post_type=career&p=6426 Read More Apply]]> 6426 0 0 0 https://wearewoodruff.com/?post_type=career&p=6496 Tue, 22 Jun 2021 16:16:23 +0000 https://wearewoodruff.com/?post_type=career&p=6496 Woodruff is looking for a driven INBOUND CONTENT STRATEGIST to develop, manage and guide the execution of digital content strategies that drive traffic and generate conversions. This role will be responsible for strategizing the best mediums to communicate different types of content, increase brand awareness and guide keyword research across an array of clients and industries. The inbound content strategist is a proactive and positive communicator, able to collaborate with writers, analysts, public relations, and SEOs to develop innovative ideas that will achieve client outcomes and hit key performance indicators. This person must be detail-oriented and decisive, open-minded, curious, analytical, forward-thinking, communicative and team-oriented. This role requires exceptional presentation and communication skills with the ability to thrive under pressure and deadlines. Ideally, they will have a minimum of five years of proven content strategy experience. This person could be located in Kansas City, MO; Columbia, MO; or remote.

Read More Apply

]]> 6496 0 0 0 https://wearewoodruff.com/?post_type=career&p=6506 Mon, 28 Jun 2021 15:04:17 +0000 https://wearewoodruff.com/?post_type=career&p=6506 Read More Apply]]> 6506 0 0 0 https://wearewoodruff.com/?post_type=career&p=6546 Tue, 06 Jul 2021 16:30:01 +0000 https://wearewoodruff.com/?post_type=career&p=6546 Read More Apply]]> 6546 0 0 0 https://wearewoodruff.com/?post_type=career&p=6632 Tue, 16 Nov 2021 19:06:15 +0000 https://wearewoodruff.com/?post_type=career&p=6632 Read More Apply]]> 6632 0 0 0 https://wearewoodruff.com/?post_type=career&p=6742 Fri, 20 Aug 2021 16:24:17 +0000 https://wearewoodruff.com/?post_type=career&p=6742 MARKET INTELLIGENCE LEAD – AGRICULTURE lends agriculture industry expertise to our internal teams and clients to improve outcomes and grow business. The person in this role stays current with trends, challenges, emerging technologies and opportunities in agriculture and works closely with Woodruff’s teams to provide strategic guidance in all areas of planning and execution, while also developing and nurturing relationships with client contacts. This person breaks away from day-to-day execution and instead provides deep industry knowledge to help grow our business. They will work on clients’ business, not in the business. They provide a broad range of product, market, competitive and industry information to Woodruff internal teams. This role is key to ensuring that Woodruff maintains and grows its portfolio of agriculture clients. This person will have existing and new agriculture industry contacts and relationships. The role is proactive and comfortable in leveraging those relationships to help Woodruff’s agriculture portfolio grow. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 6742 0 0 0 https://wearewoodruff.com/?post_type=career&p=506793 Tue, 31 Aug 2021 16:20:36 +0000 https://wearewoodruff.com/?post_type=career&p=506793 Read More Apply]]> 506793 0 0 0 https://wearewoodruff.com/?post_type=career&p=507000 Thu, 30 Sep 2021 18:07:25 +0000 https://wearewoodruff.com/?post_type=career&p=507000 Are you pursuing a degree in business, marketing, or communications? Woodruff seeks a RESEARCH INTERN who has an insatiable curiosity and a work ethic to match. This intern must have a passion for data, be able to work independently and have a creative spark for telling a story through data. Additionally, the intern should be comfortable with three key components of research: using survey tools and conducting back-end analysis and reporting, pulling existing (secondary) information and analyzing for key insights, and communicating data and insights through easily understood client presentations. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 507000 0 0 0 https://wearewoodruff.com/?post_type=career&p=507146 Tue, 16 Nov 2021 19:26:37 +0000 https://wearewoodruff.com/?post_type=career&p=507146

Creating and executing social media strategies for new or existing channels; recommending new types of content, tactics, platforms or strategies to best reach target audiences or engage brand fans.

Managing process, defining objectives, collaborating with internal teams and managing content calendars to create strategic social media content that breaks through to engage with key audiences.

Spearheading development of growth opportunities for assigned clients or new business opportunities, proactively elevating community insights, identifying strategies and tactics to meet objectives and recommending scope and value pricing.

Synthesizing information across channels (analytics, social listening, competitive & SWOT analyses) to provide actionable insights, driving social strategies.

Staying up to date on social media trends, tools, tactics and platforms and share this knowledge freely with clients and internal resources, including developing and presenting materials.

Establishing KPIs and compiling and analyzing social media data to gauge performance, inform tactical recommendations and generate insights on target market.

Direct contact with assigned clients as needed, including video, phone and email communication.

To thrive in this position, you should have 3-4 years of professional social media experience under your belt, spanning content strategy and execution, paid media, social listening and reporting, crisis management and influencer marketing. At Woodruff, we’re bold, curious, collaborative and accountable, among other attributes, and you should uphold the same leader behaviors. This person could work out of the Kansas City, MO or Columbia, MO office, or remote. When you apply, please submit a resume and 3-5 relevant writing samples. Read More Apply]]> 507146 0 0 0 https://wearewoodruff.com/?post_type=career&p=507226 Tue, 07 Dec 2021 21:53:07 +0000 https://wearewoodruff.com/?post_type=career&p=507226 Read More Apply]]> 507226 0 0 0 https://wearewoodruff.com/?post_type=career&p=507236 Wed, 08 Dec 2021 22:13:47 +0000 https://wearewoodruff.com/?post_type=career&p=507236 Read More Apply]]> 507236 0 0 0 https://wearewoodruff.com/?post_type=career&p=1007466 Mon, 28 Feb 2022 18:29:23 +0000 https://wearewoodruff.com/?post_type=career&p=1007466 Read More Apply]]> 1007466 0 0 0 https://wearewoodruff.com/?post_type=career&p=4069 Fri, 17 Mar 2023 16:25:57 +0000 https://wearewoodruff.com/?post_type=career&p=4069 Read More Apply]]> 4069 0 0 0 https://wearewoodruff.com/?post_type=career&p=4878 Tue, 08 Mar 2022 18:06:10 +0000 https://wearewoodruff.com/?post_type=career&p=4878 Read More Apply]]> 4878 0 0 0 https://wearewoodruff.com/?post_type=career&p=4944 Mon, 25 Jul 2022 19:10:21 +0000 https://wearewoodruff.com/?post_type=career&p=4944 Read More Apply]]> 4944 0 0 0 https://wearewoodruff.com/?post_type=career&p=5265 Thu, 27 Apr 2023 16:10:31 +0000 https://wearewoodruff.com/?post_type=career&p=5265 Read More Apply]]> 5265 0 0 0 https://wearewoodruff.com/?post_type=career&p=5278 Fri, 22 Jul 2022 15:45:40 +0000 https://wearewoodruff.com/?post_type=career&p=5278 Read More Apply]]> 5278 0 0 0 https://wearewoodruff.com/?post_type=career&p=5801 Fri, 11 Mar 2022 16:48:45 +0000 https://wearewoodruff.com/?post_type=career&p=5801 Read More Apply]]> 5801 0 0 0 https://wearewoodruff.com/?post_type=career&p=5970 Fri, 22 Jul 2022 17:07:43 +0000 https://wearewoodruff.com/?post_type=career&p=5970 Read More Apply]]> 5970 0 0 0 https://wearewoodruff.com/?post_type=career&p=5971 Mon, 25 Jul 2022 18:20:25 +0000 https://wearewoodruff.com/?post_type=career&p=5971 Read More Apply]]> 5971 0 0 0 https://wearewoodruff.com/?post_type=career&p=6443 Tue, 31 Jan 2023 18:00:26 +0000 https://wearewoodruff.com/?post_type=career&p=6443 The Web Developer is expected to not only be a programmer, but also a problem-solver and tech savvy individual. He or she must embrace challenges, learn quickly and stay up-to-date with the latest development frameworks and languages. The Web Developer works closely with all disciplines to create best-in-class digital experiences, adhering to all requirements, meeting usability expectations and following established development protocols. Qualified candidates will be proficient in front-end and server-side programming, including but not limited to HTML, CSS, JavaScript and PHP. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 6443 0 0 0 https://wearewoodruff.com/?post_type=career&p=1007468 Mon, 28 Feb 2022 18:56:10 +0000 https://wearewoodruff.com/?post_type=career&p=1007468 Read More Apply]]> 1007468 0 0 0 https://wearewoodruff.com/?post_type=career&p=1007470 Mon, 28 Feb 2022 19:33:11 +0000 https://wearewoodruff.com/?post_type=career&p=1007470 Read More Apply]]> 1007470 0 0 0 https://wearewoodruff.com/?post_type=career&p=1007507 Mon, 18 Apr 2022 13:50:37 +0000 https://wearewoodruff.com/?post_type=career&p=1007507 Welcome. We're happy to have you. So you’re interested in interning at Woodruff. If you’re here, you probably already know that we are a full-service marketing agency with a range of clients in industries from animal health to agriculture to financial services. When you intern with us, you’ll discover we’re also a driven, agile team that’s united by an entrepreneurial spirit and the pursuit of perfection. Our internship program is from June 5 through July 28 and features positions in several verticals, designed to help familiarize you with the industry, the work we do and agency life. Stay tuned for full position descriptions, coming soon.

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Internship applications open 3/1/2023

In the meantime, be sure to give us a follow on our social channels so you can get to know us a little better — and to learn when our job descriptions go live. LINKEDIN TIKTOK INSTAGRAM FACEBOOK

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 ]]> 1007507 0 0 0 https://wearewoodruff.com/?post_type=career&p=1507565 Mon, 13 Jun 2022 14:22:07 +0000 https://wearewoodruff.com/?post_type=career&p=1507565

Creating and executing social media strategies for new or existing channels

Organic social content creation and campaign management (Facebook, Instagram, Twitter, LinkedIn, Pinterest, maybe even TikTok, soon!

Community management, channel moderation and crisis communications

Synthesizing information across channels (analytics, social listening, competitive & SWOT analyses) to provide actionable insights, driving social strategies

Influencer and cause marketing campaign activations

Spearheading organic growth and new business social tactics

To thrive in this position, you should have 2-3 years of professional social media experience under your belt, spanning content strategy and execution, social listening and reporting, crisis management and influencer marketing. At Woodruff, we’re bold, curious, collaborative and accountable, among other attributes, and you should uphold the same leader behaviors. This person could work out of the Kansas City, MO or Columbia, MO office, or remote. When you apply, please submit a resume and 3-5 relevant writing samples. Read More Apply]]> 1507565 0 0 0 https://wearewoodruff.com/?post_type=career&p=1507621 https://wearewoodruff.com/?post_type=career&p=1507621 1507621 0 0 0 https://wearewoodruff.com/?post_type=career&p=1507622 Mon, 15 Aug 2022 18:41:53 +0000 https://wearewoodruff.com/?post_type=career&p=1507622 Read More Apply]]> 1507622 0 0 0 https://wearewoodruff.com/?post_type=career&p=2007659 Wed, 21 Sep 2022 17:00:25 +0000 https://wearewoodruff.com/?post_type=career&p=2007659 Read More Apply]]> 2007659 0 0 0 https://wearewoodruff.com/?post_type=career&p=2007699 Wed, 19 Oct 2022 16:46:07 +0000 https://wearewoodruff.com/?post_type=career&p=2007699 Read More Apply]]> 2007699 0 0 0 https://wearewoodruff.com/?post_type=career&p=2007763 Tue, 13 Dec 2022 20:47:58 +0000 https://wearewoodruff.com/?post_type=career&p=2007763 Read More Apply]]> 2007763 0 0 0 https://wearewoodruff.com/?post_type=career&p=3008431 Thu, 25 May 2023 21:33:58 +0000 https://wearewoodruff.com/?post_type=career&p=3008431 PPC SPECIALIST who is data-driven and detail-oriented. This proactive, digital-savvy human should feel comfortable navigating Google Ads and Google Analytics or other PPC platforms, and the ideal candidate has Google Ads Certifications. For this role, you must be a positive communicator and able to recognize important data, implement possible strategies and conduct key research within the digital advertising world. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 3008431 0 0 0 https://wearewoodruff.com/?post_type=career&p=3008516 Tue, 11 Jul 2023 18:54:16 +0000 https://wearewoodruff.com/?post_type=career&p=3008516 paid digital media specialist. This digital-savvy professional should be data driven and detail-oriented, be comfortable navigating both demand-side platforms such as Google Ads and traditional direct-placement media buys. The ideal candidate would have a background in traditional media with a primary focus in digital advertising. Candidates must be able to conduct research, analyze data, execute strategies and identify opportunities of growth. This person could be located in Kansas City, MO; Columbia, MO office; or remote. Read More Apply]]> 3008516 0 0 0 https://wearewoodruff.com/blog/uncategorized/woodruffsweitzer/ Tue, 26 Jun 2018 13:37:38 +0000 https://wearewoodruff.com/blog/uncategorized/woodruffsweitzer/ .container .centering .content .bordered h2 { padding-top: 0px; } } /* to fix contact form email field -CM 7-13-23 */ .contact-form-input-style div input { display: block !important; width: 100% !important; padding: 8px 12px !important; border: 1px solid #acacac !important; border-radius: 0 !important; outline: 0 !important; } ]]> 4150 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jenny-greene-nominated-on-05-08-2019-by-katana-ewbank/ Wed, 08 May 2019 20:05:33 +0000 https://wearewoodruff.com/blog/gem_nominees/jenny-greene-nominated-on-05-08-2019-by-katana-ewbank/ 4848 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shelby-mertz-nominated-on-05-09-2019-by-mary-wheeler/ Thu, 09 May 2019 20:22:19 +0000 https://wearewoodruff.com/blog/gem_nominees/shelby-mertz-nominated-on-05-09-2019-by-mary-wheeler/ 4850 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-05-16-2019-by-lori-hollis/ Thu, 16 May 2019 15:24:29 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-05-16-2019-by-lori-hollis/ 4852 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-05-16-2019-by-chad-stoway/ Thu, 16 May 2019 18:38:23 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-05-16-2019-by-chad-stoway/ 4853 0 0 0 https://wearewoodruff.com/blog/gem_nominees/allan-noyes-nominated-on-05-16-2019-by-brittany-vanmaele/ Fri, 17 May 2019 02:38:13 +0000 https://wearewoodruff.com/blog/gem_nominees/allan-noyes-nominated-on-05-16-2019-by-brittany-vanmaele/ 4854 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-05-17-2019-by-jori-rose/ Fri, 17 May 2019 18:34:32 +0000 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-05-17-2019-by-jori-rose/ 4855 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-05-21-2019-by-andy-grollmes/ Tue, 21 May 2019 20:35:22 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-05-21-2019-by-andy-grollmes/ 4860 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-ramaker-nominated-on-05-23-2019-by-michael-head/ Thu, 23 May 2019 16:33:33 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-ramaker-nominated-on-05-23-2019-by-michael-head/ 4866 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-05-23-2019-by-michael-head/ Thu, 23 May 2019 16:36:54 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-05-23-2019-by-michael-head/ 4867 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-05-30-2019-by-julie-wyrick/ Thu, 30 May 2019 15:55:42 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-05-30-2019-by-julie-wyrick/ 4870 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chander-short-nominated-on-06-03-2019-by-andy-grollmes/ Mon, 03 Jun 2019 22:23:34 +0000 https://wearewoodruff.com/blog/gem_nominees/chander-short-nominated-on-06-03-2019-by-andy-grollmes/ 4871 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-06-12-2019-by-andy-grollmes/ Wed, 12 Jun 2019 23:50:11 +0000 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-06-12-2019-by-andy-grollmes/ 4882 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-06-14-2019-by-chander-short/ Fri, 14 Jun 2019 13:58:08 +0000 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-06-14-2019-by-chander-short/ 4883 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-06-14-2019-by-chander-short/ Fri, 14 Jun 2019 14:05:44 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-06-14-2019-by-chander-short/ 4884 0 0 0 https://wearewoodruff.com/blog/career/account-coordinator/ Mon, 11 Sep 2023 19:00:32 +0000 https://wearewoodruff.com/?post_type=career&p=5746 account coordinator. As an employee-owner, you’ll be a part of creating a culture that delivers extraordinary results and measurables for our clients. Candidates should be thorough, organized and able to manage details, an excellent listener, open-minded, forward-thinking, communicative and team-oriented with strong leadership capabilities. The account team at Woodruff manages client relationships and ensures client work moves smoothly through our processes. This role is a key resource in keeping our work on course. The account coordinator keeps track of a significant amount of detail and is the team’s resource for up-to-date client and project information. The coordinator assists account teams with internal communication, scope of work management, project status tracking and timeline updates. They juggle multiple projects simultaneously and are efficient and effective communicators. This person could be located in the Kansas City, MO, office; Columbia, MO, office; or remote. Read More Apply]]> 5746 0 0 0 https://wearewoodruff.com/?post_type=gem_nominees&p=6472 Mon, 14 Jun 2021 15:42:45 +0000 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-06-14-2021-by-carmon-wade/ 6472 0 0 0 https://wearewoodruff.com/blog/career/business-intelligence-bi-analyst/ Wed, 31 May 2023 17:59:46 +0000 https://wearewoodruff.com/?post_type=career&p=3008434 BUSINESS INTELLIGENCE ANALYST to join our team of forward-thinking employee owners. In this role, you will be helping our staff and clients establish a data-driven culture of measurement, optimization, insights and extraordinary results. This individual will be responsible for executing reporting, with an emphasis on dashboards and data management. This Analyst must be digitally savvy, a self-starter and solution-oriented. The analyst position uses data and research to define “the why” behind marketing outcome results. This individual has an agile, collaborative and growth mindset, with experience in data analysis and visualization. This person could be located in Kansas City, MO; Columbia, MO; or remote. Read More Apply]]> 3008434 0 0 0 https://wearewoodruff.com/blog/career/paid-media-strategist/ Tue, 11 Jul 2023 17:36:31 +0000 https://wearewoodruff.com/?post_type=career&p=3008513 paid media strategist. As an employee-owner, you’ll be a part of creating a culture that delivers extraordinary results and measurements for our clients. Candidates should be thorough and decisive, analytical, open-minded, forward-thinking, communicative, and team-oriented with strong leadership capabilities. This role will be a key resource throughout Woodruff while working closely with our strategy, digital, social and other teams. The ideal candidate will have agency experience on both the traditional direct-placement media planning and buying side as well as digital media planning and buying via demand-side platforms. The paid media team will be responsible for planning, creating, managing, and optimizing various pay-per-click, CPM and demand-side platforms. By utilizing dashboards, analyzing patterns, usage and trends, and problem-solving, this person will collaborate with internal stakeholders to provide learnings and make real-time adjustments. This person could be located in Kansas City, MO; Columbia, MO office; or remote. Read More Apply]]> 3008513 0 0 0 https://wearewoodruff.com/blog/career/quality-assurance-tester/ Tue, 11 Jul 2023 19:18:00 +0000 https://wearewoodruff.com/?post_type=career&p=3008520 quality assurance (QA) tester to join our team of forward-thinking employee owners. This integral role in our digital team requires a detail-oriented candidate with a breadth of skills to ensure the digital experiences we create are bug-free before they go live. You will work closely with developers and other technical peers to find areas of improvement to meet the expectations of our clients and our own business. The ideal candidate must be able to conduct a variety of testing techniques and turn those findings into objective feedback that improves Woodruff’s testing capabilities, creates efficiencies and elevates the quality of our work. If you are competent in executing test cases and are passionate about quality control, we’d like to meet you. This person could be located in Kansas City, MO; Columbia, MO office; or remote. Read More Apply]]> 3008520 0 0 0 https://wearewoodruff.com/blog/gem_nominees/maggie-garvey-nominated-on-06-18-2019-by-halli-kubes/ Tue, 18 Jun 2019 17:07:39 +0000 https://wearewoodruff.com/blog/gem_nominees/maggie-garvey-nominated-on-06-18-2019-by-halli-kubes/ 4893 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-06-18-2019-by-halli-kubes/ Tue, 18 Jun 2019 17:10:29 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-06-18-2019-by-halli-kubes/ 4894 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-06-24-2019-by-megan-ramaker/ Mon, 24 Jun 2019 14:49:05 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-06-24-2019-by-megan-ramaker/ 4895 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-06-26-2019-by-kelsey-maggio/ Wed, 26 Jun 2019 22:14:26 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-06-26-2019-by-kelsey-maggio/ 4896 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-06-27-2019-by-megan-ramaker/ Thu, 27 Jun 2019 13:52:17 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-06-27-2019-by-megan-ramaker/ 4897 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-06-27-2019-by-megan-ramaker/ Thu, 27 Jun 2019 13:58:21 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-06-27-2019-by-megan-ramaker/ 4898 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-06-27-2019-by-ron-simmons/ Thu, 27 Jun 2019 19:04:09 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-06-27-2019-by-ron-simmons/ 4900 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-ramaker-nominated-on-06-28-2019-by-brittany-vanmaele/ Fri, 28 Jun 2019 05:55:33 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-ramaker-nominated-on-06-28-2019-by-brittany-vanmaele/ 4901 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-07-01-2019-by-kelsey-maggio/ Mon, 01 Jul 2019 14:21:41 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-07-01-2019-by-kelsey-maggio/ 4902 0 0 0 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-07-03-2019-by-brittany-vanmaele/ Wed, 03 Jul 2019 18:59:41 +0000 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-07-03-2019-by-brittany-vanmaele/ 4903 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-07-03-2019-by-jenny-greene/ Thu, 04 Jul 2019 02:16:43 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-07-03-2019-by-jenny-greene/ 4904 0 0 0 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-07-12-2019-by-nicole-baldwin/ Fri, 12 Jul 2019 15:37:36 +0000 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-07-12-2019-by-nicole-baldwin/ 4910 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/shelby-simpson-nominated-on-07-31-2019-by-brittany-vanmaele/ Wed, 31 Jul 2019 15:26:35 +0000 https://wearewoodruff.com/blog/gem_nominees/shelby-simpson-nominated-on-07-31-2019-by-brittany-vanmaele/ 4924 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-08-08-2019-by-tori-powers/ Thu, 08 Aug 2019 17:20:04 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-08-08-2019-by-tori-powers/ 4935 0 0 0 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-08-22-2019-by-katana-ewbank/ Thu, 22 Aug 2019 16:31:28 +0000 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-08-22-2019-by-katana-ewbank/ 4947 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shelby-mertz-nominated-on-08-27-2019-by-julie-wyrick/ Tue, 27 Aug 2019 21:20:34 +0000 https://wearewoodruff.com/blog/gem_nominees/shelby-mertz-nominated-on-08-27-2019-by-julie-wyrick/ 4950 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-10-14-2019-by-kylie-boyce/ Mon, 14 Oct 2019 14:32:09 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-10-14-2019-by-kylie-boyce/ 5071 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-10-14-2019-by-shelby-simpson/ Mon, 14 Oct 2019 14:54:01 +0000 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-10-14-2019-by-shelby-simpson/ 5072 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-10-14-2019-by-shelby-simpson/ Mon, 14 Oct 2019 15:02:06 +0000 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-10-14-2019-by-shelby-simpson/ 5073 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-10-14-2019-by-andy-grollmes/ Tue, 15 Oct 2019 00:19:50 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-10-14-2019-by-andy-grollmes/ 5074 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-11-05-2019-by-brittany-vanmaele/ Wed, 06 Nov 2019 02:10:48 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-11-05-2019-by-brittany-vanmaele/ 5092 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-11-08-2019-by-andy-grollmes/ Fri, 08 Nov 2019 15:10:49 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-11-08-2019-by-andy-grollmes/ 5093 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-11-15-2019-by-caitlin-stauffer/ Fri, 15 Nov 2019 13:54:24 +0000 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-11-15-2019-by-caitlin-stauffer/ 5101 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jenny-greene-nominated-on-11-18-2019-by-brittany-vanmaele/ Mon, 18 Nov 2019 22:26:36 +0000 https://wearewoodruff.com/blog/gem_nominees/jenny-greene-nominated-on-11-18-2019-by-brittany-vanmaele/ 5102 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sarah-chaney-nominated-on-11-20-2019-by-shelby-simpson/ Wed, 20 Nov 2019 18:16:40 +0000 https://wearewoodruff.com/blog/gem_nominees/sarah-chaney-nominated-on-11-20-2019-by-shelby-simpson/ 5106 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-11-20-2019-by-shelby-simpson/ Wed, 20 Nov 2019 18:21:02 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-11-20-2019-by-shelby-simpson/ 5107 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-20-2019-by-shelby-simpson/ Wed, 20 Nov 2019 18:28:19 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-20-2019-by-shelby-simpson/ 5108 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-11-20-2019-by-shelby-simpson/ Wed, 20 Nov 2019 18:35:23 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-11-20-2019-by-shelby-simpson/ 5109 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-11-20-2019-by-andy-grollmes/ Wed, 20 Nov 2019 18:59:58 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-11-20-2019-by-andy-grollmes/ 5110 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-11-20-2019-by-john-duggan/ Thu, 21 Nov 2019 04:05:48 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-11-20-2019-by-john-duggan/ 5111 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-11-27-2019-by-jori-rose/ Wed, 27 Nov 2019 20:43:15 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-11-27-2019-by-jori-rose/ 5132 0 0 0 https://wearewoodruff.com/blog/gem_nominees/paige-ryan-nominated-on-11-27-2019-by-jori-rose/ Wed, 27 Nov 2019 20:45:53 +0000 https://wearewoodruff.com/blog/gem_nominees/paige-ryan-nominated-on-11-27-2019-by-jori-rose/ 5133 0 0 0 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-11-27-2019-by-jori-rose/ Wed, 27 Nov 2019 20:48:45 +0000 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-11-27-2019-by-jori-rose/ 5134 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-11-27-2019-by-jori-rose/ Wed, 27 Nov 2019 20:50:29 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-11-27-2019-by-jori-rose/ 5135 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-11-27-2019-by-jori-rose/ Wed, 27 Nov 2019 20:53:31 +0000 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-11-27-2019-by-jori-rose/ 5136 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kylie-boyce-nominated-on-12-04-2019-by-stephanie-sanford/ Wed, 04 Dec 2019 21:58:38 +0000 https://wearewoodruff.com/blog/gem_nominees/kylie-boyce-nominated-on-12-04-2019-by-stephanie-sanford/ 5137 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-12-05-2019-by-scott-kington/ Thu, 05 Dec 2019 17:15:01 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-12-05-2019-by-scott-kington/ 5142 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andrew-bosch-nominated-on-12-05-2019-by-scott-kington/ Thu, 05 Dec 2019 17:20:54 +0000 https://wearewoodruff.com/blog/gem_nominees/andrew-bosch-nominated-on-12-05-2019-by-scott-kington/ 5143 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabe-jordan-nominated-on-12-05-2019-by-scott-kington/ Thu, 05 Dec 2019 17:25:55 +0000 https://wearewoodruff.com/blog/gem_nominees/gabe-jordan-nominated-on-12-05-2019-by-scott-kington/ 5144 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jeff-bell-nominated-on-12-05-2019-by-scott-kington/ Thu, 05 Dec 2019 17:39:05 +0000 https://wearewoodruff.com/blog/gem_nominees/jeff-bell-nominated-on-12-05-2019-by-scott-kington/ 5145 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-05-2019-by-john-duggan/ Thu, 05 Dec 2019 20:25:52 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-05-2019-by-john-duggan/ 5146 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-12-05-2019-by-marshall-danner/ Thu, 05 Dec 2019 22:33:56 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-12-05-2019-by-marshall-danner/ 5147 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-12-06-2019-by-jeff-bell/ Fri, 06 Dec 2019 15:22:17 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-12-06-2019-by-jeff-bell/ 5148 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-06-2019-by-cassie-klopmeyer/ Fri, 06 Dec 2019 20:09:16 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-06-2019-by-cassie-klopmeyer/ 5150 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-10-2019-by-brendan-schneider/ Tue, 10 Dec 2019 19:49:41 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-10-2019-by-brendan-schneider/ 5152 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-12-18-2019-by-brittany-vanmaele/ Wed, 18 Dec 2019 15:10:42 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-12-18-2019-by-brittany-vanmaele/ 5156 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-18-2019-by-carmon-wade/ Wed, 18 Dec 2019 15:44:40 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-18-2019-by-carmon-wade/ 5157 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-12-18-2019-by-chandler-short/ Wed, 18 Dec 2019 15:55:57 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-12-18-2019-by-chandler-short/ 5159 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-18-2019-by-liz-rippe/ Wed, 18 Dec 2019 19:03:17 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-18-2019-by-liz-rippe/ 5160 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-01-02-2020-by-brittany-vanmaele/ Fri, 03 Jan 2020 02:40:27 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-01-02-2020-by-brittany-vanmaele/ 5162 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-01-03-2020-by-brendan-schneider/ Sat, 04 Jan 2020 00:06:43 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-01-03-2020-by-brendan-schneider/ 5163 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-01-03-2020-by-brendan-schneider/ Sat, 04 Jan 2020 00:07:57 +0000 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-01-03-2020-by-brendan-schneider/ 5164 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-01-06-2020-by-max-hammock/ Mon, 06 Jan 2020 17:45:44 +0000 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-01-06-2020-by-max-hammock/ 5165 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-01-06-2020-by-hannah-thomas/ Mon, 06 Jan 2020 20:07:07 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-01-06-2020-by-hannah-thomas/ 5166 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-01-06-2020-by-hannah-thomas/ Mon, 06 Jan 2020 20:09:31 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-01-06-2020-by-hannah-thomas/ 5167 0 0 0 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-01-09-2020-by-jori-rose/ Thu, 09 Jan 2020 15:17:43 +0000 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-01-09-2020-by-jori-rose/ 5173 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kylie-boyce-nominated-on-01-09-2020-by-julie-wyrick/ Thu, 09 Jan 2020 17:15:34 +0000 https://wearewoodruff.com/blog/gem_nominees/kylie-boyce-nominated-on-01-09-2020-by-julie-wyrick/ 5174 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-01-10-2020-by-brittany-vanmaele/ Fri, 10 Jan 2020 15:23:02 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-01-10-2020-by-brittany-vanmaele/ 5175 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-01-10-2020-by-brittany-vanmaele/ Fri, 10 Jan 2020 15:24:17 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-01-10-2020-by-brittany-vanmaele/ 5176 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-01-10-2020-by-andy-grollmes/ Fri, 10 Jan 2020 15:41:51 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-01-10-2020-by-andy-grollmes/ 5177 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tori-powers-nominated-on-01-10-2020-by-shelby-simpson/ Fri, 10 Jan 2020 17:17:00 +0000 https://wearewoodruff.com/blog/gem_nominees/tori-powers-nominated-on-01-10-2020-by-shelby-simpson/ 5178 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shannan-kenny-nominated-on-01-16-2020-by-brittany-vanmaele/ Thu, 16 Jan 2020 22:43:31 +0000 https://wearewoodruff.com/blog/gem_nominees/shannan-kenny-nominated-on-01-16-2020-by-brittany-vanmaele/ 5185 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sarah-chaney-nominated-on-01-20-2020-by-shaun-hawk/ Mon, 20 Jan 2020 22:56:43 +0000 https://wearewoodruff.com/blog/gem_nominees/sarah-chaney-nominated-on-01-20-2020-by-shaun-hawk/ 5186 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sara-brown-nominated-on-01-21-2020-by-stephanie-sanford/ Tue, 21 Jan 2020 19:08:48 +0000 https://wearewoodruff.com/blog/gem_nominees/sara-brown-nominated-on-01-21-2020-by-stephanie-sanford/ 5187 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabe-jordan-nominated-on-01-23-2020-by-cody-knopp/ Thu, 23 Jan 2020 20:27:22 +0000 https://wearewoodruff.com/blog/gem_nominees/gabe-jordan-nominated-on-01-23-2020-by-cody-knopp/ 5190 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-01-23-2020-by-cody-knopp/ Thu, 23 Jan 2020 20:29:39 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-01-23-2020-by-cody-knopp/ 5191 0 0 0 https://wearewoodruff.com/blog/gem_nominees/max-hammock-nominated-on-01-23-2020-by-cody-knopp/ Thu, 23 Jan 2020 20:32:34 +0000 https://wearewoodruff.com/blog/gem_nominees/max-hammock-nominated-on-01-23-2020-by-cody-knopp/ 5192 0 0 0 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-01-23-2020-by-cody-knopp/ Thu, 23 Jan 2020 20:35:41 +0000 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-01-23-2020-by-cody-knopp/ 5193 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jenny-greene-nominated-on-01-23-2020-by-cody-knopp/ Thu, 23 Jan 2020 20:40:24 +0000 https://wearewoodruff.com/blog/gem_nominees/jenny-greene-nominated-on-01-23-2020-by-cody-knopp/ 5194 0 0 0 https://wearewoodruff.com/blog/gem_nominees/zach-dougherty-nominated-on-01-23-2020-by-cody-knopp/ Thu, 23 Jan 2020 20:43:47 +0000 https://wearewoodruff.com/blog/gem_nominees/zach-dougherty-nominated-on-01-23-2020-by-cody-knopp/ 5195 0 0 0 https://wearewoodruff.com/blog/gem_nominees/leanne-campbell-nominated-on-01-23-2020-by-brittany-vanmaele/ Thu, 23 Jan 2020 21:47:47 +0000 https://wearewoodruff.com/blog/gem_nominees/leanne-campbell-nominated-on-01-23-2020-by-brittany-vanmaele/ 5196 0 0 0 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-01-24-2020-by-scott-kington/ Fri, 24 Jan 2020 17:18:07 +0000 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-01-24-2020-by-scott-kington/ 5197 0 0 0 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-01-29-2020-by-john-duggan/ Wed, 29 Jan 2020 20:11:56 +0000 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-01-29-2020-by-john-duggan/ 5212 0 0 0 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-01-29-2020-by-john-duggan/ Wed, 29 Jan 2020 20:16:08 +0000 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-01-29-2020-by-john-duggan/ 5213 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-01-30-2020-by-andy-grollmes/ Thu, 30 Jan 2020 15:16:50 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-01-30-2020-by-andy-grollmes/ 5214 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-01-30-2020-by-stephanie-sanford/ Thu, 30 Jan 2020 20:51:31 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-01-30-2020-by-stephanie-sanford/ 5215 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-02-05-2020-by-hannah-thomas/ Wed, 05 Feb 2020 14:14:49 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-02-05-2020-by-hannah-thomas/ 5220 0 0 0 https://wearewoodruff.com/blog/gem_nominees/paige-ryan-nominated-on-02-06-2020-by-maggie-garvey/ Thu, 06 Feb 2020 23:13:00 +0000 https://wearewoodruff.com/blog/gem_nominees/paige-ryan-nominated-on-02-06-2020-by-maggie-garvey/ 5224 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shelby-simpson-nominated-on-02-06-2020-by-maggie-garvey/ Thu, 06 Feb 2020 23:19:45 +0000 https://wearewoodruff.com/blog/gem_nominees/shelby-simpson-nominated-on-02-06-2020-by-maggie-garvey/ 5225 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-02-07-2020-by-hannah-thomas/ Fri, 07 Feb 2020 15:45:42 +0000 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-02-07-2020-by-hannah-thomas/ 5226 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-02-10-2020-by-shelby-simpson/ Mon, 10 Feb 2020 20:09:09 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-02-10-2020-by-shelby-simpson/ 5233 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-02-11-2020-by-shelby-simpson/ Tue, 11 Feb 2020 22:24:44 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-02-11-2020-by-shelby-simpson/ 5234 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-02-12-2020-by-lori-hollis/ Wed, 12 Feb 2020 19:36:13 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-02-12-2020-by-lori-hollis/ 5235 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-02-12-2020-by-lori-hollis/ Wed, 12 Feb 2020 19:41:23 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-02-12-2020-by-lori-hollis/ 5236 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-02-19-2020-by-gardner-hatch/ Wed, 19 Feb 2020 14:49:56 +0000 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-02-19-2020-by-gardner-hatch/ 5247 0 0 0 https://wearewoodruff.com/blog/gem_nominees/zach-dougherty-nominated-on-02-19-2020-by-max-hammock/ Wed, 19 Feb 2020 17:48:14 +0000 https://wearewoodruff.com/blog/gem_nominees/zach-dougherty-nominated-on-02-19-2020-by-max-hammock/ 5248 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-02-20-2020-by-brandon-shelton/ Thu, 20 Feb 2020 20:20:34 +0000 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-02-20-2020-by-brandon-shelton/ 5249 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-02-20-2020-by-chad-stoway/ Thu, 20 Feb 2020 21:54:40 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-02-20-2020-by-chad-stoway/ 5250 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-02-27-2020-by-liz-dupont/ Thu, 27 Feb 2020 22:14:41 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-02-27-2020-by-liz-dupont/ 5255 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-02-28-2020-by-kylie-boyce/ Fri, 28 Feb 2020 14:41:39 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-02-28-2020-by-kylie-boyce/ 5256 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-03-02-2020-by-katana-ewbank/ Mon, 02 Mar 2020 23:56:43 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-03-02-2020-by-katana-ewbank/ 5261 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-03-02-2020-by-katana-ewbank/ Mon, 02 Mar 2020 23:58:47 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-03-02-2020-by-katana-ewbank/ 5262 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-03-04-2020-by-gabe-jordan/ Wed, 04 Mar 2020 16:59:30 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-03-04-2020-by-gabe-jordan/ 5264 0 0 0 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-03-05-2020-by-bob-rench/ Thu, 05 Mar 2020 15:07:37 +0000 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-03-05-2020-by-bob-rench/ 5268 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-03-19-2020-by-hannah-thomas/ Thu, 19 Mar 2020 20:32:47 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-03-19-2020-by-hannah-thomas/ 5272 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-03-19-2020-by-hannah-thomas/ Thu, 19 Mar 2020 20:38:28 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-03-19-2020-by-hannah-thomas/ 5273 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-04-09-2020-by-liz-rippe/ Thu, 09 Apr 2020 15:54:53 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-04-09-2020-by-liz-rippe/ 5304 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-04-09-2020-by-chandler-short/ Thu, 09 Apr 2020 16:04:58 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-04-09-2020-by-chandler-short/ 5305 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-04-10-2020-by-andrew-bosch/ Fri, 10 Apr 2020 20:03:34 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-04-10-2020-by-andrew-bosch/ 5306 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-04-14-2020-by-cassie-klopmeyer/ Tue, 14 Apr 2020 17:54:38 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-04-14-2020-by-cassie-klopmeyer/ 5307 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-04-16-2020-by-bob-rench/ Thu, 16 Apr 2020 18:28:11 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-04-16-2020-by-bob-rench/ 5310 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-04-17-2020-by-liz-rippe/ Fri, 17 Apr 2020 16:51:48 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-04-17-2020-by-liz-rippe/ 5313 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-04-21-2020-by-chandler-short/ Tue, 21 Apr 2020 20:38:04 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-04-21-2020-by-chandler-short/ 5336 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-04-22-2020-by-brendan-schneider/ Wed, 22 Apr 2020 22:27:56 +0000 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-04-22-2020-by-brendan-schneider/ 5340 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-04-24-2020-by-kimberly-curtis/ Fri, 24 Apr 2020 14:54:11 +0000 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-04-24-2020-by-kimberly-curtis/ 5344 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-05-08-2020-by-scott-salem/ Fri, 08 May 2020 21:09:47 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-05-08-2020-by-scott-salem/ 5353 0 0 0 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-05-14-2020-by-bob-rench/ Thu, 14 May 2020 17:06:06 +0000 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-05-14-2020-by-bob-rench/ 5361 0 0 0 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-05-14-2020-by-bob-rench/ Thu, 14 May 2020 17:08:20 +0000 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-05-14-2020-by-bob-rench/ 5364 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-07-28-2020-by-levi-dalton/ Tue, 28 Jul 2020 14:57:33 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-07-28-2020-by-levi-dalton/ 5474 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-hickman-nominated-on-07-28-2020-by-leanne-campbell/ Tue, 28 Jul 2020 21:04:15 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-hickman-nominated-on-07-28-2020-by-leanne-campbell/ 5477 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-07-28-2020-by-andy-grollmes/ Tue, 28 Jul 2020 23:17:16 +0000 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-07-28-2020-by-andy-grollmes/ 5480 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-08-10-2020-by-michael-head/ Mon, 10 Aug 2020 20:35:37 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-08-10-2020-by-michael-head/ 5500 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-08-12-2020-by-scott-kington/ Wed, 12 Aug 2020 13:32:45 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-08-12-2020-by-scott-kington/ 5503 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-08-12-2020-by-scott-kington/ Wed, 12 Aug 2020 13:36:44 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-08-12-2020-by-scott-kington/ 5506 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-08-12-2020-by-scott-kington/ Wed, 12 Aug 2020 13:41:52 +0000 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-08-12-2020-by-scott-kington/ 5509 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cynthia-kotovsky-nominated-on-08-12-2020-by-scott-kington/ Wed, 12 Aug 2020 13:47:42 +0000 https://wearewoodruff.com/blog/gem_nominees/cynthia-kotovsky-nominated-on-08-12-2020-by-scott-kington/ 5512 0 0 0 https://wearewoodruff.com/blog/gem_nominees/erin-muzughi-nominated-on-08-12-2020-by-scott-kington/ Wed, 12 Aug 2020 13:50:41 +0000 https://wearewoodruff.com/blog/gem_nominees/erin-muzughi-nominated-on-08-12-2020-by-scott-kington/ 5515 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-08-20-2020-by-bob-rench/ Thu, 20 Aug 2020 13:25:09 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-08-20-2020-by-bob-rench/ 5528 0 0 0 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-08-20-2020-by-julie-wyrick/ Thu, 20 Aug 2020 15:31:32 +0000 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-08-20-2020-by-julie-wyrick/ 5531 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-08-25-2020-by-thomas-letsinger/ Tue, 25 Aug 2020 15:30:04 +0000 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-08-25-2020-by-thomas-letsinger/ 5542 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-09-16-2020-by-nick-may/ Wed, 16 Sep 2020 22:17:01 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-09-16-2020-by-nick-may/ 5598 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-09-16-2020-by-john-duggan/ Wed, 16 Sep 2020 22:27:14 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-09-16-2020-by-john-duggan/ 5601 0 0 0 https://wearewoodruff.com/blog/gem_nominees/scott-shade-nominated-on-09-16-2020-by-john-duggan/ Wed, 16 Sep 2020 22:36:15 +0000 https://wearewoodruff.com/blog/gem_nominees/scott-shade-nominated-on-09-16-2020-by-john-duggan/ 5604 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-09-16-2020-by-andy-grollmes/ Thu, 17 Sep 2020 00:40:37 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-09-16-2020-by-andy-grollmes/ 5607 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-09-17-2020-by-halli-kubes/ Thu, 17 Sep 2020 16:18:11 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-09-17-2020-by-halli-kubes/ 5610 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-09-23-2020-by-jori-rose/ Wed, 23 Sep 2020 19:54:39 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-09-23-2020-by-jori-rose/ 5621 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-09-24-2020-by-julie-wyrick/ Thu, 24 Sep 2020 14:20:47 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-09-24-2020-by-julie-wyrick/ 5624 0 0 0 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-09-24-2020-by-julie-wyrick/ Thu, 24 Sep 2020 14:28:17 +0000 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-09-24-2020-by-julie-wyrick/ 5627 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-09-29-2020-by-andy-grollmes/ Tue, 29 Sep 2020 15:35:32 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-09-29-2020-by-andy-grollmes/ 5631 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-09-29-2020-by-andy-grollmes/ Tue, 29 Sep 2020 15:37:14 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-09-29-2020-by-andy-grollmes/ 5634 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-09-29-2020-by-andy-grollmes/ Tue, 29 Sep 2020 15:39:13 +0000 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-09-29-2020-by-andy-grollmes/ 5637 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-10-01-2020-by-john-duggan/ Thu, 01 Oct 2020 15:16:07 +0000 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-10-01-2020-by-john-duggan/ 5642 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/liz-dupont-nominated-on-10-07-2020-by-lauran-janssen/ Wed, 07 Oct 2020 17:27:35 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-dupont-nominated-on-10-07-2020-by-lauran-janssen/ 5661 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-10-08-2020-by-hannah-thomas/ Thu, 08 Oct 2020 21:30:02 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-10-08-2020-by-hannah-thomas/ 5664 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-10-14-2020-by-brittany-vanmaele/ Wed, 14 Oct 2020 16:33:54 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-10-14-2020-by-brittany-vanmaele/ 5669 0 0 0 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-10-16-2020-by-jori-rose/ Fri, 16 Oct 2020 20:54:27 +0000 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-10-16-2020-by-jori-rose/ 5672 0 0 0 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-10-19-2020-by-hannah-thomas/ Mon, 19 Oct 2020 18:58:16 +0000 https://wearewoodruff.com/blog/gem_nominees/scott-salem-nominated-on-10-19-2020-by-hannah-thomas/ 5675 0 0 0 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-10-19-2020-by-hannah-thomas/ Mon, 19 Oct 2020 19:03:27 +0000 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-10-19-2020-by-hannah-thomas/ 5678 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-10-19-2020-by-emma-allegri/ Mon, 19 Oct 2020 19:22:02 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-10-19-2020-by-emma-allegri/ 5681 0 0 0 https://wearewoodruff.com/blog/gem_nominees/thomas-letsinger-nominated-on-10-20-2020-by-paige-ryan/ Tue, 20 Oct 2020 19:48:02 +0000 https://wearewoodruff.com/blog/gem_nominees/thomas-letsinger-nominated-on-10-20-2020-by-paige-ryan/ 5688 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-10-20-2020-by-paige-ryan/ Tue, 20 Oct 2020 19:55:42 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-10-20-2020-by-paige-ryan/ 5691 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-10-21-2020-by-john-duggan/ Wed, 21 Oct 2020 14:55:26 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-10-21-2020-by-john-duggan/ 5694 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-10-23-2020-by-chad-stoway/ Fri, 23 Oct 2020 20:28:11 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-10-23-2020-by-chad-stoway/ 5698 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-10-23-2020-by-chad-stoway/ Fri, 23 Oct 2020 20:34:50 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-10-23-2020-by-chad-stoway/ 5701 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-10-28-2020-by-brendan-schneider/ Wed, 28 Oct 2020 21:21:39 +0000 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-10-28-2020-by-brendan-schneider/ 5729 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-10-30-2020-by-brendan-schneider/ Fri, 30 Oct 2020 20:47:56 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-10-30-2020-by-brendan-schneider/ 5733 0 0 0 https://wearewoodruff.com/blog/gem_nominees/leanne-campbell-nominated-on-10-30-2020-by-john-duggan/ Fri, 30 Oct 2020 21:31:20 +0000 https://wearewoodruff.com/blog/gem_nominees/leanne-campbell-nominated-on-10-30-2020-by-john-duggan/ 5736 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-10-30-2020-by-julie-wyrick/ Fri, 30 Oct 2020 22:04:51 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-10-30-2020-by-julie-wyrick/ 5739 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-11-06-2020-by-cassie-klopmeyer/ Fri, 06 Nov 2020 16:31:32 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-11-06-2020-by-cassie-klopmeyer/ 5755 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-hickman-nominated-on-11-06-2020-by-julie-wyrick/ Fri, 06 Nov 2020 19:52:06 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-hickman-nominated-on-11-06-2020-by-julie-wyrick/ 5758 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-09-2020-by-levi-dalton/ Mon, 09 Nov 2020 15:52:03 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-09-2020-by-levi-dalton/ 5761 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-11-10-2020-by-carmon-wade/ Wed, 11 Nov 2020 03:00:32 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-11-10-2020-by-carmon-wade/ 5765 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-11-11-2020-by-stephanie-sanford/ Wed, 11 Nov 2020 17:50:12 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-11-11-2020-by-stephanie-sanford/ 5768 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-13-2020-by-chandler-short/ Fri, 13 Nov 2020 18:19:04 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-13-2020-by-chandler-short/ 5774 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-11-13-2020-by-chandler-short/ Fri, 13 Nov 2020 18:21:42 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-11-13-2020-by-chandler-short/ 5777 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-11-24-2020-by-hannah-thomas/ Tue, 24 Nov 2020 15:48:12 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-11-24-2020-by-hannah-thomas/ 5790 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-11-24-2020-by-hannah-thomas/ Tue, 24 Nov 2020 15:50:10 +0000 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-11-24-2020-by-hannah-thomas/ 5793 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-11-30-2020-by-liz-rippe/ Mon, 30 Nov 2020 21:21:05 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-11-30-2020-by-liz-rippe/ 5797 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-12-08-2020-by-lori-hollis/ Wed, 09 Dec 2020 01:35:36 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-12-08-2020-by-lori-hollis/ 5803 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-12-08-2020-by-lori-hollis/ Wed, 09 Dec 2020 01:40:30 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-12-08-2020-by-lori-hollis/ 5806 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-12-08-2020-by-lori-hollis/ Wed, 09 Dec 2020 01:49:23 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-12-08-2020-by-lori-hollis/ 5809 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-12-08-2020-by-lori-hollis/ Wed, 09 Dec 2020 01:57:04 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-12-08-2020-by-lori-hollis/ 5812 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bobby-curry-nominated-on-12-09-2020-by-bob-rench/ Wed, 09 Dec 2020 16:15:31 +0000 https://wearewoodruff.com/blog/gem_nominees/bobby-curry-nominated-on-12-09-2020-by-bob-rench/ 5815 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-12-09-2020-by-bob-rench/ Wed, 09 Dec 2020 16:20:17 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-12-09-2020-by-bob-rench/ 5818 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-10-2020-by-julie-wyrick/ Thu, 10 Dec 2020 19:28:03 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-10-2020-by-julie-wyrick/ 5825 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-12-10-2020-by-levi-dalton/ Fri, 11 Dec 2020 03:01:56 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-12-10-2020-by-levi-dalton/ 5828 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-12-14-2020-by-andres-ospino/ Mon, 14 Dec 2020 15:08:47 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-12-14-2020-by-andres-ospino/ 5836 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-12-14-2020-by-andres-ospino/ Mon, 14 Dec 2020 15:12:54 +0000 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-12-14-2020-by-andres-ospino/ 5839 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-12-21-2020-by-tyler-sherman/ Mon, 21 Dec 2020 16:22:50 +0000 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-12-21-2020-by-tyler-sherman/ 5862 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-12-22-2020-by-hannah-thomas/ Tue, 22 Dec 2020 16:33:31 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-12-22-2020-by-hannah-thomas/ 5868 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-12-22-2020-by-hannah-thomas/ Tue, 22 Dec 2020 16:34:16 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-12-22-2020-by-hannah-thomas/ 5871 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-dupont-nominated-on-12-23-2020-by-andy-grollmes/ Wed, 23 Dec 2020 14:57:59 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-dupont-nominated-on-12-23-2020-by-andy-grollmes/ 5876 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-12-23-2020-by-brittany-vanmaele/ Wed, 23 Dec 2020 21:30:33 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-12-23-2020-by-brittany-vanmaele/ 5879 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-12-23-2020-by-bob-rench/ Thu, 24 Dec 2020 02:11:29 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-12-23-2020-by-bob-rench/ 5883 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-01-15-2021-by-sophia-siciunas/ Fri, 15 Jan 2021 16:42:01 +0000 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-01-15-2021-by-sophia-siciunas/ 5900 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-01-19-2021-by-andy-grollmes/ Tue, 19 Jan 2021 20:03:23 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-01-19-2021-by-andy-grollmes/ 5905 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-01-26-2021-by-andy-grollmes/ Wed, 27 Jan 2021 02:29:45 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-01-26-2021-by-andy-grollmes/ 5908 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-01-27-2021-by-brandon-shelton/ Wed, 27 Jan 2021 20:01:03 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-01-27-2021-by-brandon-shelton/ 5911 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-01-27-2021-by-hannah-thomas/ Wed, 27 Jan 2021 22:13:33 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-01-27-2021-by-hannah-thomas/ 5914 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-02-01-2021-by-chandler-short/ Mon, 01 Feb 2021 17:01:08 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-02-01-2021-by-chandler-short/ 5918 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-02-02-2021-by-brittany-vanmaele/ Tue, 02 Feb 2021 16:00:09 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-02-02-2021-by-brittany-vanmaele/ 5921 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-02-02-2021-by-brittany-vanmaele/ Tue, 02 Feb 2021 22:59:06 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-02-02-2021-by-brittany-vanmaele/ 5925 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-02-10-2021-by-levi-dalton/ Wed, 10 Feb 2021 21:53:12 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-02-10-2021-by-levi-dalton/ 5938 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-02-11-2021-by-shelby-mertz/ Fri, 12 Feb 2021 02:24:07 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-02-11-2021-by-shelby-mertz/ 5942 0 0 0 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-02-18-2021-by-chandler-short/ Thu, 18 Feb 2021 18:10:07 +0000 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-02-18-2021-by-chandler-short/ 5949 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-02-18-2021-by-chandler-short/ Thu, 18 Feb 2021 18:12:55 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-02-18-2021-by-chandler-short/ 5952 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-02-18-2021-by-chandler-short/ Thu, 18 Feb 2021 18:17:31 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-02-18-2021-by-chandler-short/ 5955 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-02-22-2021-by-stephanie-sanford/ Mon, 22 Feb 2021 17:58:54 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-02-22-2021-by-stephanie-sanford/ 5963 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-02-24-2021-by-gina-drapela/ Wed, 24 Feb 2021 22:04:10 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-02-24-2021-by-gina-drapela/ 5974 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-02-24-2021-by-gina-drapela/ Wed, 24 Feb 2021 22:05:11 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-02-24-2021-by-gina-drapela/ 5977 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-02-25-2021-by-julie-wyrick/ Thu, 25 Feb 2021 20:18:44 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-02-25-2021-by-julie-wyrick/ 5983 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-02-25-2021-by-julie-wyrick/ Thu, 25 Feb 2021 20:23:53 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-02-25-2021-by-julie-wyrick/ 5986 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tori-powers-nominated-on-02-26-2021-by-leanne-campbell/ Fri, 26 Feb 2021 17:22:50 +0000 https://wearewoodruff.com/blog/gem_nominees/tori-powers-nominated-on-02-26-2021-by-leanne-campbell/ 5998 0 0 0 https://wearewoodruff.com/blog/gem_nominees/stephanie-sanford-nominated-on-02-28-2021-by-brittany-vanmaele/ Sun, 28 Feb 2021 22:38:59 +0000 https://wearewoodruff.com/blog/gem_nominees/stephanie-sanford-nominated-on-02-28-2021-by-brittany-vanmaele/ 6002 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-03-01-2021-by-levi-dalton/ Mon, 01 Mar 2021 17:55:34 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-03-01-2021-by-levi-dalton/ 6006 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-03-01-2021-by-hannah-thomas/ Mon, 01 Mar 2021 23:09:47 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-03-01-2021-by-hannah-thomas/ 6009 0 0 0 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-03-01-2021-by-hannah-thomas/ Mon, 01 Mar 2021 23:14:16 +0000 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-03-01-2021-by-hannah-thomas/ 6012 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-03-01-2021-by-hannah-thomas/ Mon, 01 Mar 2021 23:16:59 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-03-01-2021-by-hannah-thomas/ 6015 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-03-02-2021-by-lauran-janssen/ Tue, 02 Mar 2021 14:54:46 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-03-02-2021-by-lauran-janssen/ 6018 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-03-02-2021-by-lauran-janssen/ Tue, 02 Mar 2021 14:57:05 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-03-02-2021-by-lauran-janssen/ 6021 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-03-02-2021-by-chandler-short/ Tue, 02 Mar 2021 18:54:21 +0000 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-03-02-2021-by-chandler-short/ 6024 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-03-02-2021-by-chandler-short/ Tue, 02 Mar 2021 18:55:06 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-03-02-2021-by-chandler-short/ 6027 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-03-02-2021-by-chandler-short/ Tue, 02 Mar 2021 18:55:45 +0000 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-03-02-2021-by-chandler-short/ 6030 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jenny-jones-nominated-on-03-02-2021-by-leanne-campbell/ Tue, 02 Mar 2021 21:29:16 +0000 https://wearewoodruff.com/blog/gem_nominees/jenny-jones-nominated-on-03-02-2021-by-leanne-campbell/ 6033 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-03-02-2021-by-halli-kubes/ Tue, 02 Mar 2021 21:46:16 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-03-02-2021-by-halli-kubes/ 6036 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-03-02-2021-by-halli-kubes/ Tue, 02 Mar 2021 21:48:28 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-03-02-2021-by-halli-kubes/ 6039 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-03-02-2021-by-halli-kubes/ Tue, 02 Mar 2021 21:51:06 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-03-02-2021-by-halli-kubes/ 6042 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-03-10-2021-by-bob-rench/ Wed, 10 Mar 2021 14:19:00 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-03-10-2021-by-bob-rench/ 6054 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-03-10-2021-by-brittany-vanmaele/ Wed, 10 Mar 2021 23:23:10 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-03-10-2021-by-brittany-vanmaele/ 6057 0 0 0 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-03-10-2021-by-brittany-vanmaele/ Thu, 11 Mar 2021 03:49:54 +0000 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-03-10-2021-by-brittany-vanmaele/ 6060 0 0 0 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-03-11-2021-by-shaun-hawk/ Thu, 11 Mar 2021 20:21:21 +0000 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-03-11-2021-by-shaun-hawk/ 6065 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-03-11-2021-by-andy-grollmes/ Thu, 11 Mar 2021 21:15:21 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-03-11-2021-by-andy-grollmes/ 6068 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jenny-jones-nominated-on-03-11-2021-by-bob-rench/ Thu, 11 Mar 2021 23:27:35 +0000 https://wearewoodruff.com/blog/gem_nominees/jenny-jones-nominated-on-03-11-2021-by-bob-rench/ 6071 0 0 0 https://wearewoodruff.com/blog/gem_nominees/scott-shade-nominated-on-03-12-2021-by-emma-allegri/ Fri, 12 Mar 2021 19:26:30 +0000 https://wearewoodruff.com/blog/gem_nominees/scott-shade-nominated-on-03-12-2021-by-emma-allegri/ 6080 0 0 0 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-03-12-2021-by-lauran-janssen/ Fri, 12 Mar 2021 21:45:10 +0000 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-03-12-2021-by-lauran-janssen/ 6083 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-03-14-2021-by-brendan-schneider/ Sun, 14 Mar 2021 20:14:32 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-03-14-2021-by-brendan-schneider/ 6087 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-03-15-2021-by-brittany-vanmaele/ Mon, 15 Mar 2021 21:48:02 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-03-15-2021-by-brittany-vanmaele/ 6091 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-03-17-2021-by-levi-dalton/ Wed, 17 Mar 2021 15:25:09 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-03-17-2021-by-levi-dalton/ 6100 0 0 0 https://wearewoodruff.com/blog/gem_nominees/thomas-letsinger-nominated-on-03-17-2021-by-maya-patel/ Wed, 17 Mar 2021 22:15:59 +0000 https://wearewoodruff.com/blog/gem_nominees/thomas-letsinger-nominated-on-03-17-2021-by-maya-patel/ 6103 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-03-19-2021-by-aseret-bertram/ Fri, 19 Mar 2021 16:55:09 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-03-19-2021-by-aseret-bertram/ 6109 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabe-jordan-nominated-on-03-19-2021-by-lauran-janssen/ Sat, 20 Mar 2021 01:12:13 +0000 https://wearewoodruff.com/blog/gem_nominees/gabe-jordan-nominated-on-03-19-2021-by-lauran-janssen/ 6112 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-03-19-2021-by-lauran-janssen/ Sat, 20 Mar 2021 01:12:52 +0000 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-03-19-2021-by-lauran-janssen/ 6115 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-03-22-2021-by-carmon-wade/ Mon, 22 Mar 2021 13:33:31 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-03-22-2021-by-carmon-wade/ 6118 0 0 0 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-03-25-2021-by-maya-patel/ Thu, 25 Mar 2021 18:08:43 +0000 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-03-25-2021-by-maya-patel/ 6128 0 0 0 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-03-25-2021-by-taryn-reed/ Fri, 26 Mar 2021 01:48:39 +0000 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-03-25-2021-by-taryn-reed/ 6131 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-04-01-2021-by-maya-patel/ Thu, 01 Apr 2021 15:54:15 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-04-01-2021-by-maya-patel/ 6149 0 0 0 https://wearewoodruff.com/blog/gem_nominees/max-hammock-nominated-on-04-01-2021-by-john-duggan/ Thu, 01 Apr 2021 16:08:47 +0000 https://wearewoodruff.com/blog/gem_nominees/max-hammock-nominated-on-04-01-2021-by-john-duggan/ 6152 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-04-02-2021-by-taryn-reed/ Fri, 02 Apr 2021 20:26:40 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-04-02-2021-by-taryn-reed/ 6157 0 0 0 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-04-02-2021-by-julie-wyrick/ Fri, 02 Apr 2021 20:59:45 +0000 https://wearewoodruff.com/blog/gem_nominees/halli-kubes-nominated-on-04-02-2021-by-julie-wyrick/ 6160 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-04-05-2021-by-liz-rippe/ Mon, 05 Apr 2021 16:37:10 +0000 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-04-05-2021-by-liz-rippe/ 6163 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-04-07-2021-by-brittany-vanmaele/ Wed, 07 Apr 2021 14:59:40 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-04-07-2021-by-brittany-vanmaele/ 6168 0 0 0 https://wearewoodruff.com/blog/gem_nominees/drew-grinch-nominated-on-04-07-2021-by-brittany-vanmaele/ Thu, 08 Apr 2021 01:37:35 +0000 https://wearewoodruff.com/blog/gem_nominees/drew-grinch-nominated-on-04-07-2021-by-brittany-vanmaele/ 6172 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/gardner-hatch-nominated-on-04-09-2021-by-chase-kusel/ Fri, 09 Apr 2021 14:39:08 +0000 https://wearewoodruff.com/blog/gem_nominees/gardner-hatch-nominated-on-04-09-2021-by-chase-kusel/ 6191 0 0 0 https://wearewoodruff.com/blog/gem_nominees/erin-muzughi-nominated-on-04-09-2021-by-chase-kusel/ Fri, 09 Apr 2021 14:45:07 +0000 https://wearewoodruff.com/blog/gem_nominees/erin-muzughi-nominated-on-04-09-2021-by-chase-kusel/ 6194 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-04-09-2021-by-hannah-thomas/ Fri, 09 Apr 2021 22:12:23 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-04-09-2021-by-hannah-thomas/ 6198 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-04-12-2021-by-joey-holley/ Mon, 12 Apr 2021 20:28:04 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-04-12-2021-by-joey-holley/ 6203 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-04-12-2021-by-scott-salem/ Mon, 12 Apr 2021 21:56:57 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-04-12-2021-by-scott-salem/ 6206 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-04-15-2021-by-john-duggan/ Thu, 15 Apr 2021 17:00:38 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-04-15-2021-by-john-duggan/ 6209 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cynthia-kotovsky-nominated-on-04-15-2021-by-john-duggan/ Thu, 15 Apr 2021 17:05:31 +0000 https://wearewoodruff.com/blog/gem_nominees/cynthia-kotovsky-nominated-on-04-15-2021-by-john-duggan/ 6212 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-04-15-2021-by-john-duggan/ Thu, 15 Apr 2021 18:22:27 +0000 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-04-15-2021-by-john-duggan/ 6215 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tyler-sherman-nominated-on-04-15-2021-by-john-duggan/ Thu, 15 Apr 2021 18:31:44 +0000 https://wearewoodruff.com/blog/gem_nominees/tyler-sherman-nominated-on-04-15-2021-by-john-duggan/ 6218 0 0 0 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-04-15-2021-by-john-duggan/ Thu, 15 Apr 2021 18:32:52 +0000 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-04-15-2021-by-john-duggan/ 6221 0 0 0 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-04-16-2021-by-stephanie-sanford/ Fri, 16 Apr 2021 21:02:52 +0000 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-04-16-2021-by-stephanie-sanford/ 6228 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-04-16-2021-by-stephanie-sanford/ Fri, 16 Apr 2021 21:17:43 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-04-16-2021-by-stephanie-sanford/ 6231 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-04-16-2021-by-stephanie-sanford/ Fri, 16 Apr 2021 21:28:03 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-04-16-2021-by-stephanie-sanford/ 6234 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tyler-sherman-nominated-on-04-19-2021-by-bob-rench/ Mon, 19 Apr 2021 21:36:26 +0000 https://wearewoodruff.com/blog/gem_nominees/tyler-sherman-nominated-on-04-19-2021-by-bob-rench/ 6242 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-04-19-2021-by-levi-dalton/ Mon, 19 Apr 2021 22:03:09 +0000 https://wearewoodruff.com/blog/gem_nominees/cassie-klopmeyer-nominated-on-04-19-2021-by-levi-dalton/ 6245 0 0 0 https://wearewoodruff.com/blog/gem_nominees/stephanie-sanford-nominated-on-04-21-2021-by-levi-dalton/ Thu, 22 Apr 2021 03:15:57 +0000 https://wearewoodruff.com/blog/gem_nominees/stephanie-sanford-nominated-on-04-21-2021-by-levi-dalton/ 6252 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-04-22-2021-by-jori-rose/ Thu, 22 Apr 2021 21:25:00 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-04-22-2021-by-jori-rose/ 6256 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-04-23-2021-by-bob-rench/ Fri, 23 Apr 2021 15:07:41 +0000 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-04-23-2021-by-bob-rench/ 6262 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-04-27-2021-by-janine-smiley/ Tue, 27 Apr 2021 17:48:52 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-04-27-2021-by-janine-smiley/ 6268 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-04-27-2021-by-megan-stover/ Tue, 27 Apr 2021 20:10:59 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-04-27-2021-by-megan-stover/ 6271 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-04-28-2021-by-julie-wyrick/ Wed, 28 Apr 2021 18:20:38 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-04-28-2021-by-julie-wyrick/ 6274 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tami-paterson-nominated-on-04-29-2021-by-bob-rench/ Thu, 29 Apr 2021 20:33:41 +0000 https://wearewoodruff.com/blog/gem_nominees/tami-paterson-nominated-on-04-29-2021-by-bob-rench/ 6279 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andrew-bosch-nominated-on-04-29-2021-by-bob-rench/ Thu, 29 Apr 2021 20:35:51 +0000 https://wearewoodruff.com/blog/gem_nominees/andrew-bosch-nominated-on-04-29-2021-by-bob-rench/ 6282 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-youmans-nominated-on-05-04-2021-by-bob-rench/ Tue, 04 May 2021 14:17:26 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-youmans-nominated-on-05-04-2021-by-bob-rench/ 6290 0 0 0 https://wearewoodruff.com/blog/gem_nominees/stephanie-sanford-nominated-on-05-05-2021-by-gabby-jackson/ Wed, 05 May 2021 16:29:13 +0000 https://wearewoodruff.com/blog/gem_nominees/stephanie-sanford-nominated-on-05-05-2021-by-gabby-jackson/ 6293 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tyler-sherman-nominated-on-05-05-2021-by-emma-allegri/ Wed, 05 May 2021 16:54:57 +0000 https://wearewoodruff.com/blog/gem_nominees/tyler-sherman-nominated-on-05-05-2021-by-emma-allegri/ 6296 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-05-07-2021-by-julie-wyrick/ Fri, 07 May 2021 21:41:25 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-05-07-2021-by-julie-wyrick/ 6304 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-05-12-2021-by-emma-allegri/ Wed, 12 May 2021 16:22:43 +0000 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-05-12-2021-by-emma-allegri/ 6317 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tami-paterson-nominated-on-05-13-2021-by-joey-holley/ Thu, 13 May 2021 14:33:51 +0000 https://wearewoodruff.com/blog/gem_nominees/tami-paterson-nominated-on-05-13-2021-by-joey-holley/ 6321 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brooke-bennett-nominated-on-05-14-2021-by-brittany-vanmaele/ Fri, 14 May 2021 20:46:39 +0000 https://wearewoodruff.com/blog/gem_nominees/brooke-bennett-nominated-on-05-14-2021-by-brittany-vanmaele/ 6327 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-05-17-2021-by-caitlin-stauffer/ Mon, 17 May 2021 14:21:56 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-05-17-2021-by-caitlin-stauffer/ 6330 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jenny-jones-nominated-on-05-18-2021-by-jori-rose/ Tue, 18 May 2021 15:11:45 +0000 https://wearewoodruff.com/blog/gem_nominees/jenny-jones-nominated-on-05-18-2021-by-jori-rose/ 6334 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-05-19-2021-by-max-hammock/ Wed, 19 May 2021 14:57:50 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-05-19-2021-by-max-hammock/ 6337 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-05-19-2021-by-brittany-vanmaele/ Wed, 19 May 2021 19:34:34 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-05-19-2021-by-brittany-vanmaele/ 6344 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-05-19-2021-by-andy-grollmes/ Thu, 20 May 2021 00:17:10 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-05-19-2021-by-andy-grollmes/ 6350 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-05-19-2021-by-andy-grollmes/ Thu, 20 May 2021 00:19:24 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-05-19-2021-by-andy-grollmes/ 6353 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-05-19-2021-by-andy-grollmes/ Thu, 20 May 2021 00:21:25 +0000 https://wearewoodruff.com/blog/gem_nominees/nick-may-nominated-on-05-19-2021-by-andy-grollmes/ 6356 0 0 0 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-05-19-2021-by-andy-grollmes/ Thu, 20 May 2021 00:24:23 +0000 https://wearewoodruff.com/blog/gem_nominees/levi-dalton-nominated-on-05-19-2021-by-andy-grollmes/ 6359 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-05-20-2021-by-jori-rose/ Thu, 20 May 2021 21:14:07 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-05-20-2021-by-jori-rose/ 6363 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-05-20-2021-by-jori-rose/ Thu, 20 May 2021 21:18:38 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-05-20-2021-by-jori-rose/ 6366 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-05-20-2021-by-jenny-jones/ Fri, 21 May 2021 02:41:12 +0000 https://wearewoodruff.com/blog/gem_nominees/brendan-schneider-nominated-on-05-20-2021-by-jenny-jones/ 6369 0 0 0 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-05-21-2021-by-kelsey-maggio/ Fri, 21 May 2021 19:20:29 +0000 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-05-21-2021-by-kelsey-maggio/ 6374 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-05-25-2021-by-cynthia-kotovsky/ Tue, 25 May 2021 13:32:58 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-05-25-2021-by-cynthia-kotovsky/ 6379 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gina-drapela-nominated-on-05-25-2021-by-tami-paterson/ Tue, 25 May 2021 13:45:18 +0000 https://wearewoodruff.com/blog/gem_nominees/gina-drapela-nominated-on-05-25-2021-by-tami-paterson/ 6382 0 0 0 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-05-25-2021-by-brendan-schneider/ Tue, 25 May 2021 16:34:49 +0000 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-05-25-2021-by-brendan-schneider/ 6385 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-05-25-2021-by-chandler-short/ Tue, 25 May 2021 19:18:45 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-05-25-2021-by-chandler-short/ 6388 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-05-25-2021-by-leanne-campbell/ Tue, 25 May 2021 20:20:04 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-05-25-2021-by-leanne-campbell/ 6391 0 0 0 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-05-25-2021-by-maya-patel/ Tue, 25 May 2021 21:18:42 +0000 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-05-25-2021-by-maya-patel/ 6394 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-05-25-2021-by-kimberly-curtis/ Tue, 25 May 2021 21:29:16 +0000 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-05-25-2021-by-kimberly-curtis/ 6397 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brooke-bennett-nominated-on-05-25-2021-by-maggie-garvey/ Tue, 25 May 2021 21:53:16 +0000 https://wearewoodruff.com/blog/gem_nominees/brooke-bennett-nominated-on-05-25-2021-by-maggie-garvey/ 6400 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-05-25-2021-by-hannah-thomas/ Tue, 25 May 2021 22:08:30 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-05-25-2021-by-hannah-thomas/ 6403 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-05-26-2021-by-casey-holden/ Wed, 26 May 2021 14:29:52 +0000 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-05-26-2021-by-casey-holden/ 6406 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-05-26-2021-by-liz-rippe/ Wed, 26 May 2021 15:48:36 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-05-26-2021-by-liz-rippe/ 6409 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-05-26-2021-by-liz-rippe/ Wed, 26 May 2021 15:49:19 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-05-26-2021-by-liz-rippe/ 6412 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-05-26-2021-by-carmon-wade/ Wed, 26 May 2021 18:15:16 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-05-26-2021-by-carmon-wade/ 6415 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-05-26-2021-by-ann-landers/ Wed, 26 May 2021 18:55:53 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-05-26-2021-by-ann-landers/ 6418 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-05-26-2021-by-jori-rose/ Wed, 26 May 2021 22:00:48 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-05-26-2021-by-jori-rose/ 6421 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-05-28-2021-by-scott-shade/ Fri, 28 May 2021 18:10:44 +0000 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-05-28-2021-by-scott-shade/ 6428 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-06-08-2021-by-ann-youmans/ Tue, 08 Jun 2021 17:49:50 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-06-08-2021-by-ann-youmans/ 6446 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-06-08-2021-by-ann-youmans/ Tue, 08 Jun 2021 20:27:00 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-06-08-2021-by-ann-youmans/ 6449 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-06-09-2021-by-gabby-jackson/ Wed, 09 Jun 2021 15:25:55 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-06-09-2021-by-gabby-jackson/ 6452 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-06-10-2021-by-ann-youmans/ Thu, 10 Jun 2021 15:28:09 +0000 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-06-10-2021-by-ann-youmans/ 6456 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lacey-paul-nominated-on-06-10-2021-by-ann-youmans/ Thu, 10 Jun 2021 15:35:29 +0000 https://wearewoodruff.com/blog/gem_nominees/lacey-paul-nominated-on-06-10-2021-by-ann-youmans/ 6459 0 0 0 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-06-10-2021-by-lacey-paul/ Thu, 10 Jun 2021 15:46:28 +0000 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-06-10-2021-by-lacey-paul/ 6462 0 0 0 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-06-10-2021-by-lacey-paul/ Thu, 10 Jun 2021 15:54:50 +0000 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-06-10-2021-by-lacey-paul/ 6465 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-06-10-2021-by-lacey-paul/ Thu, 10 Jun 2021 16:40:47 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-06-10-2021-by-lacey-paul/ 6468 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-06-16-2021-by-carmon-wade/ Wed, 16 Jun 2021 05:20:28 +0000 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-06-16-2021-by-carmon-wade/ 6477 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-06-16-2021-by-john-duggan/ Wed, 16 Jun 2021 18:08:35 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-06-16-2021-by-john-duggan/ 6480 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-06-16-2021-by-john-duggan/ Wed, 16 Jun 2021 18:21:56 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-06-16-2021-by-john-duggan/ 6483 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-06-17-2021-by-kelsey-maggio/ Thu, 17 Jun 2021 17:00:42 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-06-17-2021-by-kelsey-maggio/ 6487 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-06-23-2021-by-max-hammock/ Wed, 23 Jun 2021 19:21:51 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-06-23-2021-by-max-hammock/ 6500 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-06-28-2021-by-brian-nosan/ Mon, 28 Jun 2021 16:25:11 +0000 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-06-28-2021-by-brian-nosan/ 6509 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-06-29-2021-by-chandler-short/ Tue, 29 Jun 2021 15:48:47 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-06-29-2021-by-chandler-short/ 6524 0 0 0 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-06-29-2021-by-chandler-short/ Tue, 29 Jun 2021 15:56:23 +0000 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-06-29-2021-by-chandler-short/ 6527 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-06-30-2021-by-emma-allegri/ Wed, 30 Jun 2021 21:23:09 +0000 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-06-30-2021-by-emma-allegri/ 6530 0 0 0 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-07-02-2021-by-sophia-siciunas/ Fri, 02 Jul 2021 16:35:39 +0000 https://wearewoodruff.com/blog/gem_nominees/julie-wyrick-nominated-on-07-02-2021-by-sophia-siciunas/ 6536 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-07-06-2021-by-chandler-short/ Tue, 06 Jul 2021 22:04:22 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-07-06-2021-by-chandler-short/ 6548 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-07-07-2021-by-janine-smiley/ Wed, 07 Jul 2021 17:16:17 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-07-07-2021-by-janine-smiley/ 6552 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-07-07-2021-by-lisa-korte/ Wed, 07 Jul 2021 23:56:57 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-07-07-2021-by-lisa-korte/ 6556 0 0 0 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-07-12-2021-by-joey-holley/ Tue, 13 Jul 2021 02:47:39 +0000 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-07-12-2021-by-joey-holley/ 6566 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-07-14-2021-by-jori-rose/ Wed, 14 Jul 2021 16:40:26 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-07-14-2021-by-jori-rose/ 6587 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-youmans-nominated-on-07-14-2021-by-jori-rose/ Wed, 14 Jul 2021 16:43:01 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-youmans-nominated-on-07-14-2021-by-jori-rose/ 6590 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lacey-paul-nominated-on-07-14-2021-by-emma-allegri/ Wed, 14 Jul 2021 19:23:10 +0000 https://wearewoodruff.com/blog/gem_nominees/lacey-paul-nominated-on-07-14-2021-by-emma-allegri/ 6593 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-07-14-2021-by-lauran-janssen/ Wed, 14 Jul 2021 21:21:22 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-07-14-2021-by-lauran-janssen/ 6596 0 0 0 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-07-15-2021-by-jori-rose/ Thu, 15 Jul 2021 14:44:39 +0000 https://wearewoodruff.com/blog/gem_nominees/nicole-baldwin-nominated-on-07-15-2021-by-jori-rose/ 6599 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shelley-thompson-nominated-on-07-15-2021-by-jori-rose/ Thu, 15 Jul 2021 14:51:55 +0000 https://wearewoodruff.com/blog/gem_nominees/shelley-thompson-nominated-on-07-15-2021-by-jori-rose/ 6602 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-07-16-2021-by-brittany-vanmaele/ Fri, 16 Jul 2021 16:21:34 +0000 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-07-16-2021-by-brittany-vanmaele/ 6605 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-07-16-2021-by-brittany-vanmaele/ Fri, 16 Jul 2021 17:26:42 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-07-16-2021-by-brittany-vanmaele/ 6608 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-07-16-2021-by-chad-stoway/ Fri, 16 Jul 2021 18:48:52 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-07-16-2021-by-chad-stoway/ 6611 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-07-16-2021-by-chad-stoway/ Fri, 16 Jul 2021 18:56:28 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-07-16-2021-by-chad-stoway/ 6614 0 0 0 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-07-16-2021-by-chad-stoway/ Fri, 16 Jul 2021 19:10:45 +0000 https://wearewoodruff.com/blog/gem_nominees/john-duggan-nominated-on-07-16-2021-by-chad-stoway/ 6617 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-dupont-nominated-on-07-19-2021-by-chad-stoway/ Mon, 19 Jul 2021 15:13:18 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-dupont-nominated-on-07-19-2021-by-chad-stoway/ 6621 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-08-11-2021-by-stephanie-sanford/ Wed, 11 Aug 2021 16:22:22 +0000 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-08-11-2021-by-stephanie-sanford/ 6685 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-08-16-2021-by-levi-dalton/ Mon, 16 Aug 2021 19:16:08 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-08-16-2021-by-levi-dalton/ 6703 0 0 0 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-08-17-2021-by-bob-rench/ Tue, 17 Aug 2021 15:04:07 +0000 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-08-17-2021-by-bob-rench/ 6707 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-08-17-2021-by-bob-rench/ Tue, 17 Aug 2021 15:09:16 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-08-17-2021-by-bob-rench/ 6710 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-08-17-2021-by-bob-rench/ Tue, 17 Aug 2021 15:18:03 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-08-17-2021-by-bob-rench/ 6713 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-08-19-2021-by-joey-holley/ Thu, 19 Aug 2021 15:21:36 +0000 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-08-19-2021-by-joey-holley/ 6717 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-08-20-2021-by-stephanie-sanford/ Fri, 20 Aug 2021 13:50:29 +0000 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-08-20-2021-by-stephanie-sanford/ 6720 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-08-20-2021-by-hannah-thomas/ Fri, 20 Aug 2021 14:33:12 +0000 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-08-20-2021-by-hannah-thomas/ 6724 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-08-23-2021-by-carmon-wade/ Mon, 23 Aug 2021 15:44:01 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-08-23-2021-by-carmon-wade/ 6745 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-08-25-2021-by-maya-patel/ Wed, 25 Aug 2021 15:13:35 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-08-25-2021-by-maya-patel/ 506754 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-08-25-2021-by-maya-patel/ Wed, 25 Aug 2021 15:14:13 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-08-25-2021-by-maya-patel/ 506757 0 0 0 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-08-25-2021-by-brittany-vanmaele/ Wed, 25 Aug 2021 16:23:02 +0000 https://wearewoodruff.com/blog/gem_nominees/emma-allegri-nominated-on-08-25-2021-by-brittany-vanmaele/ 506760 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-08-30-2021-by-carmon-wade/ Mon, 30 Aug 2021 14:44:00 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-08-30-2021-by-carmon-wade/ 506778 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-08-30-2021-by-caitlin-stauffer/ Mon, 30 Aug 2021 17:39:58 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-08-30-2021-by-caitlin-stauffer/ 506781 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-08-30-2021-by-caitlin-stauffer/ Mon, 30 Aug 2021 17:43:25 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-08-30-2021-by-caitlin-stauffer/ 506784 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-01-2021-by-leanne-campbell/ Wed, 01 Sep 2021 14:52:13 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-01-2021-by-leanne-campbell/ 506796 0 0 0 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https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:23:11 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-09-07-2021-by-scott-kington/ 506814 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:26:32 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-07-2021-by-scott-kington/ 506817 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:29:19 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-09-07-2021-by-scott-kington/ 506820 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:32:38 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-09-07-2021-by-scott-kington/ 506823 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:35:48 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-09-07-2021-by-scott-kington/ 506826 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gardner-hatch-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:39:57 +0000 https://wearewoodruff.com/blog/gem_nominees/gardner-hatch-nominated-on-09-07-2021-by-scott-kington/ 506829 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gina-drapela-nominated-on-09-07-2021-by-scott-kington/ Tue, 07 Sep 2021 21:43:49 +0000 https://wearewoodruff.com/blog/gem_nominees/gina-drapela-nominated-on-09-07-2021-by-scott-kington/ 506832 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-09-09-2021-by-jake-gibbs/ Thu, 09 Sep 2021 20:49:22 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-09-09-2021-by-jake-gibbs/ 506837 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-09-14-2021-by-jenny-jones/ Tue, 14 Sep 2021 22:26:00 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-09-14-2021-by-jenny-jones/ 506847 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-schlapp-nominated-on-09-15-2021-by-janine-smiley/ Wed, 15 Sep 2021 15:24:27 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-schlapp-nominated-on-09-15-2021-by-janine-smiley/ 506850 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kate-certain-nominated-on-09-15-2021-by-janine-smiley/ Wed, 15 Sep 2021 15:36:35 +0000 https://wearewoodruff.com/blog/gem_nominees/kate-certain-nominated-on-09-15-2021-by-janine-smiley/ 506853 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-schlapp-nominated-on-09-15-2021-by-scott-kington/ Wed, 15 Sep 2021 19:33:12 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-schlapp-nominated-on-09-15-2021-by-scott-kington/ 506856 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-09-15-2021-by-scott-kington/ Wed, 15 Sep 2021 19:36:27 +0000 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-09-15-2021-by-scott-kington/ 506859 0 0 0 https://wearewoodruff.com/blog/gem_nominees/erin-minne-nominated-on-09-20-2021-by-julie-wyrick/ Mon, 20 Sep 2021 19:23:57 +0000 https://wearewoodruff.com/blog/gem_nominees/erin-minne-nominated-on-09-20-2021-by-julie-wyrick/ 506873 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-09-22-2021-by-gardner-hatch/ Wed, 22 Sep 2021 15:40:05 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-09-22-2021-by-gardner-hatch/ 506878 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-09-22-2021-by-lauran-janssen/ Wed, 22 Sep 2021 18:04:26 +0000 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-09-22-2021-by-lauran-janssen/ 506881 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-09-22-2021-by-lauran-janssen/ Wed, 22 Sep 2021 18:05:10 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-09-22-2021-by-lauran-janssen/ 506884 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-09-22-2021-by-lauran-janssen/ Wed, 22 Sep 2021 18:05:49 +0000 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-09-22-2021-by-lauran-janssen/ 506887 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-09-22-2021-by-lauran-janssen/ Wed, 22 Sep 2021 18:06:30 +0000 https://wearewoodruff.com/blog/gem_nominees/gaige-larson-nominated-on-09-22-2021-by-lauran-janssen/ 506890 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-22-2021-by-lauran-janssen/ Wed, 22 Sep 2021 18:07:55 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-22-2021-by-lauran-janssen/ 506893 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-09-22-2021-by-brandon-shelton/ Wed, 22 Sep 2021 18:25:49 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-09-22-2021-by-brandon-shelton/ 506896 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brooklynn-salo-nominated-on-09-22-2021-by-chase-kusel/ Wed, 22 Sep 2021 18:49:47 +0000 https://wearewoodruff.com/blog/gem_nominees/brooklynn-salo-nominated-on-09-22-2021-by-chase-kusel/ 506899 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kate-certain-nominated-on-09-22-2021-by-chase-kusel/ Wed, 22 Sep 2021 18:57:25 +0000 https://wearewoodruff.com/blog/gem_nominees/kate-certain-nominated-on-09-22-2021-by-chase-kusel/ 506902 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-youmans-nominated-on-09-22-2021-by-chase-kusel/ Wed, 22 Sep 2021 19:04:36 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-youmans-nominated-on-09-22-2021-by-chase-kusel/ 506905 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-09-22-2021-by-aseret-bertram/ Wed, 22 Sep 2021 19:09:21 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-09-22-2021-by-aseret-bertram/ 506908 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-09-22-2021-by-lisa-korte/ Wed, 22 Sep 2021 19:16:20 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-shelton-nominated-on-09-22-2021-by-lisa-korte/ 506911 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-09-23-2021-by-jeff-sossamon/ Thu, 23 Sep 2021 13:29:47 +0000 https://wearewoodruff.com/blog/gem_nominees/megan-stover-nominated-on-09-23-2021-by-jeff-sossamon/ 506915 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-09-23-2021-by-maya-patel/ Thu, 23 Sep 2021 16:09:57 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-09-23-2021-by-maya-patel/ 506918 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-23-2021-by-maya-patel/ Thu, 23 Sep 2021 16:15:55 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-23-2021-by-maya-patel/ 506921 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kellen-whaley-nominated-on-09-23-2021-by-chandler-short/ Thu, 23 Sep 2021 21:57:46 +0000 https://wearewoodruff.com/blog/gem_nominees/kellen-whaley-nominated-on-09-23-2021-by-chandler-short/ 506931 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-09-23-2021-by-chandler-short/ Thu, 23 Sep 2021 22:02:16 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-09-23-2021-by-chandler-short/ 506934 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-09-23-2021-by-chandler-short/ Thu, 23 Sep 2021 22:05:25 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-09-23-2021-by-chandler-short/ 506937 0 0 0 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-09-23-2021-by-chandler-short/ Thu, 23 Sep 2021 22:09:37 +0000 https://wearewoodruff.com/blog/gem_nominees/maya-patel-nominated-on-09-23-2021-by-chandler-short/ 506940 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-09-23-2021-by-chandler-short/ Thu, 23 Sep 2021 22:20:39 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-09-23-2021-by-chandler-short/ 506943 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-09-24-2021-by-kate-certain/ Fri, 24 Sep 2021 13:36:40 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-09-24-2021-by-kate-certain/ 506947 0 0 0 https://wearewoodruff.com/blog/gem_nominees/meggan-catt-nominated-on-09-24-2021-by-kate-certain/ Fri, 24 Sep 2021 13:38:35 +0000 https://wearewoodruff.com/blog/gem_nominees/meggan-catt-nominated-on-09-24-2021-by-kate-certain/ 506950 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-schlapp-nominated-on-09-24-2021-by-kate-certain/ Fri, 24 Sep 2021 13:40:35 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-schlapp-nominated-on-09-24-2021-by-kate-certain/ 506953 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-09-24-2021-by-kate-certain/ Fri, 24 Sep 2021 13:44:08 +0000 https://wearewoodruff.com/blog/gem_nominees/jori-rose-nominated-on-09-24-2021-by-kate-certain/ 506956 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-09-24-2021-by-kate-certain/ Fri, 24 Sep 2021 13:46:00 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-09-24-2021-by-kate-certain/ 506959 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-09-24-2021-by-payton-ehrhardt/ Fri, 24 Sep 2021 14:15:53 +0000 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-09-24-2021-by-payton-ehrhardt/ 506962 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-09-24-2021-by-payton-ehrhardt/ Fri, 24 Sep 2021 14:19:32 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-09-24-2021-by-payton-ehrhardt/ 506965 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ginny-roady-nominated-on-09-24-2021-by-jori-rose/ Fri, 24 Sep 2021 15:27:18 +0000 https://wearewoodruff.com/blog/gem_nominees/ginny-roady-nominated-on-09-24-2021-by-jori-rose/ 506968 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-09-24-2021-by-jori-rose/ Fri, 24 Sep 2021 15:31:52 +0000 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-09-24-2021-by-jori-rose/ 506971 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-24-2021-by-jori-rose/ Fri, 24 Sep 2021 15:34:49 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-09-24-2021-by-jori-rose/ 506974 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-09-24-2021-by-jori-rose/ Fri, 24 Sep 2021 15:36:16 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-09-24-2021-by-jori-rose/ 506977 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-09-27-2021-by-bob-rench/ Mon, 27 Sep 2021 16:06:55 +0000 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-09-27-2021-by-bob-rench/ 506981 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-09-29-2021-by-cindy-cunningham/ Wed, 29 Sep 2021 14:51:23 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-09-29-2021-by-cindy-cunningham/ 506987 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-09-29-2021-by-brittany-vanmaele/ Wed, 29 Sep 2021 17:27:10 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-09-29-2021-by-brittany-vanmaele/ 506990 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andrew-bosch-nominated-on-09-30-2021-by-bob-rench/ Thu, 30 Sep 2021 21:43:51 +0000 https://wearewoodruff.com/blog/gem_nominees/andrew-bosch-nominated-on-09-30-2021-by-bob-rench/ 507002 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brandon-york-nominated-on-09-30-2021-by-bob-rench/ Thu, 30 Sep 2021 21:48:32 +0000 https://wearewoodruff.com/blog/gem_nominees/brandon-york-nominated-on-09-30-2021-by-bob-rench/ 507005 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-10-04-2021-by-sophia-siciunas/ Mon, 04 Oct 2021 19:51:39 +0000 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-10-04-2021-by-sophia-siciunas/ 507008 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-10-05-2021-by-hannah-thomas/ Tue, 05 Oct 2021 15:33:34 +0000 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-10-05-2021-by-hannah-thomas/ 507011 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-10-05-2021-by-carmon-wade/ Tue, 05 Oct 2021 18:30:14 +0000 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-10-05-2021-by-carmon-wade/ 507014 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kellen-whaley-nominated-on-10-06-2021-by-brandon-shelton/ Wed, 06 Oct 2021 16:53:01 +0000 https://wearewoodruff.com/blog/gem_nominees/kellen-whaley-nominated-on-10-06-2021-by-brandon-shelton/ 507018 0 0 0 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-10-06-2021-by-brandon-shelton/ Wed, 06 Oct 2021 16:55:47 +0000 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-10-06-2021-by-brandon-shelton/ 507021 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-10-06-2021-by-brandon-shelton/ Wed, 06 Oct 2021 17:02:37 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-10-06-2021-by-brandon-shelton/ 507024 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-10-06-2021-by-brandon-shelton/ Wed, 06 Oct 2021 17:17:08 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-10-06-2021-by-brandon-shelton/ 507027 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-10-07-2021-by-joey-holley/ Thu, 07 Oct 2021 21:12:22 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-10-07-2021-by-joey-holley/ 507033 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-10-14-2021-by-jori-rose/ Thu, 14 Oct 2021 20:58:57 +0000 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-10-14-2021-by-jori-rose/ 507038 0 0 0 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-10-14-2021-by-jori-rose/ Thu, 14 Oct 2021 21:02:16 +0000 https://wearewoodruff.com/blog/gem_nominees/aseret-bertram-nominated-on-10-14-2021-by-jori-rose/ 507041 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kate-certain-nominated-on-10-20-2021-by-chase-kusel/ Wed, 20 Oct 2021 16:20:02 +0000 https://wearewoodruff.com/blog/gem_nominees/kate-certain-nominated-on-10-20-2021-by-chase-kusel/ 507046 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-10-20-2021-by-shelby-mertz/ Wed, 20 Oct 2021 16:57:18 +0000 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-10-20-2021-by-shelby-mertz/ 507049 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-10-25-2021-by-chandler-short/ Mon, 25 Oct 2021 13:58:46 +0000 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-10-25-2021-by-chandler-short/ 507055 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-10-25-2021-by-chandler-short/ Mon, 25 Oct 2021 14:06:42 +0000 https://wearewoodruff.com/blog/gem_nominees/kaitlyn-dossett-nominated-on-10-25-2021-by-chandler-short/ 507058 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-10-25-2021-by-chandler-short/ Mon, 25 Oct 2021 14:18:36 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-10-25-2021-by-chandler-short/ 507061 0 0 0 https://wearewoodruff.com/blog/gem_nominees/tami-paterson-nominated-on-10-25-2021-by-bob-rench/ Mon, 25 Oct 2021 14:33:45 +0000 https://wearewoodruff.com/blog/gem_nominees/tami-paterson-nominated-on-10-25-2021-by-bob-rench/ 507064 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-10-25-2021-by-chad-stoway/ Mon, 25 Oct 2021 15:45:46 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-10-25-2021-by-chad-stoway/ 507067 0 0 0 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-10-25-2021-by-chad-stoway/ Mon, 25 Oct 2021 15:48:15 +0000 https://wearewoodruff.com/blog/gem_nominees/marshall-danner-nominated-on-10-25-2021-by-chad-stoway/ 507070 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-10-26-2021-by-kate-certain/ Tue, 26 Oct 2021 15:54:09 +0000 https://wearewoodruff.com/blog/gem_nominees/chad-stoway-nominated-on-10-26-2021-by-kate-certain/ 507074 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-10-26-2021-by-kate-certain/ Tue, 26 Oct 2021 15:57:09 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-10-26-2021-by-kate-certain/ 507077 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-10-28-2021-by-gardner-hatch/ Thu, 28 Oct 2021 14:38:18 +0000 https://wearewoodruff.com/blog/gem_nominees/chase-kusel-nominated-on-10-28-2021-by-gardner-hatch/ 507081 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-10-28-2021-by-kate-certain/ Thu, 28 Oct 2021 19:11:23 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-10-28-2021-by-kate-certain/ 507084 0 0 0 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-10-28-2021-by-julie-wyrick/ Thu, 28 Oct 2021 20:34:18 +0000 https://wearewoodruff.com/blog/gem_nominees/joey-holley-nominated-on-10-28-2021-by-julie-wyrick/ 507087 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-10-28-2021-by-julie-wyrick/ Thu, 28 Oct 2021 20:35:03 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-10-28-2021-by-julie-wyrick/ 507090 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-11-01-2021-by-kimberly-curtis/ Mon, 01 Nov 2021 15:54:12 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-11-01-2021-by-kimberly-curtis/ 507097 0 0 0 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-11-02-2021-by-levi-dalton/ Tue, 02 Nov 2021 15:23:47 +0000 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-11-02-2021-by-levi-dalton/ 507101 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-02-2021-by-joey-holley/ Wed, 03 Nov 2021 02:16:13 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-11-02-2021-by-joey-holley/ 507104 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-11-03-2021-by-chase-kusel/ Wed, 03 Nov 2021 21:38:00 +0000 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-11-03-2021-by-chase-kusel/ 507109 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-11-11-2021-by-andy-grollmes/ Thu, 11 Nov 2021 17:54:17 +0000 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-11-11-2021-by-andy-grollmes/ 507126 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-11-11-2021-by-ashley-craft/ Thu, 11 Nov 2021 18:02:39 +0000 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-11-11-2021-by-ashley-craft/ 507129 0 0 0 https://wearewoodruff.com/blog/gem_nominees/madelyn-mallett-nominated-on-11-11-2021-by-bob-rench/ Thu, 11 Nov 2021 19:36:21 +0000 https://wearewoodruff.com/blog/gem_nominees/madelyn-mallett-nominated-on-11-11-2021-by-bob-rench/ 507132 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sara-brown-nominated-on-11-15-2021-by-gardner-hatch/ Mon, 15 Nov 2021 14:13:43 +0000 https://wearewoodruff.com/blog/gem_nominees/sara-brown-nominated-on-11-15-2021-by-gardner-hatch/ 507136 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-11-15-2021-by-ben-lymer/ Mon, 15 Nov 2021 18:51:07 +0000 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-11-15-2021-by-ben-lymer/ 507139 0 0 0 https://wearewoodruff.com/blog/gem_nominees/meggan-catt-nominated-on-11-16-2021-by-kate-certain/ Tue, 16 Nov 2021 15:00:04 +0000 https://wearewoodruff.com/blog/gem_nominees/meggan-catt-nominated-on-11-16-2021-by-kate-certain/ 507142 0 0 0 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-11-16-2021-by-andy-grollmes/ Wed, 17 Nov 2021 01:38:15 +0000 https://wearewoodruff.com/blog/gem_nominees/evan-page-nominated-on-11-16-2021-by-andy-grollmes/ 507150 0 0 0 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-11-17-2021-by-brittany-vanmaele/ Wed, 17 Nov 2021 16:58:55 +0000 https://wearewoodruff.com/blog/gem_nominees/megyn-walston-nominated-on-11-17-2021-by-brittany-vanmaele/ 507153 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-11-19-2021-by-kate-certain/ Fri, 19 Nov 2021 18:07:55 +0000 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-11-19-2021-by-kate-certain/ 507157 0 0 0 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-11-19-2021-by-kate-certain/ Fri, 19 Nov 2021 18:10:17 +0000 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-11-19-2021-by-kate-certain/ 507160 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-11-19-2021-by-lauran-janssen/ Fri, 19 Nov 2021 21:17:03 +0000 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-11-19-2021-by-lauran-janssen/ 507163 0 0 0 https://wearewoodruff.com/blog/gem_nominees/reid-stella-nominated-on-11-19-2021-by-lauran-janssen/ Fri, 19 Nov 2021 21:19:12 +0000 https://wearewoodruff.com/blog/gem_nominees/reid-stella-nominated-on-11-19-2021-by-lauran-janssen/ 507166 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-11-19-2021-by-lauran-janssen/ Fri, 19 Nov 2021 21:21:55 +0000 https://wearewoodruff.com/blog/gem_nominees/kelsey-maggio-nominated-on-11-19-2021-by-lauran-janssen/ 507169 0 0 0 https://wearewoodruff.com/blog/gem_nominees/adam-mallette-nominated-on-11-22-2021-by-shelby-mertz/ Mon, 22 Nov 2021 21:40:05 +0000 https://wearewoodruff.com/blog/gem_nominees/adam-mallette-nominated-on-11-22-2021-by-shelby-mertz/ 507172 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-11-22-2021-by-shelby-mertz/ Tue, 23 Nov 2021 04:54:53 +0000 https://wearewoodruff.com/blog/gem_nominees/ann-landers-nominated-on-11-22-2021-by-shelby-mertz/ 507176 0 0 0 https://wearewoodruff.com/blog/gem_nominees/reilly-peuser-nominated-on-11-24-2021-by-sophia-siciunas/ Wed, 24 Nov 2021 15:28:55 +0000 https://wearewoodruff.com/blog/gem_nominees/reilly-peuser-nominated-on-11-24-2021-by-sophia-siciunas/ 507179 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-12-02-2021-by-casey-holden/ Thu, 02 Dec 2021 18:39:08 +0000 https://wearewoodruff.com/blog/gem_nominees/shaun-hawk-nominated-on-12-02-2021-by-casey-holden/ 507186 0 0 0 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-02-2021-by-jori-rose/ Thu, 02 Dec 2021 18:45:54 +0000 https://wearewoodruff.com/blog/gem_nominees/caitlin-stauffer-nominated-on-12-02-2021-by-jori-rose/ 507189 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-12-02-2021-by-jori-rose/ Thu, 02 Dec 2021 18:46:29 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-12-02-2021-by-jori-rose/ 507192 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-12-02-2021-by-casey-holden/ Thu, 02 Dec 2021 18:47:14 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-12-02-2021-by-casey-holden/ 507195 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ginny-roady-nominated-on-12-02-2021-by-jori-rose/ Thu, 02 Dec 2021 18:48:21 +0000 https://wearewoodruff.com/blog/gem_nominees/ginny-roady-nominated-on-12-02-2021-by-jori-rose/ 507198 0 0 0 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-12-02-2021-by-payton-ehrhardt/ Thu, 02 Dec 2021 21:39:40 +0000 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-12-02-2021-by-payton-ehrhardt/ 507201 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-12-02-2021-by-caitlin-stauffer/ Thu, 02 Dec 2021 22:05:11 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-12-02-2021-by-caitlin-stauffer/ 507204 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-12-02-2021-by-lisa-korte/ Fri, 03 Dec 2021 00:07:35 +0000 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-12-02-2021-by-lisa-korte/ 507207 0 0 0 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-12-03-2021-by-aseret-bertram/ Fri, 03 Dec 2021 16:42:13 +0000 https://wearewoodruff.com/blog/gem_nominees/carmon-wade-nominated-on-12-03-2021-by-aseret-bertram/ 507210 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-12-03-2021-by-hannah-thomas/ Fri, 03 Dec 2021 17:39:53 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-12-03-2021-by-hannah-thomas/ 507213 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-12-03-2021-by-hannah-thomas/ Fri, 03 Dec 2021 17:45:11 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-12-03-2021-by-hannah-thomas/ 507216 0 0 0 https://wearewoodruff.com/blog/gem_nominees/payton-ehrhardt-nominated-on-12-07-2021-by-janine-smiley/ Tue, 07 Dec 2021 14:13:51 +0000 https://wearewoodruff.com/blog/gem_nominees/payton-ehrhardt-nominated-on-12-07-2021-by-janine-smiley/ 507220 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sue-dillon-nominated-on-12-08-2021-by-jori-rose/ Thu, 09 Dec 2021 03:18:27 +0000 https://wearewoodruff.com/blog/gem_nominees/sue-dillon-nominated-on-12-08-2021-by-jori-rose/ 507238 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-12-09-2021-by-dan-hood/ Thu, 09 Dec 2021 20:02:09 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-12-09-2021-by-dan-hood/ 507241 0 0 0 https://wearewoodruff.com/blog/gem_nominees/madelyn-mallett-nominated-on-12-15-2021-by-joey-holley/ Wed, 15 Dec 2021 15:24:38 +0000 https://wearewoodruff.com/blog/gem_nominees/madelyn-mallett-nominated-on-12-15-2021-by-joey-holley/ 507254 0 0 0 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-15-2021-by-carmon-wade/ Wed, 15 Dec 2021 19:18:13 +0000 https://wearewoodruff.com/blog/gem_nominees/chandler-short-nominated-on-12-15-2021-by-carmon-wade/ 507258 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-12-15-2021-by-brittany-vanmaele/ Wed, 15 Dec 2021 20:51:55 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-12-15-2021-by-brittany-vanmaele/ 507261 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-12-16-2021-by-lori-hollis/ Thu, 16 Dec 2021 15:23:06 +0000 https://wearewoodruff.com/blog/gem_nominees/kari-kopp-nominated-on-12-16-2021-by-lori-hollis/ 507265 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-12-16-2021-by-brooklynn-salo/ Thu, 16 Dec 2021 16:56:41 +0000 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-12-16-2021-by-brooklynn-salo/ 507268 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-12-16-2021-by-joey-holley/ Thu, 16 Dec 2021 21:04:26 +0000 https://wearewoodruff.com/blog/gem_nominees/lisa-korte-nominated-on-12-16-2021-by-joey-holley/ 507271 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-12-16-2021-by-joey-holley/ Thu, 16 Dec 2021 21:05:08 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-12-16-2021-by-joey-holley/ 507274 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shelby-mertz-nominated-on-12-21-2021-by-ashley-craft/ Tue, 21 Dec 2021 14:20:39 +0000 https://wearewoodruff.com/blog/gem_nominees/shelby-mertz-nominated-on-12-21-2021-by-ashley-craft/ 507279 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-12-21-2021-by-maya-patel/ Tue, 21 Dec 2021 14:43:34 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-12-21-2021-by-maya-patel/ 507282 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-12-21-2021-by-shaun-hawk/ Tue, 21 Dec 2021 15:05:56 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-12-21-2021-by-shaun-hawk/ 507285 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-12-21-2021-by-shaun-hawk/ Tue, 21 Dec 2021 15:34:05 +0000 https://wearewoodruff.com/blog/gem_nominees/brian-nosan-nominated-on-12-21-2021-by-shaun-hawk/ 507288 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-12-21-2021-by-shaun-hawk/ Tue, 21 Dec 2021 15:37:07 +0000 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-12-21-2021-by-shaun-hawk/ 507291 0 0 0 https://wearewoodruff.com/blog/gem_nominees/shannan-kenny-nominated-on-12-21-2021-by-jake-gibbs/ Tue, 21 Dec 2021 18:03:15 +0000 https://wearewoodruff.com/blog/gem_nominees/shannan-kenny-nominated-on-12-21-2021-by-jake-gibbs/ 507294 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-12-21-2021-by-jake-gibbs/ Tue, 21 Dec 2021 18:06:11 +0000 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-12-21-2021-by-jake-gibbs/ 507297 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-01-04-2022-by-levi-dalton/ Tue, 04 Jan 2022 21:05:55 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-01-04-2022-by-levi-dalton/ 507311 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-01-05-2022-by-dan-hood/ Thu, 06 Jan 2022 03:44:19 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-01-05-2022-by-dan-hood/ 507315 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-01-05-2022-by-dan-hood/ Thu, 06 Jan 2022 03:45:35 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-01-05-2022-by-dan-hood/ 507318 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-01-11-2022-by-erin-minne/ Tue, 11 Jan 2022 21:07:59 +0000 https://wearewoodruff.com/blog/gem_nominees/cody-knopp-nominated-on-01-11-2022-by-erin-minne/ 507326 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-01-11-2022-by-erin-minne/ Tue, 11 Jan 2022 21:57:33 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-01-11-2022-by-erin-minne/ 507329 0 0 0 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-01-11-2022-by-erin-minne/ Tue, 11 Jan 2022 21:59:37 +0000 https://wearewoodruff.com/blog/gem_nominees/hannah-thomas-nominated-on-01-11-2022-by-erin-minne/ 507332 0 0 0 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-01-12-2022-by-cindy-cunningham/ Wed, 12 Jan 2022 22:27:40 +0000 https://wearewoodruff.com/blog/gem_nominees/michael-head-nominated-on-01-12-2022-by-cindy-cunningham/ 507335 0 0 0 https://wearewoodruff.com/blog/gem_nominees/payton-ehrhardt-nominated-on-01-14-2022-by-brittany-vanmaele/ Fri, 14 Jan 2022 15:15:06 +0000 https://wearewoodruff.com/blog/gem_nominees/payton-ehrhardt-nominated-on-01-14-2022-by-brittany-vanmaele/ 507340 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-01-14-2022-by-megyn-walston/ Fri, 14 Jan 2022 17:36:04 +0000 https://wearewoodruff.com/blog/gem_nominees/ashley-craft-nominated-on-01-14-2022-by-megyn-walston/ 507343 0 0 0 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-01-17-2022-by-adam-mallette/ Mon, 17 Jan 2022 15:51:52 +0000 https://wearewoodruff.com/blog/gem_nominees/taryn-reed-nominated-on-01-17-2022-by-adam-mallette/ 507346 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cynthia-kotovsky-nominated-on-01-26-2022-by-kate-certain/ Wed, 26 Jan 2022 14:25:00 +0000 https://wearewoodruff.com/blog/gem_nominees/cynthia-kotovsky-nominated-on-01-26-2022-by-kate-certain/ 507352 0 0 0 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-01-26-2022-by-scott-kington/ Wed, 26 Jan 2022 17:13:41 +0000 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-01-26-2022-by-scott-kington/ 507355 0 0 0 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-01-26-2022-by-michelle-rippentrop/ Wed, 26 Jan 2022 17:29:54 +0000 https://wearewoodruff.com/blog/gem_nominees/kimberly-curtis-nominated-on-01-26-2022-by-michelle-rippentrop/ 507358 0 0 0 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-01-27-2022-by-reilly-peuser/ Thu, 27 Jan 2022 22:48:17 +0000 https://wearewoodruff.com/blog/gem_nominees/sophia-siciunas-nominated-on-01-27-2022-by-reilly-peuser/ 507361 0 0 0 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-01-31-2022-by-payton-ehrhardt/ Mon, 31 Jan 2022 16:11:32 +0000 https://wearewoodruff.com/blog/gem_nominees/ben-lymer-nominated-on-01-31-2022-by-payton-ehrhardt/ 507366 0 0 0 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-01-31-2022-by-payton-ehrhardt/ Mon, 31 Jan 2022 16:15:46 +0000 https://wearewoodruff.com/blog/gem_nominees/janine-smiley-nominated-on-01-31-2022-by-payton-ehrhardt/ 507369 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-01-31-2022-by-emma-allegri/ Mon, 31 Jan 2022 18:34:20 +0000 https://wearewoodruff.com/blog/gem_nominees/jodi-brewer-nominated-on-01-31-2022-by-emma-allegri/ 507373 0 0 0 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-01-31-2022-by-aseret-bertram/ Mon, 31 Jan 2022 22:35:26 +0000 https://wearewoodruff.com/blog/gem_nominees/brittany-vanmaele-nominated-on-01-31-2022-by-aseret-bertram/ 507376 0 0 0 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-01-31-2022-by-lisa-korte/ Mon, 31 Jan 2022 23:27:35 +0000 https://wearewoodruff.com/blog/gem_nominees/liz-rippe-nominated-on-01-31-2022-by-lisa-korte/ 507379 0 0 0 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-01-31-2022-by-lisa-korte/ Mon, 31 Jan 2022 23:30:49 +0000 https://wearewoodruff.com/blog/gem_nominees/jake-gibbs-nominated-on-01-31-2022-by-lisa-korte/ 507382 0 0 0 https://wearewoodruff.com/blog/gem_nominees/wilson-weaver-nominated-on-01-31-2022-by-lisa-korte/ Mon, 31 Jan 2022 23:32:29 +0000 https://wearewoodruff.com/blog/gem_nominees/wilson-weaver-nominated-on-01-31-2022-by-lisa-korte/ 507385 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-02-01-2022-by-kelsey-maggio/ Tue, 01 Feb 2022 18:52:59 +0000 https://wearewoodruff.com/blog/gem_nominees/lauran-janssen-nominated-on-02-01-2022-by-kelsey-maggio/ 507389 0 0 0 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-02-01-2022-by-kelsey-maggio/ Tue, 01 Feb 2022 18:55:39 +0000 https://wearewoodruff.com/blog/gem_nominees/andy-grollmes-nominated-on-02-01-2022-by-kelsey-maggio/ 507392 0 0 0 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-02-03-2022-by-ashley-craft/ Thu, 03 Feb 2022 14:15:53 +0000 https://wearewoodruff.com/blog/gem_nominees/cindy-cunningham-nominated-on-02-03-2022-by-ashley-craft/ 507399 0 0 0 https://wearewoodruff.com/blog/gem_nominees/adam-mallette-nominated-on-02-03-2022-by-brittany-vanmaele/ Thu, 03 Feb 2022 18:39:02 +0000 https://wearewoodruff.com/blog/gem_nominees/adam-mallette-nominated-on-02-03-2022-by-brittany-vanmaele/ 1007403 0 0 0 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-02-03-2022-by-taryn-reed/ Thu, 03 Feb 2022 20:50:12 +0000 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-02-03-2022-by-taryn-reed/ 1007406 0 0 0 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-02-04-2022-by-sophia-siciunas/ Fri, 04 Feb 2022 16:17:44 +0000 https://wearewoodruff.com/blog/gem_nominees/lori-hollis-nominated-on-02-04-2022-by-sophia-siciunas/ 1007409 0 0 0 https://wearewoodruff.com/blog/gem_nominees/betty-wiecken-nominated-on-02-07-2022-by-leanne-campbell/ Mon, 07 Feb 2022 22:39:55 +0000 https://wearewoodruff.com/blog/gem_nominees/betty-wiecken-nominated-on-02-07-2022-by-leanne-campbell/ 1007413 0 0 0 https://wearewoodruff.com/blog/gem_nominees/adam-mallette-nominated-on-02-09-2022-by-hannah-thomas/ Wed, 09 Feb 2022 22:41:03 +0000 https://wearewoodruff.com/blog/gem_nominees/adam-mallette-nominated-on-02-09-2022-by-hannah-thomas/ 1007420 0 0 0 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-02-09-2022-by-hannah-thomas/ Wed, 09 Feb 2022 22:43:16 +0000 https://wearewoodruff.com/blog/gem_nominees/gabby-jackson-nominated-on-02-09-2022-by-hannah-thomas/ 1007423 0 0 0 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-02-09-2022-by-hannah-thomas/ Wed, 09 Feb 2022 22:46:32 +0000 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-02-09-2022-by-hannah-thomas/ 1007426 0 0 0 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-02-09-2022-by-hannah-thomas/ Wed, 09 Feb 2022 22:48:25 +0000 https://wearewoodruff.com/blog/gem_nominees/casey-holden-nominated-on-02-09-2022-by-hannah-thomas/ 1007429 0 0 0 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-02-11-2022-by-lauran-janssen/ Fri, 11 Feb 2022 14:53:30 +0000 https://wearewoodruff.com/blog/gem_nominees/dan-hood-nominated-on-02-11-2022-by-lauran-janssen/ 1007432 0 0 0 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-02-11-2022-by-madelyn-mallett/ Fri, 11 Feb 2022 21:42:54 +0000 https://wearewoodruff.com/blog/gem_nominees/bob-rench-nominated-on-02-11-2022-by-madelyn-mallett/ 1007435 0 0 0 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-02-15-2022-by-shaun-hawk/ Tue, 15 Feb 2022 17:31:00 +0000 https://wearewoodruff.com/blog/gem_nominees/justin-white-nominated-on-02-15-2022-by-shaun-hawk/ 1007443 0 0 0 https://wearewoodruff.com/blog/gem_nominees/reid-stella-nominated-on-02-15-2022-by-shaun-hawk/ Tue, 15 Feb 2022 17:34:31 +0000 https://wearewoodruff.com/blog/gem_nominees/reid-stella-nominated-on-02-15-2022-by-shaun-hawk/ 1007446 0 0 0 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-02-15-2022-by-levi-dalton/ Tue, 15 Feb 2022 20:16:05 +0000 https://wearewoodruff.com/blog/gem_nominees/alex-brown-nominated-on-02-15-2022-by-levi-dalton/ 1007449 0 0 0 https://wearewoodruff.com/blog/gem_nominees/erin-minne-nominated-on-02-16-2022-by-payton-ehrhardt/ Wed, 16 Feb 2022 18:20:31 +0000 https://wearewoodruff.com/blog/gem_nominees/erin-minne-nominated-on-02-16-2022-by-payton-ehrhardt/ 1007452 0 0 0 https://wearewoodruff.com/?page_id=87 Thu, 30 Jun 2016 17:47:11 +0000 http://ws.woodruff.online/?page_id=87

The Challenge

Availa-Plus Product Launch

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Print

Print Collateral

Print

Digital

Like what you see?

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Lets talk

]]> 87 0 0 0 https://wearewoodruff.com/?page_id=91 Thu, 30 Jun 2016 17:48:51 +0000 http://ws.woodruff.online/?page_id=91

The Challenge

Zinpro Corporate Campaign

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TV Spot

Print

Like what you see?

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]]> 91 0 0 0 https://wearewoodruff.com/?page_id=95 Thu, 30 Jun 2016 17:49:49 +0000 http://ws.woodruff.online/?page_id=95

Our obstacle

Equine Nutrition Program

To reinforce their position as a leader in animal nutrition, and specifically, in equine nutrition, we developed a comprehensive Equine Nutrition app for horse owners, veterinarians and nutritionists. We also produced companion direct and printed materials to supplement the communications.

APP

Digital

Digital

<--first 'digital'-->

Like what you see?

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]]> 95 0 0 0 https://wearewoodruff.com/?page_id=99 Thu, 30 Jun 2016 17:51:21 +0000 http://ws.woodruff.online/?page_id=99

The Challenge

Zinpro Corporate Campaign

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Video

Product Bags

Product Jars

Product Packaging

Like what you see?

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]]> 99 0 0 0 https://wearewoodruff.com/?page_id=103 Thu, 30 Jun 2016 17:52:23 +0000 http://ws.woodruff.online/?page_id=103

The Challenge

Step-Up Management Program

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APP

Print

Like what you see?

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]]> 103 0 0 0 https://wearewoodruff.com/?page_id=113 Fri, 24 Jun 2016 18:54:07 +0000 http://ws.woodruff.online/?page_id=113

Our Expertise

HEALTHCARE

Dramatic shifts in the healthcare industry in recent years have given patients more decision-making power than ever before. With personal preference as the dominating factor in healthcare decisions, providers find themselves facing ever more aggressive competition for public attention and opinion. For more than 20 years, we’ve been helping our healthcare clients promote and improve patient, referring physician and staff expectations and experiences. We’ve become experts at navigating the often complicated landscape that comes with large, multifaceted organizations. With great opportunities come great challenges. And the chance to do some great work.

Want to hear more about our healthcare expertise? Download our Healthcare Capabilities

Case Studies

Healthcare

The healthcare industry looks at clinical outcomes as a way to measure hospital performance. We also subscribe to outcomes as a way to measure the effectiveness of our marketing efforts. We’ve seen more than our share of positive outcomes for the hospitals we’ve served over the last 20 years, but we’ll share our most recent successes here.

Aamvac

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Soil Health

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Aamvac

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Soil Health

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Other Clients

Arysta

Animal Health

Agriculture

Financial

Sports

Latest News

Like what you see?

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Lets talk

]]> 113 10 0 0 https://wearewoodruff.com/?page_id=246 Sat, 18 Jun 2016 21:58:38 +0000 http://ws.woodruff.online/?page_id=246

Zinpro is the pioneer and proven leader of organic trace mineral nutrition. Committed to improving the lives of animals, this family-owned company devotes itself to ongoing research and development of quality organic trace mineral products to enhance animal wellness and performance.

Campaigns

Corporate Campaign

Campaign

Product Packaging

Campaign

Equine Nutrition

Campaign

Availa-Plus Product Launch

Campaign

Step-Up Management Program

Campaign

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Zinpro Corporate Campaign

To reinforce its position as a pioneer and leader in trace mineral nutrition, we developed a corporate brand message and look that could extend across all species, with an emphasis on beef cattle, dairy cattle and equine. Long and short-form videos were produced, along with print ads and tradeshow materials that all carried this leadership message.

TV Spot

Print Ads

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Performance Minerals Product Packaging

We completely redesigned the Zinpro packaging to reflect their position as a leader in trace mineral nutrition, and as a more modern, science-based company. The product lines were also color coded to make identification easier in the warehouse.

Video

Product Bags

Product Jars

Product Packaging

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Equine Nutrition Program

To reinforce their position as a leader in animal nutrition, and specifically, in equine nutrition, we developed a comprehensive Equine Nutrition app for horse owners, veterinarians and nutritionists. We also produced companion direct mail and printed materials to supplement the communications.

Apps

Digital

Print

]]> 340 0 0 0 https://wearewoodruff.com/?page_id=356 Sat, 16 Jul 2016 22:13:40 +0000 http://ws.woodruff.online/?page_id=356

Availa-Plus Product Launch

To help introduce and position their Availa-Plus trace minerals product as the nutritional solution to digital dermatitis – the leading cause of lameness in dairy cattle – we produced a multi-channel campaign targeting producers, veterinarians and distributors. The campaign carried a heavy educational component and utilized instructional video, direct mail and email blasts to reach our various targets.

Print

Print Collateral

Print

Digital

]]> 356 246 0 0 https://wearewoodruff.com/?page_id=376 Fri, 15 Jul 2016 22:59:15 +0000 http://ws.woodruff.online/?page_id=376

Step-Up Management Program for Beef Cattle

Step-Up^® is a comprehensive cattle lameness identification and prevention program designed by Zinpro in conjunction with the Beef Cattle Institute. We were there every step of the way from conception to launch with printed materials, instructional videos and a mobile app to help cattle producers identify and treat lameness in the feedlot.

App

Print

]]> 376 0 0 0 https://wearewoodruff.com/?page_id=418 Wed, 13 Jul 2016 17:00:17 +0000 http://ws.woodruff.online/?page_id=418 ]]> 418 18 0 0 https://wearewoodruff.com/?page_id=431 Wed, 20 Jul 2016 17:15:06 +0000 http://ws.woodruff.online/?page_id=431

Fun-de-lentil

Canadian Lentils teamed up with Woodruff to create an awareness campaign to boost the popularity of lentils and show how fun, versatile and delicious lentil dishes can be. A social, on-line and on-premise campaign was developed and a new appreciation for lentils spread quickly across Canada.

Video

Poster

In-Store

<!-third 'in-store'-->

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Versatile

We know from experience that if we can get growers to test drive a Versatile tractor or combine, we dramatically increase the likelihood of purchase. For our most recent Versatile event, we literally rolled out the red carpet (and then parked huge tractors on it) for a dealer meeting in Palm Springs, CA. We handled every aspect of the event, from creating the theme to booking the venues, designing and producing the signage, gifts, collateral and the live reveal of the new DeltaTrack tractor. And of course, our staff was onsite throughout the entire event to make sure everything ran as smoothly as a Versatile tractor.

Posters

Pop

Outdoor

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Beefbooster

You might find it ironic that a communications company would help a beef company with branding, but that’s exactly what Woodruff did for Beefbooster, a Canadian company that uses genetic research to produce superior quality beef herds. First, we overhauled their look and brand to align with their position as progressive innovators within the category. Then we helped position them as thought leaders and evangelists for the concept of sustainable beef. We are currently implementing an activated marketing campaign to drive lead generation online.

Print

Poster

Web

Digital

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Western Financial Group

Western Financial Group is an insurance company serving more than 800,000 customers across Western Canada. When they undertook an aggressive strategy of acquisition, purchasing over 60 new offices throughout the West, Woodruff helped turn the mom and pop, single office insurance brokers into a full broker network. We helped maintain the close personal feel of the new offices to satisfy existing customers, but also worked to rebrand and bring them all under the Western Financial Group umbrella.

TV

]]> 672 670 0 0 https://wearewoodruff.com/ Mon, 13 Jun 2016 16:13:05 +0000 http://ws.woodruff.online/?page_id=5 5 0 0 0 Adopt a Pet]]> https://wearewoodruff.com/what-we-do/ Mon, 13 Jun 2016 16:13:42 +0000 http://ws.woodruff.online/?page_id=8

Our point of view

AT OUR CORE, WE SOLVE PROBLEMS AND GROW BUSINESS. HOW WE DO IT IS WHAT SETS US APART.

What do we do? A quick glance at our core capabilities and you’ll see there’s not much we don’t do. But it’s how we do it that sets us apart. We bring creative and critical thinking into every discipline within the organization. And we reject the traditional boundaries that often exist between departments that can stifle cross-pollination. The result is a more integrated, 360-degree approach, and ideas that drive extraordinary outcomes for our clients.

Services

Brand strategy

A brand is more than a logo or a tag line. It’s a promise to current and future customers. It represents who you are, who you want to be and how people perceive you – and it should drive everything you do. So we help our clients identify their brand through our unique brand discovery process. Then we create a strategy that answers to your brand and helps you achieve your goals.

CONSUMER INSIGHT & MARKET RESEARCH

We believe our best work starts with finding emotional and rational connections with our targets. Mining the data for those key strategic insights that help us understand your customers and prospects and create relevant solutions that strengthen your brand. So we employ the marketing research tools that can uncover these discoveries and give our clients a competitive edge in the marketplace.

DIGITAL

We offer the full range of digital capabilities to help our clients succeed in the digital age, including website design and development, search-engine optimization, web hosting and maintenance, app development, email marketing and web analytics. But we believe our most important capability is digital strategy. A well-designed, integrated strategy can create a true competitive advantage and build stronger, more relevant brands.

SOCIAL MEDIA & INFLUENCE

When 74 percent of consumers rely on social media to guide their purchase decisions and 60 percent interact with their favorite brands on social media, having a strong social media partner goes without saying. We believe a successful social media strategy merges existing, relevant content with curated media to create an interactive customer experience and a strong community of fans and advocates for your brand.

MEDIA PLANNING & BUYING

We understand that reaching and engaging your audience today has become a bit more complicated than the days of the print and broadcast buy. It’s a dynamic world, and you need a media partner with expertise to help you navigate the evolving landscape of media options. We follow a three-part process that includes consumer research and strategic planning, efficient and targeted media buying, and measurement + analytics to provide accountability for every campaign.

PUBLIC RELATIONS

Every brand has a story to tell. Through strategy, outreach, planning and engagement, we tell that story in the ways that are most useful and relevant to your audience. From new product publicity to issue and crisis management, we maintain the integrity of our clients’ reputations as if they were our own, with messaging that is carefully crafted, targeted and impeccably timed.

CONTENT

It is no longer enough to simply utilize given media. Sometimes a brand must create its own channel through which to deliver meaningful content. From articles, blogs, and social media messaging to how-to videos, subscriptions and SEO, our content marketing and management team effectively develops, distributes and tracks ongoing content for our clients. Content that, along with consistent branding, provides real value to your audience and fosters trust and loyalty among your customers.

CREATIVE

It’s all about the idea. Then it’s about flawless execution. From a concept scratched on a napkin to a fully integrated campaign, we know how to recognize a good idea and thrive on seeing it through to completion. Whether it’s a logo and a tag line, a website overhaul, a traditional media package or something we’ve not even thought of yet, our writers, designers and artists of varying disciplines create beautiful works of art you’ll be proud to put your brand’s name on.

CRM

There is no better insight into the minds of potential customers than through the minds of the current ones. Customer relationship management (CRM) allows us to turn collected data into meaningful and useful details about customer behavior. When you understand what drives that behavior, you can control what influences it. Effective use of CRM, including database management and planning, helps increase customer interaction and retention, improve market segmentation and reduce wasted resources.

E-COMMERCE

With combined retail and business-to-business online sales expected to top $6.7 trillion by 2021, there’s no doubt consumers are moving online to shop and to purchase. Our e-commerce team offers complete, turn-key solutions for this new reality – from creating an e-commerce website that can increase your online market share, generate higher customer loyalty, and promote an overall positive customer experience – to expertise in selling across multiple platforms, including Amazon. We also help our clients with additional expertise in online reputation management. Learn more here.

BUSINESS CONSULTING

Our business consulting group brings insight-inspired solutions and fresh perspectives to help solve business problems, break through barriers and deliver profitable results. Starting with a quick-turn project brief to identify what’s needed for the project or initiative, we can achieve actionable and affordable solutions in a quicker timeframe than larger, traditional consulting groups. Project work includes business and strategic planning, scenario planning, blue ocean strategies, issues and crisis management, internal and external new product launches and meeting facilitation.

 

]]> 8 0 0 0 https://wearewoodruff.com/who-we-do-it-for/ Mon, 13 Jun 2016 16:14:24 +0000 http://ws.woodruff.online/?page_id=10 ]]> 10 0 0 0 https://wearewoodruff.com/why-we-do-it/ Mon, 13 Jun 2016 16:14:44 +0000 http://ws.woodruff.online/?page_id=14 14 0 0 0 Enriching the lives of our people, clients and community.]]>
In the past, our Just Cause Days of Service have focused on helping the women and children of Kansas City, MO, Columbia, MO, and Red Wing, MN. And recently, we realized that all of our offices and satellite locations are connected by the Mississippi River and its tributaries. So we hit the banks and went to work.]]> https://wearewoodruff.com/who-we-do-it-for/pet-care/ Mon, 27 Jun 2016 22:04:14 +0000 http://ws.woodruff.online/?page_id=21

Our Expertise

Pet Care

Got a cat? Got a dog? Got a diabetic ferret? Then chances are you’ve seen some of our work for the pet care industry. Well-versed in pharmaceuticals and fluent in consumables, we’ve handled everything from canine arthritis to cat food. We’re not veterinarians, but we have enough knowledge on most subjects to play one on TV. Just in case, though, we’ve got one on staff. Rebrands, new product development, community management and packaging so beautiful it practically makes products fly off shelves, we have more than 25 years of experience in all things pet care. And we put every bit of it to work for our clients.

Case Studies

Taste of the Wild

What happens when agency and client work together to create a new pet food concept from the ground up? Wild success.

Read More

Flex RX

How do you compete in the crowded OTC pet supplement category? Create brand awareness at the shopper level with a high-impact, in-store marketing program.

Read More

More work in this industry

Diamond Pet Foods

Client

Prolabs

Client

Abbott

Client

Zoetis

Client

Bayer

Client

]]> 21 10 0 0 PET CARE EXPERIENCE?]]> https://wearewoodruff.com/who-we-do-it-for/pet-care/bayer/ Wed, 29 Jun 2016 22:05:45 +0000 http://ws.woodruff.online/?page_id=25

Bayer Campaign

As agency of record for Bayer Animal Health Canada for over 10 years, we’ve been involved in every aspect of their marketing efforts. We’ve helped brand products, created iPad sales detailers, in-clinic collateral, developed websites and produced consumer TV campaigns in English and French for Advantage Flea Control. Our marketing efforts around the Bayer Parasite Solutions initiative even earned the highly coveted Global Bayer Marketing Award.

Video

Print

Print

In-Vet Poster

]]> 25 21 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/diamond-naturals-grain-free/ Tue, 28 Jun 2016 22:12:25 +0000 http://ws.woodruff.online/?page_id=45

Diamond Naturals Grain-Free

Woodruff helped Diamond Pet Foods continue their success in the grain-free pet food category by extending their popular Diamond Naturals line with three grain-free formulas. New packaging with dramatic pet photography and clearly color-coded formulas emphasizing each protein source drove the brand’s position. Woodruff supported the launch of the product with print collateral, point of purchase materials and a presence on the brand’s website. In addition, successful social media sample giveaway and blogger outreach programs increased awareness of the new product exponentially.

Packaging

POP

WEB

]]> 45 35 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/diamond-naturals/ Sun, 26 Jun 2016 22:13:23 +0000 http://ws.woodruff.online/?page_id=49

Diamond Naturals

When Diamond Pet Foods enhanced their Diamond Naturals product line with new ingredients like superfoods and probiotics, Woodruff helped refresh the brand’s look and feel to support the new formulations. New packaging was created with black and white photography of nature scenes taken from the pet’s point of view, and that beautiful carried through print collateral, point of purchase materials and a new website. In addition to the compelling new look for the brand, we helped them successfully reintroduce the product to distributors, retailers and pet parents through a series of retailer training materials, industry and consumer media releases and blogger outreach.

Packaging

Treats

POP

WEB

]]> 49 35 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/professional/ Wed, 29 Jun 2016 22:14:38 +0000 http://ws.woodruff.online/?page_id=53

Professional⁺

When Diamond Pet Foods considered discontinuing their Professional line of pet food, Woodruff partnered with them to identify the successful aspects of the current brand and translate that information into a new brand name, look and messaging surrounding the science of balanced nutrition. A new website, packaging, point-of-purchase and collateral materials helped launch the new brand and successfully transition customers from the old brand into the new.

Packaging

POP

WEB

]]> 53 35 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/taste-of-the-wild/ Sat, 25 Jun 2016 22:15:48 +0000 http://ws.woodruff.online/?page_id=57

TASTE OF THE WILD

Woodruff and Diamond Pet Foods joined forces to create Taste of the Wild to capitalize on the newly emerging grain-free pet food category. Woodruff commissioned artwork unique to each formula depicting animals in their ancestral habitat to create a distinct brand position. The brand has built a strong position utilizing the unique ingredients and ancestral diet concept, consistently carried forward through packaging, point-of-purchase materials, a product-focused website and social outreach. In less than 10 years, Taste of the Wild has become a top-selling pet food brand online and in retail stores.

Packaging

POP

WEB

]]> 57 35 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/zoetis/ Wed, 29 Jun 2016 22:18:54 +0000 http://ws.woodruff.online/?page_id=69

AlphaTRAK

To help grow the demand for AlphaTRAK, a blood glucose monitor for diabetic pets, Woodruff developed and implemented an integrated marketing communications campaign that educated veterinarians and pet owners on the benefits of new diabetes management protocols that include at-home blood glucose monitoring. The campaign helped expand the use of AlphaTRAK and positioned it as the standard of care for pets with diabetes.

Video

Print

In-Clinic Support

Content Marketing and Public Relations

Digital Banners

]]> 69 21 0 0 https://wearewoodruff.com/who-we-do-it-for/animal-health/boehringer-ingelheim/ Tue, 21 Jun 2016 17:41:52 +0000 http://ws.woodruff.online/?page_id=75

To help Boehringer Ingelheim grow market share for their combination swine vaccine CircoFLEX/MycoFLEX, Woodruff developed an integrated brand campaign that helped create greater confidence in the product among veterinarians and pork producers.

Campaigns

FLEX / 3FLEX

Campaign

Swine

Campaign

]]> 75 73 0 0 https://wearewoodruff.com/who-we-do-it-for/animal-health/boehringer-ingelheim/flex-3flex/ Mon, 20 Jun 2016 17:44:47 +0000 http://ws.woodruff.online/?page_id=77

FLEX/3FLEX

How do you overcome the skepticism of a new, single-shot vaccination protocol for swine? Start by instilling a healthy dose of confidence among the target audience.

PRINT

Direct Mail

Outdoor

Web

]]> 77 75 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/ Mon, 27 Jun 2016 18:53:31 +0000 http://ws.woodruff.online/?page_id=111

Our Expertise

Financial Services

More than 20 years of strategic marketing and creative boundary pushing in a field driven by numbers and figures have, we hope, earned us a little karma in the credit department. Rather than mere interactions with our clients’ brands, we like to create consumer experiences. From hometown banks to nationwide holding companies, the scalability of our resources gives us the ability to create unique, attractive and believable personalities for institutions of all shapes and sizes. So whether our clients are rolling out a new service line or staging a multi-state charter reorganization, we’re equipped and excited to see what’s next.

Case Studies

Name Change Campaign

When a bank changes its name, customers grow wary. Our campaign helped reassure those customers and bring them into the fold.

Read More

Gift Giving Guide

When one of the nation’s premier trial law firms asked if we could help redefine their brand, we gladly took the case.

Read More

"We're for Missouri"

Missouri Farm Bureau Insurance isn’t just for farmers. It’s for all Missourians. This campaign helped clear up that misconception in a very emotional and engaging way.

Read More

Dreams Into Realities

Is it possible to create excitement and interest around a financial institution’s name change? Watch this video case study to see how we did it.

Read More

More work in this industry

Central Bancompany

Client

Missouri Farm Bureau Insurance

Client

]]> 111 10 0 0 FINANCIAL EXPERIENCE?]]> https://wearewoodruff.com/who-we-do-it-for/sports-marketing/ Sun, 26 Jun 2016 18:55:30 +0000 http://ws.woodruff.online/?page_id=116

Our Expertise

Sports Marketing

Whether it’s selling merch, building pride or putting butts in seats, when it comes to sports marketing, our goal is to create messaging that moves people – emotionally and literally. We understand the impact sports and leisure events have on communities; we’ve been promoting and branding a D1 athletic department, a variety of sports, countless events and the occasional NCAA playoff berth for 14 years. From creating a unique voice for 17 different sports to leveraging a conference move to build fan loyalty, it takes discipline to maintain consistency in an extremely diverse industry. But then, it wouldn’t be sports without a bit of a challenge.

Case Studies

"Mizzou Made"

When challenged with increasing overall interest in the Mizzou brand, we developed a winning game plan.

Read More

SEC Campaign

We helped introduce the Mizzou brand to a new SEC audience, while creating excitement among our loyal fan base.

Read More

More work in this industry

University Of Missouri Athletics

Client

]]> 116 10 0 0 https://wearewoodruff.com/?page_id=4134 https://wearewoodruff.com/?page_id=4134 4134 0 0 0 https://wearewoodruff.com/?page_id=4237 Thu, 02 Aug 2018 16:44:46 +0000 https://wearewoodruff.com/?page_id=4237 4237 0 0 0 https://wearewoodruff.com/?page_id=4384 https://wearewoodruff.com/?page_id=4384 4384 0 0 0 https://wearewoodruff.com/?page_id=4780 Tue, 27 Nov 2018 21:05:37 +0000 https://wearewoodruff.com/?page_id=4780 kansas city website design Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eu metus at neque bibendum eleifend sed et nisl. Proin faucibus vestibulum leo, vitae gravida urna. Ut nec vehicula lectus. Fusce ac mattis nisi, in vestibulum libero. Sed eleifend, tortor eu fringilla eleifend, quam diam egestas turpis, et ullamcorper ex ante et ligula. Quisque nec tincidunt tortor, id lacinia libero. Donec justo lorem, placerat et iaculis in, viverra in nisl. Ut felis augue, interdum vitae augue et, blandit suscipit tellus. Quisque quis dictum mauris, et aliquam erat. Phasellus vitae posuere lorem. Suspendisse nisl tortor, ultricies non blandit sed, sollicitudin in libero. Donec diam ligula, aliquam a leo id, vehicula consectetur ipsum. Proin commodo augue sapien, vitae congue lacus pulvinar a.

Aenean quis erat ullamcorper

auctor sapien a, ultricies magna. Quisque rhoncus lectus vitae tortor fringilla ultrices. Nulla ut posuere velit. Suspendisse consequat dolor id felis accumsan, sed tempor neque egestas. Aenean sed augue sed neque tempor vulputate eu a nibh. Curabitur feugiat ac purus condimentum egestas. Etiam ultrices, eros sed fringilla molestie, quam nisl sodales metus, non ultrices est risus eu mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Integer non ligula ante.

Pellentesque eget nisi suscipit, tincidunt orci ac, bibendum nisl. Sed dapibus lacinia varius. Aliquam eu sagittis leo. Pellentesque et tincidunt turpis. Cras libero velit, tempus id volutpat a, fermentum et nibh. Vestibulum rhoncus ultrices mi id vulputate. Proin molestie accumsan ante at porttitor. Morbi placerat enim id augue consectetur pretium. Aliquam egestas, nisi vitae congue venenatis, orci turpis ornare libero, sit amet blandit erat elit eu augue. In pharetra sapien eget ornare mollis.

Fusce fringilla aliquet purus, nec viverra nunc ultricies in.

Fusce scelerisque turpis ut leo venenatis laoreet. Sed vulputate pharetra mi, sit amet sagittis turpis malesuada vitae. Nulla cursus ante at arcu convallis, vitae vestibulum mauris venenatis. Sed lobortis massa ac eros convallis, vitae efficitur metus maximus. Duis blandit, libero in consequat cursus, enim purus ullamcorper orci, et vehicula sem nisi at erat. Sed ut accumsan sapien. Nullam placerat ex nec nibh tristique laoreet. Sed eu nunc eu dui laoreet lobortis quis vel nulla. Duis et diam in felis gravida congue.

In tristique pharetra scelerisque.

In sollicitudin arcu volutpat purus venenatis, sit amet suscipit neque semper. Sed ullamcorper urna arcu, sed viverra massa elementum sit amet. Aliquam a elementum magna. Nam in mauris in arcu laoreet vulputate sit amet a lectus. Phasellus sollicitudin nulla ligula, et pellentesque dolor vulputate ornare. Cras eu arcu sit amet tellus elementum gravida.

Aenean

Nec

Porttitor ante

Sed condimentum

Leo vitae nibh

Semper

In facilisis dolor imperdiet

Etiam fermentum, nisl vitae

Sodales

Pulvinar

Mi metus elementum justo, ut porttitor dui quam id tortor. Aliquam ut enim vitae justo ornare consectetur sed vel nisl. Aenean tristique ultricies bibendum. Pellentesque interdum finibus arcu at pretium. Vestibulum in turpis magna. Sed molestie odio sed efficitur vulputate. Donec aliquam mi gravida, gravida massa ac, malesuada leo. Mauris posuere risus nibh, a hendrerit arcu bibendum nec. Nunc eu quam pellentesque, rutrum metus sit amet, congue purus. Sed euismod odio eget blandit dapibus.

Nullam dignissim faucibus nisi

eu consectetur est rutrum vitae. Aliquam sit amet ante vel tellus varius placerat ut sit amet nibh. Fusce faucibus sapien ut efficitur rutrum. Sed neque tellus, volutpat sed aliquam sollicitudin, tempus vel nisi. Sed ligula libero, auctor vitae nisi nec, pretium venenatis dolor. Sed id nisi ac urna semper feugiat. Integer sapien sem, ultricies eu luctus ut, iaculis non arcu. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Etiam sed massa ligula. Duis molestie nulla augue, id pellentesque elit ullamcorper ac. Sed sed semper tellus. Aenean suscipit malesuada sapien, sed efficitur sapien elementum id. Phasellus volutpat, ex sit amet malesuada gravida, lacus tellus semper diam, quis pulvinar ex turpis eget purus. Proin elit nisl, pellentesque nec dictum non, lacinia sed mi. Nulla facilisis erat ornare magna luctus porta. Donec porttitor, justo egestas dictum dictum, lorem odio porta eros, et malesuada nisl mauris eu diam.Sed eget diam at libero lobortis tempor. Nunc tincidunt imperdiet nisl, nec aliquam sem facilisis nec. Nunc dapibus consequat sagittis. Mauris lacinia ac nulla eget tempor. Curabitur a libero odio. Nullam et dignissim leo, quis hendrerit mi. Sed facilisis neque at mattis ultrices.

Maecenas sit amet

risus non tortor consectetur faucibus. Sed vulputate efficitur leo non pellentesque. Vestibulum scelerisque dui dolor, sed ultrices massa cursus in. Mauris euismod pellentesque enim vitae vehicula. Suspendisse tincidunt elementum lorem, et ullamcorper nunc rutrum ut. Phasellus condimentum augue sollicitudin, vehicula est eu, luctus leo. Aliquam ac vehicula justo. Maecenas turpis risus, egestas aliquet justo ac, tristique facilisis quam. Pellentesque ultricies ultricies auctor. Phasellus tristique arcu nec ex sagittis tempor. Cras id ultrices odio. Sed volutpat, nulla at eleifend consequat, augue purus aliquam enim, non venenatis libero velit vel felis. Curabitur eget tellus nisi. Suspendisse ut turpis at nisl porttitor egestas. Mauris cursus odio lorem, ut venenatis tellus dictum quis.

Maecenas bibendum sem justo.

Aenean sit amet nunc in lacus rhoncus finibus ut in purus. Suspendisse quis sollicitudin libero. Sed condimentum feugiat ultricies. Etiam eleifend orci ac ultrices bibendum. Quisque consectetur massa lorem, sit amet hendrerit diam scelerisque non. Cras molestie, elit non fringilla lacinia, erat lorem dictum purus, in ultricies arcu mauris vel augue. Maecenas magna ligula, fermentum vitae semper efficitur, hendrerit sed magna. Ut felis eros, placerat sed arcu id, finibus egestas libero. Vivamus justo velit, iaculis ac lectus eget, luctus mattis sem. Aliquam et mollis justo. Phasellus malesuada mollis sollicitudin. Phasellus laoreet sodales facilisis. Pellentesque bibendum euismod orci ac vehicula. Etiam lobortis pulvinar dui, vel feugiat ex. Nam eget ipsum vel lectus venenatis commodo consequat sit amet purus. Proin efficitur blandit diam in volutpat. Mauris rutrum, tortor vel placerat sodales, nibh urna dignissim ex, a vestibulum elit sem nec ipsum. Nulla orci augue, cursus eu eros consequat, molestie dignissim neque. Vestibulum facilisis lobortis suscipit. Pellentesque sed odio libero. Duis sagittis, felis in dapibus suscipit, massa justo blandit erat, at porta nulla lorem ut orci. Pellentesque nec tortor sapien. Curabitur imperdiet felis eget urna porta dignissim. Vivamus orci erat, ornare quis nisl eu, tristique semper lectus.

Nulla facilisi. Vestibulum rutrum ante risus, at semper ex eleifend eget.

Mauris facilisis condimentum ante. Fusce sit amet ornare orci. Sed vitae metus rhoncus, accumsan neque eget, faucibus ex. Proin at massa fringilla, tempor lorem id, vehicula leo. Fusce malesuada posuere blandit. Praesent ut lectus ipsum. Suspendisse hendrerit ornare diam, in pulvinar arcu sodales ut. Morbi ut feugiat odio. Phasellus libero lacus, venenatis at bibendum sed, lobortis sit amet justo. Donec at porta tellus, nec consectetur felis. Ut et elementum lectus.

Aenean nunc augue, pellentesque maximus venenatis quis, aliquam non lorem. Aenean in purus ligula. Vivamus ut eros ultricies, hendrerit lectus non, aliquam ipsum. Praesent lacinia odio imperdiet, bibendum mi eu, pulvinar ipsum. Sed id urna tempor, mattis lorem a, porta mauris. Quisque blandit tellus lacus. Nulla ut euismod nisl. Morbi pulvinar sed velit a accumsan. Proin gravida, sem sit amet fermentum lacinia, sem metus feugiat ligula, vitae sagittis neque augue egestas ipsum. Curabitur enim enim, tempor non blandit id, condimentum et felis. Maecenas lobortis dictum felis ac vestibulum. Vivamus quis rutrum odio, id sagittis magna. Sed fringilla ligula non elit venenatis fermentum.

In maximus lorem ut ipsum gravida, a volutpat nisl tristique.

Nulla magna tortor, dictum eget libero nec, facilisis facilisis diam. Nullam ultricies, purus id tempus vulputate, lectus augue vestibulum mi, eget eleifend purus erat vel magna. Nam a nunc diam. Interdum et malesuada fames ac ante ipsum primis in faucibus. Ut ut turpis eros. Phasellus vulputate bibendum leo, vel ornare nisi eleifend et. Aliquam at placerat ante, non dapibus ex. Aliquam id interdum ligula. Duis ultricies scelerisque nulla in fermentum. Vivamus maximus mi est, eget congue massa rutrum non. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris tristique justo in leo tincidunt elementum. Integer rutrum ante nisi, in elementum justo pharetra sed. Donec sed ligula vitae tellus euismod ultrices. Aliquam eleifend aliquet ligula vulputate mollis. Phasellus lacinia vulputate ipsum eget pulvinar. Aenean sit amet gravida purus, id volutpat lorem. Proin posuere varius magna, eget convallis odio tristique at. Aenean nec ultricies lacus. Curabitur sit amet mauris nisi. Curabitur at ex vitae magna mollis ultrices.

Quisque lectus nulla, faucibus ut mauris nec, commodo bibendum neque.

Aliquam faucibus rutrum lacus vitae posuere. Donec sit amet odio metus. Donec nec mollis lacus, nec efficitur purus. Ut cursus, dui tristique posuere scelerisque, lectus nunc commodo lacus, nec luctus quam lorem sit amet massa. Nullam finibus nisi at nunc viverra, et sagittis ante maximus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nam pulvinar leo id dui hendrerit consectetur. Etiam dapibus quam in magna imperdiet imperdiet. Pellentesque varius quam venenatis ante volutpat, ac volutpat arcu semper. Aenean pharetra sem at sem ornare venenatis. Nullam pharetra sem nec scelerisque finibus. Morbi dignissim enim non lobortis aliquam. Sed vulputate iaculis justo ut molestie. Donec vitae lobortis nisi. Vestibulum vel congue nulla, a pharetra massa. Ut tincidunt velit leo, eu maximus mi venenatis ultricies. Nulla cursus lobortis facilisis. Curabitur vehicula leo eu arcu luctus rhoncus. Fusce volutpat neque non tortor porta maximus. Vivamus eu turpis tristique, tristique magna eget, dignissim libero. Donec vulputate, ligula vel semper venenatis, justo ex eleifend massa, nec viverra enim eros vitae erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed fringilla consectetur ipsum eget volutpat. Nunc pulvinar, mauris sed fringilla congue, dolor mauris pretium enim, sed iaculis purus urna vitae augue. Maecenas tempor pretium purus, in luctus felis finibus in. Phasellus lacinia iaculis volutpat. Nulla vitae massa dignissim, euismod magna non, porta quam.

Cras nunc nulla

tincidunt eget arcu quis, molestie pharetra nisl. Aenean tempus augue mauris, sit amet malesuada neque maximus at. Aliquam consectetur mauris non metus rhoncus commodo. Nam mi quam, consectetur vehicula. [gravityform id="2" title="true" description="true"]]]> 4780 0 0 0 https://wearewoodruff.com/?page_id=2007694 Mon, 23 Apr 2018 22:48:23 +0000 https://wearewoodruff.com/?page_id=2007694

Social media can be an excellent way to engage your audience and build brand trust. Pet brands in particular have a higher than normal engagement level, as pet parents love to share their experiences — good or bad — with pet products and services. Therein lies the danger. Negative posts can quickly escalate and turn into a full-blown media crisis. At Woodruff, we know how to navigate these treacherous waters and we can help steer you away from a potential brand catastrophe. We’ve developed some tips and tools that can help you avoid or survive a social media crisis, and we’d be happy to share them with you.

DOWNLOADS

These tips and tools can help you accurately assess the crisis situation, assemble and manage a response team, and then monitor and manage the situation to a successful resolution.

• • Situation Brief
• • Process
• • Toolkit

]]> 2007694 0 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/ Wed, 29 Jun 2016 22:03:43 +0000 http://ws.woodruff.online/?page_id=18

Our Expertise

When your offices are located in the North American heartland, it stands to reason that you would know more than a little something about agriculture. We do. From seed companies to equipment manufacturers, we’ve been working in agri-marketing for more than 25 years. We get it. We know how to talk to growers, retailers, distributors, crop consultants and PCAs. We understand the trends, the technology and the challenges facing agriculture in the future. But most importantly, we know how to help our ag clients grow their businesses today.

Case Studies

CWT Magazine

How do you elevate your position in eyes of potato growers? Write and publish a beautiful never-before-seen magazine that speaks directly to their industry.

Read More

Smartblock

Is it possible to create brand awareness and at the same time, change a long-held, industry practice? The answer is “yes.” But first you have to get their attention.

Read More

Fortix

When you’re tasked with introducing a new product in a saturated marketplace, you have to think creatively.

Read More

Everest 2.0

How do you win back customers after a disappointing user experience? Reinvent yourself.

Read More

Inferno Duo

When the competition can outspend you 10 to 1, you can’t bore your customers into trying your product. You have to get their attention.

Read More

Xonerate

When you're tasked with introducing a new product in a saturated marketplace, you have to think creatively.

Read More

More work in this industry

Arysta LifeScience

Client

Anuvia

Client

AMVAC

Client

]]> 18 10 0 0 AGRICULTURE EXPERIENCE?]]> https://wearewoodruff.com/who-we-do-it-for/pet-care/abbott/ Wed, 29 Jun 2016 22:07:38 +0000 http://ws.woodruff.online/?page_id=31

Orocam New Product Launch

To help launch a new canine pain product in the US and UK, Woodruff developed an integrated campaign with a strong educational component for veterinarians focused on compliance problems and factors that could influence treatment success.

Video

Print

Large Format

Web

Detailer

Digital Ads

]]> 31 21 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/ Mon, 27 Jun 2016 22:09:50 +0000 http://ws.woodruff.online/?page_id=35

Diamond Pet Foods has become one of the leading pet food manufacturers in the world, with their long-standing commitment to developing new and innovative products and processes to ensure pets receive the best nutrition possible. Offering a complete range of proprietary and private label products, this family-owned company is trusted by professional breeders, trainers, veterinarians and pet owners in all 50 states and more than 100 countries.

Campaigns

Diamond Care

Campaign

Diamond Corporate

Campaign

Taste of the Wild

Campaign

Diamond Naturals

Campaign

Diamond Naturals Grain-Free

Campaign

Professional+

Campaign

]]> 35 21 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/diamond-care/ Wed, 29 Jun 2016 22:10:37 +0000 http://ws.woodruff.online/?page_id=37

diamond care

Diamond Pet Foods identified a need for specialized and prescription diets that were high in quality and palatability, without the high price. To bring this product to market, Woodruff developed an integrated, multi-audience launch plan focused on two distribution channels; veterinary clinic distribution and pet specialty and feed and farm stores. The launch integrated marketing and communications efforts across several media platforms. Digital, social and traditional media combined with influencer outreach educated audiences about the new product. Packaging, print collateral and point of purchase materials made a strong statement in-store. Retailer, distributor, veterinarian and customer service training webinars helped support key stakeholders in helping consumers learn about and adopt the new product.

]]> 37 35 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/diamond-pet-foods/diamond-corporate/ Mon, 27 Jun 2016 22:11:31 +0000 http://ws.woodruff.online/?page_id=41

Diamond Corporate

Woodruff launched a website that was the first in a series of corporate communications efforts for Diamond Pet Foods. The website presented information about Diamond’s company history, brands, food safety protocols and careers that had never been housed in the same location before. Woodruff was able to connect Diamond’s individual brands to the larger corporate brand message to strengthen the company’s brand position among industry peers, customers and pet parents.

Video

PRINT

WEB

]]> 41 35 0 0 https://wearewoodruff.com/who-we-do-it-for/pet-care/prolabs/ Wed, 29 Jun 2016 22:17:43 +0000 http://ws.woodruff.online/?page_id=63

CANINE HEALTH PRODUCTS

To help ProLabs Animal Health launch a new canine joint care product in the overcrowded OTC pet supplement market, Woodruff created a multifaceted in-store marketing program designed to create brand awareness and stimulate purchasing at the shopper level. We also developed a new trade advertising campaign, trade show booth and ProLabs website.

Packaging

Print

POP

Web

]]> 63 21 0 0 https://wearewoodruff.com/who-we-do-it-for/animal-health/ Tue, 28 Jun 2016 17:41:39 +0000 http://ws.woodruff.online/?page_id=73

Our Expertise

Animal Health

From swine vaccines to cattle lameness protocols, our 25+ years in the animal health category goes deep. Besides firsthand experience with cattle, horses, pigs and poultry, our team has helped launch new products and extend the life cycle of maturing products. We know how to connect with producers, veterinarians, nutritionists and hobbyists. And we know how to navigate the often tricky waters of regulatory. So unless you bring us a completely new disease or drug to cure it, our learning curve in the animal health arena is very, very short.

Case Studies

Alphatrak

When you can increase awareness of pet diabetes on a nationwide level, sales of blood glucose monitoring devices are sure to rise, too.

Read More

Flex Vaccines

How do you overcome the skepticism of a new, single-shot vaccination protocol for swine? Start by instilling a healthy dose of confidence among the target audience.

Read More

Orocam

We introduced veterinarians to a completely new concept in pain medication delivery and helped make it an easier pill to swallow.

Read More

More work in this industry

Boehringer Ingelheim

Client

]]> 73 10 0 0 ANIMAL HEALTH EXPERIENCE?]]> https://wearewoodruff.com/who-we-do-it-for/animal-health/boehringer-ingelheim/swine/ Thu, 30 Jun 2016 17:45:53 +0000 http://ws.woodruff.online/?page_id=81

Swine

Is it possible that an agency with animal health experience could increase sales by 7 percent after just one year on the job? Watch this video case study to find out.

VIDEO

PRINT

Direct Mail

Collateral

]]> 81 75 0 0 https://wearewoodruff.com/subscribe/ Thu, 07 Jul 2016 14:28:37 +0000 http://ws.woodruff.online/?page_id=119 Subscribe

Things are constantly changing. So we’re constantly writing, researching, creating and compiling meaningful content to share with our clients and colleagues. We’ll keep you in the loop as new content becomes available.

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Contact Us

Thank you for your interest in Woodruff. Questions? Comments? We’d like to hear them. Please fill out the contact form below, and we’ll get back to you as soon as we can. We look forward to hearing from you.

[gravityform id="2" title="false" description="false" ajax="true"] ]]> 122 0 0 0 https://wearewoodruff.com/apply/ Thu, 07 Jul 2016 15:37:44 +0000 http://ws.woodruff.online/?page_id=124 Please enter your information below and upload your resume and any supporting documents
(i.e., portfolio or work examples) if applicable.

[gravityform id="3" title="false" description="false" ajax="true"] ]]> 124 0 0 0 https://wearewoodruff.com/what-we-know/ Fri, 08 Jul 2016 21:10:01 +0000 http://ws.woodruff.online/?page_id=138 138 0 0 0 https://wearewoodruff.com/contact-us/ Thu, 14 Jul 2016 20:15:05 +0000 http://ws.woodruff.online/?page_id=173 ]]> 173 0 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/amvac/ Sat, 16 Jul 2016 15:05:39 +0000 http://ws.woodruff.online/?page_id=205

AMVAC Chemical Corporation serves a healthy, demand-driven global agricultural market by developing and manufacturing agricultural and commercial products for crop protection, nonagricultural and public health applications. From planting to harvest, AMVAC provides effective and diverse crop enhancement products.

Campaigns

CWT Magazine

Campaign

Smart Block

Campaign

]]> 205 18 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/central-bancompany/ Mon, 18 Jul 2016 21:43:46 +0000 http://ws.woodruff.online/?page_id=233

Central Bancompany is an $11.3 billion, Missouri-based bank holding company with 13 full-service community banks and more than 250 locations across Missouri, Kansas, Illinois and Oklahoma. Forbes has recognized Central Bancompany as one of “America’s Best Banks” for seven years in a row in its annual review of the nation’s 100 largest financial institutions.

Campaigns

We Do Business Better

Campaign

Cardinals Checking

Campaign

World of Possibilities

Campaign

New Name Campaign

Campaign

Roots Campaign

Campaign

]]> 233 111 0 0 https://wearewoodruff.com/who-we-do-it-for/sports-marketing/university-missouri-athletics/ Mon, 18 Jul 2016 21:52:39 +0000 http://ws.woodruff.online/?page_id=240

The University of Missouri-Columbia (Mizzou) is the largest public university in Missouri, enrolling more than 35,000 students and offering 300+ degree programs in 19 academic colleges. As the flagship institution of the University of Missouri System, Mizzou is a member of the Southeastern Conference (SEC) and is represented in 8 men and 10 women NCAA Division I varsity sports.

Campaigns

Mizzou Athletics

Campaign

Mizzou Sec Campaign

Campaign

]]> 240 116 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/amvac/cwt-magazine/ Tue, 19 Jul 2016 16:19:02 +0000 http://ws.woodruff.online/?page_id=256

CWT Magazine

With the goal of reinforcing the AMVAC commitment to the potato market without being overtly self-promoting, a content-driven publication – cwt – was born. Woodruff writes, designs and publishes cwt biannually for more than 1,800 potato growers with editorial content focused squarely on the business side of growing potatoes. The magazine has won multiple awards in the agriculture, advertising and business communications communities.

Magazine Issues

Covers

]]> 256 205 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/amvac/smart-block/ Tue, 19 Jul 2016 17:42:30 +0000 http://ws.woodruff.online/?page_id=277

Smartblock New Product

To help launch SmartBlock^®, a new product for the potato market, Woodruff was challenged to develop a plan that would drive awareness and encourage a significant change in cultural application practices. Since the launch, SmartBlock has steadily gained ground in the marketplace, with sales increasing year over year since its introduction.

Illustrations

Print

Outdoor

]]> 277 205 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/central-bancompany/root-campaign/ Tue, 19 Jul 2016 16:29:03 +0000 http://ws.woodruff.online/?page_id=392

Boone County National Bank Roots Campaign

Post financial crisis, Boone County National Bank (now known as Central Bank of Boone County) needed to assure its customers and community of their ongoing stability. Through TV, print, digital, radio and in-bank materials, Woodruff demonstrated to audiences that the bank’s roots were as strong as ever and firmly planted in Boone County.

Video

Print

Direct Mail

Banner Ads

Points of Purchase

]]> 392 233 0 0 https://wearewoodruff.com/who-we-do-it-for/sports-marketing/university-missouri-athletics/mizzou-sec-campaign/ Tue, 19 Jul 2016 18:27:42 +0000 http://ws.woodruff.online/?page_id=487

SEC Campaign

When the University of Missouri left the Big 12 Conference to join the SEC, many questioned the move. We helped introduce the Mizzou brand to a new SEC audience, while creating excitement around the move among our loyal fan base.

Video

Print

Xbox Integration

Facebook Tab

]]> 487 240 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/arysta-lifescience/ Thu, 14 Jul 2016 21:18:00 +0000 http://ws.woodruff.online/?page_id=212

Arysta LifeScience is a leading crop protection and lifescience company managing a portfolio of more than 200 active ingredients. Operating in more than 125 countries worldwide, Arysta LifeScience is focused on helping customers cultivate business growth through the development, marketing and distribution of innovative chemical solutions for the agroscience and health & nutrition science marketplace.

Campaigns

Everest 3.0

Campaign

Rancona Seed Treatment

Campaign

Inferno Duo

Campaign

Aloft

Campaign

Xonerate

Campaign

]]> 212 18 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/central-bancompany/new-name-campaign/ Wed, 20 Jul 2016 17:23:45 +0000 http://ws.woodruff.online/?page_id=416

Corporate and Branch Roll Out

Woodruff developed a campaign to inform audiences of the holding company’s decision to establish a consistent brand among all 13 of its banks by initiating a company-wide change to one name. TV, digital, print, in-bank materials, direct mail, radio, outdoor and city bus wraps were designed to simply, yet elegantly assure customers that while the name was changing, they could still count on an experience with the community banks they know and love but with the additional benefit of being part of a larger, connected network.

Case Study

TV

Print

Outdoor

Web

Giveaways

]]> 416 233 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/anuvia/ Wed, 20 Jul 2016 17:22:49 +0000 http://ws.woodruff.online/?page_id=438

Anuvia™ Plant Nutrients

Anuvia™ Plant Nutrients is a company committed to creating innovative products for farmers, turf managers and homeowners. Anuvia uses organic materials to manufacture high-efficiency, multi-nutrient, slow-release specialty fertilizer products. By incorporating organic materials as their base ingredient, their products increase crop yields, cultivate strong, beautiful turf, and reduce organic excess.

Logo

Video

Web

Collateral

]]> 438 18 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/arysta-lifescience/aloft/ Wed, 20 Jul 2016 15:01:08 +0000 http://ws.woodruff.online/?page_id=444

Aloft

Woodruff helped extend the life of a mature product by introducing it to a new market segment. ALOFT^®, a general insecticide for residential and golf course use, received EPA approval for fire ant control, extending its life cycle and giving us the opportunity for some attention-grabbing communications.

Print

Collateral

Trade Show

Digital

]]> 444 212 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/arysta-lifescience/inferno-duo/ Wed, 20 Jul 2016 15:02:29 +0000 http://ws.woodruff.online/?page_id=446

Inferno Duo

The Canadian burndown herbicide market is overcrowded with “me too” products. Arysta LifeScience needed a campaign that would cut through the clutter while also delivering the agronomic benefits of their product. In addition to a visually arresting print and direct mail campaign, we used digital animation and augmented reality to make our brand jump off the page.

Video

Print

Augmented Reality

Direct Mail

Web

App

Brochure + Poster

]]> 446 212 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/arysta-lifescience/rancona-seed-treatment/ Wed, 20 Jul 2016 15:03:08 +0000 http://ws.woodruff.online/?page_id=448

Rancona New Product Launch

A new acquisition for Arysta LifeScience, the RANCONA seed treatment line was a technically advanced product in search of a brand image. Using computer-generated imagery, we developed a high-tech look that showcased the unique attributes of each formula while differentiating the RANCONA brand in a crowded marketplace. The campaign resulted in multiple distribution and retailer partners deciding to carry the RANCONA line.

Video

Print

Direct Mail

Web

App

Digital Ads

]]> 448 212 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/arysta-lifescience/xonerate/ Wed, 20 Jul 2016 15:00:07 +0000 http://ws.woodruff.online/?page_id=456

Xonerate

Woodruff created an integrated campaign for the introduction of XONERATE^® Herbicide, a new product for the turf market. To generate excitement among our target audience – the golf course superintendent – we launched a multimedia campaign that included print, digital, video, event marketing, public relations and direct marketing. We even created an app for the sales team, who went on to reach 100 percent of their collective sales goal within the first month.

Video



Print

Collateral

Trade Show

App

Digital

]]> 456 212 0 0 https://wearewoodruff.com/who-we-do-it-for/sports-marketing/university-missouri-athletics/mizzou-athletics/ Wed, 20 Jul 2016 18:24:54 +0000 http://ws.woodruff.online/?page_id=472

Mizzou Athletics

When the Mizzou athletic department challenged us to raise interest in the school among potential students and athletes, increase the number of quality recruits, increase season-ticket sales and game attendance, and help define the Mizzou brand, we developed a winning game plan.

Hype Videos

Football Posters

Basketball Posters

Baseball Posters

Olympic Sports Posters

Stationery

Outdoor

]]> 472 240 0 0 https://wearewoodruff.com/careers/ Thu, 21 Jul 2016 17:25:55 +0000 http://ws.woodruff.online/?page_id=819 ]]> 819 0 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/missouri-farm-bureau-insurance/ Wed, 27 Jul 2016 17:28:30 +0000 http://ws.woodruff.online/?page_id=908

We're for Missouri Campaign

Missouri Farm Bureau Insurance had an image problem: Many consumers assumed it was insurance for farmers only. Our campaign not only cleared up that misconception, but its strong emotional connection to all things “Missouri” generated unexpected levels of positive brand association for our client.

TV

Print

Outdoor

]]> 908 111 0 0 https://wearewoodruff.com/who-we-do-it-for/health-care/ Wed, 17 Aug 2016 20:30:09 +0000 http://ws.woodruff.online/?page_id=1433

Our Expertise

Health Care

Dramatic shifts in the health care industry in recent years have given patients more decision-making power than ever before. With personal preference as the dominating factor in health care decisions, providers find themselves facing ever-more aggressive competition for public attention and opinion. For 25 years, we’ve been helping our health care clients promote and improve patient, referring physician and staff expectations and experiences. We’ve become experts at navigating the often complicated landscape that comes with large, multi-faceted organizations. With great opportunities come great challenges. And the chance to do some great work.

Case Studies

HIGH-TOUCH/HIGH-TECH

How to elevate awareness of your technical expertise while maintaining your reputation for compassion and care? How about a dual-faceted campaign for a multi-faceted health care system?

Read More

PUBLIC INVOLVEMENT

Sometimes promoting the health of the community means rallying that community’s support when it’s time to take a stand.

Read More

More work in this industry

Branding

Campaign

]]> 1433 10 0 0 https://wearewoodruff.com/job-application-ca/ Tue, 30 Aug 2016 17:45:12 +0000 http://www.woodruffsweitzer.com/?page_id=1891 Please enter your information below and upload your resume and any supporting documents
(i.e., portfolio or work examples) if applicable.

[gravityform id="7" title="false" description="false" ajax="true"] ]]> 1891 0 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/central-bancompany/corporate-branding/ Mon, 14 Aug 2017 13:05:57 +0000 https://wearewoodruff.com/?page_id=3189

Corporate Branding

In 2015, Central Bancompany incorporated its 13 charters under a single name: Central Bank. Woodruff implemented a successful campaign to inform audiences of this transition. The next task was to unify the bank’s messaging across the region, with the first corporate branding campaign under the Central Bank name. To elevate the Central Bank brand, we got back to the roots of the company. The message, reflected in imagery, was one of turning possibilities into realty. Through the marriage of live action and industry-leading CGI, an entire world of possibilities comes to life before our eyes; all made possible by Central Bank. The result was a visually stunning and sophisticated campaign consisting of TV, digital, radio, print and in-bank signage.

]]> 3189 233 0 0 https://wearewoodruff.com/who-we-do-it-for/health-care/branding-campaign/ Mon, 12 Feb 2018 19:24:15 +0000 https://wearewoodruff.com/?page_id=3614

Boone Hospital Center

Boone Hospital Center (BHC) is a leading health care provider in Missouri, providing services to 25 mid-Missouri counties. While they have a gleaming reputation as a compassionate, caring medical facility, their “kindness” seemed to overpower the fact that they also have exceptional technical expertise. Woodruff developed a multi-faceted, multi-phase branding campaign that led to increased awareness and a #1 ranking that BHC could—quite literally—shout from the rooftops.

 

 

 

 

]]> 3614 1433 0 0 https://wearewoodruff.com/who-we-do-it-for/packaging/ Mon, 02 Apr 2018 23:38:01 +0000 https://wearewoodruff.com/?page_id=3833

PRESENTATION IS EVERYTHING

While you may not be able to judge a book by its cover, we believe a product’s packaging can speak volumes about what’s inside. Great packaging design can elevate a generic, me-too product into an irreplaceable, can’t-live-without-it brand. We’ve seen it happen. This is why we are so passionate about doing great package design for our clients — and why we’ve become known and recognized for our design expertise.

]]> 3833 10 0 0 https://wearewoodruff.com/thank-you/ Mon, 23 Apr 2018 13:33:15 +0000 https://wearewoodruff.com/?page_id=3882 Thanks for contacting us! We will get in touch with you shortly.

]]> 3882 0 0 0 https://wearewoodruff.com/issuesmgmt/ Mon, 23 Apr 2018 22:43:32 +0000 https://wearewoodruff.com/?page_id=3890 Social media can be an excellent way to engage your audience and build brand trust. Pet brands in particular have a higher than normal engagement level, as pet parents love to share their experiences — good or bad — with pet products and services. Therein lies the danger. Negative posts can quickly escalate and turn into a full-blown media crisis. At Woodruff, we know how to navigate these treacherous waters and we can help steer you away from a potential brand catastrophe. We’ve developed some tips and tools that can help you avoid or survive a social media crisis, and we’d be happy to share them with you.

Just fill out the form here to access this valuable information.

[gravityform id="11" title="false" description="false" ajax="true"]]]> 3890 0 0 0 https://wearewoodruff.com/thank-you-mgmt/ Mon, 23 Apr 2018 22:48:23 +0000 https://wearewoodruff.com/?page_id=3893

Social media can be an excellent way to engage your audience and build brand trust. Pet brands in particular have a higher than normal engagement level, as pet parents love to share their experiences — good or bad — with pet products and services. Therein lies the danger. Negative posts can quickly escalate and turn into a full-blown media crisis. At Woodruff, we know how to navigate these treacherous waters and we can help steer you away from a potential brand catastrophe. We’ve developed some tips and tools that can help you avoid or survive a social media crisis, and we’d be happy to share them with you.

DOWNLOADS

These tips and tools can help you accurately assess the crisis situation, assemble and manage a response team, and then monitor and manage the situation to a successful resolution.

• • Situation Brief
• • Process
• • Toolkit

]]> 3893 0 0 0 https://wearewoodruff.com/who-we-do-it-for/agriculture/arysta-lifescience/everest-3-0/ Mon, 14 May 2018 18:57:23 +0000 https://wearewoodruff.com/?page_id=3911

Everest^® 3.0 New Product Launch

To introduce the third generation of a herbicide that’s been around for nearly two decades, we knew we needed to do something that would truly break through the clutter. Armed with the promise of “enhanced activity on hard-to-kill weeds” and “flush-after-flush” residual control, we personified the new formulation with a campaign that included breakthrough print, high-impact video, direct mail, tradeshow and digital tactics.

]]> 3911 212 0 0 https://wearewoodruff.com/marketing-form/ Mon, 25 Jun 2018 15:01:40 +0000 https://wearewoodruff.com/?page_id=4127 4127 0 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/central-bancompany/cardinals-checking/ Tue, 03 Jul 2018 14:13:57 +0000 https://wearewoodruff.com/?page_id=4183

Creating a campaign for those who believe

Central Bank looked to inspire Cardinals fans to open a new Cardinals Checking account. Our task was to create a campaign that would appeal to diehard Cardinals fans and casual baseball fans alike. We created “We Believe,” a concept that combines the sounds, images and “inside baseball” of America’s pastime to tug on the emotions of anyone who has ever enjoyed the crack of a bat.

]]> 4183 233 0 0 https://wearewoodruff.com/ecommerce/ Mon, 13 Aug 2018 20:35:17 +0000 https://wearewoodruff.com/?page_id=4259 4259 0 0 0 https://wearewoodruff.com/thank-you-digital/ Fri, 24 Aug 2018 16:19:22 +0000 https://wearewoodruff.com/?page_id=4293

Thanks for listening! Like what you heard today? Download our presentation and tactical list below.

Downloads

GET PRESENTATION GET CHECKLIST

]]> 4293 0 0 0 https://wearewoodruff.com/digital/ Fri, 24 Aug 2018 16:17:08 +0000 https://wearewoodruff.com/?page_id=4298 We know CLAAS and heavy equipment, and we know your business, too. At Woodruff, we have the tools and the guidance to help you make the most of your digital marketing efforts. Our experience and strategic approach can help you bolster existing opportunities while leveraging new ones, from your website to SEO and everything in between.

Complete the form below for a copy of our presentation: “Cut the Clutter: What you really need to know about marketing to farmers online” in addition to our compiled tactical checklist.

[gravityform id="15" title="false" description="false" ajax="true"]

]]> 4298 0 0 0 https://wearewoodruff.com/thank-you-ecommerce/ Fri, 14 Sep 2018 16:00:09 +0000 https://wearewoodruff.com/?page_id=4433

Thank You

Someone will be in contact with you within 24 hours.

RETURN TO MAIN PAGE

]]> 4433 0 0 0 https://wearewoodruff.com/e-commerce-website-creation/ Fri, 14 Sep 2018 17:34:40 +0000 https://wearewoodruff.com/?page_id=4447

E-COMMERCE WEBSITE CREATION

Please enter your information below.

[gravityform id="16" title="false" description="false"]

]]> 4447 0 0 0 https://wearewoodruff.com/marketplace-turn-key-solutions/ Fri, 14 Sep 2018 17:42:59 +0000 https://wearewoodruff.com/?page_id=4448

MARKETPLACE TURNKEY SOLUTIONS

Please enter your information below.

[gravityform id="17" title="false" description="false"]

]]> 4448 0 0 0 https://wearewoodruff.com/marketplace-specific-projects/ Fri, 14 Sep 2018 18:07:29 +0000 https://wearewoodruff.com/?page_id=4449

MARKETPLACE-SPECIFIC PROJECTS

Please enter your information below.

[gravityform id="19" title="false" description="false"]

]]> 4449 0 0 0 https://wearewoodruff.com/e-commerce-website-conversion/ Fri, 14 Sep 2018 18:14:51 +0000 https://wearewoodruff.com/?page_id=4450

E-COMMERCE WEBSITE CONVERSION

Please enter your information below.

[gravityform id="18" title="false" description="false"]

]]> 4450 0 0 0 https://wearewoodruff.com/which-agency-dog-are-you/ Wed, 19 Sep 2018 18:35:45 +0000 https://wearewoodruff.com/?page_id=4503

WHICH AGENCY DOG ARE YOU?

In the dog world, there are so many breeds. In the agency world, there are (not quite as) many roles.
Let’s see which ones you are.

[wp_quiz id="4491"]

 

 

]]> 4503 0 0 0 https://wearewoodruff.com/retail-global/ Wed, 03 Oct 2018 20:29:25 +0000 https://wearewoodruff.com/?page_id=4693

TELL WOODRUFF AND WIN!

At Woodruff, we’re driven by an entrepreneurial spirit to solve business problems.

So tell us a little bit about your problems. You’ll be glad you did, and you just might win something for your time.

]]> 4693 0 0 0 https://wearewoodruff.com/retail-global-form/ Wed, 03 Oct 2018 21:12:48 +0000 https://wearewoodruff.com/?page_id=4705 4705 0 0 0 https://wearewoodruff.com/retail-global-thank-you/ Fri, 05 Oct 2018 13:18:29 +0000 https://wearewoodruff.com/?page_id=4708

Thank You!

RETURN TO MAIN PAGE

]]> 4708 0 0 0 https://wearewoodruff.com/who-we-do-it-for/financial-services/central-bancompany/we-do-business-better/ Mon, 05 Nov 2018 15:44:54 +0000 https://wearewoodruff.com/?page_id=4752

Because they do business better

Not many can proclaim, "We do business better," but with a comprehensive collection of digital tools that helps you manage your business more efficiently, paired with years of expertise and the all-important human touch, Central Bank can do just that. In this continuation of their latest branding campaign, we maintained the sense of wonderment that accompanies a fresh world of possibilities – utilizing the orb as an agent of change – through TV and radio spots, print ads, billboards and a strong digital presence.

]]> 4752 233 0 0 https://wearewoodruff.com/gem-awards/ Tue, 23 Apr 2019 14:22:28 +0000 https://wearewoodruff.com/?page_id=4839 4839 0 0 0 https://wearewoodruff.com/test_page/ Tue, 24 Sep 2019 21:41:50 +0000 https://wearewoodruff.com/?page_id=4994 [fts_facebook type=page id=123327244416764 posts=6 description=yes posts_displayed=page_only images_align=left]

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[custom-facebook-feed]]]> 4994 0 0 0 https://wearewoodruff.com/esop-signup/ Mon, 17 Aug 2020 16:44:31 +0000 https://wearewoodruff.com/?page_id=5522 5522 0 0 0 https://wearewoodruff.com/privacy-policy/ Mon, 16 Nov 2020 20:16:18 +0000 https://wearewoodruff.com/?page_id=5782 Our Commitment to Privacy We respect your right to privacy. We appreciate a person’s contribution/opt-in to helping us understand audiences better and want to assure you we are compliant with laws protecting your privacy. This statement explains our policy regarding the collection, use, disclosure and protection of personal information. In this statement, “we” refers to Woodruff, our service providers, and third parties we work with to collect and analyze data.

The data we collect

We collect data about our users through various means, including:

• You can provide personal information directly to us through web forms, surveys, or other means. This includes, but is not limited to, name, address, phone number and email address.
• You can share information with us from social media platforms. This information is provided to us through third-party services, like Facebook, based on your sharing preferences.
• We collect information about the way you use our website and interact with our content.
• We collect information about our users provided to us by tracking tools like browser cookies. This information includes demographic, interest, geographic, browsing and device data.

How we use the data we collect

Personal Information — We use personal information to contact you directly based on your inquiry or request. We may use your personal information to send you email newsletters or promotions. You have the option to opt out of email marketing by clicking on the unsubscribe link in the footer of our emails. Personal information may be shared with service providers as needed to fulfill your request or respond to your inquiry. Your personal information will never be sold to a third party.

Social Media Data — We use data collected from social media platforms to better understand the people who are using our website. We also use this data to serve relevant ads to our users and to people similar to our users. The social media data we collect is anonymized. We do not connect personal information to the data we collect from social media platforms.

Demographic, Geographic and Device Data — We use demographic, geographic and device data to better understand the people who are using our website. This may influence the types of content we create or the types of products we offer. The demographic, geographic and device data we collect is anonymized and aggregated.

Affinity and Interest Data — We use affinity and interest data to serve ads to people we believe may benefit from our products. Affinity and interest data is anonymized. We do not connect personal information to the affinity and interest data we use.

Browsing and Interaction Data — We use cookie tracking to better understand the type of content our users browse around the web and how our users interact with our content. We use this data to improve our content and to target users with ads. Browsing and interaction data is anonymized. We do not connect browsing and interaction data to personal information.

How we collect data

We use tracking cookies and pixels to collect data. Cookies are small files that are stored in your browser. Pixels are small files that deliver data to third parties when loaded. Cookies and pixels allow us to collect data about the way users interact with content. They also allow us to serve remarketing and interest-based ads to users across the web. Woodruff’s use may include, but is not be limited to, the following cookies and pixels on our website for the following purposes:

• Google Analytics
• Website Analytics
• Remarketing with Google Analytics
• Google Analytics Demographics and Interest Reporting
• Google Ads
• Conversion Tracking
• Remarketing
• Facebook Pixel
• Website Analytics
• Conversion Tracking
• Remarketing
• Remarketing
• Conversion Tracking
• Remarketing
• Lucky Orange
• Website Analytics

How you control your data

You have the right to opt out of cookies. Some cookies improve the user experience of websites by remembering what pages you have already visited or data you entered into a form. Other cookies are used to serve targeted advertisements to you based on your past website behavior and expressed or implied interests. Many websites employ these common tracking technologies. You can opt out of cookies at your discretion; to learn more about your choices for opting out of interest-based advertising, visit https://optout.networkadvertising.org/.

How to contact us

If you have questions or concerns about our privacy policy or your data, you can reach us through our contact page found here.

Changes to this statement

We reserve the right to make changes to this privacy policy at any time. When changes are made, the date at the top of the page will also be changed.

]]> 5782 0 0 0 https://wearewoodruff.com/terms-and-conditions-for-woodruff-holiday-cheer-giveaway/ Mon, 14 Dec 2020 17:17:28 +0000 https://wearewoodruff.com/?page_id=5843 1. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Participation in the Contest constitutes entrant’s full and unconditional agreement to, and acceptance of, these Official Rules and the decisions of the Sponsor, which are final and binding.

2. ELIGIBILITY: The (“Contest”) is open only to legal residents of the United States. Participants must be 18 years of age or older at the time of entry. The contest is limited to one entry per person. Subject to all applicable federal, state, provincial and local laws and regulations. Void where prohibited by law.

3. SPONSOR: The Woodruff Holiday Cheer Giveaway (the “Contest”) is sponsored by Woodruff with an address at 501 Fay St. Columbia, MO 65201 (“Sponsor”).

4. CONTEST TIMING: The Contest begins at 9:00 a.m. CST on 12/17/2020 and ends at 11:59 p.m. CST on 12/20/2020 (the “Contest Period”). Eligibility for entry into the Contest will cease at the applicable time and date, and all entries received thereafter will be considered disqualified and will be ineligible for participation. If the Sponsor does not receive your entry for any reason, or if your entry is not entered correctly, the entry will be invalid and you will be ineligible to participate or win. Sponsor’s clock will be the official clock of the Contest.

5. HOW TO ENTER: You can enter the Contest by commenting on the Facebook post about which local restaurants you love. Receipt of entries may not be acknowledged, and proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for and shall not be liable for late, lost, misdirected, unsuccessful, damaged, postage-due, stolen or illegible entries for any reason. Entries that are invalid or incomplete are not eligible and will not be accepted. Sponsor reserves the right in its sole discretion to reject any entry for failure to fully comply with these official rules.

6. PRIZE (2 prizes): There will be two winners. The two winners will receive one $50 Uber Eats gift card. One winner can be an internal Woodruff employee, and the other winner will be a non-employee. Winners will be announced on Monday, December 21st, and will be contacted following the conclusion of the Contest and have one week to provide the information necessary for fulfillment of the Prize. Uber Eats and their respective logos are trademarks or registered trademarks of Uber Technologies Inc. Uber is not a participant in or sponsor of this promotion.

The reporting and payment of all tax liabilities incurred by any winner as a result of the Contest, including but not limited to federal, state and local income taxes, is the sole responsibility of the winner. All federal, state and local laws and regulations apply. The winner is solely responsible for all other fees or costs associated with the prize received, regardless of whether it, in whole or in part, is used. The winner may be required to provide his/her Social Security number for tax reporting purposes. The winner may also be required to complete an IRS 1099-MISC form for the value of the prize and return it to Sponsor. The prize is awarded AS IS and WITHOUT WARRANTY OF ANY KIND, expressed or implied, including, without limitation, any implied warranty of merchantability or fitness for a particular purpose. The winner may waive his/her right to receive the prize. No substitution of the prize will be permitted, except by Sponsor, which may substitute a prize of equal or greater value if the advertised prize becomes unavailable. The prize is nonassignable and nontransferable and may not be redeemed for cash. Odds of winning will be dependent upon the number of entries received.

7. DISCLAIMER: If for any reason the Contest is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of the Sponsor that corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion, to disqualify any individual (and all of his or her entries) who tampers with the entry process and/or to cancel, terminate, modify or suspend the Contest. In the event of early termination or cancellation of the Contest, Sponsor may, in its sole discretion, choose not to award the prize. Sponsor reserves the right to cancel the entry period of the Contest if any aspect of the Contest becomes technically corrupted and determine the contest winner from entries received prior to cancellation. The Sponsor reserves the right, in its sole discretion, to disqualify any individual who violates the Official Rules, or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. The Sponsor and its agencies and each party's respective affiliates, officers, directors, agents and employees will have no liability or responsibility for any claim arising in connection with participation in the Contest or the awarding of prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in the Contest or use or redemption of prize.

8. RELEASE: By submitting an entry, you hereby grant the Sponsor, its affiliates, subsidiaries, assigns, licensees and legal representatives the irrevocable, perpetual, worldwide right to use, reproduce, edit, market, store, distribute, have distributed, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon and promote the entry (as such may be edited and modified by the Sponsor in its discretion) for editorial, commercial, promotional and all other purposes (including posting on any websites). You represent and warrant that i) the entry does not and shall not infringe on any copyright or trademark or any other third-party right nor violate any applicable law or regulation, and ii) you have the right to grant any and all necessary rights and licenses provided herein, including without limitation, all necessary copyright, trademark and other related rights to the entry, free and clear of all claims and encumbrances without violating the rights of any person or entity, including any right to privacy or publicity. You waive any right to inspect or approve uses of the entry or to be compensated for any such uses. You hereby release Sponsor, its affiliates, officers, directors, agents, co-branders or other partners, and any of its employees (collectively, the "Contest Indemnitees") and Facebook, harmless from any and all claims, damages, expenses, costs (including reasonable attorneys' fees) and liabilities (including settlements), brought or asserted by any third party against any of the Contest Indemnitees due to or arising out of your participation in the Contest, including any claims for including but not limited to trademark, copyright or other intellectual property rights, right of publicity, right of privacy or defamation. You further agree, BY SUBMITTING AN ENTRY, THE PARTICIPANT ACKNOWLEDGES THAT THE NON-IDENTIFYING DETAILS OF HIS/HER ENTRY MAY BE USED IN SPONSOR’S ADVERTISING AND MARKETING MATERIALS, IN SPONSOR’S SOLE DISCRETION. Specifically, by entering the Contest, the participant agrees that the Sponsor and its representatives, and those acting under the authority of the Sponsor or its representatives, may use (or refrain from using) information from the participant’s entry, anonymously, for any and all advertising and promotional purposes in any and all media now known or hereafter invented (including but not limited to digital and print media) without territorial or time limitations and without further consideration, at the sole discretion of the Sponsor, unless prohibited by law, in conjunction with this Contest and similar promotions without notice to the participant. Notwithstanding the above, Sponsor will never use the participant’s identifying information, such as his/her full name or specific address, but may use the participant’s location information. By way of example, Sponsor may use the following in its marketing materials: “Bob S. from Washington, D.C., won a Diamond Pet Foods package.” The participant will have no right of approval, no claim to any compensation, or no claim arising out of the use, alteration, distortion, or illusionary effect or use in any composite form of the participant’s entry. By submitting an entry, the participant agrees that the submission is gratuitous and made without restriction, and will not place the Sponsor under any obligation. Sponsor is free to disclose the ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to the participant. Participant acknowledges that by acceptance of his/her entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than the participant.

9. GOVERNING LAW AND JURISDICTION: Except where prohibited, all participants agree that i) any and all disputes, claims and causes of action arising out of or in connection with the Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court having venue in Boone County, Missouri; ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, if any; and iii) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Missouri, without giving effect to any choice of law or conflict of law rules (whether of the State of Missouri or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Missouri.

This Contest is in no way sponsored, endorsed or administered by, or associated with, Facebook.

]]> 5843 0 0 0 https://wearewoodruff.com/aaf-awards-submission-diamond-puppy-journey/ Fri, 06 Jan 2023 13:31:19 +0000 https://wearewoodruff.com/?page_id=2507786 Welcome Email

Month 1: The Homecoming

Month 2: Food, Training and Vet Visits

Month 3: Teeth and Toys

Month 4: A Personality Develops

Month 5: Long Walks and More Food

Month 6: Dealing with a Teen

Month 7: Values Develop

Month 8: Pushing Boundaries

Month 9: Acting Out Sees an End

Month 10: Boredom Sets In

Month 11: Time for a Change in Diet?

Month 12: Happy Birthday!

Month 13: Transitioning to Adulthood

Month 14: A Critical Juncture for the Social Life

Month 15: Teeth Brushing and Brain Games

]]> 2507786 0 0 0 https://wearewoodruff.com/?p=130 Thu, 07 Jul 2016 16:07:26 +0000 http://ws.woodruff.online/?p=130 This is the intro text, that appears before the user has registered.  Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti.]]> 130 0 0 0 https://wearewoodruff.com/?p=132 Thu, 07 Jul 2016 16:09:57 +0000 http://ws.woodruff.online/?p=132 The is the intro text, and appears before the user has filled out the form.  Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus hendrerit. Pellentesque aliquet nibh nec urna. In nisi neque, aliquet vel, dapibus id, mattis vel, nisi. Sed pretium, ligula sollicitudin laoreet viverra, tortor libero sodales leo, eget blandit nunc tortor eu nibh. Nullam mollis. Ut justo. Suspendisse potenti.]]> 132 0 0 0 https://wearewoodruff.com/?p=2529 Thu, 23 Feb 2017 17:08:19 +0000 http://www.woodruffsweitzer.com/?p=2529 Kennedy joins the agency’s Calgary staff Calgary, AB (February 23, 2017) Woodruff (WS) is happy to announce the addition of Nikki Kennedy as Account Executive. She’ll be working out of our Calgary, Alberta location. Starting with WS in late 2016, Nikki has already proven an invaluable member of the account team, helping clients like PX3 and Cat Healthy achieve marketing success. She’ll continue to ensure work is completed on time and on budget, working with internal teams to make sure client objectives are met, and exceeded. “Nikki is a great addition to our account team. Her agency experience, insight and intelligence will allow us to grow our expertise in every aspect of our client’s marketing concerns,” says Jeff Groeneveld, President, Woodruff Calgary. Nikki comes to us from agencies in Toronto and Calgary where she honed her skills working with clients like CIBC, Tropicana and WORKshift. We know she’ll keep a level head and even keel, having done so even as she rubbed elbows with celebrities like Taylor Swift and Miley Cyrus in her work on the eos account in Toronto. Welcome Nikki. ]]> 2529 0 0 0 https://wearewoodruff.com/?p=4243 https://wearewoodruff.com/?p=4243 4243 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=4484 Wed, 19 Sep 2018 11:25:03 +0000 https://wearewoodruff.com/blog/popup_theme/default-theme/ 4484 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=4485 Wed, 19 Sep 2018 11:25:03 +0000 https://wearewoodruff.com/blog/popup_theme/lightbox/ 4485 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=4486 Wed, 19 Sep 2018 11:25:03 +0000 https://wearewoodruff.com/blog/popup_theme/enterprise-blue/ 4486 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=4487 Wed, 19 Sep 2018 11:25:03 +0000 https://wearewoodruff.com/blog/popup_theme/hello-box/ 4487 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=4488 Wed, 19 Sep 2018 11:25:04 +0000 https://wearewoodruff.com/blog/popup_theme/cutting-edge/ 4488 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=4489 Wed, 19 Sep 2018 11:25:04 +0000 https://wearewoodruff.com/blog/popup_theme/framed-border/ 4489 0 0 0 https://wearewoodruff.com/?post_type=popup&p=4490 Wed, 19 Sep 2018 11:44:36 +0000 https://wearewoodruff.com/?post_type=popup&p=4490

Happy National Dog Week!

At Woodruff, we love our canine companions. Maybe a little too much. And as an agency full of proud pet parents, we believe that every dog deserves that perfect, furever family. In keeping with the spirit of this wonderful week, we’ll be celebrating and showcasing our furry friends each day, while sharing some of our pet marketing expertise. After all, we’re an agency that truly lives our love for pets. Stay tuned for five days full of dogs, dawgs, and doggos!

THE WEEK AT A GLANCE

WHAT WE'RE BARKING ABOUT

ARTICLE

5 TIPS FOR PET FOOD COMPANIES
SPEAKING TO REPORTERS

PET INDUSTRY

Expert Conversations: Who, exactly, is rescuing whom?

QUIZ

WHICH AGENCY DOG ARE YOU?

Interested in adopting? Follow these links.

PETCOFOUNDATION.ORG

ASPCA.ORG

#DogDaysOfWoodruff

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]]> 4490 0 0 0 Adopt a Pet]]> https://wearewoodruff.com/?post_type=popup&p=4745 Fri, 26 Oct 2018 15:11:44 +0000 https://wearewoodruff.com/?post_type=popup&p=4745 .codegena{position:relative;width:100%;height:0;padding-bottom:56.27198%;}.codegena iframe{position:absolute;top:0;left:0;width:100%;height:100%;}

]]> 4745 0 0 0 https://wearewoodruff.com/?post_type=popup&p=4746 Fri, 26 Oct 2018 15:23:20 +0000 https://wearewoodruff.com/?post_type=popup&p=4746 .codegena{position:relative;width:100%;height:0;padding-bottom:56.27198%;}.codegena iframe{position:absolute;top:0;left:0;width:100%;height:100%;}

]]> 4746 0 0 0 https://wearewoodruff.com/?post_type=popup&p=4747 Fri, 26 Oct 2018 15:32:20 +0000 https://wearewoodruff.com/?post_type=popup&p=4747 .codegena{position:relative;width:100%;height:0;padding-bottom:56.27198%;}.codegena iframe{position:absolute;top:0;left:0;width:100%;height:100%;}

]]> 4747 0 0 0 https://wearewoodruff.com/?post_type=popup&p=4979 Mon, 23 Sep 2019 20:31:40 +0000 https://wearewoodruff.com/?post_type=popup&p=4979 .ndwHeader h2 {font-size:1.7rem!important;} .ndwHeader h3 {font-size:1.5rem!important;} /*.max-700 p {padding-left:20%; padding-right:20%;}*/ .pum-theme-4485 .pum-content + .pum-close, .pum-theme-lightbox .pum-content + .pum-close {font-size:32px!important; top:-30px; right:-80px;} .first_ndw_headline {margin-bottom:0.1rem} .second_ndw_headline {margin-top:0.1rem; text-align:center; text-align: -webkit-center;} .under_ndw_bar_blue::after { display: block; width: 50px; height: 14px; position: relative; content: ''; border-bottom: 2px solid #358cdd; margin: 0 auto 20px; left: -3px; } .under_ndw_bar_wht::after { display: block; width: 50px; height: 14px; position: relative; content: ''; border-bottom: 2px solid #fff; margin: 0 auto 20px; left: -3px; } .column { float: left; width: 33.33%; } .row::after { content: ""; clear: both; display: table; } .row { display: flex; } .column { flex: 33.33%; padding: 5px; } .barkingModule .type { padding-top: 4px; } .barkingModule .title { overflow: visible;} a.orange-block {font-size:1.2rem!important;} .mobile_ndw_charit .ndwbtn {height:100%; width:100%; padding:0; margin:0; text-align:center; marign-right:0.4rem; letter-spacing: 2px; color: #3e8ddd; border: 2px solid #3e8ddd; padding: 10px 26px; font-family: 'proxima-nova', arial, sans-serif; letter-spacing: 0.38em; text-transform: uppercase; display: inline-block; margin: 20px 0; font-weight: 700; transition: all 0.2s ease-in; background: none; -moz-box-sizing: border-box; box-sizing: border-box;cursor: pointer; } .mobile_ndw_charit .ndwbtn a { color: #3e8ddd; font-size:1.2rem!important;} .mobile_ndw_charit .ndwbtn:hover {color: #FFF; background: #3e8ddd;} .mobile_ndw_charit .ndwbtn:hover a {color:#fff;} .buttonModule {width:100%} .max-700 { max-width: 600px; margin-left: auto; margin-right: auto; padding-left: 20px; padding-right: 20px;} @media screen and (max-width: 580px) { .buttonModule { margin-right: auto !important } } @media screen and (max-width: 770px) { .max-700 {padding-left:15px} .pum-theme-4485 .pum-content + .pum-close, .pum-theme-lightbox .pum-content + .pum-close {right:-5px;} /*.max-700 p {padding-left:5%; padding-right:5%;}*/ .second_ndw_headline {margin-top: -0.7rem; padding-top: 0rem;} .row {display: inline-block;} .column { width: 100%; } .barkingModule {padding-bottom:0} .dropw_ndw_mob {width:100%!important; clear:both;} .ndwHeader .buttonModule {width:100%!important;} a.orange-block {font-size:0.9rem!important;} .mobile_ndw_charit {width:100%!important; float:left!important;text-align:center!important;padding-left:1rem!important; padding-right:1rem!important;} .mobile_ndw_charit .ndwbtn {text-align:center!important; padding-left:0rem!important; padding-right:0rem!important;} .mobile_ndw_charit .ndwbtn a {font-size: 0.95rem!important;} }

WE BELIEVE EVERYBODY SHOULD

BE A LITTLE MORE LIKE DOGS.

WE MAY HAVE TAKEN THINGS TOO FAR.

At Woodruff, we sometimes worry that our love for dogs starts to blur the line between canine companion and furry extensions of ourselves. It’s a sort of symbiotic relationship that lets us know dogs like we know ourselves — and that helps us talk to pet owners because we are pet owners.

While we truthfully celebrate our best FURiends every moment of every day, we love how National Dog Week brings attention to just how important our pets are to us.

INSTAGRATEFUL

CHECK OUT OUR STORIES

WHAT WE'RE BARKING ABOUT

POV

CELEBRATE! PET HEALTH OBSERVANCES ENGAGE CUSTOMERS, GARNER CREDIBILITY

 

INTERVIEW

EXPERT CONVERSATIONS: WHO, EXACTLY, IS RESCUING WHOM?

 

ARTICLE

WHY PET HEALTHCARE MARKETERS STILL NEED PERSONAS

 

INTERESTED IN ADOPTING?

FOLLOW THESE LINKS

PETCOFOUNDATION.ORG

ASPCA.ORG

#NATIONALDOGWEEK

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]]> 4979 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=5486 Wed, 29 Jul 2020 19:33:08 +0000 https://wearewoodruff.com/?post_type=popup_theme&p=5486 5486 0 0 0 https://wearewoodruff.com/?post_type=popup_theme&p=506749 Tue, 24 Aug 2021 16:24:29 +0000 https://wearewoodruff.com/?post_type=popup_theme&p=506749 506749 0 0 0 https://wearewoodruff.com/giant-slayers-landing-page/ Thu, 01 Jun 2023 19:30:31 +0000 https://wearewoodruff.com/?page_id=3008492 3008492 0 0 0 We Slay Giants]]> shapes and sizes]]> bring them down.]]> slaying giants
for over 30 years]]> world of business]]> weapons at our disposal]]> how you use them]]> range of services.]]> a giant?
Say it and we'll slay it]]> https://wearewoodruff.com/giant-slayers-contact-page/ Thu, 01 Jun 2023 18:48:50 +0000 https://wearewoodruff.com/?page_id=3008500 3008500 0 0 0 https://wearewoodruff.com/giant-slayers-contact-thank-you/ Thu, 01 Jun 2023 19:29:42 +0000 https://wearewoodruff.com/?page_id=3008502 3008502 0 0 0 https://wearewoodruff.com/blog/pov/animal-health-marketers-can-increase-revenue-and-growth-from-cats/ Mon, 18 Jul 2016 21:23:50 +0000 http://ws.woodruff.online/?p=152 There are more cats than dogs In fact, of the 177 million cats and dogs, 93 million are cats. That means well over half of the pets in North America are cats. And that doesn’t count the 30 to 40 million “community cats” who grace your porch every time you’re kind enough to feed them.1, 2 Yet a disproportionate share of our time and wallet is spent on our smaller furry friends. Cats account for only 30% of veterinary visits.4 Of the $23 billion spent on pet food, cat food totals only about $6 billion. Medicine, grooming, kenneling, even treats and toys—they all tell the same story. People don’t spend as much on their cats as they do on dogs.5,6 This trend runs across all demographics and income levels. Of the pet owners who make less than $20K annually, the ones with dogs spend 96% more on their pets than the ones with cats. For those who make more than $85K annually, the dogs get 91% more.3 So what’s going on? Why are cats second-class pet citizens? Don’t we love our cats? Of course we do. As it turns out, we love them just as much or more than dogs. Over 80% of cat owners consider their furry balls of joy to be companions and family members; less than 3% consider them property.2 We’d do anything to keep them happy, healthy and purring their way into our hearts. Working with a not-for-profit organization, Cat Healthy, and the feline specialists who started it has helped us to understand why. There are actually several reasons:

• First, cats are masters of disguise. When they’re sick, they hide their symptoms. Their health issues  are harder to detect, harder to diagnose and harder to treat.
• Second, cats are billed as the easy pets. They’re aloof. They don’t need walks or as much attention  and exercise as dogs. The easy-going, low-maintenance reasons that make them such attractive pets  are actually hurting their status in our homes. Out of sight, out of mind.
• It’s difficult to get them to the veterinary clinic, pet store, anywhere. Think of the dog with his head  hanging out the car window, tongue out, loving the ride. Now imagine your super-stressed cat  huddled on the floor in the back seat. Then look at the scratches on your arm to get him there.  Maybe you and your cat will just stay home today.
• They’ve been ignored by you, dear marketer. You’ve been spending a lot of time and money selling to  the low-hanging fruit: dogs. They’re easier to pose in a photo shoot. Easier to film running towards an  overflowing food bowl. Easier to pull the heartstrings with some sloppy kisses applied to a child’s  face. Just plain easier.

And we’ve been doing it so long we can’t kick the habit. Now, even when we try marketing for cats, we just treat them like smaller, more delicate dogs, and their owners like dog owners. It’s going to be a long, hard road to start speaking to cat owners, and speaking to them in a way that makes sense and motivates them. But, it’s going to be worth it. Adding a cat owner focus to our marketing efforts is going to pay off. Cat owners have money and they’re willing to spend it. They just need to be reminded that it’s the right thing to do. They need a gentle push to start thinking of their cat’s needs differently. If we remind cat owners how precious their relationships with their cats are and how much care and attention cats need, the result will be more cats at the vet, more cats on specialty diets and more owners thinking about how to help their cats live healthier, happier, longer lives. Change the way they think; change the way they act So, what are the first steps to sell more cat stuff? How can I get owners to change preventive care practices? How can I do that without seeming disingenuous or self-serving? To change the way people care for their cats—and the way they spend—we have to change the way people think about their cats. The answer, as it turns out, is pretty simple. We start by encouraging cat owners to take their cats to see a veterinarian. That’s it: go see a vet. This simple call to action does a world of good and gets the ball of string rolling on all cat fronts. Ostensibly this is where preventative care begins, where vaccinations occur, where medication is prescribed and where most specialty food is recommended. Cat owners will receive instructions to better care for their cats with more toys, more play, scratching posts, separate food dishes for every cat and all of the same kind of good advice they’ve been giving dog owners at annual visits for years. This will increase cat visits to the clinic, increasing clinic revenue. It will increase preventative medical sales like vaccines, parasiticides and therapeutics. It will increase the exposure to specialty pet foods sold at clinics and will lead to pet store sales as well. This call to action makes marketers look like people who care about cats and their happiness, not hucksters with sales agendas. You are a caring company who wants my cat to feel better; I like you. The best part: it works even if the call to action isn’t heeded. Even if the cat owner doesn’t take her cat to the veterinarian, she starts thinking about it. Even if the visit is too big a leap in her behavior, she now knows it’s the right thing to do. She might head online to learn how to better care for her cat. She might head to the pet store to spend a little more to keep her cat happy. She might get a cat carrier with the plan to take her cat to the vet in the future. Step by step, we’re changing thinking, changing behavior and increasing revenue. Owners who love their cats—which is all of them—will respond positively and buy better food, more toys, more treats. They will become aware of all the things they’ve been neglecting when it comes to keeping their cats healthy and happy. It begins a change in mindset that will ultimately lead to a change in behavior. For you, the marketer, the result is increased revenues and growth in this exciting market segment. Healthy cats; healthy bottom line. References

1. Veterinary demographics (2015). (2016). Retrieved from https://www.canadianveterinarians.net/media-centre/statistics
2. http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html
3. https://www.avma.org/news/javmanews/pages/130201a.aspx
4. Felsted, K. E. (2016). Bringing clients back--reaching out to cat owners.
5. http://www.statista.com/statistics/197950/symphonyiri-tracked-dollar-sales-of-cat-food-in-the-us/

]]> 152 0 0 0 https://wearewoodruff.com/blog/pov/overcoming-commoditization-and-managing-the-product-life-cycle-as-generics-enter-the-market/ Mon, 25 Jul 2016 16:36:52 +0000 http://ws.woodruff.online/?p=957 Managing the product life cycle in the face of generics

Every marketer would like their brand to be irreplaceable in the minds of their customers — to create such strong brand loyalty that competitive products or cheaper generics entering the marketplace would have little to no effect on sales. For millions of Americans, one brand to reach this “irreplaceable” status is Starbucks coffee. Some 60 million people visit Starbucks every week, and many of them would never consider going anywhere else, even if a competitor across the street offered caffe lattes at half the price. Unfortunately, most brands don’t fall into this category, and marketers are faced with products that are increasingly viewed as commodities.

Agriculture is not immune to commoditization. Within the next five years, the plant science industry will see some 35 active ingredients come off patent. Sixteen fungicides, 11 herbicides and eight insecticides will potentially begin competing with less expensive generics. And unfortunately for the marketers involved, the rate of new technology introductions has slowed dramatically over the last two decades, due in part to the high cost of bringing new products to market.

The high cost of “new”

It takes years and millions of dollars to get new technology from the laboratory through regulatory and into market. According to Phillips McDougal, that number currently averages 10 years and $256 million for crop protection products. For biotech traits, 13 years and $136 million. To further illustrate the rate of deceleration, in 1995 the industry screened more than 52,000 molecules to develop four and register just one. In 2010 that number tripled to almost 160,000 screened molecules to develop 1.5 and register one.

Re-evaluating the product life cycle

For many marketers, this new reality is changing the way they view and manage the product life cycle. Marketers once accustomed to a steady stream of new-product introductions — selling off products once they reached maturity or letting them fade into the generic space — are now looking for ways to evolve their mature brands, add value and extend the life cycle.

Is it possible for ag marketers to defend against commoditization, especially in the face of today’s historically low crop prices? While it’s certainly not easy, there are some compelling strategies that point to “yes.”

Asking the right questions

Besides the lowest price, it helps to ask what else your customers really value. What do they expect, and how can you help fulfill those expectations? Perhaps it’s convenience. Or more time. Surveys in the workplace tell us that today’s employees often value more vacation time over an increase in salary. So ask the fundamental questions. Find out what your customers really need and want. It might turn out to be an intangible benefit that’s sitting right in your lap — something your product can offer with a slight tweak or modification, or by repositioning it in the mind of your customer.

Price isn’t everything

Price may be high on the list of purchase criteria, but it’s not the only factor your customers consider. Return on investment is right up there, along with net profit impact and other key strengths that could set you apart. It’s important to help your customers see beyond price and look at the big picture. Marketers often assume their customers understand the full financial value of their product, when in reality, these customers may need help measuring it. Beyond showing them general industry averages, help them calculate ROI for their specific situation in both the short- and long-term.

Differentiation through segmentation

Adding value to a product now seen as a commodity could be a function of segmenting your customers — both current and potential — then building your product offerings around the particular needs of these new segments. The owner-operator of an 800-acre operation, for example, may have different needs than the corporate farm manager. You may conclude that one segment’s needs are best met with your existing core product, but another segment wants the core product with a slight customization in formula, delivery or offer. Explore all customer segments and customize your offerings accordingly.

Bundling value

One of the most successful strategies against commoditization is bundling your current product with related products or services to create a new product offering. In 1996, a self-proclaimed health nut named J. Darius Bikoff got the idea of adding vitamins and electrolytes to bottled water (the ultimate commodity product). He introduced Smartwater that year and Vitaminwater four years later. In 2007 he sold Energy Brands to the Coca-Cola company for $4.1 billion in cash.

In the case of plant science, this bundling strategy could mean adding another active ingredient or adjuvant to your current formula to enhance and expand its effectiveness. Or it could mean bundling your current product with a new service or program to augment its value. For example, offering an extended maintenance agreement with every piece of equipment sold. Again, make sure you’re meeting a real customer need and not adding something they don’t really want.

Building value from the beginning

The best way to defend yourself against an onslaught of generics is an offensive strategy rather than a defensive one. It goes back to managing the product life cycle at the very beginning, knowing that you will one day face the inevitable commodity scenario. In other words, make hay while the sun shines and build the strongest brand you can while you hold a unique position in the marketplace. Invest in strong brand development early on to create as much brand loyalty as possible. You may not end up with the Starbucks of the ag world, but you could very well add years to the life of your brand.

]]> 957 0 0 0 https://wearewoodruff.com/blog/pov/how-to-market-to-millennial-pet-owners/ Mon, 01 Aug 2016 16:46:19 +0000 http://ws.woodruff.online/?p=961 are a member of the coveted consumer group of young adults between 18 and 35 years old, millennials and their buying habits are hard to pin down. They’re finicky about the brands they choose, prone to seek out bargains, and prefer to shop online. They want retailers to “entertain” them. They see shopping as an experience instead of a necessity. But they’re one of the largest generations in history, and they have money to spend. So how do you harness that power and turn it into gold-plated kibbles and bits?

Difficult but worth it

According to a study by Wakefield Research, millennials currently make up 27 percent of the adult population in the U.S. and by 2018 will offer $3.39 trillion in spending power. But attention spans are shorter than ever and information is absorbed in an ever-increasing number of ways. It’s a large, but fractured, audience. The good news is that millennials take unprecedented care of their pets. After all, you probably don’t see many members of the Greatest Generation taking selfies of the teacup pups they carry in their Baby Bjorns. Millennials pride themselves on treating their pets like children (or better than children, in some cases). The Wakefield research shows that 76 percent of surveyed millennials said they were more likely to splurge on a luxury item for their pet than for themselves. There are a few reasons for this trend. While seeing pets as part of the family isn’t exclusive to millennials, they take it a step farther and view pet ownership as a way of preparing to have a family. It’s a generation that gets married later in life, so this intel checks out. Millennials are also far more likely than other generations to make impulse purchases to pamper themselves; it stands to reason that this impulse extends to their “children,” so they are more willing to splurge on higher-priced pet products than other generations. In fact, Wakefield points out that millennials are more than three times as likely as baby boomers to spend on pet grooming services like coat styling and coloring, and nearly twice as likely to purchase clothes for their pets. One man’s “splurge” is another man’s “necessity.” This generation extends its luxurious impulses and (possibly) over-caring to pet health. According to Wakefield, the majority of those surveyed are interested in going BPA-free on toys, spending a little more on natural and organic food or seeking out hypoallergenic cleaning products. The desire for healthy foods and a healthy lifestyle is projected as needs/wants for their pets, possibly an extension of human trends in nutrition, ingredients and exercise. In short, what they want for themselves, they want for their pets. So it’s an audience that should be easy pickings, especially if you offer any sort of high-end or health-conscious pet product. But, as usual, it ain’t that easy. There are a few things we need to talk about when we talk about talking to millennials.

Make them trust you

Forbes states that millennials value authenticity when seeking information. Especially when looking for news, millennials respect information that seems to come from a person. This is why they rely on personal blogs or social media when investigating a topic. If they smell a sell, they tend to move on. They can grow to trust corporate sources, but they have to feel that they’re receiving honest, relevant information. We’ve already established that this audience goes above and beyond when caring for their pets, so a pet care company that starts a blog or other means of more personal communication needs to be very aware of offering genuine advice, stories and conversation. Any thinly veiled advertising will fall on deaf ears.

Engage them

The Forbes study also showed that 42 percent of millennials are interested in “co-creating” products with companies. Where traditional marketing is directed at an audience, millennial-focused marketing, especially in the pet care sector, should talk with the audience. Even if it’s just an illusion, millennials want their voices heard, to be part of something bigger. Anyone who has watched the explosion of Kickstarter, the world’s largest platform for crowd-sourced funding, knows that this is true. As of late 2015, nearly $60 million had been contributed to Kickstarter projects by more than 10 million people, and more than half of those contributors are under the age of 34. Millennials want to be part of something. They want updates and information. Even if it’s somewhat superficial, making messaging seem like a conversation is an increasingly important avenue. Sure, you have something to sell, but what if you make it seem like the audience is part of a solution when they take action?

Talk to them in “their houses”

This audience wants engagement and authenticity. They want conversation instead of getting “talked at.” It’s the audience that social media was built for, so using it is no longer optional. Sixty-two percent of the respondents to the Forbes poll said that they’re more likely to become loyal to a brand if it engages on social media. We’ve already established that millennials tend to trust blogs, so seeking out influencers in the blogosphere is certainly a way to be heard when we speak. But again, millennials can smell a rat, and the 37 percent who own pets are even more prone to seek out “the sell.” They’re less concerned with brand loyalty, so appearing loyal to them is more important than ever. If you’re engaging them about better ways to help them take care of their “kids,” this generation is more likely to come back to see what you have to say. And then, you have them.

Offer content, content, content

So where does this leave us when addressing the millennial pet-care consumer? Engaging them. Earning trust. Exploring ways to offer genuine content in every cutting-edge medium. Not blatantly selling products. If we can inform this ever-expanding audience about an issue they didn’t even know they cared deeply about (say, what a pet food label is really saying), offer multiple ways to absorb the information, and let them make their own conclusions about the best way to care for/splurge on their pets, we’re more likely to make that connection. And that’s what good marketing is, right? Making connections. No matter how many legs those connections might have.]]> 961 0 0 0 https://wearewoodruff.com/blog/pov/is-digital-the-new-kind-of-ag-media/ Mon, 08 Aug 2016 16:48:30 +0000 http://ws.woodruff.online/?p=964 Just the facts, ma’am. According to a 2015 survey conducted by Farm Journal Media, 87% of all farmers will be using smartphones in 2016. That’s up from only 14% in 2009. The same survey asked how they’re using those smartphones, and besides the obvious (phone calls), the results showed that 85% use it for text messaging, 75% for email, 72% for online searches and 37% for social media. Iowa State University, in it’s 2014 Iowa Farm and Rural Life Poll, shed more light on how farmers are using smartphones to access information. Of those farmers with smartphones, 75% said they used them “often” or “very often” to help make decisions about farming. That same poll showed that 70% of all farmers own a computer with high-speed Internet access, putting to rest the common misperception that farmers are still using a dial-up service (holding steady at 14%). Of those farmers with high-speed Internet access, 74% said they use it “often” or “very often” to access information to help them make decisions about farming. Is digital the new king of ag media? So clearly, farmers are smartphone and digital savvy. And they’re using the technology to gather information on agricultural products and services. A 2015 survey by Successful Farming asked farmers how often they use mobile websites and apps to access ag information, and the answer was 46% of the time for both. That number increased to 68% for websites viewed on a desktop computer, and 72% for agricultural e-newsletters. And while those are impressive numbers for an audience once considered traditionally low tech, they pale in comparison to the more traditional media. Old habits die hard That same Successful Farming study found that farmers still prefer “traditional” media sources over digital. In fact, farmers said magazines were their preferred choice for obtaining information on agricultural products and/or services, followed by radio, dealers/retailers and television. Company websites (digital) were ranked fifth, followed by regional newspapers and direct mail. So while digital use is clearly gaining in popularity among farmers, especially in the 40 and under segment, it’s safe to say that print is not dead yet. Not by a long shot. Which is why it’s critical to look at just the right media mix when developing a total communications plan. A time for every medium At Woodruff, we use both digital and “traditional” media to reach our ag audiences. But to ensure we’re getting maximum leverage from every medium, we pay careful attention to the stages of the product evaluation/purchase decision process and plan our communications accordingly. The goal is getting the right message in the right medium at the right time. For example, we know that farmers go to company websites during the first two stages of the evaluation process to access needs and begin gathering information (Stage 1) and then to evaluate and compare products (Stage 2). But during the price comparison and purchase decision stage, website use drops to around 18%. Interestingly, website use is second only to dealer in the final customer service stage, showing that farmers are using the company’s website as their go-to place for post-purchase information after the dealer. Magazine is the farmer’s go-to medium during the first, information gathering stage -- higher than dealers and retailers. And manufacturer or supplier printed publications also rank higher than dealers at this stage. During stage two, when farmers are evaluating and comparing products, manufacturer print publications rank higher than magazines, but slightly lower than dealers. So while every medium has its place in the ever-evolving game of reaching and connecting with our ag audience, timing, as they say, is everything. We’re happy to share our knowledge and expertise in finding the right delivery vehicles to reach today’s more tech-savvy farmer. And while we believe delivery is extremely important, what you choose to say and how you choose to say it is a topic we know more than a little something about, too. But we’ll save that discussion for another day.]]> 964 0 0 0 https://wearewoodruff.com/blog/pov/addressing-different-gmo-opinions-in-product-communication/ Mon, 15 Aug 2016 16:50:03 +0000 http://ws.woodruff.online/?p=966 Misunderstanding leads to fear. Fear leads to anger. Anger leads to ill-advised purchasing decisions For marketers of consumer-facing ag brands, it’s important to first understand this fear. Then, a willingness to break free of traditional marketing methods and go above and beyond to educate potential customers will go a long way toward calming them. A calm, informed consumer is always in a brand’s best interest, if the brand’s intent is clear. Being up front, or at least seeming that way, is the clearest path to creating loyalty. “I’m confident that this food is healthy, and I learned something,” is what we’re looking for out of our audience. Know your sources Anyone who has ever been part of a GMO argument, or even observed one from afar, has seen this argument: “I eat this food and there is nothing wrong with me!” With 100 percent certainty, we can say that no GMO argument has ever been resolved with that statement. Anecdotal evidence is not a valid explanation that GMO crops are safe. It’s not evidence at all. However, most people who matter will understand the value of peer-reviewed research, or at the very least, research from widely respected (and unbiased) organizations. Recently, the American Medical Association reviewed the potential adverse health effects of bioengineered foods, and addressed implications for labeling: Results. Bioengineered foods have been consumed for close to 20 years, and during that time, no overt consequences on human health have been reported and/or substantiated in the peer-reviewed literature. However, a small potential for adverse events exists, due mainly to horizontal gene transfer, allergenicity, and toxicity. Pre-market safety assessments are designed to identify and prevent risks to human health. Consumers overwhelmingly support labeling of foods containing bioengineered ingredients. However, the FDA’s science-based labeling policies state that labels need only list such information if the bioengineered food is significantly different from its traditional counterpart, or if its production method materially changes the food’s nutritional profile (for example, if it contains a common allergen). Conclusions. Despite strong consumer interest in mandatory labeling of bioengineered foods, the FDA’s science-based labeling policies do not support special labeling without evidence of material differences between bioengineered foods and their traditional counterparts. The Council supports this science-based approach, and believes that thorough pre-market safety assessment and the FDA’s requirement that any material difference between bioengineered foods and their traditional counterparts be disclosed in labeling, are effective in ensuring the safety of bioengineered food. To better characterize the potential harms of bioengineered foods, the Council believes that supermarket safety assessment should shift from a voluntary notification process to a mandatory requirement. The Council notes that consumers wishing to choose foods without bioengineered ingredients may do so by purchasing those that are labeled “USDA Organic.” The full report can be found here. This report is an example of the type of research that can settle arguments. It’s peer-reviewed research conducted by a respected and (seemingly) unbiased organization. Studies like this is a huge step in being able to have a balanced conversation on the topic, and building trust when marketing to either side of the audience. Is it 100 percent definitive? No. But it’s measured, comprehensive, and gives you enough information to have a reasonable conversation with your audience. When you stop listening, you stop hearing The most important thing to do is to listen to your customers. If you hear the questions, you can provide the right answers, and ask questions of your own. Your consumers want ingredient labels on their food. Well, why? What exactly are they concerned about? Are they worried about their own health? The environment? Whether an ingredient is grown in the U.S.A.? Is GMO labeling even at the top of their list? Do they understand what “organic” means? Hearing their questions and posing your own informed queries will go a long way toward building trust on both sides of the GMO issue, no matter which side you’re on. It’s simple communication, but so easily lost in the noise. And cutting out the noise will help you hear.]]> 966 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-hires-two-promotes-two/ Tue, 31 May 2016 21:39:07 +0000 http://ws.woodruff.online/?p=1447 AGENCY ANNOUNCES MULTIPLE STAFF CHANGES

KANSAS CITY, Mo. (August 2,2016) - Woodruff recently announced two staff hires and two promotions in its Kansas City, Missouri, and Columbia, Missouri, offices. Ron Simmons and Mary Wheeler have joined the traffic and content departments. Additionally, Vincent Townsend and Shelby Mertz have been promoted to new positions in the account services department.

Simmons joins WS as traffic assistant. He previously worked as a project manager for Spherexx.com and spent 12 years as a graphic designer for the City of Kansas City, Missouri. Simmons received a Bachelor of Science degree in commercial graphics and design from Southern Illinois University in Carbondale, Illinois.

Wheeler joins the agency as assistant community manager. She recently graduated from Concordia University, in Seward, Nebraska, with a Bachelor of Arts degree in journalism and public relations and minors in marketing and communication. Prior to her new position, Wheeler was a student social media director for Concordia University Marketing Department.

Townsend, formerly an account coordinator, has been promoted to account executive. As an account executive, Townsend will work on additional client accounts, oversee more projects and become further involved with strategic planning on a yearly and project-by-project basis.

Mertz also has been promoted from account coordinator to account executive. Her ability to develop and streamline internal client processes paired with her strong organization, communication and problem solving skills has allowed Mertz to become an important member of the WS team. In her new role, Mertz will continue to lead and execute a multitude of projects while achieving client wants and needs through strategic thinking.

"I'm extremely proud to have such talented professionals on the Woodruff team, and I'm confident Ron, Mary, Vince and Shelby will allow us to strengthen our partnerships with clients," said Terry Woodruff, president and chief executive officer.

]]> 1447 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-named-inc-magazines-inc-5000-list/ Wed, 17 Aug 2016 22:34:02 +0000 http://ws.woodruff.online/?p=1481 Firm ranks no. 2,390 with three-year sales growth of more than 150% KANSAS CITY, Mo. (August 17, 2016) - Marketing consulting firm Woodruff has been named to Inc. magazine’s Inc. 5000, the publication’s 35th annual list of the fastest-growing private companies in America. Woodruff is a newcomer to the ranks at number 2,390, recording three-year sales growth of more than 150 percent. In addition, the firm has tripled the number of staff in the same three-year period. The list, released today, represents America’s top-performing independent entrepreneurial companies and reflects the type of business philosophy that guides Woodruff. “Our competitive, entrepreneurial spirit and ‘no boundaries’ approach to deliver great thinking is a main contributor to our financial success,” says Terry Woodruff, president and chief executive officer, Woodruff. “Our team understands the customers and markets our clients serve and has a deft ability to solve business challenges with great success.” Woodruff has a strong base of business in the agricultural and animal health sectors, and its team members have diverse business and communications experience in these markets. The firm offers marketing, digital content development and public relations expertise. Over the past few years, the firm has realized the greatest pace of growth in its history. In 2014, Woodruff was one of seven companies to receive a Fast Track Award from the Missouri Chamber of Commerce, which honors the state’s fastest growing businesses. Celebrating its 25th anniversary in 2017, Woodruff has offices in Columbia, Missouri; Kansas City, Missouri; Minneapolis/St. Paul, Minnesota; and Calgary, Alberta, Canada. Woodruff is a next-generation marketing and communications firm, delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, Woodruff is able to propel clients and their brands farther, faster. Woodruff has been a trusted global partner of clients for more than 20 years with specialties in agriculture, financial services, and healthcare. More about Inc. and the Inc. 500|5000 Methodology The 2016 Inc. 5000 is ranked according to percentage revenue growth when comparing 2012 to 2015. To qualify, companies must have been founded and generating revenue by March 31, 2012. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2015. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2012 is $100,000; the minimum for 2015 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.'s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.]]> 1481 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-debuts-the-new-2016-mizzou-football-poster/ Sun, 07 Aug 2016 22:38:58 +0000 http://ws.woodruff.online/?p=1484

For 14 years, Woodruff has produced award-winning, nationally recognized materials for Mizzou Athletics that promote the success of each sport, encourage fan support and serve as inspiration for future athletes. Every season, a new poster graces the windows, walls and dorm rooms of supporting businesses and Tiger fans. Designs have even become collector’s items of sorts and often appear in framed groupings in sports bars, restaurants and rec rooms around Columbia, Mo., and far beyond. This year’s football poster is no exception.

One of the most anticipated releases every season... Does not disappoint! AMAZING concept/execution Mizzou Football and Mizzou Athletics!

Posterswag.com / July 26, 2016

The 2016 season is all about opportunity for the Tigers. With a new head coach at the helm, a brand new staff and athletes who are highly motivated to prove themselves, Mizzou wanted to put the idea of “team” front and center. Now more than ever the poster needed to show unity.With photos of actual fans, players from each team unit and Coach Barry Odom at work, Woodruff built the Mizzou tiger logo to represent how each individual contributes to the program’s success. The concept shows what Mizzou is all about. Everyone’s role, no matter how detailed, is important and everyone plays a role in demonstrating what it truly means to be a Tiger.

]]> 1484 0 0 0 https://wearewoodruff.com/blog/pov/overcoming-the-communication-challenges-between-growers-and-farmland-owners/ Mon, 22 Aug 2016 20:42:18 +0000 http://ws.woodruff.online/?p=1604 You own the land. You farm the land. Once upon a time, this was simply the way it was. Every farmer’s dream was to own a prime patch of land, farm it his or herself, and make a comfortable living on their own property. Independent. Free of upstream management. My, how things have changed. An increasing amount of farmers rent or lease land, having to deal with landlords who just want to make a profit and get the heck out of dodge. According to the USDA’s 2014 Farmland Ownership and Tenure survey, nearly 40 percent of U.S. farmland is rented or leased. In high-production states of the corn belt, that number can be even higher, and has been on an upward trend over the last 30-plus years. An Iowa State University study showed the amount of owner-operated land in Iowa dropped from 55 percent in 1982 to 40 percent in 2012. That’s 60 percent of all farm acreage in a heartland state that is owned by someone other than the grower. More importantly, the percentage of land farmed through a cash-rent agreement jumped from 21 percent to 46 percent. In the first half of this decade, when commodity prices were higher, rents also rose – reaching an average of $260/acre in Iowa for the 2014 crop year. Since that time, cash-crop prices have dropped close to 50%, while cash rents have only gone down 15%. In short, many growers today face challenges that farmers of old never had to consider. Lower profit margins and limitations placed on you by people who don’t know (or maybe even care) about your business are specifically 21st-century problems. A gap in communication Of the two million landowners renting acreage to others for ag purposes in the U.S., 87 percent were landlords who did not operate a farm themselves. That’s 350 million acres of land controlled by people who may not understand the needs of their growers. Often, it just takes a farmer to talk to a farmer. For those growers who are fortunate enough to work with owners who are current or former operators, the conversation is manageable because they have someone who understands their challenges. However, those growers who are working with owners without a farming background have an uphill climb. If a farm management-company is in the mix, growers have yet another hurdle when it comes to making decisions. And what about contract quirks or regional and/or environmental issues? Renters face myriad issues that absentee owners may not fully understand. Leases may require certain land improvements or benchmarks (soil testing, property conservation, fertility and liming agreements), or restrict certain farming practices (double cropping, fertilizer restrictions, cattle stocking rates, prescribed fire, limitation of cattle’s access to surface water). Growers, in many instances, don't have full flexibility to make the best changes or decisions on their farms due to contracts and farm management relationships. So how do we help? The good news is that when a grower has a problem, a supplier (and, in turn, the supplier’s marketer) has an opportunity. There has never been a more fertile ground to provide growers with tools to help differentiate their products and enhance their bottom line. And, since they’re often dealing with landlords who don’t fully understand their plight, growers are likely to be very receptive to those who do. Obviously, a product has to perform. If a tool doesn’t work, a farmer won’t buy it even in the best of financial times. When the bottom line is on the line, every decision on the farm is a big one, especially when it comes to outside costs. But in today’s landscape, performance isn’t our only opportunity to differentiate. If we can provide secondary benefits to not only meet the distinct needs of today’s producer and also play into the needs of their landowners or downstream customers, we’ll easier separate your product from the competition. One multi-tool is better than a number of separate tools, after all. Less packaging and fewer trips to the store in the first place are concepts that anyone can understand. Being proactive to grab the grower’s ear is another key aspect to marketing to this audience. Why show them a brochure, when you can use an app? If your product can help them, do you have a tool that can prove it? Can you evaluate their situation and show them exactly what they need to do to be successful? Pretty words and lovely green landscapes can get you in the door, but proof that you understand what they’re looking for –and even what they aren’t— is the closer. It’s the difference between winning the El Dorado and the steak knives. Reaching out to the landowner or management firm is always a possibility, if your product can help their situations. If the product improves the grower’s crop, but also creates a sustainable situation for the soil, you’ve literally raised the value of the land. If you have tools in place that can prove it, you might have an influencer that can encourage a grower to hear you out. The more you know As always, knowledge is the most valuable tool in a marketer’s pocket. Knowing your audience’s ownership situation allows you to adjust your channels so that growers can be armed with the tools needed to make the crop a win-win for all parties involved.]]> 1604 0 0 0 https://wearewoodruff.com/blog/pov/how-marketers-can-better-communicate-pet-ownership-health-benefits/ Mon, 29 Aug 2016 16:55:21 +0000 http://www.woodruffsweitzer.com/?p=2193 Because pets help keep your customers healthy, not just happy Many pet parents intuitively know they receive health benefits from sharing their lives and homes with companion animals — and these health benefits are important to them, according to the 2015-2016 National Pet Owners Survey. This information tidbit could benefit savvy marketers, especially now that emerging research supports what pet owners have “known” all along: pet ownership helps lower blood pressure, reduces the risk for heart disease and helps decrease loneliness, anxiety and depression. The research into how pets help improve human health is fascinating, and the results — although mixed — speak to the strength of the human-animal bond. So can marketing really use this information to connect with consumers in a meaningful way? Not just to sell products and services (although that needs to happen), but also to help improve people’s and pets’ lives? Yes! That assumes, of course, your company is willing to learn what really matters to pet-owning consumers, and then put those needs first when developing or revamping products, services, brand experiences and communications. Even your employees’ health could potentially benefit from initiatives such as Take Your Dog to Work Day. The following are guidelines we'd recommend to marketers inside and outside of the animal health and pet products categories who want to leverage pet-associated health benefits to better connect with pet parents:

1. Connect your brand, products, even your company, to activities people do with their pets, especially to health-related activities.

Pet parents don’t just walk their dogs — although many dog owners do a lot of walking. They run, bike and hike with their four-legged companions. And as many avid dog-owning runners can attest, the right dog can be an excellent training partner. Beyond walking and running, people spend time talking to their pets, traveling with them, watching TV and surfing the Internet with them, eating with them and even packing on extra pounds with them. Aligning pet products and services with these activities is a smart way to connect with pet owners. When was the last time marketing and product brand teams evaluated opportunities to reformulate, refresh or relaunch products in light of health benefits to both pet and owner? Now would be a good time for such an assessment if one hasn’t been done recently. Numerous “feel-good” opportunities exist to reinforce your company’s reputation as one that cares for pets so they can help care for people. For example, the nonprofit group Basic Animal Rescue Training (BART), which trains firefighters and other first responders how to handle pets and livestock encountered during emergencies and disasters, holds an annual duathlon (200-meter swim and 5K run/walk) for owners and their dogs. Sponsors of the event have included an animal health company, car dealership, active-dog gear manufacturer, pet-products retailer and fire department, among others. The event gives dog owners an opportunity to enjoy outdoor activities with their pets while helping to raise funds for BART. Duathlon sponsors are recognized for their community support as well as their commitment to protecting the human-animal bond, human health, safety and well-being.

2. Build partnerships with like-minded brands to promote healthy lifestyles for pets and their people.

With dog, cat and human obesity at epidemic levels (at least in the United States), encouraging pet owners to adopt a healthy eating plan and to move more with their pets is one way to take advantage of the health benefits afforded by pet ownership. After all, several studies suggest dog owners are more physically active and are more likely to reach the recommended activity level (150 minutes per week of moderate-intensity exercise) than those who aren’t dog owners. Research also shows that dog walkers are less likely to be obese compared with dog owners who don’t walk their dogs and those who don’t own dogs. Leveraging that type of information, Nestlé Purina PetCare and Jenny Craig, another Nestlé company, created two campaigns to help people and their pets exercise and lose weight together. What weight-loss experts from Jenny Craig and Nestlé Purina realized was that the strategies that help people lose weight — meal planning, one-on-one counseling and support, a workout buddy (preferably a nonjudgmental one) — are also effective in helping pets lose weight. Pet owners who signed up online were given a choice of special offers, including a consultation with a Jenny Craig specialist and rebate with purchase of Purina Veterinary Diets® OM Overweight Management® Canine or Feline Formula. In another partnership, Zuke’s, the maker of all-natural performance dog treats, hit the road on a Fuel the Love tour to celebrate active, healthy lifestyles inspired by the adventures of dog companionship. Joining Zuke’s for the three-month tour of the Western United States were several other outdoor-centric, dog-loving brands: Subaru, Cricket trailers, Ruff Wear (performance dog gear), West Paw Design, and Yakima and Trek bikes. The tour made appearances at dog-friendly events with a pop-up sampling bar and dog agility course. Beyond promoting the health benefits of increased activity and good nutrition, communications across a wide range of channels can address numerous topics, from key steps to getting started with an exercise program to signs that your dog may be experiencing heat stress during hot weather, to appropriate flea and tick control.

3. Invest in research that helps prove companion animals are good for people’s health.

The role of companion animals in assisting healing has gained recognition in all kinds of health care settings, but there’s plenty of research yet to be done and hurdles to overcome. The Human-Animal Bond Research Initiative (HABRI) Foundation, a nonprofit research and education organization, is dedicated to curating and funding scientific studies that show companion animals are good for human health. HABRI also is active in public policy initiatives that can help as many people as possible enjoy the health benefits that animal companions can provide. The organization is always looking for new supporters; and companies can get involved by contributing time, talent and money. To learn more about HABRI and how individuals and companies can help support their mission, check out their HABRI. More than ever before, pets are considered family. And we can expect that pet owners’ demands and expectations for pet-related products and services will only increase. When a company recognizes and honors the bond between pet parents and their pets, helps them solve problems and improves their daily lives, that company will be rewarded with attention and loyalty. If you're looking for a marketing partner who can help identify insights into pet parents' mindsets and purchasing behaviors as well as brand positioning within the pet health market, please call us. We'd be happy to discuss how we can help you take advantage of these kinds of opportunities.]]> 2193 0 0 0 https://wearewoodruff.com/blog/pov/leveraging-increased-spending-in-pet-health/ Mon, 05 Sep 2016 17:04:21 +0000 http://www.woodruffsweitzer.com/?p=2209 Are You Taking Advantage of It? Dogs, cats, fish, even hamsters…they play a huge part in our lives. They’re loyal companions. They greet us when we get home from work. Comfort us when we’re feeling down, and celebrate a warm summer’s evening with us by taking a stroll. Well, maybe not the fish. In return, we feed them, give them shelter and affection, get them medicine when they’re sick, buy them squeaky toys, and rub their bellies when they have an itch they can’t quite scratch—except the fish, of course. We carve out a sizable chunk of our budgets to keep them happy and healthy. How sizable? It’s a lot, and it’s growing every year. Great news, for sure, but how can marketers plan for and make the most of increased spending? To make your plan, you need to know how much pet owners are spending and how much growth you can expect. Last year, Americans spent more than $60 billion on their pets. We’ll spend an estimated $62 billion in 2016. Since 2006, our spending has increased by more than $2 billion every single year.1 Why is spending increasing? There are several factors at work. Certainly the number of pets in our lives has increased in last 10 years, but nowhere near as fast as our spending. In fact, there were fewer households with dogs and cats in 2015 than 2014, but spending still went up by $2.55 billion.2,3 So more animals isn’t the whole story. Another factor is based on a pretty obvious truth: we love our pets. They are a part of the family. They enrich our lives. Cutting corners and saving money when it comes to the health and happiness of our family seems callous and cold. Spending more on the people and animals we love is an easily justifiable spend. Finally, people are spending more on their pets for the same reason people are spending more on health and fitness. Preventive care, overall health and a higher quality of life has become a part of our consciousness. Like the way people are changing how they view health, we are changing how we take care of our animals. We’re spending more on nutrition and fitness for the whole family, not just for ourselves but also for our pets. Like our Fitbits, there are pedometers for cats and dogs. We can buy organic fruits and vegetables for our tables, and there’s a natural trend in pet food. Natural SKUs now account for 69 percent of all sales in the pet specialty channel.4 What do you get for $60 billion? What are pet owners spending all that money on? As it turns out, a little bit of everything. Both products and services are seeing growth. It breaks down like this: Food $23.05 billion Supplies/OTC medicine $14.28 billion Vet care $15.42 billion Live animal purchases $2.12 billion Pet services: grooming &amp; boarding $5.41 billion1 That’s good news if you’re in the pet business. No matter what it is you’re selling, you can sell more of it in the future. Will the trend continue? Statistics show yes! The growth has been consistent for more than 10 years. Good years and bad years, through recession and growth, boom and bust, we just keep spending more on our pets. Add to that the trends in healthier living and higher quality of life—not to mention the role companion animals play in our happiness—and there is no reason to believe spending on pets will not continue to grow for years to come. Marketers have a role to play in keeping the ball rolling. We can use our special powers to keep people thinking about their pets, how important they are and how to better care for them. There’s a current American Pet Products Association campaign dedicated to showing the health benefits of pets in our lives. The campaign is designed to increase pet ownership and spending. It’s an example of how marketers can both capitalize on and drive the trends to keep the pet market growing. How can I make the most of increased spending? How can you take advantage of all this additional spending? If you’re marketing pet products, you already are. But you can probably do more. There are steps you can take to maximize your share of all of this extra money, and to keep the trend going. Here are a few to consider: 1. Speak their language Trust begins with shared values, and there aren’t many things people love more than their pets. Prove that you understand that relationship. Treat all pets like your own, and speak to owners about the benefits they’ll find most important. Talk to them about enriching the lives of their pets, not about your product features. 2. Hit them at every message point Curled up on the couch watching a movie, checking email before heading home for a walk, driving to the pet store for a new bag of food, checking online to see why their cat “goes” outside the litter box, or in the veterinary clinic for vaccine boosters, be there when and where pet owners are thinking of their special companions. Look at all the options in your communications mix to speak to them in a meaningful and relevant way. And then, speak to them consistently across the entire mix. They should know who you are, what you stand for and what you have to offer, from your packaging to your advertising all the way to your efforts in-store and in-clinic. 3. Make their lives easier Position your product or service simply and straightforwardly. What does your product or service do to make their pet happier or healthier? How can you make choosing your product easier? Do you supply a special tool to help choose or use your product? Is there a message or content they need to hear to make them choose you? Deliver it. 4. Leverage social media platforms Speaking of content, consumers listen to people before companies—particularly when the health of their family members are concerned. Expert opinions will drive beliefs and behavior. Social word-of-mouth and reviews will enforce them. Create and curate content that will show you in the best light and get your word out. See what people are talking about and become a part of the conversation. The rising tide towards better health and a higher quality of life for every family member, including our pets, will float all marketing boats. Your efforts should be designed not only to keep you afloat in these exciting times but also to keep that tide rising.   Sources:

1. http://www.americanpetproducts.org/press_industrytrends.asp
2. http://www.iii.org/fact-statistic/pet-statistics
3. http://www.iii.org/table-archive/22253
4. http://www.petbusiness.com/Global-Pet-Food-Spending-Reaches-70-billion/

]]> 2209 0 0 0 https://wearewoodruff.com/blog/pov/how-to-talk-about-antibiotic-antimicrobial-use-in-food-animals/ Mon, 12 Sep 2016 17:49:24 +0000 http://www.woodruffsweitzer.com/?p=2211 Words matter when talking about antimicrobials and food animals Today’s consumers want to know more about the food they eat: what’s in it, who’s producing it, how it’s raised, how it’s made and how it will impact their short- and long-term health. While this is an excellent opportunity to educate today’s food consumers, there’s also a disconnect: Most consumers are at least three generations removed from agriculture. So not only do they know very little about raising and caring for livestock and poultry but also they talk about it very differently from those familiar with animal agriculture and food production. That makes using language consumers will understand and relate to a key challenge for animal health and food industry marketers as they strive to discuss food-related issues with consumers. Consumers are also more connected than ever before, and have unprecedented access to information — and misinformation — about how livestock, poultry and fish are raised and how antibiotics are used in food animals. The challenge is that antibiotic use in food animals isn’t a clear-cut issue. It’s a complicated one that’s all-too-frequently oversimplified by both critics and supporters, and that’s not easily condensed into 30 second or shorter sound bites. Unfortunately, many “information” sources are often misleading and inaccurate concerning antibiotic use — and particularly antimicrobial resistance and its relationship to antibiotic use — in food animals. Drivers for transparency in animal agriculture It should be obvious to everyone associated with food production that transparency is no longer optional — it’s expected. Consumers expect information that’s presented in a clear, concise and understandable way as they make their food buying decisions. Here again, language and word choice is critical to the effective communication that satisfies consumers’ needs. Demand for transparency has been driven by a variety of issues and events that have eroded consumer confidence in food safety and food companies. One issue in particular that’s fed consumer distrust of animal agriculture is the use of antibiotics in livestock and poultry feed for production purposes (e.g., growth promotion and feed efficiency). Some consumers fear they’re eating antibiotic residues with every bite of meat. Still other consumers are afraid they could become infected with and deathly ill from antibiotic-resistant bacteria. Consumer anxiety becomes easy to understand when news stories, articles and blog posts carry headlines such as “Bacteria resistant to last-resort antibiotic appears in U.S.”[1] and “How factory farming is giving rise to antibiotic-resistant superbugs.”[2] The word choices of these titles — along with the accompanying content — connect with readers’ emotions and heighten their fears. These stories and many more show how politically, socially and emotionally charged the discussion has become. Building consumer trust, allaying concerns Animal agriculture and food industry stakeholders face several challenges in building consumer trust in the safety of the U.S. food supply at a time when consumers are considering more factors — especially transparency, health and wellness, and safety — as part of their food-buying decision-making process. Unfortunately, key messages about the appropriate role of antibiotics in food animal production and the safeguards already in place to protect the U.S. food supply sometimes get lost in the debate on animal agriculture’s contribution to antibiotic resistance. Consumers need to hear that livestock and poultry producers, veterinarians, and animal health and food companies all take very seriously the issues of drug residues and antimicrobial resistance. Many leading animal health companies have been taking steps to make antibiotics available only for disease treatment and prevention, not growth promotion, and are researching alternatives to antibiotics. Consumers also need to know that the U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA), Centers for Disease Control and Prevention (CDC), World Health Organization (WHO) and many other scientific and health organizations are committed to assuring food safety while protecting human and animal health — not only in the United States, but globally. As important as public health concerns about food safety are, veterinarians and food animal producers can’t forget about the animals in their care. Consumers need to hear that animals get sick just like people, and without antibiotic treatment, many sick animals would suffer needlessly and even die. In these cases, producers use antibiotics under the supervision of their veterinarians and in compliance with the FDA-approved label directions. Talking with consumers about antimicrobial use in food animals When it comes to food, animal agriculture and food companies need to emphasize to consumers that we all want the same thing — food that’s safe for everyone today and 20 years from now. Consumers most likely don’t realize that livestock and poultry producers and their families eat food from the same supply chain that they do. Producers don’t intentionally use practices that cause harm — to their animals, their families, themselves or their customers. When talking with consumers, it’s important to use everyday language that they’ll understand. Just as word choice can alarm and excite, it can also calm and soothe. Choose words wisely. At the same time, be committed to having a conversation, not just defending, educating or correcting misinformation. Conversations can get uncomfortable; strive to keep the tone and tenor positive, informative and professional. Stakeholders in the food chain need to keep in mind several points when talking about antibiotics and how they’re used to keep food animals healthy. Some of the following points are actual recommendations made by consumers who were surveyed by Elanco, a leading animal health company.

• Actively listen — Listen, without judgment, for opportunities to connect with and better understand consumers’ concerns. Ask questions to invite dialogue and show understanding.
• Align language and word choices — Consumers don’t talk about antimicrobials or antibiotics in the same way as animal health and veterinary industry professionals do. Using consumers’ language and word choices when talking about antibiotics and food animals can help improve the understanding of all parties in the conversation.
• Acknowledge concerns — Consumers have legitimate concerns and questions about how and why antibiotics are used in food animals. When their views are acknowledged — whether or not you agree with those views — consumers will likely be more open to other perspectives.
• Accept responsibility — The livestock and poultry industries, veterinarians and animal health companies all have roles in providing clear answers to consumers’ questions about antibiotics and their use.
• Add context — Talk about the bigger picture: Antibiotics are just one of many options producers and their veterinarians consider and use as they care for animals. And antibiotics are just one type of product that animal health companies offer to help veterinarians and livestock and poultry producers protect and manage animal health.

Antimicrobials are some of the most important treatment options available in veterinary and human medicine. The development of antimicrobial resistance has progressively compromised the effectiveness of these medicines — and increased concern about how antibiotics are used in food animals and on the farm. While there are no simple solutions to this complex problem, marketers and other stakeholders can choose how they communicate with consumers. Words do matter.

1. Rosen M. Bacteria resistant to last-resort antibiotic appears in U.S. Science News Online. May 27, 2016. https://www.sciencenews.org/article/bacteria-resistant-last-resort-antibiotic-appears-us. Accessed August 12, 2016.
2. Pacelle W. How factory farming is giving rise to antibiotic-resistant superbugs. AlterNet. August 11, 2016. http://www.alternet.org/food/how-factory-farming-giving-rise-antibiotic-resistant-superbugs. Accessed August 12, 2016.

]]> 2211 0 0 0 https://wearewoodruff.com/blog/pov/social-media-influencing-pet-product-buyers-journey/ Mon, 19 Sep 2016 17:55:18 +0000 http://www.woodruffsweitzer.com/?p=2214 How social media affects the pet care customer’s journey The good thing (and the bad thing) about social media is that it’s a constant presence in everyone’s life. It’s a constant, real-time presence on the customer’s journey. I.E., it’s a constant distraction. It’s a two-way street; customers can interact with brands like never before, but they can also investigate brands like never before. Its easy to use social media to influence an audience, but it’s just as easy for competitors and dissenters to use it. It’s a sword with many edges, but that also means it’s a potent weapon. Here’s the important thing: Everyone uses social media, and when it comes to pet owners, we mean everyone. A recent survey by Mars Petcare U.S. shows that 65 percent of pet owners post about their pets an average of twice per week. Sixteen percent said that they post more than four times every week. And a small percentage (the truly passionate 13 percent) said that they post more about their pets than their own families. Seventeen percent of pet owners have created social media profiles specifically for their pets – not only can a brand speak directly to Ser Pounce’s mom; they can speak to Ser Pounce. That’s a power we’ve never had before. You know that personal delight you feel when (if) you get retweeted by a celebrity, brand or person of influence? Now imagine the pride you’d feel if your child was retweeted. Now imagine the incredible flush of accomplishment you’d get if the online voice of your beloved goldfish was retweeted by his “favorite” brand. It’s a small, weird thing to be proud of, but it’s also an incredible feeling. And that feeling is a powerful thing to have control over. As marketers, we do, because now when a pet parent investigates a brand or product, they already have a personal connection whether they meant to or not.

More than a tool; it’s a relationship

Because of all these factors, the marketing power of social media is growing. Consumers are researching and buying products using social media in a variety of ways throughout the decision-making process, and they now take it personally. Social media offers a platform where consumers can share information, research opinions and make educated decisions about your products, services and overall business in real time. And they care more, because of the stakes for their pets, and the visibility of their actions to others in their social media circles, and their connections’ visibility to them. A Forrester study shows that while more than 85 percent of customers use social for discovery and consideration for purchase, 81 percent initially gained awareness of a recent purchase via the activity of their social connections. Significantly, 43 percent report that their purchase was influenced by a company's social post when shopping, and 30 percent indicate they were influenced by paid social ads. So while personal connections have a huge impact on decisions, marketing has a very vocal and direct impact. That’s more comforting than a purring Siamese!

The purchase is not the end

A purchase is no longer the end of the buying journey. It's not just about the transaction; it's about the experience. People want a relationship with their brand, they want to share their opinions and they want their complaints to be addressed. And, because their voices are louder than ever and easily shared, an individual consumer has more influence than ever. As marketers, we’ve never had it better. While the consumers’ journey can be a many-branching path, we have an incredible opportunity to provide the maps and guideposts that will safely lead them where they want to go. And where they want to go is where we want to be. Next: Building a strategy to harness what we’ve learned]]> 2214 0 0 0 https://wearewoodruff.com/blog/pov/how-to-best-market-to-pet-owners-in-the-best-pet-owning-cities/ Mon, 26 Sep 2016 18:02:31 +0000 http://www.woodruffsweitzer.com/?p=2216 Spending Hot Spots and What Marketers Need to Know Show of hands, who loves pets? If this actually worked, there would be almost 80 million hands up across America, according to a recent survey conducted by the American Pet Products Association. Pets are part of the family and all signs suggest the family is going to keep on growing. We take them to dog parks. We eat and shop with them at pet-friendly restaurants and stores. We pamper them with high-end grooming, boarding and veterinary care. We feed them, cuddle them, shower them with gifts and attention. In 2016, we’ll spend an estimated $62 billion on our pets.1 That, dear marketer, is love! Reaching pet owners—online, and maybe more importantly, where they live (but where is that and why?)—has to be top-of-marketing-mind. The number of pets will continue to grow. Owners are also becoming more sophisticated shoppers for their pets, learning more before they buy. Together these factors will lead to ever higher levels of spending. Reaching pet product customers where they live, both physically and online, continues to emerge as a challenge that pet product marketers need to solve. Another trend, unrelated to pets, is “right message, right time, right place-marketing.” Social media and the proliferation of digital make everything available all the time. While we may think the internet makes physical location considerations in marketing less relevant than ever before, there may actually be significant opportunity for pet product and service companies to focus their efforts on geo-targeted pet-owning communities. Where Are the Best Places for Pets? Back to our original show-of-hands question…of the 80 million, what cities had the most hands in the air? Cities that consistently rank highly among “best pet-owning cities” include:

• San Diego, CA
• Austin, TX
• Portland, OR
• Boston, MA
• Boulder, CO
• Las Vegas, NV
• Miami, FL

Why do pet lovers choose to own their pets in these places over the rest of pet-friendly USA? What makes them such a haven for pets? There are a number of factors. Some are economic, like home size. If you can afford a bigger yard, you’re more likely to want a furry friend running around back there. You also have to consider pet insurance premiums, veterinary costs and retail markup on squeeze balls, scratching posts and pet food. Being a good pet owner isn’t cheap, but it’s cheaper in some places than others. Another consideration is purely physical: walking a dog in the cold isn’t as attractive as in the warm. The majority of factors, however, take on a chicken and egg debate. Are there more veterinarians, dog parks, pet stores, boarding services and pet-friendly places in a city because there are more pets there, or are service providers in those cities ready for the pets to arrive? Certainly, there is a critical mass of pets that fuels business growth, and once that critical mass is achieved, the services are available for pet population expansion. Pets beget pet services. Pet services make it easier to own a pet. The two fuel each other. You Know Where to Find the Pets — Now What? As marketing and communications experts, it’s our job to deliver the most relevant message to a precisely targeted audience. Take a minute to think about your nationwide audience of pet product and service buyers. Now consider that there are groups of them more heavily concentrated — and probably more open to hearing from you—in specific geographic areas. There may be more possibilities, and higher return on investment, targeting them geographically than the digital trends suggest. But how? Targeted Campaigns Target your advertising, both traditional and online, in the places where the most people are interested in hearing it. Running print, out-of-home and broadcast in specific cities will maximize your media dollars, and targeting online and social through IP addresses and self-identifying home towns will help you focus on and reach more pet owners. And focus your message specifically to these areas. This will maximize both ROI and the efficacy of what you run. Physical Presence Consider holding local events. If you have more potential customers in the area, you can alert them to your presence by attending or even hosting pet-related events. Partner with businesses in the area that align with your product or service. You might even offer exclusives or discounts with retailers in targeted cities and neighborhoods. There may be sponsorship opportunities to build awareness and goodwill in the specific areas. Find out what’s important to the people in that specific community and make it important to you. If everything goes great, you might even explore brick and mortar retail options and expansion into pet-friendly areas. Local Learning A large group of like-minded potential customers in one place makes that place ripe for conducting focus groups and surveys. Once you understand what drives their behaviors, you can align your brand’s position in a way that resonates. The learning possibilities go beyond audience attitudes and behaviors. Consider this focus of pet-lovers a new product development opportunity. You can create, redesign and market products based on factors specific to the region, like using local ingredients or packaging design that suits demographics and psychographics. Engage Influencers The same factors and people that make these cities popular for pets could drive your sales. Build relationships with them to become ambassadors of your brand and spread the word across social media. And in a more grassroots way, you can engage influencers by supporting animal-friendly group relationships and other hubs of pet activity like breeders and shelters. Thinking About Marketing Solutions This may sound like a lot of great ideas, but how do you find the right location to plan these initiatives? And how do you launch them once you’ve decided where? It begins with understanding your analytics. You have to know what your traffic and engagement patterns mean — from all your projections, platforms and activities. Only then can you apply that data to target and fine-tune your communications. A marketing partner that understands these things will help you gather and analyze the data to make the right decisions, pick the best location and choose the activities that will make the most impact. Consider a partner with geo-targeted media buying expertise — both on and offline. They’ll also have the expertise to help with social media by listening to the conversation, understanding where it’s going and keeping your message relevant. A content and social marketing strategy will help you understand how to engage local audiences and have your voice heard. Finally, you’ll need an experienced public relations and events team to help you make a splash in the city you choose. Pick your city, pick your partner and watch your pet business grow! Resources

1. http://www.americanpetproducts.org/press_industrytrends.asp

]]> 2216 0 0 0 https://wearewoodruff.com/blog/pov/pet-health-brand-trust/ Mon, 03 Oct 2016 19:34:57 +0000 http://www.woodruffsweitzer.com/?p=2218 Why is trust so hard? As a marketer, you know the landscape has changed. Audiences are more sophisticated, educated and fragmented. They can see you coming a mile away, and they’re skeptical of everything you say and do. They know you want their money, and they’re not sure what you’re offering in exchange. What makes it worse is that it seems for every good, honest company (like yours!), there’s another one cooking the books, fibbing to their customers, making false claims and getting caught with their hands in the cookie jar. Traditional media — social media even more so — tends to concentrate on the negative, and scandalous, trust-destroying stories spread like wildfire. Inevitably, we all get painted — tainted — with that brush of suspicion. Where in the past we might have been lucky enough to start on neutral ground with consumer perception, we now start in the trust basement and have to earn every step up to a place where consumers believe what we have to say. More specifically for product marketers, changes in consumer and government regulations can have a tremendous impact on the landscape and pique suspicion. If the government had to step in to regulate what you’re doing, you must have been doing it wrong, cutting corners or trying to pull a fast one. For pet product marketers in particular, people are treating and taking care of their furry companions differently. For more and more of the 65 percent of households that own pets, that pet is a member of the family.1 When it comes to the health and happiness of our families, we won’t leave anything to chance. I might take a chance on a new running shoe, shaving cream or hot sauce, but when it comes to the well-being of my family, I remain skeptical. How do you climb the trust ladder? First, you have to figure out what rung you’re on now. Start with some benchmark research and online listening. See what, if anything, people are thinking and are saying about you. Understand the conversations people are having and where they’re taking place. Are you credible? Are your current brands or products seen favorably, neutrally or negatively? Identify detractors and supporters. Trusted voices online and socially have more and more influence over their audiences. Identifying what, if anything, these key influencers are saying about you is really important to establishing your position. Once you know where you stand, what people think and who those people are, you can begin your journey up the ladder. Trust begins with shared values. If we see eye-to-eye on the things that are important to me — and I feel like they’re important to you too — we have the foundation for trust. That means you have to stand for something. Put a flag in the ground. Have an opinion and back it up with the things you say and do: your voice should match who you are in all advertising and communications, and your opinion and values should influence how you do business, how you treat your employees, even what charities you support. Then find the people who feel the same way. For marketers with pet products and services, the importance of pets in our lives is a good place to start. How does your product or service enhance the lives of pets or the connection between owner and pet? It’s emotionally fertile ground, and there’s enough of it to carve out a space for your brand. Build personas for your target audience. Really dig in and get to the bottom of what they think, feel and want. Choose the people you can speak to genuinely and with authenticity. Then, speak to them. What can you add to the conversation? Present yourself truthfully and confidently and let your audience decide if your messages and products are right for them. Be transparent about your product or service. Be proud of and open about what you do. Don’t stop now! You know who you are, you know what you stand for and you’ve put it out there honestly, and you’ve found the people who are willing to listen. Engage them in dialogue. Millennials have shown us that making claims isn’t enough; they want to be a part of the conversation. We’ve learned that doesn’t just apply to Millennials. Treat all of your customers like friends. Listen. Share. Ask them for help. Testimonials, reviews and stories — user-generated content — are a great way to get people to connect with your brand. That connection builds loyalty and creates ambassadors. Speaking of reviews, they’re a great way to build transparency. Be careful: too many good reviews aren’t always the best idea. They can set off red flags and seem disingenuous. Cultivate and push out balanced reviews — good and bad — from both customers and trusted experts and resources. Be consistent. Deliver the same brand promise and the same messages, in the same voice, across all platforms. Changing voice to try and expand your reach or shift your audience is confusing. Let people get to know you. Where do you stand on customer service? Do you provide genuine concern to help your customers along the way, to use your product to the highest benefit for them, and to create an easy, enjoyable experience with your brand? And what about when problems arise? Resolving issues in an open and timely matter is a fantastic way to build trust. These are the people who have already tried your product. Making sure they’re satisfied builds loyalty and creates social champions. Customer service is key to supporting and balancing the conversation. Don’t take it for granted. Now that you have loyal customers, engaged and trusting, don’t ignore them. Be interested in them. Talk to them, lots. Find out what else is important to them and make it important to you. Take up a new cause that supports your customers and their pets. When you make mistakes — and everyone does — say you’re sorry. In this bold new world of marketing where technology has given every customer a voice and more choice than ever before, the customer relationship has become personal, simple. Treat your customer like a person, like a friend you want to keep. Trust them and they’ll trust you.]]> 2218 0 0 0 https://wearewoodruff.com/blog/pov/building-and-managing-relationships-with-pet-media/ Tue, 04 Oct 2016 16:09:46 +0000 http://www.woodruffsweitzer.com/?p=2294 How do I build media relationships? “It’s not what you know. It’s who you know.” It might be a cliché, but it’s a true statement. Human nature is to go with the familiar, and editors are no exception. If I’m running a pet blog, and I have a technical question, I’m probably going to call a familiar face, as opposed to a name I pulled off of Google or some random masthead. But becoming that familiar face isn’t easy. It’s not just periodically making phone calls or reaching out when you need something – it’s working together for mutually beneficial ends. The best way to get into an editor’s good graces is pretty obvious: Have something to say. Good editors, whether they’re running websites, blogs, podcasts or good ol’ fashioned print pubs, are always hungry for new ideas and content. If you’re willing to provide what they need (and for no monetary cost), their doors (and inboxes) will slam open for you. Pet industry media, when compared to other industries’ media, is relatively small, especially when it comes to traditional outlets. But when you factor in other modern – and often, more passionate – outlets and influencers like blogs, social media, video outlets, etc., there are a lot of content providers in need of sources that have a strong point of view. With a little research into an outlet’s needs and audience, you could find a match made in heaven, and a “marriage” that could last a long time. Lizett Bond-Jerome is a freelance writer who regularly contributes to Pet Product News. She’s often in need of sources for assigned and pitched articles, so she values her relationships inside the industry, especially when a marketing or PR firm can help guide the way. “I interview manufacturers on a regular basis. I am always thrilled when my first contact is a public relations firm,” she says. “I know I can count on these people to respond in a timely manner, with useable information. If I have follow-up questions, I know I will hear back in a time sensitive manner. I like working with partners who take the time to understand my needs and work style.”

Be a good partner to pet industry media

Once the relationship is established, you don’t want to seem like you’re exploiting it, so it’s important to know when and how to leverage the relationship – from both sides. You need to know what the editor and/or writers need and then meet those needs with content that will be mutually beneficial. It helps to know a publication’s editorial calendar; for instance, November is Pet Diabetes Month. If your outlet is planning a diabetes-themed issue, consider providing something that helps fill those pages. Or place a phone call that can help. “You know, we have a staff member who specializes in at-home diabetes care. He’d be glad to talk to you for an article.” That kind of thing goes a long way to building something meaningful. You don’t always have to be directly selling your product or service. By becoming a trusted source, you’ll win people over to your brand.

How do you find your media partners?

This is where having a good PR or marketing firm on retainer comes in. We led off this article talking about “noise” in the industry, and Woodruff knows how to cut through that noise and target the best outlets and influencers to cultivate a long-term relationship. Many editors and writers (see Lizett’s comment above) almost prefer a firm as a go-between, because they know that messages will be honed and planned. This isn’t always a given, but it often doesn’t hurt to have a real communications specialist as a liaison. With an agency that intimately understands your brand and knows the ins and outs of the media industry, you’ll be well on your way to getting your messages heard in a way that’s credible, organic and, most importantly, emotionally resonant to your audience.]]> 2294 0 0 0 https://wearewoodruff.com/blog/marketing/brand-differentiation-within-portfolio-prioritizing-budget-among-similar-products/ Fri, 09 Sep 2016 16:04:43 +0000 http://www.woodruffsweitzer.com/?p=2305 The CMOs and brand managers we work with daily have a tough job. In the agriculture sector it’s gotten even tougher recently, with commodity prices in the basement and marketing budgets often taking the hit. And yet, in spite of decreasing budgets, expectations to grow revenue and increase market share remain the same for many of our beleaguered friends. The pressure to produce has never been higher. And that pressure naturally extends to us, the agency partner.

One strategy for growth in the face of budget challenges is centered around the product portfolio. Expanding the portfolio with sub-brands and line extensions can reap successful results, but it can also present a challenge when it comes to prioritizing your budget among brands with overlapping or very similar qualities. How do you go about allocating percentage of spend?

Strategy Drives Budget – Not Vice Versa

We believe budget prioritization starts, like most things in marketing, with a strategy. If you don’t know what you’re trying to accomplish, then it doesn’t matter how much you spend. Or as Lewis Carroll put it, “If you don’t know where you are going, any road will take you there.”

So start by determining where you want to go with each product, and then with the portfolio overall. After thoroughly establishing a clear position for each individual brand, you may ultimately determine it doesn’t fit the portfolio. That’s unlikely, but it does happen. And if it does, portfolio pruning and realignment can be difficult in the short term, but it can lead to greater opportunities in the long term. We’ll save that topic for another discussion. Let’s get back to the first, and arguably, most important step in budget allocation: brand positioning and differentiation.

Differentiation Begins at Home

As marketers, we may not spend as much time differentiating our products internally as we do externally with our competitors. But depending on the depth and makeup of the portfolio, the importance of the internal differentiation exercise cannot be overstated. We have a crop protection client, for example, that has three products with the same active ingredient. Careful positioning and differentiation have resulted in three successful brands within the portfolio. The first product has been in the marketplace for several years and is positioned as the “standard” product. The second product is the same active at a lower concentration and is positioned as the “economical/fighting” brand. And the third product, a premix with another product, is positioned as the “premium” brand. In clearly differentiating these brands, they are not competing against each other with the customer and overall sales have grown as a result.

This differentiation strategy also shaped the budget allocation for each product. The allocation is weighted toward the premium product, followed by the standard product, with little to no spend on the economic brand. Positioning all three brands within the portfolio has created an even larger presence in the market than a stand-alone scenario. And even the economical/fighting brand has exceeded sales expectations as a result.

Internal Buy-In Is Key

We know from experience that differentiating products in a portfolio and establishing clearly defined brand boundaries is not always a cakewalk. It can be a challenge to bring all internal parties on board. Individual brand managers want to sell their product – that’s their job. And the effort to “be all things to all people” can seem, on the surface, to be a good way of doing that.

True differentiation within the portfolio may mean narrowing the target or focusing on fewer features and benefits for each brand. The portfolio becomes the wide net that is cast – not the specific brand. And while the individual brand managers may resist narrowing their focus, whoever is responsible for the overall portfolio has to cast the vision for the portfolio within the organization. When all parties have bought into the company-wide portfolio goals, allocating budget for each brand will be an easier battle.

]]> 2305 0 0 0 https://wearewoodruff.com/blog/pov/programmatic-media-buying-for-agribusiness/ Sun, 02 Oct 2016 16:16:26 +0000 http://www.woodruffsweitzer.com/?p=2310 1) Use your own email database to your advantage. The success of a targeted programmatic media buy, in large part, is dependent on the quality of data that is available to technology systems to use. CMO's often have access to the best data about their customers, via CRM email lists. Programmatic platforms can ingest this data, deleting personally identifiable information about the customers, while using cookie matching to build a targeted audience. This allows personalized ads to be served to your current and past customers. Additionally, programmatic platforms can use CRM lists to build prospecting audiences that have a similar digital fingerprint as your current customers. This practice is called look-alike modeling, and it is a great tactic to extend the reach of your programmatic campaigns. 2) Leverage latitude/longitude targeting when available. Often, the crop health products vary from crop to crop and field to field. CMOs can harness the knowledge that a lot of growers use their cell phones during the days when they are in the fields to implement a smart geo-based strategy, targeting ads for soybean products only to soybean farms and corn health products to corn farms. While this can be initially challenging to deploy at scale, as it is difficult to get lat/long coordinates for each type of farm (and they may rotate from year to year), savvy marketers that have access to this information can leverage this geo-data to maximize their ROI. 3) Don’t ignore contextually based targeting. While programmatic allows advertisers to target ads based on hundreds of different variables, for the crop health category, there is still a lot of value in placing ads on contextually relevant websites. While audience or geo-based targeting reaches growers across a wide variety of sites as they are surfing the internet during the day, gently raising awareness of the brand, contextual targeting often reaches them while they are in the research phase. It is important for advertising programs to reach potential customers at multiple points in the funnel; a combination of audience and contextual targeting via programmatic achieves just that. In fact, programmatic is a great avenue for contextual targeting programs, as each impression is evaluated individually, and the correct price is bid on based on the quality of the impression. Most notably, programmatic systems are generally willing to pay more for ad space that is placed higher on the page and less for those places lower, based on the likelihood a user will actually see the ad. Campaigns that are run on ad networks, or purchased from the sites directly, don’t make this distinction. Programmatic strategies may on the surface appear to be for large-brand advertisers. In reality, programmatic buying is the ideal approach for any marketing campaign that has the objective of reaching a specific audience. When creative messaging is aligned with the media targeting, brands can promote relevancy and personalization much more effectively with their marketing initiatives.]]> 2310 0 0 0 https://wearewoodruff.com/?p=2964 https://wearewoodruff.com/?p=2964 Iquibus as et elluptat essit lia nem lit que Ellacias ma sum faccae late repeles sundusa menimil igent, siministrum assit pere cus eossi optatio. Borum fugiaecestem acearuptat ommolut volupta quiae. Et utem venis mint resenim aruntiam fugit excepudit doluptisquid quost accusa num res arum dendam inveratumque.

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“One of the most anticipated rel... Does not disappoint!  AMAZING concept/execution Mizzou Football and Mizzou Athletics!” Posterswag.com / July 26, 2016

Reference/Sources:

1. Veterinary demographics (2015). (2016). Retrieved from https://www.canadianveterinarians.net/media-centre/statistics
2. http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html
3. https://www.avma.org/news/javmanews/pages/130201a.aspx
4. Felsted, K. E. (2016). Bringing clients back--reaching out to cat owners.
5. http://www.statista.com/statistics/197950/symphonyiri-tracked-dollar-sales-of-cat-food-in-the-us/

]]> 2964 0 0 0 https://wearewoodruff.com/?p=4078 https://wearewoodruff.com/?p=4078 4078 0 0 0 https://wearewoodruff.com/blog/pov/pet-industry-sales-2015/ Mon, 10 Oct 2016 19:39:34 +0000 http://www.woodruffsweitzer.com/?p=2220 spend $62.75 billion dollars on pet products in 2016. This is nearly $2.5 billion more than in 2015, and almost $15 billion more than was spent in 2010. Sales have doubled in less than 15 years. Few industries can bark about such consistent increases in revenue. But what is driving this growth, and how do marketers capitalize on it for customers without falling into the “numbers trap?” APPA’s breakdown of pet product purchases in 2015 (with expected 2016 numbers) is enlightening: Food $23.05 billion ($24.01 predicted in 2016) Supplies/OTC medicine $14.28 billion ($14.98 billion) Vet care $15.42 billion ($15.92 billion) Live animal purchases $2.12 billion ($2.11 billion) Pet services: grooming & boarding $5.41 billion ($5.73 billion) If predictions for 2016 hold true, literally every sector of the pet industry will have proven to be bulletproof, with the worst-case scenario being that live pet sales hold fast. How many industries can boast this across-the-board increase? And how is it possible?

Four reasons for pet-industry success

Market Research Insights and Business Intelligence projects more than $91 billion in sales for pet products and services by 2019. The industry’s regular expansion over such an extended period is unprecedented. Market Research cites a few specific reasons for the uninterrupted growth.

• Pets are getting older
• Pets are getting fatter
• Smart, innovative people are flocking to the pet industry
• High-income pet owners are important targets

A January 2015 Market Research report showed that “39 percent of dog owners have a dog aged 7 and older, while 43 percent of cat owners have a cat in the oldest age bracket.” Thanks to more advanced veterinary care, better nutrition and knowledgeable, involved pet owners, cats and dogs are simply living longer. Senior pets typically need specialized care and/or services, and products geared toward senior pets often come with a premium price tag. The January 2015 Market Research survey found that only “11 percent of dog owners and 20 percent of cat owners think they have an overweight pet, when in reality, just over half of American dogs are overweight, and 58 percent of cats are overweight.” With the myriad health issues that can plague overweight cats and dogs, it’s only a matter of time before these numbers match up, and as pet owners come to the realization that their pets are obese, we could see an uptick in “specialty diet” food sales. A variety of pet start-ups opened in 2015, and the trend looks like it’s going to keep rolling at a tail-wagging pace. There seems to be a specialty product or service for every conceivable need or want, and many of these are boutique services that command premium prices that don’t deter pet owners. Which brings us to… Market Research says that in 2016, “three-fifths of pet market spending will come from this group. High-income pet owners are also expected to be a driving force behind premiumization products, as they seek out the best products for their furry friends.” When 60 percent of a market comes from people who may not have financial concerns, the sky is the limit.

But it’s not all tail wags and dog biscuits…

On the surface, everything looks great in the pet health industry. More money is being spent. Pets are living longer, more robust lives. The growth is constant. BUT. There’s always a “but” behind that wagging tail, isn’t there? When you really crunch the numbers, not everything is awesome. While the APPA projects a 3.86 percent increase in overall industry sales, once you factor inflation into the mix, the growth drops to 2.86 percent. On the one hand, growth is growth, right? However, 2.86 percent isn’t as much growth as there had been in recent years, and certainly behind the 4.4 percent that had been projected for 2016. So, while it could be worse, the fact that the industry’s growth is slowing could be concerning . However, there are a few tangible reasons (rising vet services costs and falling food prices), for this potential stall, and they somewhat cancel each other out.

Vet prices up; food prices down

The area that is most concerningly affected by inflation is in the veterinarian space. Years of non-stop rising prices for vet services have fewer people taking their cats and dogs to the doc. According to Pet Business Professor, prices for veterinary services skyrocketed in the first half of 2016, shooting 4 percent closer to the moon. PBP muses that fewer people are using fewer services, which causes higher prices. Again, if this trend continues, no one will win. Continued higher prices will mean even fewer trips to the vet, which will lead to even higher prices…It’ll be like a dog chasing its tail. And eventually, that dog will get tired and crash. Further complicating the issue is the fact that there’s been deflation in some sectors, and … that’s not good, either. The same PBP study shows that food prices have continued to fall for the second straight year, and they’re down 0.3% from this point in 2015. It’s a good thing for consumers; cheaper food means that you can feed more (see item 2, above). However, when prices drop, manufacturers and suppliers face additional pressure; they now have to produce and sell more to meet the same bottom line. It’s the age-old conundrum about supply and demand: Consumers love a healthy supply, while manufacturers look for strong demand. So how do we remain successful while balancing the line?

Listen, understand and communicate

As pet-health industry marketers, how can we maintain our footing during price changes and changes in retail spending that impact the industry overall and our clients’ business specifically? It’s not that complicated, and it’s certainly simpler than everything we’ve discussed so far! With proper research into your customers’ wants and needs, and recognition of the trends that are the result of those wants and needs, it becomes easy to turn this knowledge into products that satisfy your customers on both a practical and emotional level. In short, apply these findings to your business to make solid decisions. With knowledge, you can position current products to move no matter the state of the industry, and you can prepare for innovations of new ones that solve problems your customers don’t even know they had. You need to know what value means to your customers. If you know this, you know what, when and where they’ll spend, and most importantly , why they’ll spend.]]> 2220 0 0 0 https://wearewoodruff.com/blog/pov/pet-care-domestic-sourcing/ Mon, 17 Oct 2016 19:46:16 +0000 http://www.woodruffsweitzer.com/?p=2223 almost eight in ten American consumers say they would rather buy an American-made product than an imported one, and six out of ten would be willing to pay a premium for that “Made in the USA” label. More and more consumers want domestic goods, and it’s quickly becoming clear that the “Made in the USA” trend is one on which pet care product manufacturers can capitalize. Pet food industry was an early adopter The pet industry has steadily been leaning toward more domestic production since 2007, when the U.S. Food and Drug Administration found contaminants in vegetable proteins that had been imported into the United States from China and used as ingredients in pet food. The subsequent FDA report about the melamine-tainted pet food that was killing dogs and cats led to a massive food recall and left consumers questioning the origins and safety of the products that went into their pets. This recall came at a time when the millennial-led humanization of pets was just becoming a trend. Nearly ten years later, pets are treated like children in many households and pet parents are more interested than ever in what they are feeding or giving their “fur babies.” Combined with the public’s growing interest in “buying local,” “Made in the USA” has some real momentum. But what does “Made in the USA” mean? A major hurdle with this trend is what, exactly, is made in the USA. To some consumers and retailers, you must manufacture the product here to be able to say it’s “Made in the USA.” To others, the majority of the ingredients should be sourced in the Land of the Free. But what percentage counts? Where is the threshold? Can certain parts be made elsewhere? Can some ingredients come from foreign shores? Should food have different guidelines from, say, pet toys? The Federal Trade Commission, which is charged with preventing deception in the domestic marketplace, has guidelines in place for what qualifies as “Made in the USA,” but they’re complex and likely never scrutinized by the typical consumer. According to the FTC, “There’s no law that requires most products sold in the U.S. to be marked or labeled ‘Made in USA’ or have any other disclosure about their amount of U.S. content.” Additionally, “A company doesn’t need approval from the Commission before making a Made in USA claim.” So while there is a legal standard to claim your product is American-made, public perception is the most important hurdle to overcome. Even among pet product manufacturers, this is a murky topic, as proven by a recent roundtable hosted by Pet Product News. But while the roundtable didn’t come to a clear consensus about what constitutes “Made in America,” it did agree that the trend is here to stay. It’s not so easy to wave the flag, but it can be done People want American-made goods because they feel they can trust them. So it’s important to come across as honest and transparent in your claims. That said, finding an aspect of your production, service, ingredients, manufacturing or work force to position as “made in”, “sold in,” “sourced in” the USA can be difficult. Doing so transparently can be even more difficult (finding careful, accurate, honest ways to talk about what parts of your business take place in the U.S., and what don’t), meeting complex labeling requirements, etc. Traceability is another issue. Finding ingredients and materials made in the USA takes a lot of research and due diligence to make sure they really are made domestically, but it’s important to have confidence in your ingredients and/or parts. If you can document the path your various pieces take to your product, you’ll develop trust with your audience (and protect your company legally if an issue comes up). It’s a tall order. The pressure to be socially and environmentally responsible but also maintain a quality product at a competitive price all while running a business within margin goals can seem on the order of making diamonds out of coal. Many “Made in USA” products have been priced out of the market because of these pressures. But if you can handle the pressure, your audience will respond. Finding that audience is important; first find a partner that knows pet care You’ve decided that you’re up to the myriad challenges of saying you’re “Made in the USA.” How do you tell your story and get it heard in an increasingly crowded market. You find a marketing partner with experience speaking to your crowd. The pet care audience is nuanced and complex, and not all messages work on all ears. Work with a marketing partner who understands trends in the animal health industry and knows how to craft compelling, on-brand messages and make those messages resonate across any and all channels. You need a partner who can tell your story in a way that focuses on the “USA” angle and sound authentic, transparent and sincere while avoiding the millennial eye roll in response. A qualified agency will help you avoid this by helping to develop products, brands and innovations that speak for themselves; if the product meets the customer’s needs, the marketing often takes care of itself. You’ll still need help educating your sales force and retail partners about the best way to communicate with the consumer, but a thorough marketing partner can (and should!) help with that. A qualified agency with expertise in meeting packaging and labeling regulatory requirements can be a great assistance when it comes to navigating the government as well as public opinion. If that same partner boasts an understanding about how brand positioning can make an idea like “Made in the USA” truly resonate, and has the ability to translate related messaging into compelling packaging and point-of-sale materials to tell a consistent story, success won’t be a foreign concept.]]> 2223 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-announces-new-department-directors/ Fri, 04 Nov 2016 17:32:35 +0000 http://www.woodruffsweitzer.com/?p=2243

KANSAS CITY, Mo. (October 27, 2016) -- Dillon recently joined Woodruff from its sister agency, Paradowski, where she also served as public relations director. Her focus at WS will be to leverage her team’s significant public relations expertise to seamlessly provide clients with strategic solutions that deliver results.

To do so, Dillon notes the PR team works closely with all other disciplines in the agency as job descriptions within marketing continue to blur.

“Woodruff has a 360-degree approach to working with our clients, so everyone puts their best thinking on a project,” says Dillon. “From a public relations perspective, that means our team will be utilizing our strength as industry experts on issues, trends and the marketplace to help develop sound approaches to solve our clients’ challenges. We collaborate with our internal team to ensure everything we do supports the overall strategy.”

“Through years of experience within the Woodruff organization, Sue has proven her leadership abilities with our team and with our clients,” said Tim McKim, executive vice president, Woodruff. “This realignment recognizes the rapidly changing media landscape, and it positions Woodruff to best deliver marketing results for our clients.”

]]> 2243 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-adds-four-team-members/ Tue, 08 Nov 2016 20:23:52 +0000 http://www.woodruffsweitzer.com/?p=2255 KANSAS CITY, Mo. (November 8, 2016) – As the agency’s client roster continues to grow, so does its need for top-notch staffers. As a result, Woodruff recently announced the addition of Jenell Loschke, Kelsey Maggio and Sarah Chaney to its Kansas City office.

“As our clients continue to expand their communications outreach, the agency responds by adding fantastic people, in various disciplines, to our team,” said Terry Woodruff, president and chief executive officer, Woodruff. “All four of these individuals have great skill sets, be it in account service, public relations, or copywriting, and they will be immediate assets to the work being done for our clients.”

Meet the Newest Woodruff Staff Members

Loschke joins WS as a public relations manager. Prior to her new position, she held account management and media relations positions at Charleston Orwig, where she was responsible for message development, media outreach, event planning and issues management. Loschke holds a Bachelor of Journalism degree from the University of Missouri-Columbia.

Maggio joins WS as a copywriter. She most recently worked as an associate creative director of content at Turn the Page Online Marketing in Lee’s Summit, Missouri. Maggio started her collegiate career as a Walter Williams Scholar at the University of Missouri School of Journalism before transferring to DePaul University in Chicago, where she received her public relations and advertising degree. She also attended the Chicago Portfolio School for an emphasis in copywriting.

Chaney joins the agency as an account coordinator. Before coming to WS, she worked as a new business assistant at GlynnDevins. Chaney graduated from Central Missouri State University (now, University of Central Missouri) with a bachelor’s degree in organizational communications and a minor in psychology.

]]> 2255 0 0 0 https://wearewoodruff.com/blog/pov/digital-pet-product-shopping-experience/ Wed, 05 Oct 2016 15:54:13 +0000 http://www.woodruffsweitzer.com/?p=2289 Improving pet product shopping through digital technology Should you pull your products off the shelves to concentrate on filling online baskets and shipping boxes? Or should you ignore the lure of e-commerce and stick with the bricks and mortar of traditional retail? The obvious answer is you can’t do only one of those things. A balanced approach using both retail channels and online sales is, of course, the way to go. But how do you strike that balance, or even blur the lines between the two? What can you learn from each that will help you do a better job with the other? Here are the trends and tips that can help you improve your customers’ experience and increase sales.

Where Are People Shopping for Pet Products?

The majority of pet food and other pet products are sold in two broad channels: pet specialty stores, like PetSmart, and mass market, like grocery stores and Walmart. Shopping for pet products in the pet specialty channel has remained fairly steady in the past five years, but the mass market influence has waned. A third channel, online, is growing in significance and size, especially among Millennial pet owners. In fact, during the same five-year period, online sales of pet products rose from 7 percent to 9.3 percent, an increase that seems to account for the drop-off in mass market shopping. Who are these Millennials, and why are they so important? Aged 18 to 33, they currently make up 27 percent of the U.S. adult population. Soon they will eclipse Baby Boomers in terms of spending power, and by 2018, they will have a $3.39 trillion piece of the spending pie. As marketers chase and cater to this lucrative audience, their influence on how other audiences shop has been, and will continue to be, significant. For pet product marketers like you, Millennials may be even more of a focus. They really love pets, and they love them in all shapes, sizes, and species. 76 percent of Millennials are more likely to splurge on pets than themselves, compared with just 50 percent of Baby Boomers. They’re not discretionary spenders. That means that pet spending seen as discretionary with previous generations is seen as necessary by Millennials. So let’s concentrate on how Millennials shop, how you can best serve them and how those practices will help you serve your other audiences, okay? Okay. They have grown up online. Making friends, playing games, getting news and entertainment, and shopping. A 2013 survey of American web users’ attitudes toward e-commerce (from DDB Worldwide) found that both males and females aged 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40 percent of males and 33 percent of females in the younger age group reporting that ideally, they would buy everything online. They have embraced the deep discounts and convenience offered online. Millennials are price-conscious coupon shoppers. Just like everyone else, they love deals and discounts. In a survey of U.S. online shoppers, 55 percent said they download coupons, and Millennials are increasingly interested in mobile coupons. Nearly half of Millennial coupon users in the U.S. used more mobile coupons in Q3 2015 than a year earlier, according to Valassis. Whether downloading coupons from retailer sites (53 percent for ages 18 to 34, compared to 40 percent for ages 35 to 54, and 24 percent for ages 54 and older) or using social media to get them (40 percent for ages 18 to 34, compared to 22 percent for ages 35 to 54, and 4 percent for 54 and older), the evidence is clear: Millennials love the discounts that online shopping affords.

But Don’t Sell the Store Just Yet

On the other hand, more than 8 in 10 Millennial internet users in the U.S. feel it’s important for a brand to operate a brick-and-mortar location, which is actually higher than older generations. The way to court Millennials is to give them special attention, according to LoyaltyOne, a Toronto-based loyalty program consultancy. Its U.S. consumer survey found that providing one-on-one time with experts in-store could build affinity and brand loyalty among this elusive demographic. Not only can brick-and-mortar locations act as distribution hubs, they can be knowledge centers. Millennials want personal service. In his book Retail Revolution, Nelson Lichtenstein takes a look at PetSmart. They faced a challenge when pet food suppliers began selling their products on various e-commerce sites and at Walmart, supermarkets, and other non-pet-specific places. That made PetSmart confront an obvious question: How could it continue to lure customers into the stores? As it turns out, PetSmart had two key advantages it could leverage: an open-door policy for customers' pets and well-trained sales associates who actually had the product-specific knowledge to influence customer decisions. PetSmart had a leg up on the competition when it came to the shopping experience.

Brick-and-Mortar.com

Blur the lines between in-store and online. Bring the service and trustworthiness of brick-and-mortar locations to your e-commerce site and offer the responsive discounts and convenience of online shopping in-store. Infuse your website with as much personal service as possible. Include customer reviews and in-depth product descriptions. Offer live chat for a personal touch. Get to know and remember your online customers — decision trees and past purchase suggestions can help your customers select the right product for their needs. If you know they have a 75-pound male Labrador retriever, ask his name and how he’s doing next time they log on. Personalization in the user experience can go a long way in making the online shopping experience more rewarding. But remember, 93 percent of all sales are still in store. Make that experience more responsive based on your online learnings. Work with your retail partners to control as much of the in-store retail experience as you can. Make recommendations when it comes to the in-store personalization and use your digital knowledge and reach to serve coupons and discounts, and share information about products, promotions and sales. Mobile is the best thing to happen to bricks-and-mortar since bricks and mortar. A recent WARC webinar suggests those using mobile devices in-store are four times more like to spend more than those who are not. Asked about how they use their smartphone when out shopping, 75.2 percent of respondents polled searched for better prices elsewhere, 65.8 percent searched for or read product reviews and 62.1 percent searched for or downloaded mobile coupons. In recent years, retailers have increasingly embraced the concept of the “connected store." Locations are using in-store digital technologies to enhance the customer experience and ultimately, drive purchases of products — mobile and digital rewards programs are two of the most used in-store technologies. At Woodruff, we believe in making the most of this brave new world of retail. We know that to be successful when marketing pet products, we cannot choose between brick-and-mortar options and e-commerce. Marketers have to combine the best of what a physical storefront has to offer with everything wonderful that customers get online. We've helped many of our clients move from a one or the other mindset to embrace the best of both.]]> 2289 0 0 0 https://wearewoodruff.com/blog/pov/strategizing-pet-industry-sales-outlets/ Tue, 18 Oct 2016 17:00:02 +0000 http://www.woodruffsweitzer.com/?p=2292 Strategies to Reach Both Veterinary clinics and retail stores serve different audiences, but both are valuable channels when it comes to selling your pet products. It is essential to understand the differences between these sales outlets and tailor strategies to reach both. Pet industry sales are climbing, with the American Pet Products Association estimating that 2016 industry sales will reach $62.8 billion with projected growth at an average of 4 percent each year through 2020. Total revenue in the veterinary services industry should total $33.9 billion this year, with 20 percent of that revenue from the sale of pet food and products. But an IBISWorld study states that veterinarians will continue to have stiff competition on pet products from internet sellers, pet specialty stores, mass-market retailers and supermarkets. With stiff competition to capture those dollars, pet product manufacturers and marketers have to maximize their use of both veterinary clinics and retail stores. They represent very different audiences when it comes to selling pet products, and they have different ways of reaching the end user. Understanding how to communicate with and market products to these two different audiences is complex. To ensure your ROI is worthwhile, you must diligently develop and execute sales and marketing strategies that support and maximize both channels. With the right strategy in place for both types of retail outlets, you can be successful; you can do it. What do you need to know?

Know your audience

To begin with, don’t treat veterinary clinics and retail stores the same. They have different priorities, so work with each uniquely and develop a separate strategy for each channel. If you are new to a channel, don’t leave existing channel partners feeling unsupported. Don’t offend either audience — understand how they need to work together, or at least be aware of the other. For example, pet owners often defer to the expertise of a veterinarian, so ensure the vet community has knowledge of the products you sell in retail stores.

Know your product

The type of product you are marketing will affect the strategy. Who the end user of your product is and how they get it will dictate which channel to concentrate on. For example, you need to focus on vet clinics for prescription medications, but an impulse buy, like a new toy or a treat puzzle, would lend itself best to retail. Then there are products that can fit into both channels, like pet food solutions. For those, you should take the same product to each channel in a unique way. Perhaps package size or even package design could be different. Trial size and pricing is more important in retail, for example, where the advice of a trusted veterinarian isn't built in. As a result, features and benefits need to be more immediately communicated in retail. The product should be more eye-catching and attractive, whereas science and quality need to be the focus in the vet channel. Brand position, name and price point can also be tweaked and presented differently to take advantage of what retail and vet channels have to offer; just make sure to consider the audience and change things in a way that resonates with their specific customers. Create specific sales offers that are advantageous each outlet. For example, it might make sense to market products on a per-dose basis in vet channels to encourage veterinarians to offer trial solutions to their patients. A several-dose pack in retail will help overcome the inconvenience of many trips to the store. Timing is also something to consider. A sale or promotion starting in the veterinary channel can take advantage of the trust pet owners have in their veterinarian. Then move your promotion into retail where discounts can be deeper and you can better reach price-conscious pet owners.

Use the right tools

Provide vet clinics and retail stores with messaging and materials that meet their specific needs. Understanding their unique points of view will allow you to tailor your approach effectively. Education is key to both, but how you provide the education needs to be different. For example, veterinarians tend to depend on trade publications, building relationships and engagement at conferences, end-user testimonials, peer influencers, research, case studies, trade journals and gated content on secure websites. Meanwhile, the pet product retail channel has a tendency to respond to advertising, social media engagement, retail associate education and training, and volume discounts. Use these insights to communicate as effectively as possible with the “channel sales people” — veterinarians and clinic staff in veterinary channels, and key influencers and staff in retail channels. Some information, positioned correctly, is great for both channels. This includes point-of-purchase materials, rebates and other incentives, quick-hit education points about product attributes and benefits, and sales rep leave-behind materials. You can also influence both channels by ensuring the end users, pet owners, know about and understand what makes your product great. They’re the people paying for and ultimately using your product. They can help drive both channels to stock your product.

Develop a strategic plan

Thoughtful planning on your approach will go a long way. Success will be measured differently for both channels, so understand key performance indicators for both and build marketing and communication plans based on these metrics. Execute marketing tactics that support each strategy and bring ROI to both audiences. If you support them each in their own way, you can employ two strategies that successfully market products to two channels to ultimately reach a wider audience and sell more product.]]> 2292 0 0 0 https://wearewoodruff.com/blog/pov/encourage-vets-to-stock-your-pet-products/ Mon, 24 Oct 2016 16:28:32 +0000 http://www.woodruffsweitzer.com/?p=2297 1. Communicate With Veterinarians Begin with education. Veterinarians are scientists. They want to know how your product works. Clinical studies are a must to gain their attention and trust. Without scientific evidence and corroborating data, veterinarians might not give your product a chance. So back up whatever you say with research, and present it with comprehensive product literature. However, avoid just throwing a ton of information at them. Start with the basics and provide more when they want it, easily accessible on your website, through social media and in packages they can request. Back up your product with recommendations from credible, practicing peers. Veterinarians should always be in the know—make sure they are the first to hear about your product, before pet owners. Ensure you’re getting your information to the right person in the clinic. For a line of food, for example, the nutritionist on staff is the person that needs your product information.

2. Be a Thought Leader

Lead the way. Solve problems. Listen to veterinarians, learn their pain points and do something about them. Innovate and bring something new to the market, something that will improve the lives of not only pets and their owners, but of the veterinarians who serve them. It could be as simple as changing your packaging to dosage-based sizes, or as complex as formulating a specialty food for a topical issue or a health condition. If the product is the first of its kind, highlight that fact. New products are exciting, so be sure to let veterinarians know how this one fills a gap and can benefit pets. If the product isn’t new, make sure they know what makes your product better, easier or more cost-effective than the one you want it to replace. Then engage industry leaders and get them on board with your product. Veterinarians are more likely to try something they’ve heard another vet speak highly of.

3. Immerse Yourself in Their World

Building relationships will help you gain trust and credibility. Make every effort to meet in person with veterinarians when promoting a new product. A personal approach will make them more comfortable with the product, the company and the research supporting it. Provide fun and informative on-site training and information seminars for veterinarians and staff, allowing them to explore and understand your product. Lunch-and-learns are a good way to capture the audience and spend time with clinic staff in their environment. Once you’re fostering relationships and understanding the community you are trying to reach, you will find it easy to stay up to date and knowledgeable on trends and consumer behaviors impacting pet owners. Getting to know both veterinarians and pet owners will provide unique insights to position your product in the clinic channel. Outside of the clinics, build a relationship with pet product distributors. Clinics see this person as a “one-stop shop” where they can buy food, meds, and other necessary items. That means if your product is part of that person’s offerings and presentation, it’s more likely to get noticed, ordered and promoted. You can also gain exposure for your product by sponsoring meetings, seminars or events with national and state/provincial veterinary medical associations. This is a fantastic way to get in front of a large, and potentially new, audience. Outside the clinic, veterinarians are more at ease, less distracted and open to new ideas. Sponsorship or even presentations in these surroundings will build awareness and credibility for you and your product.

4. Money Matters: Price Competitively

Veterinary clinics are businesses. They need your help to stay profitable. As a veterinarian stated in a 2015 Federal Trade Commission Staff Report, “In the past, we’ve seen little competition for our clients’ hearts and pocketbooks. Consumers didn’t shop competitively for most products, and the profession enjoyed a prescribing and dispensing monopoly. But that’s changing . . . [as] several retail outlet pharmacies are hoping to take that business away by actively seeking pet owner prescriptions” and offering low prices on pet medications.1 Do your research within the product category when pricing so you have a thorough knowledge of the landscape for the category, the product and the region/community. These considerations can affect the offer you put together. Ensure it is priced competitively with room for markup. Keep in mind that dispensing fees or prescription charges may be at play in a clinic as well, and factor that in to your decision-making. Sweeten the deal by offering rebates or discounts as incentives to carry the product. If a vet was to bring in a whole line of food or a certain volume of medication, you could offer a bonus amount for free. They can sell the free product, and that’s pure profit for them.

5. Make It Easy

It goes without saying that veterinarians didn’t become veterinarians just to stock and sell your product. They’re extremely busy juggling the responsibilities of caring for animals and running a business. The easier you can make their lives, the more success you’ll have. Be considerate of the veterinarian’s time. Make an effort to understand the veterinarian and clinic dynamic, and make it convenient to order your product, whether through a distribution channel or directly from your company. Provide product samples. Samples are a good way for veterinarians and their staff to try your product firsthand, see how it works and familiarize themselves with it. Be sure to provide enough samples to give them a clear understanding of your product’s features and efficacy, and enough for thorough customer trial as well. Provide samples, but also provide compelling point-of-sale materials and tactics to build awareness for your product. Keep construction and application simple, and provide them with materials that fit their space. A huge display for a small waiting room will just frustrate veterinarians and their staff. Be provocative, interesting and engaging when you speak to consumers in clinics. Dr. Elizabeth O’Brien, feline specialist, multiple clinic owner and one of the founders of Cat Healthy, suggests, “Veterinarians like resources that help teach their clients, that help them communicate and start a conversation.” Finally, remember their customers are your customers. You’re in this together. Help them with their business by considering ways to drive traffic to their clinic, benefiting everyone involved. Pet owners don’t know your company like they know their veterinarians. A veterinarian can become a trusted spokesperson for your product. Successfully engaging your veterinary channel is a great way to increase sales, but it also builds your brand trust and credibility. To ensure you make the most of this important asset, above everything else, remain authentic. Stay true to the fact that the optimal health and well-being of animals is your motivation. Veterinarians are in it for the love of animals. You should be too.]]> 2297 0 0 0 https://wearewoodruff.com/blog/pov/growing-ag-business-by-developing-turf/ Tue, 11 Oct 2016 16:21:05 +0000 http://www.woodruffsweitzer.com/?p=2313 Both types of products often are successful in reaching cross-market audiences As the agriculture industry’s dance card continues to grow, evolve, and expand its reach, professionals in the turf and ornamental market (commonly known as T&O) are taking notice as some ag companies include them as partners on the business “dance floor.” Think about it. From an economic standpoint, it only makes sense, right? T&O brands, often landing under that “specialty category,” may be income generators once – of course – the ag product is brought to market. Chemistries showcased in popular T&O products tend to begin in ag-based products, noting to big crop protection conglomerates that there’s more to life than corn and beans, including private lawn care, golf courses, sporting fields, and other public green spaces. And the numbers don’t lie. A 2008 U.S. Department of Agriculture (USDA) survey showed that nearly 62 percent of pesticide budgets were spent on traditional ag markets, namely corn and soybeans, so it’s a no-brainer that companies want their products on those majority acres. Swing over to the specialty side of the fence, and there’s T&O. Many turf companies feel like they play second fiddle to Big Ag, and in many cases, they do. But the facts tell a different story: according to the Context Marketing Group, total pesticide spend in T&O tops out at $750 million, making it more than a “me, too” business. So, let’s flip the dance card and lead with turf for a minute . . . because when you think about it, crop protection companies definitely could benefit from jump-starting new ventures with T&O-based products. The benefits?

• Speed to market: T&O products aren’t consumed by humans, so the time spent by the Environmental Protection Agency (EPA) in reviewing submissions is reduced. While crop products are being tested and retested, turf products hit the shelves sooner, thus generating revenue sooner, too.
• Improvements in customer loyalty: T&O’s main users – lawn care operators and golf course superintendents – won’t fill up a company’s dance card immediately; leading companies in the ag industry need to strut their stuff and show them they are important to the overall business footprint. The Golf Course Superintendents Association of America (GSCAA) estimates nearly 15,000 courses in the United States, covering 2.2 million acres of land. When you partner that with the more than 80 million acres of corn, the pairing of dance partners looks that much more enticing.
• Launch investments: Market sizes speak volumes when it comes to how much money up front an ag-chem company will need to invest in a T&O product vs. a traditional ag product. The dollar difference alone should encourage companies to remove their ag hats and give potential T&O markets a try.
• The environmental angle: Large chemical companies need to be good stewards of the land, so partnering with an established group like the GSCAA to champion the environment is a top-notch opportunity. By helping evaluate golf courses’ water use and conservation, nutrient use, overall pesticide use, and the physical characteristics of golf, these companies help “save the earth” while further establishing a blueprint for how to do so in ag, as well. This could be naturalized portions of golf courses for area wildlife or an educational program for school-aged golfers.

With expertise in both the ag and T&O markets, this topic lands near and dear to the hearts of several WSers. We see it as a good thing for ag companies to waltz away and, at times, lead with T&O products. In the dance we do, it makes for smart business and well-rounded clients.]]> 2313 0 0 0 https://wearewoodruff.com/blog/pov/position-new-rebranded-pet-product/ Tue, 01 Nov 2016 16:29:16 +0000 http://www.woodruffsweitzer.com/?p=2319 1 There are many new and improved or rebranded animal health products every year, with 3,278 new products introduced in 2015 in pet food alone.2 There is also an increasing demand for animal health products, with a forecasted increase of 3.5 percent annually in the US.3 So if you’ve decided that brand loyalty and tried and true formulations aren’t helping you achieve your sales goals anymore, you’re ready to introduce a new product or rebrand one you already offer. Here's what you need to know before you do.

Plan for It

It is important to begin with a thorough understanding of the competitive landscape. Know what gaps your product fills, what it could replace, or another way you could differentiate it. Price point, unique packaging and product attributes and benefits to the animal are all a good place to start. Does it work faster, better, or more naturally than the competition? Good planning, as well as product and competitor research, will help your product stand out. For example, in 2007, the pet food industry saw a trend towards the grain-free diet, which was a limited pet food category at the time. Our team at Woodruff worked together with our client Diamond Pet Foods to create a high-quality, grain-free, premium pet food to meet this growing demand. What resulted was a wildly successful brand, Taste of the Wild. Once you’ve determined what makes your product unique, develop a cohesive marketing and communications strategy. Define your core message about the product and its position in the marketplace, and ensure that it is present in everything you produce. With our Taste of the Wild project, this meant highlighting the brand’s unique ingredients on all packaging and making them a key message in all marketing efforts. It’s costly to launch and rebrand products, so think into the future and develop a strategy that will last. Customer loyalty and customers feeling safe and comfortable with the product are important, so you don’t want to rebrand often. You also want to be careful with what you consider “underperforming.” A product with brand equity and customer loyalty is worth a lot to your bottom line. Be careful, and be sure you really need an overhaul, or even a subtle tweak, before you start messing with a trusted brand.

Create It

What’s in a name? With so many products on the market, a product or formula name carries an immense weight in communicating what your product is about in only a quick glance or mention. Package design is also paramount. Labels should be easy to read, with thoughtful placement of information on the packaging. Of course, you must ensure regulatory requirements are met by having a thorough understanding of what words, phrases, and images can and can’t be used, but repackaging won’t work if it’s not attractive to your audience, different from your competitors and compelling to the people who put it on their shelves. Do your homework, test some designs and work to make sure you've got a winner before you go to production. When one of our clients enhanced their product line with new ingredients, we helped refresh the brand’s look and feel to support the new formulations. New packaging was created with fresh photography using the pet’s point of view. It presented how the improved product improved the lives of the end-users, the pets. We carried that theme through print collateral, point-of-purchase materials and a new website. As you work on the design, be sure to communicate changes or new product attributes clearly. Step-by-step instructions and thorough descriptions are warranted. The last thing you want is ineffective use of your product—like animals getting sick or not getting better as quickly as they could have — because your customer didn't know how to use it. If there's a change in formulation or application, make sure it is taken full advantage of by using clear and thorough communication and instruction. Think about the marketing mix and customer journey. Start with audience. Who will be buying your product and who will they buy it for: cats, dogs, horses, hamsters? Then, consider the audience’s path to purchase needs. Finally, determine what marketing and communications tools you will have at each step of that journey to make it easy for them to learn about, and be attracted to, your product. Work with a marketing partner that understands the importance of your product’s position coming through clearly to your specific customer at every touch point. Whether that’s digitally on your website, social media interactions, talking points reiterated by sales staff in-store, copy in your brochure, or photography on the package, it must all work towards the goal of attracting your target and promoting trial.

Educate, Educate, Educate

Use traditional and proven ways such as print collateral, point-of-purchase or in-store materials, and a brand website to educate consumers about your new or rebranded product. Combine those with new ways to let people know about your product, like social media engagement through live chats, or experiential, on-site events that introduce the product. If they don’t know what it is or what it does, people will never buy your product. Understand how different members of your audience help inform each other about your product. This includes distributors and their sales reps, retail sales associates, veterinarians, clinic staff, in-house sales teams, customer service and social community managers, and finally, end consumers. Once you have that understanding, you will know how to best educate your audience. To help launch a new canine pain product, OroCAM Pain Relief Spray, the team at Woodruff developed an integrated campaign with a strong educational component for veterinarians focused on compliance problems and factors that could influence treatment success. Because the product was a treatment for pain, we concentrated first on the people who would have the most influence over whether consumers would learn about and trust the brand, veterinarians.

Tell People About It

Always listen in on the conversation surrounding your product. Use a variety of resources, from simple Google alerts to primary and secondary market research, to powerful social media monitoring tools that allow you to hear what people are saying about your product. Once you’ve gathered the information, use it to adjust your product or messaging. When Diamond Pet Foods considered discontinuing their Professional line of pet food, we partnered with them to identify the successful aspects of the current brand and translate that information into a new brand name, look and messaging surrounding the science of balanced nutrition. Learning about what people were thinking and saying about the underperforming brand supplied a road map for the new brand, and for how best to talk about it. You can also use this research to discover and then capitalize on a hot topic or trend that ties into your product by working it into your messaging. Be sure to take note of what is working for you, and work to increase your sales by continuing to reinforce points already identified as key attributes that people are responding to. Lastly, don’t let a focus group at your fingertips, like your Facebook fans or website visitors, go untapped. Whenever you have the opportunity, ask and listen to find out how your product is being received in the marketplace. You won’t have many opportunities to launch or re-launch a product. Make sure you take your time and do the work behind the scenes to prepare, and then follow a well-thought-out plan to communicate to your audience. This will help you take every advantage of both “new” and “improved.”

Resources

1. Nielsen New Product Innovation Report, June 2015
2. GfK presentation (http://www.petfoodindustry.com/blogs/7-adventures-in-pet-food/post/5780-top---pet-food-trends-from-petfood-forum--)
3. Freedonia Group, Industry Study – Animal Health Products http://www.freedoniagroup.com/industry-study/2990/animal-health-products.htm

]]> 2319 0 0 0 https://wearewoodruff.com/blog/pov/woodruff-sweitzer-adds-three-agency-staff/ Fri, 02 Dec 2016 07:00:39 +0000 http://www.woodruffsweitzer.com/?p=2326 KANSAS CITY, Mo. (December 6, 2016) – Woodruff recently added two well-known agri-marketing professionals to its crop and animal health-related teams and one new team member to the agency’s pet care team: Gardner Hatch, Amy Bugg and Madison Williams. All three new staffers will focus on bringing creative thinking and solutions to account work across all agency offices.

“Our clients look to team members who know their industries as well as they do and who can also bring critical insights without playing ‘catch up’ with their challenges,” said Terry Woodruff, president and chief executive officer, Woodruff. “We have been fortunate to attract great talent, and we know these three individuals will help us achieve success for our agricultural and animal-health clients.”

 

Gardner Hatch joins WS as a public relations supervisor. Hatch will be located in the agency’s Red Wing, Minnesota, office. Hatch has worked in the agri-marketing field for more than 20 years on a wide range of agriculture clients, including farm equipment, precision ag, seeds/traits and crop protection products. In his role at WS, he will be leading public relations efforts for ag-based clients and services. Hatch holds a Bachelor of Journalism from the University of Missouri-Columbia.

Amy Bugg joins the agency as an account supervisor in the Kansas City, Missouri, office. A long-time agri-marketing communications professional, who worked at both corporate and agency organizations, Bugg will serve in a lead role with agency clients in the agriculture and animal health fields. In her most recent role, she was vice president of communications for Verdesian Life Sciences, LLC and was responsible for managing and overseeing all communications efforts in North America and globally. Bugg is a graduate of the University of Illinois at Urbana-Champaign where she earned a Bachelor of Science in Agricultural Communications with a concentration in advertising.

Madison Williams joins WS as an account coordinator in the Columbia, Missouri, office. Williams previously worked as an account management and planning intern before joining WS. She graduated from the University of Missouri-Columbia with a Bachelor of Science in Science and Agricultural Journalism (with an emphasis in strategic communications) and a minor in Agriculture Economics.

For additional information on the agency, visit www.wearewoodruff.com.

]]> 2326 0 0 0 https://wearewoodruff.com/blog/white-paper/revised-aafco-pet-food-nutrient-profiles-require-changes-to-pet-food-labels/ Wed, 14 Dec 2016 17:42:50 +0000 http://www.woodruffsweitzer.com/?p=2347 The revised Association of American Feed Control Officials (AAFCO) Dog and Cat Food Nutrient Profiles will require changes to many dog and cat food labels if those diets are substantiated for nutritional adequacy by formulation. More concerning for some pet food manufacturers, however, is that the revised profiles may necessitate reformulation of some dog foods. Revisions to packaging and/or diet reformulations impact multiple departments companywide, not just packaging, marketing and sales.

Accurate, timely communication among groups internally as well as externally will be essential to avoid significant disruption to product manufacturing, distribution and sales. It will be important for one or more members of the affected groups — including marketing, communications and packaging — to be involved early in the process because, if significant reformulation is necessary, one question that should be addressed is whether to refresh product branding to take advantage of new positioning opportunities, packaging technologies or to allow for efficiencies in the event of future label changes.

Whether pet food packaging is updated simply to comply with the new regulations or completely redesigned, a packaging marketing partner who understands branding, pet owners, packaging (including label regulations) and communications can make a tremendous difference in the label revision and production process. How will you ensure product packaging is accurately revised and produced in compliance with the revised AAFCO nutrient profiles and labeling requirements by the deadline, yet still deliver the brand story?

...

]]> 2347 0 0 0 https://wearewoodruff.com/blog/pov/successful-crisis-mitigation-for-pet-brands/ Tue, 15 Nov 2016 17:12:33 +0000 http://www.woodruffsweitzer.com/?p=2354 Five Things a Crisis Plan Must Include Eventually we all face them. An issue has evolved into a full-blown crisis for a company, and they’re looking for the best way to reach their target audiences to quickly deliver accurate information. They need help. But while pet health companies can take immediate steps to successfully mitigate a crisis, the reality is that the most critical step must happen before the issue ever rears its ugly head in the first place – and it’s all in the planning.

It’s a matter of time

Industry experts note that it’s not if a company will encounter a crisis, it’s when. Recent studies show that although the majority of chief executive officers see value in having a crisis communications plan, just under 50 percent of companies actually have one, and only half of those plans are formally written out. So why the disparity between their opinions and actions? When it comes down to it, some executives feel that spending resources on a scenario that may or may not happen is not wise. However, as those companies that have faced a crisis know, not having a good communications plan can be devastatingly costly – especially for companies in the pet care category.

The high cost of a crisis

Remember the melamine dog food contamination crisis in 2007? Menu Foods, a company that provided wheat gluten used by multiple pet food manufacturers in their dog and cat food formulas, was found to have product contaminated with melamine. It’s estimated that up to 8,000 pets died as a result of the contamination, with Menu Foods recalling 60 million containers of pet food (spanning 150 brands) and suffering $42 million in losses. And that’s just the recall. One of the manufacturers impacted by the recall ramped up its advertising spend, placing full-page ads in 59 daily newspapers. It also implemented a veterinarian support line and hired additional customer service support personnel to answer consumer questions. Even after this response, the company still faced an uphill climb to recovering consumer trust as many critics noted it never apologized about the tainted food, which riled up pet owners. But pet food manufacturers aren’t alone when it comes to crises. A new crisis can emerge quickly, and as consumers spend a record $60 billion on their pets this year, it’s important that every pet company has a plan they can implement to quickly disseminate timely and accurate information.

Developing a crisis communications plan

So what should a brand’s crisis communications plan look like? Woodruff recommends making sure your plan includes five key components:

1. Collaboration
2. Crisis identification and ranking
3. Guidelines/framework
4. Practical tests

Regular reviews/updates

A crisis communications plan should be fully integrated into a company’s overall communications planning efforts – not developed separately or as an afterthought. Woodruff works with our clients to make sure all of their communications work together, highlighting and supporting the values and character of the company. So if we’re helping a company respond to a product recall or plant closing, we make sure our approach and messaging are in sync with the proactive news a company pushes out. All of these communications impact a company’s reputation, and today, a company’s reputation is its greatest asset. Additionally, no one group or individual within a communications team should be solely responsible for developing the plan. All areas of a company should be involved – from operations to human resources – to make sure all areas of the company are represented. Listing out every potential issue or crisis that can happen can be a scary thought, but it’s a step that is critical. For example, can a pet toy be a choking hazard, or could there be quality issues from a food ingredient supplier? A good plan identifies every potential issue/crisis that could occur and then further identifies the risks associated with each. Understanding the gravity of each situation is half the battle. Your crisis plan shouldn’t be seen as a prescription or recipe. It’s a framework, outlining key considerations, approved spokespeople, general messaging, and processes to be followed. This document should underscore the importance of taking responsibility/action, communicating timely information in a genuine and transparent way, and including two-way communications vehicles (i.e., social media) as part of your communications approach. Don’t bypass the social media part of the statement above. We’ve seen what appeared to be smaller issues escalate into bigger crises because they were ignored or dismissed on social media (i.e., a company doesn’t respond to repeated questions/concerns, so more voices join in to vent their frustrations). And we’ve seen what the power of a quick two-way conversation on Facebook can have in diffusing a potential powder keg (i.e., people respect companies for listening to them, caring about what happens and trying to resolve a situation, often earning their long-term trust and brand loyalty). Just because you have a plan doesn’t mean it will be perfect. You must test it, preferably before you have to use it in a real crisis. Make sure you build in time to have a mock crisis to determine if you have the right decision-makers involved, that your spokesperson is prepared, and that everyone understands the process. A crisis communications plan is a living document, so once it’s developed it shouldn’t be banished to a shelf until it’s called into action. We recommend our clients review their plans quarterly to make sure they’re current. Employees leave, messaging changes and processes are updated. Your crisis communications plan must do the same. Consider a crisis communications plan as insurance. We all know bad things happen. Storms can ruin homes, errant drivers smash into cars, and people get sick and break bones. Dealing with any one of these issues isn’t fun, but we subscribe to home, auto and health insurance to minimize the financial impact these situations can bring if they do happen. Companies must approach a potential crisis in the same way. We know bad things will happen. So let’s work together to identify potential problems, look at the company holistically to recommend the best approach to ensure continued brand health, and develop a plan to minimize the damage before it’s too late. When our clients bring Woodruff in to help plan for these scenarios before they occur, we’re able to help them save valuable time in delivering the right information to the right people. During a crisis that surrounds food safety or has other human or animal health implications, a company can’t afford to not have a plan.

Resource/Background:

http://www.forbes.com/2007/04/09/pet-food-recall-oped-cx_meb_0409advice.html http://media.americanpetproducts.org/press.php?include=146062 http://www.foodsafetymagazine.com/enewsletter/fsm-scoop-pet-food-safety/ http://adage.com/article/news/p-g-rolls-ads-quell-consumers-pet-food-fears/115908/]]> 2354 0 0 0 https://wearewoodruff.com/blog/marketing/maintaining-your-marketing-message/ Tue, 15 Nov 2016 17:24:39 +0000 http://www.woodruffsweitzer.com/?p=2359 For today’s increasingly multi-focused marketer—you know, the one being pulled in all directions like you—it’s a challenge to keep an energetic, strong, consistent marketing message working flawlessly, day in and day out.

Demands on your time, brain power and energy can interrupt focus on marketing strategy and tactics. Added mental noise from every form of media, companies vying for your attention, the constant stream of new or improved products in the marketplace as well as trying to keep an eye on the competition can be distracting. It’s a battle to keep up with fierce competition, pricing challenges or changing regulations, not to mention meeting the needs of demanding bosses, unsympathetic sales force and retail partners, and fickle consumers.

The question becomes, “How can you continue to keep your marketing message transparent, genuine, authentic and competitive?” We can help.

What’s the problem?

Modern marketers wear many hats, and everything’s moving faster than it ever has before. In order to reach their consumers, some marketers are experimenting with virtual reality technology to tell more immersive stories, while others are using precision targeting on social media to reach specific audiences.1 And, once you reach them, we know that consumers’ attention spans are down to eight seconds, less than even the notoriously ill-focused goldfish which has an attention span of nine seconds.²

At some point you may start to question your own marketing message. It can get diluted, it doesn’t seem fresh any more, it’s falling flat, or the competition is doing it better and/or faster.

Rather than getting discouraged or convincing yourself that your strategy, message or tactics need an overhaul, focus on three key areas. When you are stretched too thin to give it your 100 percent focus every minute of the day, allocating your precious time to these three ideas can help your message remain not only intact but powerfully effective. If executed well, they can maintain the integrity of your marketing message in spite of obstacles, and help you maintain your sanity.

1. Choose a path: a purchase journey supported at every step

A consistent presence online is extremely important when leading your customer through the purchase journey. Active social communities where people can engage with you and learn about your product or brand build trust. An informative and easy-to-navigate website with fresh content, such as a company blog, will give consumers a reason to come back to it. Paid online ads or other search engine marketing efforts will reinforce your message as your target audience surfs online.

An educated sales force armed with tools that make their communications seamless will also assist the sales process. Arm them with apps to use in the field, leave-behind materials, and talking points that are clear and concise, wasting no time in getting straight to the point.

Educate your customers as they shop with thoughtfully developed in-store materials that make your product easy to choose. Customers are also increasingly going online to research while they shop in person, another reason to establish a strong online presence. A study by Google revealed that 71 percent of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience.⁴

2. Listen: your customers expect it

Develop innovation processes based on customer input. Use social listening tools and active social community engagement to gather this valuable feedback. The feedback will then allow you to hone in on the information or content that people are responding to best.

Nurture relationships with industry media. Strive to be a partner with something of value to provide the industry, and it will pay you back tenfold.

Cultivate relationships with brand advocates and other influencers to spread the word about your product. Leverage testimonials to earn the trust of new consumers, featuring them on your website and print material. Shoppers take note of other peoples’ opinions, with 66 percent of consumers surveyed by Nielsen reporting that they trust consumer opinions posted online.³

3. Add value at their fingertips

Communicate with your customers in the way they want to be communicated with and make it easy. Remember that you’re dealing with a short attention span, so it is vital to engage your audience quickly and interactively, and get straight to the point.

Provide fresh content on all of your platforms and tie it back together, offering something of value to your customers and giving them a reason to come back to you.

Make the call to action clear and simple. Be up-front with what you are asking: if you want them to join your mailing list, provide their feedback, or buy online, tell them that quickly and clearly before you’ve lost their attention.

Stay strong

Remember, once you have a plan, stay strong. Marketers — which includes you, your superiors and subordinates—can fall into the trap of overthinking, over-tweaking and trying to anticipate your customer’s every thought and reaction. Do your homework, make a plan and run with it.

Spending too much time and energy front-loading and bulletproofing initiatives and campaigns to try to guarantee success is a recipe for disaster. With today’s digital and social measurement tools, you can see what’s working and what isn’t in almost real time. You can change things as you go, focus on what’s working and discard what isn’t. Keep things moving forward and fix problems as they arise.

When you seek feedback, be careful what you're asking for. Marketers are problem solvers, so if you present your work as something that needs fixing, solutions and changes will be offered. Instead, sell your ideas up the decision-making ladder with confidence and passion. As you do this, opinions will present themselves as improvements, not energy-sapping redirection or rejection.

If you need help navigating this fast-paced digital world, find positive people and companies that can help you develop strong strategies and support you right through to the end. Find a partner that can help with tactical execution, measurement analytics and reporting. In short, a partner to take some of the load off your back.

References

http://www.wsj.com/articles/advertisers-try-new-tactics-to-break-through-to-consumers-1466328601 http://time.com/3858309/attention-spans-goldfish/ http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html https://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html]]> 2359 0 0 0 https://wearewoodruff.com/blog/white-paper/possible-farm-migration-and-how-to-navigate-water-regulation/ Sun, 20 Nov 2016 17:45:38 +0000 http://www.woodruffsweitzer.com/?p=2367 From low snow pack to parched summers, water in the West — or increasingly, the lack of it — was a frequent news story throughout 2015. Journalists from all industries wrote about water usage and regulations throughout the United States as what appears to be a “new normal” takes hold.

Unfortunately, water isn't only a growing problem in the West. Colorado has been in and out of drought conditions since 2000. The Ogallala aquifer is being drained at a rate faster than recharge. Oklahoma and Texas have entered a drought-flood-drought cycle. This boggles the mind of many when you consider that water covers 70 percent of the earth's surface, however less than 1 percent of it is fresh and readily available for use.

But it's not just about availability but use. Globally, water use has grown at more than twice the rate of the world’s population in the last century, and within 10 years, two-thirds of the world’s population will live in water-stressed regions. Not to mention, water infrastructure is beginning to fail resulting in situations like happened in Flint, Michigan. Combine this with the knowledge that Michael Burry, the investment banker who actually predicted the implosion of the housing bubble, is focused squarely on water and it's easy to see that there is more to the water discussion than the California drought and almond groves.

From municipalities to the producer down the road, the ebb and flow of water is visible across the county. In agriculture, this means that crop mixes may change, production can and is migrating to other more water rich areas. Some are even predicting that clashes over water will be more frequent and become increasingly violent.

The bottom line is, the amount of water claimed exceeds the amount of available water — a reality that will alter the agricultural landscape in the United States. How will producers adapt to this challenge moving forward? How will you ensure that producers have the support they need to navigate these challenges to sustain them for the long-run?

...

]]> 2367 0 0 0 https://wearewoodruff.com/blog/pov/helping-growers-manage-crop-sustainability/ Fri, 14 Oct 2016 16:54:56 +0000 http://www.woodruffsweitzer.com/?p=2371 Transparency is for everyone, not just “the little guy” Sustainability (and talking about sustainability) has become a key challenge for food crop growers and suppliers; the demand to provide more information about how food is produced affects everyone from the family farmer to top-of-the-heap suppliers like Walmart and Heinz. It’s in a supplier’s best interest to help growers navigate these sustainability challenges and provide them with the tools to meet the increasing demands, leading to long-term success. Sustainability reporting is not just the responsibility of the grower, a fact that retailers and late-in-the-chain suppliers recognize. Lamb Weston, the global supplier of potatoes that offers a product that can be found in restaurants and grocery stores in more than 100 countries, allows end-users to “trace the roots” of every potato they process. Walmart offers a comprehensive package of webinars and other tools designed to help growers get better at everything from efficient recycling to filling out traceability paperwork. Heinz tracks increases and reductions for everything from greenhouse emissions to water consumption and displays the numbers in real-time. Helping growers to prove sustainability will benefit the industry in the long run. If it becomes a routine part of the job, as opposed to an extraordinary effort, trust among consumers will grow, and we’ll all be more successful. AMVAC, a crop protection company represented by WS, has begun to work with key customers in the potato market to help them navigate sustainability requirements. Through their potato grower advisory board, AMVAC has found that assisting growers with ongoing sustainability requirements is dependant on recognizing that a cookie-cutter approach will not work.

Sustainability ain’t going anywhere

Sustainability requirements are, and will continue to, impact input decisions on the farm and the rest of the supply chain. Ceres, a nonprofit organization advocating for sustainability leadership, recently began creating a “roadmap for sustainability” to better understand how companies in the U.S. food and beverage sector are addressing the impacts of their agricultural supply chains. While the results of the study showed the food and beverage industry as a whole is moving in the right direction when it comes to sustainability, it also highlighted the need for increased effort. Ceres found that in many regards, sustainability efforts are in their infancy, and there is quite a bit of room for improvement, as nearly half the companies surveyed were found to “not disclose any evidence of conducting risk assessments of their agricultural suppliers.” The survey also revealed that often, when a company does have a set of sustainability efforts in place, they’re simply not broad enough to make a huge impact. According to Ceres, “Companies focus primarily on agricultural inputs, such as coffee, soy, and palm oil, that are subject to third-party verification schemes. Companies generally lack specificity about their plans in the absence of external standards.” Additionally, Ceres found the vast majority does not adequately disclose how these issues are managed internally, which raises concerns about the priority placed on addressing agricultural risks to the business. So, while some businesses appear to go above and beyond to track their own supply streams and/or help producers with their own traceability, there is clearly much work to be done.

Talking about sustainability

All of these elements trickle down to the growers. Despite advanced technology, despite better working conditions, despite higher yields, farming is a tough business without public pressure to be sustainable. Knowing how to be sustainable is only part of the battle; in many cases you have to know what sustainability even means. Then, knowing what to do once you are sustainable can be a full-time job. It’s on those with deeper pockets and better resources to help those at the start of the chain wade through the mire that is sustainability. And if they do, the benefits will trickle up. From a marketer’s standpoint, communication is key. The fact that Walmart has a rather effective and substantial web portal dedicated to sustainability doesn’t matter much to the general public if they don’t know about it. On the flip side, a grower who has felt the pressure to prove sustainability might be more inclined to throw in with a supplier with a proven track record IF they knew about said track record. As a retailer or other supplier, is your brand promise one that indicates an interest in sustainability, or environmental and socioeconomic impact of any kind? Letting people on both ends of your supply stream know your intentions is the first step on the road to sustaining a successful relationship with sustainability. At WS we believe that strong relationships with the customer extend beyond the product and sales discussion. Understanding the greater challenges of your end user, and helping them navigate those challenges is key to long-term growth and sustainability. Click HERE for more insights on the challenges facing today's producers.]]> 2371 0 0 0 https://wearewoodruff.com/blog/marketing/digital-campaign-strategy-beyond-banner-ads/ Wed, 07 Dec 2016 01:31:06 +0000 http://www.woodruffsweitzer.com/?p=2386 It's no surprise that digital display advertising has lost much of its clout in recent years. With most advertisers moving away from traditional banner ads towards native ads and sponsored content, display advertising now only represents 22.5 percent of the global online spend. One culprit for declining budgets could be click rates – the American Marketing Association has concluded that 30 percent of banner clicks are from bots. Furthermore, only 14 percent of real users intend to make a purchase. So with a real user reach of 70 percent and a best practice of 1 percent click-through-rate, that means only 0.009 percent of people reached might buy your product. Yikes. And if we're not already effectively blind to display ads due to conscious ad avoidance, we sometimes literally are, with AdBlock plug-ins running rampant.

Look at your brand as if it's a grand feast. Unless you only want the meat, you need a rainbow of side dishes, each catering to different tastes and vices. And while no true business venture is complete without advertising, which includes banner ads, it's important to recognize that it’s not the main dish. The nature of ads is, for the most part, product-based, not brand-based, and they serve business objectives – like recognition, exposure and revenue – largely without considering customer needs. And after it's all over, ads also don't keep serving up leads after the budget is spent. They're like a good Yorkshire pudding that you slaved to make and thoroughly enjoyed consuming but is merely a memory when the meal is done.

No Silos Allowed

At this point, you're probably wondering, "If display advertising is all doom and gloom, why should I spend my money on it?" The answer is simple: it's just one component, one ingredient in one dish in your integrated digital campaign. As Steve Forbes put it, "Your brand is the single most important investment you can make in your business," and a complete, integrated campaign – that is, one that spans media and tactics – is absolutely essential to projecting a coherent, consistent message to your target audience. But advertising is not your only asset.

You can choose to spend your time and budget chasing down the ever-evolving audience algorithm, fervently hoping they'll notice you, or you can choose to interact with them and grow their interest and loyalty across channels. One of those options certainly sounds more appealing than the other. With the ultimate goal of any campaign being to build a sustainable audience of enthusiastic fans, you're more likely to make more (and more meaningful) connections when you've put an identifiable human voice into your advertising efforts. And an added perk to developing your audience across media – from display advertising, to native, to social outreach – and inviting them to the feast? Your customers will still be glued when budgets shift because they can access you in more than one way. The Yorkshire pudding may be gone, but those mashed potatoes still look pretty delicious.

Transformation Tactics

So how do you break out of your banner ad rut to begin humanizing your brand? Above all else, you must put the customer and their needs and wants first. Your goal, for example, is to find someone to buy your widgets, while your customer's goal is never, ever to find someone willing to advertise to them. They get enough of that without asking.

You must provide them with what they want and need. Publish articles that answer strategic questions they may have to get inside their heads. Engage with them on social media, responding to them and inviting them to reach out to you with initiatives like #FanPhotoFriday. Instructional videos, following up via email marketing – there are infinite ways you can make real, sustainable human connections with your audience that don't require them to take off their super-glued ad blinders.

Get Connected

Yes, ads – including banner ads – absolutely have their place, but as one tool within a customer-centric campaign. And to get more life and a larger, more loyal audience out of said campaign, be sure your tactics include retargeting, sponsored content, native ads in healthy doses and new approaches. Because no matter how much you love Yorkshire pudding, the adage that you can have too much of a good thing can become all too real if you're not careful.

Want to know more about developing an integrated digital campaign that will connect you with your customers? Reach out to the advertising vets at Woodruff. We'd be happy to help you create the ideal plan for your brand.

]]> 2386 0 0 0 https://wearewoodruff.com/blog/marketing/succession-and-legacy-planning-trends-impacting-brand-loyalty/ Mon, 21 Nov 2016 01:30:18 +0000 http://www.woodruffsweitzer.com/?p=2389 No one wants to live to see their life’s work fade into the ether. And when your life’s work is in an industry that values concepts like tradition, family and legacy, it’s even more important to ensure that what you’ve built will endure. This is why succession and legacy planning is a hot-button topic in the ag industry.

As farmers age out of day-to-day operations and new decision-makers take over the family farm, it makes sense that certain things and points of view will change. You’re not your father, and he wasn’t his father, after all. Different generations have different ways of doing business, different views on technology, different loyalties to different brands and products.

Did we attract your attention when we mentioned brand loyalty?

We could argue that no industry values brand loyalty as much as the ag industry. If you’re a Deere family, you’re a Deere family. If your baseball cap is red, it tends to stay red. And if you have your say, that red (or green or yellow) cap is handed down. In ag, brand loyalty is a legacy.

Until it isn’t.

So as the current generation makes plans to hand the operation over to the new blood, how can we make sure that brand loyalty is handed over as well? Or, how do we capture the loyalty of the new generation as they consider switching it up?

Supporting legacy planning efforts can have a positive impact for companies with new decision-makers

Over the last ten years or so, legacy planning has become a major concern among farmers. Unlike the generation before them, baby boomers want to plan out the transfer of the farm and, dare we say it – retire. For a generation that has long juggled individual choice, conflict avoidance and prosperity, it makes sense that they would want to leave knowing that things will continue.

Legacy planning has become such a common need that programs like the Farm Journal Legacy Project have been created to help growers and their families navigate the minefield that is succession planning. The Farm Journal Legacy Project, sponsored by Farm Journal, is a concerted effort to address the succession planning needs of America’s farm families. It uses all Farm Journal Media properties to provide comprehensive succession planning information to members. The official mission of the project: to cultivate multigenerational success in the agricultural community.

So one of the largest ag media companies is putting a major push behind legacy and succession planning. Additionally, insurance companies have developed succession planning services, consultants specializing in ag legacy planning have popped up, and any given ag publication will regularly feature editorial content on the best ways to service your legacy.

It’s no longer a trend; it’s a movement, and it isn’t going anywhere. Savvy ag-related companies like Farm Journal and Nationwide have proven that they want to talk loudly and clearly to both generations. By getting in the ears of the outgoing and incoming decision-makers, these companies are ensuring that their legacies will endure with the younger generation.

Growers who plan for the future have a tendency to make more informed decisions

Woodruff (like anyone who has worked in ag for the last decade or more) knows that today’s farmers aren’t just “old-school” savvy; they’re “internet” savvy, meaning that they’re current on the latest trends, active on social media, and can conduct deep research with a few swipes of the finger (especially while they’re in a combine that’s being guided by a satellite). In short, they make informed decisions at every turn, and if they’re looking toward the future when it comes to their operation and legacy, they’re probably handing things off to some smart operators as well.

The “kids” taking over the family farms are even more informed, and they don’t make a single purchase without proper vetting. So, as the farm switches hands, it’s more important than ever to get your brand’s messages heard across the generation gap. Brand loyalty still exists, but only if the new generation agrees that the old generation’s loyalty was in the right place from an economic or efficiency standpoint. An old-school New Holland farm might not stay that way if the new operator can be convinced that CLAAS is a more efficient combine. And the converse is true; if you have the parents hooked, they may be your strongest advocate. Long story short: make sure your message is heard, and that it resonates with both sides of the equation.

Support for succession planning goes beyond a program sponsorship

Smart companies are finding ways to support their customers and show that they are invested in the long-term success of the family farm. It is important to know what resources are available and how your company aligns with those resources to help your grower customers.

But it’s also important to show that you care. It’s a simple thing and seems obvious, but that emotional connection with the new as well as the old is vital. It goes back to messaging. If you support a succession planning program, or offer services to your customers, telling them why those services are important to you is almost as important as offering them to begin with.

This is why it’s more important than ever to partner with a communications agency, like Woodruff, that is intimately familiar with the ag industry. Young or old, retiring or just starting out, farmers can smell when you’re not being true. It takes knowledge and authenticity to truly connect. And not just anyone can do that.

]]> 2389 0 0 0 https://wearewoodruff.com/blog/pov/what-small-pet-trend-means-for-pet-health-brands/ Wed, 21 Dec 2016 01:29:04 +0000 http://www.woodruffsweitzer.com/?p=2392 Why the shift? The shift is partly being driven by two very different generations — baby boomers and millennials — to fit the needs of their lifestyles. Baby boomers, who are still the biggest-spending generation in the pet category, are at a stage of life where small dog breeds are the best fit with their lifestyle. The long walks and physical exertion associated with larger breeds are harder on an aging population and aren’t as necessary to a small dog’s health and happiness. Millennials have a different issue: they tend to be urban dwellers and often renters, necessitating smaller pets. Add to this the desire for more free time and fewer commitments, and you have an explanation for their propensity to own lower-maintenance, small pets like cats.3 Smaller pets are more affordable, thought to be a leftover result from the 2008 and subsequent years’ recession thought process.4 To sum it up, lifestyle trends and population changes are big drivers of this trend.

Industry Concerns

To those in the industry, the consumer needs and market forces fueling this change can raise concern. Smaller pets eat less food, so sales volume is going down. There are some positive aspects for sales. One is the attention being paid to pet obesity. It has also led to more of a focus on portion control, which is often resolved by offering consumers smaller packages or single-serving sizes. In fact, many of the new food products for small dogs and cats are wet foods packaged in convenient, single-serving trays and pouches.5 Higher margins on small bags and repeat traffic for frequency of purchase are also opportunities. Even though some aspects of the trend are positive, there is still a concern about how to make up an overall sales volume deficit brought about simply by the need for less. This is an excellent opportunity for the care product manufacturers to identify opportunity and meet consumers’ needs. With some aspects of the pet care industry shrinking, there are still ways that your business can grow. Here are three key steps. 1. Engage the millennial pet owner Work to deepen brand awareness and build your relationship with the millennial pet owner. Engage with them on social media with strategies that reach them and their small animal preferences, and use social listening tactics to understand their underlying drivers or unmet needs. The reason this engagement is so critical with this group is that 60 percent of millennials consider themselves entrepreneurs and want to be engaged with the companies they purchase from.6 Once you’ve gathered this information, develop or reposition products to meet the identified needs of this audience with smaller pets, and offer helpful content to inform this audience on breed-specific pet care. If you’re struggling to relate to this demographic, take a read through our advice on the topic of marketing to millennials. 2. Rethink Positioning You know cats aren’t just small dogs, but are you taking advantage of the knowledge that small dogs aren’t the same as big dogs? Develop or shift the positioning of existing products to meet the needs of smaller dog breeds and cats. This could mean smaller kibble, additional sizes of portion-specific packaging, and size-appropriate toys and chews. Smaller breeds have their own health concerns, so develop an understanding of the primary health concerns for these specific animals and target your pharmaceutical product accordingly. Engage veterinarians — or hire some! — to help you understand the needs, concerns and health risks associated with smaller breeds and augment or reorganize your R&D or product development accordingly (see step 3). Social listening, secondary research and even primary research go a long way toward understanding not just this customer’s needs but also the needs of the animals themselves. With the information you gather, tailor products for this audience. You don’t want to let this audience feel like an afterthought. 3. Innovate Devote development resources to researching, understanding and creating products to fit the needs of small pet owners. Explore expansion into new categories brought about by urban dwelling or an aging population. For example, bringing new pet containment solutions to market for smaller homes, or evolving “busy toys” to engage pets differently or longer to accommodate for longer days away from home for the busy millennial. Work with retailers and veterinarians to merchandise your existing products into a shop or product targeted at small animals and their owners. Take note of how retailers like PetSmart and PetCo are opening smaller-format stores, and find out how your product can be featured in this type of retail environment. There’s no need to let the downside of a shrinking trend prohibit you from seeing the opportunity that lies within it. Be sure to monitor the trend and be agile in reacting as it evolves. You can do this by partnering with marketing experts, like Woodruff, that are knowledgeable of this trend. We can help you see existing opportunities you may have overlooked or can help identify new ones.

RESOURCES

• http://www.packagedfacts.com/Pet-Outlook-8136111/
• http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html?referrer=https://www.google.com/
• http://www.petfoodindustry.com/blogs/7-adventures-in-pet-food/post/5530-do-cats-present-a-big-pet-market-opportunity-for-2016
• http://blog.marketresearch.com/blog-home-page/bid/251231/Small-Dogs-vs-Big-Dogs-Pet-Owners-Choose-Small-MarketResearch-com
• http://www.petfoodindustry.com/blogs/7/post/6115
• http://socialassurance.com/2016/04/04/winning-millennials-a-tale-of-loyalty-and-convenience/

]]> 2392 0 0 0 https://wearewoodruff.com/blog/pov/pet-food-trends-after-natural/ Wed, 21 Dec 2016 01:27:23 +0000 http://www.woodruffsweitzer.com/?p=2394 “Whereas ten years ago natural, organic and eco-friendly (NOEF) pet products were still primarily the province of smaller outfits selling through the pet specialty channel, today virtually all major and mid-level pet market players offer at least some natural or eco-friendly products.” The “natural” phenomenon is completely understandable. More and more, people treat pets like family, and product safety has been a growing factor in consumer perception of pet food and supplies since 2007, when industry-wide product recalls made many question what, exactly, was in their pets’ food and treats. To consumers, the term “natural” simply sounds safer. It’s a comfort word; you don’t see products labeled “unnatural,” after all. Whether it’s factual or perceived, people feel “natural” products are purer and safer than others.

Everything can’t be special

So we have to ask the question: If everything is “natural,” is anything natural? “Natural” has no legal definition and has been rather wantonly thrown around. The Association of American Feed Control Officials (AAFCO) has defined the term, but the FDA hasn’t, instead opting to require that ingredient labeling must not be “false or misleading.” In short: The term “natural” doesn’t mean much from a technical sense and it can be applied rather liberally and pervasively. And when ever-more sophisticated consumers realize that, brands that rely on the term will be left in an unnatural position: wondering where to go next.

It’s clear that transparency will be big

As we stated above, the FDA has made product labeling in the pet industry (and many others) a priority. While consumer safety is the primary concern of the FDA, the clear-labeling mandate is driven at least partially by consumers who have more access to information than ever before. It makes sense to require accurate, truthful product information so that the audience can judge for itself. The FDA understands the importance of transparency; brands should, too. Audiences will catch up sooner rather than later. After all, the popularity of “natural” products have already shown that product safety is of utmost concern to pet product consumers. It stands to reason that the demand for transparency will continue to gain momentum. Audiences already demand transparency, even if they don’t know it. We all do it. Every time you Google something while standing in an aisle at the store, you’re more or less saying that there’s info missing. If the information was already on the package, you wouldn’t be looking it up on your phone. Caitlyn Bolton, director of the Pet Sustainability Coalition, recently stated, “Access to technology has dramatically increased the amount of information consumers have at their fingertips,” Bolton said. “This access to information has fueled a new generation of consumers that now expect companies to ensure that products are made in a responsible way. The primary questions consumers ask are: Where is this product made? What is it made of, and who makes it?” So why not embrace that fact? A forward-thinking brand would appeal to these consumers by supplying the information without being asked, or without making potential buyers search on their own. It would go beyond slapping a one-word descriptor on a package. If your product is truly “natural,” straight-up telling your audience the hows and whys of that designation could build a whole lot of organic trust.

Tell the pet product buyer what they want to know

Even if consumers don’t exactly know what they mean when they say that want to buy “natural,” it’s clear that they’re concerned with three topics: ingredients, packaging and manufacturing practices. They want to know that their pets will be healthy. They want to know if the product and/or its packaging is environmentally friendly. Sustainable manufacturing and distribution is becoming an important concern as well. Chances are, if a product was labeled “natural,” it adheres to at least a few of these high concepts. If it doesn’t, well, letting the audience know up front what they’re buying is still a good way to build trust. Not everyone is into organics and naturals, after all. But they do appreciate honesty and integrity. For the brands that do have something to boast about, boast loudly and clearly. If you can discuss “green” or “natural” manufacturing processes, do so. If you can provide traceability for ingredients, why not make it easily available? If your facilities adhere to ISO environmental standards, tell the world. If you pride yourself on “certified” ingredients, make those certifications front and center.

The label might be a fad; the reality is here to stay

Consumers are more sophisticated than ever. They can smell a rat, and unsubstantiated product claims will always be sniffed out eventually. While most “natural” labels are well-intentioned, the label alone will soon not be enough to sway a discriminating buyer. Audiences will demand transparent information. And that transparency will be the next phase in pet product marketing.]]> 2394 0 0 0 https://wearewoodruff.com/blog/pov/influencer-marketing-for-pet-health-brands/ Wed, 14 Dec 2016 01:26:13 +0000 http://www.woodruffsweitzer.com/?p=2396 Three reasons why influencer marketing is perfect for the pet care industry Pet parents are crazy Pet parents are crazy. Yeah, we said it. As we’ve recently discussed, with every generation, pets are treated more and more like members of the family. There’s more of them, and they’re getting crazier all the time. As a marketer in the pet care industry, there are unique advantages to using influencers to engage with pet parents. Knowing that pets are family and that Millennial pet owners especially value brands that they deem “trustworthy,” it makes sense that influencers hold sway over this audience. Pet health and nutrition companies are highly scrutinized by pet parents, so messages coming from “trusted” voices often matter a lot more to pet owners than the ones coming directly from the companies. Pet owners seek transparency, and what is more transparent than an endorsement from someone they already trust who isn’t affiliated with any specific brand. At Woodruff, we’ve experienced the influencer phenomenon with pet parents firsthand. For the Diamond Naturals brand, Dennis the Dachshund’s social media presence has become a significant part of the brand’s success. Dennis was a severely overweight dachshund dog who was rescued from abusive owners. >His journey to lose more than 40 pounds and get back to a healthy target weight was documented on Facebook, and the Diamond Naturals brand was prominently featured. The popularity carried over to the brand’s Facebook page, and the community there has become its own type of indirect influencer. The “customer voices” on both the Diamond Pet Foods and Taste of the Wild Facebook pages are loud and proud as well. Every week, each page hosts #FanPhotoFriday, and the post gets shared and discussed among fans of the brand, without any hands-on activity by the brand. Dozens of photos are submitted every week, and photos are often shared again on other outlets like Instagram, even completing the circle and getting shared by other “influencers.” It’s organic, and the audience truly buys in, without a single ad buy or traditional message.

The veterinary community holds sway

While pet parents are the audience, they’re not the only audience. Veterinarians are a small but potent group of influencers, and if you can get their ear, you can gain quite a bit of cachet that could take years to build otherwise. Vets are very close to the ultimate “target” audience, and they understand the needs and challenges of their clients. A veterinarian (who often also acts as a retailer) won’t recommend or speak highly of a product that they are not completely confident in, and, most importantly, they are trusted by pet owners. A good word from a vet who is willing to speak in a public forum is as good as gold. If that dog doc is respected by his or her peers, that gold multiples at an exponential rate. This is another example where we’ve seen great success by gaining the trust of influencers in the field. When marketing the AlphaTRAK blood glucose monitoring system, Zoetis wanted to support its position as a market leader in pet diabetes and specifically at-home monitoring. To do that without conducting expensive market research yet gain credibility quickly, they looked to expert opinions of veterinarian specialists who had gained the respect of general veterinarians. Woodruff helped the company assemble a roundtable of key opinion leaders to discuss topics covering diagnosing pet diabetes and how at-home monitoring helps pets live healthy lives with a manageable condition. The fact-based thoughts of experts on these topics were enough to create positions, expert experiences and messaging that was captured and spun off into a number of communications about the entire issue as opposed to solely talking about the product. Through the support of these industry experts, Zoetis was able to establish superior credibility quickly. The goal was to get more practicing veterinarians aware of the need to recommend the AlphaTRAK at-home blood glucose monitor, yet the majority of the efforts didn’t mention the product at all. By organizing one roundtable of experts, a marketing platform was created and used for several months.

A crowded category

The pet care industry has seen rapid growth recently. The American Pet Products Association (APPA) predicted that American pet owners would spend $62.75 billion on pet products in 2016, nearly $2.5 billion more than in 2015, and almost $15 billion more than was spent in 2010. Sales have doubled in less than 15 years. But with constant growth comes constant noise. New, repositioned and “improved” products are everywhere, and it’s very hard to be heard above the din. Luckily, credible influencers can help a company or brand stand out from the clutter. An influencer has, ahem, influence often because he or she is a filter for their audience. The audience goes to that source because they know that they’ll find what they want and need to know. If your brand can align with an industry expert who has a platform that is consistent with the goals of your product, who speaks to an audience that doesn’t even know they need your products or services, the noise suddenly becomes a focus. The good thing about clutter is that the clean areas stand out even more in the midst of it.

Finding the influence

Well, that’s our job, isn’t it? In a growing field with many voices, a marketing agency that knows how to find the right influencers, those that are heard by your audience, is invaluable. With a deep background in pet care, chances are that we already have the “right” influencers on speed dial.]]> 2396 0 0 0 https://wearewoodruff.com/blog/pov/innovation-in-animal-health/ Tue, 03 Jan 2017 01:23:44 +0000 http://www.woodruffsweitzer.com/?p=2399 1 Innovation is one of the most powerful tools in your marketing toolbox. There are many ways it can benefit your business and affect the bottom line. It can bring your business a competitive advantage, create customer engagement and positive word of mouth, present new product or service opportunities, or result in market-share takeover from the competition in existing markets. You don’t need to look hard in the animal health industry to see great examples of recent innovations. Popular pet startups cover everything from pet health to playtime. For pet owners who love to track their health and wellness stats through wearable devices, the newly introduced FitBark, a dog activity and sleep monitor, allows them to do the same for their dog. A great new health tool for cats, Pretty Litter, is a cat litter that changes colors to notify you of potential health issues.² Pet startups are also going high-tech, like Kittyo, a device that allows pet owners to interact with cats when they're not at home. You can move around a laser, dispense treats, and even record and share videos of them remotely, all through the corresponding app.³ But achieving successful innovation in a crowded category isn’t as easy. It takes vision, a high tolerance for risk, a willingness to explain and educate others on your product or idea, collaboration, and an ability to pivot and persist. Successful innovation is also a balance. Focus on it too much and you’re wasting time and resources on something that may not come to fruition. Do nothing and the competition passes you by, or you could miss a golden opportunity for a revolutionary—or at least evolutionary—idea. When it comes to animal health, it seems like new, improved and innovative products and strategies are everywhere. So where do you find yours? We believe the answer lies in your ability to listen to the people and trends around you, and interpret the data. A tremendous amount of data comes your way on any given day, and the key is to grab it and translate it into something that will help drive innovation. You know there’s opportunity in this information because it’s chock full of insight on the category, trends, customers and animals themselves. This insight is the key to innovation. What you may not think about leveraging are the people that are engaged in your business every day. You may have many human resources that inspire innovation at your fingertips and not even know it. The people around you possess unique opinions and insight, which can provide a wealth of information about the industry, your competition, customers’ unmet needs, and most importantly, the animals you serve.

Listen to those closest to you

Ideas and inspiration are all around you, so look to the people you’re surrounded by every day. This could be employees in other areas of the company, like senior management, your sales force or customer service. These people know your business, have the same goals, and understand the challenges and opportunities you face. But they also have a different perspective. They’re not in the marketing/product development thick of things as you are, so they come to the issues you’re facing with a different and fresh take on the situation. They have an objective point of view, a clearer head to see opportunity, and often a direct line to the customer. Because of this, they can provide insight that you may not have, so don’t overlook their valuable input. And don’t forget about trusted advisors. Your next innovation may come from your agency, your attorney or even your accountant. These are also people in a position of understanding your business but looking at it from a different view.

Don’t overlook the middleman

If your business operates in a business-to-business environment, your immediate customers can offer valuable insight into the broader marketplace. Retailers and sales associates, veterinarians and their staff, and distributors or brokers can all be tapped for their knowledge. They will have an awareness of competitor activity, product positioning and pricing that you may not possess. Additionally, this audience often has direct interaction with pet owners, which means they have their finger on the pulse of the business in two ways. These audiences can often bring one of the clearest pictures of unmet needs or unsolved problems in the marketplace.

Listen to your customers

Don’t overlook the opinions, delights and complaints of your customers. As the caretakers for their pets, and the end users of your products, they want to feel respected and engaged by brands. Their loyalty lies in feeling that you are transparent and that you hear them. If you listen, you can also come away with problems to solve that they don’t even know they have, or identify an unmet need to which you have the solution. For example, a client recently came to Woodruff with an unknown product and a far-from-traditional nutritional solution to what typically would have been a pharmaceutical fix. It was actually a customer who presented the idea, looking for a solution to a dire problem. He had used antibiotics and footbaths, but couldn’t get infectious foot disease under control. He went to his nutritionist for help, and the nutritionist decided to try different mineral formulations to see if that would help. The nutritionist observed some success, so he shared this information with our client and asked about the possibility of creating a product. Our client worked with several formulas and enlisted the local university to research results. They eventually settled on an effective combination product that reduced the incidence of the disease by an average of 60 percent. It took a tremendous amount of education to help producers, nutritionists and vets understand that optimal mineral nutrition, fed in specific ways, could have a dramatic effect on the incidence of infectious foot disease. To help bring the new product to market, we undertook an extensive education campaign that included media relations and content marketing along with a heavy digital component including apps and online presentations. The campaign was designed to help audiences understand the life cycle of the bacteria that cause the disease, which then led to a comprehension of why the nutritional solution was viable. The result was a successful global launch, and their innovative take on preventing foot disease with diet is now an accepted approach. The producer who brought the problem forward in the first place saw tremendous results, and it literally saved his business. If you feel like it’s impossible to hear and actually follow through and use insight from employees, business partners, customers and end users, it doesn’t have to be that intimidating. There are ways to break down insights and learnings into small, digestible pieces of information that you can act on. We’ve learned that testing smaller ideas against the emotional understanding of your target audience is a good way to scale down the risk and measure the likelihood that your new idea might find a home in the marketplace. Then measure the rational benefits your potential innovation provides to your audience to gauge how to scale things up and maximize ROI. Through this deep analysis, you might just uncover a true innovation opportunity that will change your business.

References

1. http://www.businessdictionary.com/definition/innovation.html
2. http://blog.marketresearch.com/14-innovative-pet-startups
3. http://www.inc.com/zoe-henrythe-best-animal-related-startups-of-2014.html

]]> 2399 0 0 0 https://wearewoodruff.com/blog/pov/pet-health-insurance-to-leverage-your-pet-brand/ Fri, 23 Dec 2016 01:22:49 +0000 http://www.woodruffsweitzer.com/?p=2402 pets are part of our families, so it stands to reason that we’d want to manage their healthcare in the same manner as we do our husbands, wives, and kids. Quite literally, pets are dependents, and forward-thinking employers recognize this fact. They also recognize that rising veterinary costs are making it harder to provide adequate care for our four-legged family members, and that by offering a form of relief and security for these extended family members, companies can attract the workforce that they truly need. If more companies offer health insurance for pets as part of a benefits package, what does this mean for the pet care industry, and how can those in the industry capitalize on it? Pet health insurance is in its infancy, but it’s potentially huge First, let’s get something out of the way: Even though Nationwide insurance says that one-third of the Fortune 500 companies now offer some sort of pet benefits package, it’s not exactly prevalent among pet owners. According to the American Pet Products Association’s most recent survey of pet owners, only 4 percent of dog owners and 1 percent of cat owners carry pet insurance policies. Now, that’s not a huge number, but it’s still more than twice as many policies as there were in 2008 in the U.S and Canada. It’s a growing industry, and as anyone in marketing knows, getting in on the ground floor is vital. But what does this uptick in pet policies tell us, and how can we benefit?

As always, understand your audience

For pet product marketers, a young but a growing market always is met with tail-wagging excitement. In this case, it’s an indicator of events that we can use to better markets your products and services. In short, if more people are spending money on policies, that means that more people are concerned about something. Is it rising pet care costs? More prevalent health issues? The job of pet health marketers is to provide insight and analysis of the available information, so we can begin to position products and services in an effective way. In this case, our job is to know the motivation of our clients’ audiences, i.e., be familiar with why pets are taken the vet, stay abreast of top pet health insurance claim categories, etc. If we know what information is vital to our audiences, we can help those clients market their wares and services in the right way. So let’s break it down and really explore the studio space, shall we? According to Nationwide, ear infections for dogs and renal failure for cats were the top reasons policyholders took their pets to the doctor in 2015. Other “common” claims for dogs included skin allergies, arthritis, and hot spots. For cats, hyperthyroidism, diabetes and bladder infection topped the lists. Many of these reasons are chronic or ongoing conditions, which means that insurance policies would make sense for those owners, assuming that the policy either was in place before the conditions presented or covered pre-existing conditions. Like human health insurance, pet policies are very different and can cover vastly different types of treatment. Regardless of the type of policy offered by employers, what is vital to us at the moment is the major nature of the reasons for typical vet visits. With or without a policy, these conditions can be expensive to treat. This indicates that prevention is an area that companies in the pet health sector should pay some attention to.

Prevention is the wave of the future

For pet owners, the cost of prevention is significantly less than the cost of taking care of a major health problem down the road (often whether or not there is insurance coverage), and, more importantly, catching a problem or disease early increases the chances of a positive outcome for the pet and his family. As we discussed above, policies vary. Some pet health insurance offers routine wellness checks; other policies don’t. This is why it makes sense for pet owners to take the best possible care of their pets every day. The value of making optimal nutrition choices, ensuring that pets get the right kind and amounts of exercise, and taking pets to the vet for annual exams, flea and tick treatments and vaccinations — this is all stuff we should communicate to our audience. Look at it as instilling danger and doubt into the audience: If you don’t take care of this now, you’ll (at best) lose money later and (at worst) have a sick or dying pet on your hands. Obviously, the messaging surrounding the “danger and doubt” themes don’t have to be negative — and probably shouldn’t be — but the intent is the same: Give the audience a motivation.

Get the veterinarians on board

More interest in prevention is more business for vets, so it shouldn’t be too hard to use them as primary and effective communication tools. The rate of vet visits tends to increase for those with pet insurance policies, so veterinarians’ products and services stand to benefit from both an overall consumer interest in prevention and an uptick in the number of policyholders. Vets have a built-in cachet with pet owners, so any positive thing they can say about prevention and/or your products is a boon. Bottom line: If more vets are on board with what you’re saying and selling, then more pet owners will listen. It’s — forgive the pun — a dog chasing its tail, and everyone can win.

Moving forward

Until the number of pet health insurance policies regresses, there’s no reason to assume it will regress. Smart pet owners will weigh the pros and cons of insurance, wellness plans or both, and right now, signs lead to the pros outweighing the cons. If you can combine your product or service with strategic messaging and product placement, you can use this trend to your advantage. And a smart, experienced marketing partner will help you do just that.]]> 2402 0 0 0 https://wearewoodruff.com/blog/pov/veterineray-feed-directive-impact-on-marketing/ Mon, 09 Jan 2017 14:52:42 +0000 http://www.woodruffsweitzer.com/?p=2423 Looking Back to Move Forward Preparation is a key to smooth implementation of the new antibiotic-use guidelines. As you review last year’s plans, ask yourself if your organization and its customers are well prepared for an efficient transition. Are all affected product labels revised and approved by the FDA? Have VFD order forms been prepared and made available to veterinarians? Are sales, technical services and customer-care specialists ready to help customers — feed mill managers, veterinarians, livestock producers — understand and comply with the new regulations as they apply to your products? Given the nuances and scope of the regulatory changes, it’s naïve to assume that everyone is ready for their implementation. So, knowing there will be hiccups and adjustments for many who are involved, your organization will want to be flexible and agile with its communications in order to satisfy customers’ needs.

Moving Forward With Focus

A lot has been written during the past seven years — and especially during 2016 — about the upcoming changes to on-farm antibiotic use, the VFD and antimicrobial stewardship. Still, the terms appropriate antibiotic use, judicious antimicrobial use and antimicrobial stewardship mean different things to different people. Has your organization reached a consensus on what antimicrobial (or antibiotic) stewardship means? Is your position consistent with other industry stakeholders? Are all members of your organization speaking with one voice about antimicrobial stewardship (or appropriate antibiotic use or judicious antimicrobial use)? If the answer to any of these questions is “no,” it’s time to address the organization’s position on and commitment to antimicrobial stewardship as one avenue to achieving a common goal — slowing the emergence of antibiotic resistance. Speaking at the 2016 National Institute for Animal Agriculture’s antibiotic symposium, William Flynn, DVM, deputy director for science policy in the FDA’s Center for Veterinary Medicine, told attendees that it’s important for industry stakeholders to share not only a common understanding of antimicrobial stewardship, but also the desired outcome. To date, most efforts have focused on what actions are needed and how to measure their results. But, according to Dr. Flynn, it’s equally important for all stakeholders to communicate a clear and consistent message about why veterinarians and producers are being asked to change certain practices. Odds are, your marketing communications efforts already contain opportunities to remind customers about why antibiotic use on the farm is changing. We can help you identify those opportunities.

Staying Engaged to Help Shape Thinking

The animal agriculture industry is making changes that give all stakeholders the opportunity to discuss what’s being done to ensure judicious antibiotic use and to reduce its impact on antibiotic resistance. Despite the scope of the new regulations, their implementation doesn’t represent the end of regulatory changes and certainly won’t end the finger pointing at animal agriculture’s role in antibiotic resistance development. That’s why continued engagement of all stakeholders is critical. Animal agriculture’s stakeholders can either help lead the conversation and tell its story, or risk having someone else tell it for them. How do your products or services integrate with an appropriate antibiotic-use philosophy? Do marketing, public relations and public affairs plans include ongoing communications and educational programs related to appropriate antibiotic use? How can your organization help livestock producers tell their story about how they’re complying and doing the right thing — for animal and human health. Ultimately, animal agriculture is a people business. We must communicate through stories that are authentic, persuasive, memorable and shareable to tell others — especially consumers — what animal agriculture is doing to protect antibiotic effectiveness. Antibiotics, regardless of their administration route, aren’t going away — only the production claims on those antibiotics considered medically important for human medicine have been eliminated. And now livestock producers will need their veterinarians involved to help make the appropriate use decision. Protecting animal health is still a top priority for animal agriculture, and that means it’s sometimes necessary for veterinarians and producers to use antibiotics — including those deemed medically important for people — to manage and prevent infectious diseases in livestock.]]> 2423 0 0 0 https://wearewoodruff.com/blog/pov/how-to-identify-new-pet-health-trends/ Thu, 05 Jan 2017 01:20:30 +0000 http://www.woodruffsweitzer.com/?p=2428 2015 Harris poll, 95 percent of pet owners consider their pets to be part of the family. That’s a lot of people treating pets like people. And that means lots of opportunities to take advantage of a new reality.

It’s already happening

Applying human trends to the pet health sector isn’t brand-new thinking; forward-looking pet health companies have been barking up this tree for a while now.

• Wearables and apps made to track human health have been translated to pets.
• Taking a cue from the zillion-dollar health insurance industry, many employers and plans are offering health insurance for pets.
• Though in its infancy, telemedicine is a growing industry all by itself when it comes to pet parent/veterinarian relations.
• Subscriptions services for humans (LootCrate, Trunk Club, etc.) have made their way into the pet world.
• At-home health monitoring of pets, most notably diabetes management, is more and more prevalent.

How to learn from these examples

What these products and services have in common is that they capitalize on a way of thinking that hasn’t been applied to pets before, and they were applied relatively quickly. For example, pet fitness trackers. That FitBit that adorns seemingly every wrist in the known universe? Believe it or not, the $4 billion FitBit company first made the product available to the public in 2009. And here we are seven years later with multiple versions of the same technology built exclusively for our dogs. Imagine telling yourself five years ago that you’d be able to buy a collar for your dog that would tell you what kind of day he was having. You’d laugh yourself off your Segway. In any industry, the reason for a product’s success can without a doubt be traced back to an unmet need. Fill that need and you have a hit. The same applies to taking a tactic that has worked in one arena and applying it to another, like going from the human to pet realm. Pet owners are a growing audience, and that audience cares for their pets like never before. But the largest (and growing larger) segment of this audience, millennials, are also hardcharging, career-oriented individuals who are either hip-deep in the working world or school. They don’t have a lot of free time, which is why telemedicine for their pets is an appealing proposition. With smartphones and touch screens hardwired into their brains, it makes sense that online medical communications is a huge hole that could be filled. If you can take care of your pet’s health without loading him into the car, why wouldn’t you?

See the hole. Fill the hole.

The same idea can be applied to nearly every situation and any brand, product or service. See the hole; fill the hole. Of course, predicting the future and spotting the holes is easier said than done. So how do you spot these opportunities? Partner with someone who specializes in seeing into the future. With technology developing at the speed of light and preferred communication channels fluctuating seemingly every day, sometimes you need an outside voice who can cut through the noise to provide guidance and clarity. Imagine being the company who saw the trend in personal health monitoring coming; the company that can read where an audience is going is the company that rolls out the FitBit. The company that sees those same people wanting to do the same for their pets is getting in on the ground floor of another movement. The most important key to successful innovation in any industry is to look outside your comfort zone and see what’s working. A marketing agency with a vast portfolio of clients and industries can take unique perspective from one industry and easily think about applications in another. For instance, if we create an app that evaluates a farmer’s unique setup and tells what can be improved on the operation, could that same technology be applied to non-ag situations? Could it be applied to a veterinarian’s office? Luckily, when it comes to human trends in pet care, we at least have somewhere to start. If it works for people, would it work for pets? As a marketing agency, we’ve found that if a product or service exploded onto the scene with great and/or quick success, there will be imitators without question. We try to take that a step further and cross industries, helping clients turn imitation into innovation.

Watch. Listen. Learn. Apply.

As with every industry, two-way communication is key. The best way to figure out what human trends might apply to your pet products or services is to listen to your audience and potential audience. Is there a need they’re chattering about? Interact and find out more. Then you can review the landscape and see that “outside of your comfort zone” trends can apply TO your comfort zone and meet your audience needs. Woodruff specializes in more than one industry, so we're perfectly positioned to help you put these tactics into motion. We've shown plenty of examples of ways human health trends have applied to the pet arena, so it's not a long leap to say in-depth knowledge of human healthcare can be a boon to pet health companies looking to branch out. Having the resources on hand to monitor the communications streams is incredibly underrated. A partner who understands not only your market but the communication applications within your market can be that valuable resource. You can’t be an expert on everything, but turning to those who are is often an overlooked maneuver. Let Woodruff help you sift through the noise, come to conclusions that make sense, and then implement those solutions in a way that will help you stand out from the crowd. After all, when you take the first smartphone for dogs to market, you want people to know about it.]]> 2428 0 0 0 https://wearewoodruff.com/blog/pov/protect-crop-health-brand-from-ag-gag-law-misconceptions/ Fri, 17 Feb 2017 20:02:14 +0000 http://www.woodruffsweitzer.com/?p=2448 Marketing Around Ag-Gag Laws If you or those you serve are in a state that has an ag-gag law in place, it's critical to know how to protect the operation and its reputation. We strongly recommend you leverage these marketing techniques to ready yourself or your client in the event that something goes awry: Be prepared. As a business like any other, you make claims to offer value and a unique selling point to your customers. You must be prepared to back up these claims – they will most certainly be challenged – to ensure that they have solid footing. As an example, eBay states on their website that they are "where the world goes to shop, sell, and give." By their own account, they have 165 million active buyers in 190 markets and one billion live listings. Substantial support for a substantial claim. Be sure you know what you're saying as a business and why you're saying it. Identify highest- to lowest-risk scenarios. And once you've identified them, be prepared for the highest-risk situations. Woodruff has a crisis management program to help you plan for various scenarios. Our plans are uncomplicated, tailored to your business to meet your exact needs and don't require a hefty budget . One of our programs is quarterly Issues Management. This bite-sized effort helps keep costs contained, and it launches your issues program. Know your influencers. It's important to align your business with influencers who have credibility both inside and outside the ag field. They can be powerful allies when ag-gag laws come into play and are perhaps the best way to navigate relationships with adversarial groups.

What You Should Know

Moving forward, it's imperative that everyone involved, as well as the public, understands the industry stance. While they've been demonized by some groups, those who support ag-gag laws are sincerely concerned with the health and safety of the operation, the animals, the people visiting the farm and the food supply. Agricultural operations are dangerous yet delicate places that are absolutely critical to sustain a growing population. Ultimately, misconceptions about the laws' intentions must be addressed, and the gap between animal rights activists and producers must be bridged through communication of concerns and goals.

Your Agricultural Ally

Woodruff is happy to share our extensive knowledge and expertise in farm protection with you and your clients. Our team is stacked with a range of backgrounds, from public policy to crisis management to on-farm product application and animal health management. We'll help ensure you're prepared, aware of and ready to respond to all different scenarios that may arise and that you are able to identify and reach out to industry influencers. Reach out to Woodruff now so you're ready to handle whatever the future holds for your business or clients.]]> 2448 0 0 0 https://wearewoodruff.com/blog/pov/innovation-in-agriculture-marketing/ Thu, 02 Feb 2017 01:51:24 +0000 http://www.woodruffsweitzer.com/?p=2452 Help the world, not just yourself Consumers (and millennials in particular) are more socially conscious today than ever before. They want to buy products from companies that they can believe in; they want to have trust that you’re doing the right thing for the big picture. Showing them that you’re contributing to making today’s world a better place and that you have an eye on a better future for our little blue rock can go a long way toward building brand loyalty with the evermore important young audience.

Going clean

Is your product “clean?” Panera Bread, for instance, spent the year declaring that by the end of 2016, they’d remove all artificial preservatives, flavors and sweeteners from their artificial food sources in all domestic locations. The company also doubled down by declaring its dedication to making a positive impact in the global food system, committing to “clean” ingredients, and offering a transparent menu. The company is vocal about animal welfare as well. Is all this lip service? Does it matter? Panera has an image of a “green” company that serves healthy food, and its sales and popularity continue to climb, as its third-quarter increase of 6 percent in share prices proved.

Helping people helps sales

Being concerned about the health of costumers and the environment is one way to tap the hearts and minds of today’s ever-growing “crunchy” set, but actively and openly caring about the welfare of our fellow human beings is a way to tap that emotional vein that pumps pure, oxygenated brand loyalty. There aren’t many companies that make giving their primary mission (after all, you have to sell products and/or services to stay afloat), but TOMS is a company that exists to help the unfortunate. In 2006, TOMS was founded with the express purpose of giving shoes to those who needed shoes. For every pair bought, TOMS donated a pair. It was a lofty goal, but in six years, the company grew from existing in a California apartment to generating $300 million in revenue. But providing tens of millions of pairs of shoes wasn’t enough. The company wanted to do more. So Blake Mycoskie, TOMS founder, revitalized the company by offering coffee. And for each bag of coffee sold, TOMS would provide a gallon of clean water where clean water wasn’t easy to come by. But even that wasn’t enough. So in 2016, Mycoskie sold half of his company and hired a CEO to work the day-to-day so that he himself could focus on the “big picture.” So he could do more. And now TOMS offers provides shoes, water and eyeglasses to those in need. Corporate responsibility isn’t a bullet on a PowerPoint slide. It’s a silver bullet to save the world. Mycoskie wants his company to be an inspiration, and through that inspiration, he’s built an incredible brand loyalty. TOMS customers feel good when they buy TOMS products. That’s marketing that you cannot buy.

Marketing for the Earth

Patagonia, the California-based outdoor clothing company, donated all of their 2016 Black Friday sales to “grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations.” The company called it a “fundraiser for the earth” – and it turned out to be a genius marketing decision. With the push, the company expected to crack $2 million that day. Instead, they hit $10 million. How often does a company quintuple its sales expectations? Patagonia created marketing that was a movement, and that movement moved people. And a whole lot of product.

Stand out in your field

These examples aren’t crop-health related, but they also transcend industry. Large ag brands often come under fire – often unfairly so – for not being gentle to the earth and its people. In truth, we all care about the planet. If you can show your audience that some segment of your business isn’t self-serving, that you care about things other than the bottom line, your audience (and others) will respond. Stand out in your field by showing that you care about the field.]]> 2452 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-names-yieng-ly-digital-marketing-staff/ Thu, 12 Jan 2017 17:31:37 +0000 http://www.woodruffsweitzer.com/?p=2463 KANSAS CITY, Mo. (January 12, 2017) – Woodruff recently announced the addition of Yieng Ly as a developer. He will office out of the agency’s Red Wing, Minnesota, location.

Ly joins a growing WS digital team that provides strategic counsel and execution within the ever-changing digital space. His role will allow the agency to further expand its digital offerings to complement traditional media outreach in practice on behalf of its clients.

“The importance of digital media in our clients’ marketing campaigns can’t be overstated,” said Tim McKim, executive vice president, Woodruff. “Yieng’s experience as a web and mobile app developer make him a natural fit with the WS team, creating digital campaigns for a host of clients, throughout all our offices.”

Ly’s experience as a developer includes working for Kaplan Inc., Active Sports, Inc., and VidPon LLC. He holds a master’s degree in software engineering from the University of St. Thomas (St. Paul, Minnesota) and a Bachelor of Science in computer science and mathematics from the University of Wisconsin-LaCrosse.

 ]]> 2463 0 0 0 https://wearewoodruff.com/blog/pov/direct-vs-digital-right-choice/ Thu, 02 Feb 2017 01:46:39 +0000 http://www.woodruffsweitzer.com/?p=2484 The pros and cons of digital Digital marketing, in general, is wonderful. It allows us to reach a new audience that isn't local, can incorporate animation and encourages social interaction, depending on the medium. Digital ads, as found by the U.S. Postal Service Office of the Inspector General (OIG), more swiftly seized viewers' attention and were on par with physical ads for levels of engagement, accurate memory retrieval and whether and how much potential customers were willing to purchase. Email, specifically, is a great tool. It's affordable and fast, with exceptional control and analysis potential from email campaign management programs like MailChimp and Constant Contact. You can quickly check out how your campaign performed with data on opens, opt-outs, bounces, click-throughs and more, and email marketing offers one of the best ROIs. And to top it off, as we noted in a previous blog, a 2015 study predicted that 87% of farmers would be using smartphones in 2016, and 75% of those would use them for email. The chances of them seeing your efforts are pretty good. However, digital marketing – including email – does have significant downfalls. Many people have become blind to banner ads, e-blasts often go unopened or unread, and spam is the scourge of marketers and recipients alike. What's more, building up email lists and search engine credibility each take a significant amount of time and energy. And from a creative standpoint, digital marketing and specifically emails are limiting, despite how far technology and the industry have advanced.

Direct mail lowdown

Much like email and other digital marketing, direct mail is also an excellent asset to employ, especially considering how important traditional advertising still is to farmers. As a form of direct marketing, which also can include meetings, events, one-on-one conversations and even coffee shop fodder, it's used to share enough information to generate buzz and gain product advocates in the community. While trends would suggest that traditional advertising may be nearing its grave, studies have shown that this is simply not so. In fact, when pitted against email, direct mail is the better performer. According to the Direct Marketing Association, direct mail yields a higher response rate (4.4 percent for direct mail versus 0.12 percent for email), generates more immediate action (79 percent versus 45 percent) and produces more customers (34 percent versus 24 percent) in comparison to email. It's also exceedingly flexible, with fewer design constraints, the ability to choose different textures and finishes of the mailer and ample space for discounts and QR codes that lead back to your website. Customers also give direct mail the luxury of time – people spend more time with a physical piece of mail, which aids in memory retrieval, speed and confidence, as reported by the OIG. The study also found that direct mail instilled subconscious desire and value for the product or service. Direct mail's two biggest flaws are cost and measurement. While spend can vary greatly based on materials used and audience size, ever-increasing postage rates will always be an obstacle to overcome with this medium. Additionally, results are often very difficult, if not impossible, to measure, leaving you wondering about your impact and engagement.

Which is best?

To determine which method – direct mail or email – is best for your agribusiness and your campaign, you must carefully consider the following:

• Do you want minimal cost or maximum potential?
• What sort of reach are you looking for? Do you want local, national or global?
• What can you do to grab your audience's attention? Should it be physical? Animated?
• Do you want to increase your engagement or get higher recall?
• What is your call to action? How do you want people to respond to your marketing efforts?

For a successful campaign, all pieces must be carefully coordinated. Before you lay out your plans, be certain you’ve thoroughly evaluated the pros and cons of each medium and uncover what is most appropriate for your business.]]> 2484 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-showcases-expertise-regional-nama-award-wins/ Fri, 03 Feb 2017 18:33:00 +0000 http://www.woodruffsweitzer.com/?p=2496 We don’t make a point of doing phenomenal work just for the accolades, but we’d be lying if we said it didn’t feel pretty great.

At this year’s regional National AgriMarketing Association (NAMA) awards, Woodruff was recognized amidst our peers for outstanding work in agricultural communications.

The Awards

Best of Show:

• Specialty Audiences – Public Relations: Zoetis National Pet Diabetes Awareness Campaign

First Place:

• Corporate Identity: Soil Health Institute (Region II)
• Company and Association Magazines – External: AMVAC, cwt Publication (Region II)
• Smartphone Apps First: Arysta LifeScience app (Region II)
• Specialty PR Campaign: Zoetis National Pet Diabetes Awareness Campaign (Region II)
• Specialty Campaign Elements – Single or Series: Diamond Pet Foods, Diamond CARE Launch Elements (Region II)

Merit:

• Audiovisual Presentations: Soil Health Institute Launch Video
• Direct Mail – Dealers, Distributors or Others: Arysta LifeScience PCA Crop-Specific Direct Mail (Region II)
• Direct Mail – Dealers, Distributors or Others: Arysta LifeScience PCA Crop-Specific Direct Mail (Region V)
• Overall PR Program – Directed to Farmers, Growers, Ranchers or Others: Breaking Ground with the Soil Health Institute (Region II)

The Best

Our “Best of Show” winner, a public relations campaign for client Zoetis, called attention to the signs of diabetes in dogs and cats and taught consumers they could easily manage the disease with at-home blood glucose monitoring.

]]> 2496 0 0 0 https://wearewoodruff.com/blog/pov/best-location-for-animal-health-brands/ Fri, 10 Feb 2017 18:02:58 +0000 http://www.woodruffsweitzer.com/?p=2501 KC animal health corridor website. Bayer Animal Health, Vetmedica, Hill's Pet Nutrition, and CEVA/Biomune are here, among other big players in the industry. In fact, more than 300 companies supporting the animal health industry call the corridor home, including five of the world's ten largest animal health companies and two of the world's largest pet food companies. Half of the world’s animal health businesses have some sort of connection to the corridor.

Why here?

The animal health industry continues to grow (up 5.1 percent in the last year), but businesses located in the corridor grow even faster. St. Joseph-based Boehringer Ingelheim Vetmedica Inc. had a growth rate of 21 percent in the same period, while Ceva Animal Health grew by 12 percent and Bayer by 13 percent. The numbers are great, but why are they great? What is it about this relatively flat and somewhat featureless stretch of earth that makes animal health businesses thrive? It makes sense to point to the Kansas City stockyards, which powered the region for more than a hundred years through the early 1990s, but that business and its echoes are more ag- and livestock-related, not accounting for companion animal productivity. A heritage of caring about animals is sure to trickle into all animal-related businesses (and certainly attracted vaccine manufacturers and other health-related businesses), but it can’t account for all of this astounding growth today. So why do animal health businesses that start here consistently succeed, and why do more and more move to the region to find success? Infrastructure and logistics are driving factors. Three major highways service the area, rail is easily accessible, and one of the larger airports offering air cargo services is smack dab in the middle of the corridor. It’s easy to get in and out of here, whether you’re moving products or people. Workforce is another key. The best business in the world is only as good as its workers, and the density of animal-related businesses has led to several educational opportunities for people in the industry. Kansas City is located midway between Kansas State University and the University of Missouri, two of the country’s primary veterinary schools. Three more of the top schools are within a 300-mile bubble. The number of veterinarians, technicians and researchers in the industry is staggering; this fact alone is enough to draw businesses from all over the country, as well as the world.

Satellite business

Global corporations don’t become global on their own. Marketing, legal, transportation, storage and other services are required for success, and the success of the KC animal health corridor has spawned (and is partly a byproduct of) herds of the satellite services a company needs to thrive. It’s a positive phenomenon that feeds itself; the animal and pet businesses succeed and get bigger, causing them to require (and therefore support) more and more supplemental businesses; more and more of those supplementals flock to the area, making the corridor even more attractive to the “anchoring” businesses. It’s like a dog chasing its tail, but with only good outcomes.

The corridor makes good business sense

In short, we’re trying to say that if you’re in (or thinking of getting into) the animal business –pet or otherwise— consider expanding or relocating to the animal health corridor. Everything you need to succeed is here, and with forward-thinking people investing in resources like the KC Animal Health forum, which has raised more than $150 million to help businesses in the corridor get off the ground, there is plenty of assistance and expertise to help you put your plans into motion. And when you get here, look us up. Woodruff has offices in Kansas City and Columbia, Missouri, for a reason; our long history in pet and animal health can only help you stay ahead of the pack.]]> 2501 0 0 0 https://wearewoodruff.com/blog/pov/commercial-drone-use-in-agriculture/ Fri, 10 Feb 2017 18:07:38 +0000 http://www.woodruffsweitzer.com/?p=2504 What Do the Rules Entail? The new rules come with a number of perks and a few minor hindrances for farmers: No pilot's license is needed Now, a drone user must pass an Aeronautical Knowledge Test, comparable to a driver's license test, and then obtain a remote pilot airman certificate. However, the rules eliminate the original Section 333 waiver that mandated a user to have a second observer on-hand in order to legally operate an unmanned drone. New weight restrictions Without a waiver, drones must weigh under 55 pounds. Fortunately, these smaller drones can do most of the remote sensing jobs on farms, carrying cameras, doing plant counts and measuring the health of the current vegetation. Still no crowds Absent a special waiver, the new rules do not permit the flying of drones over crowds. Because farms don't typically have large groups of people gathering, this largely does not affect agricultural drone users. More jobs Prior to the new law, people could not operate drones or charge for their services on farms without a 333 exception from the FAA. With that exception in place, anyone over the age of 16 with a remote pilot certificate and a small UAS rating is able to operate a drone, greatly increasing the potential job pool. Furthermore, an agriculture consultant can add "operation of drones" to their list of services. Keep the drone in sight As with previous rules, drones must remain in the user's line of vision, at a maximum height of 400 feet. While that could initially sound restrictive, these parameters should allow operators to capture an entire field in just one flight. A user is not permitted to rely on a ground display as a line of sight; a user must be able to see the actual drone at all times, and flights must be conducted in daylight. One drone, one operator One restriction that farmers may not love is that a single operator is not permitted to operate more than one drone at a time. However, waivers may be obtained under certain circumstances.

Why Use a Drone?

One of the many perks of drone use is the incredible amount of time it saves. Rather than manually scouting crops, farmers using drones gain immediate knowledge about the status of their fields, minimizing response time to any issues. Crop spraying and monitoring become simpler and more efficient. Drones also have the capability to take high-resolution images, allowing growers to easily assess the health of their fields. They can spot bacterial and fungal diseases and pest infestations so they can address any issues quickly to save the crops, along with managing nitrogen and herbicide inputs. Additionally, recording footage of damage from disease, insects or weather can assist in highlighting the extent of losses for insurance claims. Sensors on the drones can detect water management systems, letting growers quickly analyze a field's moisture. They can locate cooler and well-watered areas and hot, dry spots – a feature that is especially useful in drought-prone regions. The sensors can also identify erosions and nutrients in the soil and collect plant height measurements. Yet another benefit of using a UAS is mapping. Drones create images of field borders and crop fields, along with three-dimensional maps for early soil analysis. Mapping is incredibly helpful in counting crops. One of the most critical upsides to using agricultural drones is the ROI. Drones reduce operating costs and increase crop yield by providing critical, timely information for management intervention. They also help address a major concern of farmers: fertilizer data collection. Because fertilizer represents up to 50 percent of input costs, it's essential that growers use precisely the amount their plants need – no more, no less – for the sake of the environment . . . and their wallets. Drone sensors measure phosphorous and nitrogen levels on the surface to measure fertilizer needs and excesses in the field.

What Does This Mean for the Industry?

Far surpassing satellite imaging in resolution, convenience and overall quality, drones and the FAA's approval of their commercial use are letting farmers more easily monitor their livelihood and capture all necessary details for sustaining a thriving crop. By monitoring development and any changes in crop health using drones, growers can act much more quickly, and they can retain the footage for future problem solving. Drones are crucial to crop health in precision agriculture and farming. The new regulations bring forth an array of benefits that will ensure the health and safety of the world's food supply, as well as allowing the agriculture sector to evolve technologically.]]> 2504 0 0 0 https://wearewoodruff.com/blog/pov/story-telling-with-big-data/ Tue, 14 Feb 2017 16:42:49 +0000 http://www.woodruffsweitzer.com/?p=2509 The role of storytelling That’s where the art of storytelling comes in. Sure, it may be easier to put together a PowerPoint presentation or infographic than craft an exciting narrative, but as any storyteller will tell you, a little extra time and creativity is definitely worth the payoff. Storytelling is a powerful tool that can mean the difference between extraordinary status and being just another brand. No matter how simple your product may be, if you tell a good story, you’ll have a greater chance of getting the attention of your targeted customers. Throughout time, storytelling has proven to be a powerful medium for sharing insights and ideas in a way that is memorable, persuasive, and engaging. And brand storytelling isn’t a new concept. However, with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. A good story will find an audience.

Now add data

The growing availability of data sets to analyze means an increased chance to uncover new angles on stories. However, unless you can improve the communication of these insights, you’ll see a poor insight-to-value conversion rate. The phrase “data storytelling” has been associated with many things, from data visualizations and infographics to dashboards to data presentations. Once your business has started collecting and combining all kinds of data, the next elusive step is to extract value from it. Your data may hold tremendous amounts of potential value, but not an ounce of value can be created unless insights are uncovered and translated into actions or business outcomes. What does the data mean? What does it mean to your customers? What is the best story to relate that meaning? Too often data storytelling is interpreted as just visualizing data effectively. However, it is much more than just creating visually appealing data charts. Data storytelling is a structured approach for communicating data insights, and it involves a combination of three key elements: data, visuals and narrative.

Storytelling needs the human element

Business communication shouldn’t be confined to bullet points, simple statements, or rhetorical rants. A dose of the human element, emotions, and branded thinking can result in a memorable message. Stories build messages that people care about and help people bond with messages. In turn, people remember what they care about and why they care about your brand. When you engage listeners in a powerful, entertaining, and informative story, they remember it – and many times they ask for more. Ryan Fuller, general manager at Microsoft, said, “Data storytelling weaves data and visualizations into a narrative tailored to a specific audience in order to convey credibility in the analytical approach, confidence in the results, and a compelling set of insights that is actionable to the audience.”

Creating compelling stories

Effective data storytelling is a lot like storytelling in general. The data story should have a beginning, middle and an end. It should also tell an original story. It should be surprising and engaging. Even if the data bears out intuitive “knowns,” they should be presented in an intriguing way. Be sure to include both narrative and visuals. When merged, they can engage and even entertain an audience, resulting in a message that is memorable, persuasive and engaging.

Why stories work

Stories are memorable. No matter how compelling your facts are, if you don’t present them in a way that enables an audience to become invested in what you're saying, all the information will be lost on them. An audience who is interested in your story will share it over social media or with friends and family, helping it travel further. A good story will inspire action, which will result in sales and customer loyalty.

A great story is one that comes from your brand advocates

Your story can reach a whole new level if it includes narratives about your products and services as told by your brand advocates. Nothing is more convincing to targeted audiences than stories told by other consumers themselves, to whom targeted audiences feel connected to or engage with at an emotional level. For details on how to reach out to brand advocates, read our advice on influencer marketing. Above all, honesty and transparency are most important in brand storytelling. Yes, you’re crafting stories, but they need to be rooted in the reality of your brand, products, and industry. Be open, honest and authentic, and your data storytelling will be successful. Let us know how Woodruff can help you develop effective, data-driven storytelling.]]> 2509 0 0 0 https://wearewoodruff.com/blog/pov/how-to-write-crop-health-creative-briefs/ Tue, 14 Feb 2017 16:49:45 +0000 http://www.woodruffsweitzer.com/?p=2512 Brief creatively The creative brief is the beating heart of any work your agency produces. These vital documents go by many names. Brand dashboard. Creative blueprint. Marketing input form. Whatever it’s called, the creative brief is necessary for any great work. It’s a roadmap, a blueprint, a treasure map where “X” marks the spot for inspired, innovative and effective results. It’s a benchmark to evaluate whether any and all work – from concepts to executions –hits the mark. The brief is a living creature that will be referenced many times throughout the life of the partnership. While a good, thorough brief is essential, a bad or incomplete brief can be disastrous. It can lead to a lot of wasted effort, money and – most importantly – time. A poorly executed brief is the rotten gift that keeps on giving; it sends you the wrong direction, forcing you to continually stop and evaluate what went wrong and why. And that’s if you realize that things were going south before it’s too late.

But what makes a good creative brief?

Good briefs start with good client input. And this is where the client has to put in the work. When discussing your hopes, dreams and history with your agency, it’s essential to go beyond “checking the boxes.” Yes, there are the basics (although critical) that must be defined. Every agency will ask every client every question on this list:

• What is the reason for the communication? (Objective or purpose)
• With whom are we talking? (Target audience)
• What does audience currently think? (The “insight”)
• What do we want them to think? (Desired response)
• What's the single most important message we want to communicate? (The “meat”)
• What are the top three support messages? (What are the top three reasons to believe?)
• What are the key insights that should help us engage?
• Do we have sufficient reference sources?

This list is essential and takes thoughtful, honest responses from the client. Many of the questions seem complex but are deceptively simple. A good agency will help a willing client navigate this list to get directly to the desired end-point, but the client must have thought long and hard about each answer. It’s not easy, but it is vital. That said, answering the questions to the best of your ability is only half of the success equation.

Painting a portrait of the bigger picture

As we said earlier, this is a partnership. We collaborate, conspire, laugh and cry together. It’s an ongoing process and it doesn’t end at the creative brief, but when completing our creative brief, there are some “bigger picture” considerations to keep in mind for your agency to begin doing good work for the long term. They’re not always easy, but they are vital.

• Be open and honest. Include us in your internal circle of trust.
• Don’t hold anything back.
• Be thoughtful. Dig deep to provide more than “yes and no” answers.
• Think inspirational. If you’re pumped up, we’ll be pumped up. You’ll see better work.
• Allow us to challenge you (respectfully). Have a thick skin. You pay us for our insights and (often strong) opinions. You might not always like what we have to say, but listen; it might keep you (and us) from making mistakes.
• Be sure to let us know what’s non-negotiable and what is mandatory. We need to know this up front. We’ll all save a lot of time in the long run.
• Don’t waffle. Have conviction in your beliefs. If you feel that strongly about a direction, we’ll listen.
• Provide realistic timelines. Be patient. We need quality “think time” (yes, we always like to throw in more time whenever we can).
• Hold the briefing in person. Letting us get to know you, see your face, watch your body language, etc., helps more than you know. Nonverbal cues are useful to feel our way through this courting period.
• Provide us with sufficient resources, including access to others within your organization beyond you and your marketing team. Sales, research, product development, distribution, etc., all have insight and POVs that provide useful perspective.

We have to go deeper

When prepping for your agency briefing, you have to dig beneath the surface in a number of ways. When talking audience profiles and insights, go beyond target audience basics. Provide us with more than basic designation, demos, psychographics. Look into personal habits, purchase behaviors, etc. The more information you can give us, the more accurately we can tailor your messages. These profiles shouldn’t be conjecture; they should be research based. Whether the data and research are your own or someone else’s, everything moving forward should be based on proven key audience insights. Have none? It would be wise to do some research. Survey an audience. Do some social listening. Otherwise, we’re all just shooting in the dark.

Let us do the work

It’s important to let us focus on one thing at a time. One thing is just that … one thing, not “one thing plus a few other things.” Yes, your “one thing” can have multiple support points, but it should always be one clear unique selling proposition. Focusing lets us get right into our process, which lets us get right to the point. It’s important to not interfere with that process. Yes, circumstances could dictate a change of direction; it happens, and we roll with those punches. Let us do our thing, and it’ll all make sense in the end. And finally, never underestimate the value of a casual debriefing meeting at the local watering hole.]]> 2512 0 0 0 https://wearewoodruff.com/blog/pov/best-pet-marketing-campaigns-2016/ Fri, 17 Feb 2017 18:53:30 +0000 http://www.woodruffsweitzer.com/?p=2520 IAMS Dogumentaries tug at the bark-strings As any marketer knows, the best way to get your audience to act is to tug on the ol’ heartstrings. IAMS went all in with this philosophy in 2016, creating a digital campaign that showed the emotional side of pet food through the lens of the human/animal bond. These “dogumentaries” were built specifically for social media platforms, which means that they were built to share. The most efficient marketing is the marketing that your audience markets for you, after all. And share they did. Since the first video was posted to YouTube in October, it’s been viewed 75,000 times, with thousands more views and shares on Twitter and Facebook. These videos buck the norm, however. Instead of your typical 15- to 30-second clip that fits short social media attention spans, the IAMS Dogumentaries are more than three minutes long. They tell complete, emotional stories that anyone with a dog can laugh and cry with. And because these mini-movies are powerful stories instead of quick-hit jokes or commercials, viewers are more than likely to head over to the IAMS website for more information. The lesson: Story trumps all. Tell your story in an honest, emotional way, and the audience will respond.

Purina’s “Dear Kitten” uses content marketing to the extreme

Purina took the viral video a step farther. In a campaign that began in 2015 but is still attracting eyeballs more than a year and a half later, Purina found a partner who knows how to get the maximum bang for its bark — er, meow. The “Dear Kitten” series combines the longform storytelling we discussed above with three proven Internet things: cat videos, giggle and Buzzfeed. You can’t predict when or if a video will go viral, but if any outlet has perfected the process, it’s Buzzfeed. By partnering with an outlet that specializes in getting eyeballs on content, Purina created a foolproof campaign. “Dear Kitten” quickly evolved from a one-shot video that hit 25 million sets of eyeballs into a franchise that regularly cracks views in the eight-digit counts on YouTube alone. The flagship video has been shared on Facebook tens of thousands of times as well. Again, letting your audience market for you is virtually priceless. The lesson: Find partners who specialize in your chosen strategy and then tap into what has worked. Buzzfeed understands how to disperse good content everywhere it can be seen, getting the most bang out of a single idea. That’s pure, uncut content marketing.

Pedigree’s “By My Side” story

Mars, Inc., makers of Pedigree Brand pet food, also jumped deep into the content marketing pool in 2016, creating a four-minute video featuring a veteran with PTSD and his trusty service companion, Wally. The video features almost no branding at all, instead using some subtle product placement. Most importantly, the clip showcases the bond between human and pet, and since April 2016, nearly half a million people have viewed or shared the clip. That said, the timing and subject matter are what made our tails start thumping. With perhaps the most divisive election in history in process, the clip launched when the country was hip-deep in campaign season. Showcasing a wounded warrior and the dog who helps him cope with the toughest of times during a politically charged time in our country is an interesting and (so far) incredibly effective way to stir a reaction in an audience. Tying a subject (soldiers) that every single person has an opinion about with another (dogs) that is sure to strike a chord with most viewers made any branding or overt messaging unnecessary; people would see that the video was on the Pedigree pages and emotionally connect one with the other. It was a bold play that appears to have paid off. The lesson: Opportunities to tell a good story are always present; knowing how to capitalize on them is where a smart marketing partner can really help.

Big Heart Pet Brands hit shoppers where they live

Big Heart Pet Brands went a different way in 2016. The maker of pets’ beloved Milk-Bones and Kibbles ’n’ Bits decided to target audiences with pinpoint accuracy. Rather than tell big, bold stories in the great big vacuum of Internet space, Big Heart went with a “boots-on-the-ground” approach, focusing on ultra-specific POP displays tailored not only to specific shoppers but at their specific non-pet interests at various times of the year. For instance, at Halloween, when parents (and likely pet parents) would be focusing on candy supplies, Big Heart created in-store displays built to fit near the candy aisle. Holiday-appropriate packaging and messaging accompanied the display tactics, and everything was supported by print and digital ads. Big Heart followed the same path for Christmas and Valentine’s Day. It’s old-school marketing at its finest, but where Big Heart did some big thinking was in its targeting. Themed campaigns are nothing new, but you don’t often see communications and promotions based on specific retailer demographics. Big Heart changed its messaging based on outlet demographics, from the “big on holidays” thrust of Walmart shoppers to the more practical tastes of Kroger shoppers to the app-friendly Target enthusiasts. The back-to-basics-with-a-twist approach worked, as the brand’s in-store sales grew anywhere from 1 percent to 90 percent per retailer. The lesson: Focus your message on where your audience is, and how they want to hear it, but don’t shoot in the dark. Customer insights can be huge, and partnering with retail giants to get them is worth the effort. Read more : Building trust with your customers]]> 2520 0 0 0 https://wearewoodruff.com/blog/pov/map-customer-journey/ Tue, 28 Feb 2017 15:59:34 +0000 http://www.woodruffsweitzer.com/?p=2543 digital and traditional channels. It’s a well-known fact that buyers now control their journey through the sales process. They choose how they view their online content, and how they prefer to shop. You, in turn, must now find your way in this new land ruled by customers. Here’s some advice to help you get there by engaging customers across available channels in a disciplined and effective way.

Know your customer’s needs

The customer has changed; there is no going back. They have higher expectations for you, and if you’re not working to meet them, one of your competitors probably is. This new age of the customer will force you to rethink how you win, serve, and retain this empowered audience. You have to keep individual customer groups in mind because you can no longer lump them into one big pile and speak to all of them at the same time, in the same way. For example, as we’ve discussed before, marketing to millennials demands different tactics to be successful. It is important to recognize the impact of customer engagement needs on the fundamentals of your business. As marketing leaders, you must champion customer obsession and all that it means throughout the organization. It’s the time to engage, earn trust, and offer genuine content in every area, in every medium.

Map your customer journey out in detail

The best way to explore the customer-controlled journey is by creating a customer journey map. These maps tell the story of the customer’s experience, beginning with initial contact, through the process of engagement and purchase, and into a long-term relationship. The map is an oriented graph representing different touchpoints that characterize a customer’s interaction with your service. Every customer group will have a different path to you and your product, a different map. Most consumers achieve their goal with your brand through multiple interactions. Just one terrible, disjointed experience can send them straight to your competition. That's why it's so important to understand when, where and how customers connect with your business. Fulfill their needs, and you’ll create a loyal customer.

Know your customer touchpoints

A customer touchpoint is any moment when a customer comes into contact with your brand. This includes before, during, and after the purchase. Your goal is to make sure your customers are happy at every point. The best way to find these touchpoints is by thinking like a customer who has never experienced your brand before and is going through the entire process of doing business with you. Start at the beginning and start brainstorming all possible scenarios, then follow them along this imagined journey and at every touchpoint along the way. Research, psychographics and media habits can help you predict the interactions and plan for success.

Common touchpoints

Common touchpoints before the transaction can include any of your marketing efforts like ads or social media activity. Social media can have a great effect on the pet care customer’s journey and, done right, will provide an excellent resource. You can read more about that specific leg of the journey here. Customers can also form an impression through product reviews on e-commerce sites or through word of mouth. This is why we strongly recommend you listen up by paying attention to social media channels. Once the transaction is in progress, common touchpoints include your point of sale environment, whether that be a physical store, website or catalog. This is where customers might interact with your staff, sales team, or call center. Even if your sales are strictly in-person, there are plenty of opportunities to improve pet product shopping through digital technology. Common touchpoints after the transaction include things like billing, product support, questions and returns. You might also send customer feedback surveys, product newsletters or thank you cards.

Understand how touchpoints create the experience

After mapping out the touchpoints in the customer journey, step back and see how they all fit together. Are there any obstacles the customer might experience along the way? Ask yourself, are any of the touchpoints missing or underserved? Is there a clear route for the customer to resolve potential issues in the transaction? Once you establish this map of the customer journey, you’ll be able to evaluate the experience and make improvements where necessary. And remember to always put the customer’s needs first.

Put an action plan into place now

Now, armed with this knowledge, it’s time for action. Here are the steps you need to take:

1. Understand your buyers Begin by collecting customer data and then turn it into insights.
2. Bring your buyer to life Use your research and insights to identify buyer traits and opinions. From there you can craft detailed personas.
3. Create a journey map Going through the imagined touchpoints for each persona, identify the customer lifecycle and build a map of their possible journey. You can continue to refine this map as you learn more and see actual customers travel through the buying cycle.
4. Develop tools to support customer’s navigation Align the right engagement channel to the right lifecycle stage, helping your customer at as many points as possible along their journey.
5. Build a content platform to support your engagement Be it a website, social media platform or mailing list, make sure you are exactly where your customer needs you to be.

Today’s B2B marketers must attract buyers, influence their decision process and create relationships with a finely tuned mix of content across social, digital and traditional channels. The best way to master this is by using a customer journey map and having a presence wherever you are needed. Let us know how Woodruff can assist in putting together your customer journey map.]]> 2543 0 0 0 https://wearewoodruff.com/blog/pov/social-media-listening-strategy/ Tue, 28 Feb 2017 16:54:40 +0000 http://www.woodruffsweitzer.com/?p=2548 Your customers are talking about you. Are you listening? Today’s skilled marketers are using social media monitoring and listening to guide their marketing decisions. If you’re one of them, congratulations. But if you haven’t started integrating social insight into your marketing strategy, we offer three important keys to make the most of this important new tool.

Social listening or social media monitoring?

Before we go any further, it might be helpful to clarify the difference between social media monitoring and social listening, two terms that you may hear used interchangeably. They are related but different. A popular analogy to describe the difference between the two goes like this: “Monitoring sees trees. Listening sees the forest.” In a nutshell, social media monitoring uses software to crawl sites for specific words or phrases (product name, category, topic, etc.). Most social media monitoring tools crawl not only the major social networks (Facebook, Twitter) but also forums, news sites, review sites and other more topic-focused venues for conversation. This is an important distinction to note, particularly in the agriculture sector, as more farmers will be found having relevant conversations on AgWeb and Agriculture.com than on Facebook. Even with this more focused look at particular sites, getting information from the internet is a bit like taking a drink from a fire hydrant. On Twitter alone, there are 500 million tweets every day. So while many marketers feel their work is done after signing up for a monitoring account, their work has really just begun. That’s where the listening comes in. Listening analyzes the data, looking for patterns and trends and drawing conclusions that can be turned into an actionable strategy.

1. How are you listening?

Whether you use Google Alerts or any of the number of other social listening tools and apps, there are basic search criteria that can lead to more successful results. Keywords and topics to monitor should include:

• Your brand and product names, including possible misspellings and abbreviated names (for example, look for “Dairy Queen” and “DQ”)
• Brand slogans
• Your competitor’s brand names and slogans
• Campaign names, spokesperson names
• Industry buzzwords

What are you listening for?

First and foremost, you want to know what your customers are saying about your products and your company. It’s important to keep an open mind and to be prepared to hear things that may not be positive. Don’t overreact. This is your opportunity to fix potential problems. As Bill Gates says, “Your most unhappy customers are your greatest source of learning.” Learn from the good and the bad. And listen carefully for the following:

• What are your customers’ pain points?
• When they talk about your brand, what do they say?
• Do they like or dislike your products?
• How can you make it better?
• Is this person a potential brand ambassador for your product?
• What is the competition doing and how are customers reacting?
• What new products is this audience talking about?
• What hashtags or unexpected keywords is your audience using when they talk about your brand? (Using these keywords can help you strengthen your SEO strategy for your website, blog or social posts.)

How are you going to respond?

The power of the new online community is that you can choose to listen and remain silent, or you can join the conversation and potentially influence its direction in your favor. Responding to negative comments appropriately can create goodwill in your audience and build customer loyalty. But it should be handled with restraint and diplomacy by a customer service professional. Skilled customer service can be the difference between losing a customer and gaining a loyalist. Here are some things to consider if you’re going to respond:

• Start by responding to questions posted on community forums about product performance, usage, availability, etc. There are some questions that only you can answer accurately. This is a great way to set the record straight. In the ag world, negative product experiences are often due to incorrect usage (applying chemicals off label at the wrong rate or timing, for example).
• 48 percent of customers don’t expect a brand to respond to a negative review. This is a great way to exceed customer expectations and build brand loyalty.
• Beyond improving customer service, negative feedback from listening should be shared with your R & D teams. They may be able to use it to improve current and future products.

Once you establish that you’re a brand that engages and communicates with its audience, more followers and brand advocates will join your conversation. Those advocates could turn into brand influencers who help spread your marketing campaign messages to a bigger audience. Just by being more active on social channels, users will start to watch for what you post. You may start to see more “likes,” favorites, shares, comments and interaction on multiple digital channels around your brand keywords. Social listening isn’t a fad; it’s what marketers today must do to stay a step ahead of the competition. Knowledge is power. And there’s a vast knowledge base out there for the taking. All you have to do is listen. Send us a note to find out more about social listening with Woodruff.]]> 2548 0 0 0 https://wearewoodruff.com/blog/pov/do-mobile-apps-add-value/ Tue, 07 Mar 2017 20:50:34 +0000 http://www.woodruffsweitzer.com/?p=2553 Exactly. There is almost literally an app for every interest, niche, hobby and business subset in this world. The pet and animal health industries are no different from any others: from fitness trackers for pets to diabetes management tools for pet owners to body condition scoring for dairy farmers to practice-management apps used by veterinarians, there is, indeed, an app for that. You’d think that by this point marketers would begin to worry about saturation and start questioning the viability of creating apps for, well, everything. After all, if everyone has something special, no one has anything special. So let’s just ask it: Do apps actually add value, especially to pet care businesses? On the one hand, maybe the answer doesn’t matter. Why fight a rising tide? And the tide of apps is rising so quickly that the easy answer is to simply go with the flow. If every consumer expects an app, you’re kind of expected to give it to them. As of 2015, apps accounted for more than half of all time spent on digital media. When you focus on smartphone users, that number makes a dramatic leap to nearly 90 percent. A more recent survey by Smart Insights says that when consumers use their devices to research, more than a quarter start with a branded app. So, yeah. Apps are important. Your sales force wants them and, more importantly, consumers use them. It’s pretty easy to make the leap from these stats to the thought that your brand needs an app added to its arsenal. Maybe you already have one and want to up your game. Your competitors almost certainly have some sort of app. If the consumers demand it, the competition has it and (if your business is established) you’ve at least dabbled in the app game, why not dive in head first? Seems obvious, yeah? But is your business really ready for an app? The answer is more complicated than you think. Any good marketer knows that simple popularity is no reason to make a move (it’s a reason, but should never be the only factor). You’d never develop a product without a thorough vetting and suitable strategy, and apps — good apps — take long-term thinking and quite a bit of risk/reward analysis. And that requires planning and, yes, money. Will the initial development costs and effort pay off? It’s an important question, if not the only question. Apps aren’t finite expenses; they require plans for long-term maintenance. If you develop a good app, your audience will use it and want to continue to use it. This means that you’ll have to consider how to keep it running long into the future. Bug fixes, updates, device technology and even unforeseeable changes in the pet industry landscape must be accounted for. However, a good app can be worth its digital weight in real-life gold. If your brand or business is at the stage where you’re assessing the need for an app, here are six questions to ask yourself and to discuss with your marketing team or agency.

What do you want it do?

Like anything you develop to bear your brand logo, you’ll need to have a clear business objective and a well-defined set of needs and requirements before any work begins. Apps are often the best fit for businesses that have loyal, repeat mobile customers that need to accomplish just a few, recurring tasks within the app. In short, you need a good audience and a clear focus.

Do you really need it?

The first thing we do when a client or potential client comes to us with a need is to vet the viability of that need. Often, after asking a few questions, the project changes scope and/or medium completely. A brochure becomes a website. A website becomes, yes, an app. An app becomes a campaign. So ask: Does this app make someone’s (your audience’s) life easier? Does it enable them to do something they want to do? Does it offer something that your mobile website doesn’t do or can’t be easily adapted to do?

Do you know what your audience wants?

Like any product or service you might offer, audience research is the primary key to success. How much value would your users get from a new or better app? Know who your audience is, what they want or need from an app, and understand the best way to provide it to them. From market research to surveys to brand personas, know your audience and build an app that is for them.

What do you expect from your app?

What is success to you? Usage? Sales upticks? Downloads? Figure out the metrics that you will tie to your ROI and be prepared to measure them consistently. But stay focused and don’t try to measure everything. Just know what’s important to your success, and then have a plan for improvement, adjustments and growth. Because there will be adjustments needed.

Are you prepared to engage?

Today’s audiences require attention. They want to talk to you and they want you to talk back. Regular engagement will make them want to use your products; it makes them feel special. Regular engagement gives your audience a reason to come back and use your app, as opposed to a standard one-time campaign tool that they might fuss with and forget. Build a campaign around the launch of your app, support it with other marketing, and keep the conversation alive.

Do you have the team to support it?

Apps need to be updated periodically after release. Data needs to be analyzed. Tweaks and improvements need to be identified and executed. Growth opportunities need to be capitalized on. And as we said earlier, a successful app can live for a long, long time. It can never be completely ignored. Make sure that you’re prepared for that kind of time (and cost) investment. There’s no definitive “yes” or “no” answer that will universally apply to every business. But if you have a marketing partner who understands your business and how it can (or can’t) be enhanced by a mobile application, you can determine the answer that is right for you.]]> 2553 0 0 0 https://wearewoodruff.com/blog/pov/marketing-transparency-with-sustainable-agriculture/ Tue, 07 Mar 2017 22:38:10 +0000 http://www.woodruffsweitzer.com/?p=2559 must have a singular focus on production. A byproduct of that focus is that they are not accustomed to hearing – or understanding – consumers’ needs and demands. So when they hear that consumers are demanding “sustainable” agriculture, it’s no surprise that many growers don’t quite get the hubbub. To farmers, farming is the most sustainable industry. After all, farmers constantly adopt practices that won’t harm their most valuable asset: the land. How is that not sustainable practice? While this may be the case, consumers are often far removed from the farm. Fewer than 2 percent of Americans are engaged in agriculture, so the consumers who demand “sustainable” foodstuffs may have have no understanding or knowledge about modern agriculture. The disconnect between growers’ thoughts and consumers’ wants is a growing problem in the industry. Desire for “sustainable” isn’t going away Consumer interest in food (from recipes to dining experiences to policy about factors impacting nutrition and availability) is at an all-time high; consumers read blogs, they follow famous “foodies” on Twitter. This is especially true in the huge and influential millennial generation, a group whose impact on every industry cannot be overlooked. If millennials want something, brands have almost no choice but to provide it or face their wrath. Whether it’s true or not, these consumers think they’re knowledgeable. And they increasingly value food that’s produced “sustainably.” A 2014 survey reported in Sustainable Brands found that 77 percent of consumers say that sustainability was a factor in purchasing decisions. Furthermore, 89 percent say that they’re willing to pay more to “eat local.” Those are incredibly large portions of an audience, and tapping into their wants and desires can be a boon to everyone in the food-production industry, from distributors and marketers all the way back to the growers. But how do you tap into that vein of eager, “green” blood? You tell the audience what sustainable is, and how you provide it This audience does not hesitate to ask questions, and those questions often focus on production practices, sustainability claims and verification. No matter where you are in the food chain, you should be able to provide that info, and it helps to provide it up front and willingly. Transparency without being asked for transparency is a great way to build trust with an audience that has an increasing number of options. But even transparency can be complicated, because it’s often unclear on what to be transparent about. Players across the food system haven’t yet agreed on an overarching definition of “sustainability.” It’s like the terms “organic” and “green.” What do they mean? People think they know what they mean, but do they really? It’s up to you to control the narrative. You do this by being up front. No matter where you are in the supply chain, you can provide consumers with the information they need (or think they need) to satisfy what they think they want. Producers are busy producing, so it’s on processors and retailers to help verify that sustainable practices were used at various points in their own supply chain. There are quite a few organizations in the food system that provide these sustainability tools. Examples include: Field to Market Alliance, who says that they’re “Uniting the supply chain to ensure sustainable outcomes for agriculture.” The Alliance provides a “Fieldprint calculator” for farmers as well as additional scorecards for use by others across the supply chain. The Alliance believes that farmers benefit from using the most accepted sustainability benchmarks and shouldn’t have to complete multiple, competing surveys. The calculator “helps improve practices while increasing opportunities to do business with companies committed to sourcing sustainably.” Their words, but good words! Field Rise, an organization founded for farmers by farmers, uses university researchers to create and provide voluntary online questionnaires that ask crop-specific or whole-farm questions. The information then goes to farmers’ organizations; according to Field Rise, “food companies can draw from association data to show their customers that their supply chain is on the right track.” These are just two of the organizations and tools out there that help farmers easily report sustainability, which lets those farther along the food stream (YOU) talk to the audience in the language they need to hear. Putting forth an effort in this area accomplishes a few things:

• It takes the heat off the producers. They can focus on feeding the world without worrying about what the world needs to hear.
• It helps market your brand or product. If growers have an easy way to track their sustainability efforts and tell you about them, you can then turn that information into marketing tactics. Control the narrative; tell consumers what they need to hear in the way they want to hear it.

It’s up to those downstream to talk to the audience, because those doing the real work are too busy doing the real work. And why wouldn’t we want to control those messages? As long as “sustainable” remains a vague and undefined term, we can define it in the way that meets the needs of everyone. Let Woodruff help connect sustainability to your marketing.]]> 2559 0 0 0 https://wearewoodruff.com/blog/white-paper/antimicrobial-conversations-critical-animal-stewardship/ Tue, 14 Mar 2017 20:22:17 +0000 http://www.woodruffsweitzer.com/?p=2565 Protecting the efficacy of antimicrobial medications is considered a high priority in order to protect public health. Although attention has focused most recently on the use of medically important antibiotics to promote growth in food animals, interest is now turning to companion animal veterinarians’ use of these drugs and whether pets are a potential reservoir for drug-resistant bacteria. In fact, the U.S. Food and Drug Administration (FDA) has announced its intentions to identify strategies for promoting antimicrobial stewardship in companion animal medicine.

The American Veterinary Medical Association (AVMA) has been working at the forefront of this issue. In 2013, the AVMA created a task force whose charge was to develop practice guidelines for implementing antimicrobial stewardship in companion animal practice. The task force did that and more to help raise awareness for the issue of antimicrobial resistance in companion animals, identify gaps in the profession’s current knowledge and provide resources for veterinary practices to use.

Yet there is much more that can be done to help companion animal veterinarians and their teams learn more about antibiotic resistance, judicious drug use and infection control. Ample opportunities exist to help veterinary healthcare teams educate their clients about antimicrobial resistance and appropriate use of antibiotics that helps enhance the veterinarian-client-patient relationship as it helps protect human and animal health.

The risk of infection with antibiotic-resistant bacteria is real for pet owners and their furry family members. If your company’s product portfolio includes antimicrobial products that are indicated for dogs and cats or anti-infective products used in veterinary clinic facilities, you’re probably aware that antimicrobial resistance is a growing concern across the veterinary profession. And you may have thought about what your organization can do to help veterinarians and pet owners use your products appropriately. At Woodruff Sweitzer, we’ve thought about it too, and have plenty of good ideas to share. For more about what we know and think about pets and antimicrobial resistance, take a look at our white paper.

]]> 2565 0 0 0 https://wearewoodruff.com/blog/pov/how-to-use-video-for-pet-brands/ Fri, 06 Jan 2017 15:33:12 +0000 https://wearewoodruff.com/?p=2769 Getting started with video marketing Typical barriers preventing companies from launching video marketing are a lack of budget, strategy and content, as well as no clear measures for success. These are all valid concerns, but if you commit to working through these barriers with a trusted marketing partner like Woodruff, we know you’ll find video marketing is just the breath of fresh air your marketing strategy needs. How do we know? We believe that, of all the audiences out there, those that purchase pet brands are the perfect audience for video marketing. Why? It’s more than just cute cat videos.

Videos evoke emotions and build trust

Pet ownership is very emotional and one that requires a lot of trust in those brands that make pets’ food, treats, medications and other things they need every day. While it’s great to communicate the features and benefits of your product through video, pet parents want to feel like they’re taking good care of the physical, emotion and mental well-being of their pet. Showing a happy pet trumps all the lists and features you can throw at them. Use your video messaging to reinforce that they are doing the best for their pet when using your brand. Videos that go beyond education or humor to evoke a real emotional response will gain valuable attention for you. Being transparent and letting your audience know what’s going on inside a brand or product can build trust, and one of the quickest ways to do so is through compelling video. Video, done well, can speak to the core of people’s passions and emotions. These positive emotions experienced while watching a video can actually impact buying decisions and brand loyalty.

It’s the most effective way to reach millennials

A recent study by Animoto found that eight out of ten millennials find video helpful when researching a product or service. They are also 85 percent more likely than baby boomers to purchase a product or service if they can watch a video explaining it beforehand. Nearly half of millennials consider companies that produce video content as experts on their product or service. Social media, which is full of videos, is part of millennials’ everyday lives, and we know that millennials are “generation pet” as we discussed in our advice on how to market to millennial pet owners. That’s why using a medium that is second nature to them ensures that your marketing efforts will reach and influence this target audience.

Animals and social media are best friends

From cat videos to “my dog just ate my keys what should I do ” posts, our pets and their owners are right at home and very prevalent on social media. A recent study by NewsWhip analyzed 15 brands which regularly feature pets on Instagram and compared the engagement of their pet photos against their regular content. They found that brands saw up to 295 percent more comments on content that included pets. The average increase in comments of all 15 brands was 89 percent, while the average increase in likes was 19 percent. Pet influencers are on social media too, and they love videos as much as the rest of us.Having your brand present in this space can reach them and their followers. You’ll build larger audiences, faster, by engaging these brand ambassadors and creating partnerships.

Videos fill the needs of pet owners hungry for information

Pet owners are in the unique position of needing to shop for almost all the same things that humans need, like food, bedding, apparel, medication, and toys, for a creature that will never purchase those items on their own. In order to do this effectively and take the best possible care of their pets, pet owners must educate themselves on how to do so. This is why video marketing, whether it be for the best products on the market, how to apply a medication properly or to showcase your thought leadership on a topic, is a great way to connect with and educate this audience. You are providing them valuable content that they need while building trust and brand loyalty. With all of these reasons in mind, our team at Woodruff can partner with you to create a winning video marketing strategy that will inform, uplift and connect to your pet product consumers.]]> 2769 0 0 0 https://wearewoodruff.com/blog/pov/how-share-farm-and-food-stories-with-audience/ Wed, 15 Mar 2017 20:27:59 +0000 http://www.woodruffsweitzer.com/?p=2570 farm families make up less than 2 percent of the United States population. “Consumers in the cities and suburbs are more disconnected from farm life than ever before, and that disconnect has led to misconceptions about modern farming, and the people behind it,” said Lavell Winsor, a farm analyst for K-State Research and Extension in Manhattan, Kansas. “They don’t have any realization of how their quality food is produced, what it is like to live on a farm, grow livestock and grain safely and efficiently as a livelihood so others can eat.”

Disconnected but connected

The problem, however, is that while Americans are disconnected from the farm, they’re “plugged in” in plenty of other ways. Access to information is easier than ever, and anyone can find facts that support whatever narrative they’re trying to fill. It’s hard for the average consumer to separate fact from fiction when researching anything, let alone ag topics. Go online and try to get a clear definition of the words “sustainable” or “organic.” Go ahead. We’ll wait. Telling (and controlling) the ag story is more important than ever because of all the available misinformation and pre-formed opinions floating out there in space. Farmers and ranchers have a big enough job feeding a growing world; they don’t have the time or resources to educate consumers about the realities of ag – let alone educate about why much of the available information is misleading.

Telling the ag story

But ag is a story that needs to be told. Stories teach us lessons; they lead to questions, which lead to answers, which lead to better and more useful understanding of complex topics. You can give people facts and bullet points. But telling a story is how you’ll really connect. There’s a reason that the new Star Wars movie is more than just a PowerPoint presentation. We live in an age where consumers want to “experience” everything. They want the most out of every experience, and education is no different. Spin your yarn, and the people will follow you anywhere.

Know your story circle

For a story to connect, it has to be told to the right people. Your cynical grandpa who only loves Ken Burns documentaries probably isn’t going to be into the new Minions flick. But Minions made a jillion dollars because it found the right eyeballs. It knew its audience, and told them the story they would relate to. Talking to your audience in the right language is just as critical as finding your target audience. You need to understand the consumers’ needs and wants, and that requires research. If you know your audience wants products made with “sustainable ag,” you should first know that audience’s education level. Do they truly understand what “sustainable” means? Or should your story’s main focus be education about the term? If you know your audience’s mindset and education level on a topic, you can connect with them on their level, making the story personal and relatable. Make the audience the main character; it’s their journey. Not to beat the Star Wars analogy to death, but the reason the franchise has prevailed for 40 years is because everyone has a main character they identify with. The poor kid who craves adventure. The loveable rogue. The stalwart princess. And yes, the misunderstood bad guy. When telling the ag story, you don’t have to have so many relatable angles, but if you can find that common ground, the audience will follow you anywhere. Even to a cornfield in a Midwestern state far, far, away.]]> 2570 0 0 0 https://wearewoodruff.com/blog/news/woodruff-sweitzer-celebrates-25-years-entrepreneurship-name-change-employee-ownership/ Thu, 13 Apr 2017 14:17:03 +0000 https://wearewoodruff.com/?p=2649 On April 7, 2017, our employees descended upon Kansas City to celebrate a major milestone in our company’s history: 25 incredible years in business. The event was one of reflection, revelry and motivating conversation. It was an opportunity to not just reminisce about a successful past, but to share visions of a prosperous future. Surrounded by sweeping views of the city from the balcony of the Brass on Baltimore and serenaded by one of the city’s finest bands, we admired our new swag, the stunning décor and the immense volume of hard work it took to get this far.

In honoring our 25th anniversary and the entrepreneurial spirit on which our business was founded, Woodruff Sweitzer continues to transform. We are returning to a name that reflects our roots and the dauntless heart of our founder. One that encourages and challenges us to look at things from a new perspective. A name and identity that represents what we value and the traits we admire most in one another. We are now Woodruff.

And to wholly embrace what it means to be Woodruff and for everyone to have a legitimate stake in our future, we have decided to become an employee-owned company, where our people are unequivocally and enthusiastically committed to collaboration and the evolution of the agency.

In the words of our founder, Terry Woodruff, “This entrepreneurial mindset has always been the lifeblood of our company, pushing us to take risks, be bold and challenge the status quo to drive extraordinary outcomes for our clients.”

In our next chapter, we’re allowing this spirit to take the helm, to drive us toward a redefined of purpose and unite us in projecting our past successes into the future.

We are bold. We are tenacious. We are insightful.

We are Woodruff. Happy 25th.

]]> 2649 0 0 0 https://wearewoodruff.com/blog/pov/5-ways-automation-benefits-pet-care-industry/ Thu, 13 Apr 2017 15:49:35 +0000 https://wearewoodruff.com/?p=2656 Whether we like it or not, we’re living in the future. We have voice-activated computers in our pockets, cars drive themselves, and we can buy stuff with the computers in our pockets while sitting in a car that drives itself.

Automation is the wave of the future, and the future comes at us fast and furiously today, especially in the pet care industry. Goods and services come to us instead of waiting for us to come to them. You can get health care for your pet in your own home. You can outfit that home to cater to your pet’s needs when you aren’t there. You can feed your pet via robot or app. And for anything else? Yeah, there’s an app for that.

Automatically adapt your plans

The way that customers interact with their favorite products and services is changing as quickly as the app stores add apps. Is your marketing plan keeping up? The “customer journey” is changing, and you need to be changing with it, finding new ways to meet your audience in their conclusion-finding travels. Brick-and-mortar storefronts and traditional advertising just aren’t enough anymore. Pet health customers want products and services that come to them, so your communications have to come to them as well. After all, if they clamor for products that make their lives easier, your messages certainly shouldn’t cause extra effort for them.

But what does it mean to meet today’s customers “on their journeys”? Does it mean going full-on digital? Developing an app? Offering more and better automated services?

Good questions. And while we might not have specific answers to your specific queries, we do have a list of things you can ask yourself that can help guide you on your own journey to find your customers on theirs.

How easy is it for your customers to find you?

Obviously, you have to be online. But with billions of URLs out there, yours might not be obvious. This means that you MUST have quality organic search results, and that’s no easy feat in the increasingly crowded pet markets. Unless your product is so unique that there literally isn’t another like it on the market, you have to invest in an integrated digital strategy that includes SEO, paid search, SEM and other variables (apps, for example). You need to make it so that when someone does a Google search for a product you offer (and products that are merely kind of like what you offer), your name flashes in front of their eyeballs. Or better yet, you are ALWAYS in front of their eyeballs in the form of an app icon on their phone.

The easier you are to find, the easier you’ll be found. And often, being found is the thing the makes you rise to the top. Wherever your audience’s eyeballs are, you need to be there because – let’s be honest – people will take the path of least resistance. If they’re on Twitter, be on Twitter. If they peruse the app store, you need to be in the app store. If you wait for people come to you, much of the time you just won’t be found.  The primary difference between Coke and RC Cola is that Coke is everywhere. So do everything you can to be everywhere in your audience’s eyes.

The other way to stand out in the crowd is to stand out in a crowd. Come up with a new way to communicate. Just like people love an innovative new product, they love an innovative new communication tactic. If you create an app, make sure that app does something that no other app can do. It’s not an easy ask, but that’s why it will stand out. And that’s why your audience will remember it.

Is it easy for your customers to interact with you?

The rise of automation tells us one thing. Well, it tells us a lot of things, but for the purposes of this section it tells us this: Instant gratification is the bee’s knees. But only if the bee has knees that are always in front of its own eyeballs, because bending down just takes too long.

The days of a customer filling out an online form and awaiting a response or (egads) posting something to a forum are probably long gone. The biggest change in customer interaction lately has been a dramatic turn toward the art of conversation. It’s no longer a question-and-response system. Customers expect real-time discussion with a real person. Twitter @ replies, Facebook comments, Google Chats; these are the tools you use to talk to customers after they’re your customers. Do you have the personnel to handle this kind of interaction? Do you have an engagement strategy for those personnel to refer to? Real-time conversation tools can be a great way to connect on a personal level with an audience, but if you’re not prepared for all possibilities, it can go south.

What will keep them coming back?

You’ve made yourself easy to find, and you’ve proven that you can provide an unparalleled customer experience. They should be hooked for life. Right? RIGHT?!?!

If only it were that easy.

We’ve discussed the need for instant gratification at length. But now we have to talk about continued gratification. Today’s audiences are loyal to the brands they trust, but with all the brands competing for eyeballs, you need to offer a carrot in a brighter shade of orange than the next guy. You gotta keep them coming back. Maybe it’s a loyalty program, like Target’s Cartwheel, that literally rewards customers simply for walking through the door. Maybe it’s playing on your audience’s emotional needs by donating a certain percentage of proceeds to a cause they love. Maybe it’s continuing to update apps and websites with fresh, engaging content.

Whatever your eventual method may be, a strategy for retaining an audience is in many ways more important than the strategy that hooks them in the first place. People are brand loyal, but only so much.

Easy peasy (with new and improved Lemon Squeasy)

It’s not easy being…easy. But ease is what people are looking for, especially when they’re juggling jobs, lives, kids and pets. The instant consumers smell something that makes their lives just a little easier than the version they’re currently using, they will jump one ship and hop on board the next.

Your products need to be easy to use. Your communications need to be easy to find. And your brand needs to be easy to love.

]]> 2656 0 0 0 https://wearewoodruff.com/blog/pov/emotional-advertising-appeal-to-consumers/ Fri, 14 Apr 2017 16:01:42 +0000 https://wearewoodruff.com/?p=2662 You watch the commercials. You see the duotone photography. You hear Paul Harvey’s voice as the open-top tractor winds its way down the field. You think of your father. Or your grandfather. And that’s the point.

The best ag marketing (or the best marketing, period) strikes an emotional chord in its audience. It tells you a story; it reminds you of things that you love or of things you want to love. Emotion makes people act. And more importantly for our purposes, it dictates how people buy things.

Successful brands stand the test of time because people connect on both a rational level (points of differentiation from other brands) and an emotional level (how your brand makes your audience feel). That intersection is the sweet spot.

Why you love the brands you love

Think of the most popular brands in the world, and the first images that pop into your mind. Santa drinking a Coke. Michael Jordan in his Nikes. Apple in silhouette. There are dozens of great examples from just these three brands, but the one thing they have in common is they ping something inside you that makes you never forget them. That’s your emotions talking. And even if you aren’t an Apple disciple or a Coke drinker, part of you, deep down, wouldn’t mind being one!

These examples and brands make it obvious that emotional marketing works, but they also have the distinct advantage of being “positive” retail experiences. You might not have an iPhone, but you need a phone. If you don’t have a pair of Air Jordans, you might have some Lebrons. You NEED these things, at least in some way. And to many, these brands are sexy purchases. There’s emotion in the marketing, but there’s also emotion in the purchasing.

An ag-old romance

In the ag industry, we don’t often have this luxury, at least not directly. Try as we might, pest control products ain’t sexy. No one is shedding a tear when they sign an invoice for performance minerals. So how do we use emotion in production agriculture marketing?

The answer is actually pretty simple: the same damn way. Strike that chord and they will come. Refer to the Paul Harvey commercial from the intro paragraph. It’s a Dodge commercial, of all things, and it makes the hardscrabble life of the small-time farmer look appealing…to everyone. It’s quite the feat. Then again, while the details of farming aren’t exactly romantic, the basic idea of farming (golden ears of corn, majestic horses, big ol’ pickups) is a very romantic American concept. It’s a tradition, and it’s always been emotional here amongst the amber waves of grain.

But what about nontraditional farming that doesn’t have that built-in connection to the American ideal? We’re talking about specialty fruits, nuts, specific vegetables, etc. How do you twang those emotional strings in the average consumer who doesn’t exactly relate? These more “niche” or specialty crops need successful marketing even more than more standard ag industry arenas.

Charging the lead

Many specialty crops rely upon hot-button issues in their marketing. Phrases like “organic” and “non-GMO” are politically charged, no matter how they’re played in the actual pieces. And “politically charged” means “emotional.” Those phrases get people talking, and no matter what side of the argument an arguer is arguing, if they’re arguing about a specific crop or product, the growers, distributors and marketers of that crop or product are pretty happy.

Take the recent controversy about the proposed border wall. One of the lost details in the pro-wall/anti-wall argument is the effect such a wall can have on the price of avocados. Chances are, if you’re arguing with your neighbor about the Mexican border, the last topic to come up would be avocados. But that didn’t stop Big Avocado from plunking down the money for a Super Bowl 50 commercial. They took a controversial, emotional topic and used it to the industry’s advantage. Was it effective? Well, here we are, months later, talking about an avocado commercial that aired once in early February.

Fresh and safe messaging

Even specialty ag can connect with a broad audience by using emotional marketing. But you have to do more than use words like “fresh” and “natural.” You have to go deeper. You have to connect on a lifestyle level. It’s not enough to get that non-GMO certification; in many instances, you have to tell the audience why they care about GMO vs. non-GMO. It’s not easy, and you often risk alienating people who feel strongly about one side of the topic.  Remember when Chipotle went “all natural” and the social media world exploded? Well, Chipotle took a stance, created some beautifully emotional marketing  that went beyond simple buzzwords and package labels, and thrived in the face of controversy (recent unrelated issues not withstanding).

The point here is that no matter what industry you’re working in or with, you have to get an audience (not necessarily your audience) to care, one way or another. Because if someone cares, someone is emotional. And emotional people have emotional reactions.

And a reaction is usually exactly what we’re looking for.

]]> 2662 0 0 0 https://wearewoodruff.com/blog/pov/4-steps-to-create-breakthrough-marketing-using-insights-experts/ Tue, 18 Apr 2017 15:59:35 +0000 https://wearewoodruff.com/?p=2667 Use Customer Insights and Your Company’s Experts to Create Breakthrough Marketing Your company spokesperson is no longer in the PR department. In fact, 60 percent of millennials would prefer to hear from experts instead of corporate statements.¹ The humanization trend in pet food means nearly every aspect, from ingredient quality to manufacturing standards, is scrutinized against human food production standards. And the largest pet-owner group, millennials, makes pet care decisions very differently than other audience segments. There’s no question your marketing needs to adjust. Companies that create relevant content by using employees as experts create a more loyal customer base. The good news is that your greatest marketing asset, your company’s experts, are already on board! But how will your company experts know what to say? Listening for topics that are important to your customers and shaping a story using your company’s expertise is the key to differentiating your business. At the 2017 Pet Food Forum, Woodruff’s Insights and Content team leaders, Scott Kington and Andrew Grinch, presented “Listen to Win! Use Customer Insights and Your Company’s Experts to Create Breakthrough Marketing.” Sounds hard? Not really. Read on for how you can do this too. Woodruff shared an easy-to-follow process on how to uncover valuable customer data, use that data to identify customer insights, then leverage experts within your own company to apply those insights to your marketing efforts. Attendees got access to downloadable tools they could use to get started on their own breakthrough marketing. In this article, we share the framework of our process from that presentation in four steps, as well as access to our downoadable tools. We see this as a playbook to breakthrough marketing that does not call for an increase in your marketing budget and uses resources that you already have.

Step 1: Find the Information

Our Five Places to Look for Information bullseye is an easy reference tool for identifying key places to look for information about what your customers are saying about your brand or industry.     Start looking internally, with your people. Your employees, sales force and product specialists speak to your customers every day and have the inside scoop on what they are saying. Another internal source, your communication channels such as social media, your website and customer service channels are essentially the “front lawn” of your brand and can offer a wealth of information about your customers’ needs and opinions. Moving to external sources, social chatter is a valuable source for learning about what your customers – and potential customers – are saying about your industry and brand. Broadcast-style social chatter is statement-based social media where people are simply broadcasting their thoughts and opinions. Community-style social chatter, where people are discussing topics and interacting as a community, can give you firsthand knowledge of key trends. Another external source we recommend reviewing is market research. Whether it’s secondary or primary research, something you’ve been sitting on for a few years or research you just conducted to learn more about a specific audience or topic, market research is another way to illuminate issues or trends.

Step 2: Sort It Out

After you have gathered data from internal and external sources, you may find yourself with a mess of disjointed information. A lot of people think this data is the same thing as an insight. But data is just information. An insight is a unique conclusion that includes context extracted from data. Sifting through a lot of data to identify a true insight seems like a daunting process, but using the Five Places to Look for Information bullseye, combined with our Info to Insight filter, will help you organize and prioritize what you’ve found to get you from information to insight. At Woodruff, we believe that an insight is a newly discovered truth about your target market that inspires opportunities to set your business apart. There are multiple factors to consider when looking at information and determining if there is an actionable insight that can help set your business apart. Our filter applies the context of source (who is saying it), themes (what are the categories), frequency (from occasionally to often), sentiment (positive, neutral and negative), relevance (how you can make the topic applicable to your business) and differentiation (it sets your business apart) to determine if you have an actionable insight on your hands.

Step 3: Match Insights & Experts

After identifying an insight that inspires an opportunity to set your business apart, it’s time to match those insights with your internal company experts. Identify who is knowledgeable about the topic and get those experts talking. The best experts will be passionate, knowledgeable and able to break complex concepts into understandable explanations. Remember not to force your experts to be expert marketers as well; keeping them in their comfort zones is important. If someone is great at speaking directly to people, put them in face-to-face settings with customers. If writing is your expert’s strength, leverage their expertise through blogs or white papers. Experts telling relevant and unique stories can be the solutions your customers are looking for.

Step 4: Create Breakthrough Marketing

One definition of “breakthrough” is an act or instance of removing or surpassing an obstruction or restriction; the overcoming of a stalemate. This means you must stop doing what you always done in order to break through. At Woodruff, we believe breakthrough marketing is built on an insight, delivers your unique perspective, addresses an audience need and sets your business apart. Now that you’ve uncovered your insight, matched it with an internal expert and determined your strategy, it’s time to deploy your breakthrough marketing! Companies that create relevant content using employees as experts will create a loyal customer base. With increasingly complicated trends in the pet care category, your marketing needs to adjust to be relevant. Using the four steps above, and partnering with Woodruff to help find your customer’s needs, prioritize insights into your unique story and identify your company expert to tell that story to help you achieve your business goals.   ¹Bank of America market research, John Von Brachel, senior vice president, Bank of America.  ]]> 2667 0 0 0 https://wearewoodruff.com/blog/pov/cost-effective-digital-marketing/ Wed, 19 Apr 2017 14:31:07 +0000 https://wearewoodruff.com/?p=2691 There seems to be the perception among some marketers that “if it’s digital, it’s cheap.” If you find yourself among this group, don’t worry, you’re not alone. And you’re not entirely wrong, either. Compared to traditional media, some digital tactics are indeed less expensive. But it’s important to look at why this perception exists, what parts of it are true, and what parts are not true.

Which part of “digital” is cheap?

Before we can dispel or confirm the idea that digital is cheap, we need to define “digital.” From a marketing perspective, the term covers a lot of ground. And over the last decade or so, the definition has grown and evolved to include everything from social media to content marketing.

Is “digital” social media? Yes. Is it email marketing? Yes. Is it your company website? Yes. You get the picture. It’s anything and everything that uses the web as the delivery vehicle. So when someone says “digital is cheap” are they talking about developing a new company website or Tweeting about their latest product? Obviously, there’s quite a difference in development time and cost. So where did this overall notion that “digital is cheap” come from, anyway?

The get-rich-quick viral video phenomenon

When YouTube really started gaining ground about a decade ago, we had an ag client ask if we could create a “viral video” for them that would garner millions of views at very little cost. Something so engaging that people would be compelled to share it with their friends and it would spread like wildfire around the globe. They had read the rags-to-riches stories and we had all watched the videos. But the content of those videos usually involved kittens, babies, slipping-on-banana-peel mishaps or wardrobe malfunctions. Typically, they didn’t showcase the features and benefits of a particular farm product. Would the client be willing to sponsor something a little more entertainment-heavy than product-focused? And even then, we explained it was a long shot. That no one can predict what content might go viral in a big way. The conversation, and their interest, soon lost steam.

The YouTube rags-to-riches phenomenon not only helps shed light on the origins of the “digital is cheap” perception, it also points to the importance of quality content. You can’t bore people into buying your product. Whether you’re producing YouTube videos or web content, you need to offer something more than a list of your product features and benefits. You need to be either entertaining or extremely relevant. And, you need to do it well. Which leads to another source for the “digital is cheap” perception: poorly executed, on-the-cheap digital strategy and execution.

The kid in the basement

We live in a YouTube culture, where anyone with a computer and an internet connection can become a publisher or digital “expert.” How many times have you heard someone say they knew a “computer whiz” who could design you a website for $5,000 in his basement? We’ve heard it. But we also know that not every kid in his basement turns out to be a Steve Jobs or Bill Gates.

Today, the problem isn’t just the “kid in the basement.” We’ve moved on to what may look, on the surface at least, a little more respectful and legitimate. These are the “digital marketers” who promise great results with their $500/month package. The problem starts with a “one-size-fits-all” strategy. Sorry to say, but there is no off-the-shelf solution to improving your organic search ranking. It requires expertise in your content strategy in addition to staying current to Google’s rules and practices.

We’ve also seen a lot of poorly designed websites from these template-driven companies, with little to no functionality. We’ve seen meaningless content for content’s sake. Bad design. And bad grammar. Good web designers, content creators, user experience consultants and digital strategists are rare. And unfortunately, you get what you pay for.

A thing worth doing is worth doing right

Cheap but poorly executed digital can actually end up being costly in the long run. For example, you could fail to reach your target audience by not being optimized correctly or by being on the wrong platform. Or you could lose the opportunity for customer engagement on a website with poor functionality and bad user experience. (Research shows that 40 percent of users will abandon a website that takes more than three seconds to load. Even a one-second delay decreases customer satisfaction by nearly 16 percent.)

Some costs are not as easily measured. For example, websites that are outdated, visually unappealing or have poor functionality can affect how consumers view the brand. Your digital presence is a direct reflection of your brand. If it looks cheap or outdated, then that’s how consumers will likely see you.

Digital isn’t cheaper. But the ROI can be better.

Good digital marketing can actually be more expensive at the outset than traditional media, but if done correctly, it can end up with much higher and more measurable returns.

A smart social media strategy, for example, can deliver a CPM at a fraction of the cost of traditional media. It can be more engaging/interactive and more measurable, too. But depending on the category and the audience you’re trying to reach, social media may only go so far.

In the ag sector, growers aren’t getting their product information from Facebook posts. They still depend on traditional print as their number one source for new product news. But they do visit company websites to get more information, and they are active in online forums and communities. So optimizing your online presence is still a smart investment.

We hope we’ve helped dispel the myth that digital is, by definition, cheap. And that we’ve shed some light on why it could be a costly mistake to approach your digital strategy with “cheap” in mind. We do believe that a thing worth doing is worth doing right. And that expertise and careful planning can make your digital dollar go a lot further.

]]> 2691 0 0 0 https://wearewoodruff.com/blog/pov/pet-health-marketing-why-you-need-bloggers/ Tue, 25 Apr 2017 15:46:12 +0000 https://wearewoodruff.com/?p=2702 Altimeter Group's 2015 "State of Social Business study found that 35 percent of social media professionals considered their influencer relationship management marketing to be at a mature stage, yet 32 percent were planning and piloting, and 19 percent were in the first year of using it as part of their social strategy. How you manage a product or service that is in a mature stage is much different than one that is in year one. Blogger strategy is no different. For nearly a decade, Woodruff has worked with bloggers on behalf of pet care clients. Looking back at where we started compared to where we are now, it has evolved quite a bit. Regardless of where you are in the life span of your blogger engagement, we customize our approach to blogger strategy” or just “to strategy. It is built on relationships, one size does not fit all and the depth of the relationship really does matter. It’s not complicated, but it does take time. The end goal is a mutually beneficial result to both the brand and the blogger. Creating unique content that works for a specific channel is very important to a blogger. They don't want to see general pitches. They want something focused that supports their outlet and addresses what their followers want from them. In our experience, many bloggers we work with are expanding their content. They don’t limit their passion, interest and knowledge to just a blog anymore. They are now a media channel with a specific point of view and audience. The channel might include a blog, website, social channels, a podcast and more. This all equates to a tremendous opportunity for your brand. Want to strengthen your media contacts as well? Check out our blog on building relationships with pet industry media. Brands, bloggers, customers, sales cycles and almost everything else in business are constantly evolving. A blogger strategy is not something you establish and then walk away. Regular checkups are vital to the health of your strategy. Woodruff's five tips for effective pet care blogger strategy:

Segment for content themes

We have bloggers who are our go-to for a nutrition focus, others we work with on human-animal bonds and another group we use as a resource for points of view (POVs) on industry topics. Developing content themes that match blogger and client areas of focus help each party deliver helpful information to the right audience. Bottom line – don’t rely on the same blogger every time to talk about brand products or services.

Customize your content for the blogger’s channels

Taking the time to customize your content for bloggers (building off their established themes) is an important step to delivering information that will inform, engage and create the right type of action for the blogger’s followers. Make sure your content fits the audience AND the channel.

Tell a story that fits

You must be willing to invest in telling your story in a unique structure and format, based on the channel. This has probably been the most fun for us and has increased engagement with bloggers and their followers. From providing a customized written pitch for a topic that became a blog article to creating stories through video or an infographic, participating in a blogger’s podcast or inviting them to be a guest blogger on one of our clients’ channels, the reach and engagement has expanded greatly.

Consider product reviews

The number of channels where a pet owner can write a review of a product is unwieldy. That’s one reason why it is smart to align with an influential blogger to review your product. Whether your brand is launching a new product or has a product currently in the market, product reviews can carry a lot of value for both the influencer and the brand.

Support bloggers!

This is the “gift that keeps on giving” part. You can’t just push and push a brand’s message to bloggers. Pet bloggers we work with support the pet industry – its products, its people, its research, its trends, its triumphs and (on rare occasion) its tragedies. This is our common ground that we all support and want to see succeed. We contribute to this ecosystem by frequently give bloggers ideas for topics or provide them with trends or insights that don’t have anything to do with a specific brand. Pet bloggers build a network of sources based on topics and stories that their followers are interested in, and we respect and appreciate that network. We want it to thrive! To review:

• Reference our five tips when working on your blogger strategy. They’re on the house!
• Allow us to revisit your blogger strategy for you.

We are “all in” when it comes to the pet industry. We are passionate about it and want it to thrive – including those who blog about it.]]> 2702 0 0 0 https://wearewoodruff.com/blog/pov/improve-your-odds-persona-based-automated-marketing/ Wed, 26 Apr 2017 16:34:07 +0000 https://wearewoodruff.com/?p=2717 even more of a human element than traditional marketing. You can’t just buy a list and pump it into the software. For a potential customer to even consider opening an email from an unfamiliar source, that email has to speak directly to that customer. You have to know that customer, or he won’t even listen to your pitch. This is especially true when speaking to the finicky and traditional ag customer. Automated marketing can be an incredibly effective way to reach a lot of prospects with highly personalized, useful content. If deployed properly, it can help not only convert those prospects into customers but turn those customers into happy, loyal customers. But automated marketing can’t do this on its own. It needs to be fed intimate knowledge of its customers. It needs to be built and controlled by those with a deep understanding of the target audience’s persona.

Getting persona: The right message to the right person at the right time

Unfortunately, it's easy to lose sight of the individual consumer as we attempt to reach the masses. Over time, an automated campaign can easily veer off track and begin to focus more on the product or service than the end-user. All communications have to at least seem like they’re focusing on the user, or they’ll fall on deaf ears. Retaining that focus is the key to effective long-term automated marketing. In recent years, marketers have begun using buyer personas to retain that original focus. By creating profiles of a brand's intended customer, marketers can make sure every communication is directly reaching the people most likely to buy. These personas are composite sketches of target markets built from quantitative behavior (analytics) and qualitative responses (customer interviews). When complete, audience personas allow marketers to create content that’s relevant. By giving the audience content that offers value seemingly built specifically for them, they’ll be receptive to whatever it is you’re ultimately selling. Personas should be at the core of everything you do, and they are essential to effective long-term automated marketing. At any time in a particular campaign, you should be able to look at the original persona and ask, “Does this message speak to this person?” If the message is on track, the answer will be an immediate and resounding “yes!” A good, well-researched persona will help you develop ideas, messaging, formats and then target them properly, no matter where you are in the campaign. Simply put: A well-crafted persona enables you to stand in your customers’ shoes and see things from their perspectives. When planning automated communications, you should never lose sight of that perspective.

We can build them

But how do you build a persona? If every marketer could get that deep into their audiences’ heads, why don’t they? Frankly, personas take time, effort and money to build. Often, it’s easier to jump right into the “communicating” aspect of communications. But if you can afford to be patient and do it right, the benefits of well-done personas will be invaluable. Through the use of analytics and market research, you can learn about your average buyer's gender, age, occupation, regional location, hobbies, interests, and more. For example, if you know blueberry farmers also tend to really like the movie Wreck-It Ralph, you can connect on an intimate level. It’s all about asking questions. Through personal interviews, surveys and focus groups, you talk to the audience. Weird idea, huh? By discovering the following information about a representative group of your audience, you can fine-tune communications and then automate those communications to really hit them in the feel-spots. This is what a typical audience persona looks like. Know this stuff and you know your customer:

• Persona summary. Includes basic details about your ideal customer and his or her company, including a name of the person and a summary of his characteristics
• Job details. Key job responsibilities, as well as likes and dislikes about job
• Main sources of information. Where your persona does his or her research
• Goals. Persona’s primary and secondary goals in work and life
• Challenges and pain points. Your persona’s personal and professional challenges, and the emotions that accompany those challenges
• Preferred content medium. How your persona likes to absorb content
• Quotes. Bring your personas to life with actual quotes gathered during interviews
• Objections. The objections you anticipate from your persona during the sales process
• Role in purchase process. Persona’s influence in the decision-making process
• Marketing message. The messaging that speaks directly to this persona

I got to know them. Now what?

Once you’ve developed your marketing personas, it’s time to share them with people in your organization to determine if they’re on track in terms of your product and related marketing. Don’t be afraid to go outside your department; while developing personas is primarily a marketing exercise, make sure to document and share this information with other teams in your organization. Ask your sales force for gut feelings because these are often dead-on reactions. Does this persona seem like the guy we’re going after? The sales team will know. But so will your brand managers and creative types. They’ve all spent time either in the field or working on stuff that does work in the field. Make sure everyone is on board. Next, categorize your personas and put them to work. They’ll help you develop your business strategies and marketing tactics for each product. How do you speak to a blueberry farmer who likes cartoons? The final step, of course, is to integrate your marketing persona into your plans, including your automated marketing strategy. Check to see if the current automated messages adhere to the newly finished personas, and begin to build your future messages in a focused manner. Keep talking, but start being heard.]]> 2717 0 0 0 https://wearewoodruff.com/blog/pov/how-pet-businesses-weather-mergers-acquisitions/ Tue, 02 May 2017 19:27:38 +0000 https://wearewoodruff.com/?p=2753 distinct and separate business unit,” the power behind the combined company is intimidating to those without that kind of bite behind their bark. Mergers and acquisitions are the simple realities of most industries, and pet health is increasingly susceptible to the trend. There are certain pros to being snapped up by a big dog: more resources, more money, more security, etc. But what if you’re on the outside looking in? Selling out isn’t for everyone, but as the rich keep getting richer, it can be a struggle to be a small or midsized company trying to hold your own as the bigger get more bigger. When faced with such daunting competition, you have to get maximum return for every move you make. You need to be heard. And that means you need a sound marketing and communications strategy that enables you to stand out among so many zillion-dollar campaigns that have the deep pockets and channels to slap pet care messages on bags of M&Ms (in, uh, theory). But how can you stay true to your brand and your audience while standing out from those giant shadows? Here are three things you can do.

Stay true to what makes you, you

It’s never been more important for small and midsize brands to stay true to themselves. Define your brand promise — that thing that makes you special — and double down. Your distinct identity is the one thing that mergers, acquisitions and conglomerations can’t compete with; if anything, the bigger the big ones get, the more your identity stands out, like that one speckled puppy in a littler of solid colors. If that thing that makes you speckled hits near a current consumer trend (such as authenticity, transparency, sustainability), you’re even better off. Because the competition can now be almost everything at once, it’s vital that you be what they aren’t. That’s why audiences will find you.

Listen and adjust

One of the things that you can do as a smaller, more nimble operation is adjust to audience needs on the fly. You’re a Jack Russell; they’re a lumbering Saint Bernard. You can turn on a dime; they have to plow through and hope for the best. So use that to your advantage. If you pay close attention to what’s happening in the industry, with your competition and among various audiences, you can quickly find ways to fill sudden market holes and bring new things to the table. More importantly, you can listen to your audience and maybe even respond directly to their needs, most likely much quicker than the lumbering brutes. Audiences remember quick and decisive action, and they really appreciate it when they’ve been heard. That creates loyalty that you cannot buy. Try to be as innovative as possible when creating whatever product, service or process your audience is asking for. In this world of giant mashups, something new shines brightly.

Provide an epic customer journey

You may not be at the top of the mountain, but that only means that you’re closer to the ground than the corporate titans. As we outlined before, this means that you’re closer to reality and closer to your customers. Chances are, your customers sought you out, so there’s already some synergy there. They want what you have, and you provide what they need. So make that transaction as pleasing as possible for everyone. Find ways to make your customers’ lives easier in a way that only you can. If you can be successful doing that, you’ll amplify any doubt they had about brands that are constantly changing names, buying and selling other businesses or becoming bigger and more faceless. The uncertainty about the competition is already there; you capitalize by making them more certain about you through great customer service, nimble response efforts and unique ideas. The pet care world is only getting bigger. By letting your audiences know that “smaller” quite often means “better,” pretty soon you’ll be the big dog gobbling up everything in sight.]]> 2753 0 0 0 https://wearewoodruff.com/blog/pov/3-ways-agricultural-marketers-deliver-big-ideas-smaller-budget/ Wed, 03 May 2017 14:07:21 +0000 https://wearewoodruff.com/?p=2760 Identify your priorities To begin, revisit your mission. Regroup with your team or leadership and determine or fine-tune your key objectives. What does success look like? What is the outcome everyone would like to see? What are your highest priorities? From there, you can shake out needs versus nice-to-haves or “this would be really great if” tactics. It allows you to focus on the business-critical elements that everyone in your company or organization will agree on.

Evaluate/assess

With your updated priorities in mind, evaluate what strategies or tactics you’ve completed in the past that still work. Assess them to determine the actual resources (time and money) it will take to get the job done. As you evaluate your needs, it’s important to understand that you can’t be all things to all people. Focus on being two miles deep and two miles wide vs. two inches deep and ten miles wide. That may mean supporting only a few brands or products, but developing full marketing campaigns that drive messages to a core target audience. You should also evaluate how best to use your in-house team. For many companies, smaller marketing budgets mean pulling the work in-house. However, many times in-house marketing staff get cut with the budget or those staff members on board are asked to stretch their skills across many projects and focus areas. It’s important to assess the key strengths of your team and keep them focused on those aspects while outsourcing other functions. The result will be a more efficient use of time and dollars while delivering greater impact.

Act/measure

While the upfront identification and evaluations are important, don’t let it paralyze you from making a plan and taking action. For row-crop agriculture, you must work ahead. Right now, many of the decisions for the 2017 crop year have been made, and farmers are making adjustments as they need to throughout the season. But marketing plans for 2018 should start happening now with finalization targeted for mid-summer. That ensures any strategies or tactics you’ve identified can be put in place by harvest, so your product/brand is top-of-mind when they consider locking in to early buying programs. With smaller budgets, the tendency may be to approach one project at a time. The reality is that although it may seem like you’re spending less with one-off projects because you’re not locked into a total budget, it will actually cost you more in the long run. One-off projects are budget killers. By developing an annual plan, everything you do will support your objective and you’ll realize efficiencies by looking at tasks from the big-picture vantage point. As you develop your annual plan, be sure to include measurement since it will help you assess the effectiveness of a particular strategy or tactic to determine if you need to make refinements or try something different entirely. Most importantly, it helps you show the outcome your efforts helped produce, so you may share return-on-investment results with company leadership. According to a survey of chief marketing officers conducted by Duke’s Fuqua School of Business, the American Marketing Association and McKinsey & Company, only one-third of marketers said they can quantitatively demonstrate the impact of marketing on their business, while the remaining two-thirds are experiencing more pressure to prove the value of their efforts to CEOs and boards of directors.

Conclusion

The unfortunate reality is that budget cuts happen all the time. U.S. net farm income is forecast to decline in 2017 for the fourth consecutive year. Sales decline, policies shift, leadership changes. Things happen. The key is to take the opportunity to refine your priorities, evaluate what you can do in-house and what is best outsourced, and develop an annual plan early in the season that incorporates measurement. Woodruff has been working with agriculture clients to develop plans and serve as an extension of in-house marketing teams for a quarter of a century. We’ve seen the ups and downs of the farm economy and are happy to help agricultural companies make an impact with their target audiences no matter their marketing budget.  

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Reference/Sources:

1. CMO Survey – Duke’s Fuqua School of Business, The American Marketing Association and McKinsey & Company – August 2013
2. Marketing Is Increasingly About Doing Less, Not More

]]> 2760 0 0 0 https://wearewoodruff.com/blog/pov/create-a-pet-brand-persona-template/ Tue, 09 May 2017 15:53:23 +0000 https://wearewoodruff.com/?p=2780

Tailor messages and content to your audience needs and wants.

Help customer service be more empathetic.

Create great products that appeal to your customers.

Create consistency across company communications and grow your brand in a way your customers expect.

Creating Audience Personas

Begin by compiling everything you know about your customers. Be careful not to create personas based on assumptions; if your assumptions are wrong, then your persona will be ineffective. The best way to discover the accurate information you need is by turning big data into business insights. Mining these insights will determine buyer traits and behaviors that drive persona creation. The data you use should ideally come from several sources. Analyze your existing research, and then use internal and third-party information to collect any additional information you need to round out your personas. Check your website and social media analytics, conduct customer interviews, reference past survey results, and pull data from sales calls. Once you have your insights, craft your audience personas by answering these questions:

1. Location – Where does this person live? Urban, suburban or rural?
2. Age – What is the age range of this person?
3. Gender – Is your ideal customer a man or a woman?
4. Education level – How much education do they have?
5. Income level – How much do they make, and how much do they have to spend on your product or service?
6. Family – Are they married? Do they have kids?
7. Job title – What do they do to earn their money?
8. What are their biggest challenges at work?
9. What are their career goals?
10. Interests – What are they interested in?
11. How do they spend their day? At work? At leisure?
12. Buying motivation – What does your product do for them?
13. Buying concerns – What are their concerns when buying your product?
14. What are their biggest fears?
15. What are their common objections?
16. How can you help solve their challenges?
17. How do they prefer to communicate? With others? With you? (Social media, newspapers, email, etc.)
18. How do they like to consume information? (Magazines, TV, internet, social, etc.)
19. How tech savvy are they?
20. Where do they spend their time online? Favorite websites and social networks?

Click to enlarge.

Humanize your audience personas

Once these questions are complete, make your persona come alive. Do this by giving each persona you’ve created a name and a photo. We also recommend sharing your completed audience personas with your team members and with the sales and customer service as well. It can be very useful to get a second or third opinion, particularly from the people who interact with your existing customers, to determine if your persona is on track. Once your persona is complete, be sure to document and share this information with every other team in your organization. In everything you do, you need to ask, “Would this resonate with our persona?”

Valuable bonus add-on

If possible, we suggest you include real quotes from interviews with consumers. These will give more life to your personas and make sure they are aligning with what customers actually think.

Click to enlarge.

Pets Are Part of the Persona

For companies like yours that make products for and supply services to animals, the pet is an important part of the persona. Ultimately, the pet owner will be making the decision about what to buy, but the pet they own — cat or dog, the breed and health of their pet, their specific relationship with their pet — will greatly influence that decision. Remember, you’re creating your ideal customer. Your communications and marketing will spill over to other pet owners, but choose the persona you feel will bring you the best focus and most success.

Putting your personas into action

Now that you have a clear view of your customers, it is time to take the next step by categorizing your completed personas and integrating them into your marketing plans. Do this by mapping personas to the buying process for more strategic content creation. Your personas provide a snapshot of who your buyers are and where they are in their buyer’s journey. Take advantage of all of your data, and put your completed personas to work to help you develop your business strategies and marketing tactics for each product.]]> 2780 0 0 0 https://wearewoodruff.com/blog/pov/preparing_for_ag_policy_changes_2017/ Wed, 10 May 2017 15:12:39 +0000 https://wearewoodruff.com/?p=2790 What are you hearing? The changing of the administration guard gives all marketers reason to think about the impact on their businesses. Projected USDA budget cuts and President Trump’s policies around foreign trade, immigration reform and federal regulations will likely have lasting implications for agriculture. President Donald Trump and Ag Secretary Sonny Perdue lead a White House Farmers Roundtable. (USDA photo) Through it all, it’s incumbent on your agency partner to not only stay abreast of the changes but also translate what they might mean for those who are marketing to farmers, ranchers and livestock producers. When your sales and research teams are meeting with distributors, retailers or growers, they should understand the nuances of how a customer may be making his operational decisions differently to deliver a quality product with financial viability.

Trade talks and TPP

No single policy has more impact on the farm than trade. The economic realities of low commodity prices mean that access to overseas markets is vital. Perdue has emphasized the need for more exports to help alleviate the farm sector slump, promising he would serve as “USDA’s chief salesman around the world.” The president himself calls agriculture “the largest positive contributor to our nation’s net trade balance, generating 10 percent of our exports and millions of American jobs.” Agriculture experts are watching to see if policy will align with the rhetoric. There is a lot at stake. Since more than 25 percent of all U.S. ag production ultimately goes to markets outside this country, disrupting U.S. exports would have a devastating impact for not only farmers but the entire processing chain. The recent withdrawal of American support for the Trans-Pacific Partnership (TPP), the NAFTA agreement now in review and the tenuous trade relationships with China and even Canada over dairy exports are signaling potentially choppy waters ahead. In particular, the TPP withdrawal signals a shift away from promoting free trade blocs, and we will be watching what comes next. Negotiating trade deals and developing new markets for U.S. agricultural goods will be critical, as will maintaining common ground with our NAFTA trade allies to ensure viable markets for our agricultural products.

Laboring over immigration policies

As trade gets sorted out, concerns are also growing about having a reliable source of employees. Crackdowns continue on undocumented immigrants, and the ripple effects are being felt throughout the country’s agriculture workforce. Two affected sectors where our clients have significant interest are the dairy industry and specialty crop growers in the western U.S., who produce more than half of the nation’s fruits and vegetables. About a quarter of the nation’s farm jobs are performed by undocumented workers, and pressures on immigrant laborers could further crimp margins and put many farms at risk. Dairy farmers have long struggled to find enough labor, and ramped-up ICE audits and farm raids across many states will likely further stifle the dwindling supply. Perdue says that as the son of a dairy farmer, he understands the impact that labor has on the industry. Finding a way for H2A visa holders to stay in the country for a longer period may be one solution. How policies unfold and affect the workforce throughout the food chain is a reality that we will be watching closely. Today, at a minimum, producer and processor employers should be ready for worksite enforcement visits – even raids – and verify Form I-9 documentation. Farm employers should be ready for higher labor costs, which will take a bigger bite out of profit margins.

Regulations and ag policy

Another priority of the White House, Perdue says, is “halting the regulatory onslaught for farmers and ranchers.” Certainly, one of the more contested decisions of the previous administration was when the Environmental Protection Agency (EPA) ruled in 2015 to expand its definition of “waters of the United States” (WOTUS) under the Clean Water Act to include streams, marshes and lakes. In his first days in office, President Trump signed an executive order directing new EPA administrator Scott Pruitt to begin the process of rewriting the two-year-old rule. For WOTUS and other regulations, Pruitt’s appointment and that of other like-minded cabinet members could signal that the administration will work to roll back directives that have the potential to hamper progress in agriculture. At a minimum, there will be a tendency not to introduce new ones. Many experts believe that will be the case with GMO labeling. Trump’s executive order requiring two regulations be slashed for every new one implemented could slow down – if not halt – any movement for federally mandated GMO labeling. The administration’s drive to reduce the number of regulations could also have an impact on programs included in the next farm bill, which is due in 2018. The House and Senate ag leadership have started farm bill discussions, and the vibe from many insiders is that there will not be a complete overhaul of commodity support programs but merely tweaking to address needs of growers and producers. Whatever happens, it will be interesting to see the developments. A recent report by Rabobank predicts a revision of crop programs to reflect the currently tight row crop margins. This would help provide farmers some relief from depressed grain prices and tumbling farm incomes. Under the Trump administration, the tone of the farm bill could move towards business sustainability and away from conservation, Rabobank further projects. Ag policy analysts have noted that the Republican majority in both houses of Congress will likely make the approval process smoother than previous farm bills.

Hang on. It’s going to be a wild ride.

For many, the current atmosphere in the administration is evoking a roller coaster of emotions. Rural America helped pave the way for President Trump’s ride to the White House, and his rhetoric continues to be pro-ag. Perdue has promised to “champion the concerns of American agriculture and work tirelessly to solve the issues facing our farm families.” Will the future policies fall into line with the pledges? What are you hearing? It’s incumbent upon marketers to monitor developments and conversations – in both markets and regulatory bodies – and take appropriate actions. With diverse backgrounds that include government relations, business development and public relations, we at Woodruff are ready for the ride.]]> 2790 0 0 0 https://wearewoodruff.com/blog/news/woodruff-presents-at-pet-food-forum-2017/ Wed, 10 May 2017 16:40:22 +0000 https://wearewoodruff.com/?p=2801 Customer Insight + Your Company’s Experts = Breakthrough Marketing

Matching customer insights with a company’s experts for breakthrough marketing isn’t as hard as it seems. Woodruff Sweitzer’s Scott Kington, executive vice president, strategic planning and brand development and Andrew Grinch, director of content, presented a step-by-step playbook at  Pet Food Forum 2017. The program helped conference attendees apply an unique marketing approach that differentiates a business for greater relevancy, which then achieves greater results with customers.

The playbook includes a four-step “listen-to-win” approach based on pulling out data that sets marketers on the right path to discovering unique insights.

4 Step Approach – Listen to Win

• Mine – find the information
• Refine – sort it out
• Match – insights with company experts

Create – breakthrough marketing

Mining to Find the Insight

Within the four-step approach, there are five places to start mining for customer insights and many of them are right at a marketer’s fingertips. Information alone is not an insight. Kington and Grinch created a custom filter to more easily arrive at an actionable insight and create breakthrough marketing.

Five places to look for information when mining for what customers are saying.

Missed us at Petfood Forum? No Worries! Download the presentation and tools today! wearewoodruff.com/petfoodforum/.

]]> 2801 0 0 0 https://wearewoodruff.com/blog/pov/pet-blogger-partnerships/ Tue, 16 May 2017 21:22:33 +0000 https://wearewoodruff.com/?p=2837 How do you generate your topic ideas for your various outlets? One of the best things about being a pet blogger is that you can share personal experiences and advice through your posts. Sometimes the site you write for designates the topics that you have to choose from. For example, if you're guest blogging for a site that focuses on the pet clothing industry, you're probably going to have to write about doggy clothes. However, if you have your own blog, you are in charge of 100 percent of the content. If you want to focus on a single topic (like pet health, nutrition, grooming, etc.), that will dictate the topics you choose. It helps to look at other popular pet blogs or social media sites and see which topics have the most comments from readers. You want to write about what readers want to learn about, so you have to figure out what that is.

What makes you decide to reach out to a brand (or the brand’s marketers)?

I reach out to brands that interest me. Sometimes it’s out of necessity. I mean, everyone needs a collar and leash for their dog. Most people need pooper scoopers, dog crates and dog beds. If I'm doing research for products for my own pets or research for someone that has asked for advice, I often reach out to the brands that stick out while I'm researching. Sometimes I stumble upon a unique product or a common product with a new spin. These products always pique my interest, so I'll reach out to the company and request a product to review.

Does the way a brand presents its own content have an impact on your content decisions? For instance, if a brand is active on social media, are you more likely to reach out with questions and/or requests?

Absolutely! If a brand is showing that they are interested in reaching out to new customers through social media or other active marketing, I'll definitely take advantage of that. Brands that are actively marketing are actively looking to reach new customers. I will definitely offer to help them out with that! I usually reach out by explaining the number of subscribers I have on social media and YouTube and how many hits our site sees every day. I think they're more apt to partner with you if they know they're going to get a good amount of free exposure out of the partnership.

How do you decide which medium you’ll use to discuss a topic (blog, podcast, social media, etc.)?

This is an interesting question. I usually use blog posts to discuss in-depth topics. For example, if I'm talking about how to do something or explaining why certain things need to be done, a blog post always seems to work better. It's easier to organize all the information, and I think it's easier to understand for the reader when I write this type of information in a blog format. Podcasts are great for topics that you're passionate about. For example, I'm passionate about educating pet owners on the dangers of canine obesity and the importance of a quality diet for pets. I can convey my passion for the subject better in a podcast than I can through my writing. I share a lot of my blog and podcasts links on social media, and I rarely only use social media as a medium on its own. When I do, it's just for brief news pieces (like product recalls) or quick plugs for well-known topics (such as animal abuse or leaving dogs in parked vehicles).

How can a brand (and its marketing) help you with your job?

A brand can make my job easier by being as transparent as possible. It's much easier for me to get the information that I want to share with readers or listeners when a brand is as open and honest as possible. Let's use a dog treat company, for an example. When I can find all the information that I need on their packaging or website, my job is a lot easier. Not to mention, it's something that I always share with my followers. Some brands will say that their treats are organic, GMO-free, or “made in the USA.” I want my followers to get all the facts. It may claim to be made in the USA, but where are the ingredients sourced from? A treat could be “made” in the USA and still contain dangerous ingredients from China. The more transparent a company is, the easier my job is.

When you work with a brand, are you ever concerned about seeming partial to that brand? How do you remain a neutral party in your readers’ eyes?

I do worry about that with every brand that I work with, and, honestly, sometimes I am partial. I've been researching and writing about dog products for almost a decade now. I also grew up with family pets and have raised dogs on my own for the last 15 years. To say that I've used a lot of dog products is a great understatement. I have certainly found some favorites over the years, and I always try to share them with my followers. However, I've also come to figure out that no product is perfect. While it may be my favorite, it's only because it fits my lifestyle and my dogs better than any other product we've tried. I try to share my opinions with followers while also making it clear that these products worked well for my dogs or made things a little bit easier for me. That doesn't mean it will be the same for every pet or their owner.

How much does your own readership dictate what you talk about? How far do you go for clicks without churning out Buzzfeed-esque lists?

My readership definitely dictates what I talk about. At the end of every video that I make and every article that I write, I encourage followers to reach out to me with any questions. I also encourage them to suggest topics if they're looking for something and can't find it on our site. I use their comments and suggestions to create new content if it's a relative question that a lot of pet owners will be asking. If it's a question based on their own dog's individual needs (like diet), I answer the question in a private email or message. It's important to me that our site share quality information that answers the questions that owners have about pet care. I'd rather post quality posts that take longer to circulate than churn out useless content just to get clicks. It's always frustrating to me as a reader when I click on an article with an interesting title only to find that the content is not at all what I expected and a waste of my time. I don't want to do that to my followers.

What do you look for in a content partner?

The most important thing for me is to look for a partner that stands behind their product. A brand that is confident in its product and is confident in the fact that owners and their pets will love it. A brand that is transparent is a brand that has nothing to hide, and those are the types of partners that I like to work with.

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SAMANTHA RANDALL Pet writer, podcaster and editor at Top Dog Tips Image by Theory of Pets  ]]> 2837 0 0 0 https://wearewoodruff.com/blog/pov/farmers-consuming-digital-media-or-tuning-out/ Wed, 17 May 2017 15:54:45 +0000 https://wearewoodruff.com/?p=2862 right content at the right time to the right person using the right channel.

Digital media have quickly gained ground

My uncle isn’t the only producer who has found the cell phone to be invaluable to his farm work. According to the 2017 Farm Journal Media mobile research survey, nearly all farmers — 94 percent — are using a cell phone or smartphone. That’s a 16 percent jump from 2016 and an 80 percent increase since 2009, the first year the survey was conducted. At that time, only 14 percent of surveyed producers reported using cell phones. The vast majority (83 percent) of mobile-phone-owning farmers say they always take their phone with them when doing farm work, while another 14 percent report they sometimes have their phone with them. Their cell phones are used often, too, given that 86 percent of those surveyed say they use their phone multiple times every day. Phone calls are by far and away the most popular and common reason farmers give for using their phones. However, texting, sending and receiving emails, checking social media and monitoring the weather are also commonplace activities. A 2016 media channel survey conducted for Connectiv’s Agri Media Council shows smartphone use by farmers has increased across all age groups since 2014. However, smartphone use is highly correlated with age, with 99 percent of surveyed producers less than 35 years old using this mobile technology. The leading uses of smartphones are texting and emailing, and 36 percent of those queried use their smartphones to visit agricultural websites. But among producers who are less than 35 years old, 90 percent of them use their smartphones to visit ag-related websites. Producers send texts and access mobile websites fairly consistently between 8 a.m. and 6 p.m., according to Meredith Agrimedia’s 2015 Farmers’ Use of Media Survey. In contrast, use of desktop or full websites, social media sites and e-newsletters peaks around dinner time, about 6 p.m. So what does this mean for marketers looking to reach today’s farmers? Mobile digital media must be considered in marketing and communications efforts. Your brand’s email campaign must be as easily read on a smartphone or tablet as it is on a desktop computer. And probably more importantly, your company and brand websites must provide an optimal user experience — including easy reading and simple-to-use navigation with minimal resizing, panning and scrolling — across a wide range of devices.

Overall information consumption has increased

Increased digital media use hasn’t occurred at the expense of traditional agricultural media outlets such as ag magazines, newspapers and farm radio. Several agri-marketing surveys show farmers and ranchers are consuming more information in general and are using a variety of traditional, digital and face-to-face channels.

Younger producers and larger operations use more digital media

Younger farmers (45 years and under) and those with larger operations are more likely than other producer groups to use digital media, including desktop or full websites, mobile websites and social media platforms. And producers with high-revenue-generating operations ($1 million plus in gross receipts) are much more likely to find digital channels important compared to smaller operations. Make no mistake: Traditional print media are still essential for younger producers and larger operations. In fact, use of ag magazines and newspapers is consistently high across all age groups. But digital media offer the opportunity to communicate more quickly and in more places. And when you factor in the relationships between age, revenue and technology — coupled with the finding that traditional media can drive farmers to digital channels — it’s clear that agri-marketers will need to continue using an integrated media strategy to effectively reach and engage farmers and ranchers across all age groups and operation sizes.

Farmers and ranchers use social media too

Facebook is by far the most popular social media platform used by producers, according to the 2015 Meredith Agrimedia study and a 2016 Farm Futures survey. Other frequently used social media channels include YouTube, Twitter, LinkedIn, Pinterest and Instagram. Farmers use these channels the same way many of us do. Facebook and LinkedIn are most frequently used to connect with family, friends and colleagues, while YouTube, Twitter and Pinterest are most used for entertainment. About 46 percent of farmers use Facebook for personal reasons, and of those, 56 percent are 35 years old or younger. But farmers are also tapping into social media — specifically YouTube, Facebook and Twitter — for general news and information about products and services that can help them improve their farming operations. In the 2015 Meredith Agrimedia study, 51 percent of surveyed producers reported using YouTube to watch news, music and educational programs. But they’re also watching product demos from ag companies or retailers and ag news videos. And according to the Farm Futures survey, while only 9 percent of producers use Facebook for farm business reasons, that percentage jumps to 21 percent for the 35-and-under crowd.

Timing determines the effects of different media on buying decisions

Agri-marketers need to look at when farmers and ranchers are using various media channels as much as how they’re using them. Traditional print, in-person and digital communications all play a role in producers’ buying-decision process. But at what stage are they going online for information versus looking at traditional ag publications or visiting their local retailer? When it comes to buying decisions, producers are most likely to turn to their retailer and/or ag magazines and newspapers, but digital media are becoming more influential, especially among younger producers and those with larger operations. Numerous information sources are used at the very early stage of the buying-decision process, with agricultural magazines being the clear leader — even more than ag dealers and retailers. Full websites and ag e-newsletters contribute as much as ag radio and TV programs to the information-gathering stage. As producers narrow their choices of products or services, ag retailers and dealers have a greater influence on the buying process. Ag magazines, newspapers and custom publications as well as websites continue to be used by farmers and ranchers during the evaluation and comparison stage. But at the point of decision, farmers and ranchers overwhelmingly rely on information provided by their ag retailers and dealers.

So what does it all mean?

Ultimately, a successful integrated marketing effort will entail a mix of media, both traditional and digital. And because producers are consuming more of all types of media, marketing messages that break through the noisy marketplace as well as audience segmentation will be key. If your brand needs help reaching today’s tech-savvy farmers and ranchers, we’re happy to share our knowledge and expertise. Darlene Hanenburg is a senior Technical and Content Writer]]> 2862 0 0 0 https://wearewoodruff.com/blog/pov/guide-to-pet-product-reviews-online/ Tue, 23 May 2017 16:42:14 +0000 https://wearewoodruff.com/?p=2877 research than ever before when making a purchase, and the wild World Wide Web is the place to influence their decisions. A recent Google survey of 1,000 consumers found that 67.7 percent of respondents’ purchasing decisions were impacted by online reviews. Another recent consumer survey showed even more promise: 84 percent trust online reviews as much as a personal recommendation. In an industry like pet care, where dozens of new products hit the market every day, anything that may influence more than two-thirds of a potential audience is a powerful tool. And when was the last time eight out 10 people agreed on anything?

Why online reviews matter

Not only do people hear the opinions of people online (both experts and average Joes alike), they value them. According to another another study, 93 percent of consumers search for online reviews before they buy, and they often make their decision before ever actually visiting a store. They make these decisions by consulting more than 10 online sources, on average. That means a lot of reviewers are getting a lot of looks. So how do you get them to look at your offerings?

Getting your stuff reviewed

As a marketer, your job is to get more people to be aware of — and ultimately buy — your product. The best way to do that is to get people to see it and to trust what they see. As we’ve established, consumers trust online reviews. Understanding how to get those reviews, and how to manage them once you have them, can be a huge benefit. The online review landscape can be a little intimidating for a brand. The danger of letting people with influence review your product or service is that they may not like what they review. In a later post, we’ll talk about managing the reviews once you get them. But for now, we’ll say that you have to embrace the process. Get out there in front of people. Here are three ways to do it. Aggregators The easiest (but maybe not the cheapest) way to harness the power of online reviews is to hire a partner who has experience in this arena. An experienced agency already knows the best practices and has the technology and resources to implement your strategy to get maximum coverage from reviewers. They’ve already cut through the noise and know which channels work, what voices are actually heard. Additionally, an experienced partner will have management mechanisms in place: monthly reports, market insights, quick-picture dashboards and even additional resources like moderation tools and PR contacts (if necessary). Organic/Influencer Marketing If you build it, they will...review it. If your action plan is a good one, anyway. Often, the most cost-effective way to do something is to do it yourself (assuming you have a clear vision and the means to carry it out). If you can leverage an existing network of experts and influencers, and, er, influence them to review your product, you have a good chance at success. This method takes a personal touch; you and your team need to reach out and build relationships that can be mutually beneficial. This organic approach can be powerful, but it also takes time. Ideally, you already have a relationship with these potential reviewers. If you don’t, you have to create one. Either way, you have to nurture each relationship with care and time. Don’t reach out only when you need something; offer your reviewers something they can use for their viewers. Insider access, industry news, backlinks, something that they can use. This way, they won’t see it as a one-way street and they’ll be open to your requests when the time comes. Of course, another way to make “relationships” work (and speed up the process) is compensation. It doesn’t necessarily have to be financial, but some sort of tangible carrot will open more doors than the “favor” method. It’s a slippery slope, because consumers are more adept at sniffing out paid advertising than you’d ever imagine. Ask The final way to get your products reviewed is the most obvious. Ask your customers. You’d be surprised at how often this works and how effective it can be. As we talked about at the top of this column, people really like expressing their opinions. And it’s been proven that seven out of 10 consumers will leave a review if asked. You already have a built-in set of reviewers. You might as well use them! The best way to ask your customers to leave a review is in person. Even in today’s automated, impersonal world, that human connection still means more than anything. Hitting them on social media is the next best way; even though it’s one set of pixels to another, it’s still a direct connection. If you have their permission or contact info, a follow-up email after a purchase can seem personal and entice someone to leave a review. The important thing is to make it easy. Make sure the instructions are clear and the interface (whatever it is) is intuitive. When using existing customers, be prepared to handle negative reviews. This is simply the risk you take when casting a wide net. But even a bad review can be useful if you turn it into a way to demonstrate your outstanding customer service. The best advertising has always been word-of-mouth. Online reviews are essentially the evolution of word-of-mouth, and if you can harness the power, you’ll harness more than sales. You’ll harness customer loyalty.

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This is part 1 in a three-part series about online reviews. Check back in the coming weeks for part 2, You’ve Got Reviews. Now what? and part 3, Bad Reviews Aren’t So Bad.

]]> 2877 0 0 0 https://wearewoodruff.com/blog/pov/proven-ways-to-build-brand-equity-customers/ Wed, 24 May 2017 16:37:59 +0000 https://wearewoodruff.com/?p=2884 brand equity – its commercial value – reflects consumer perception of the brand name rather than how consumers perceive the quality of its shoes and clothing. Brand equity is one of the most important assets of a business. This is especially true now, according to Forbes contributor David Cooperstein. In a September 2012 column, “Why Brand Matters More than Ever in the 21st Century,” he quoted Scott Goodson, the author of Uprising: “No one cares about your brand. It is not loved. It is not important. It is not invited anywhere but to your company picnic. That is, unless you can make the brand relevant to people’s lives. To the way they understand things … No one cares about your brand unless you find a way to speak to why you care about it.”

True, too, for B2B

Brand equity is as important for Acme Industrial Widgets as it is for Nike. It’s important for your brand, too, perhaps more so if your product is considered a commodity or is a longtime leader in a mature market. A quantitative, 16-year study of more than 450 firms showed that billions of dollars are locked up in B2B brands, according to brand consultant James R. Gregory and Columbia Business School professor Donald Sexton in the Harvard Business Review. Their study gauged the relationship between brand perception and performance measures like revenue, profits and cash flow, then linked it statistically with companies’ financial data. The findings? The corporate brand is responsible for an average 7 percent of stock performance. As Gregory and Sexton pointed out, a fraction of a percent of brand equity can mean hundreds of millions of dollars in value. Brands also have intangible value such as awareness and goodwill. These positive associations can help to make consumers a bit more forgiving if there’s a misstep with the company’s product or service. Toyota is a good example. Toyota’s brand is “reliable,” a promise that was tested when the company began a series of recalls in 2009. While the recalls received immediate attention, it was “nothing more than a short-term blip in consumers’ minds. Today, the brand is as strong as ever,” writes Susan Gunelius on AYTM.com. A weak brand, on the other hand, may not survive a serious issue like a product recall. It lacks awareness, loyalty and positive word-of-mouth marketing.

Marathon, Not a Sprint

Clearly, building and managing brand equity can have a significant positive impact on companies in the B2B space. Developing brand equity allows companies to more effectively engage with customers in a way that drives brand loyalty, sustaining growth and profit as customers demand the brand and won’t accept a substitute. First, remember that managing brand equity is an ongoing process and involves more than implementing quick marketing tactics that may impact sales in the short term. Building brand equity takes time, patience and persistent effort at each stage of the customer’s brand experience, which generally evolves through five stages to reach brand loyalty: Awareness The customer is familiar with your product or company and knows what it stands for. Differentiation The customer understands why it’s different from others in your category. For example, if your fast-food restaurants serve milkshakes, like thousands of others, the consumer understands that your milkshakes are “crafted” with hand-dipped ice cream made from organic milk and imported vanilla extract. Value Perceived quality and value. One customer may believe that a hand-dipped milkshake represents higher quality, while another wants a 99-cent milkshake “value” regardless of the ingredients or how it was made. Accessibility Is your brand easy to find, purchase and use?

Emotional connection Do people who buy your milkshakes remember nostalgic times as a kid visiting the drive-in? Do they feel confident they’re drinking the tastiest, creamiest milkshake at the best price?

The Promise

Through each of the brand development stages, marketing professionals must consistently convey the brand promise: a compelling benefit, communicated with authenticity and credibility. Crafting a brand promise requires a thorough understanding of what your product or service means for your customer.

TREAT EVERY TOUCHPOINT … LIKE IT’S A FACE-TO-FACE CONVERSATION.

Questions to consider in developing a brand promise:

• What is the value proposition, from the customer’s viewpoint?
• How is it different from the competition? How is it similar?
• What are the brand’s attributes?

Answering these questions requires research, most importantly connecting with your customer to find out why it matters to them, whether it’s relevant to their lives. What’s their “pain” and how does your brand address it? Ask them whether the brand is important to them, and why; what they’d do if the brand weren’t available; and whether they’d recommend it. Finally, note that the brand promise reflects the customer’s needs and wants; it doesn’t describe a product or service. Nike’s brand promise is a great example: “To bring inspiration and innovation to every athlete in the world.”

Through Their Eyes

Maintaining brand equity requires managing through the customer’s eyes, a task made easier with multiple opportunities to engage through omnichannel touchpoints. Acme Industrial Widgets may connect with its customers through its social channels, online, at trade shows, with direct mail, webinars and thought-leader articles in well-regarded industry journals. And be consistent, all the while acknowledging that customers’ needs are ever-changing. Listen. Pay attention. Treat every touchpoint with your customer like it’s a face-to-face conversation.]]> 2884 0 0 0 https://wearewoodruff.com/blog/pov/relate-to-audience-marketing-science-to-consumers/ Tue, 30 May 2017 15:22:52 +0000 https://wearewoodruff.com/?p=2892 Challenge No. 1: Some people believe science information and knowledge doesn’t matter anymore when you can “just google it.” In this age of the internet and Google, knowing some basic science information still matters — even if our use of that knowledge isn’t always obvious to us. Science provides us with a way of knowing about the world in which we live.¹ We consciously and subconsciously use knowledge gleaned from various scientific disciplines — biology, chemistry, engineering, meteorology, psychology, sociology and others — when making decisions countless times every day. Some of those decisions are small, like choosing a baked potato instead of French fries. Others may be important life decisions, such as those concerning medical care for our two- and four-legged family members or the safety of the food we eat and feed our pets. Although information gleaned from science doesn’t dictate which choice is the right one to make, it does provide important background knowledge to inform our decisions. For marketers, the first opportunity associated with this erroneous belief is to meet our audiences and customers where they are — online, as well as in the veterinary clinic or retail space. The 2011 Bayer Veterinary Care Usage Study² and a 2014 update study³ revealed many pet owners have increasingly chosen the internet, not their veterinarian, as their first option for information when their pet is sick or injured. What this means for pet healthcare marketers is that you must have a presence online and on social media if you want to reach millennial pet owners — who are now the largest pet owner demographic and account for 35 percent of all pet owners, according to the American Pet Products Association. Although pet owners are increasingly skeptical and distrustful of “insider” information (aka information based on company-funded research), consumers still trust branded websites. That’s one reason why you should provide pet-owner-friendly information about your animal health products and the diseases that they help treat, manage or prevent on your company or website — or a dedicated pet-owner-specific microsite. In addition to providing educational information, a pet-owner-specific website allows you to provide case studies and testimonials, which today’s pet owners value. Of course, you’ll want to direct pet owners to their veterinarians. And you’ll want to follow search engine optimization (SEO) best practices to help pet owners find your information. The second opportunity for marketers involves using a variety of channels to share science and health information in bite-sized, easy-to-digest chunks when it’s relevant to your marketing messages — even if you think your customers should already know the information. Veterinary medicine has advanced significantly during the past 40 years, and what pet owners (and even veterinarians) may have learned about biology or health while in school often becomes outdated or forgotten, or is incomplete. Providing the information online and through in-clinic materials can reinforce the messages being communicated.

Challenge No. 2: Many people just aren’t interested in or don’t know much about science and therefore behave in ways science knows to be less healthy.

That’s not exactly true, according to a committee of the National Academies of Sciences, Engineering and Medicine. Many Americans say they’re very interested, especially in new scientific and medical discoveries. According to the National Science Board’s Science and Engineering Indicators, 6 out of 10 Americans report they are “very interested” in new medical discoveries, and 4 out of 10 say they’re “very interested” in new scientific discoveries.⁴ But despite this expressed interest, surveys show the American public’s level of factual science knowledge hasn’t changed much over the last 20 years.⁵ A lack of information or understanding of science is a common assumption that’s used to explain why some people don’t accept science-based claims or don’t adopt behaviors that are consistent with scientific evidence. Research in science communication shows this assumption is actually incorrect — although it does persist. What studies have found is that an audience may already know and understand the information being shared. But they don’t behave in ways that are consistent with the information is because people rarely make decisions based only on scientific evidence.⁶ In fact, numerous factors shape a person’s decisions and behaviors:

• Individual goals and needs
• Knowledge and skills
• Perceived risk
• Attitudes, values and beliefs
• Perceived consequences
• Self-efficacy
• Social norms
• Demographics
• Trust in the information provider¹

So what’s the opportunity for pet care marketers? The first one lies with developing a better understanding of your audiences and their concerns. How much do you really know about them? The best way to understand your audiences and customers is to create personas, which we detailed in an earlier post. Personas of your real and prospective customers can help you tailor messages and content to your audiences’ current knowledge level, to their needs and wants. The second opportunity is to connect your science with your audiences’ core concerns — through compelling stories, illustrations and facts. Keep in mind that people learn in different ways. About half of the population likes to receive information in the form of stories — our brains tend to naturally remember stories. The other half prefers facts and figures. So to accommodate both groups, combine a fact with a feeling or a story with a statistic.

Challenge No. 3: Science information is tough to communicate.

The very nature of science — its complex, incremental, sometimes uncertain, self-correcting and “work-in-progress” character — can challenge the ability of communicators to generate a clear message. Discipline-specific terminology and jargon can create a language barrier, which must be overcome by “translating” medical or scientific information into everyday language that non-scientists (such as pet owners) understand. That’s a complex task that’s part natural ability and part acquired skill. But probably the key reason science information can be so difficult to communicate is that the communication styles of scientists (or veterinarians or other animal health specialists) and non-scientists (pet or horse owners, in this case) are substantially different. Typical scientific communications start with a lengthy background and end with results or conclusions. When communicating with non-scientists, this approach needs to be flipped on its head: You start with the bottom line, follow quickly with the “so what,” then provide supporting details as necessary.   In today’s 140-character, distraction-filled world, information overload is far too common. Like us, our customers and audiences are exposed to thousands of messages daily and they’re stretched in multiple directions. In a crowded communication environment, most people don’t (or won’t) read or listen to content that’s not immediately compelling to them. The opportunity for marketers is to rethink how science and medical information is being conveyed – can we change styles and better engage with our audiences. Communications need to get to the point yet tell an entertaining or compelling story without scientific or medical jargon. Information should be presented in a simple, straightforward manner without coming across as condescending or pedantic. You may find it helpful to answer these questions:

• Why would a pet owner want to know this information?
• What key points do I want my audiences to know?
• How can this information help pet owners talk with their veterinarian?
• How does this information help solve their problem or challenge?
• How will this information address their concerns about our product?

While the challenges of communicating science and medical information to non-scientists may seem daunting at times, it’s possible to overcome those obstacles and communicate effectively with lay audiences. The keys to engagement include knowing your audiences, focusing your key messages, creating an engaging storyline to which your audiences can relate, and using everyday language while avoiding scientific or medical jargon. It also helps to have a marketing partner who understands your audiences and how to share complex information with them in ways that are easy to understand.  

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Reference/Sources:

1. Snow CE, Dibner KA, eds. Science Literacy: Concepts, Contexts and Consequences. Washington, DC: National Academies Press; 2016.
2. Volk JO, Felsted KE, Thomas JG, et al. Executive summary of the Bayer veterinary care usage study. J Am Vet Med Assoc. 2011;238:1275-1282.
3. American Animal Hospital Association and American Veterinary Medical Association. Reversing the Decline in Veterinary Care Utilization: Progress Made, Challenges Remain [white paper]. Schaumburg, IL: American Veterinary Medical Foundation; July 2014. http://www.partnersforhealthypets.org/Uploads/iv4kcp3e.juc/VetCareUsageStudy_WhitePaper_July2014.pdf. Accessed May 8, 2017.
4. Besley J, Muhlberger P. Science and technology: public attitudes and understanding. In: Science and Engineering Indicators 2016 (NSB-2016-1). Arlington, VA: National Science Foundation; 2016. Chap. 7. https://www.nsf.gov/statistics/2016/nsb20161/#/. Accessed April 11, 2017.
5. Funk C, Kehaulani Goo S. A Look at What the Public Knows and Does Not Know About Science. Washington, DC: Pew Research Center; September 2015. http://www.pewinternet.org/2015/09/10/what-the-public-knows-and-does-not-know-about-science/. Accessed March 22, 2017.
6. National Academies of Sciences, Engineering and Medicine. Communicating Science Effectively: A Research Agenda. Washington, DC: National Academies Press; 2016.

]]> 2892 0 0 0 https://wearewoodruff.com/blog/pov/use-weather-change-trigger-marketing-campaigns/ Wed, 31 May 2017 13:27:39 +0000 https://wearewoodruff.com/?p=2915 Understanding mood and appreciating context A consumer’s frame of mind and his/her spending habits are influenced by many weather factors – from air temperature to relative humidity to sunlight. In fact, a 2010 study by economist Kyle B. Murray revealed that exposure to sunlight can increase consumption and our likelihood to spend. Understanding weather-created mood changes can help marketers plan and implement more successful campaigns. It’s no surprise that sales of convertible cars increase with warm, sunny weather. However, studies have also shown that during the same climate conditions, consumers feel better about themselves and are willing to pay more for even standard goods. Example: Shoppers will pay 37 percent more for green tea and 56 percent more for gym memberships after being exposed to sunlight. On the other hand, during dreary, cold or stormy weather days, buyers are more reluctant to make a purchase. They look for discounts or great deals to help lift their mood. Data tracking and predictive technology allow marketers to determine the effects of weather on many products we consume every day and to market accordingly. Data from Google shows that Internet searches for “comfort foods” spike during the winter and when blizzards occur. Campbell Soup Company is one of many to capitalize on this trend, tracking when winter weather turns ugly in U.S. cities and cueing up advertisements in those markets. Optimal results come when marketers show appreciation of the weather context and prompt the desired response. Master marketer Starbucks targets digital ads based on current weather signals, aligning content and weather conditions with messages such as “It’s a warm one today! Come in and cool off with Starbucks.” Another example comes from Pantene, which targets its anti-frizzing hair products to consumers in areas where humidity is peaking and its volumizing hair products in drier areas. Imagine the power of adding weather triggers to B2B marketing strategies. In agribusiness, a market where we have several clients, marketers target campaigns to a region by linking content and online conversations with all-important weather events, from heavy rains to drought. In the pet care arena, predictive weather platforms now provide marketers with the ability to reach pet owners in areas where the weather conditions are right for an outbreak of ticks or fleas.

Being in the weather moment

Targeting by seasons and the unpredictable weather that comes with them is probably the easiest way to use weather for marketing. Before and during major weather events, you can use location-based campaigns to offer branded or unbranded solutions. Promotional deals and discount offers during periods of inclement weather could generate the most engagement and achieve the largest reach on social networks. By identifying critical, emotional micro-moments, marketers can deliver messages to their customers when they are in the “I want to know” moment. Similarly, email campaigns sent during weather events have a 2.5 times greater open rate than traditional email campaigns. A change in seasons and weather extremes associated with them influence purchase behavior and are perhaps the easiest way to use weather for targeting. Clothing company Timberland does this, using three-day forecasts for rain as a trigger for email campaigns for its weatherproof line of products. By researching and preparing content that speaks to an audience’s challenges and curiosities, brands can put themselves in front of an audience in the moment. Umbrellas when it rains and ice cream when it’s warm are the most obvious examples, but there are many other products and services whose sales are affected by the weather. GlaxoSmithKline partnered with the Weather Company to launch an allergy tracker that shows a three-day outlook for levels of pollen and mold in the air, and places timely advertisements for its allergy medicine Flonase for affected areas.

Getting social

A more mobile society – and a society connected by social media – brings challenges and opportunities. During bad weather, consumers are more engaged on social media and marketers can take advantage of this receptive audience by interacting with them. Research shows that average engagement on Facebook is up 42 percent when the sun is not shining, according to a University of California/Facebook study. In the summer months, traditional media consumption takes a dip, making it difficult for marketers to reach consumer audiences. But mobile marketing and social media open up new opportunities. Facebook is perfect for marketers to continue sharing meaningful content and experiences with consumers as they share their summers online. Lipton (the iced tea people) capitalized on this with a Facebook mobile ad campaign aimed at 18- to 24-year-olds. Its thermo-activated mobile campaign served up digital ads triggered by warmer temperatures and was supported on Facebook with a photo and video contest. The campaign ultimately reached 6.9 million people and attained a nearly 13 percent view rate. It’s all about being in the moment with your customer. Just remember, an inch of snow in Minneapolis or Boston is a lot different than a similar amount of snow in Atlanta or Memphis. Also, attempting to capitalize on a catastrophic weather event such as a tornado or hurricane will likely backfire and lead to an unwanted brand crisis. Today, “How ’bout this weather?” now means a lot more than idle conversation. Weather has a deep-rooted effect on buyer psychology and purchase behavior. By cross-referencing point-of-sale data with historical weather information, brands can gain a deep understanding of these nuanced relationships. Then, with these insights, marketers can implement a weather-responsive marketing campaign to deliver more targeted and impactful promotions.]]> 2915 0 0 0 https://wearewoodruff.com/blog/pov/innovative-marketing-why-brands-want-to-be-disruptive/ Tue, 06 Jun 2017 16:49:35 +0000 https://wearewoodruff.com/?p=2944 coined the term, a business is disruptive when it anticipates customers’ future needs and creates a market where none existed before. In essence, disruption is about reaching into an industry – or our way of life – and turning it upside down. Think Amazon. Or Tesla. Or Uber.

To change the world, sometimes you have to do the impossible. Just remember that it’s not impossible; it just hasn’t been done yet.

—George Blankenship, retail pioneer, former executive at Tesla, Apple and GAP

We gained a sense for real disruption at the recent Alltech ONE17 conference in Lexington, Kentucky, where we heard from inspiring keynote speakers and far-reaching startup companies from around the world. At the conference, aptly named “Disrupt the Disruptors,” we networked with many of the 4,000 attendees from 70-plus countries who were just as struck as we were about what is just beyond the horizon and poised to disrupt our world – from consumer goods to food and agriculture. One of the keynoters was George Blankenship, and he knows a lot about disruption in marketing. He has worked for Steve Jobs and Elon Musk. He changed the retail philosophies and turned upside down the customer buying experience at companies such as Apple, Tesla and GAP. He helped bring Apple computers into high-traffic malls and in front of our eyes. He introduced the Genius Bar (Apple in-store tech support) and changed the way we think about buying a computer and even how we interact with brands. Today, Blankenship is challenging marketers to change their way of thinking. Your industry is changing at lightning speed, he asserts. How will you respond?

Disrupt or be disrupted

“Someone out there is going to revolutionize what you do. They’re going to disrupt the industry and the business that you’re in. The question is, will that be you?” Blankenship’s notion is that real progress – and even business survival – will be made by adopting a disruptive mindset. Disruption can take on many forms. Sometimes it means challenging established, incumbent businesses. New marketers can gain a foothold by taking on an overlooked segment. They expand and start to attract mainstream customers. Or a disruptor may create a new category of customers, which can involve taking the established business category to its next evolution. Look at Netflix. The online movie-ordering platform got its humble start sending rental movies through the mail. Netflix catered to fringe customers – those who weren’t interested in newly released movies – and market leader Blockbuster paid little attention at first. After gaining a foothold, Netflix introduced video streaming. It had created a new category, and the customers started coming over from the brick-and-mortar Blockbuster. Today, as we know, Blockbuster is out of business and Netflix is worth billions, achieving its success through a classic disruptive path.

Are you thinking exponentially?

The thought-leading speakers at ONE17 repeated one common theme throughout the conference: no matter what industry you market in, you’re in an era of transformational change. Peter Diamandis, co-founder of Singularity University, took it a step further. He emphasized that the only constant is change, and the rate of that change is increasing. We human beings are limited by our tendency to be linear thinkers, in a world that is experiencing exponential change. To succeed, marketing leaders need to think about going 10 times bigger while the world is thinking about going 10 percent bigger. Says Diamandis, “To stay ahead in any industry, companies and entrepreneurs must think in an exponential way, as it’s exponential technology that will transform every industry.” Mind boggling, isn’t it? Just think about what is already happening today. Google is reinventing cars as autonomous vehicles, causing some to declare that car ownership will be extinct in 15 years. Amazon continues to reinvent shopping and has introduced cashier-less storefronts; just walk out of the store with your goods and your invoice will show up on your mobile phone. The company also promises delivery of tens of thousands of products in less than an hour, perhaps by drones.

Disruption in agribusiness

Across all business sectors, technology is driving change. Companies that are thriving are the ones that are thinking like startups. This is particularly true in agriculture, where farmers, agribusiness and the retail channel are working with levels of precision and insight that were previously thought to be impossible. Robotics, drones, precision data, 3D printing, ultra sensors, augmented reality and other technologies are changing the way we produce and deliver food. Jack Bobo, senior vice president and chief communications officer at Intrexon, predicts the next 35 years will be the most important 35 years in the history of agriculture. That is a staggering declaration. We saw a glimpse of the future while watching presentations by leading food-tech startups as part of Alltech ONE’s Accelerator Program. These are the best and brightest minds that are already bringing new disruptions to agriculture. Just a few that are on the horizon:

• SkySquirrel helps producers cut input costs by applying pesticides only where they’re needed.
• Agrilyst has developed software for more efficient data-driven decisions for indoor farming, so crops can be grown anywhere.
• MagGrow cuts pesticide spray drift (and use) by 80 percent using magnetic technology.
• Hargol is pioneering intensive grasshopper farming as one way to help meet the growing global demand for protein.
• Greengage is bringing the science of light intelligence to applications in precision livestock farming.

Are you a disruptor?

Mainstream companies sell products. Great companies sell dreams.

—Dr. Pearse Lyons, founder and president, Alltech

Irish biochemist Dr. Pearse Lyons founded his company Alltech in 1980 with $10,000 and a dream. Today, that dream has manifested itself as not only a successful global business empire but also an incubator of leading innovative and, yes, disruptive ideas. Being disruptive means breaking free from the chains that limit innovation. It means dreaming and reaching for new possibilities. At Woodruff, that entrepreneurial spirit runs through our veins. Let’s chat about how we can make your brand a disruptor in the marketplace.]]> 2944 0 0 0 https://wearewoodruff.com/blog/pov/how-to-use-mobile-apps-empower-sales-teams/ Wed, 07 Jun 2017 12:55:00 +0000 https://wearewoodruff.com/?p=2929 “Where’s the latest PowerPoint presentation?” “Have you seen the newest product brochure?” “Can you send the current promotions info to Ag’s Best Dealer again?” “How do I make my presentations more customer focused and engaging?” If you just sighed or cringed (or both) because you’ve heard one or more of those questions from your company’s sales reps more times than you can count, you’re not alone. But what if your sales team had an app that’s both a product knowledge-building tool and a sales conversation guide? Your customers (and reps) could avoid death by PowerPoint or printed sales detailer. Salespeople would have up-to-date product information at their fingertips (literally and figuratively) and could learn at their own pace anytime, anywhere. Reps could close sales from a barn, parked tractor or pickup, meeting room or retail sales floor. Such an app is not a pipe dream. But creating one does take collaboration among the training, marketing and sales teams. It also takes gumption to try a novel approach to the age-old dilemma of field sales rep training — how do you train sales reps without taking them out of the field?

The product and sales training conundrum

“An investment in knowledge pays the best interest.” Benjamin Franklin, who is credited with making that statement circa 1758, understood the value of ongoing learning. His practical wisdom is as relevant today as it was more than 250 years ago. It’s also germane to the training needs of today’s agribusiness sales forces, who must be constantly learning and evolving to meet the increasingly complex needs of distributors, dealers and farmers in a competitive marketplace. As important as sales and product training is to sales reps’ success — and ultimately your company’s bottom line — a survey conducted by Corporate Visions, Sales & Marketing Management magazine and Training magazine found 4 out of 5 business-to-business (B2B) companies believe they’re not training the right number of salespeople on the skills and knowledge they need each year. And selling products through distributors, dealer networks and co-ops — like many agribusinesses do — adds a layer of complexity to sales and product training that B2B companies in other industries don’t necessarily contend with. Source: Corporate Visions State of the Conversation Report | Beyond the Classroom: Trends in B2B Sales Training For sales teams, it’s a catch-22. Reps need to stay abreast of your company’s new products and services as well as how those products and services solve customers’ needs. They also need to be aware of industry trends, current regulations and the competition. And they need to be in the field consulting with current and prospective customers and closing sales. So what are marketing, sales and training managers to do?

Go mobile to deliver up-to-date product training

One option for delivering product information and training to sales teams that are constantly on the move is mobile learning, also known as e-learning or virtual training. Corporate Visions’ survey on B2B sales training found 65 percent of companies plan to increase spending on modular, virtual training, even though they consider it less effective than classroom training and manager-led coaching. Interestingly, the same companies reported that their spending for instructor-led classroom training would be flat. The benefits of modular mobile training should be obvious. Whether employed by your company, distributors or dealers, reps have 24/7/365 access to content so they can learn at their convenience while at home or traveling in the field. Self-paced learning occurs piece by piece, enabling sales reps to focus on material that’s most important to them and their customers. When developed as a series of related, yet stand-alone, instructional segments, updates can be made to the training program cost effectively to extend the program’s useful life. Today’s technology allows sales and product training to be delivered through a variety of options beyond the desktop computer: Micro modules Online, bite-sized micro courses that are less than 10 minutes long (ideally, only 3 to 5 minutes) are particularly suited for mobile devices. These modules focus on easy-to-grasp material, help assimilate product knowledge and provide quick takeaway messages. Podcasts Podcasts, audio files that are accessible through the internet, can be very useful in training the traveling sales rep. Salespeople can conveniently listen to product content while on the move. Mobile apps Mobile apps are convenient ways to deliver product training to sales reps and provide just-in-time learning support. Infographics A combination of visuals and text, infographics are highly effective for providing the gist of a product sales training program and reinforcing learning. Infographics can be accessed hassle-free on smartphones and tablets.

How one Woodruff client “app’ed” up sales training and presentations

Now to go back to the app mentioned early in this post, the one that’s both a product knowledge-building tool and a sales conversation guide. A Woodruff client specializing in crop protection solutions needed product sales training and presentation materials for their salespeople to use to enhance their product knowledge and to train distributors’ and retailers’ sales reps. In turn, distributor and retailer reps would use the app to sell product to farmers. The solution? Woodruff created an app that combined product sales training with sales presentation materials. Its modular format allows reps to focus on the products and applications, such as specific crops, where they need the most education. Reps can use the app to tailor product information to a specific grower and where he or she is in the sales cycle, or they can use the app to present information during a producer meeting. Content ranges from product-specific information such as active ingredients, label indications and crops to mode-of-action animations and farmer testimonial videos. The app also links to product technical sheets and labels. Good product training is essential if you want your sales reps to be able to match the benefits of your company’s products with customers’ challenges and close more sales. Mobile-compatible, online training programs allow your salespeople to learn anytime, anywhere — even in “dead time.” To learn how Woodruff can help you with product sales and training initiatives, drop us a note.]]> 2929 0 0 0 https://wearewoodruff.com/blog/pov/how-brands-join-unboxing-trend/ Tue, 13 Jun 2017 13:22:42 +0000 https://wearewoodruff.com/?p=3009 no-frills video has been viewed nearly 40,000 times. That’s a lot of eyeballs on some (presumably) unpaid advertising for a couple of pet products, and 40,000 is just the foot of Unboxing Mountain. Some of the more popular product video reviews on YouTube have millions of hits. It sounds improbable, but millions of people have shown that they’re more than willing invest five minutes or more watching someone unpack a box. The vast majority of YouTube (and blog and social media) “unboxing” reviews are completed by non-experts in the respective fields. They’re written or filmed by consumers with an interest in the product and a thirst for sharing opinions, and those opinions can be gold-plated platinum for brands with products to sell. The online unboxing industry is bigger than most industries whose products get reviewed, and it isn’t going anywhere anytime soon. According to YouTube, in 2015 videos featuring amateur (and semi-pro) unboxings of anything from running shoes to, yes, dog toys were viewed more than 1.1 billion times. 60 million hours were spent watching other people open things. Additionally (and way more importantly), a recent Google Consumer Survey shows that 62 percent of people who view unboxing videos do so when researching a particular product. That’s a lot to…unpack. But why do random Internet people with Tumblr accounts and/or access to rudimentary video editing tools hold so much sway? Because people like hearing “honest” reviews from “normal” people. When so much of the world is automated, a real person’s opinion is like a gunshot at midnight: You’re going to hear it. And even though video seems to be an ever-present entity online, it’s still a rapidly growing medium in terms of content absorption. According to Inc.com, video will represent more than 80 percent of all internet traffic by 2019, and the same source says that mobile video consumption doubles every year. Video is popular. Unboxing is popular. For marketers, it’s well past time to put two and two together and stop bucking the unboxing phenomenon. Even if the trend seems silly to you (and believe us, you aren’t alone), as a marketer or someone in charge of product or packaging development, embracing unboxing may give you a huge advantage in an ever-more-competitive market. Now, it may seem extreme to consider designing a product or its packaging just to capitalize on some reviews, but if someone is willing to spend 10 or 20 minutes talking about your product and/or its package for free, and – more importantly – if millions are willing to watch it, how can you not embrace it? Fact: Unboxing reviews are now part of consumers’ online research prior to purchase. Fact: In the hands of the right influencer, these reviews can garner quite a bit of exposure for your product.  Fact: e-commerce and automation are driving the retail experience directly into people’s homes, meaning that there’s no brand representation or even a sales associate present at the time your customer is interacting with your product for the first time. Three facts in a row means our point is true, right? In this case, they sure do. Our point being that your packaging is an even bigger part of the customer experience than ever before, and you can use it to your advantage to satisfy the customers (the ultimate goal) and potential reviewers for maximum exposure.

Hook ’em with pretty boxes

If you want to attract a hummingbird, you plant some honeysuckle. The same theory applies to unboxers. Your packaging is the fragrant flower they need. Here are three ways to hear the buzz outside your window. Be unique This seems fairly obvious in any context. You want your product to stand out on a retailer’s shelf? Make it stand out on a retailer’s shelf. But to attract those hummingbirds in the unboxing world (and especially in pet care, where so many toys and treats barely have any packaging at all), you need to make your packaging an experience all by itself. Build the package to be different, but also to appeal directly to the person opening it. People love products that they feel are customized to meet their unique needs. According to Forbes, 61 percent of U.S. customers feel more positive about a brand when marketing messages are personalized. Hit them in their sweet spot. Consider using weird shapes, strange textures – anything that looks cool and can be examined on camera. The unboxer needs to create an experience for his or her viewers, so help them help you. Use these shapes, textures and personalizations as opportunities to show off your brand in unusual ways. If the box is going to be on camera, don’t miss a chance to flash your logo. Be sustainable Modern pet care audiences are very interested in sustainability. They want to take care of their pets, and they also, understandably, want to take care of the earth. If you can lean into this desire and be biodegradable, organic, green or use any other earth-friendly processes, do it. Also, consider waste. If your package has a lot of unnecessary material, you can turn off an audience and earn your package and product a bad review, even if the product itself isn’t part of the equation. Consider making your package reusable. Loot Crate, for instance, has instructions so that users can turn its delivery boxes into toys. The more mileage users can get out of the package, the better the review will be. Be an experience Your brand experience should be prominently on display through your packaging. Think about what makes your brand unique and strive to show that off in every aspect of your package. Viewers, reviewers and users should know exactly what brand they’re looking at on first sight. You know what they say about first impressions, after all.

Packing up

Unboxing is a relatively new phenomenon that looks to become more and more mainstream. The level of interaction inherent with these reviews brings a new level of customer engagement that brands haven’t seen before. It’s a golden opportunity, but you must never lose sight that your brand is your promise, and that promise should ring loud and clear on every marketing piece you produce. It just so happens that your packaging may suddenly be in the spotlight!]]> 3009 0 0 0 https://wearewoodruff.com/blog/pov/3-emerging-trends-content-marketers-must-know/ Wed, 14 Jun 2017 14:26:19 +0000 https://wearewoodruff.com/?p=3013 First, give us a quick definition of content marketing. Content marketing is the practice of creating and delivering valuable content that appeals to a specific audience, with a goal of eventually driving a customer action. Content marketing takes a lot of forms. It can include publishing a weekly blog with information your audience finds useful or informative, promoting those posts on social media platforms, linking back to your website. Producing videos that inform customers about trends in your industry, etc. It's providing help for your audience, not just hype about products.

Why is that important?

We know that customers are doing more research on brands than ever before  as they choose products or services. Content marketing enables you to showcase your expertise beyond just what products you sell and the ads you put out. Helpful, informative content helps build trust, trust builds relationships and relationships drive sales.

What are some of the key trends you’re seeing in content marketing?

Well, you can do an online search for trends and get a lot of great information, but from my perspective (and based on discussions with our clients), I see three key trends emerging.

1. The need for a more strategic approach to content marketing. Many companies are publishing content, but it's inconsistent. They are not sticking with set themes, or they haven't established themes or a tone of voice, or they are trying to talk to too broad of an audience. So, the first trend is definitely to develop a more thorough approach strategy.
2. The second trend is content promotion. Again, many companies are producing content but they aren't adequately promoting it. It's not enough to just publish and hope people find you. It's important to look at ways to promote your content via social channels as well as paid tactics of content promotion.
3. The third coming trend is content and sales alignment. “How is this going to help sales?” is a question that will be asked with more frequency. Content producers need to look to the sales staff to find out what customers are asking about, pain points in the sales process or other insights where content might be able to help. Wouldn't it be great for the sales staff to be able to point potential customers to content for information on why the company is a good fit for them? Moving forward, I see content and sales needing to be more and more in sync to be successful.

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ANDREW GRINCH Content Director  ]]> 3013 0 0 0 https://wearewoodruff.com/blog/news/woodruff-employees-find-inspiration-design-conference/ Tue, 13 Jun 2017 13:45:31 +0000 https://wearewoodruff.com/?p=3040

Informational, Inspirational

The conference was jam-packed with speakers and classes. Topics ranged from the importance of having a human-centered culture to writing content, and from structural packaging to the latest software innovations as organizers aimed to “stimulate your thinking, inspire you to do great work and, perhaps, change your perspective on how you see the world.” Jori noted that the conference, and keynote speaker and COLLINS CCO Brian Collins in particular, engendered a renewed drive to think outside of the box throughout the entire life of a project. She returned reinvigorated and eager to share what she learned with others in the agency. Scott felt similarly, saying he found inspiration in ways he didn’t expect. Random side notes he took throughout the conference turned into talking points with his kids, a keynote from renowned TED speaker Amy Cuddy about body language and confidently presenting oneself drove introspection, a seemingly routine breakout on creative briefs sparked a new perspective, and the over-the-top showing by interaction designer Kelli Anderson has already influenced subsequent agency projects.

Beyond the Expected

The event wasn’t all about admiring and learning from what others have accomplished. For Jori and Scott, it was validating. “We, as an agency, do things right, we do things well,” Scott noted. But there’s always more we can be doing to push the envelope for our clients to deliver the unexpected. As Jori pointed out, “ideas don’t always have to be new to be impactful; a huge part of our job is simply knowing what’s possible.”]]> 3040 0 0 0 https://wearewoodruff.com/blog/pov/successful-trade-show-strategies-for-brands/ Wed, 21 Jun 2017 13:05:14 +0000 https://wearewoodruff.com/?p=3059 Three out of four people have a better opinion about a brand after an in-person event such as a trade show. Treating these opportunities as an integral part of an overall marketing plan will help ensure success. Careful planning, creative execution and dutiful follow-up will help you get the most ROO from your trade show presence.

Set yourself up for success

Success starts well before you set foot in the exhibition hall. Begin with selecting the right events and set measurable objectives for each. Is it lead generation? Industry visibility? Brand awareness? Are you launching a new product? Or maybe it’s a combination of two or three objectives. All have measurable metrics that will provide a clear picture of whether your trade show investment is paying off. Next, think about the messages you want to convey. Design your booth graphics and pre-show promotion around these key messages. Look beyond the exhibit to extend your reach. Get a company expert on the program, consider a sponsorship that boosts brand awareness or conduct a special media event for your product launch. Your marketing agency can help with these. Then get the word out! Contact your customers, prospects and industry influencers such as media to set up appointments. Teaser campaigns directed to your top prospects can spark interest in your exhibit. You can also blog and post on social media before the event to offer a sneak peek of what you will be offering at the show. And don’t overlook opportunities for sharing via social media during and after the event.

Staff for success

How many times have you walked a trade show floor to see company people passively on their phones in the back of the booth? Companies can spend thousands of dollars prettying up the exhibit, but it’s not the booth that drives sales opportunities at shows, it’s the people. Your attending staffers may know your business well, but are they the right people? Have they worked a trade show before and do they know how to engage prospects and booth visitors? Inviting prospects into the booth will take skilled staffers who can do this consistently throughout the show. Make sure your booth workers know their roles, expectations and booth rules. Train them how to ask questions, qualify (or disqualify) leads and inform. Get the team together before everyone leaves for the show – even if it’s a conference call – to set clear objectives and expectations, and review key messages.

KISS and be memorable

Trade shows should be an extension of your overall marketing efforts. Exhibiting at trade shows is one of many touchpoints your company experiences with customers, and you do want to communicate consistently. Is your booth projecting the right image and tone? Keeping booth graphics simple and focused (KISS) will help you zero in on those key messages and leave prospects with a clear understanding of what you’re all about. Fewer words and visuals can go a long way in attracting inquiries and removing visual clutter from your displays. Whether your display is simple or elaborate, this is the time to bring in the experts. Engage your agency creative team to design a booth display that works for the marketing theme, is both inviting and informative, and has the right traffic flow. The special features you deploy at your exhibit will depend on your show budget and the image you want to convey. At Woodruff, we’ve worked with a variety of clients to deliver memorable exhibit experiences. A Twitter hashtag campaign or a scheduled event in your booth are two solid ways to create traffic. You may also opt to add an interactive media component, such as virtual reality or a digital game. We like this creative way Lufthansa used mixed reality to fit a jet airplane into a trade show area. And don’t forget social media. According to experiential marketing statistics, between 24 and 29 percent of trade show attendees use mobile devices to send a message or picture to their family or friends during an event. Also, about 60 percent of consumers use Facebook to share event-related content, closely followed by Twitter. Just remember to follow the rules of engagement. Booth giveaways should be tailored to your objectives and your brand persona. Mobile device chargers, hats and water bottles are always a crowd pleaser. Giveaways such as pens and other tchotchkes can be a double-edged sword; they may attract a lot of visitors, but perhaps the wrong kind of traffic. You may also want to consider something more high-end to target those prospects with whom you really want to have a conversation. 

Closing the loop

Whew, you made it through the show and now you can sit back and enjoy your success, right? Well, not exactly. Now that you’ve completed all the hard work and made those valuable connections at the trade show, it’s time to follow up. According to the Center for Exhibition Industry Research, 80 percent of industry show leads are not followed up – a real shame. Whether it’s an email follow-up to prospects, phone calls to media who did on-site interviews or general post-show mailers, make sure you have that plan in place before the show so you’re ready to go. Send a message to those new email sign-ups thanking them for visiting the booth. It’s also an ideal time to convene the team members who were involved in the show. What went really well? What would you like to change? And what about those metrics – how do they stack up against your objectives? Trade shows are a powerful way to reach markets that you otherwise would not be able to access so easily and economically. When it’s a purposeful ingredient in the overall marketing strategy, you can achieve positive ROO results.]]> 3059 0 0 0 https://wearewoodruff.com/blog/pov/targeting-pet-owner-audience-psychographic-segmentation/ Tue, 20 Jun 2017 13:26:47 +0000 https://wearewoodruff.com/?p=3063 nearly $67 billion on their pets in 2016. Americans’ deepening identification with their pets — particularly their dogs — offers substantial opportunities for marketers across a wide range of industries. According to the American Pet Products Association (APPA), 68 percent of U.S. households own a pet of some type, so it’s more than likely that you’ll reach a pet owner no matter who you’re targeting with your marketing. But while more than two-thirds of the country’s consumers are also pet owners, they aren’t all alike — not even in their attachment to their pets. How you segment the pet owner market — the demographic, geographic and psychographic variables you use — can help your marketing team better understand exactly who your audience is in order to create products, services and communications that resonate with them. Taking a closer look at your segmentation strategy and adding in pet lifestyle variables will help you get there.

Humanization trend encourages use of psychographic segmentation

The humanization (or anthropomorphism) of pets in recent decades has done more than shape consumer behavior; it has resulted in a lifestyle — often called a “pet lifestyle” — that marketers can use to better engage their pet-owning customers. Pet lifestyle, or psychographic, segmentation is a powerful strategy that moves beyond differences between pet owners and non-pet owners and between dog versus cat owners to segmenting U.S. pet owners into meaningful groups based on their attachment to, attitudes toward and relationship with their pets. Business and consumer research supports the use of psychographics for segmenting pet owners. For example, Boya et al¹ found three clear-cut segments of dog owners during an exploratory study in which more than 500 dog owners rated key dimensions of their dog-human relationship — dog-oriented self-concept and anthropomorphism. Dog people strongly identify with their dogs, define themselves in terms of their relationship with their dogs and treat their dogs like people. Dog parents see their dogs as an integral part of the family, but are less likely to define their personal and social identities in terms of their dogs. Pet owners in the Boya et al study see their dogs primarily as pets who are part of the family but are treated distinctly differently than are children. Segmenting the universe of pet owners according to the strength of their attachment to their pet, as in the referenced study, enables marketers to create emotional connections with pet owners by talking with them in terms of how they think about themselves and their pets. Other research has also demonstrated that consumers bond with their companion animals in ways that resemble relationships with other people — although their relationships with their pets may be more consistent and reliable than their human relationships! Considering dog owners specifically — because research shows dog owners are more likely to anthropomorphize their pets than cat owners — many of them report attachments to their dogs that are as strong as their relationships with their best friends, children and spouses. And new market research shows that, in some families, dogs are more than family members — they’re actually “kings (or queens) of the family.” These dogs are the first in the household to be pampered, and their owners report that these dogs’ diets are healthier and higher in quality than the diets of human family members.

Segmenting a consumer group as diverse as pet owners

With an audience as large as “U.S. pet owners,” it’s nearly impossible to make blanket assumptions or statements about them if you want useful, targeted messaging to individual segments. Almost anyone of any age can have a dog, cat or other pet: unmarried millennials, families with kids, dual-income couples and aging baby boomers. Socioeconomic class also has little to do with people’s connections to pets. Segmenting the U.S. pet-owning population using demographic and geographic variables is appropriate, but has its limits. When marketing to pet owners, a substantial amount of emphasis has been placed on segmentation by the demographics of generation (age), gender and income, as well as the geographic variables of rural, suburban and urban localities. For good reason. Millennials are now the largest group of pet owners, with baby boomers a close second. Clear generational differences in the way pet owners spend money have emerged in recent years. Surveys show baby boomers spend time and money on premium pet products purchased at pet specialty stores, while millennial pet owners look for bargains online, although they have the same discriminating attitude about what’s best for their animal companions. Psychographic (attitudinal) variables help you recognize differences in how pet owners think, what they value and how they behave. Using psychographic factors in conjunction with demographic and geographic variables is even better because it can provide the most detailed characterization of your target market, as a recently released report from Packaged Facts hints. Their new analysis of the U.S. pet population and ownership trends highlights not only the traits that pet owners have in common, but identifies differences among pet owners that create both challenges and opportunities for marketers and retailers. These differences can be used by savvy marketers to create better personas and, subsequently, greater emotional connections with their target audiences. That’s the value of detailed pet owner market segments. Segmentation and the personas derived from them can suggest different strategies, tactics and messages to engage pet owners. RELATED: Getting to Know Your Customers: Audience Personas If you want to use pet lifestyle segmentation in conjunction with demographic and geographic variables, your company will likely need to invest either time or dollars in research:

1. Analyzing data you have already about your existing customers
2. Conducting market research specific to your products and brands
3. Purchasing data from one of the market research firms that specializes in the pet industry

An agency partner with market research capabilities and expertise can help you analyze customer data, recommend and execute a wide range of target market studies, and apply learnings from secondary research to your specific brands and products. Data mining for key strategic insights is something Woodruff can do to help you better understand your customers and prospects and create relevant solutions that both strengthen your brand and provide a competitive edge in the marketplace.

What’s the state of your market segmentation?

You know market segmentation is essential for reaching customers where they are and making the most of your marketing budget. And most likely you’ve already identified your ideal customer and defined buckets for segmenting U.S. pet owners for your marketing and communications efforts. Are you satisfied with your current market segmentations? Or do you feel that something’s missing? Should you add new market segmentation variables — specifically pet lifestyle ones — to better focus your brands’ target market segments? When was the last time your market segments were reviewed and/or revised? If it’s been awhile since your target market audiences were evaluated or you feel that communications aren’t getting the response you believe they should have generated, now may be the time to revisit and reframe your market segmentation strategy. Your customers and prospects are constantly evolving and your target market segments should be too. Pet owners have become more savvy, more (or less) price sensitive and fickler with their loyalty so understanding how they think and feel about their pets has never been more important. Here are some questions to consider as you assess your current target market groups:

• Are demographic variables driving the current segmentation strategy?
• What company-owned information on current customers’ attitudes toward their pets (psychographic variables) can be strategically incorporated to create more focused target audience segments?
• Are there geographic variables that could or should be factored into the market segmentation strategy?
• Is an investment in market research needed? If so, what information is essential for better understanding customers and prospects?
• Is a shift from one targeted market segment to another needed for a particular product or brand?

The more you understand pet owners’ attitudes and emotions, the better your opportunities to discover new insights that enable you to connect with them in unique ways. If you’d like to know more about how we can help segment pet owners for your brands, drop us a note or give us a call.  

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Reference/Sources:

1. Boya UO, Dotson MJ, Hyatt EM. A comparison of dog food choice criteria across dog owner segments: an exploratory study. Int J Consum Stud. 2015;39:74-82.

]]> 3063 0 0 0 https://wearewoodruff.com/blog/news/bringing-home-nama-hardware/ Thu, 22 Jun 2017 13:25:07 +0000 https://wearewoodruff.com/?p=3074 The Awards First Place:

• Corporate Identity, Soil Health Institute

Merit Awards:

• Public Relations Campaign, Soil Health Institute
• Direct Mail – Dealers, Distributors, Sales Reps (Flat), Arysta LifeScience
• Direct Mail – Dealers, Distributors, Sales Reps (Three Dimensional), Arysta LifeScience

NAMA is the largest association for professionals in marketing and agribusiness. The national Best of NAMA program recognizes the best work in agricultural communications.]]> 3074 0 0 0 https://wearewoodruff.com/blog/news/woodruff-grows-content-digital-teams/ Fri, 23 Jun 2017 19:05:29 +0000 https://wearewoodruff.com/?p=3077 KANSAS CITY, Mo. (June 13, 2017) – With its continued focus to bring clients unexpected ideas and transformational thinking, Woodruff has added two key team members to its content and digital teams. Brittany VanMaele (community manager) and Jeff Batte (digital strategist) will bring fresh perspectives and insights to their growing discipline teams, complementing their talented team members and helping deliver extraordinary results for the clients Woodruff serves.

“Woodruff is passionate about our deep industry knowledge, so anyone we add to our team must have at least that same level of knowledge and expertise,” said Tim McKim, executive vice president, Woodruff. “Brittany and Jeff are great additions to the Woodruff team. Their understanding of what works and what doesn’t when it comes to content and digital efforts adds depth to our team, and our clients will see immediate benefits from their expertise and unique perspectives.”

Batte to Lead Agency’s Digital Roster

Batte will work in a strategy-oriented role, where he will be responsible for incorporating digital thinking throughout all agency disciplines.

His 17+ years of industry experience in integrating intelligence, technology and engagement will help as he leads various aspects of digital business management for Woodruff clients. His past digital campaigns featured strategic planning of email, social and mobile campaigns up through enterprise-level Marketing Cloud integrations. Batte graduated from the Duke University Advanced Management Program and holds a Bachelor of Arts in English from the University of Missouri.

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VanMaele Hired as Content Community Manager

VanMaele joins the agency’s growing content team that provides strategic counsel and execution while working closely with the Woodruff public relations team. The role will tap her expertise in cross-channel social media tactics, both paid and organic.

Previously, VanMaele’s experience includes working in developing user-centric social and Search Engine Optimization (SEO) strategies as well as monitoring and review of key client analytics. Additionally, she spearheaded editorial calendars and wrote social media campaigns on behalf of her clients. VanMaele holds a Master of Fine Arts in creative writing and fiction from the University of Montana-Missoula and a Bachelor of Arts in English from the University of Missouri. She also earned the Google Analytics Individual Qualification (IQ) and is certified in Hubspot Inbound Marketing and Content Marketing. ]]> 3077 0 0 0 https://wearewoodruff.com/blog/pov/3-benefits-of-integrated-marketing-strategy/ Wed, 28 Jun 2017 13:34:09 +0000 https://wearewoodruff.com/?p=3082 What Is Integrated Marketing? According to Dictionary.com, the definition of “integrated” is “combining or coordinating separate elements so as to provide a harmonious, interrelated whole.” It makes sense then that integrated marketing is about ensuring all your marketing components (traditional advertising, digital elements, social, content and public relations) work together to deliver a consistent experience or message for your target audience. To be most effective, every element should be considered from your audience or customer’s perspective so it delivers on their expectation.

Why Do I Need to Do It?

The quick answer to this question is that you can’t afford not to embrace integrated marketing. But since we’re marketing peeps, we’ll give you our top four reasons:

1. Brand Consistency – Consumers (farmers included) expect a brand to be consistent no matter how they experience it. Whether it’s a website visit, email newsletter, field day or ad in their favorite print publication, they expect their experiences to be consistent with what your brand has established. Without consistency, you’re confusing them and minimizing the effectiveness of all your efforts.
2. You’re Building Trust – From brand consistency comes trust. Every touch point with your target audience helps establish and grow your brand’s relationship with them. You need trust to get the opportunity to tell them about your product and trust for them to become customers by buying your product. And ultimately, you’ll need trust when issues arise so you have the potential to get the benefit of the doubt.
3. It’s Efficient – We know everyone talks about efficiency, but by having all marketing elements under one approach, concept or message, costs can be shared across elements. There are no one-off projects that are budget-eaters. And, most importantly, you can optimize the strengths of each element, medium or format you use so you’re not relying on one to carry all the weight.
4. The Sum Is Greater Than Its Parts – In the case of integrated marketing, one plus one can equal five. When everything works together, the results are exponential.

Integrated Marketing Begins with Planning

In looking at an integrated marketing approach, marketers often find themselves checking the box to ensure they are “present” in all the appropriate channels. We think it can be a visual campaign resized for placement in print and digital, which becomes the cover of our new product brochure. Slap a bow on it, and you’ve just developed an integrated marketing plan. But is that the best way to integrate your campaign? To do it right, you can’t check the boxes. So how should you go about it? Here a few key steps to take to make sure your approach is rock solid.

1. Understand Your Audience – What do they want? What are their habits? What media do they consume, and how do they consume it? You should also understand what they experience every year (how often are they in the tractor?) and what seasonal trends may be influencing them (wet spring, low prices, infestation). You can do this by combining primary research with market trends, seasonal needs and historical patterns.
2. Understand Your Brand – Duh, right?! It sounds like a no-brainer, but you need to understand how your product/brand fits in relation to your target audience’s needs to determine the right marketing mix. Is your product only used two months of the year? What happens during the other 10 months? What’s the timing for decision-making vs. actual purchase vs. using the product? And can you change your message to meet those needs?
3. Bring ALL the Right Players into Planning – For brand managers, that means bringing in your internal team as well as any outside marketing partners. At Woodruff, we bring in representatives from all disciplines – account service, media planning, public relations, creative, content, digital and analytics to provide their unique perspective and recommendations for strategies and tactics. While this may seem like a lot of people to involve, the time and resources spent in planning on the front end will streamline the process, saving costs throughout the implementation of the plan while delivering the best results.

At Woodruff, we love looking at challenges for our clients from an integrated marketing perspective. That means diving in to know your target audiences, understanding your brand and products, and providing recommendations on the right messages, mediums and mix that will make the biggest impact. If you have questions about our process or just want to chat more about our favorite buzzwords, give us a call.]]> 3082 0 0 0 https://wearewoodruff.com/blog/pov/pet-food-industry-expert-sees-surge-safe-source-ingredients/ Tue, 11 Jul 2017 13:12:15 +0000 https://wearewoodruff.com/?p=3087 Tell us about your role as chair of the Pet Food Institute’s Microbiological Technical Advisory Group (MTAG). This advisory group was put together about three years ago when the then FDA director, Michael Taylor, asked Pet Food Institute (PFI) to put together a group of industry scientists to help provide information for the industry as well as FDA on technical microbiological issues surrounding pet food. The MTAG worked on conducting scientifically based pathogen risk analysis for the industry. Along the way, the MTAG advised PFI’s Product Safety Committees on technical microbiological issues and initiated focus around conducting scientific research projects that the industry could use as support documentation in conducting risk assessments. The MTAG has also been instrumental in driving collaboration between ingredient suppliers (such as the animal protein industry) and the pet food industry. The pet food industry relies on the animal protein industry for ingredients for our products, and we work closely with the animal protein industry to ensure we are able to manufacture and utilize the highest quality, safest ingredients possible. There have been numerous scientific research projects involving both the animal protein industry and the pet food industry where collaboration has resulted in publication of scientific research. As part of my role as the chair of the MTAG, I am very involved in working with other trade organizations and alliances. The National Renderers Association, for instance, recently established Pet Food Research Alliance with the Fats and Proteins Research Foundation and Colorado State University. This alliance brings together members from the pet food, meat, and rendering industries, as well as existing research programs from universities and professors around the country. The intention of the alliance is not only to build collaborative relationships but also to define targeted research priorities to address current industry challenges. This alliance will provide a new opportunity and approach to addressing industry challenges and building key relationships across the entire industry.

Can you describe your collaboration with the FDA?

In June 2016, the FDA asked representatives from the pet food industry to help present at the FDA Food Safety Modernization Act (FSMA) training program. That took the form of a lecture to the FDA staff about the animal food and pet food industry’s perspective on the FDA FSMA readiness training. The presentation was called Food Safety Culture 301: Animal Food Sector Perspective FDA FSMA Readiness Training. This lecture/training session was part of a series of training sessions the FDA conducted to help prepare its workforce on the new FSMA regulations. It was a wonderful opportunity for the pet food industry to engage with the FDA on collaborative training and an opportunity for us to explain the complexity of our industry as well as the animal feed industry. It was also a chance to highlight the tremendous efforts the pet food and animal feed industries have had to overcome with the implementation of the FSMA Animal Food and Feed regulation.

What are the most common safety issues the FDA sees in pet food today? What is the most challenging?

The most common issue today is not necessarily a safety violation but rather the tremendous efforts being placed around documentation. Most companies in the pet food industry have been compliant with the food safety expectations and Current Good Manufacturing Practices (CGMPs) outlined in the new regulation. However, a stronger focus on documentation is still an opportunity for improvement as we are now required to have supporting documentation in more detail than before for everything we have been doing. Documentation and recordkeeping are always a challenge, as they require more manpower and more sophisticated systems to maintain, store and manage all the documentation.

In your opinion, what is the one thing that those selling or marketing pet food have to consider when creating products for today’s consumer?

That the food we feed our pets, who are not just pets but part of our families, is a safe source of nutrition because the pet is dependent on the owner — and, in turn, the pet food company — to provide everything they need to be healthy. The diets we feed our extended family members have to be not only nutritionally sound but also safe, not just from pathogens but from chemicals, toxins and foreign materials. The most important thing is always to focus on the safety of the pet.

What is the primary issue on consumers’ minds today when considering sustainability, supply chain safety, traceability and the like?

More than anything, consumers are focused on the safety of products they purchase. Today in the U.S. there are more households that have pets than have children. We are no longer pet owners; we are pet parents, and as such, the safety and wholesomeness of the products we feed our pets is imperative. We see a lot of trends in natural, organic, grain-free, limited-ingredient products emerging, and while I do think some consumers are cognizant about global sustainability, traceability, etc., I think the most important concern is “safety first.” The health and well-being of the pet is always the primary issue on the consumers’ minds.

As someone who works in quality control, what are your main areas of focus when developing a new product or improving an existing one?

The pet food industry has had to put food safety first when developing new products. Quality assurance has a large scope now. It isn’t just producing quality products; we must first consider safety and how to produce the safest, highest quality products. Check out more of Woodruff’s expert conversations including What does a pet care blogger look for in a marketing partner?

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  DR. MICHELE SAYLES Chair of the Pet Food Institute’s Microbiological Technical Advisory Group Executive Director of Food Safety and Quality at Diamond Pet Foods    ]]> 3087 0 0 0 https://wearewoodruff.com/blog/pov/keys-to-ideal-client-marketing-agency-relationship/ Wed, 12 Jul 2017 13:18:31 +0000 https://wearewoodruff.com/?p=3115 Especially in the world of marketing. Nearly all advertising and marketing executives (98 percent, according to MediaPost.com) say that the best work happens when clients trust their agencies. Collaboration is key as well, according to 94 percent of agency folk and 100 percent of those on the client side, also according to MediaPost.com. If you can turn that trust and collaboration into long-term relationships, 84 percent of agencies and 81 percent of clients will be satisfied.

Let them in, and they will come (with good work)

Stop treating your agency partners like vendors and give them a real chance to be a partner. You’re hiring them to do good work; this means that they need to know intimate details. They need to have license to tell you your ideas aren’t, well, ideal. And to work with you to create better solutions. They need input that they can’t get as outsiders, and they need the position that allows them to challenge you. Once you wipe egos aside and allow an agency to dissect your processes and hold people accountable (not take every criticism as a personal critique), your mission will quickly materialize as a shared mission for all. And a shared mission leads to better, more efficient work, smoother relationships and communications. If you find yourselves unable to allow that kind of “access” to an outside agency (and believe us, we know it ain’t easy!), hire a coach. It can help, especially if you meet with this coach regularly. A truly open and transparent relationship with your agency injects positive tension into the system. We don’t always agree with each other, but dissonance with mutual respect is a powerful tool. And it gets better with age.

Long-term relationships

As with any relationship, a client/agency union should get better with time. The longer you’re together, the better you’ll understand one another and the more unified the mission will become. There are three things that emerge from a long-term partnership that often don’t in the work-for-hire game.

1. You hire an agency to bring an alternative perspective, to have a Mariana Trench-deep understanding of your business, your brand and your consumers. You want us to challenge you, but we only feel truly comfortable doing that if the partnership is ironclad.
2. This, in many ways, is the most important aspect of a long-term gig. At an agency, the best talent wants to work on the best accounts. The best accounts are those that let us do the best work. The creative minds want to work on work they truly care about, and that happens naturally when there’s a level of intimacy with the client. In short, the longer we stay together, the more the “big guns” will take personal ownership of your vision.
3. You collaborate with your agency, but your agency collaborates with the best sources and services to create the best work, and those collaborations bleed into your account like a beating heart. At Woodruff, we’re increasingly looking to partner with the likes of channel partners, platforms (Google, Facebook, etc.,) key influencers, opinion leaders, customers, consumers, sitting around a table working on either creative problems or growth-driving initiatives. When our collaborations all work in the service of being the best we possibly can be for you, that’s when the magic happens.

Play nice in the sandbox

Speaking of collaboration. We’re no dummies. We understand that we’re often not the only agency you’re cozying up to. And while we’d love to be jealous, instead we prefer openness and transparency from all parties. Collaboration across agency partners is not only preferred, it’s essential. Just like we need you to let us challenge you, we need to let your other partners challenge us. Make us jealous, and we’ll raise our game. We expect you, the client, to experiment with how we all might push each other with innovative ideas, but you also need to have tight control over budgets, relationships, etc. Your agency partners must be able to collaborate, work with you, or integrate with other agency partners. The goal is to foster effective internal and external teams across all your projects.

The new era

The universe of marketing changes quickly and constantly. And with so many new technologies and methods for your audience to consume information, it’s more complicated than ever. The customer journey is the most important thing to consider, and in this brave new world, you need co-pilots and joint responsibility to ensure that your message gets not only heard but heard the right way by the right people. Let’s do it together.]]> 3115 0 0 0 https://wearewoodruff.com/blog/pov/product-marketers-focus-ecommerce-packaging/ Tue, 18 Jul 2017 13:43:23 +0000 https://wearewoodruff.com/?p=3122 retail e-commerce sales totaled nearly $391 billion in 2016, accounting for 8 percent of total retail sales. As retail e-commerce has grown, so has the influence of online research on in-store sales. Mobile devices in particular have been credited with driving more than $1 trillion in purchases at brick-and-mortar stores during 2016. In the U.S. pet products industry, e-commerce is also growing rapidly and is being driven predominantly by millennial pet owners. While internet retail sales of pet products pale in comparison to transactions occurring at physical stores, online sales jumped from about 4 percent of retail sales in 2015 to 9 percent in 2016, according to Packaged Facts’ data. Furthermore, internet sales of pet products are forecasted to grow 10 percent to 15 percent annually over the next two years, outpacing overall pet product retail sales growth. As e-commerce continues to shape the retail landscape, more pet product manufacturers are exploring strategies that include e-commerce. This movement toward embracing e-commerce has companies examining how they present their brands on both physical and digital shelves in order to deliver a multichannel retail experience that delights their customers. Product packaging is one marketing constant for in-store and online channels, and this facet can be leveraged to deliver consistent messaging for brands. Does your product packaging need to change to succeed in today’s multichannel retail world? As you ponder the answer to that question, here are some things to consider based on what we at Woodruff have learned about designing packaging for multichannel retailing.

Crossing the digital divide

There’s no doubt that digital channels have reshaped customer shopping and behavior forever. However, their influence varies by merchandise category, according to Deloitte’s 2016 New Digital Divide report. With multichannel marketing and retailing, you’re meeting consumers where they are — on a variety of devices, from desktop and laptop computers to tablets and smartphones, all with varying capabilities. And it’s creating new, higher expectations for how retailers use digital technology. Smartphones and tablets have become increasingly important to e-commerce. Overall, mobile devices accounted for 22 percent of total online sales in the first quarter of 2017. According to comScore, visitors accessing e-commerce sites from mobile devices outnumber those of desktop computers. Their most recent data shows 64 percent of the total digital time spent on retail sites was done from mobile devices. This growth explains why it’s important to optimize the user experience for smartphones and tablets — not just smaller screens, but multiple devices with different screens. Mobile screens aren’t just smaller; sessions spent on mobile devices are shorter and more likely to be interrupted, according to Nielsen Norman Group. Consequently, it’s important to condense content intended for consumption on mobile devices, emphasizing the most important information first, then assigning secondary details to secondary views. A brand can and should look as flawless on the digital shelf as it does on the physical shelf, especially with a growing number of consumers using their mobile devices while shopping in-store. Zoom features and 3D photography can enhance a consumer’s online experience. Is your product packaging friendly to this type of online showcasing?

Form and function are important

Products sold through e-commerce travel a significantly different route to reach consumers than those sold through brick-and-mortar stores, and this new route creates new challenges and opportunities for product packaging. In a traditional retail setting, products are handled an average of five times. But when moving through e-commerce, products are potentially handled 20 times or more, which leads to a greater risk for damage. Preventing damage is one of the primary functions of packaging, a role that becomes even more important when products move through e-commerce. In the United States alone, damage associated with e-commerce is estimated to be $6 billion annually. According to the association for packaging and processing technologies, PMMI, replacing a damaged product can cost an e-commerce retailer up to 17 times more than the original cost to ship. In addition to protecting the product, decisions around packaging need to consider what else the package will do as well as how it looks. Multifunction packages and reusable containers are finding their way to online channels because usability is important to consumers. Some key considerations include:

• Ease of opening
• Type of closure and resealability
• Appropriate size and space requirements
• Weight
• Surface area for communicating important information

The bottom line is that even after a consumer purchases your company’s product, the product packaging still has a job to do: reinforcing your brand’s reputation and the consumer’s loyalty.

The same or different designs?

Whether primary packaging design should be different for products sold online versus those sold at brick-and-mortar stores is a topic of discussion in the pet products industry. A 2015 study by PMMI asked key decision makers from manufacturing, retailing and logistics, and packaging subject matter experts how the design of primary packaging should change to capture the attention of consumers shopping at retail stores versus online. Currently, the industry tends to use identical primary packaging for both retail and e-commerce. However, the secondary packaging for e-commerce remains generally plain for reasons that include practicality and package safety and security. Regardless of which shelf — in-store or online — a product package sits on, its job is to grab consumers’ attention and help close the sale. It’s in the three to seven seconds when a consumer first encounters your product that the package needs to wow them by appealing to their senses, values and emotions. At brick-and-mortar stores, shoppers have the advantage of physically interacting with the product or its packaging. But online, that initial moment must occur more quickly to keep prospective customers from clicking away. While it’s imperative that shoppers immediately understand a product’s benefits, the digital shelf has a key advantage over in-store shelves: customer reviews, question-and-answer sections and extensive product information are all available with a click, tap or swipe. Survey participants in PMMI’s 2015 study cited minimizing SKUs and increased operational efficiency as reasons for using identical primary product packaging in-store and online. What cannot and should not be underestimated is the value of packaging’s ability to tell stories through instructional information, artwork, images and logos. Packaging used in e-commerce must still help build brand loyalty by reinforcing the brand’s image and identity and supporting a comprehensive marketing effort. If you want to create a singular brand experience, then a consumer’s online experience must be as true as possible to the in-store experience.

Still a brand vehicle

Image, branding and other impressions are made in seconds and are reinforced by every aspect of a company’s marketing efforts, including packaging. Online or in-store, your product packaging has to be consistent with your brand image — whether that’s rugged, simple, elegant or whimsical. And it needs to deliver that brand message in about five seconds. In the pet products industry, it’s imperative to make information clear, transparent and, wherever possible, reflective of things that pet parents have said they want. In the specific case of pet foods, those attributes include:

• Sustainable or “green” packaging
• Clean, simple and easy-to-understand labels
• Made in the USA
• Personalization

Packing, wrapping and boxing it up

The primary product package has a high reach no matter where it’s placed — on a physical shelf in a brick-and-mortar store or on a digital shelf in an online marketplace. The challenge for marketers will be to provide a consistent brand story across all touch points while using the unique advantages of each channel to engage consumers. Product packaging is often the last touch point between your brand and your customer, which needs to be kept in mind during the design process. At Woodruff, we know the unique advantages of each channel and can help you find ways to leverage these with your product packaging. Even within the boundaries of artwork, copy, product claims and benefits, and legal and regulatory requirements, we keep sight of the need for customer engagement throughout the buying journey and the important role that packaging plays in the brand experience.]]> 3122 0 0 0 https://wearewoodruff.com/blog/pov/expert-sees-us-pet-industry-growth-millennials-and-care/ Tue, 25 Jul 2017 13:48:44 +0000 https://wearewoodruff.com/?p=3125 Over the last several years, the pet craze in the U.S. has resulted in booming sales of health care products for companion animals. Do you see this trend continuing? Is there room for even more growth? Absolutely. Companion animals have been driving industry sales, and that’s a trend that will continue for the foreseeable future. According to Sundale Research, companion animals’ share of total industry sales rose to 57.5 percent in 2016, up from 56.0 percent in 2011 and 48.0 percent in 2000. Through 2021, companion animals will account for an increasing share of pet and animal health care product sales in the U.S. Sundale also states that the cat population in the U.S. increased by 1.7 percent to 97.7 million in 2016. 43.9 million households owned a cat in 2016. Meanwhile, the dog population is also increasing. Going back to Sundale’s research, the dog population in the U.S. increased by 1.7 percent to 83.5 million in 2016, with 48.4 million households owning at least one dog. Long answer short: More cats and dogs equals more cat and dog owners equals continued growth in our industry.

What are some of the key drivers of industry growth?

There are a number of factors, but a few rise to the top:

• The humanization of pets
• Obesity and aging pets
• Baby boomers and millennials are caring more
• Economy

Are “pet parents” really that important?

Definitely. Pet owners humanize their pets more and more every year, and that trend has a direct impact on industry sales. Since we treat our pets like they are our children, we want the best products for them. That includes food, supplies, medicine...even toys. The highest-quality nutrition, healthcare, and preventative maintenance for pets generally lead to longer and healthier lives.

Obese pets and longer life expectancy seem to be at odds with one another. Can you elaborate?

They’re separate issues, but in the same dog park. Though there are more obese pets out there, the desire to slim them down helps raise sales of healthier products, and that goes hand-in-hand with those pet parents who are already health-conscious. According to the Association for Pet Obesity Prevention, 54 percent of dogs and 59 percent of cats were either obese or overweight in 2016. Obese pets have serious health issues and shortened life spans. But pet owners care more than ever, so sales of pet food, products, and services that promote healthy living should outpace overall industry sales over the next several years. On the flip side, pets are living longer because they quite simply get better care and attention from their owners. Longer life spans are also strengthening emotional bonds between humans and pets, increasing the willingness of pet owners to ensure a long and healthy life.

Is “health food” for pets really a thing?

Yep! Just like with human food, the pet food industry continues to be fueled by the trend toward healthy and premium foods and treats. Pet owners are concerned about transparency, traceability and sustainability. Non-GMO, grain-free, organic and natural are things that they want.

Does the fluctuating economy affect this industry as much as others?

Cost savings are always important for pet products. According to Packaged Facts, roughly half of pet owners feel that they are spending more than they used to on pet products. However, between 2011 and 2015, the percentage of pet owners who feel that pet products are becoming too expensive dropped from 74 to 64 percent. This tells us that they’re not shy about products with a higher price-tag. But as we all know, cost is a consideration and always will be, which is why the vast majority (71 percent) still seek out lower prices.

How do different generations of consumers impact sales?

Baby boomers are always important to the pet industry, and they’ll continue to be a driving factor based on the sheer size of the population, and they’re also trending toward excessive pet-pampering that younger generations are known for. Meanwhile, APPA’s 2017-2018 National Pet Owners Survey shows that millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. Millennials are putting off getting married and having children until much later than older cohorts, and it seems that their four-legged companions are filling the gap. How millennial pet ownership impacts pet products sales now and in the future is a whole other blog post.

How are internet sales growing in importance?

Another trend in pet food sales is the increasing growth through distributors like Chewy.com and Amazon.com. With smartphones and online connectivity ubiquitous in increasing numbers of markets, internet retailing continues to grow in importance as a distribution channel in pet care. The internet simply makes it easier to leapfrog bricks-and-mortar retailers and reach consumers directly, no matter how big a company you are.

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  TOM APPLE VP, Business Development       Reference/Sources:

1. State of the Industry: Pet and Animal Health Care Products in the U.S. Sundale Research, 2017

]]> 3125 0 0 0 https://wearewoodruff.com/blog/pov/consumer-trust-shows-promise-with-modern-agriculture/ Wed, 26 Jul 2017 16:47:02 +0000 https://wearewoodruff.com/?p=3143 One of the speakers at the National Agri-Marketing Association’s (NAMA) annual Boot Camp (Aug. 8–10, 2017 in Kansas City) was Paul Spooner, senior manager, affiliate relations and ag communications at U.S. Farmers & Ranchers Alliance (USFRA). We recently caught up with Paul to ask him about his involvement with USFRA and the progress being made to share agriculture’s story.

You're speaking to agri-marketers at NAMA Boot Camp next month. What will be your message about how we can change the conversation when it comes to the ag industry?

During my session, I’ll address what’s next for agriculture. We’re seeing a positive trend in consumers believing that agriculture is moving in the right direction. However, we should keep in mind that some of the loudest voices are still not supportive of modern agriculture. We must work together to change the conversation and make an impact in sharing agriculture’s story with today’s consumer. Consumers have questions and concerns about how food is grown and raised. Some of the best people to answer these questions are farmers and ranchers, because that’s who people trust.

How did you get involved with USFRA?

I grew up in the city, but spent every Christmas and Easter on my aunt and uncle’s farm, waking up early to do chores – feeding the calves or jumping in the tractor to move hay bales with my cousins. I always admired their work ethic and ingrained passion for what they did. So, when pursuing careers, I wanted to be connected to agriculture. At USFRA, I’m able to advocate for this incredible industry and inform people about how today’s food is grown and raised sustainably and humanely. It’s a great feeling every day knowing I’m standing behind America’s farmers and ranchers.

USFRA was established to answer questions about how food is grown and raised. Tell me about how that mission has evolved and what the priorities are today.

USFRA was formed to help earn consumer trust in U.S. food and agriculture. And we accomplish this by inserting the farmer-and-rancher voice into influential conversations. We’ve recently evolved by adopting an assertive voice for agriculture that “breaks through” the marketing hype. We still continue to reach consumers and super influencers (i.e. registered dietitians, chefs, policymakers), but we’ve also started engaging in conversation with food companies. When consumers are misled about the sustainability of conventional farming practices, USFRA and our network of farmers and ranchers continue to assertively defend our critical technologies.

Consumers are increasingly interested in knowing how food is produced. What are some of the best ways to connect with them?

Interest about how food is produced is absolutely on the rise. And consumers are also becoming more concerned about the sustainability of our food supply. In fact, USFRA research shows more than half of consumers and 75 percent of food influencers consider the sustainability of how their food is grown and raised when they’re at the grocery store. As a millennial and part of the "foodie generation," I’m in tune with the latest food trends: more health conscious, demanding transparency at the grocery store, and spending more time and money at restaurants. This narrative for my generation has helped immensely in relating to consumers my age. When I encourage farmers to engage with non-ag people, the biggest piece of advice I share is – rather than being defensive when consumers criticize the tools and technologies you use, acknowledge their concerns and find common ground. Let them know you’re a consumer too, and you want nutritious food for your family and what’s best for the environment.

Have consumer attitudes about crop and animal protein production improved over the past decade? If so, how?

It’s interesting because our consumer perception research shows that animal care concerns are actually on the rise and potentially the biggest threat to long term trust. Nearly half of food influencers (44%) have discussed the treatment of animals with others in the past year – more than any other topic surveyed (i.e. GMOs, crop inputs, antibiotics, etc.). What has improved over the past decade is agriculture’s focus on transparency, along with the desire to inform consumers about why we raise animals indoors and how technology has improved animal welfare. We’ve also learned what language resonates when talking to people outside of agriculture, which helps us engage with consumer audiences and ultimately earn their trust.

Can you share a USFRA success story with us — an example that stands out in your mind?

Comprised of more than 100 farmer and rancher led organizations representing virtually all aspects of agriculture, USFRA is known for convening the industry on major issues affecting agriculture. One example that stands out for me is USFRA’s response last fall to Dannon’s claim that eliminating genetically-modified ingredients from its supply improves the sustainability of its products. USFRA, along with five other leading national farm and commodity organizations, sent a letter to Dannon challenging this claim and bringing to light their deceptive marketing practices. We highlighted how modern agricultural practices have greatly enhanced farm productivity and sustainability, while also reducing the carbon footprint of American agriculture.

USFRA's 2017 Agriculture in America Sustainability Report provides a thorough look at perceptions about sustainability in agriculture and food production. How are the findings helping to drive USFRA programs such as SMART Farms?

The report is a great tool which provides specific examples of sustainable practices implemented on today’s farms and ranches across the country. And these enhancements are possible primarily because of technology and SMART farming practices. USFRA has presented the report to top food companies through one-on-one meetings and at various sustainability-focused conferences to highlight how today’s SMART Farm utilizes technology to become more sustainable and efficient, while improving animal welfare.

Is there anything else that you would like to add?

What’s important to keep in mind is that everyone should take time to advocate for agriculture. There are only 4,000 to 5,000 agriculturalists on social media who post 3 or more times per month about food and ag-related issues, which is far less than those who criticize agriculture today. We need to share all the incredible innovations that farmers and ranchers are implementing to continually improve.

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  PAUL SPOONER Senior Manager, Affiliate Relations and Ag Communications at USFRA  ]]> 3143 0 0 0 https://wearewoodruff.com/blog/pov/product-name-best-choice-for-brand/ Tue, 01 Aug 2017 13:00:23 +0000 https://wearewoodruff.com/?p=3156 booming right now. According to Packaged Facts, sales reached $74 billion (that’s billion with a “b”) in 2014, continued to trend upward and looks to bust $90 billion by 2019. It’s a pulsing, thriving place to be. But even in boom times, success isn’t assured. The competition becomes fierce. The noise becomes loud. This means that as a pet care company, your product needs to stand out in a crowd. You don’t want to blow it when you name your product, especially when times, they are a-boomin’. There’s already a vast sea of pet products, and innovation is such a driving trend that it’s no longer enough. With the market expanding at an exponential rate, the only thing we know is that there will be an endless stream of new products on the shelves for the foreseeable future. In fact, according to a presentation by GfK at the 2016 Pet Food Forum, there were 3,278 new pet food items launched in 2015. And that’s just food items. And food is just one aspect of the pet care explosion as collars, leashes, beds, litter, bowls and toys hit the shelves faster than your Weimaraner horfs down her food.

The name is the game

No matter the corner of the pet industry that your product occupies, there’s one thing that every product has: a name. It’s the first thing consumers see and the last thing they’ll remember, for better or worse. The name game is not the place you want to skimp on time, effort and yes, funding. Without proper vetting or research (or even just a set of experienced eyes), you could really wind up in a world of…y’know. But how do you know that your name is the right name? After all, every product name sounded good to someone at some point in the process. The most reliable way to create product names that do the heavy lifting is to step outside and partner with someone who has experience in the field. You need someone who

• Knows the process of product naming and takes it seriously
• Understands the gravity of the situation, that it can make or break a new product launch
• Realizes that a product’s name is a key part but still only a part of your overall brand
• Has named and launched countless products in your field, or at least related fields

Once you’ve found that experienced partner, here are a few things to remember.

Make the ideas rain

Brainstorming is key, and you can’t brainstorm alone. So get a group together. Large groups, small groups, diverse groups, similar groups: the key is group. Multiple people can bat ideas back and forth like ping-pong balls, and you can’t volley without partners. When brainstorming, every POV counts and no idea is too weird. In fact, often the best ideas come from the most unexpected places. When getting together for this tempest of the minds, don’t limit yourselves. Don’t shoot anything down, don’t put a cap on the number of ideas. Don’t even limit the session to the initial invitees; snag an outsider here and there for an objective view. The only pitfall with a deep ’storm is that sometimes you get too close to an idea to see it clearly. Which brings us to…

It’s not about you. It’s about them.

Successful product development, including (and especially) the naming process, isn’t about what’s important to you. You need to treat this as though the audience doesn’t know or necessarily care about your brand, culture, initiatives, processes or goals. They’re concerned about what’s important to them, and you should be, too. So, while it may be tempting to generate something based on sales or sales projections, do your research and use it to create insights that get to the core of your customers’ desires. Then, create a product name that will resonate with them. If it’s a name that you and everyone invested in the product (think salespeople, retailers, veterinarians, etc.) are happy with, you’ve likely picked a winner.

The pros of context

It might be tempting to let name-generating software pluck a name based on some algorithm or SEO-related reasoning. It certainly happens. But what those software tools lack is context. It lacks understanding of human emotion and big-picture understanding. An algorithm doesn’t understand why Joe DogOwner might pick one tennis ball slinger over a similar one. Maybe he was cut off by a red Audi before he ambled into the pet store, so he subconsciously chose the slinger with the blue logo instead. The customer journey is a long and winding road, and it’s hard to anticipate some of the reasons a consumer will make a purchase decision. The product name should make this decision easier. It should signal the end of the journey, and no one wants to select that journey’s end based on a bag of cynical keywords. Stimulate them, but be descriptive. Say what the product does, what it doesn’t, and make them think, but don’t get them bogged down in thinking. That balance of creativity and blatant description is a thin tightrope. And that’s why it takes a roomful of people just to bounce the ideas around.

It’s important, but not everything

It doesn’t sound easy, and that’s because it isn’t. And keep in mind that while the name has to do some heavy lifting, it’s still only a small part of a product’s success. There is a “before” and an “after” of the naming process, and neither of those parts of the process can’t be neglected. The name isn’t everything, and while it has to tell a story, it’s only telling one chapter of the story. Once your name is rock solid, you still need to brand the hell out of it (give us a call) to stand out on the shelves and entice the customer to end their journey on your street.]]> 3156 0 0 0 https://wearewoodruff.com/blog/pov/agvocate-janice-person-conveys-agriculture-to-consumer/ Wed, 02 Aug 2017 13:22:46 +0000 https://wearewoodruff.com/?p=3161 When and how did you become involved in the online “agvocacy” movement?  Thinking about the early days of online agvocacy really sends me back further than I want to think about! I did some things via email, bulletin boards and shared PDF files for my college ahead of social media and then rolled into MySpace and later Facebook. But for the agriculture side, once Monsanto had an employee running the corporate Twitter account, they asked for volunteers to test how it might work for media relations, so a colleague and I volunteered. I became JPlovesCOTTON, sharing my positivity and love of the South. That was February 2, 2009, and it has been snowballing since.

You say it snowballed, but how quickly did things take off?

I spent the first few months trying to see who was out there and understand what the tools were, and how they could be used from a relationship and media outreach viewpoint. Personally, I loved what I found. I ended up connecting to people I would have never met who shared my passion for agriculture. Unfortunately, there weren’t many Southerners online yet so the Twitter handle I picked by chance became a brand of sorts. That fall, I started a blog on the free WordPress (now self-hosted), sharing some things from my travels that I couldn’t condense to 140 characters – a post about a sesame field was fun and that led me to start a YouTube channel (I‘ve come a long way since). Those first days on social media, talking about agriculture… it is hard to describe to people who weren’t there. It was electric and yet there weren’t self-proclaimed gurus everywhere. Eventually, a small group of us got together to help others in agriculture see the value in getting involved online. We created efforts to get agriculture to show up on trending topics – making Twitter #moo was too much fun! And a few of us worked together to create the AgChat Foundation. Most of that developed from personal interest rather than helping me meet my media relations goals, but as I demonstrated the value those efforts could bring Monsanto, they let me incorporate pieces of it into my work. Eventually, I had a full-time job focused on online engagement. I love what I’m doing now as I spend my days meeting people in the food and ag tribes and connecting them with people who share common interests even if they are in different tribes. 

Many have said that it is now more important than ever for production agriculture to take control of its story on the national stage. Do you agree, and if so, how do you think online tools are helping/hurting this? 

Those of us in production agriculture have a unique challenge as well as an amazing opportunity these days. Social media and the ability to acquire a platform and audience so easily have led to the ability to reach a lot of people quickly. At the same time, consumers have really deepened their interest in food, the origins of it, etc., and we can uniquely help them understand food and farming. That sounds noble, but the reality is that the people in production agriculture account for less than 2 percent of the U.S. If we don’t show up in the conversation, how will we keep the tools we have found so valuable available to our farms? We can’t outshout the 98 percent, but we can deliberately, thoughtfully engage with people who have common ground with us, and some of those people make amazing agvocates.

How do you feel that companies can go about supporting their producer customers in their agvocacy efforts? 

There are so many ways to get involved in agvocacy, for individuals and companies. I think as businesses and organizations, we need to be sure we are carrying our load. Showing up doing our part is a big piece of getting this done well. It’s also important for us to provide employees the understanding that they are welcome to mobilize themselves. So many people would like to get involved, so showing them some basics – treat people with respect, be transparent about where you work, and honor confidentiality – will go a long way in telling our story. We have found that this space is not the place for competition but is one where it makes sense to share our learnings openly. We want to hear from others about what is working and what’s not. All of us will do things a bit differently, but none of us need to reinvent the wheel.

What do you think is the biggest challenge farmers and ranchers will face in the next 10 years when it comes to telling their story? 

One of the biggest things is to move past “Why do people want to know?” and on to “Here’s what I can share.” Transparency is the new norm. It always feels hard to be truly open until you get started, but once you get going, it feels amazing. This is working for some, but we need more of us to embrace it.

If you could give a farmer or rancher one piece of advice for dipping their toes into the social media world, what would it be? 

Don’t try to be everywhere. Pick one or two channels and get started. I’d recommend Instagram for photo lovers, Twitter for newshounds, Facebook for those who value relationships, YouTube for people with a video mindset, Quora for people who don’t know what questions consumers have, blogs for writers and folks selling products too, podcasting for the talkers and SnapChat for people who are on the go. Then see who can mentor you in it – maybe a younger member on the farm knows the tools whereas a veteran knows the content – so if you know the tools, look for the content experts and vice versa. Janice has a bachelor’s degree in mass communications from Phillips University in Enid, Oklahoma, and a master’s degree in journalism from the University of Memphis. Prior to joining Monsanto in 2007, she worked for Delta and Pine Land Company in Scott, Mississippi, and Gibbs & Soell in White Plains, New York. We’ve included a variety of links in this post for you to dig a little deeper, and we encourage you to check out the ag footprint on social media. If you want to hear more about Janice’s journey from being a city girl to one of the founders of the farmer-led AgChat Foundation, check out the Keeping It Real in Agriculture podcast with Jenny Schweigert.

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  JANICE PERSON Online Engagement Director, Monsanto Company Image by Janice Person – A Colorful Adventure  

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]]> 3161 0 0 0 https://wearewoodruff.com/blog/pov/how-product-reviews-pet-parents-drive-new-business/ Tue, 08 Aug 2017 13:34:01 +0000 https://wearewoodruff.com/?p=3182 getting online reviews in the pet care world. We discussed why reviews matter and how to leverage different avenues to get your product exposed in organic ways that your audience would trust. And we assume in the meantime, you’ve gone out, put our advice to work and gotten some reviews. So…now what? You have the reviews. What do you do with them?

Online reviewers can be powerful assets

Online reviews are essentially customer feedback. However, they’re a type of feedback that is having a tangible effect on how marketing, R&D and customer service departments use information. In short, that blog or YouTube video can kill, alter or help create new products. As a company with something to market, you need to pay attention to what your reviews say lest you get left behind. Here are three ways you can use product reviews to improve your business.

1. Put them in the right place

When you receive a review (especially a positive one), use it. It’s essentially a testimonial with a face and/or name attached. Share it on your website or on your retailers’ websites. Build a spot for these reviews into your e-commerce engine. Aggregate them for ease of use, as sites like Yelp do. Hit the forums and social networks with your reviews. If you can use these honest, real-people-driven reviews to build a community of people who enjoy talking about your product, and then use that community to interact with real customers on their terms, you’ll build healthy relationships with your base. Even if the reviews aren’t always pleasant (more on that in our next installment), you can build this good will. Finally, tell people where they can find this stuff and make their own reviews, or comment on those that exist. Wherever you collect these reviews, make sure you optimize for search engines. At some point, we’re all slaves to SEO, and collated reviews are no different. But if they’re formatted correctly, they can fill your need for that all-important “fresh” content that search engines love. That said, SEO isn’t your primary concern. You want your readers to be engaged above all else, so make sure that any star ratings appear in search results, along with product images and descriptions. When titling these review pages, be aware of how your customers search. It’s always smart to include the product name as well as the word “review” or “rating.” According to a 2016 survey conducted by BrightLocal, 54% of people will visit a website after reading a positive product review. Why not make it easy for them to do it?

2. Take your reviews seriously; they’ll make you better

Like it or not, good or bad, online reviews are direct lines from your customers to other customers.  The benefit is that you can listen in, and this kind of intel used to take companies months, if not years, to find. Customer feedback like this can be rich with information that will help you make improvements to existing products or even create new ones that will better appeal to customers’ wants and needs. If you have a gap in your product lineup, you’ll hear about it and you can react. If you have too many varieties, you’ll hear about it. This data will trickle far past simple product changes or modifications to your product lines, as well. You can learn about your customer service, for instance. Do you need to improve response time? You’ll know about it. Online reviews are nothing if not candid. While there’s no such thing as too much information, synthesizing a large volume of data can be a massive job if you’re not prepared for it. Be sure to install a process for managing, analyzing and disseminating this information. With nothing in place to capture, analyze and act on this information, product review data is just … more data. But if you are equipped to spend some time with that data, your efforts at keeping an ear to the ground and finding insights about what your customers are saying about your product or brand might just be the catalyst to the next great thing that your company does.

3. Use reviews to improve your marketing

You have your reviews. You have a way for your audience to find them. You’ve appeased the Google gods. You’ve synthesized, analyzed and strategized. Now it’s time to get practical and do some meat-and-’taters marketing. After all, what are reviews but successful marketing? Use them as such. Work your positive reviews into your marketing materials as testimonials. Customers love to hear from other customers (hence the booming review business), and if you have built-in testimonials, you can knock down a few birds with one rock. Plug these reviews into your newsletters and e-blasts. Embed them in the margins of your content-based marketing such as blogs, e-books and buyers’ guides. Link to them in your social media efforts. Build case studies around your more robust reviews. Did one cause you to make a shift in the product, line or brand? Show your customers that they have an effect on you, and that you pay attention. You’ll satisfy current customers, show potential customers that you care and have a brand success story to share. We believe you need to tell your own story because story counts, especially in the pet health industry. But if you can have others help tell that story of their own free will, why wouldn’t you use it you your advantage? Customer reviews are powerful tools, and when we wield them correctly, we can use those tools to tell our story in ways that truly connect with our audience.]]> 3182 0 0 0 https://wearewoodruff.com/blog/pov/how-to-market-your-products-to-organic-growers/ Wed, 09 Aug 2017 13:39:44 +0000 https://wearewoodruff.com/?p=3186 Organic Production Survey showed 4.4 million certified organic acres planted in the United States, a 20 percent increase from the year before. That’s an encouraging leap for anyone looking to buy or sell organic products. On closer inspection, this skyrocketing growth rate isn’t all rainbows and (organic) roses for those companies with a vested interest in supplying products to organic growers. In the grand scheme of things, 4.4 million acres isn’t a whole lot – just .005 percent of total acreage in production in the U.S. And on top of that, more than 40 percent of those organic acres are in California alone. That means that, while a huge relative increase in acreage is a positive sign, in the grand scheme of things, organic customers and growers are incredibly underserved outside of the West Coast. Organic growers especially are at a disadvantage. How do they get their local dealers to carry the products they need if they’re less than 1 percent of the demand? Let’s use a more universal example: How likely is your local grocery store to carry a product if only .005 percent of their customer base is demanding it? You might really want those turnip-flavored Pop Rocks, but if you’re the only one to ask, it’s not likely you’ll be seeing it in your local candy aisle anytime soon. Ag retailers have the same challenge that your grocer has with you and your weird candy. It isn’t that they don’t want to support the organic growers in their coverage zone; it’s just that it often doesn’t make economic sense. Which brings us to those who make and market products for organic growers. If there’s no ready-and-willing distribution network in northeast Ohio, how do you serve the two organic growers who are there? Whether you offer a full line of OMRI-certified products or just a few, there are a few things you should consider to get your products into the hands of your organic audiences, no matter where they are.

Be unconventional and market to the conventional

If possible, don’t be exclusive. Market your products to both organic and conventional growers. This path is often a tough row to hoe; many organic products have efficacy and price-point issues that inherently turn off conventional growers. An additional challenge is that an OMRI certification often comes with preconceived perceptions that the product can’t work on a grand, non-organic scale. That said, if you can offer at an appealing price and prove efficacy for conventional crops, you’ll eliminate a lot of the risk to retailers who might otherwise turn their noses to the sky. This streamlined approach to marketing organic products offers benefits aside from the obvious. First, if a more conventional outlet offers your organic-leaning products, your organic customers will patronize outlets they might not otherwise consider. Which means that they’ll potentially be exposed to all of your products that they might not otherwise consider. Secondly, anytime your marketing is effective enough to appeal to multiple disparate audiences, you know it’s effective. That’s bang for your buck.

Partner up, organically

Cozy up to traditional organic marketing and distribution channels. Rather than simply use a distributor, form an alliance. If you can get your brand name to align synergistically with a source like Peaceful Valley, the trust that that source already has with its audience can carry over to you. And trust is a very important issue among organic buyers. If they see that their trusted distributor trusts you, they will come to you. It’s a much more intimate approach than your standard “point-of-purchase” marketing, but it’s every bit as effective, if not more so in this environment. Channel matters, and if you can play nice with a good channel, you’re ahead of the game.

Become the channel

Most organic growers are accustomed to heading to the internet to find what they need to operate. Online retailers are a necessity for them due to the comprehensive lack of brick-and-mortar channels. Consumers of all stripes increasingly prefer online shopping, and growers are no different, especially if products are cheaper or more convenient to acquire. Every dollar and minute counts in the ag world, after all. Factor in the inherent difficulties faced by organic growers, and it makes sense that they’d prefer more direct channels to get what they need. Organic growers’ preference and/or openness to direct distribution is a great opportunity for ag manufacturers to capitalize on. If you have the ability to eliminate the middleman and sell directly to your buyers, everybody wins. Especially the wallets. Obviously, there are built-in challenges to becoming a direct-sales outlet. You need warehousing and shipping systems that make sense on a consumer scale as opposed to the retailer scale. Does it make economic sense to ship smaller amounts all over the country as opposed to wholesale-sized lots to established retail destinations? Going the direct route also means that you can’t rely on the retailer and point-of-purchase spaces for marketing. You’ll have to be more hands-on with your marketing efforts than ever before. But if you can do it, it’s a great way to connect with your consumers in a more direct manner.

The bottom line is the bottom line

Labeling your organic product or lines of products as “successful” means more than simply getting them labeled as “certified organic.” You need to get them to the people who want them, and that’s a more challenging task in the organic market than in traditional ag. Before you launch an organic product or line of products, do your homework and see if the rewards outweigh the risks. It has to make sense for you and, most importantly, for your potential customers.]]> 3186 0 0 0 https://wearewoodruff.com/blog/pov/positioning-equine-vets-as-horse-health-experts/ Tue, 15 Aug 2017 15:02:40 +0000 https://wearewoodruff.com/?p=3225 Vetting a trusted source There are more information resources available to horse owners than ever before. But in the world of WebMDs and home diagnostics, more information isn’t always a good thing. Because of the vast amount of misinformation out there, it’s more important than ever for veterinarians to be the trusted source that horse owners turn to for animal health and nutrition information. Vets are the experts, after all. Who wouldn’t trust the local equine veterinarians? The answer isn’t the winning trifecta you’d think. In 2011 and 2012, the American Association of Equine Practitioners (AAEP) held focus groups for owners, trainers and veterinarians involved in horse racing to identify concerns about the owner-trainer-veterinarian relationship. The study found that owners believed that veterinary costs were out of control and their veterinarians’ communication was poor. In more recent research, the American Horse Publications (AHP) conducted a 2015 survey of the equine industry that showed that horse owners and managers are about three times more likely to make general health care decisions themselves than to consult with other professionals or veterinarians. The good news here was that respondents did identify veterinarians as integral to horse-health decisions like vaccination and deworming. But there’s yet another valley on this roller coaster of owner/vet relations. Only 58 percent to 72 percent (depending on the specific antigen) of owners vaccinated with the core vaccines as defined by the AAEP. And despite research showing that rotational deworming contributes significantly to parasites developing resistance, 55 percent of horse owners said rotational deworming is their preferred method. Horse owners trust their vets, but often go their own way.

Presenting science by those who know

To better communicate with the vast audience of horse owners, brands and their marketers need to speak through the primary constant: the veterinarians. But for that to work, we need to continue to position them in the center of equine wellness conversations. The more we help veterinarians drive the welfare conversation with horse owners, the more horse owners will use veterinarians as their primary source of information, and the more veterinarians can lead the general public discussions on equine welfare. As the public concern around equine welfare grows, it’s more important than ever for the industry to be on the same page about equine welfare, and veterinarians should be the ones recommending best practices and best products. They have the science, after all. As we discussed at the top, we live in a self-diagnosing world. People in all industries like nothing more than to come to their own conclusions, and the ease of finding product research is leading the charge in this regard. In traditional marketing, word-of-mouth and testimonials are great things. They’re the things we strive to achieve. In animal health, they’re important, but not as important as the recommendation of a good expert. In horse health? Peer reviews and amateur recommendations should take a way-way-back seat to actual science. And the vet is the most qualified messenger. When a horse owner compares wellness products, the differentiating factor should be research or other information presented by their veterinarian. So, if a brand gets good word-of-mouth and other trusted and organic publicity, it would behoove that brand to support the vets who can push their product over the top. The more support that we can give the veterinarians who will directly “market” our products, the better equipped they’ll be to do so. It’s a chain reaction. The more help a brand can provide to veterinarians, the more products they will sell, and the more horse owners will return again and again for recommendations. Everyone wins, from the brand to the vet to the consumer to, most importantly, the horse.

More conversation is the key

As with every marketing conundrum, “better communication” is the answer to questions you didn’t even know you had. Horse owners need vets, and they more or less trust them. But they don’t often talk to their vet beyond emergency visits. Why isn’t there more regular conversation, and why aren’t animal health and nutrition companies fomenting that conversation? If the conversations between veterinarians and horse owners become more routine, everyone wins. Owners will get the health and advice they need on a more regular (and preventative) basis, vets will build an archive of trust, and companies providing good products will have a trusted advocate. As marketers (or companies with something to market), we should consider regular pro-veterinarian messages in our communications. Getting our customers talking more often with our trusted, expert advocates will help everyone from the owners to the horses to the bottom line. There’s a lot of power in that horse.]]> 3225 0 0 0 https://wearewoodruff.com/blog/pov/woodruff-team-looks-back-25-years-agricultural-communications/ Wed, 16 Aug 2017 15:47:29 +0000 https://wearewoodruff.com/?p=3232 Leadership, employees recognize importance of digital technology, messaging to keep agency moving forward The year is 1992. Bill Clinton is headed to the White House. Across the pond, Charles and Diana separate. Wayne’s World and A Few Good Men reign on the big screen, while at home, Law & Order is must-see TV. Seattle’s grunge scene continues its dominance in the music arena with bands like Pearl Jam and Nirvana sitting atop the charts. Euro Disney welcomes its first guests in France, and a communications agency in Columbia, Missouri, opens its doors. That agency, known today as Woodruff, started with a small roster of clients who were helping change the face of agriculture in the ’90s. Today, the team of communications professionals at the agency continue that same endeavor with our roster of top-notch crop protection and animal health clients. To mark the 25^th anniversary, Woodruff asked some of its employees – Tom Apple, Katana Ewbank, Diane Willer, and Terry Woodruff – to look back on the agency’s history, their time in the ag-communications industry, the changes we’ve faced, and what they see moving forward with our clients: 

In terms of agricultural communications, what are the biggest changes you have witnessed over the past 25 years, or during your time at Woodruff?

TA:  To start, what hasn’t changed is that it all boils down to understanding the audience — the growers, retailers, distributors, ranchers and veterinarians — then helping our clients clearly differentiate their products/services to these audiences to create the right messages for each of them. A big change has been lots of consolidation with ag-chem companies and “big ag” coming in on the farm side . . . it’s become its own commodity with its own needs. And it’s our job to help them identify “What is your pain point?” and what we can do from a communications standpoint to drive their messages. The consumer involvement in ag has increased in recent years, too; consumers want to know how food is produced and raised, so helping our clients educate consumers in an open, transparent way is a must-have. And the topic of sustainability is huge; consumers don’t fully understand it, so they make inaccurate assumptions. TW:  We’ve witnessed many changes in technology, especially usage among our clients’ key customers. It is our job to help educate and counsel our ag clients to understand how quickly farmers adopt technology, be it digital, social media or even reading a magazine online instead of a copy they get in the mail. Woodruff was quick to produce digital platforms that helped clients tell their stories to growers using new technologies. KE:  Today, ag is stepping into technology like never before. Social media engages farmers so they learn more sooner and faster than we could have provided it 25 years ago. We’re also seeing that message and voice growing externally . . . the ag sector is not just talking amongst ourselves anymore . . . consumers have joined the conversation. This is the first time we are seeing this consistently.

What agency procedures initiated 25 years ago at Woodruff Communications still are successfully practiced today? What makes them a successful component of the agency?

TW:  The process and practices we established 25 years ago, and still follow today, are our foundation. Whether it’s how we route projects through the approval process with clients or how we brainstorm new ideas on how to launch a product for a client, these processes are simple and easy to follow; they keep the guard rails in place on each project efficiently. This also ensures no one person dominates the strategy or creative . . . Woodruff is collaborative in all aspects of the products we deliver to our clients.

THEN AND NOW, WE STILL USE THE ABILITY TO CHALLENGE OUR CLIENTS AND EACH OTHER TO COME UP WITH BIG, UNEXPECTED IDEAS; THAT’S STILL AT OUR CORE. WE ASK 'WHAT IF?' AND DON’T SETTLE FOR THE STATUS QUO.

TOM APPLE, VP BUSINESS DEVELOPMENT

TA:  Then and now, we still use the ability to challenge our clients and each other to come up with big, unexpected ideas; that’s still at our core. We ask “What if?” and don’t settle for the status quo. Additionally, we put our clients’ needs first through collaboration. This is apparent to me when we sometimes make recommendations on how to use their marketing communications dollars — and it may be dollars that do not end up running through the agency . . . it was for the betterment of the client and their needs. We “wear well” with our clients in that regard. We truly are our clients’ partner. KE:  Woodruff’s processes set us apart. They make things easier from the onset of a project. Sure, no two projects ever are quite the same, but our procedural approach integrates all aspects of what the agency has to offer. DW:  Our adoption of new technologies is something we’ve done from the start. Close to when we first opened our doors, we started using sophisticated time tracking and billing software, for example. Over the years, updates to this programming have given us several invoicing options which help us better satisfy client requests and needs within their accounting departments. Technology is so much more advanced than it was 25 years ago, and that allows our employees to work from the field, plus it makes it that much easier to collaborate on projects.

What client demands or requirements have evolved over the past 25 years within the ag arena? How has Woodruff adapted to these client requests?

KE:  Everyone is doing more with less. Clients have fewer people and fewer resources. The crop protection advancements of the ’80s and ’90s made it easy to share “new news,” but today it is a lot more challenging. Woodruff has adopted technological advancements and has expanded its content team to help provide even more communications options for our clients. Farming is more prescriptive than it’s ever been, so growers need communications that mirror that. For Woodruff, we’re about relationships . . . we partner and collaborate to help lead the curve on this, with our clients along for the ride.

FARMING IS MORE PRESCRIPTIVE THAN IT’S EVER BEEN, SO GROWERS NEED COMMUNICATIONS THAT MIRROR THAT.

KATANA EWBANK, ACCOUNT SUPERVISOR

TW:  We make it a point to continuously talk to farmers and producers to learn firsthand what their challenges are day-to-day. It’s an ongoing conversation to hear the good and the bad, what is working for them and what is not in terms of products and practices. This knowledge provides us what we need to partner with our clients’ messages. Inputs have changed dramatically in 25 years as have prices. Woodruff provides boots on the ground; we are in the forefront of what farmers face every day. TA:  When Woodruff arrived on the agency scene in the ag sector, clients required a focus on product features and benefits, communicated in a persuasive way. We still do that, but it’s more of the “whole egg” approach. Back then, it was making sure the messaging was consistent in a campaign format — print, radio, TV — that was your strategic campaign with one main message. Now, instead of “campaign,” it’s a true 360-degree integrated effort with specialized messages that provide value to minute audiences. We engage growers and retailers on the “customer journey” with different messaging. Woodruff understands this customer journey and how to interact with growers every step of the way towards purchase. It’s (hopefully) a data-driven message, but we can’t lose sight of the emotional component of a campaign or message — that was true then and is true now.

Where do you see ag communications going in the next 25 years? What role will Woodruff play?

TA:  Our agency will continue to use data to help develop communications and truly understand the producer’s journey. Ag communications has evolved since Woodruff opened its doors, even just the past 10 years in digital. For example, millennials often classify themselves as foodies — that will require our clients to be even more transparent and open in their messaging moving forward. Ag soon will face a period of disruption . . . smart companies will disrupt the ag industry with new technology and new digital, things like robotics, drones, sensors, and more precision ag technology. In turn, we have to be ready to assist our clients in this period and how we craft their messages to resonate in a time of rapid change. TW:  Woodruff will continue to grow digitally as part of this evolving revolution, which seems to be an ongoing process. So many apps for farmers now are at their literal fingertips, and that technology will continue to change. As communications partners with our clients, we must stay up on this technology by continuing to hire the strategists and developers who know the digital science and who have the ag savvy and ag backgrounds. With all the analytics coming into the funnel, it’s important to be able to discern what all that means. How is it actionable? How do we assist clients to make it into digestible formats for their customers? Access to the information is one thing, but what we do with it across the farm gate is another. We will distill that info into actionable messages on behalf of our clients.

ACCESS TO THE INFORMATION IS ONE THING, BUT WHAT WE DO WITH IT ACROSS THE FARM GATE IS ANOTHER. WE WILL DISTILL THAT INFO INTO ACTIONABLE MESSAGES ON BEHALF OF OUR CLIENTS.

TERRY WOODRUFF, CEO

Just like the sights and sounds of 1992, both ag communications and Woodruff have grown with and adapted to technology changes, industry demands and client wants, wishes and desires. Unexpected ideas still happen, and Woodruff continues to bring creative thinking and passion into all communications disciplines within our walls. Since our start in ’92, we have rejected traditional agency silos and boundaries, allowing us to deliver a more integrated team approach for our clients. This gives our clients collaborative ideas that bring strong brands. Interested in joining us for the next 25 years . . . and beyond? Explore www.wearewoodruff.com to learn more.]]> 3232 0 0 0 https://wearewoodruff.com/blog/pov/pet-industry-marketing-2017-superzoo-recap/ Tue, 22 Aug 2017 13:08:04 +0000 https://wearewoodruff.com/?p=3241 help educate attendees. We recently attended SuperZoo 2017, a pet industry trade expo and conference presented by the World Pet Association (WPA). More than 10,000 pet retail, grooming and service industry professionals from around the world converged on the Mandalay Bay Convention Center in Las Vegas for one of North America’s premier industry trade shows. The trade show floor was expansive (an understatement) — with nearly 1,100 exhibitors showcasing thousands of innovative products, including 850 new products that made their debut at SuperZoo. That’s right, over 850 new products! (There were a handful of exhibitors selling medications and treats with cannabis as the active ingredient, making for a “big buzz” among retailers about these products). During our time at SuperZoo, five things became obvious:

1. The pet care business is doing very well. There are many good reasons why the pet industry is considered recession-proof. Pet owners seek quality products and services for their furry family members in good times and bad. It’s no secret that the pet care industry is booming. According to Packaged Facts, sales reached $74 billion in 2014, continue to trend upward and look to bust $90 billion by 2019. It’s an exciting, thriving place to be.
2. Healthier pet foods promote better health care. Kind of a “duh” moment, but health-related and premium pet foods are driving sales in the marketplace, particularly organic and natural formulas, non-GMO (genetically modified organism) products and grain-free foods with higher quality proteins. Premium pet foods are available in endless varieties, including organic/natural, fortified/functional, weight control, life stage, breed-/size-specific, grain-free/non-allergenic and gourmet/meat-first.
3. To be different is to be not the same. To be unique is to be one of a kind. (Remember Jack Trout?) Even in boom times, success isn’t assured. The competition becomes fierce. The noise becomes loud. Now more than ever, pet products marketers need to differentiate! Remember, it’s not about you, it’s about them. Walking the SuperZoo trade show floor (a lot of walking – my dogs were barking), I saw miles and miles of sameness. A lot of positioning and product names didn’t speak to us — but did pigeon-hole brands into the “similarity arena.” Marketing professionals must consistently convey the brand promise: a compelling benefit, communicated with authenticity and credibility. Crafting a brand promise requires a thorough understanding of what your product or service means for your customer.
4. Hi, what’s your name? So you’re looking for something that separates you from your competitors. With the increasing demand for pet health products, pet health companies are meeting the challenge by introducing new products and rebranding the underperforming products they already offer. No matter what corner of the pet industry your product occupies, there’s one thing that every product has: a name. It’s the first thing consumers see and the last thing they’ll remember, for better or worse. The name game is not the place you want to skimp on time, effort and, yes, funding. Without proper vetting or research (or even just a set of experienced eyes), you could land in a world of sameness, similarity and resemblance.
5. The secret is understanding that your differentness does not have to be product related. Being actively and openly caring about the welfare of our fellow human beings is one way to tap the emotional vein that pumps pure, oxygenated brand loyalty. Outside the pet products category, TOMS is a company that exists to help the unfortunate. In 2006, TOMS was founded with the express purpose of giving shoes to those who needed shoes. For every pair bought, TOMS donates a pair. Later, TOMS revitalized the company by offering coffee. And for each bag of coffee sold, TOMS provides a gallon of clean water where clean water isn’t easy to come by.Patagonia, the California-based outdoor clothing company, is another purpose-driven company. They donated all of their 2016 Black Friday sales to “grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations.” The company called it a “fundraiser for the earth” — and it turned out to be a genius marketing decision. With the push, the company expected to crack $2 million that day. Instead, they hit $10 million. Patagonia created marketing that was a movement, and that movement moved people. And a whole lot of product.

The strong emotional bond Americans have with their pets will continue to drive industry sales. The humanization of pets has turned pet owners into pet parents and the human-animal bond continues to strengthen. U.S. spending on pets continues to hit all-time highs, a trend that is expected to continue for many years. Over the next few years, solid increases in research and development expenditures are expected, ensuring a steady stream of new and innovative pet and animal health care products needed by pet owners to keep animals healthy and happy. In the words of Jack Trout, differentiate or die.]]> 3241 0 0 0 https://wearewoodruff.com/blog/pov/2017-nama-boot-camp-recap/ Wed, 23 Aug 2017 13:41:54 +0000 https://wearewoodruff.com/?p=3244 survey by HubSpot shows that only 3 percent of people consider marketers and salespeople trustworthy. That’s discouraging. Clearly, those of us in marketing are at a clear disadvantage when it comes to communicating our messages to potential customers. The topic of trust was woven into sessions earlier this month at the National Agri-Marketing Association’s (NAMA) Boot Camp, a two-day “basic training” of sorts for younger professionals in the field of marketing to agriculture audiences. The program is in its 14^th year and delivers foundation training and the latest trends in ag marketing and communications. Woodruff staffers helped lead the event program and a few of us “enlisted” to gain new insights into trust matters from the workplace and beyond.

Passing the baton

More than half of NAMA Boot Camp attendees were new recruits. They were either well-versed in agriculture but new to marketing, or vice versa. The career roles represented were mixed; agriculture companies, associations and marketing agencies were the most common. But what struck us was the absolute passion and energy they have for agriculture and their careers, regardless of their background. The recruits were engaged in the conference and the question-and-answer portions of the program were lively. It was heartening to witness, because the majority at the conference represent the generation that will inherit the business of agribusiness. Indeed, millennials comprise more than 30 percent of the American workforce today, and that percentage is expected to grow to more than 50 percent by 2020. In Woodruff’s leadership roles in professional ag organizations, we know firsthand that successfully passing the baton to the next generation is critical. Amy Bugg, account supervisor at Woodruff, emphasizes focusing on building trust, communication and chemistry in her Boot Camp session, "Secrets of a Strong Agency-Client Relationship." Transparency, authenticity, collaboration and shared decision-making. They’re all ideals that millennials value in the workplace. So, too, is the desire for mentoring (this came up often) and professional development, and Boot Camp offered sessions dedicated to managing people’s expectations and career navigation. Professional coach Gail Calhoun challenged us to have the courage to lead and listen, and to succeed in our business relationships with the art of persuasion (eye contact, body language and relevancy matter). And Woodruff’s Amy Bugg, in a session on agency-client relationships, imparted her knowledge from having worked both sides of the table. The key relationship nuggets for that successful client bond? You guessed it: trust and transparency.

Trust Matters from Farm to Fork

According to a Forbes survey, 47 percent of corporate executives believe that by 2020, digital connections will have an impact on more than half of their sales. However, with the growing importance of digital communications comes a growing need to build trust with employees and customers. Trust as the new currency in business is not a new concept, but it’s one that is changing in relevance growing in relevance. “Our local coffee shop is now online,” Kansas farmer Lance Rezac told us during a producer panel discussion. Like most consumers, Rezac benefits from a wealth of information from online digital sources but finds it somewhat daunting to cut through the clutter. Farmers use the same online resources that we do as consumers for everything from information to purchases. They’re relying on their mobile devices for day-to-day decision-making and new precision technology for a host of management decisions for crops and livestock. Still, a lot of the discussion centered on who and what they trust. Trusted resources come in many forms. Rezac says online discussion boards with input from his peers is one information source he values. He also relies on university trials for unbiased seed and crop input data. When it comes to media, traditional print and radio are still valued outlets. The National Association of Farm Broadcasting (NAFB) reports most growers listen to farm radio three times a week or more, even if they’re on a mobile device at the same time. A recent NAFB survey also shows growers find their local farm broadcaster twice as credible as national news outlets. All three producer panelists reported that unbiased crop or livestock advisors are still critical. “Professional relationships still matter,” said Missouri livestock producer Laura Handke. “Large animal vets are in short supply. Finding a good advisor you can trust can be hard, but it’s well worth it.” We wrote about trust and consumer attitudes regarding agriculture in a recent Woodruff conversation with Paul Spooner of U.S. Farmers and Ranchers Alliance (USFRA). Spooner spoke to agrimarketers at Boot Camp. He emphasized that the loudest voices in the conversation about food production are not the most credible, and they’re often not supportive of conventional farming practices. More than 80 percent of consumers say they’re interested in knowing more about agriculture and how their food is produced, according to USFRA. Yet only 5,000 agriculturalists post three or more times per week about food- and ag-related topics. We as advocates of agriculture must be the compassionate voice that consumers hear, Spooner says, by listening intently and connecting on a values-to-values level. Have empathy for others’ points of view no matter how vehemently you disagree. And bring visual storytelling to the forefront for greatest impact. As an industry, we have come a long way. As new “graduates” of NAMA Boot Camp, we have a renewed passion for telling our clients’ and agriculture’s stories in ways that make those valuable connections to drive positive outcomes.]]> 3244 0 0 0 https://wearewoodruff.com/blog/pov/how-to-handle-bad-pet-product-reviews/ Tue, 29 Aug 2017 13:22:34 +0000 https://wearewoodruff.com/?p=3259 online influencers who have reviewed your pet care products.  You’ve maximized your website and other outlets to get the most possible exposure from those reviews, and you’re using all the feedback to your advantage. It’s all Milkbones and Snausages from here, right? Sigh. Anyone who has spent any time in the world of marketing, and especially in the hyper-emotional world of pet product marketing, knows what’s coming next: negative reviews. You’re going to get them. Some are legit. Some are unwarranted knee-jerk reactions. All need to be dealt with. Suddenly, all that work you did to get those reviews seems for naught. But guess what! It was not for naught! You know how they say that any pub is good pub? Well, that applies here as well. As long as you handle the situation appropriately, a negative review or seven could actually be a good thing. So don’t look at those less-than-savory appraisals with panic. Look at them as opportunity. People who purchase pet health products are passionate, and they respond passionately. If you do the same, you might just win some new fans. Here are a few things you can do to turn unenthusiastic evaluations into helpful hits.

Open the dialogue

A bad review is rarely written from a position of indifference. That’s why you often remember the bad reviews over the good. If someone has taken the time to savage your product, they must care; about your brand, about pets, about something. And that often (not always, because trolls gonna troll) means that they’ll listen if you reach out. So reach across that digital aisle and see what can make it right. Offer discounts to those who gave unwelcome write-ups; or, better yet, send them some samples. Because perhaps they’d like to give you a second chance. Whatever you do, show them that you’re listening. Here’s the thing: if you can sway the opinion of someone who has made up his or her mind, you’ve made a powerful ally. It’s worth the extra mileage to open that dialogue.

Customer service: engage!

Contradictory copy can also help you examine your faults and/or unleash your strengths. Think about your customer service strategy. Is your team equipped to deal with a bad consumer review? Are there processes in place? If you have quality customer service, now’s the time to turn it loose! Empower your sales force (or anyone else in the position to respond) to resolve issues on the spot. Show those thumbs-downers that while they may have a problem with your product, they can’t help but give a 5-star review to your resolution department. And if you’re not comfortable letting your customer servicers handle these reviewers? That means it’s time to revamp your damage-control processes and personnel, and this is the perfect time to get those wheels a-turning. If you’re unsure how to handle a customer-service revamp, find partner with experience in listening to your audience who can help understand what your audience needs. On whichever side of the coin your customer service department falls, your company, brand and product and – most importantly – customers should benefit in the long run if you deploy the appropriate measures.

Don’t hide

Like we said above, exposure is exposure. The worst thing you can do with negative reviews is stick your head in the sand. You may not have the time or inclination to respond to every single mean comment (especially in today’s troll market of social media anonymity), but a careful, measured response en masse or, within reason, individually, will be appreciated even by your harshest critics. Get in front of it and tackle the problem. Be honest. Be transparent. Explain your thinking behind your decisions. Pet parents are more sophisticated than ever before when it comes to research, and they care about their four-legged friends on an unprecedented level. So if you’re not up-front or they smell that you’re blowing them off or trying to simply smooth things over, they will find out. And then it becomes harder to win that PR battle.

Walk a mile in their…paws?

You’re not going to win over every reviewer. You’re certainly not going to keep every customer happy.  But if you can put yourself in their shoes and understand your customers’ journeys, you’ll understand why they feel what they feel. Why did they buy your product? What angered them? How can you fix it? No matter what the eventual outcome of the case, if you can figure out where they’re coming from, you’ll have knowledge about a swath of customers that you didn’t have before. And that knowledge is more powerful than any positive review. The positive of a negative review? It’s a chance to improve. And there’s no downside to that.]]> 3259 0 0 0 https://wearewoodruff.com/blog/pov/state-fairs-young-ag-professionals/ Wed, 30 Aug 2017 13:44:42 +0000 https://wearewoodruff.com/?p=3264 FAIRly important to our future Whether we’re farmers, agronomists, livestock producers or ag marketers, anyone with a career in agriculture has probably spent some time in the dusty barns and sunbaked arenas of fairs on both the county and state levels. Nearly 6 million youth participated in 4-H in 2016, making it the largest youth-development program in the country. And that’s not counting the 25 million current alumni. That’s a lot of kids who have participated in some sort of ag program in a public setting, often at the fairgrounds. That’s a lot of kids who have a passion for ag. That’s a lot of kids who are going to grow up with a career in agriculture. And that’s good for all of us. “These days, when you show animals, you’re probably looking at a net financial loss,” says our own account supervisor Scott Lynn, who has two children who show hogs and another who will start next year. “You’re not in it to make money. You’re in it for the passion. You’re in it for the dedication.” Showing animals isn’t easy. Lynn’s kids are 7, 13 and 15 years old, and due to fair logistics and packed schedules, the older two are often left to their own devices at the fair. They have to bathe, feed, prep and medicate the animals, usually without adult supervision. They have to make sure they get where they need to be when they need to be there, navigating packed fairgrounds with a not-always-cooperative slab of meat lagging behind. The fair show experience is a crash course in ag-adulting. “Kids who show animals have to know about antibiotics,” Lynn says. “They have to be versed in nutrition and everything else that comes with raising an animal. And because of it, my kids know more about animal welfare than most people who have been in ag their whole lives, and that includes corporate farmers.” Roxanne Turner, an educator at the Michigan State University Extension, wrote in 2013 about the importance of fairs and 4-H in the early lives of ag professionals: “Certainly everything one does in life teaches life skills which in turn help people to develop and mature as citizens within a community.  Through 4-H, however, volunteers and staff can help youth to develop more of these skills earlier in life, assist them to be successful, to be able to face challenges head-on and to persevere.” For a firsthand perspective, we spoke to 13-year-old Ethan Vanderwert, a five-year veteran of the Missouri state fair and son of Brownfield business development director Anita Vanderwert. Ag is in Ethan’s blood, and he’s been showing cattle since he was eight. He is adamant that the 4-H and fair experience has prepared him for a career in … gastroenterology. “Public speaking and leaderships skills, for sure,” Ethan says. “Being able to talk to people and not being nervous on stage will help me in my career, and 4-H teaches leadership that can help anyone be better.” At the fair, Ethan is part of regular “Let’s Talk Livestock” sessions, where he holds court with the general public and answers unscripted questions about his animals. “It’s impromptu, and I have to be quick on my feet,” he says. But don’t worry, ag industry professionals. We may lose Ethan to the medical field for a while, but he plans to run a ranch when he “retires.” These kids are nothing if not driven.

4-H is ROI 101

As evidenced with Ethan, state fair events teach ag kids life skills that stretch to all corners of the industry.  A 4-H kid could be involved in dozens of diverse activities in a single week, and every one of them based in research and providing real, tangible results. This applied research is the crux of everything in the ag industry, from product creation to marketing ROI. No matter what you do in ag, you must show results or the venture won’t matter. That’s business 101, and the fair and 4-H scene gives the future of our industry a head start in a competitive field. “Showing animals has to be treated like a business, even if it’s a business that loses money,” Lynn says. “But it ingrains a business-like acumen at an early age, and it teaches that there are ways to be successful outside of turning a profit. Kids who show at the state fair seem to have a big-picture view of the world.” And that’s something a lot of experienced ag professionals would give a fair amount of money to possess.]]> 3264 0 0 0 https://wearewoodruff.com/blog/pov/marketing-ag-product-busy-growers/ Wed, 13 Sep 2017 13:08:35 +0000 https://wearewoodruff.com/?p=3270 Know where they’re looking When it’s time to hit the fields hardcore, growers are still attentive to the outside world; they’re just looking in different places. So getting their attention requires going where they are. Farmers switch up their routines for this period, and so should you. Office hours become windshield hours. This means that print gives way to screens (even more than it does the rest of the year).  Be present on mobile. Get into their ear waves and become one with the radio and/or podcasts. Heck, with all the cord-cutting happening these days, some even have TV on in the fields or on the road, so consider a presence on popular ag programs whether they’re Internet based or traditional airwaves. Go digital and be on the move; the print rags will be waiting on the desk when harvest is over.

Own the weather, whatever it takes

This is a good rule of thumb any time of year. But during the short harvest window, growers obsess over weather more than ever. They seldom miss a forecast, and they don’t miss it multiple times a day. There is ample opportunity to get in front of their attentive eyeballs if you can harness a tailwind and become part of the weather reports. Banner ads on weather apps, push notifications, sponsored broadcasts; if you can own the weather, you can own your customers’ attention.

Get ahead of the game

No matter what part of ag you make your playground, looking ahead is a vital part of success. This includes marketing; preemptive strikes can make a huge difference, especially if it means grabbing growers’ attention before they get swamped. So look at pre-harvest communications. Before they get into the weeds, ask your customers where they need the most help and show them where your products can provide that help.  Growers are always looking for something to ease the workload in the fall; if you have the thing that can do it, make sure they know before the tires hit the rows.

Program your power with a powerful program

We’re beating a dead horse here, but growers will be busy for the foreseeable future. Anything you can do to lighten their load will be noticed and appreciated. So if you have a well-timed, easy-to-use program for early order, make it known. They’ll be thinking about the post-harvest and will likely be all ears and looking to get ahead of next season.

Keep it simple

Hey, have we mentioned that growers will be busier than a set of jumper cables at a country funeral? This means that whatever you do to communicate with them, you must keep it simple and straightforward; you don’t give them more work to do. Don’t show any new initiatives. Don’t ask them to learn anything. Don’t ask them to do anything. Just reinforce what they already know (which, if you’re doing things right, is your brand and its fabulous line of products) in a way that they can easily access and (more importantly) easily remember. You’ll want them coming back to you when they finally have the downtime.

The bottom line is the bottom line

When marketing to farmers, the single most important thing is to show them that you understand their business. And this means showing them, even subliminally, that you know when they’re busy and when they’re not.  If you’re going to “disrupt” them with promotional material, it can’t be disruptive. It has to be helpful, and if it demonstrates that you can help keep them in the black, they’ll appreciate it and remember to come back when the dust settles.]]> 3270 0 0 0 https://wearewoodruff.com/blog/pov/kc-animal-health-corridor-market-insight-seminar/ Fri, 15 Sep 2017 14:53:37 +0000 https://wearewoodruff.com/?p=3273 help educate attendees. During late August, we joined fellow animal health leaders in Kansas City for the KC Animal Health Corridor Market Insight Seminar. (Between CVC and KC Animal Health Corridor events, it was a big, big week in Kansas City.) Two thought leaders shared their insights into the major market trends shaping the animal health industry and the companion animal veterinary channel. Animalytix CEO Chris Ragland spoke about the evolving demographics of companion animal practice, while Rick Boggess, VP of sales and marketing at NAVC Publishing, addressed the topic of how market dynamics are changing what veterinary practice owners want and need from their suppliers. Here are some key highlights from their presentations:

Consolidation Among Leading Animal Health Companies

Significant consolidation has continued among animal health companies. The most recent M&A actions include Boehringer Ingelheim–Merial and Elanco–Novartis Animal Health. The top 10 animal health manufacturers now account for more than 80 percent of global sales with the “big six” (Zoetis, Boehringer Ingelheim, Merck, Elanco, Merial, Bayer) having sales of over $1 billion each.

Good-Looking Sales Trends

If sales numbers are any indication, the U.S. animal health industry is alive and well. U.S. animal health sales revenues across all segments are estimated to exceed $9.5 billion in 2016 with companion animal products continuing to dominate. Parasiticides, anti-infectives and vaccines represent approximately 65 percent of total 2016 sales revenues, and robust anti-parasitic sales growth is driving significant small animal market expansion. And it’s still a market with few dominant brands (only 15 brands have sales over $100 million).

Impact of the Human-Animal Bond (Heard this before?)

Pets are now part of the family, and the benefits of pet ownership are documented. Many pet owners now consider themselves “pet parents” and put the health of their pet over their own health. This has driven up the demand for veterinary care and premium products.

Industry Performance

A recent APPA study shows 55 percent of U.S. households have pets and pet ownership numbers are back to pre-recession levels. Multi-pet households grew by 5 million over the past decade. The good news for veterinary practices is that revenue is up 5.1 percent and patient visits are up by 2.1 percent so far during 2017. However, new client veterinary visits are down 9.5 percent.

Capital Attraction

The animal health space is extremely attractive to capital investors who love the growth, dynamics and market direction. Investors love the increase in demand for premium and natural products that’s driven primarily by the human-animal bond. Animal health is a defensive play that does well in downturns. Deal activity continues to rise (BI/Merial, Mars/VCA, etc.). Additional mega-mergers are still viable but will likely receive more scrutiny from federal regulators.

Corporate Veterinary Medicine

An estimated 3,000 hospitals are owned by 27 aggregators. By 2020, we could see 20 percent of practices corporately owned, which would represent approximately 40 percent of the volume. Specialty/emergency hospitals in particular are being rolled up quickly, with an estimated 50 percent of hospitals now corporately owned or belonging to a purchasing group. Corporate medicine drivers include (1) a high number of retiring practice owners looking for buyers, (2) the changing demographics of younger veterinarians, (3) high multiples offered by aggregators, (4) investors seeking above-market returns, and (5) attractive opportunities in the space.

Potential Threats to Veterinary Medicine

Threats to the veterinary medical profession include the high cost of veterinary education, new graduates’ high debt levels, the perceived high cost of veterinary care held by pet owners, and the decrease in new client veterinary visits.

Cost of Veterinary Care

Current conditions show a reliance on high-income customers and a loss of low-income ones. Among the potential solutions proposed for addressing the perceived high cost of veterinary care were telemedicine, pet insurance, employer-paid pet care, optimized pricing and the deployment of veterinary nurse practitioners (as in human health care). Business models for addressing the cost of care include wellness plans, basic care clinics (high volume, limited care), mobile clinics, clinics located in retail spaces, and the use of humane organizations for veterinary care.

Demographic Shifts

The U.S. millennial population (born 1980–96) is estimated at 83.1 million. As of 2015, they are the majority demographic in the workplace. As a group, they wield $200+ billion in buying power. They’ve disrupted communications by expecting instant access and communication, yet they look at multiple information sources before making a decision. Millennials live online and are always connected. They’re very dedicated to health and wellness, and are waiting longer to get married. When it comes to millennials and pets, their pets have become their starter families. A recent GfK research study shows 35.2 percent of millennials own pets (that’s more than boomers at 32.8 percent). They also tend to favor adopting rescue animals. Approximately 85 percent feed their pets a natural pet food. Of the millennial pet parents surveyed, 69 percent say they are likely to use technology to track pets. And 52 percent report making impulse buys for their pets. Millennial pet owners spent more than $11 billion on their pets in 2014, buying more care, including veterinary care, gifts and toys than any other demographic group. They also spent more on grooming and feeding their pets.

Don’t Forget the Boomers

Boomers (born 1946–64), at 74.5 million, represent the second largest demographic of U.S. pet owners, and are the wealthiest generation in U.S. history. Forty percent of this group own pets, which is up from 34 percent a decade ago. For these pet owners, pets are replacing the children they raised. These two speakers gave those in attendance a lot to digest. In future blog posts, we’ll take this data, glean our own insights and make recommendations that could impact how the animal health industry markets their products and services to the veterinary profession and pet parents. Stay tuned.]]> 3273 0 0 0 https://wearewoodruff.com/blog/pov/difficulties-passing-2018-farm-bill/ Wed, 20 Sep 2017 13:16:23 +0000 https://wearewoodruff.com/?p=3277

USDA Appointments: Currently, Secretary of Agriculture Sonny Perdue is the only Senate-confirmed presidential appointment. Traditionally there are approximately 17 appointed positions. This means that not only are there 16 open appointments, but also the staff hired to support those individuals once they are in office are not yet in place.

Administration Priorities: When you look at the current priorities of Trump administration, agriculture is not topping the list. Tax, health insurance and immigration reform, not to mention the ongoing North Korea crisis and disaster recovery, are all leading the discussion. The challenge is, without a commitment to agriculture up front, you are fighting for focus and attention.

Tax Reform/Proposed Budget: The initial budget submitted in May from the administration proposed a $228 billion reduction in spending on mandatory Farm Bill programs in the next 10 years. Those reductions include cutting crop insurance subsidies to $40,000 per year while eliminating the Harvest Price Option (HPO) and eliminating farm program subsidies for those farmers with a $500,000 AGI or higher.

Getting the Votes: Although Congress is under Republican control, that isn’t an automatic approval. In the U.S. Senate, 60 votes are required for passage, meaning that Senators will need to work across the aisle for success. While things are easier in the U.S. House of Representatives, you are still dealing with the 32-member Freedom Caucus that are ultra-conservative and less likely to support farm spending.

Fortunately, these aren’t unfamiliar challenges for the Congressional ag committees. In the House, Chairman Mike Conaway, representing Texas’ 11^th Congressional District, is a long-time member of the House Agriculture Committee and played a key role in the passage of both the 2008 and 2014 Farm Bills. The Senate Agriculture Committee is in a similar situation with Chairman Pat Roberts of Kansas. This knowledge of the Farm Bill process will prove useful as they navigate the development of the 2018 submission. But consensus must be built. The House Agriculture Committee is hosting listening sessions at farm shows across the country, and most recently at the Farm Progress show in late August. You can read about these sessions, and in many cases view and/or listen to the grower feedback via the committee website. The Senate Agriculture Committee is doing much the same, but on a bigger scale. In addition to the committees, agriculture organization are starting to formally declare their Farm Bill priorities. From the American Farm Bureau Federation to the State Departments of Agriculture, expectations are being established. Through the upcoming annual meeting season, we can only expect this to increase in attention received. If you are involved in agriculture – in either crop or livestock production – you owe it to yourself and your business to be part of the conversation on the 2018 Farm Bill. In fact, if you are concerned with our nation’s food security and supply of domestic renewable energy and fiber, the negotiations for the 2018 Farm Bill are worth your time. Get involved. Attend a meeting. Form an opinion. Call your elected officials. It could be the difference between the Farm Bill we’re given and the Farm Bill we want.]]> 3277 0 0 0 https://wearewoodruff.com/blog/pov/expert-conversations-kc-animal-health-corridor/ Tue, 19 Sep 2017 15:35:34 +0000 https://wearewoodruff.com/?p=3283 What are the advantages of doing business in the Animal Health Corridor? Today, with over 300 animal health companies in the KCAHC, this epicenter represents the largest concentration of animal health companies and service providers in the world —biotech innovation labs, research farms, ingredient suppliers, manufacturing facilities, legal firms, advertising agencies and everything in between — that all focus specifically on the animal health industry. The Kansas City area is globally unique in its ability to help support the establishment and growth of animal health businesses. And with the establishment of the KCAHC board and leadership, there is nowhere else a company could go to have instant and easy access to the expertise, resources and support that can be found in the KC area. Through effective collaborations, the Corridor has:

• Developed a global brand that provides clout to emerging businesses and international companies building a North American brand presence.
• Provided unique engagement opportunities for the industry to connect at both business and individual levels. The connectivity of the region is the foundation of our strength and value.
• Provided a support system for startups – incubators, service providers, universities and animal health industry connections.

Key players in the region’s business, education, scientific and government communities have joined to cultivate a climate of opportunity for animal health companies. How does that collaboration work?

The heart of the KCAHC’s mission is supporting the growth of existing animal health companies and attracting new ones to the region. The KCAHC team routinely connects existing companies and those being recruited to the region with key players. Every organization that we work with has a “can do” attitude and works side by side with us to find solutions. We really are fortunate to be in a community that is collaborative and inclusive.

The CENTERPIECE of the KCAHC is its leading education and research capabilities. Can you share who’s leading the charge in this state-of-the-art research?

There are so many examples in our region of educational and research institutions that are leading the way that it is hard to highlight just one. But one example of a collaborative approach between two universities in our bi-state region is the 1Data initiative. Kansas State University's Olathe and Manhattan campuses have combined with the University of Missouri–Kansas City to establish 1Data, a project designed to accelerate breakthroughs in human and animal health. The partnership looks to establish a new standard for analyzing cross-species health information, while it also aims to reduce drug development costs by bringing the two sectors closer together.

As part of the KCAHC, Woodruff recently attended Global Animal Health Week events including the Homecoming Dinner, Market Insight Seminar and Investment Forum. How do these events benefit the animal health industry?

It reinforces the KCAHC as the epicenter of the global animal health industry and highlights how we are leading the way by supporting innovation in the industry. We had over 1,500 individuals in Kansas City for Global Animal Health Week. Attendees traveled to KC from Canada, Brazil, Belgium, Finland, Ireland, Scotland, United Kingdom, France, Germany, Australia, New Zealand, China, Japan, Mauritius, South Africa and over 30 U.S. states.

Can you talk about the strategic priorities for KCAHC?

Recognizing that the companies within the KCAHC region are competitors, our strategic priorities focus on areas where we are all stronger by working together. They are:

1. Engagement of the animal health industry with the Corridor The KCAHC is a conduit for interaction and innovation within the animal health industry.

2. Public policy development efforts The KCAHC supports federal and state legislation and policies that advance and promote Corridor assets and resources through our partnerships and links to organizations that are primarily focused on public policy for the industry.

3. Workforce development The KCAHC helps develop strategies to attract and retain a workforce that’s skilled in the key competencies that meet the needs of KCAHC companies and organizations.

The KC Animal Health Advisory Board is a “who’s who” in animal health. Do they all play nice in the sandbox?

ABSOLUTELY! Every member of the KCAHC Board checks their company hat at the door and puts their Corridor hat on during board meetings and when working on Corridor initiatives. They all believe in the vision and power of working together toward common goals and speaking with one voice to advance the industry.  

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  KIMBERLY YOUNG President, KC Animal Health Corridor  

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]]> 3283 0 0 0 https://wearewoodruff.com/blog/pov/what-is-their-passion-marketing-to-audience-causes/ Wed, 27 Sep 2017 12:56:43 +0000 https://wearewoodruff.com/?p=3297 into, not just something to buy. Cause marketing is one business strategy that can help marketers more closely align with their customers’ passion for promoting social good, while at the same time growing their businesses. It’s not a new concept. Look at McDonald’s and its Ronald McDonald House Charities, which was started in 1974. Since then, the program has helped millions of families of children with life-threatening illnesses and has become the cornerstone of McDonald’s corporate social responsibility (CSR) plan to influence long-term social change Cause marketing programs have been on the rise in recent years. Today’s consumers are more likely to trust and engage with a brand and a company if they believe it is having an impact on improving society. For marketers, this provides key insights into buyers’ behaviors. All things being equal, 87 percent of consumers will purchase a product because a company advocated for an issue they care about, according to a Cone Communications CSR study. At the same time, 55 percent of surveyed consumers are willing to pay more for products from cause-supporting brands. While this trend likely varies from industry to industry, it makes sense to consider CSR in your marketing mix. In general, purpose-driven brands are more successful at attracting customers, recruiting top talent, retaining employees and delivering financial returns. Is cause marketing right for your business? It’s certainly not for every marketing situation. However, when done right, it can help make positive changes and impact your bottom line. Here are some strategies to consider.

Align with business strategy – and your customers

Nirvana is reached when your cause marketing campaign aligns with your business goals and customers.  Evaluate your business objectives, your customers and your company culture. What is your higher purpose and what does the company or brand stand for? Does the cause align with your business strategy? Determine if there is a cause or social issue that’s based on your company’s business model and values — and something that is important to your customers. Bring in as many perspectives as possible and seek input from employees and customers. You need them to be on board and committed. Do your research. What is the benefit that your brand brings to the world through your business? This is the nugget that customers want to believe in. Find that nugget, execute it well, and they will follow you. Just look at the Thank You Farmers campaign launched in 2013 by fast-food chain Culver’s. While connecting growers to diners, the mission underscores sustainability initiatives and commitment to quality food ingredients at Culver’s. The campaign clearly resonates with customers — just look at the social media engagement. The centerpiece of Thank You Farmers is giving back to family farms through young farmer education and Future Farmers of America (FFA), another important audience. And it’s integrated into everything the company does.

Commit to the cause

This program at Culver’s shows a commitment that is a must for success. A fruitful campaign is woven into the fabric of the company culture and is demonstrated over the long term. It’s more than writing an annual check to a local food bank or conducting a single event. Get some skin in the game and be authentic in your purpose and execution. The best programs engage people — customers, prospects, influencers — for the long haul. Think of it the same way you think of building a brand; it takes place over time and is constant in its purpose. This drives people to your brand and makes them come back for more. Toms’ One for One program is built on the premise that for every purchase a customer makes, a product will be given to someone in need. If a customer purchases a pair of shoes, for example, another pair is provided to a needy child (more than 60 million pairs have been donated). One for One originated from founder Blake Mycoskie who, while traveling in Argentina years ago, witnessed children growing up without shoes. He vowed to help do something about it when he created the company. That passion now extends throughout the company, all the way to loyal customers who feel as though they’re making a difference with every purchase.

Get everyone on the bandwagon

The Culver’s and Toms examples show us how a successful cause marketing program is only as good as the people who get behind it — from your cause partner to employees and stakeholders to your customers. When it comes to the cause partner, identify someone who will be all in. You will also want to be able to grow that partnership over time. This will strengthen the campaign and also bring new opportunities and program extensions to light. Toms has continued to revisit its campaign and has extended it from shoes to include donations of eyewear, water and birth kits. The campaign is still recognizable to its audiences, but the campaign has evolved to fill additional needs and keep customers engaged. Also, look at your campaign as a way to keep your employees engaged and attract new talent. Six out of 10 millennials say that a sense of purpose is one reason that led them to work for their current employer. The Conagra Brands Foundation provides a great example of how a cause becomes an integral part of a company’s culture, focusing on raising awareness for food insecurity and helping to bring healthy and nutritious food to those in need. Through the foundation, Conagra engages its employees as it partners with leading local and national nonprofits with multi-faceted programs aimed at crushing hunger. American business magnate and philanthropist Warren Buffett once said that we should look at the qualities we most admire in others and cultivate those habits in ourselves. “Just imagine if you could be given 10 percent of the future earnings of one person you know. Would you pick the smartest person? The fastest runner? No, you’re going to pick the person that has the right habits.” Your customers are looking to align with the brands and companies that have the right habits — those with whom they believe. Is your business strategy aligned with your customers’ passions?]]> 3297 0 0 0 https://wearewoodruff.com/blog/pov/woodruff-celebrates-national-dog-week/ Mon, 25 Sep 2017 21:16:38 +0000 https://wearewoodruff.com/?p=3300 What’s National Dog Week? Founded in 1928 by Dog World magazine publisher Captain Will Judy, National Dog Week highlights the strength and importance of the human-animal bond while advocating for proper care and treatment of these incredible beasts. Now in its 89^th year, it’s marked by community fundraising and adoption events, parties, corporate involvement and overall increased awareness of pet wellness.

Celebrate with us

In the words of Judy, “The world likes dogs because dogs are nearest to moral perfection of all living things.” We couldn’t agree more. So join us as we honor these incredible companions (including our own!) on Facebook, Twitter and LinkedIn throughout the week, and while we know you don’t need an excuse to show your dog some love, be sure to give them an extra-long belly rub from your friends at Woodruff.]]> 3300 0 0 0 https://wearewoodruff.com/blog/pov/weird-national-days-pet-marketing/ Tue, 26 Sep 2017 12:53:36 +0000 https://wearewoodruff.com/?p=3304 National Kale Day, the first Wednesday every October?  Welp, we regret to inform you that none of these days are fake. They all exist on detailed calendars all over this weird nation. And if your brand knows how to work that calendar, you can really connect with fans. People love their made-up holidays. Today (Sept. 26), for instance, we can celebrate National Compliance Officer Day, National Johnny Appleseed Day, and National Situational Awareness Day.  And what people love, brands love too, for better or worse. Some brands celebrate these pseudo-holidays in the best ways, having fun and wringing a lot of fan mileage from them. See how Taco Bell has more fun than a stuffed burrito with National Taco Day. Diamond Naturals, with a little help from your friendly neighborhood marketing agency, did something really cool for National Dog Day. The list of cool holiday/brand tie-ins is endless. That said, ill-advised holiday interactions can be as awkward as National Hug Your Boss Day. Check out Ramada Inn’s attempt to ride the bad tides of National Talk Like a Pirate Day. Or a certain wiggly food trying to take a bite out of Shark Week. Jell-O? More like hells no.

Celebrating doesn’t have to be ruff

As a pet care brand, there are any number of “holidays” that you can use to your advantage. Pet parents are no different than anyone else: they love a chance to talk about their pets. If your audience celebrates the day, you should, too! They’ll notice, and pay attention. So don’t be bashful about making your mark on the calendar. But there are ways to do it right. Let us help you.

Look to the past to get the future right

The best thing about calendars is that they never let you forget the past. Use the past to your advantage when trying to determine your future holiday celebrations. If you have social listening tools available (or if you have a partner who is adept at using them), you should, uh, listen to them. Look into what your audience has talked about and explore hashtags that have been deployed. Past trends dictate future trends, everything old is new, and, like it or not, we’re all going to talk like a pirate one day every year. Take a look at what your competitors have done. Do any of these holidays attract more of the industry than others? Does National Pet Week attract more eyeballs than National Dog Day? Sometimes, running with the pack isn’t the wrong thing to do. Check out past press; what did the media care about? If this past year has taught us anything on a grand scale, it’s that the media has influence, both good and bad. At the same time, take a look at neglected holidays. If you can make a day your own, jump on it. This one’s a balancing act; if it seems too commercial, it probably is, and pet owners are attracted to honesty over blatant commercialism. Lastly, look into the mirror of the past. What has your brand done that worked in the past? There’s no shame in hitting the same beats with a fresh set of drumsticks. Look at what went wrong, what went right, and always try to improve.

Be real

Whatever you do on whatever holiday, be real. As we hinted a few paragraphs ago, pet owners (millennials especially) can sniff out inauthenticity like a bluetick hound sniffing out a raccoon. So don’t force it; your flag should be planted on a day that makes sense and provides some value to your audience. Even if it’s simple entertainment. For instance, the Woodruff offices are no strangers to dogs. We also happen to partner with a few pet care brands. So when we celebrate National Pet Week this week, you’ll know it’s authentic. We love dogs, and our audience knows it’s real. However, authenticity isn’t quite enough. You have to have a reason to put your pawprints all over a holiday, one that matters to your audience and to your brand. Be sure to give your audience something it wants, whether that’s a coupon, a discount, some helpful information, a good laugh. And for your own purposes, make sure you have a clear call to action. Consumers will play ball if they like what they see.

Get bang for your buck

We just covered making sure your CTA is front and center, but how do you really make sure that your holiday efforts are worth it? For best results, don’t work in a vacuum. Don’t tweet it and leave it. Use this opportunity to unleash the hounds on multiple fronts and integrate your campaign. If you tweet it, blog it. If you blog it, it’s worth spinning into a press release. Use that press release as an opportunity to package an infographic. Make sure your landing page is included on all materials. No communication lives alone these days. Use all your available channels to declare your love for this holiday. Make sure your timing is right and that the less-instant avenues are set up to correspond with the immediate interactions. You can tweet whenever you want; things like YouTube videos or even HTML emails may take some longer-term planning. Time it so that everything hits when it will make the most sense for the holiday. And when planning, make sure you have the manpower to do everything you want to do. Making a video sounds fun, but often requires expertise that not every company has on staff. Look at the big picture and make sure you have the bandwidth to paint it entirely. Speaking of bandwidth: Be prepared to interact with fans. If the campaign is a success, your audience will want to talk to you about it. Do you have the manpower to respond to rabid fans? If your planning is smart and your CTA is clear, you’ll need enough resources to respond. And there are worse problems, right?

There’s always next year

There’s a holiday for every interest, and a lot of holidays that should have no interest at all. It might be tempting to hitch your wagon to every last horse. When making the decision to celebrate, do your research and make informed decisions. The calendar game is no different than any other marketing tactic; you need to be smart, efficient and have a clear message. The good thing is that these holidays happen every year, so there are infinite opportunities to measure, analyze, evaluate and plan for next year.]]> 3304 0 0 0 https://wearewoodruff.com/blog/news/recap-national-dog-week/ Fri, 29 Sep 2017 17:06:20 +0000 https://wearewoodruff.com/?p=3310 heavy emphasis on the “fur”) here at Woodruff. We hope you enjoyed celebrating with us and our four-footed companions and followed along on our social media. For even more waggishness from the week, check out the video below.

Miss any of the action?

This week, we didn’t just focus on our own pups. As experts in animal health marketing, we want to share our knowledge and results with those who understand the power of the human-animal bond and actively work to improve the lives of our beloved pets. From advice about source ingredients, to marketing to millennial pet owners, to leveraging the world’s weirdest holidays, we hope you enjoyed learning more about the animal health realm.

Want more?

Reach out! The team at Woodruff is always here to answer your animal health marketing questions. And be sure to subscribe to our blog digest so you don’t miss a single nugget of wisdom.]]> 3310 0 0 0 https://wearewoodruff.com/blog/news/front-page-news-month-columbia-mo-started/ Fri, 29 Sep 2017 20:45:58 +0000 https://wearewoodruff.com/?p=3313 Columbia Business Times. Our CEO and founder, Terry Woodruff, shares the story of how it all began 25 years ago -- and where we're headed. Check it out!]]> 3313 0 0 0 https://wearewoodruff.com/blog/pov/social-media-for-pet-products/ Tue, 03 Oct 2017 12:52:14 +0000 https://wearewoodruff.com/?p=3316 This is the first part in a series about the evolution of social media and its impact on marketing communications. Today, we’ll talk about the demands of the social media audience and how that can work to our advantage in the pet health biz. Social media, like any living, breathing organism, is constantly evolving. Think bacteria bubbling at the bottom of a deep ocean: once social was a narrow-use personal tool for sharing baby pics or cat memes (before they were even memes! Remember LOLCats?) with your weird aunt Nelly. Now the bacteria have grown feet, sprouted wings, built skyscrapers and gone to space – those tools have evolved into something businesses can exploit for distributing messages. Millions of years of evolution in a decade and a half. What began with MySpace has spawned Twitter, LinkedIn, Facebook, SnapChat and Instagram. And that’s just the first page of our phone menu. Personal users now have dozens of ways to share their hyper-filtered photographs, 5-second videos, reaction GIFs and, yeah, cat memes. Always with the cat memes. For pet care brands, the evolution of social media is even more complicated and (usually) exciting. We have so many ways to reach people who care a lot about animals. Too many ways to reach our audiences! But the audiences, they are a-listening, and they’re using social media to do it. According to Pew Research Center, 68 percent of American adults use Facebook; 28 percent use Instagram; 25 percent use LinkedIn; and 21 percent are on Twitter. Globally, there were 2.34 billion social media users in 2016; this is projected to reached 3.02 billion by 2021. If your brand is on social media, there are lots of eyeballs on you. But as social media evolves, so do our audiences’ needs. The people can find a social media channel that caters to their very specific needs. But they also expect companies on that channel to do the same. It’s a blessing and a curse for marketers.

The curse

The curse is that viewers expect more from us. They’re no longer willing to watch a commercial on TV, make their own decision to drive to the store, and buy your blender. Those one-sided days are over. Customers expect brands to not only interact with them but to interact immediately.  They want instant customer service, and they want it brought to them. Twitter, for instance, has replaced the in-store customer-service counter and the 1-800 number almost overnight. Customer service interactions on Twitter have increased 250 percent since 2015, and the cost per resolution via Twitter is 17 percent that of a typical call centers. Additionally, 32 percent of those who use social media to contact a brand’s customer support expect a response within 30 minutes. An additional 42 percent want answers inside an hour. The days of waiting for the next available representative are quickly getting long in the tooth.

The blessing

But now the good news. If the audience is demanding your attention, it means they’re listening. And that means you have ample opportunity to build relationships. Suddenly, you’re on the same footing as the Aunt Nellys of the world; the disconnect of social media’s 1s and 0s means that you’re the same distance away as friends and family. The chance to cozy up to your customers has never been easier to take.

Build trust, use trust

And if you’re in the pet health business, well, cat memes basically started the Internet. You’d be crazy to not use that to your advantage. If you interact with your customers in the way they insist that you do, you can easily establish your brand as the resource they need. Become the Twitter feed that they go to for answers, and they’ll trust you. And that trust will evolve into purchases of your products and services.  No one ever questioned Aunt Nelly’s lemon cakes, y’know? Now that they trust you, use the door in the other direction. Trust them. Give them content to share/like/emoji at/comment upon/etc. Even if someone is only hitting the LIKE button, other people can see that they hit that LIKE button – and your reach gets longer. But remember, you have to produce content that will connect. Make your brand seem human; people can sniff out blatant marketing ploys and, more and more, it will turn them off.  But humanize your brand? Make your audience identify with you and your love of pets? There’s the sweet spot. If they trust, they’ll be loyal.

Give it to them and they’ll give it back

If the audience trusts you, they’ll be likely to do what you want them to do and go where you want them to go. You’re now the resource; they’ll use you as such. And you should use this to your advantage. Share your blog posts, infographics, videos, employee highlights, product spotlights – anything that you want dispersed into the atmosphere. Your audience will appreciate the fact that you’re giving them useful and/or entertaining content and they’ll do your work for you. Here’s the kicker: once a customer is a loyalist, they’ll have your back. If they’ve been sharing and interacting with your content, they’re more likely to come to your defense during times of crisis. It’s much better to have John Q. Public on your side if you have an accident or product recall or stock market hit or other crisis. Your brand lovers will rally and take on the haters. Just look at any comment section, message board or Twitter thread for evidence. Social media is no longer a single-celled organism. It’s evolved into a many-tendrilled beast. And if you can tame that beast, you can evolve your brand. Coming in part 2: Social media and collecting insights]]> 3316 0 0 0 https://wearewoodruff.com/blog/pov/communicating-equine-welfare/ Tue, 10 Oct 2017 13:00:08 +0000 https://wearewoodruff.com/?p=3321 Herding together Rutgers University states, “For the most part, horse people share the concern of welfare groups with respect to humane treatment of horses. However, horseowners and organizations must realize that, regardless of the care given our animals, some activist groups will continue to attack the use of horses as exploitation, with a view to disrupting the use of horses by humans. Horse people must be prepared to defend horse farms and horse sports and events from unwarranted attacks by animal rights groups.” Rutgers goes on to suggest that the equine industry must band together to combat the false information thrown around by animal rights groups. Facts are on the side of those in the industry; we have our animals’ best interests at heart, and that should be all that matters. We need to be unified in getting that point across to the public.

Hemorrhaging good sense

A good example of how non-scientific voices can create controversy where none should exist is in the racing arena. Our activist buddies frown upon the regular use of furosemide (commonly called Salix or Lasix) in racing horses. And sure, without any facts, the thought that horse trainers routinely “drug” the animals comes across as cruel or excessive. But the reality is that the drug is a safety measure that probably saves a boatload of horses from being put down. All racehorses suffer from exercise-induced pulmonary hemorrhage (EIPH), a condition that causes bleeding in the lungs or nose during exercise. EIPH can result in the lungs filling with blood and, in some cases, sudden death to the horse — which also means possible harm to the rider. Furosemide unequivocally helps exercising horses, and it’s been used since the 1970s. In a 156-horse study, it basically wiped out severe bleeding, keeping racehorses and their riders safe and healthy. So deriding the use of this drug is putting the cart before the horse.

Communication is key

No matter where you fall on the furosemide issue, the point we’re making here is that if enough voices yell loudly enough, any brand can take a hit in this emotionally charged industry. The public can be swayed to one side of an issue rather easily, so it’s always best to get there first. That means being proactive in our communications. We recently discussed putting veterinarians back at the center of equine wellness decisions, and that’s also important when it comes to dealing with the general public. Vets are the animal welfare experts and they should be considered the animal welfare experts. Even for those vets in the field, sometimes it’s tricky to assess animal welfare. “Healthy” can be relative, after all. But if anyone is qualified to determine the welfare of a horse, it’s the veterinarian. If the vet determines that a horse is being mistreated, the vet should be empowered with the tools he or she needs to not only assess the situation, but to get the horse the best care it needs. And that means that a certain amount of trust is required, from horse owners, the industry and the general public.

Spend time talking, so we can spend time caring

No matter the public perception, the equine industry, veterinarians and horse owners are all concerned with equine welfare and, as such, go above and beyond for their equine partners. Because of the vocal minority of non-horse-owners concerned with ethics in the industry,  it’s important  that we take every opportunity to hammer home one idea to the public: We care. Finding opportunities to establish common ground among the industry, veterinarians, horse owners and the general public will only increase the harmony between the groups, decrease skepticism and allow the equine industry to get back to the business of caring for horses.]]> 3321 0 0 0 https://wearewoodruff.com/blog/pov/ag-outlook-forum-2017/ Wed, 11 Oct 2017 14:00:41 +0000 https://wearewoodruff.com/?p=3324 Ag Outlook Forum in Kansas City, sponsored by the Agricultural Business Council of Kansas City and Agri-Pulse, where we heard from elected officials and business leaders on trends shaping the ag and rural landscape. Taking part in the forum were the lieutenant governors from Missouri and Kansas in addition to leaders from the Federal Reserve Bank of Kansas City, Cargill, John Deere and Kansas City Southern Railroad. As a major sponsor, Woodruff had inside access to the event and participants to gain valuable perspective on issues affecting the state of ag — from across rural America to beyond our borders. Over the coming weeks, we will roll out some of these insights. For now, here is a taste of what we are hearing.

The ag future is looking brighter.

While the ag economy is still struggling on many fronts, the outlook for the U.S. economy is positive. Esther George, president of the Kansas City Federal Reserve, reported that leading indicators are on the rise: consumer spending, housing values, wages and job prospects. Those factors bode well for agriculture. Even though net farm income has fallen each year since 2013, the recent bumps in commodity prices and global demand trends are providing bright spots. John Lageman of John Deere outlined a bullish outlook for U.S. ag’s long-term future, highlighted by factors that mean opportunity for the industry: global population expansion, urbanization trends in the United States and middle class and income growth in countries such as China and India.

Nervous about NAFTA.

While there was no mention of the 2018 Farm Bill among presenters, trade issues came up quite often — in particular, the renegotiation of NAFTA. Since his appointment earlier this year, Ag Secretary Sonny Perdue has rallied hard for open markets for U.S. ag exports because more than a quarter of U.S. ag production is shipped to markets outside the country. Perdue’s position was echoed by Brian Hancock of Kansas City Southern Railroad, which depends on trade across the border with Mexico. He outlined the importance of open markets for agriculture. Mexico is emerging as a major global ag player, he added, particularly in protein production; ag trade between the United States and Mexico has increased by 520 percent since 1993. Keeping the grain channel open to support Mexico’s growing animal production economy is important. Other global markets are emerging. One example is South Korea, a growing market for U.S. beef.

“Help wanted” signs abound.

Brian Sikes says he goes to work each day at Cargill where there are more than 1,000 unfilled positions. The corporate vice president at Cargill told attendees there has never been a better time to work in agriculture, but he also cautioned that a shortage of labor will hinder the industry’s growth. “Realistic” immigration policies and attracting diverse and skilled workers to the industry are critical. The same skills that are being sought by the likes of Amazon and Google — data science, finance, MBAs, technology — are needed for agriculture to remain globally competitive, Sikes told attendees. We had an engaging conversation with a few ag leaders about how to get talented millennial workers from urban areas excited about working in agriculture. Follow our blog, or check back for more on that at a later date. Labor issues in agriculture are something that we’ve been following, but we were surprised that this became such a major theme during the Ag Outlook Forum. It was woven into just about every presenter’s talk. Keep following our blog posts and social media for more perspective on labor and other themes from the Ag Outlook Forum and discussions we had with key industry influencers who were there. Photo courtesy of Agricultural Business Council of Kansas City.]]> 3324 0 0 0 https://wearewoodruff.com/blog/pov/revisiting-pet-industry-purchase-predictions/ Tue, 17 Oct 2017 13:29:57 +0000 https://wearewoodruff.com/?p=3330 this blog, about the American Pet Products Association (APPA) prediction that 2016 would be a $62 billion year for the pet products industry. While “skeptical” wasn’t the right word to describe our reaction to that prognosis, it’s the first word that came to mind. The APPA used 2015 final numbers combined with early 2016 data to arrive at the big 62. It was predicted that food sales ($24 billion) would lead the charge by a healthy margin, with vet care coming in second at a cool $16 bill. Back then, we wondered how legit these predictions might be. We weren’t calling shenanigans on the prediction; instead, we were wondering if mitigating factors like inflation, higher costs of veterinarian care, etc. might make these big numbers seem like not-so-big numbers. A year ago, we determined that while maybe that prediction was a little misleading, it was still a helluva good number for everyone in pet care, and while year-to-year growth was down a touch by percentage, it was still growth.  So, we asked some questions and found some answers. Now, we’re going to look back and see what actually happened in 2016.

2016 – Better than predicted

Welp, the joke’s on us, at least a little bit. No matter how you analyzed the numbers going into 2016, with a little hindsight, it’s pretty clear that it was a year that exceeded predictions, nearly across the board. And in some cases, really exceeded. As you can see by the handy chart, while there was a tiny dip in animal purchases, every other category exceeded predictions. Food purchases blasted through the prediction cap by more than $4 billion bones. There’s no skeptic in the world who can complain about 10 percent growth. And the good news is that the crystal ballers at APPA are predicting more growth in 2017. We’re looking at another 4 percent and $70 billion. No matter how you slice it, it’s good to be in the four-legged-friend business.

Putting a face on the numbers. A human face.

There’s only one way to look at this nonstop uptick. We love our pets. Way back in early 2016, we wrote at length about how buying habits in the industry were changing largely due to millennials treating their pets more like family. But it’s even more than that. Dogs and cats aren’t “humanized” any more. They’re human, more or less, and pet owners see their fluffy fellas as near-human counterparts. Pets often live the same lifestyle as their people. We don’t skimp on pet care; we don’t pinch pennies just because it’s for the shorter members of the family. In many cases, pets eat better than their people. This is clearly a driver of the ridiculous growth in pet food sales. We’re not out there buying dry kibble from plain white 50-pound bags that say “dog food” any more. And barring financial crisis, we don’t see people walking that feeling back.

A special increase for specialty services

The high-end pet lifestyle isn’t stopping at gourmet cuisine. We drop dolla dolla bills on whatever Muffins needs, from grooming, boarding, walking, and training to more high-end services like special play parks and spas. This category of pet industry sales is estimated to grow another 6 percent in 2017, which would make its percentage of growth higher than any other segment.

The end is near

Soooo, this upward trend has to turn downward dog sooner or later, right? And how can we maximize our business before it does? As 2017 draws to what should be an exceptional close, what do we do as animal care or pet product marketers? Here are a few brief ways we can stay on top of sales mountain. Remember that pets are people, too. Focus on those products and experiences that are more “human” than ever before. Stuff that used to seem like it was only for crazy people is where you want to look for innovation. Think travel. Think high-end services. Think doggie massages. No idea is too weird when you head down this road, and in most cases, the more outlandish, the better. Ride the wave! Prioritize pet welfare. If pet owners are willing to spend money on acupuncture for Mitzy’s stress levels, they’ll certainly pay attention when you partner with a cause that they can believe in. Find a pet-welfare cause you can get behind, and stay behind it. Never forget that tech remains king. Apps, mobile, interactive and immediate are words that should never be out of sight. Propel your business forward by developing things that make life easier for pet owners. Ultimately, Woodruff’s POV on this sea of opportunity remains the same as it was a year ago: Research and understand consumer insights. Know what motivates your customers, their wants and needs, and then position your product, service or brand to satisfy those wants and needs on an emotional level. If you know this, you know what, when and where those customers will spend and, most importantly, why they’ll spend (nearly $70 billion next year). So now you have 70 billion reasons to stay on top of this. That’s like 11 percent growth!]]> 3330 0 0 0 https://wearewoodruff.com/blog/pov/find-the-right-ag-spokesperson/ Wed, 18 Oct 2017 16:06:42 +0000 https://wearewoodruff.com/?p=3337 The Attributes of a Great Spokesperson No matter what your company is trying to achieve, your spokesperson must always be authentic, credible and relatable. In this age of data breaches, banking scandals and fake news, people are losing trust, which means your company has to work harder than it ever has before to earn and maintain trust from its customers and key stakeholders. (And if you’re in agriculture, you have to work even harder if you want to gain farmer trust.) A company can be doing all the right things from their target audience’s perspective, but without the right spokesperson who can put a magnifying glass on those efforts and relate to the audience in their terms, it will fail.

Identifying Your Spokesperson

Before Woodruff provides any recommendations to our clients, we take three factors into consideration to help us determine who might be the right fit.

1. Know Your Audience (Really Know Them) At Woodruff, we focus on knowing the audience we’re trying to reach. Not just knowing what category they fall into, like farmers or dog owners, but really understanding who they are. What kind of farmer are they? What are their fears? What challenges them the most? What do they celebrate? Knowing this information will help us put ourselves in their shoes so we know how best to communicate with them.

2. Talk the Same Language Have you ever taken a trip to another country, but didn’t speak the native language? Even if you knew a few words and could get the general idea, something always got lost in the translation. The same thing can happen to brands. Companies can get so caught up in their brand speak that they end up talking to their audiences in this foreign language. They must have a spokesperson that speaks the native language to communicate more effectively.So if you’re trying to reach employees, leave the CEO to handle earnings and analyst calls and consider using another influential employee to be your spokesperson. Want to reach moms about the food they purchase? Consider tapping into a farmer who’s also a mom to share her experiences.

3. Draw From the Power of “Me” In its latest Trust Barometer Survey, Edelman found for the first time that, when it came to ranking the most credible spokespeople, “person like yourself” tied in importance with “technical expert” and “academic expert.” That highlights the importance and power of relatability. Think about that for a moment, and you’ll see that’s true. While farmers may want to hear from company executives about the future of a company, they would much rather hear from other farmers about their experiences with that specific combine or seed treatment. They’d appreciate seeing someone in their situation whose field was saved because of the fungicide they applied, instead of hearing the marketing manager talk about the fungicide’s benefits. That’s when using testimonials and reviews can become important — two easy ways companies can be relatable and even more credible.

The bottom line is that your spokesperson (even if it’s indirect through a testimonial or review) is important, so they should be considered carefully. That person will provide real-life examples of your company values at work. Making the easy choice by simply going to your highest-ranking executive to be that spokesperson may actually alienate you from your audience rather than build trust with them. Instead, take time to evaluate what you’re trying to convey and who the right person is to convey it. And if you need help in figuring out who your spokesperson should be, give us a call. We’d be happy to help.]]> 3337 0 0 0 https://wearewoodruff.com/blog/pov/identifying-marketing-insights/ Tue, 24 Oct 2017 13:13:45 +0000 https://wearewoodruff.com/?p=3342 What exactly do we mean by insights? The official Woodruff definition of an insight is “a newly discovered truth about the target market that inspires opportunities to set your business apart.” The term “insight” is thrown around loosely, and we believe that it’s often misapplied. To talk about what we mean by insight, we should talk about what isn’t an insight. For example, information is not insight. Facts are not insight. If applied correctly, facts can lead to insight. The challenge is seeing what the facts are really telling you. That’s where you find the insight.

So how do you recognize an insight?

Well, the first clue is that it’s not obvious information. We believe an insight demonstrates an accurate and deeply intuitive understanding of a person or thing. It isn’t typically easily accessible, so if it comes easy, it’s not likely to be an insight. You don’t get insights from simply gathering data. You gain insight by analyzing the data that you’ve gathered and discovering that singular piece that is a new perspective. It’s often something that initially seems completely out there, and you’ll know you’re on the right track when you discuss it with the “experts” and it causes them to pause and reevaluate their beliefs. Here’s an example. We were searching for breakthrough insights for an ag client. We understood that there is a long-standing, pervasive belief that “Farmers look at their job as a lifestyle.” So, that’s not an insight. It’s a common belief that farmers work 24/7, especially during planting and harvest season. But in the course of our research, we discovered that this younger generation (40 and under) of farmers will shut down the machines early — even during planting season — and say, “I’m going to go to my daughter’s softball game.” There’s your insight: Farming is no longer, “I’m on at all times.” And we knew it was an insight because when we presented the idea to people who’d been in the industry for years and years, they went, “Really?” Insights are often unexpected ideas, and they’re sometimes hard to accept at first. But when embraced, they can deliver incredible results.

You’ve mentioned research, but what is the Woodruff process for discovering an insight?

Probably the most important part of the process — before you do any research or data collection, even — is knowing the audience intimately. You need that deep understanding so that you know where to start, but it informs the whole process, not just your immediate reaction. In fact, it helps temper that immediate reaction in many cases. In the farmer example we just discussed, you have to know farmers to know that this bit of information will stand out to them, but you also have to know how that information will help differentiate. But there are a lot of ways to gather data. Some are very formal and structured: interviews, focus groups, and surveys. Those are vital parts of the process, but it can be tough to make them useful because often, people aren’t very good at articulating their own insights. It sounds cruel, but Henry Ford said it best: “If I listened to my customers, I would have built a faster horse.” It’s not the audience’s fault. All they know is a horse; they can’t envision what might be important because it hasn’t been important to them yet. This is why we often go deeper. We use methods to pull out latent feelings, instead of Q&A-type formats. Instead of saying, “What do you want this brand to be about?” we’ll give the subjects a collection of imagery and ask, “Which of these pictures represents what you want this brand to be about?” That subconscious response is often more illuminating than any survey. We also believe in tools that gather conversations online. We’ll look at news trends and themes. We’ve installed a formal process to look at and evaluate all this information and ask the relevant questions. “Who are the sources?” “Are they credible?” And most importantly, “Is it differentiating?” If everyone is talking about it, it’s probably not that insightful. It might be true, but it won’t make a huge impact. We’re always looking for that thing that’s uncommon, something that will be different.

How is the Woodruff insight process different than other agencies’ process? After all, everyone believes that their insights are genuine.

To be very blunt, most businesses don’t have the capacity, time or freedom to generate true insights. Delivering an insight takes dedication. It takes openness. It takes a spirit of curiosity and a willingness to dive in and better understand things you don’t understand. It takes an insatiable desire to learn. If you don’t have those things, the end product reflects it. And I think that a lot of times, things that are labeled as insightful, as “knowing an audience,” actually are a product of the easiest route taken by the people creating them. Insights are hard. You need people dedicated solely to that effort. You need someone to ask how much of what is cranked out is truly insightful. How much makes the audience say, “Wow, they really do understand me!” You need to understand an audience to truly connect with them. And there’s an insight for you.  

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  SCOTT KINGTON EVP, Strategic Planning & Brand Development  

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]]> 3342 0 0 0 https://wearewoodruff.com/blog/pov/opportunities-with-legalized-marijuana/ Wed, 25 Oct 2017 14:36:19 +0000 https://wearewoodruff.com/?p=3353 Mary Jane is evolving. Marijuana, that is. Once relegated to America’s counterculture and secretly grown on small parcels of land, marijuana is on a roll as it gains legal legitimacy. Twenty-nine states have legalized cannabis for medical or recreational use, and Canada is expected to follow suit in 2018. Huffington Post calls legal cannabis the “fastest-growing industry in the United States,” a bold assertion by anyone’s standards. However, the industry’s boom can’t be denied, with legal North American sales growing by an unprecedented 30 percent in 2016 to $6.7 billion, according to Arcview Market Research, and it’s expected to top 20.2 billion within five years, even without national legalization. Here at Woodruff, the trend prompts some questions: Is legal marijuana production a flash in the pan or a credible cash crop? What are the implications for the ag industry — now and in the future?

Budding business

While marijuana is still considered an illegal substance federally, most experts say that its production is here to stay and will continue to grow. In California, the country’s top cannabis cultivator, production has become industrialized much like its fruit and vegetable business. In that state and others, the business of cannabis is rising in importance, attracting investors, tech startups and entrepreneurs. Many argue that opportunities to get in on the ground floor are here now, particularly in states where it’s legal. Suffice it to say that legalized weed has unleashed the American entrepreneurial spirit. There’s a big push to find efficiencies in how it’s grown, develop an efficient marketing system and bring down overall costs to stay competitive. Sounds a lot like traditional production ag! On the cultivation side, marijuana production is a budding business and the industry is supersizing operations in anticipation of growing demand. Converted warehouses and other buildings are being turned into cannabis-growing greenhouses, and increased automation is coming onboard to manage the fast growth. Colorado and California have some of the largest grow facilities. One example is a cannabis park in Freetown, Massachusetts, which will include a whopping 1 million square foot facility and include energy-efficient greenhouses for production, plant processing spaces, testing labs and space for producing cannabis-infused products. Talk about vertical integration. Many traditional row crop farmers are making the transition, gaining employment in the segment or starting ventures of their own. Stephen Lipton, once an organic farmer of traditional crops, is now a cannabis production manager and oversees two research facilities and development at “The Farm,” a recreational and medical marijuana operation in Boulder, Colorado. He speaks frequently on the industry. In an interview with NPR’s Harvest Public Media, he said that agronomic skills like his are in high demand as producers look to increase yield, crop quality and their bottom lines — all goals that are very familiar in traditional crop production.

Uncertain regulations

With all the buzz about cannabis, there are hurdles, most stemming from lack of federal legalization. For entrepreneurs, getting startup financing can be tricky since many financial institutions want nothing to do with the industry. Marijuana’s stigma lingers, keeping many out of the business. There are also questions about whether the Trump administration will direct any policy or crackdowns from the federal level, although the focus seems to be on the nation’s opioid crisis. And recent wildfires in California put a temporary dent in operations in that state. Regulatory restrictions, including pesticide laws, can be cumbersome and vary by state and even municipality. Cannabis is still classified by the federal government as a schedule 1 controlled substance, and there are no pesticides registered by the EPA for use on the crop. In the absence of EPA oversight, the use of federally registered pesticides in cannabis production is technically noncompliant. The stigma of cannabis production has many major crop protection companies steering clear, opening the door for smaller investors and entrepreneurs. The gap is another reason why most production is in greenhouses where pests, diseases and weeds are already minimized. So far, production of legal cannabis is keeping up with demand — and then some. The limitations of state lines have slowed the market, as has slow adoption of cannabis for certain medical conditions. However, the industry remains bullish as more states line up to join the bandwagon of legalization. On this blog, we often write about disruptive trends. For agriculture, legal cannabis has the potential to be a disruptor if it emerges as a significant cash crop. Roger Obando, CTO and founder of Baker, a software platform for cannabis dispensaries, reported in The Next Web that legalization in agricultural powerhouse California was a “watershed moment,” and there is too much money in the crop to ignore anymore. We’d have to agree.]]> 3353 0 0 0 https://wearewoodruff.com/blog/pov/2017-kc-animal-health-investment-forum/ Tue, 31 Oct 2017 13:36:16 +0000 https://wearewoodruff.com/?p=3358 And the winner is… This year, PupPod won the innovation award at the event, as well as a check for $10,000 for its smartphone-connected puzzle toy designed to provide mental stimulation that "gets harder as the dog gets smarter.” More on this later.

More tech presented in KC

Other exciting tech-based business ventures at the investment forum included BabelBark from Newton, Massachusetts, which provides a cloud-based platform that connect pet parents, veterinarians and businesses via a fitness monitor and mobile app. Sentier has produced Vetcorder, a vital-signs monitor for measuring glucose levels, heart rate, temperature and blood pressure in companion animals while also acting as an electrocardiogram. Vet Innovations is launching a veterinary feeding device in November with the aim of tackling pet obesity by allowing precise feeding regimes. Principle Imaging, headquartered in Bozeman, Montana, introduced an advance in technology for the equine imaging market. Its X-ray imaging systems can provide diagnostic-quality images not currently available for the equine sector.

Our POV

All 18 companies that presented at this year’s KC Animal Health Investment Forum boasted innovative products that were worthy of consideration, but many of these products seemed more “retail focused” and appropriate for the pet products industry. While the veterinary medicine profession, animal health industry and pet products industry have always been intimately intertwined, as technology broadens the horizons of what is deemed “innovative” in the industry outside the traditional investment destinations of vaccines and pharmaceuticals, we can’t help but wonder if there’s a better way to focus our efforts. Wouldn’t the animal health industry be better served by funding and supporting companies that directly help the veterinary profession? By addressing the tough challenges facing veterinary medicine, we could help all facets of the industry. Because as our vets go, so goes the industry. Pet products like PupPod help promote mental and physical stimulation and meet a pet owner need (helping with “puppy boredom”). But when we think of what the industry really needs, we think of products that can solve the toughest health issues facing veterinarians and livestock producers – not so much pet toys or training. We don’t want to exclude these retail-focused ventures. They’re amazing! But for future forums, maybe we consider segmenting the presenting companies, and define what’s “animal health” and what’s “pet care.” Just food for thought.

Hope for the future

At this year’s Investment Forum, we saw innovative products that improve the fertility of cattle to help solve world hunger, molecular diagnostic platforms to monitor livestock health without the need for invasive sampling, breakthrough treatments for cancer in animals, environmentally conscious technology that converts waste heat and moisture to energy, and regenerative medicine using stem cell factors. We saw advances for companion animals, including products that fight obesity (the top health problem in pets) and solutions to specific health problems such as dermatological issues. These are the products that meet the animal health challenges of today’s veterinarians and the world’s livestock producers. These are the products that drive the animal health industry. Smart toys have a place, just not necessarily within veterinary medicine. We’re hopeful that in subsequent years, the investors and industry execs at the KC Animal Health Investment Forum will recognize the importance of products that impact veterinary medicine and the animal health industry as a whole. If that gets better, it all gets better.]]> 3358 0 0 0 https://wearewoodruff.com/blog/pov/outsiders-growing-agribusiness/ Wed, 01 Nov 2017 14:43:01 +0000 https://wearewoodruff.com/?p=3361 despite a family tree with no recent roots in farming or ranching. It’s always been my belief that if you call agriculture or agribusiness your career, the odds are high that you have a personal connection to the farm. And, unlike most other professions, it’s that farming connection that helps establish your credibility. It’s how you define yourself and it’s often your first talking point when explaining what you do. It gives you a voice in the conversation. That personal connection to the farm or ranch is often what keeps those of us without it on the outside of that conversation. As a kid growing up in a small farming community, I could only listen in as my classmates debated whether International or Deere was best. As a professional in agribusiness, the first question I often hear from colleagues is, “Did you grow up on a farm?” When I answer “No,” I then almost apologetically attempt to establish some link to the farm. After decades of attempting to find my voice in agriculture, I had a recent experience that intrigued me enough to write this post. I attended World Dairy Expo in October, and I was mistaken for a farmer. Twice. This had never happened in all my years in agribusiness. What was it that caused the mistaken identity now? The first possibility I considered was that I had finally earned a place in the conversation after so many years of exposure to agriculture. Like most farmers, I’ve become an active listener who is legitimately interested in what someone else is saying — if that person is sincere and to the point, that is. Big talkers are quickly disregarded and dismissed. Maybe it was those personality traits that shone through? I’d like to believe that was the case, anyway! Or maybe the reason is that something bigger has changed in the world of agriculture? Technology has made ag more accessible, young farmers have a very different view of farming than previous generations, and kids from non-ag families more often consider agriculture when they dream about their futures. Consider that the National FFA Organization had a record number of members again this past year, nearly 650,000 strong. The number of farm kids is not growing, so the bulk of this membership growth has come from kids who were simply interested in agriculture — even though they more and more often don’t have that direct connection to the farm. Whatever the reason, I took the case of mistaken identity first as a personal compliment and then, more importantly, as a potentially positive sign for the future of ag. Think about it. As an industry, those of us in agriculture frequently bemoan the fact that we’re not understood. We’re sensitive to criticisms leveled against us in how we grow the crops, how we treat the land, what we put on the soil, etc., etc. We’re often portrayed as unsophisticated hayseeds by those in the cities on the coasts and even the cities in “flyover country.” When we try to rebut misinformation that’s put out there, we’re ignored or unheard. We’re the ones on the outside in these conversations. The real potential for ag to have its voice heard might just lie in the fact that non-legacy people are taking an interest. There’s a young generation of “outsiders” coming in. Outsiders who grew up in urban and suburban environments, but who also were exposed to agriculture and rural America at an early age. Outsiders who are actually insiders with those who tend to misunderstand agriculture. Outsiders who are more likely to have a voice at both tables. I’ve been around agriculture for more than 50 years, and I’m just now feeling like I belong. But now that I’m an ag “insider,” I’m going to do my best to welcome everyone to the industry by asking them, “What got you interested in agriculture?” instead of “What do you farm?” Then I’ll listen intently and assure them that they’ve chosen a path populated by some of the most sincere, genuine people anywhere. No big talking required! Tim McKim is a consultant for Kritikos, a business strategy group started by Woodruff that collaborates with clients to unlock new business potential. We exist to deliver transformational ideas that drive profitable growth and ensure the long-term viability of your company. Have a business problem that needs solving? Share it with us via kritikosthinking.com.]]> 3361 0 0 0 https://wearewoodruff.com/blog/pov/the-blessing-and-the-curse-of-social-media-evolution-for-pet-brands-part-2/ Tue, 07 Nov 2017 15:31:35 +0000 https://wearewoodruff.com/?p=3392 This is the second part of a series about the evolution of social media and its impact on marketing communications. Today, we’ll talk about the benefits of using your channels to collect consumer insights and effectively reach your target audience. But beware: If you don’t use social media right, it can bite you! READ PART ONE HERE. Like it or not, social media has evolved from a cute pastime for people with time on their hands into a vital tool that businesses must use if they want to effectively reach people with time on their hands. And people who are too busy to do anything but glance at the phone between at-your-desk bites of lunch. And everyone else. It’s everyone, basically. Everyone is on social media in some form — so your brand must be, too. But this is a good thing! Because everyone uses some form of social media, that means that if you use your chosen platform effectively, you can not only reach a humongous audience but you can mine that audience for useful data.

Using social media to collect consumer insights

True insights aren’t easy to come by, but if you can sift the available data properly, you can uncover vital insights that would have been nearly impossible to crack just a few years ago. And social media makes a lot of data available to you, because your customers and potential customers are constantly talking. Even when they’re not directly speaking to you or about your brand, they’re talking. And whether they’re talking about your products, your industry, their own personal preferences or virtually anything else, just by talking they are providing you with a data stream. You can even use what they aren’t saying to learn something. But how do you turn all that information into something that will truly provide an unexpected outcome for your business? Hey, look, we tell you here. How synergistic! The main thing to remember is that everything can lead to that one little nugget that tells you something new, and you should use all available tools to find it. For example, if your customers are discussing dog food options on Twitter, you can use monitoring tools to set alerts for mentions of your relevant keywords. Even if they’re not talking about your products, you can learn what they are talking about, and why. And if you combine that data with other streams and tools like your CRM, you can take a comprehensive look at what’s working for or against your potential audience. You never know what will lead to that insight, so you have to follow your nose like a hound dog tracking a scent. You’ll know that nugget when you see it. And then you can spin that nugget into a product improvement, a customer-service upgrade, or whatever else will differentiate your brand.

Using social media advertising to reach your target market

After you gain your insight (or even before, really), the most effective benefit of social media remains its reach; it’s basically a direct line to your audience. Every major platform has advanced targeting capabilities, so you can hone specific messages for specific people if you have the manpower to craft the messages and the budget to advertise. It’s pretty easy to find out what your audience likes, what they share, what they click into and what type of ads work, where they go when they leave social media, etc. It’s an information stream like we’ve never had before, and if you want to you can send a specific message to Joe CatGuy in Nowheres, Nebraska. Or, thanks to a nifty technology jumps like Facebook Pixel, you can know exactly what product page Joe CatGuy visited, and make sure that product stays top of mind as he browses Facebook and other websites. Many of those tools are incredibly cost effective, too. The CPM of social media advertising can be more than 20 times smaller than direct mail or a magazine ad. What a time to be a marketer! An even more effective use of social media is to speak directly to influencers and let them do your work for you. Instagram in particular is great for hitting pet influencers. If you get them on your side to toot your horn for you, your message will be much more effective. And we have numbers to prove it! According to Nielsen, influencer marketing delivers an ROI that is 11 times more effective than traditional digital marketing. Twitter tells us that 49% of people say that they rely on recommendations from “influencers” when making purchasing decisions. Hey, we covered that, too!

Do it right or…nah, just do it right

Social media is a wonderfully useful tool for all brands, but for pet brands especially. Pet people love social media! But therein lies the danger. If you don’t pay close attention to your channels, your audience will notice. You have to post regularly and respond quickly to inquiries or comments. And while social media is cost effective, it ain’t free; you need to spend some money on paid ads or you’ll fall victim to the recent decline in organic reach. Because of these potential pitfalls, there is strategy involved. It’s not just “Get on all the platforms and post away.” You have to consider your bandwidth and staff. Can you interact effectively? The cardinal sin of social media is to neglect social media. If the audience feels abandoned, you’ll feel their wrath — but maybe not until it’s too late, because you’re neglecting your social media! So figure out what you want to say and who you want to say it to, and choose your channels accordingly. If your customers are on Twitter, your attention to Facebook won’t help. Social media is a powerful tool. It is a place where you can build insights and hear exactly what your audience thinks about you, and for free. But if you misuse social media, the ramifications can be costly.]]> 3392 0 0 0 https://wearewoodruff.com/blog/pov/state-of-ag-communications/ Wed, 08 Nov 2017 14:07:10 +0000 https://wearewoodruff.com/?p=3402 exposure. The Missouri program has pumped out qualified candidates for nearly a century. Look at any communications agency or manufacturer within the ag space, and you are likely to find Missouri alumni. And as these individuals advance, they are likely to hire other candidates from Mizzou. So now, without our go-to vein pumping out so many valuable resources, we must work a little harder to recruit new hires out of college; it’s a wider net, but not an insufficient one. Sitton’s advice to those looking to hire young ag communicators: Pick up the phone. So to speak. “Reach out to program advisors, get on subscription lists for department publications, post to job boards,” Sitton said. “Students need to know about you — and what you do — to be interested in a position with your company.” Another way to be visible to potential new hires is through the Agricultural Communicators of Tomorrow (ACT). ACT has chapters at universities across the country and has a significant member presence each year at the Ag Media Summit. ACT also features an annual competition for writing, publications, electronic media, photography, design & layout and public relations, so pay close attention to the winners. Volunteer to serve as a professional judge for this competition; you’ll not only help the students, but you’ll also gain your own insight about the talented individuals that are entering our field. While the loss of the Missouri program will be felt through the industry, it is essential to remember that there is still a plethora of great young talent out there. We just need to make sure that they know where to find us and we know where to find them.]]> 3402 0 0 0 https://wearewoodruff.com/blog/pov/equine-market-segmentation/ Tue, 14 Nov 2017 13:21:15 +0000 https://wearewoodruff.com/?p=3424 the most important goal. While it’s still not an easy task, recent technology (your Tweeters and InstyGrams, etc.) has made it possible to hone messages for particular segments of your potential base, as opposed to the hit-or-miss blanket approaches of the past. This market segmentation has become a popular method for brands who want to say very specific things to very specific parts of an audience. First, you segment. Then, you target. It’s a way to make customers in an otherwise vast sea feel like you’re talking directly to them.

Segments of segments

But how do you effectively speak to an audience that is already deeply segmented? In traditional market segmentation, the marketer controls how they segment the potential targets. The large audience has a lot of common ground, and our job is to drill down to find details that appeal to specific spokes of the common wheel. In the world of equine marketing, however, the wheel doesn’t even exist. Horse owners are different. Unlike virtually every other kind of animal, pet or livestock owners, there’s no primary reason to own a horse. Some horses are companion animals. Some are literal workhorses. Some race. Some are for show. Once you get past the fact that all horse owners seem to love horses, there’s not much common ground between the segments. The spokes don’t have a hub that unites them. For a horse owner to identify with a message (and then buy a product or service), they must “see” themselves in it. And to make a segment of the audience see themselves in your message, you have to not only know that segment inside and out, but intimately know all segments. Horse people can be especially passionate and knowledgeable about their animals, which means learning how to talk to them but especially how not talk to them. To truly connect, know how different horse owners talk about their horses. Know the things they would and, maybe more importantly, wouldn’t do around their horses. The only way to craft messages that will resonate with horse owners is to be as knowledgeable as they are. On some levels, you have to become the horse owner you’re trying to reach. And that ain’t easy! When you factor in variables like breed preferences, property types, geographic regions and subsets of every other category, it becomes virtually impossible to craft a message that appeals to a vast swath of the audience. It’s forced market segmentation, and it’s a hard road to travel. But you can do it.

Get intellectual. Or don’t.

In addition to every other variable we’ve discussed, think about the education level and experience of your targets. Horse owners can vary in background and experience tremendously, so some may require more information and education than others. This is a phenomenon that has changed over time, according to the Journal of Equine Science: “Whereas in former times horses were reserved primarily for people involved in agriculture, elite equestrians or the military, nowadays equestrian sport has become an activity for people with a wide variety of backgrounds. However, as more and more people become involved with equestrian sport today, the knowledge concerning animal husbandry in general is diminishing due to an alienation from agricultural themes in modern societies.” So in addition to knowing all the other quirks of your audience, you have to know how smart your messages must be. Too smart and you might lose the more casual audience while appearing to be condescending to the educated segments. Too basic and you lose everyone. It’s a fine line, and tripping over it could, well, smart.

Be professional. Or enthusiastic. Maybe keep it casual.

Horse owners can also differ in level of involvement in the industry. People who work with horses for a living have different needs than recreational or casual riders. According to a Brakke Consulting marketing survey, horse owners can be grouped into three distinct categories:

• Professionals
• Intense enthusiasts
• Recreational/casual

This is a good starting point for pinpointing your talking points and applying all of the points we’ve discussed so far to each of these categories will help you talk to horse owners where they live. Figuratively and literally. Each of these groups view their animals differently and that, more than almost anything else, should influence the shape of your communications.

Feel the love

Despite all the differences, segments, viewpoints and personalities in the horse world, there’s one thing all horse owners have in common: love. No matter why they own horses or what they do with them, it’s a commitment than isn’t ever taken lightly. The desire to do what’s best for the horse comes first. No one goes through the expense and effort of taking care of even a single horse without intense caring. A brand can only become “what’s best” for horses when the messaging conveys that you understand that love. Get that point across, and you’re well on your way to becoming the equine brand of choice, no matter the segment.]]> 3424 0 0 0 https://wearewoodruff.com/blog/pov/next-wave-in-agricultural-technology/ Wed, 15 Nov 2017 14:41:28 +0000 https://wearewoodruff.com/?p=3428 Surfing the waves of ag technology A 2017 Rabobank report “Bungle in the AgTech Jungle: Cracking the Code on Precision Farming and Digital Agriculture,” by Senior Analyst – Farm Inputs Kenneth Zuckerberg, laid out the concept that we have experienced four waves of ag technology. The first three waves included:

• Mechanization (first wave, 1700–1940s): the first tractors and the cotton gin.
• Ag chemistry (second wave, 1940s–1990s): everything from synthetic fertilizers to pesticides.
• Precision farming (third wave, 1990s–2014): the advent of GMO and GPS.

But the fourth wave? According to the Rabobank report, digital agriculture represents the newest wave of industry innovation. And if you follow the money, that seems like a safe assumption.     One only need look at this graphic from The Mixing Bowl to know that there is no lack of innovation in the ag technology space. Each of these companies represents a step in the field-to-plate sequence and each has embraced the digital agriculture approach. From companies like Blue River Technology, a media darling recently purchased by John Deere, to more recognizable names like Farm Market ID, everyone is attempting to get a piece of this next wave of technology. According to AgFunder, more than $10 billion has been invested in ag technology since 2014. And 2017? The company’s Agrifood Tech Investing Report: Mid-Year Review shows it is on track to exceed 2016 numbers. The first half of the year saw funding volumes increase 56 percent year-over-year, with $1.129 billion invested.

Progress doesn’t always go forward

But does this mean that farmers are using all this technology to move their farms forward? Unfortunately, the answer is no. Looking at something like variable rate technology (VRT), an innovation from the third wave of ag tech introduced in 1998, the USDA’s Economic Research Service estimates that adoption is between 20 and 25 percent of planted acres in corn, soybeans and rice. For cotton, that number is slightly more than 5 percent – a number that was achieved within two years of VRT introduction. According to Farm Journal, the lack of adoption is attributed to uncertain ROI and the crowded marketplace. As we come out of the fourth consecutive year of decreased net farm income, technology needs to have a return on investment in year one. Many companies reach out to farmers to talk about “potential” but then fail to provide a concrete case that drives technology adoption.

Information is great, but it’s not everything

The problem, for once, isn’t a lack of information. Companies are providing innovation after innovation that in turn provide the farmer with ample information. What isn’t being provided is some way to process that information into data that is easily used. Even for the savviest farmers, a deluge of information has no value unless there is a standardized way to translate it into dollars. A standardized data platform has the potential to flatten the learning curve, increase the ease of analysis and improve the rate of adoption due to a shorter window between use and ROI. The move to identify that platform is ushering in wave four. And for those companies that serve farmers and ranchers, adoption of that platform and customer training will be vital to successfully riding that wave into the future. You must be diligent in keeping up with technology, or you need to partner with a company that can provide that diligence for you. Being early to the game when the standardized platform emerges will allow you to adapt everything from product recommendations to loyalty programs. If you can help your customers see a swift improvement in ROI due to technology, you’ll already be hanging ten.]]> 3428 0 0 0 https://wearewoodruff.com/blog/pov/connecting-with-millennial-pet-owners/ Thu, 30 Nov 2017 13:27:14 +0000 https://wearewoodruff.com/?p=3441 DIFFICULT BUT WORTH IT According to a study by Wakefield Research, millennials currently make up 27 percent of the adult population in the U.S. and by 2018 will offer $3.39 trillion in spending power. But attention spans are shorter than ever and information is absorbed in an ever-increasing number of ways. It’s a large, but fractured, audience. The good news is that millennial pet owners take unprecedented care of their pets. After all, you probably don’t see many members of the Greatest Generation taking selfies of the teacup pups they carry in their Baby Bjorns. Millennial pet owners pride themselves on treating their pets like children (or better than children, in some cases). The Wakefield research shows that 76 percent of surveyed millennials said they were more likely to splurge on a luxury item for their pet than for themselves. There are a few reasons for this trend. While seeing pets as part of the family isn’t exclusive to millennials, they take it a step farther and view pet ownership as a way of preparing to have a family. It’s a generation that gets married later in life, so this intel checks out. Millennials are also far more likely than other generations to make impulse purchases to pamper themselves; it stands to reason that this impulse extends to their “children,” so they are more willing to splurge on higher-priced pet products than other generations. In fact, Wakefield points out that millennials are more than three times as likely as baby boomers to spend on pet grooming services like coat styling and coloring, and nearly twice as likely to purchase clothes for their pets. One man’s “splurge” is another man’s “necessity.” One pet owner's "insane pet products" is another's "daily pet ownership" expense.

They really, really care

This generation extends its luxurious impulses and (possibly) over-caring to pet health. According to Wakefield, the majority of those surveyed are interested in going BPA-free on toys, spending a little more on natural and organic food or seeking out hypoallergenic cleaning products. The desire for healthy pet food and a healthy lifestyle is projected as needs/wants for their pets, possibly an extension of human trends in nutrition, ingredients and exercise. In short, what dog owners and cat owners want for themselves, they want for their pets. So it’s an audience that should be easy pickings, especially if you offer any sort of high-end or health-conscious pet product. But, as usual, it ain’t that easy. There are a few things we need to talk about when we talk about talking to millennial pet parents, be they dog owners or cat lovers alike.

MAKE THEM TRUST YOU

Forbes states that millennials value authenticity when seeking information. Especially when looking for news, millennials respect information that seems to come from a person. This is why they rely on personal blogs or social media when investigating a topic. If they smell a sell, they tend to move on. They can grow to trust corporate sources, but they have to feel that they’re receiving honest, relevant information.

OFFER REAL ADVICE

We’ve already established that this audience goes above and beyond when caring for their pets, so a pet care company that starts a blog or other means of more personal communication needs to be very aware of offering genuine advice, stories and conversation revolving around pet ownership. Any thinly veiled advertising will fall on deaf ears.

ENGAGE THEM

The Forbes study also showed that 42 percent of millennials are interested in “co-creating” products with companies. Where traditional marketing is directed at an audience, millennial-focused marketing, especially in the pet care sector, should talk with the audience. Even if it’s just an illusion, millennials want their voices heard, to be part of something bigger. Anyone who has watched the explosion of Kickstarter, the world’s largest platform for crowd-sourced funding, knows that this is true. As of late 2015, nearly $60 million had been contributed to Kickstarter projects by more than 10 million people, and more than half of those contributors are under the age of 34. Millennials want to be part of something. They want updates and information. Even if it’s somewhat superficial, making messaging seem like a conversation is an increasingly important avenue. Sure, you have something to sell, but what if you make it seem like the audience is part of a solution when they take action?

TALK TO THEM IN “THEIR HOUSES”

This audience wants engagement and authenticity. They want conversation instead of getting “talked at.” It’s the audience that social media was built for, so using it is no longer optional. Sixty-two percent of the respondents to the Forbes poll said that they’re more likely to become loyal to a brand if it engages on social media. We’ve already established that millennials tend to trust blogs, so seeking out influencers in the blogosphere is certainly a way to be heard when we speak. But again, millennials can smell a rat, and the 37 percent who own pets are even more prone to seek out “the sell.” They’re less concerned with brand loyalty, so appearing loyal to them is more important than ever. If you’re engaging them about better ways to help them take care of their “kids,” this generation is more likely to come back to see what you have to say. And then, you have them.

OFFER CONTENT, CONTENT, CONTENT

So where does this leave us when addressing the millennial pet-care consumer? Engaging them. Earning trust. Talking about their dogs. Talking about their cats. Exploring ways to offer genuine content in every cutting-edge medium. Not blatantly selling products. If we can inform this ever-expanding audience about an issue they didn’t even know they cared deeply about (say, what a pet food label is really saying), offer multiple ways to absorb the information, and let them make their own conclusions about the best way to care for/splurge on their pets, we’re more likely to make that connection.

Cats. Dogs. Pet Food. Pet Love. It's about connection.

And that’s what good marketing is, right? Making connections. No matter how many legs those connections might have. Millennial pet owners would approve.]]> 3441 0 0 0 https://wearewoodruff.com/blog/pov/biologicals-new-frontier-in-crop-protection/ Fri, 01 Dec 2017 14:14:24 +0000 https://wearewoodruff.com/?p=3461 Biological Products Industry Alliance (BPIA), biologicals are naturally occurring compounds or synthetically derived compounds that are structurally similar (and functionally identical) to their naturally occurring counterparts. The hallmark of all products in this category is a nontoxic mode of action that can affect the growth and development of a pest, as well as the growth and post-harvest physiology of treated plants. With this in mind, biological products typically fall under two main categories: biopesticides and biostimulants.

Biopesticide Products

This category of products uses the natural enemies of pests on a broader scale. Additionally, they can be used to enhance the plants’ desirable attributes through natural processes. Currently, biopesticide solutions are available for

• insect control
• disease control
• weed control
• nematode control
• plant regulation and harvest management
• seed treatment.

As of April 2016, the United States Environmental Protection Agency (EPA) had 299 registered biopesticide active ingredients and more than 1,400 active biopesticide product registrations. These registrations fall into three major classes: biochemical pesticides, microbial pesticides and plant-incorporated protectants. The EPA became involved in the biopesticide movement in 1994 with the establishment of the Biopesticides and Pollution Prevention Division in the Office of Pesticide Programs. Biopesticides do require an EPA registration, much like traditional chemistry. The difference is that the EPA requires much less data to register a biopesticide, with a registration timeline of a year versus the average of three to five years for conventional chemistry. While the data requirements and registration time are less, this does not mean that they are any less stringently reviewed. For marketers, this is the easiest category of biologicals to share with customers. There are enough parallels to traditional synthetic chemistry that it feels comfortable. Language is similar. Claims are similar. It’s just a different path from A to B.

Plant Biostimulants

If biologicals, in general, are the new frontier, then biostimulants are the wild west. While the term “plant biostimulant” has been in use for more than 20 years, there still isn’t a single, globally agreed upon definition for the category. And that is clear when you talk to the market. In a recent research project conducted by Woodruff, we asked nearly 60 growers, consultants and retailers “What is a biostimulant?” and we received nearly 60 unique answers. BPIA has a working definition that they support until “formal” language can be agreed upon by the industry, and that definition is:

• Plant biostimulants contain substance(s) and/or microorganisms whose function when applied to plants or the rhizosphere is to stimulate natural processes to enhance/benefit nutrient update, nutrient efficiency, tolerance to abiotic stress, and crop quality.

Regardless of the definition, biostimulants are vital to meeting global agriculture needs in a more sustainable manner. Products in this category can improve tolerance to abiotic stress, enhance nutrient usage, improve soil health, increase harvestable yields and enhance overall crop quality. That is a lot of benefits for a group of products that doesn’t even have an agreed-upon definition.  In fact, the product landscape is as fluid as the definition, but BPIA has again taken the lead to make some sense of the category entries.   https://www.agricen.com/agricultural-biostimulants Unlike biopesticides, there is no regulatory oversight for the plant biostimulant sector, not that BPIA agrees. BPIA and its member companies are actively promoting the development of a regulatory framework that recognizes and defines biostimulants. To learn more about this effort, you can view their webinar on biostimulant regulatory oversight here or download their white paper on the topic. This lack of a clear U.S. regulatory path allows for claims that are a challenge for marketers. These claims are a part of why many growers have a snake oil perception about biostimulants. And while the lack of oversight on marketing statements may yield short-term results, they can create long-term damage for the product and category. Ag marketers who are looking to enter the biostimulant space would do well to exercise caution and consider becoming a part of BPIA, to develop the biostimulant category into a beneficial tool for years to come. Whether biopesticides or biostimulants, the bottom line is that there are more unknowns than knowns at this point. New product discovery is essentially an extremely expensive fishing expedition. With microbial strains in the biological field, you may find something that works, but you don’t know why or if it’s even able to be duplicated. Then, if it can be duplicated, there is no clear path to explaining the product and how it works to the end user. The payoff, however is a product that can often cross the conventional/organic divide and have an extensive impact on agriculture and profits. Bottom line, getting a biological product to market is a complex and laborious task – but a task that agriculture is ready for.]]> 3461 0 0 0 https://wearewoodruff.com/blog/pov/how-brands-can-prevent-self-diagnosing-pet-owners/ Tue, 05 Dec 2017 20:15:51 +0000 https://wearewoodruff.com/?p=3482 Fake news, alternative facts and post-truth — for better or for worse — are now mainstays of American lexicon, especially when it comes to political discourse. But as those who work in veterinary medicine and agriculture know all too well, these phrases can just as easily be used to describe some groups’ communications strategies when it comes to animal health, welfare and responsible ownership. Politicians aren’t the only ones who like to construct their own reality; some pet owners and pet professionals can be equally misguided. Not only do they ignore the science and research that supports animal health and management practices, but they discount — even completely disregard — recommendations from well-trained veterinary professionals, scientists and animal nutritionists, choosing instead to follow advice gleaned from online searches and their social networks. But how accurate, truthful or credible is some of that advice? A prime example of alternative-reality behaviors can be found in an August 2017 New York Post story in which dog owners explain why they don’t vaccinate their pets. The article features a New York veterinarian with some clients who have declined vaccinations because they’re worried their dogs will develop autism. Putting aside the debate about whether dogs can be born with an autism-like behavioral disorder — veterinary behaviorists don’t know for certain if dogs can or can’t — a link between childhood vaccinations and autism has been rejected through numerous scientific studies. It’s disturbing that some pet-owning parents would correlate “findings” from a fraudulent study involving human vaccines with a potential genetic glitch in some dogs. The 1998 case report that implied a link between MMR (measles-mumps-rubella) vaccination and autism was found to contain falsified data and was eventually retracted by the publication. That’s a fact that appears to be lost on members of the anti-vaccination movement. (For an interesting perspective on the hipster-dog-owners-believe-vaccinations-may-cause-canine-autism story, check out this article in Psychology Today.) So how do animal health and pet care marketers counter the alternative facts and fake news of today’s post-truth world? By meeting pet owners where they live — online — with factual, relevant information that evokes the emotional bond they have with their pets and provides a clear call to action (CTA) to discuss their concerns and questions with their veterinarians.

The World Wide Web’s real and imaginary veterinary expertise

Searching the internet for medical advice is something millions of us do every day. And as anyone who’s worked in a companion animal practice for long knows, clients are going to look things up online. Studies such as the 2011 Bayer Veterinary Care Usage study and the 2015 American Animal Hospital Association (AAHA) State of the Industry report confirm this fact. In the Bayer study’s online survey of pet owners, 39 percent of respondents agreed that they look online first if their pet is sick or injured. The AAHA report, which cited a 2013 IDEXX Laboratories survey of 500 pet owners with regular veterinarians, revealed that six out of 10 pet owners research pet health conditions online before or after a veterinary visit. Undoubtedly, the internet can be a powerful animal health educational tool, providing a wealth of free information that’s only a mouse click away. The number of pet health information websites catering to pet owners has exploded during the past 10 years. Some sites — such as those belonging to AAHA, the American Veterinary Medical Association (AVMA), various colleges of veterinary medicine and the American Association of Feline Practitioners (AAFP) — are credible and provide practical information to help pet owners educate themselves. There are also plenty of misleading and unreliable sites, too. Researchers looking at the accuracy of human health information websites have found that inaccurate sites are more common than credible ones. And when it comes to specific veterinary topics such as anesthesia, canine cranial cruciate ligament disease and osteoarthritis, studies have raised concerns about the trustworthiness, accuracy and usability of the information many sites present. Unfortunately, pet owners can’t always tell a difference between websites that are or are not credible. Using the internet to find general pet health information or to determine how quickly to seek veterinary care isn’t necessarily a dangerous strategy. But if pet owners use online health information and symptom trackers to “self-diagnose” their pets’ illnesses without veterinary guidance, they can reach inaccurate conclusions that have negative consequences for their pets. Findings from the Bayer Veterinary Care Usage study and a 2014 Voice of the Veterinary Profession survey conducted for the British Veterinary Association (BVA) found many pet owners delayed seeking veterinary care for a sick or injured pet after reading online information. Pet owners surveyed for the Bayer study reported that, in some cases, the pet’s clinical signs resolved within a day or so and no veterinary care was sought. But in other instances, the pet’s condition worsened and required more extensive (and expensive) treatment once the pet was seen by a veterinarian — a condition some veterinarians have nicknamed the “three-days-sicker syndrome.” Veterinarians polled in the BVA survey considered pet owners’ limited finances and lack of understanding to be the primary reasons behind the delay in seeking veterinary care. However, more than half — 57 percent — of surveyed veterinarians reported that pet owners’ attempts to self-diagnose and treat pets at home also contributed to the delay. The BVA found these survey results alarming and issued a warning to pet owners about the dangers of online self-diagnoses.

Crowdsourcing pet health information and diagnoses?

So where online are pet owners self-diagnosing — or, more accurately, group diagnosing — their pets’ potential health issues? In a variety of places: social networking sites, pet care websites, online forums, review sites and even e-commerce sites.

• Social networking sites like Facebook, Twitter, YouTube and Instagram can be powerful platforms for giving and getting healthcare information from well-intentioned friends and family. But they can also be sources of misinformation that produce unnecessary worry or result in at-home treatments that cause more harm than good. Remember seeing a story in your Facebook feed about a dog that developed bloat after consuming ice cubes and water? That tale has circulated several times since 2007 — each time scaring unsuspecting dog owners — and refuses to die despite being debunked by veterinarians.

Brand-owned Facebook, Twitter and Instagram accounts are some of the places pet owners use to “diagnose” their own or others’ pets, making social media channels both blessings and curses. These sites give pet owners an opportunity to share stories, ask questions and learn from each other. But they also provide a forum for those pet owners to blame their pet’s illness on a particular food, medication or parasite control product — whether accurate or not. And once one pet owner has attributed his or her pet’s illness to your product, others whose pets may have experienced similar signs often lodge similar complaints. This “pile-on” mentality is real and can have exponential effects on products, brands and customers. Unfortunately, once misinformation is out there, there’s no putting that cat back in the bag! Even if the misinformation is retracted or corrected, it may not matter. There’s no way to guarantee that those consumers who saw the misinformation will see the correction or retraction.

• Pet care websites (e.g., Pet Health Network, Vetstreet.com), online public forums (e.g., dogforum.com, Dogsey, Dogster and others), question-and-answer sites (e.g., Quora), and news aggregating and discussion-based sites (e.g., Reddit) all provide pet owners with an opportunity to learn about pet care. Some information is definitely legit, but other advice should be taken with a grain of salt. Some pet owners visit these sites simply to consume information while others are active participants.

An added feature of some pet care websites (e.g., petMD, WebVet, Web-DVM) is a symptom checker — even a chocolate toxicity meter. Symptom checkers allow pet owners to select symptoms and clinical signs that their pet may be experiencing and receive a list of articles about potential health conditions that are consistent with those signs and symptoms. Pet owners may even be able to chat live with a veterinarian. Symptom checkers can be valuable in helping pet owners to decide how quickly to seek veterinary care, talk to their veterinarian about their pets or learn more about a specific health condition once a formal diagnosis has been made. But pet owners may not understand their limitations. Even when using an online symptom checker, attempting to diagnose a pet’s health condition based only on visible signs is a gamble. Many signs and symptoms observed by pet owners can be associated with several disorders, and correct diagnosis often requires diagnostic testing to rule in or out specific diseases.

• In the specific case of pet foods, review sites (e.g., Consumer Affairs, Dog Food Advisor and Pet Food Ratings) and the reviews section of e-commerce sites (e.g., Amazon, Chewy) allow pet owners to rate a company’s products. These sites can be popular with pet parents because many of them trust their fellow pet owners more than the pet food brands themselves. That’s great if reviews are positive or even neutral. Potential trouble arises, however, if reviews are negative and a customer attributes — rightly or wrongly — a pet’s health issue to your product. Instead of letting a negative review cause your blood pressure to spike, use it as an opportunity to engage your customers, identify potential product problems and unleash your customer service team. (And, of course, we have a post about handling negative reviews!)

Leverage Dr. Google to help fight alternative facts

In today’s digital world, pet owners are going to search online for information about their pets’ health — the temptation to consult Dr. Google is simply too great for some consumers. That’s exactly why animal health and pet care companies need to establish and nurture a strong online presence. It also means producing content that’s relevant, accurate, easy for pet owners to find and understand, and includes a clear CTA to contact a veterinarian or customer service team. The more proactive your company is in its content creation, the more effective your content marketing efforts will be. By helping consumers become better-informed pet owners, animal health and pet care marketers can help reduce misinformation, alternative facts and fake news. Company-owned social media channels provide excellent opportunities for pet brands. Pet owners are passionate about sharing photos and stories about their furry, feathery and scaly family members! A company Facebook page is a logical place to share educational content (e.g., infographic, symptom glossary, explainer videos) with your audience, especially if it’s content that’s easy for them to share. Social media also lets you respond to questions and concerns from your pet-owning audience, address misinformation head-on, and direct pet owners to their veterinarians. By providing accurate information and answering questions, you can potentially minimize self-diagnosis among pet owners and keep others from jumping to the same (wrong) conclusions. Don’t forget to leverage influencers, either, as part of your brand’s blog, Facebook page or Instagram account. Since pet owners often trust other pet owners rather than pet care brands and companies, information about your products and their safety may be more impactful if those messages are delivered by trusted influencers. Consider incorporating guest blogs, sponsored social media posts, reviews and testimonials into your consumer communications. Finally, don’t overlook the opportunities for community management, whether it’s a forum on your brand’s website or an external forum website. A forum on your company’s or brand’s website can function similarly to a social media community, driving engagement and creating excitement for your products and services. Having a community manager engage with members of public forums allows your brand or company to establish and nurture relationships with potential new customers.]]> 3482 0 0 0 https://wearewoodruff.com/blog/pov/global-impact-of-drought-tolerant-technology/ Wed, 06 Dec 2017 14:28:35 +0000 https://wearewoodruff.com/?p=3486 For many drought means so much more Drought. There isn’t a person on the planet for whom the word “drought” has a positive connotation. In the U.S. we don’t have to reach too far into our memory banks to remember the challenges facing California a few years ago, the waiting game to see the impact of low snowfall in the mountain states, or the annual wait to see how long it will be before spring rains return to the plains. But, for other areas of the globe, the impact is much more pronounced and ongoing. Areas like the Horn of Africa have experienced annual extreme drought conditions for more than a decade according to the Food and Agriculture Organization of the United Nations. For these countries, the consequences of drought go beyond limitations on watering your lawn or asking for water in a restaurant. Drought means reduced food and water availability. Increased disease and insect pressures. Greater risk of fire and increased wind erosion. This all further exacerbates the ability to feed their populations. Now imagine that compounding for more than a decade.

Seed Technology

In the U.S., we are familiar with seed varieties and other tools to help growers manage drought conditions. Globally, drought tolerant seed has been the leading strategy for maintaining production in drought-stricken areas. The tactic is so effective that in many areas there has been a yield increase, despite years of drought. The need for this technology was so great that in 2006 CIMMYT launched the Drought Tolerant Maize for Africa Initiative (DTMA). While the DTMA project was completed in 2015, the strides made are undeniable. With funding from the Bill & Melinda Gates Foundation, the Howard G. Buffett Foundation, the U.S. Agency for International Development and the U.K. Department for International Development, DTMA introduced 16,696 new seed varieties, more than doubling the number of previous options. Source: CIMMYT and DTMA, Background. According to DTMA, maize agriculture in Africa is almost completely rain-fed and thus depends on the region’s increasingly erratic precipitation. An estimated 40 percent of Africa’s maize area faces occasional drought stress, and total crop failure is common in severe droughts. Economic analyses suggest that, if widely adopted, drought-tolerant maize seed can provide African farmers with hundreds of millions of dollars in benefits in increased grain harvests and reduced risk. In additional to their DTMA support, the Bill and Melinda Gates Foundation has a strong agricultural development strategy with a goal of reducing hunger and poverty for millions of farming families in Sub-Saharan Africa and South Asia by increasing agricultural productivity in a sustainable way. In this effort, they are working with many U.S.-based agricultural companies to develop the technologies that will help meet this aggressive goal.

Technology

In the U.S., the National Weather Service Climate Prediction Center monitors the drought status. We can, at the click of a mouse, know what conditions are on a weekly basis and find insight into the seasonal outlook. Source: NWS Climate Prediction Center. In other areas of the world, not only is there no climate prediction center but there is no abundant internet service to access the information if it was available. Researchers at Columbia University are trying to change that with findings from the Satellite Technologies for Improved Drought Assessment (SATIDA) study. SATIDA was led by the Vienna University of Technology and leveraged satellite data and people using smart phones on the ground to combine regional drought patterns with local knowledge. The overlay of this information can change the game in identifying at-risk populations and predicting weather issues. The project has four complementary areas:

1. Confirming the occurrence of drought. This is done through a combined drought indicator that links rainfall, surface air temperature, vegetative status and soil moisture. All data sets are satellite-derived or modeled, resulting in a higher consistency and accuracy. This information will help farmers prove drought occurrence and make it easier to get insurance payments and/or relief as needed.
2. Three-month drought forecasts. In partnership with the European Centre for Medium-Range Weather Forecasts, the group will calibrate this information for three regions, providing three-month predictive forecasts. This will be much like the Climate Prediction Center information.
3. A mobile application to disseminate information. Many of the farmers and the SATIDA field staff have easier access to smart phones than they do computers and internet services. This app will track weather conditions as well as the availability of resources like drought-resistant seeds and other elements.
4. A smart database that links all three elements and powers the data processed through the app.

Much of this technology doesn’t pertain to the U.S. farmer, other than reinforce how good we have things, and there is still a long way to go to support farmers globally. That said, progress is being made. How does this pertain to agrimarketers in the U.S.? Hopefully it provides a new set of possibilities that will benefit their companies, customers and the greater good. Some things to think of as you look at 2018 and beyond.

• Are you looking at how technology/solutions for the U.S. market may impact farmers globally?
• Are you leveraging things that your company is currently doing globally with your U.S. customers?
• Are there things you can do that you aren’t currently?

We encourage you to involve your communications partner in these discussions. A strong partner that understands the communications landscape and your market offering can help you navigate how to best discuss your involvement with customers, end-users and industry.]]> 3486 0 0 0 https://wearewoodruff.com/blog/pov/ensuring-future-equine-industry/ Tue, 12 Dec 2017 14:19:55 +0000 https://wearewoodruff.com/?p=3494 young horse owners have been dwindling since 2006. Between 2006 and 2013, the number of horse owners in the beloved-by-marketers category of “ages 18 to 34” dropped from 24 percent to 11 percent. Those numbers become even more alarming when you look at how many young people are involved with horse shows or have breed memberships. The American Quarter Horse Association (AQHA) reports an 18.5 percent decline in AQHA youth memberships since 2010. This is a problem. So how do we, as marketers, fix this problem? Horses aren’t cheap, no matter what you’re doing with them. Even owning a single horse as a companion animal is exponentially more expensive than owning a dog or cat. With millennials proven to be a frugal generation, how do you convince them to get involved with an ever-more-expensive hobby?

Get on the horse when they’re young

Some parts of the equine industry are being proactive about a youth movement. For example, the American Horse Council Time to Ride program was created to connect (and reconnect) people with horses. The program focuses on families, particularly mothers who can pass along their connection to their children. Interest the moms and you get the kids by default. It’s a sound strategy! Time to Ride “encourages people to enjoy the benefits of horse experiences, which include increased mental and physical well-being.” It’s also a collaborative effort between quite a few industry-leading companies and organizations from the American Association of Equine Practitioners to Zoetis Animal Health. So getting youth and families involved is clearly on the forward-thinking minds of the industry. There are numerous other organizations involved with encouraging youth involvement in horses, including 4-H and almost every equine association. The more these organizations and programs succeed, the more it guarantees the continuation of the equine industry. And yet, the numbers continue to decline.

Racing for a cure

There’s clearly a movement to get young people involved at the local level. But for commercial horse-related businesses, racing is an important aspect, and racing has been the hardest hit by the hemorrhaging of the younglings. Millennials don’t gamble like their parents, and if there’s no inherent love of horses, why go to the track? It’s a concern by many in the racing industry, as evidenced here and here. Racing is widely considered a sport of traditions and elegance, but to get that frugal young crowd through the gates, the industry as a whole has to start thinking a little differently and doing new things. And the rest of the equine industry should turn an eye toward these efforts. In Minnesota alone, horse owners, operators, and breeders spent an estimated total of $212.4 million on operations and capital investments in 2015. Racing horse owners, simply put, spend a lot of money. We need more of them.

Engage!

If your business is equine business, you need to engage young people. This means more than simply targeting your marketing to the freshest age groups. You have to go deeper. Consider partnering with an existing organization or program (from 4-H to the AAEP) that has a vested interest in youth involvement. Getting involved on a company and employee level in these local and/or national programs can organically get a youth movement rolling. Or, focus on communicating on behalf of the industry as a whole to encourage youth involvement or even start a program or initiative of your own that caters to the future of the industry. The future of our industry depends on more than traditional marketing. It needs involvement. If people sense that your brand is working to better us, they’ll be more likely to hear what you’re saying and come to your party. And they might just bring their kids!]]> 3494 0 0 0 https://wearewoodruff.com/blog/pov/open-source-may-be-the-solution/ Wed, 13 Dec 2017 15:24:26 +0000 https://wearewoodruff.com/?p=3497 Simple cross-platform data use may be closer than we think A few weeks ago, we wrote about the fourth wave of innovation in agriculture. The final thought in that piece wasn’t the lack of technology, but the lack of a common platform to manage the data that was a result of those innovative products. The challenge, from a marketing perspective, is developing something that spans multiple innovations when everyone wants a piece of the pie. Sure, it’s important for your farmer customers to improve their ROI. But you must improve yours as well, and the proprietary cycle continues. Fortunately, a group at Purdue University may be on the cusp of a solution. Beginning in January 2018, Purdue will formally open their Open Ag Technologies and Systems Group (OATS). According to their website, and a recent story in Precision Ag, OATS is focused on bringing open-source projects to agriculture and is funded by a three-year grant from the Foundation for Food and Agriculture, with additional funds provided by Purdue, ADM, AgGateway, WinField United and Centricity. For those who don’t work with the term daily, “open source” simply means it is a program that has made its source code available so that others have the rights to study, change and distribute the software. This allows for programs to be built that cross companies and existing software to develop programs that allow farmers to more wholly access and use their data. Essentially, the proprietary mindset is removed and the focus becomes usability. While it won’t officially launch until 2018, OATS does indicate on their site that they “create cool stuff,” and we couldn’t agree more.

Open Ag Data Alliance (OADA)

The OADA has a simple goal — help farmers access and control their data. Simple but quite lofty, since this is the challenge that has been facing agriculture for more than two decades. But they might be on to something. The thought process behind the effort is to use cloud-based solutions that allow a farmer’s hardware and software systems to communicate. Any hardware and software. This approach from OADA would give farmers the opportunity to choose the best products for their operation, with full confidence in data security and privacy. An added benefit is there is no danger of vendor data lock-in. This means that if a farmer uses a program and realizes it isn’t doing what he needs, he doesn’t have to worry about that group having his info or not being able to get it out. While this approach has come to pass in many other industries, it is almost revolutionary in ag. On their site, OADA visualizes the info exchange like this: Source: Open Ag Data Alliance, Principals & Use Cases A little overwhelming, but the idea is clear. Farmer Frank no longer has to use multiple programs for this chunk of his data: it can all be funneled into one place and used in a standardized manner. This lets him compare things on a level playing field and use data rather than just collect it.

Open Ag Toolkit

The Open Ag Toolkit (OpenATK) is focused on improving farms by improving the way farmers collect and use info. Like the “cool stuff” being created by OATS, they are using open source but focusing on mobile apps that sync across everyone on a farm. Much like OADA, they are looking at tools that use the gathered data to manage agriculture rather than gathering more data. The unique part of OpenATK is that they want the software to adapt to the farms needs rather than the other way around. This is resulting in a group of mobile apps that work alone or together to let the farmer customize their tools. Additionally, they are set to work across all devices on a farm in real time so that the work is clear and saves everyone time. These apps are just the tip of the iceberg when it comes to what OATS can develop. While the effort is still in infancy, it’s a step in the right direction that agrimarketers shouldn’t ignore. Getting involved at this stage in the process sends a clear message to your customers that you are focused on making farming easier for them. At the very least, learn more about what OATS, OADA and OpenATK are doing. All three sites have blogs and newsletters that will help keep you up to date on their advancements. Where ag companies fit into this is helping to support the platform and ensuring that farmers know how to use the technology. And don’t stop at supporting the platform. True collateral will be gained at the grower level by being part of the solution — a solution that includes training and making sure that farmers are comfortable with technology.]]> 3497 0 0 0 https://wearewoodruff.com/blog/pov/will-telehealth-telemedicine-create-virtual-veterinarians/ Tue, 19 Dec 2017 16:52:21 +0000 https://wearewoodruff.com/?p=3503 Welcome to the “tele” world of health and medicine Telemedicine and telehealth are often used synonymously. However, groups like the American Telemedicine Association (ATA), American Veterinary Medical Association (AVMA) and Veterinary Innovation Council, which was created by the North American Veterinary Community (NAVC), find it useful to differentiate between the two: Telehealth — As defined by the Veterinary Innovation Council and AVMA, telehealth is the overarching term that comprises all uses of electronic technology to remotely deliver health information, education or care. In human healthcare, services such as wellness coaching, health information websites (e.g., WebMD) and nurse triage or advice lines are considered telehealth services because their primary function isn’t diagnostic. In many companion animal practices, veterinarians and veterinary technicians have been providing telehealth services to their clients for years. Phone calls to follow up on their patients’ condition after surgery, injury or newly diagnosed health issues (e.g., diabetes mellitus, chronic kidney disease), emails to provide additional information about medications or a particular health condition and veterinary practice websites are all examples of veterinary-specific telehealth offerings. Telemedicine — A subcategory of telehealth, telemedicine is a tool, or use of an electronic tool, to supplement and enhance the practice of medicine. An example from human healthcare is the website Virtuwell.com, where you can consult with a board-certified nurse practitioner about certain categories of medical conditions and receive a diagnosis, treatment plan and prescription (if necessary). In veterinary medicine, a companion animal veterinarian may use Skype or an app to see a patient for a postoperative follow-up exam and communicate with his or her client. Two additional subcategories of telehealth are also worth defining, especially since many veterinarians and their clients are already using them: Teleconsulting — The Veterinary Innovation Council defines teleconsulting as a subcategory of telehealth that happens when a general veterinary practitioner uses telehealth tools to discuss a particular patient’s care with a veterinary specialist. Whether sending digital radiographs via email to a board-certified veterinary radiologist located halfway across the country for interpretation or discussing lab results by telephone with a board-certified veterinary pathologist located across town, veterinarians are using this aspect of telehealth regularly and have been for years. mHealth (mobile health) — mHealth is another subcategory of telehealth that uses mobile devices and the Internet of Things (or more appropriately, the Internet of Animal Health Things). While some mHealth apps and wearables are meant to be used by veterinarians (e.g., CardioPet ECG Device and AliveCor Veterinary Heart Monitor), others are designed for use by and marketed directly to pet parents (e.g., FitBark — think FitBit for dogs). With this information in mind, let’s take a look at what veterinary industry leaders think about incorporating telehealth and telemedicine into practice.

Key veterinary associations support telehealth and telemedicine

Earlier this year, the AVMA Practice Advisory Panel released its final, 42-page report on telemedicine, which was followed by passage of the association’s policy on telemedicine and revisions to the model veterinary practice act. More recently, the AVMA, the Association of American Veterinary Medical Colleges (AAVMC) and the American Association of Veterinary State Boards (AAVSB) issued a joint statement regarding the role of telehealth and telemedicine in veterinary medicine. The associations recognize the opportunities offered by veterinary telehealth and telemedicine and support veterinarians’ use of digital and mobile technologies to:

• Enhance delivery of top-quality veterinary medical care
• Improve access to veterinary care
• Foster better client communications

There are a couple aspects of the AVMA’s policy on telemedicine that are worth highlighting. First, telemedicine is considered a tool to be used to augment the practice of veterinary medicine. It’s not a separate medical specialty. Telemedicine also isn’t intended to replace a veterinarian’s clinical judgment and expertise. Second, veterinary telemedicine should be conducted only within an existing veterinarian-client-patient relationship (VCPR), with the exception for advice given in an emergency until the patient can be seen by a veterinarian (e.g., emergency teletriage performed by animal poison control centers). The AVMA’s principles of veterinary medical ethics and the veterinary practice laws of every jurisdiction except Alaska, Connecticut and the District of Columbia spell out the requirements for a valid VCPR, which is traditionally established through an in-person or physical examination of the pet. And several states have laws on the books that specifically prohibit creating a VCPR solely online, via email or over the phone. Without a valid VCPR, veterinarians cannot legally (or ethically) provide diagnoses or prescribe treatments. In addition, federal regulations limit companion animal veterinarians’ ability to prescribe drugs in an extra-label (or off-label) manner without first establishing a VCPR. While more medications have approved indications for use in dogs and cats, it’s still challenging for companion animal veterinarians to practice without reaching for extra-label drugs. Third, the same standard of care that applies to face-to-face veterinary medicine applies to veterinary telemedicine. Telemedicine doesn’t permit an easier standard of care; it could actually require a higher standard. The standards for record-keeping are the same, whether care is provided in-clinic or via electronic means. What this means for veterinary professionals and their clients is that telemedicine may not be appropriate for every case or patient presentation.

DRIVING FORCES BEHIND VETERINARY TELEHEALTH AND TELEMEDICINE

Aside from the rapid acceptance and growth of telemedicine in human healthcare, several other forces are behind the spread of telemedicine and telehealth into veterinary medicine. Access to care is a key advantage of telemedicine, whether we’re discussing human or veterinary healthcare. In fact, the birth of telemedicine was really about providing access to rural and underserved communities. The internet and dramatic growth of increasingly user-friendly mobile technology has driven awareness of online resource availability and enabled access to veterinary services from practically anywhere. In some situations, easy access may mean the difference between life and death for a pet. And if pet parents can’t easily access their regular veterinarian, they’ll turn to other services and online sources, which isn’t always the best for their furry family members. Financial resources and veterinary care costs are an important issue for some pet owners and are often the reason behind declines in veterinary practice visits. Technology-based solutions that are lower in cost may mean more pets will receive veterinary care or will receive it sooner or longer. At least that’s the prevailing theory. Pet owner preference for convenience and text-based communication using their mobile devices are key drivers behind the growing demand for telehealth and telemedicine. Millennial pet parents, the largest and fastest growing segment of pet owners, typically prefer to communicate via text whether it’s an appointment reminder, a post-surgical update or diagnostic test results. So as digital technology continues to change virtually everything we do, it should come as no surprise that a growing number of companies are offering online veterinary consultations directly to pet owners. Some of these startups are being established by veterinarians while others are being founded by entrepreneurs from the technology industry or human medicine looking to fill a niche in veterinary medicine.

WILL PETS REALLY BENEFIT FROM TELEHEALTH AND TELEMEDICINE SERVICES?

Like so much less in veterinary medicine, the answer is “It depends.” Telehealth offerings that provide 24/7 access to veterinary professionals who can answer pet owners’ questions by chat, email or phone — something that’s already available through several providers — can definitely benefit pets. Pet owners often want more advice than Dr. Google can give, but they might not have the time or money to see a veterinarian. They use telehealth providers to get answers to questions, which can be done without violating the veterinarian-client-patient relationship. Veterinary practices can cater to their millennial pet-owning clients by tapping into 24/7 telehealth services. These services field client questions and education, but will refer patients and clients back to their regular veterinary practice if an exam is necessary, which helps bond clients to their veterinary practices. However, to truly benefit pets, their owners and veterinary practices, pet parents need to know about telehealth services, especially those that their clinic has engaged. In March 2017, the Veterinary Innovation Council surveyed U.S. pet owners to better understand their perceptions and uses of telehealth tools. A total of 678 pet owners completed the five-question survey. The council acknowledges that the survey doesn’t represent all pet owners, but does give a sense of their attitudes. More than 50 percent of surveyed pet owners reported they had not used telehealth tools. While council members were not surprised by that finding, they were surprised by pet owners’ reasons for not using telehealth services. About one-third of surveyed pet owners said they didn’t know that telehealth tools existed, and another 26 percent reported that telehealth tools weren’t available to them. When it comes to real-time electronic interactions among veterinarians, pet parents and pets, such telemedicine consults may or may not be possible, even within a valid VCPR, depending on the health concern to be addressed. Just as not all health conditions can be diagnosed and treated during an online consult with a human healthcare provider, it won’t be possible to remotely address all animal health concerns — which gets to the heart of many veterinarians’ concerns about veterinary telemedicine. One notable difference between human and veterinary patients is the inability of veterinary patients to talk. Because pets can’t voice their symptoms and comfort for themselves or give an accurate history, a teleconsult requires veterinarians to rely on a pet owner’s description of what they think is happening with their pet. (That’s also very much the case at the start of in-clinic exams.) Virtual exams also limit veterinarians’ ability to use all of their senses, which could lead them to miss crucial symptoms. For those reasons alone, some veterinary professionals believe animal patients should be examined in person. Other veterinary professionals believe the lack-of-language argument against virtual veterinary exams doesn’t hold water because many virtual consults in human medicine involve pediatric patients who can’t articulate their symptoms. Ultimately, the decision to use a face-to-face or virtual consult rests with the attending veterinarian and what she or he believes is the appropriate option for a particular situation. So to return to the big question: Is telemedicine really in the best interest of our pets? Telehealth — encompassing telemedicine, teleconsulting and mHealth — will be in our pets’ best interest if it’s used appropriately and held to the same standards as in-clinic care. The veterinary community can gain a great deal from adding telemedicine to its practices. For some, the paradigm shift will be difficult; others have already started their transition to a new way of delivering veterinary healthcare and improving client communications. Improving communications between veterinary professionals and pet owners, whether through traditional or digital technologies, could have the most substantial, positive impact on veterinary practices. Greater client communication often results in a better-educated pet parent who tends to be more compliant with veterinary recommendations. And that’s a win-win-win for all parties.]]> 3503 0 0 0 https://wearewoodruff.com/blog/pov/2018-farmer-wish-list/ Wed, 20 Dec 2017 16:12:28 +0000 https://wearewoodruff.com/?p=3507 ]]> 3507 0 0 0 https://wearewoodruff.com/blog/pov/last-minute-trade-show-opportunities/ Tue, 02 Jan 2018 14:46:05 +0000 https://wearewoodruff.com/?p=3516 10 to 12 months in advance, according to Exhibitor magazine’s 2016 reader survey, we all know business happens — and often derails our best-laid plans. Or sometimes a last-minute opportunity to attend an industry show that’s outside of our usual face-to-face marketing efforts suddenly appears. Regardless of the reason for a tight timeline, you can make the most of last-minute face-to-face marketing opportunities and receive a good return on your attendance. After all, when it comes to the pet products and animal healthcare industries, there’s no better place than an industry trade show to see the newest products — which continue to enter the marketplace at lightning-fast speed — and learn about the latest innovations. Capitalizing on the opportunity will just take a little strategic thought (but don’t overthink it!) and quick action. Here are five things you can do to maximize your trade show presence — even if you think it’s too late.

1. Do your homework so you know the show.

You don’t have to arrive at a trade show feeling like a stranger in a new land — even if you are. Get as much information as you can about the show, conference or convention so you feel comfortable when you walk through the exhibit hall doors. Reach out to event organizers in advance to request attendee and show data if it isn’t readily available on their website. Attendance numbers by registration type (e.g., exhibitor, speaker, buyer, student, media member, etc.), attendee demographics (e.g., state, country), exhibit hall map and exhibitor list are often readily available. And don’t forget to request a list of registered attendees, assuming the show organizer is willing to make one available.

Once you know the basics about the trade show or conference, make sure your strategy aligns with the information and then create your plan to get the most out of the show. You can make the most efficient use of your staff’s time (and yours) by knowing who’s attending, when they’re likely to be in the exhibit hall or lecture hall, and the peak times for the type of engagement you want.

2. Keep it simple (and quick) with your communication strategy.

Success at trade shows starts before you set foot in the exhibit hall. It starts with pre-show marketing, which can have a substantial impact on your return on investment — or return on opportunity — for attending a trade show.

Experts generally recommend starting your trade show marketing efforts at least three months in advance, if possible. Ninety days of lead time may not be available when you’re taking advantage of a last-minute opportunity — but, hey, 30 days is still better than 10.

With a tight timeline, you’ll want to leverage today’s social media and digital marketing platforms in your pre-show marketing efforts. Emails and social media outlets like LinkedIn and Facebook let you quickly and directly tell your audience you’ll be at a particular industry event.

You’ll also want to put your public relations team and sales force to work as part of pre-show marketing efforts. Have them reach out to key customers, prospects, industry partners and industry media regarding your trade show participation.

Don’t forget to provide a call to action. Do you want key customers, prospects and others to stop by your booth? Attend a networking event hosted by your company? Schedule a face-to-face meeting? Whatever it is that you want to accomplish and with whom, leverage the immediacy of the event. Connecting with members of your brand’s or company’s audience right before the trade show or conference can leave you top of mind.

3. “Phone a friend” (aka teamwork) can be mutually beneficial

Are key industry partners also attending the trade show? If so, consider teaming up on an activity or two that’s mutually beneficial. Do your companies sell complementary products that can be cross-merchandized in your respective exhibits to help channel show visitors to each other’s booths? If they are speaking at the conference, is it possible for you to provide educational information about your product or service to attendees?

Don’t forget to put social media to work. Promote your partners’ activities at the show to possibly earn reciprocal posts and engagement.

4. Create a piece of content — or at least gather what you need (interviews, video, photos) for creating content — while you’re at the conference or trade show.

Andy Crestodina, co-founder and chief marketing officer of Orbit Media Studios in Chicago, offers 34 ways to get the most from a conference in a post on the company’s blog. While many of his tips relate to attending a professional development conference, several recommendations can easily be repurposed for your trade show booth or immediately after the exhibition.

For example, consider conducting a simple survey of three to five multiple-choice questions using Google Forms or Survey Monkey and a tablet. Set a goal of having 50 or more attendees to complete your survey while at the show. Then you can publish the data later as original research.

Or consider gathering short answers for a roundup post. Ask an interesting question or two of 10 speakers or other appropriate attendees of the trade show or conference. Record their answers on your smartphone or a digital recorder for transcription after the conference or trade show. Once transcribed, you can craft the answers into a roundup post or other article for your company’s website or blog.

Finally, if you want to share your thoughts on conference- or show-related events and speakers with your company’s audience members, livestream your commentary on social media. You just might raise your profile and gain new followers.

5. It’s not really over when the show’s over.

Whew! You made it through the exhibition, met with key customers and prospects, and even gathered some insightful information to use in upcoming marketing projects. But it’s not time to slack off yet.

Now’s the time to determine if your last-minute attendance was worth it, if you would exhibit again and, if so, what you’d do differently. You’ll also want to make a plan to nurture leads, follow up on any requests or agreements made during the show, and send thank-you notes (or emails) to customers, influencers or members of the media for stopping by the booth or meeting with you. Any post-show information that you want to publish on your blog or social media channels will also need to be done in a timely manner so it doesn’t become stale or old news.

Exhibiting at industry trade shows and conferences provides wonderful opportunities to increase company and brand awareness, generate new leads, network with industry influencers and further build relationships with customers. Taking advantage of last-minute opportunities — even with short, tight deadlines — can pay returns on your investment.]]> 3516 0 0 0 https://wearewoodruff.com/blog/pov/agency-client-relationship-wide-world-of-agriculture/ Wed, 03 Jan 2018 14:24:41 +0000 https://wearewoodruff.com/?p=3525 We talked to Linda Frerichs, head of global communications at Arysta LifeScience about the agency/client dynamic. What works well? What makes a seamless partnership?

What advice would you give someone in a position similar to yours who is “shopping” for a new agency? What are the “must-haves” from an agency team?

First, determine if you are looking for a partner agency or an agency to simply execute the ideas you provide to them. Those skill sets are different, so know what you want. If you are looking for a partner agency, my advice would be to take the time to get to know their people and look at what they have done with other clients. Look for their passion when they share what they have done with other clients. Look for projects that may have been a bit outside their clients’ comfort level. Ask “Are they bringing ‘fresh/cutting-edge’ ideas to the table?” The “must-haves” for me are a deep understanding of our customers and our company as well as willingness to be flexible and collaborate on the strategy and execution. My agency needs to be as passionate about our business as I am.

You are a strong proponent for integrating public relations into Arysta LifeScience campaigns, but there are still naysayers out there that claim PR doesn’t work. From your experiences, what would you say to them to prove that PR does work and works well?  

There is a lot of good work done at the field level by our customers and our employees. PR helps to bring these efforts to life for a vast audience. It’s easy for a company to talk about their own products and create their own stories, but to have the actual people who do the work at the ground level then share their stories and experiences and talk about our products is totally awesome. PR provides the avenue for this to happen. We have many great editors and broadcasters in our industry who have earned their trust with growers. If I can align with them and provide credible information to them as a source through PR, it’s a win-win for both of us. A truly integrated campaign needs PR and advertising to work together, and if it works, the growers are the ultimate beneficiaries. As we all know, advertising is placed and PR is earned; together they provide information to our growers that helps them make solid decisions.

 What were your first impressions of Woodruff when you first joined Arysta LifeScience and began working with the agency?

Your people’s passion for agriculture was impressive. I wanted to work with you, because you were flexible in finding solutions and interested in working together. 

What attributes comprise a strong agency team and make it a solid business partner? How are those attributes demonstrated in your Woodruff team?

A strong team needs to work with you and have the same goals in mind. They need to have passion about your market and identify with your customers. Our Woodruff team is all of this and more. They seek to understand more about our Arysta LifeScience business and our customers, on their own. They are understanding and flexible with our customer needs. They challenge us to think outside the box to make us better. Their passion for our business is stronger than ever. A strong agency is a true partner, an extension of your own company. It should be seamless.

What was your reaction to being recognized as the 2017 NAMA Professional Development Award winner for marketing communications? How does NAMA involvement help you and your agency teams be better communicators and team members? 

I was surprised and honored to have been recognized. I have a strong relationship with Woodruff, and our communication is very open and two-way. NAMA involvement helps both Woodruff and me keep these skills top-of-mind and allows us to learn together so that we are looking ahead both in agriculture and our own personal development. I see Woodruff as an extension of myself. Together, we can strategize better than in a silo. 

In summary, what do you see as your five keys to a strong partnership with your agency?

Strategic Vision – you need smart ideas partnered with forward thinking to achieve sound strategic work. Passion – surround yourself with people who know and value your industry as much as you do. Experience – hire professionals who work (and play) smart. Flexibility – recognize your role and the fact that you may need to bend your skill set or stretch your knowledge base to help another team member. Teamwork – we’re all in this together; make sure your entire agency staff knows this from the start.  

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LINDA FRERICHS Head of Global Communications Arysta LifeScience

 

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]]> 3525 0 0 0 https://wearewoodruff.com/blog/pov/how-cmos-do-more-with-less/ Tue, 09 Jan 2018 14:20:27 +0000 https://wearewoodruff.com/?p=3540 Harvard Business Review showed that 74 percent of CMOs believe that their jobs don’t allow them to maximize their impact on the business. Long story short: It’s hard out there for a purveyor of marketing tactics and strategies. CMO A CMO’s job: Show more return with less budget and shrinking resources. Simple, right? Anyone in this business knows that when the belts star to tighten, the first button that pops is in the marketing budget. With a new year looming, how can CMOs get ahead of the ledger and do more with less? Because it’s always less! So if you’re of the CMO persuasion, we’ve come up with three ways you can become a lean, mean marketing machine.

1.  Use your tech to automate

According to Salesforce’s “State of Marketing” report in 2017, 67 percent of marketing leaders currently use a marketing automation platform. Over the next two years, an additional 21 percent plan to do the same. This nearly blanketing rise is no accident. Marketing automation software tools can serve a variety of functions, including scheduling emails, segmenting customer contacts, automating social posts and customizing your communications to customers. Simply put: They make your job easier on a practical level.

But when it comes to the bigger picture, automation software can also be invaluable. Some of these tools specialize in testing and optimizing your messages, helping you figure out what messages resonate the most at what interval for what unique customer. They can target for you, and you don’t even have to hit the SEND button yourself. That’s efficiency! And efficiency is what today’s CMO needs when it comes to tactical execution. Streamlining or straight-up eliminating tedious tasks with automation software means that you’re free to focus on the things that matter most, like growth opportunities and long-term strategy.

2.  Manage your data

Since we’re on the topic of efficiency, is there a more tedious and time consuming task than data management? You can never have too much information. More information creates opportunity. But if you don’t have the means to properly sort, collate and analyze that data, you can easily get trapped in a prison of paper stacks and Excel sheets. You can’t have too much data, but you can have too much data to manage.

The key here is focus. Know what you’re looking for and what will get you those answers. Since there’s no one-size-fits-all data management tool (yet!), it still falls on the CMO to keep that focus laser-tight. According to  Venture Beat, CMOs prefer small sets of clean data to bigger sets of complex info. This sounds obvious, but it is easy to get bogged down in trying to find what you need in a pile of too much information. If you know the question before you search for the answer, you’re more likely to find answers that matter.

If you go in prepared and with a narrow focus, you’ll be able to mine your data for insights.

These insights are what make your world go ’round (and keep going ’round). We’ve shared our easy-to-follow process on how to uncover valuable customer data; use that data to identify customer insights, then leverage experts within your own company to apply those insights to your marketing efforts. It’s important to know that data does not equal an insight, and you won’t truly stand out until you can uncover an insight from that data.

But insights don’t matter a lick if you don’t know who your customers are, how they engage with your brand and what they like and/or hate. So proper data management all goes back to what we discussed up top: focus. Know what you want. You’re more likely to find it!

3.  Don’t be afraid to stand out in the crowd

You have an audience. Use it! Today’s interactive world means that customers demand to have running dialogue with brands; that means that you have free rein to mine those customers for ideas. If you’re looking for innovation or truly different ideas, you’re probably going to have to venture out of the world of cubicles and jargon-bots. Head out into the great wide world of customers, industry insiders, social media influencers and the like. Don’t be afraid to straight-up ask for opinions from people outside the marketing realm. Sometimes the most straight-on idea is coming at a topic sideways. Asking people who care about your brand to submit ideas costs little, but the rewards can be great. Not to mention the mileage you get from engaging your audience in a way that they feel included, that their opinions matter.

A CMO’s job is never going to get easier. Your best-case scenario is that your efforts breed success and you have bigger budgets and more resources. But in that pie-in-the-sky scenario, you’ll have more to manage and bigger goals to hit. You’ll always be looking to do more with less. But the good news is that if you can master that skill and be efficient, innovative and laser-focused, your brand will always be in a better place than it was yesterday.]]> 3540 0 0 0 https://wearewoodruff.com/blog/pov/tips-for-successful-trade-show-staffing/ Wed, 10 Jan 2018 14:17:19 +0000 https://wearewoodruff.com/?p=3548 post, we wrote about successful game plans for trade shows and how staffing is one key to that plan. Here we’ll explore each of the four Rs so you can staff your company’s trade show booth for a productive event.

RIGHT PEOPLE

Sure, eye-catching booth graphics and persuasive pre-show marketing activities are important to drawing people to your booth. But did you know that 85 percent of your company’s success in the exhibition hall comes from how well your booth staff performs? That’s why it’s absolutely critical to have the right people — vibrant, experienced, enthusiastic and well-trained staff members — working in your booth. It’s these staffers who will drive sales opportunities at the show, not pretty booth graphics or appealing giveaways. If you’re fortunate enough to hand-select who will be working the company booth at a given trade show, consider these attributes:

• Experience — Employees who know your business well and who represent a mix of expertise from your company’s sales force, marketing team and technical group should rank high on your list of potential booth staff members. Depending on the show’s key audiences, geographies and mix of crops and/or livestock, a variety of staff expertise helps ensure all of your bases are covered — and that you’ll have someone on hand to speak knowledgeably with customers, prospective customers and industry influencers who visit your booth.
• Enthusiasm — Also at the top of your list should be employees who want to attend that specific show and who will enjoy the experience. Not only will they represent your company and its brands in positive ways, but they also won’t be shy about approaching and engaging show attendees.
• Media savvy — If writers, editors and broadcasters at key industry media outlets will be attending the trade show — and especially if you’re holding a press event or conducting interviews with media — make sure at least one of your booth staffers is an experienced spokesperson.

RIGHT TRAINING

Whether you’re dealing with veteran or first-time exhibit staffers, sales representatives or technical specialists, it’s crucial to provide thorough training to everyone assigned to booth duty before the show opens. Part of pre-show training will be to educate your exhibit staff about your goals for the show. Since each show is different, your goals are likely to be different too. Training should include a well-practiced script and protocol so that booth visitors are greeted quickly, staffers introduce themselves and then ask specific questions to learn if visitors are customers or prospects. Finally, everyone who works the booth should be aware of what visitor information to obtain and if you’re able to scan name badges. Are you using the company’s presence at the industry show to launch a new product? If so, booth personnel should be prepared to discuss the new product and answer any questions about it. They’ll still need to be well-versed in discussing established products, the key messages to deliver for each product or service your company offers and especially any products featured in your booth, and how to address potential product-related issues. Don’t forget to plan for the unexpected. All booth staffers should be directed and trained on how to handle difficult or hostile visitors, field tough questions on difficult topics outside their area of expertise, and direct inquiries from members of the media to the appropriate spokesperson. If you’ll have technical specialists assisting in the exhibit area, keep in mind that some of them will be out of their comfort zone. Consider partnering each technical specialist with a sales rep who’s a trade show veteran in addition to special training for these staffers.

RIGHT EXPECTATIONS

Clearly outline and tell trade show personnel what will be expected of them, not just while they’re working in the booth but also when they’re not on duty. Are there specific sessions they should attend to increase their understanding of the industry, its trends and challenges, or your key audiences? Or should they be conducting competitor intelligence? Let them know what you expect and reinforce those expectations multiple times: when an employee is first invited to attend, in an email and/or conference call with all attendees 30 days prior to the show and during pre-show training. Expectations should cover:

• How to dress, such as which shirt to wear on what day
• Booth etiquette, including no eating, drinking, sitting down or talking/texting on their cell phones during their shift
• When to arrive and details of their “shifts”
• Expectations for capturing booth visitor data, such as scanning badges

Finally, be sure those working the booth understand they’re at the show to engage with customers and prospects, not huddle together and “talk shop.” Before the show starts, have booth staffers review a list of customers and prospects preregistered for the event and identify opportunities they can use to engage customers and prospects at the booth and beyond it. Perhaps it’s dinner one evening at a local restaurant or an invitation to attend a breakout session that your company is hosting.

RIGHT RESOURCES

Part of a successful trade show experience is being able to effectively manage show attendees’ experience, and your booth staffing team plays a critical role in delivering that experience. That’s why it’s so important to staff your exhibit area appropriately, train your booth personnel thoroughly and provide employees with the right resources. Staffing the company’s booth with too few or too many team members may turn away potential visitors and impact the outcome of your show experience. Just as it’s necessary to have the right people in the booth with the right training, your people need the right resources and information for a successful show. Before the show:

• Prepare an information package and get it into the booth staffers’ hands at least a week or two before the event. It should include everything from the location of the booth to company-sponsored events to information about local restaurants.
• Arm your booth staff with plenty of company, brand and product information so they can prepare ahead of time.
• Make sure booth workers know who is most likely to attend the show and educate them about these attendees’ pain points, likely questions or potential concerns and how your company and/or products can benefit them.

While at the show, make sure those working at the booth know who to contact on-site and back in the home office if there is a problem with the booth. They also need to know who to turn to if they’re asked a question they can’t answer or if a media representative has an inquiry that can’t be handled on-site.

WRAPPING IT UP

While at the show, your booth staff members are your company’s ambassadors. Properly prepping them is not only key to a successful show but critical to providing show attendees with a memorable experience while at your exhibit. If you feel your trade show efforts would benefit from a fresh perspective that can help drive successful shows, just give us a call. We’d be happy to share what we know, whether your business is related to crops, equipment or animal health.]]> 3548 0 0 0 https://wearewoodruff.com/blog/pov/millennials-b2b-marketing/ Tue, 16 Jan 2018 14:02:08 +0000 https://wearewoodruff.com/?p=3556 here and here. Our basic thesis is that it’s dangerous to overlook the increasing power of millennials as consumers. But anyone who understands the slow encroachment of time will realize this truth sooner or later. What we’re here to talk about today is the underrated power of millennials in other, non-consumer sectors of our industry. Sheer inertia and flips of the calendar indicate that millennials should be just as important in B2B as they are in B2C, but for some reason, it feels like B2B remains the domain of boomers and Gen X. Marketers in B2B know the influx is coming, but it seems so far away. Welp, the future is now, olds! That guy or gal you see every year at the trade show might not considered a millennial, but chances are, they have a growing number of coworkers who are, and they’re probably important enough to their respective companies that they’re at the show. This is a perfect opportunity to get to know them over coffee or lunch or after-hours events (like young people like!). But why put in the time? Because millennials aren’t the future of B2B. They’re the now.

The future, today

Last fall, Snapapp released a study that enhanced what we already knew about the millennial impact on B2B. The study showed that 13 percent of millennials who are involved in the purchasing process at their companies are already making B2B buying decisions and 28 percent more are influencing them. When you broaden the scope of those numbers, a whopping 82 percent of these millennials are involved in their company’s buying committee in some way. Luckily, the basic tenet of reaching millennial B2B buyers is pretty similar to reaching your standard millennial consumer. Some things to remember when looking to make that connection:

Feed them!

As we’ve gone over again and again and again, the key to a youngling’s heart is through the feeds. The Snappapp study shows that the same holds true for millennial buyers, as 45 percent surveyed start researching solutions with social media. They look for trusted influencers online, and they trust reviews from credible sources.  So even though your end-target is different (business vs. consumer), you still want to use the same channels to reach that audience. They’re looking in the same places, after all.

Include them!

People don’t often get on social media to not interact. It’s almost always a two-way street, and the more you engage with the younger audience, the more they’ll feel involved. And the more they feel involved, the more they will trust you. And trust is important! Because…

There’s value in values

One of the things we’ve stressed in our millennial-based content is that trust is a major component to any purchasing decision a millennial may make. They tend to buy from companies they trust, and that trust has multiple definitions. First, they want trust in the literal sense; they want transparency and authenticity. Forbes states that in any interaction, nearly half (43 percent) of our fastest-growing generation won’t even consider visiting a website from a company they don’t trust. That’s a telling stat. These kids can sniff out things that sound like advertising or marketing-ese. So even if you’re advertising or marketing to them, you need to tell the truth. Be up front about your intentions. Otherwise, they won’t even look at you. The second kind of trust revolves around responsibility. In the Snapapp survey, more than 20 percent of the respondents said that they look only at vendors who have values they believe in or a strong commitment to community involvement. These kids care, and they want the companies they buy from to care as well. This is an area where you can use your social channels for maximum effectiveness. Are you out in the community? Are you making a difference? Document it! There’s no shame in getting a little mileage out of the good you’re doing. The better your company does, the more good you can do, right? Champion a cause. And then talk about it. If you show passion for something, you show that you’re more than just a product-pushing behemoth.

Light at the end

It’s not easy to reach millennials, whether they’re B2B or B2C. But that’s not the point; the point is that we have to. While B2C has already embraced that growing wave of finicky future folk, B2B is still a touch behind the curve. We need to catch up, because they are coming, if they’re not already here. The good news is that while it’s a generation that demands a lot of the brands it chooses to indulge, we have the tools to get the job done in ways that are more comprehensive and accurate than ever before. Millennials want to be talked to individually. But we can do just that! If you have the bandwidth and manpower to talk to them, you can bend your B2B customers’ ears in ways that boomers could never imagine. We’re already living in the future. We just have to use it right.]]> 3556 0 0 0 https://wearewoodruff.com/blog/pov/challenges-facing-biostimulants/ Wed, 17 Jan 2018 14:11:21 +0000 https://wearewoodruff.com/?p=3560 Industry looking for clear regulations Last year we dug into the biologicals market with a topic called Biologicals 101. In that piece, we touched on the lack of a clear regulatory path for biostimulants. As we covered in that piece, there is no clear regulatory oversite for the biostimulant sector. But simply saying that there is no clear regulatory oversite is an understatement. Bottom line, there is no path to market at the state or federal level that allows the use of the term “biostimulant” or covers the desired claims. This is in large part because they are truly a new category. For biopesticides and biofertilizers, regulatory has a clear categorical understanding of both pesticides and fertilizers. The framework exists.  All that needed to be done was adapt that framework to encompass the biological part. Biostimulants are different. They are designed to increase nutrient availability, yield and/or abiotic stress tolerance. This is a new category, and the closest that exists is the plant regulator category. And while a biostimulant can be a plant regulator, it isn’t always nor does it have to be. This leaves the industry in a bit of confusion. To work around this, some are taking a state-level approach. This means less time to market at a lower cost than a full EPA registration. The downsides of this are the inefficiencies in dealing with multiple states – multiple labels, slow harmonization process, etc. Also, you are forbidden from using the term biostimulant, forcing the product into a nutrition or soil amendment category. This severely limits the marketing and sales claims that can be made, and those claims will vary from state to state. If you do go the federal FIFRA approach, you are classified as a plant regulator. This provides consistency and ensures a data-driven review. While more expensive and labor intensive, it does allow for message consistency and enhances your credibility in the marketplace. Drawbacks beyond time and cost include how you make your product data fit the regulatory requirements of plant regulator if it truly isn’t. Since 2013, the Biological Products Industry Alliance (BPIA) has been working with the EPA to begin clarifying the concerns around biostimulants. For this group, an “ideal” regulatory environment would include:

• A officially recognized definition for biostimulants
• A clear, consistent and predictable process for market entry
• Clear and acceptable claims for biostimulants
• Global harmonization of standards and practices
• A single label for all U.S. states
• A clear approach for registration of active ingredients that may have a dual use
• Support for industry practices that enhance market creditability

Despite the five years, little movement has been made to get to the regulatory ideal. While this is still in the works, there are several alternatives that are being explored including a positive option through the USDA/APHIS that may move this forward faster. BPIA does have the attention of the USDA and EPA. They understand the concerns and the need to work across agencies for a solution. And while mere awareness may seem inconsequential, it is a critical first step for finding a solution. For those marketers who are looking at entering the biostimulant space in the future, or currently have products in this category, being involved in this conversation is critical.  Get involved in BPIA. The spring meeting & international symposium is coming up in March. Stay up to speed on working groups and have a voice as these guidelines are being developed.]]> 3560 0 0 0 https://wearewoodruff.com/blog/pov/veterinarians-marketers-pet-health-holidays/ Tue, 23 Jan 2018 16:37:34 +0000 https://wearewoodruff.com/?p=3570

Help support your veterinary customers through tools they can use to build their practices.

Increase pet owner awareness of health issues relevant to your products and services.

Promote your brand’s key services and products.

Help transform your company into “a group of people just like me.”

Invented holidays are nothing new

Designating seemingly random observances has been used as a marketing tactic to promote products for at least a century. Animal pharma and pet care marketers have been particularly adept at using educational campaigns around special days, weeks or months to create awareness for health- and care-related issues, ranging from specific conditions to animal well-being issues to general health messages. Many existing awareness-focused occasions, such as Be Kind to Animals Week®, Pet Dental Health Month and Bring Your Cat to the Vet Day, were created to address pain points within the veterinary and pet care industries. For example, when multiple surveys showed that U.S. cats received significantly less veterinary care than dogs — even though cats outnumber dogs — the maker of a natural cat litter teamed up with a board-certified feline veterinary specialist and the University of Illinois’s college of veterinary medicine to create National Take Your Cat to the Vet Day (August 22) to raise cat owners’ awareness of the importance of annual exams and to encourage them to schedule a veterinary visit for their favorite feline friends. Today, the American Association of Feline Practitioners (AAFP) oversees the observance and provides clinics with tools they can use not only to promote the day to their clients but to help them educate cat owners year-round on topics such as transporting feisty felines and the benefits of routine visits.

Health observances benefit customers, your company and the industry

It’s no secret that the veterinary industry has worked hard during the last 10 years to reverse the previous decade-long decline in the use of professional veterinary services. It’s also no secret that pet owners — even those with the best intentions — question some aspects of veterinary care such as the need for regular exams and vaccinations, the use of anesthesia for dental cleanings and the cost of care. And it’s no secret that while some pet parents are very knowledgeable about their pets’ healthcare needs, many, many more pet owners are simply unaware of the health issues their pets can experience. (Yes, dogs and cats can develop diabetes mellitus, too!) Health observances can connect pet parents to vital healthcare information and to veterinary practices. Observances such as National Pet Obesity Awareness Day, Pet Diabetes Month, Animal Pain Awareness Month, National Heartworm Awareness Month — even Hairball Awareness Day (April 27) — are just a few of the special occasions that can be used to effectively promote timeless health messages to pet owners directly as well as indirectly through their veterinarians. They’re also great opportunities to share the latest knowledge and research about particular health conditions, diseases and products with veterinary professionals and sometimes with pet owners. And health-related events with clear calls to action can drive pet owners to veterinary practices for products and services. Ultimately, health observance sponsorship can earn credibility for your company, bond your brands to veterinary accounts and demonstrate your company’s commitment as a partner in pet care and health.

Adding a pet-health-focused observance to the marketing mix

So you’re interested in using a pet “holiday” or health observance as part of your company’s marketing efforts, but you’re not sure what your options are. You’ll want to know about these two veterinary-specific resources:

• The list of pet health awareness events compiled annually by the American Veterinary Medical Association (AVMA). It includes not only pet-specific observances, but also a handful of human-related occasions that can be adapted to veterinary medicine.
• The huge list of pet holidays for veterinary practices curated by LifeLearn Inc. Occasions range from pet health awareness activities to informal, goofy celebratory occasions.

Many other websites, such as National Day Calendar, Days of the Year and timeanddate.com, provide information on general federal, state, religious and fun holidays and observances, some of which could be modified for pet-related marketing campaigns. If you’re interested in linking your brand to one of the more unusual holidays, we have some recommendations for using it to your advantage. Obviously, not every pet health-related observance will be relevant to your company or brand, but given the growing number of national days, weeks and months, chances are there’s at least one or two that you can spin in your company’s favor. Just do your homework before choosing an observance or holiday to support. Some pet health-related holidays are championed and, in some cases, trademarked by individuals or organizations with their own agendas. Supporting an observance that’s associated with a known national organization may be a better option for your brand rather than working with a company or individual that has very different priorities. Of course, if there isn’t an existing occasion that’s pertinent to your brand, you can always create a health observance or special day. Partnering with a like-minded company, industry association or media organization is also an option when establishing a health observance or special day. The Diabetes PetCare Alliance, a partnership between Merck Animal Health, Zoetis, Nestlé Purina PetCare and veterinary professionals across the country, is one example of how pet care companies with complementary products can work together to increase awareness for a common disease of dogs and cats. Whether you choose to celebrate an existing health observance or create a new one, there are three things to consider to ensure veterinary practice participation and to reach pet parents with your message: Find the right way to engage. You need a reason to put your mark on a special occasion, one that matters to your veterinary customers, their pet-owning clients and your brand. After all, your goal is to garner as much engagement as possible. A health observance that addresses an unmet need or pain point and increases veterinary practice visits (or better yet, revenues) can build your brand’s credibility and visibility — and is highly desired by most (if not all) veterinary practice owners and managers. And if you need help figuring out how to engage veterinary professionals and pet owners? Well, we just happen to know a friendly marketing agency who can help you do just that. Give your customers — and theirs — something they want or value. Of course you’ll need to give your audience something it wants, whether that’s a discount, insightful information or a new way to treat a health condition or disease. Make sure there’s a clear call to action, not only for your company’s customers but also for your customers’ clients. Make it easy for veterinary teams to participate and celebrate. For veterinary practices, this one’s a biggie. Clinic life can be hectic — even frenetic — between appointments, surgeries, hospitalized patients, lab work and client calls. Instead of adding stress to practice teams, make it easy, simple and profitable for them to incorporate observance promotions into their marketing activities and work flow. Many veterinary organizations provide marketing toolkits for veterinary practices to use. The elements of these toolkits run the gamut: posters to hang in the practice lobby, educational brochures and handouts to share with clients, infographics and banner ads to use on practice websites, social media posts and images to share, sample news releases that can be customized to the veterinary practice and its offerings — even a sample proclamation. These are only some of the more common components of marketing toolkits that have been created; there are plenty of other communication activities that can be included. Depending on the health observance and sponsoring organization, marketing materials may be available only to their members. In other cases, communication toolkits may be available to any interested veterinary practice. The most helpful marketing toolkits include tip sheets with recommendations on how veterinary practice owners and managers can get the most bang for their marketing bucks. Tips on who to target — active clients, inactive ones, new clients, phone shoppers, owners of pets recently diagnosed with a specific health issue — and how to approach them can be very valuable for veterinary teams. Ideas for low-cost promotions such as tying bundled services and/or products with special pricing can help practices increase client compliance while adding to the clinic’s bottom line — and even help practices compete on price with pet specialty retail stores. Sample scripts that front desk staff can use when answering phones and for veterinary assistants and technicians to incorporate into exam room client education can help ensure key messages are shared.

CELEBRATE SUCCESS

The success of pet-health-focused observances lies in giving customers — both veterinary professionals and pet parents — a positive way to connect with companies and brands. While it’s important for you to have metrics to determine the success of your marketing efforts, don’t forget to provide your veterinary accounts with success metrics — and a way to celebrate!]]> 3570 0 0 0 https://wearewoodruff.com/blog/pov/drying-outextreme-weather-conditions-the-new-normal/ Wed, 24 Jan 2018 16:50:51 +0000 https://wearewoodruff.com/?p=3575 Are Weather Challenges the New Normal? The history of the United States can be traced through dried riverbeds, reservoirs and irrigation canals. Archeology in this region reveals how ancient farmers managed water so precisely that civilizations flourished in areas where the average annual rainfall is less than 20 inches — a reality that still faces many farmers in other parts of the world. But when the rains left, so did the people. Tree-ring data that points to periods of prolonged drought align with the archeology about when areas like Chaco Canyon, in New Mexico were abandoned. The data also shows that the 20^th century was an unusually wet one for the western half of the United States. While the 21^st century is swinging more towards unusually dry, it has also been marked with extremes. In 2014, you were unable to turn on the news without being inundated with stories on weather challenges. Extreme drought and wildfires in California. Dust storms that changed to massive flooding in Oklahoma and Texas with spring rains. By May, reports showed half of the continental U.S. was in a drought. The back half of 2017 felt very similar. Multiple hurricanes. Massive wildfires in California. Some level of drought in half of the continental U.S. And the start of 2018 brought on an arctic blast that left Tallahassee, Florida, colder than Anchorage, Alaska. In fact, the U.S. Forest Service Wildfire assessment from May 2014 shows some clear similarities to the map from December 2017. Fire risk in California in 2014 Source: Jennifer Medina, Fire Season Starts Early and Fiercely, May 15, 2014 Fire risk in California in 2017 Source: State of California, California Fire Hazard Severity Zone Map Update Project, 2017 Maps generated by the U.S. Forest Service's Wildland Fire Assessment System – Severe Fire Weather Potential Mapping Tool

Ag vs. Consumer

While agriculture is adapting to these weather changes in real time, and using water more efficiently in the process, we are also dealing with more resources being appropriated for consumer use. In 1960, the U.S. population was 180 million. In 2014, we were nearing 320 million, and today, it’s closing in on 330 million with a net gain of one person every 18 seconds. During the same time period, agricultural output has more than doubled, growing by an average annual rate of 1.49 percent, according to the U.S. Department of Agriculture (USDA) Economic Research Service. The population has also shifted from the Midwest and Northeast to the West and the Sunbelt. In 1963, California surpassed New York to become the most populous state in the country. Growth continues, and the state is expected to be home to 50 million by 2050. Not only is California the most populous state, but it is the leading state in cash farm receipts, producing one-third of the country’s vegetables and two-thirds of the country’s fruits and nuts. In a normal moisture year, this growth is manageable, but in a year like 2014 where California was in the midst of their most severe drought in 1,200 years, that challenge is daunting. And they aren’t alone. States across the country are facing the same challenge.

Solution?

The answer is to find more and better sources of water or more closely manage resource usage. If you follow local news or talk to officials across the country, it seems that every aquifer, water district and watershed area is working on regulations to protect and recharge their supply. But this takes time, sometimes decades, and while these strategies are essential to a long-term solution, they can seldom address in-the-moment challenges. This leaves water conservation efforts to handle the daily challenges. For consumers, this often means not watering lawns, limiting shower time and having ask for water in restaurants. While mildly inconvenient and sometimes irritating, these efforts are things that consumers are accustomed to. For farmers and ranchers, the challenge is different. A reduction in irrigation doesn’t just mean a brown lawn but a loss of crop. You can’t just buy bottled water to make up the shortfall when you’re dealing with a 1,000 cow herd. You have to find other solutions and you have to know those solutions before they are needed. In some areas, that includes migration to farm areas with more readily available water. But for most, it means finding solutions to keep their farm viable right now. The weather patterns discussed have caused farmers and ranchers to become well versed in those solutions, skills that they will likely have to continue to improve upon. However, this is an area where ag marketers can help. For existing products and services, thinking through the modifications for extreme weather can help you develop a better relationship with your customers and get them through tough conditions. The same approach can be applied to new products, allowing for new solutions to be brought to market that fit the customer’s needs in good and challenging weather conditions. Bottom line, if this emerging weather trend continues it will take everyone involved in agriculture to address the challenges and maintain the production needed to feed the population. By starting to address that now, it can be done more effectively and likely with a higher profit for all involved.]]> 3575 0 0 0 https://wearewoodruff.com/blog/pov/united-states-lags-behind-pet-insurance/ Tue, 30 Jan 2018 14:18:19 +0000 https://wearewoodruff.com/?p=3595 91 percent, as of the 2017 census). That’s good news! You’d think that a country so enveloped in conversation about something that nine out of ten people can access in some way would examine a bigger picture that includes pets. Heck, if even half of those people bought into the idea of health care for their pets, more than 40 percent of pet owners (loose, hypothetical math here) would have some sort of coverage for our furry friends. That’s a conservative number knowing how well American pets are cared for by our rising generation of millennials. So, doing the ol’ 2+2, you have to figure that Americans are super into pet insurance, right? That’s a negative, Ghostrider. According to petinsurancequotes.com, less than one percent of American cats and dogs are insured. Adding insult to injury (from a four-legged perspective), we lag well behind such places as the U.K. (25 percent), Sweden (50 percent) and Japan (6 percent). You’re trying to tell me that the land of Lassie, Scooby Doo and Old Yeller, er, Air Bud cares 20 times less than the Swedes about cats and dogs? ROLLOVER BEETHOVEN, how can this be true? And, more importantly, how can we sell our countrymen some pet insurance? Why are we dogging it in the pet insurance game? First things first. How can this be true? Americans lurve their pets. How are we lagging behind any other countries, let alone so many? And so distantly? The answers aren’t as damning as they seem. First, Sweden is the pioneer of pet insurance, and they’ve had nearly 100 years to get behind the idea. The very first pet policy was written for a dog in Sweden in 1924. The Swedes were insuring pets before television was invented. And they didn’t even need to see 25 Geico ads every hour! We lag behind the United Kingdom simply because, according to Laura Bennett, CEO of Embrace Pet Insurance, British people quickly embraced the idea 35 years ago when the first pet policy was introduced. It was thorough coverage backed by a great advertising campaign. And it stuck. Contrast that to the U.S., where people tend to view all forms of insurance as a necessary evil that they don’t necessarily even understand. The initial rollout of pet insurance here in the early ’80s was met with a collective underwhelmed sigh due to confusion about what was covered and what wasn’t, not to mention some questionable or misunderstood  practices by the insuring companies. And if American audiences are great at anything, it’s holding grudges. Especially in today’s commercial world, we want to be able to trust in our products and brands. And once that trust is violated, it’s hard to bury the hatchet. Soooo, pet insurance got off to a bad start here in the good ol’ U.S. of A. But we do love our pets, and there is certainly hope for the future. Despite the low percentage of American pet owners who buy into the pet insurance game, it’s still showing growth as an industry. There was only one potential insurer back when Lassie was awarded the first policy in 1982, and today there are 11 potential providers.  “There’s definitely an uptick in the number of insured pets out there,” said Chris Middleton, president of Pets Best, an insurer in Boise, Idaho, to the New York Times last June. Since 2013, Middleton’s company has seen a 60 percent increase in the number of employers seeking pet insurance for their workers. Some doggone potential Bottom line: There are a lot of cats and dogs in the world, and most of them are uninsured. Just here in the U.S., 44 percent of our households have dogs and another 35 percent put up with cats. Eighty-five million families own at least one pet. That’s nearly 84 million homes that don’t have insurance for anything on four legs. When you consider that nine of 10 pet owners consider pets to be part of the family, that’s an untapped market that wags our tails. When you branch out to the rest of our lil’ blue sphere, the potential grows exponentially. Fifty percent of pet-owning Swedes dip into the monthly checks to add a layer of protection for Milo and Otis, but that means that 50 percent don’t. Same with 75 percent of the old country across the pond. Grab this dog by the tail As marketers, so much unexplored territory makes our fur stand on end. What can we do grab just a crumb of this giant dog biscuit? Well, we do what we do best. We communicate. The primary hurdle both here and abroad is, as always, awareness. The first reaction to the idea of insuring a Great Dane with a lifespan in the single digits is, understandably, “Why bother?” Our lives are expensive and complicated without adding expense and complication from the pet end. It makes a certain kind of sense that most people would turn their noses up at the very thought. But…what if it didn’t? What if we told people that every six seconds, a pet owner is presented with a bill for $3,000 or more? What if it was widely known that Americans will drop more than $16 billion on pet health in 2018? Or that extreme pet care costs can exceed equivalent costs for humans? Suddenly, an annual insurance cost of less than $500 doesn’t seem so insane. There are dozens of reputable insurance companies in the U.S. alone, yet only 11 offer any form of pet insurance. It’s time to change that. Our job is to create demand for products, and that is often a tough task. In this case, we’re lucky enough to be looking at a product barking to be used. It’ll just take some barking on our end first. If we can influence the acceptance and usage of pet insurance here or across the pond, pet owners will naturally spend more with their veterinarians, and if vets have more business, that will directly translate to an uptick in products used in veterinarian offices. More business, more sales. We’ll all be howling at the moon.]]> 3595 0 0 0 https://wearewoodruff.com/blog/pov/national-equine-health-plan/ Tue, 06 Feb 2018 14:11:43 +0000 https://wearewoodruff.com/?p=3608 vast array of reasons people keep horses means that they’re shared, traded, sold and ridden in areas of the world where pigs and cows and sheep (oh my!) rarely tread. Cows don’t attend the Olympics, after all. And any traveler who has brought back a Peruvian kneecap virus knows that the more widely you’ve traveled, the more chance you have of picking up a bug that you’d have avoided if you’d stayed home to watch NatGeo. Disease exposure is a very real concern in the equine industry, and outbreaks happen regularly enough that the Equine Disease Control Center (EDCC) keeps a running database of outbreak alerts. Horses are expensive animals, and diseases can be unfathomably costly. For example, an outbreak of equine influenza in Australia in 2007 cost the industry more than $1 billion in direct and indirect healthcare costs. Owners, breeders and trainers don’t have it easy. Horses are complicated creatures from nearly every angle you peer at them. Just transporting them across state lines requires navigating a maze of red tape so long that you might need to ride a horse to reach the end. Those in the industry need to cut costs and complications anywhere they can. And minimizing health risks is one place we can start doing that.

Oh, communication matters?

This is why the industry decided in 2013 to address the issue of potential disease outbreaks. With better communication and info-sharing tools, the hope was that the inherent difficulties of horse ownership and management could be minimized, at least when it came to health and travel. Four years later, in November 2017, the National Equine Health Plan (NEHP) was introduced. The NEHP is an effort created in conjunction with the American Horse Council, the American Association of Equine Practitioners, the USDA and state animal health officials from around the United States. The goal of the NEHP is to protect the health and welfare of the U.S. horse population, facilitate the continued interstate and international movement of horses and their products, ensure regulatory service availability, and protect the economic continuity of equine industry businesses. Additionally, roles and responsibilities were assigned to key groups to ensure coordination and communication as it relates to disease prevention and mitigation. The NEHP is a perfect example of important players in an industry banding together for the greater good of that industry, setting agendas aside to do good works. Though the plan is broad and all-encompassing, it places special emphasis on prevention and response. And it’s frontloaded with the importance of communication. For instance, the first chapter of the plan, “Prevent the Introduction of Transboundary or Foreign Animal Diseases,” was written with the express intent of making sure that regulations, information and reporting tools are readily available to anyone in the industry. If more people know about the import and/or transportation regulations, the less chance we have of introducing a foreign disease to a large group of horses. If everyone abides, our horses can avoid Peruvian kneecap disease altogether! Prevention is so much easier to manage than treatment.

Know your role to slow the roll (of equine disease)

While the plan is top-heavy with information and reporting tool access, its second objective is “to provide the definition and assignment of the roles and responsibilities of all stakeholders in order to help ensure appropriate prevention, monitoring, response-mitigation, biosecurity, owner education, diagnostics, epidemiology, business continuity, and funding for research.” In short, NEHP looks to coordinate everyone in the industry — including veterinarians and state officials — to better respond to outbreaks and other health disasters. Everyone has a role and knows how to play it.

Here to stay

The whole plan can be read here. It’s vital reading for everyone in the equine industry, because as long as there are horses, there will be horses moving around the country and the world. Horses get around. The better we communicate and regulate, the more we can keep communicable diseases from going with them!]]> 3608 0 0 0 https://wearewoodruff.com/blog/pov/wearable-tech-the-next-pet-trend/ Tue, 13 Feb 2018 15:37:47 +0000 https://wearewoodruff.com/?p=3650 $34 billion market, and that’s with eyewear tech still making you look like a Tron reject. It’s only going to become a cooler and more common part of our lives. And as it becomes a cooler, more common part of our lives, it’ll become part of our pets’ lives, too. We’ve proven over and over again that, as human trends go, so go the trends for our dogs and cats. We’ll stop at nothing to make them more like us. For better or worse, it is inevitable that lil’ Sneakers Von Furrmeister will eventually wear some sort of device to the local dog park. The great thing about inevitability is that it’s easy to prepare for. If you know people, and you know pets, and you know how to get in on the ground floor of a marketing opportunity, there’s $2.4 billion in opportunity waiting for you by 2022. If you’re not in the wearable tech biz for pets, maybe you should be! Easier said than worn We’re not exactly suggesting that you dive headfirst into a zillion-dollar venture to create the next FitBark or something. Of course, if you have the resources to whip up an entirely new product, by all means. But there are more reasonable methods of getting in on the wearable pet tech, based around the products or services you already provide. Here are three questions to ask yourself.

1. Can it be upgraded? Does your current offering translate to a wearable? Maybe your current analog version could be upgraded to something digital and portable. Do you make snazzy bandanas for dogs? Could those bandanas be brought into the 21^st century with a GPS locator? Can your dog collars include a heart-rate monitor that could be tracked by human wearables? The possibilities to vault a stagnant product or brand into the near (and oh-so-rich!) future are endless.

2. Can you brand it? If your company isn’t in a position to start fitbitting the world’s cats with calorie counters, maybe you can partner with a brand who is. BarkGoggles by Dave’s Dog Sausage has a nice ring to it, yeah? Branding partnerships have a long tradition of working out for all parties. Find a brand with ideologies that align with yours and see if you can scratch each other’s ears.

3. Are the humans doing it? As we mentioned earlier, human tech trends tend to seep into the pet markets more and more these days. As we treat our pets more and more like family members, we’re becoming more and more concerned with their health as much as (if not more than) our own. So if it’s good for the human…chances are it’s going to be seen as good for the doggo sooner rather than later. Those who identify where the overlap in need is are the ones who will be in the best position to capitalize. We already have GPS for pets, activity trackers, health monitors, smart collars…all trends that started as people tech. Where is the next window? Is it an improvement to pet tech that already exists? Is it something entirely new? Look to the two-leggers for clues. Think outside the bark!

The same rules apply Even though wearable tech for pets is a relatively new arena, the same old rules apply to becoming successful within it. Be innovative. Be efficient. Search for insights over info, and apply them properly. If you can stick to these general ideas when developing your plan, you’ll be successful before ol’ Sneakers has buried his fourth version of BarkGlass. (You know, the model that isn’t BlueTooth 3.0 compatible. TECHNOLOGY, AMIRITE?!?!)]]> 3650 0 0 0 https://wearewoodruff.com/blog/pov/commodity-classic-get-out-of-the-booth/ Wed, 14 Feb 2018 15:05:36 +0000 https://wearewoodruff.com/?p=3654 by farmers, Classic lets attending marketers glean some special insights…if they know what to look for. The real meat of the show is in its sessions, which can be used for four key purposes:

• Grower/customer interaction
• Conversation starters
• Brand-positioning opportunities
• Gaining competitive knowledge

We recently posted about the 4Rs of successful trade show staffing. While that post focused on in-booth activities, the same theory applies to activities beyond the booth like the Classic sessions. Besides knowing their messages and what shirt to wear, staff should be well-versed in the session schedule and know what to expect, when. To get you started, here’s our primer for getting the most out of the four session categories at this year’s Commodity Classic.

Early Riser Sessions

An early start time is table stakes for your farmer customers, especially when you’re on the West coast. These Early Riser sessions have become the can’t-miss sessions of Classic. The hour-long sessions address the market trends affecting all grower attendees, as well as a live taping of U.S. Farm Report. Not only do these sessions provide a great chance for grower interaction and conversation starters, they also allow marketers insight into the grower mindset, which is critical in product positioning.

Learning Center Sessions

From legacy planning to ag technology to soil health, Learning Center sessions are where you roll up your sleeves. Held throughout the show, these sessions are in-depth discussions of the current issues and topics that have a direct impact on your customers’ farms. Featuring industry experts, farmers, crop advisors, association leadership and more, the Learning Center sessions provide an opportunity for interaction and conversation starters with growers and channel partners. Spend some time with the schedule. Invite your customers to go with you; offer to snag them seats. More importantly, listen to how these issues impact their business, and follow up after the show with any solutions your products and/or services might provide.

“What’s New” Sessions

What’s New Sessions, or WIN Sessions as some will call them, have definitely evolved over time. These sessions highlight the new products and innovations from Commodity Classic exhibitors. Herbicides are unveiled. Mapping technology is rolled out. If new products are debutantes, this is their coming out party. For 2018, the Classic will have What’s New Sessions and Mini What’s New Sessions.

• What’s New Sessions: Held Wednesday afternoon and Thursday morning of the show, these concurrent 40-minute presentations offer an in-depth look at the new products for grain growers. Most include a Q&A period, and you can often tell by the room attendance the level of grower interest.

• Mini What’s New Sessions: Mini What’s New sessions are the speed-dating version of the 40-minute presentations. The entire presentation is 90 minutes long; 18 new products or innovations each get a 5-minute session. Needless to say, no Q&A here. Focusing just on the product top lines, the Mini Sessions happen prior to the opening of the trade show on Tuesday, serving as a “preview” for many exhibitors.

Regardless of the format, the What’s New Sessions are essential for gaining competitive knowledge and identifying positioning opportunities. While all are welcome to attend these sessions, if you’re going to gather knowledge about your competitors, an “undercover” approach may be more successful.

Main Stage Sessions

Last, but certainly not least, are the main stage sessions. These addresses are held right on the trade show floor and are a combination of keynotes, panel discussions and ag showcases. One of the highlights for 2018 are a series of Successful Farming talks, where farmers hear from the editors that they read on a regular basis. The main stage sessions aren’t as clear cut on benefit as the other sessions and vary based on the panel topic. One thing is for sure, booth traffic will be lighter during these and having staff listen in is definitely beneficial. Every one of the educational sessions at the 2018 Commodity Classic in Anaheim, Calif., is selected by farmers, for farmers—ensuring that all education is relevant, current and meaningful to the thousands of farmers who attend. Other activities at Classic that you can take advantage of include the various commodity group meetings. Representatives of the four commodity associations the make-up Commodity Classic — American Soybean Association, National Corn Growers Association, National Association of Wheat Growers and the National Sorghum Producers — make up the lion’s share of the show attendance. Divide and conquer these events, letting geography and customer base be your guide. Get involved. Showing support of, and involvement in, these groups has a positive impact. Attending the Classic is a no-brainer for those who rely on these crops for their livelihood, but getting the most out of the show isn’t so self-explanatory. And while we’ve focused on Commodity Classic, the same approach can apply to any trade show to make your show expenses come back tenfold. Review the schedule. Plan in advance what sessions you can attend to help your customers. Get out of the booth!]]> 3654 0 0 0 https://wearewoodruff.com/blog/pov/direct-sales-or-channel-sales-animal-health/ Tue, 20 Feb 2018 14:26:51 +0000 https://wearewoodruff.com/?p=3672 What’s the difference between direct sales and channel sales? Direct sales means selling directly to the end user of your products or services. That could be a veterinarian who administers a vaccine or dispenses a medication. Or your customer could be a pet owner who purchases a custom-blended dog food formula through your company’s website. Selling direct to end users requires establishing, training, managing and paying one or more company employees who will be close to your prospective customers. That means if your company sells in several markets, you’ll need in-market sales teams or representatives — especially if your company isn’t tapping e-commerce for product sales. In contrast, channel sales can include any type of third party who would buy products from your company and then sell those products to the end user. Distributors, value-added providers (aka veterinarians) and other types of channel partners (aka pet specialty mass merchandisers, independent pet stores, and farm-and-home stores) can get your products or services in front of many more prospective consumers. Tapping channel partners also offers a cost-effective means for entering new markets.

What are the pros and cons of direct sales?

The primary advantages of direct sales boil down to control, customer insights and feedback, and revenues. Control over day-to-day selling activities is appealing to most companies. Your company controls pricing and the selling process, including making changes to the process as needed. Direct sales enable regular communication between the company and its customers, providing valuable and insightful information about end users’ wants and needs. It allows companies to identify and correct product issues earlier, potentially avoiding costly changes or even product-related crises. And because product sales are handled internally, it’s easier to communicate developments and updates to sales staff. Finally, selling directly means your company doesn’t have to share revenues with a channel partner. But these advantages come at a price. Recruiting, hiring, onboarding, developing and managing sales teams can be expensive. On top of payroll, bonuses and expenses, there’s the overhead associated with office space, equipment and sales materials. Unfortunately, these costs can be prohibitive for many small businesses.

What are the pros and cons of channel sales?

Channel sales — whether that’s working with one or more distributors or tapping mass merchandizers — can be a cost-effective way for getting your products into the hands of consumers, especially for small and start-up companies. Your channel partners typically are established with valuable industry and product category knowledge, and know how to most successfully price and market your product. And because channel sales partners take care of the hiring, managing and optimization of their own channel, there are low initial costs for sales, marketing, distribution and even market expansion. The channel sales model has shortcomings too. These boil down to control, focus and revenues. When using a distributor or other channel, your company sacrifices control over the sales process and lead management pipeline because the sales reps aren’t company employees. But the trade-off is greater exposure to a larger pool of prospective customers. In addition, your products will be among many products that the distributor represents, and may not be the distributor’s top priority at any given time. While channel sales may appear to be a turnkey solution, that’s really not the case if you expect success. The relationship needs to be managed with regular communications and transparency. That takes time, but it could still be less expensive that establishing a direct sales team. Finally, revenue may be less predictable since your company doesn’t control the selling process. And a percentage of the revenues will need to be shared with your channel partners.

New(er) CRM systems can help address sales pipeline management

For companies that use channel sales to get products into customers’ shopping carts, visibility into the sales-lead pipeline ends where the channel or distributor involvement starts. However, you do need to know and understand what’s happening to the leads that your company provides. And your distributors need an easy way to communicate with your company that works seamlessly with their own business processes. While customer relationship management (CRM) systems are known for managing leads and customer data for direct sales teams, they don’t provide the functionality needed to manage leads and facilitate communications across complex sales channels. Fortunately, new technology can help bridge this gap by easing communications and information flow for both parties. But that’s a topic for another day, another blog post.

What’s really the bottom line?

Whether your company uses direct or channel sales, there’s one activity that’s essential for sales success — solution selling. According to Mike Biggins, in a post for the Veterinary Advantage blog, solution selling is a strategic approach to sales that focuses on developing long-term customer relationships — relationships that produce greater sales and profits for both customers and sales reps. In other words, you form partnerships. Solution selling requires sales teams to think like your customers and to understand what end users really want. To help determine those wants, you (or your sales team) need to answer these three questions:

1. What is the need?
2. Does my company have a solution to offer?
3. How does that solution satisfy the customer’s need?

Remember that your veterinary customers buy what they need to achieve the results they want for their practice and their patients. They don’t buy pharmaceuticals, biologicals, pesticides and pet foods just to have them sit in inventory until they reach their expiration date. So what does the solution-selling process entail? To answer the question about customer needs, start with a needs assessment so you can identify the problem customers want to solve. It also can result in identifying unmet needs or needs that your customers don’t yet know they have. Next, review the resources you have available to help solve the customer’s problem. The solution may be products, services, another type of expertise or a combination. Whatever the solution might be, take the time to create a solution that’s right for your customer. Don’t just sell a product or service. Then it’s time to deliver the solution. If the solution is a product or service, it must meet or exceed your customer’s expectations. If it’s other support or expertise, it should contribute to the customer’s profitability in some way.

People prefer to DEAL WITH PEOPLE

Whether your company uses direct sales, channel sales or a combination of the two, people are at the center of the transaction. As the saying goes, people buy from people. Your company can differentiate itself when sales teams demonstrate that they understand your customers’ businesses and have customers’ best interests at heart. So respect your customers’ time by focusing on what’s new, offering a solution that’s compelling and meets their needs, and being passionate about your work. Ultimately, neither selling model is perfect. Your company may need to weigh the benefits and drawbacks of both — and even experiment — before arriving at the best fit for your products, services and customers.]]> 3672 0 0 0 https://wearewoodruff.com/blog/pov/celebrity-endorsements-ag-brands/ Wed, 21 Feb 2018 14:37:14 +0000 https://wearewoodruff.com/?p=3676 Do Celebrity Endorsements Still Work? From the Pioneer Woman Ree Drumond’s work with Land O’Lakes to the many faces of the Olympics, you don’t have to look far to find a celebrity spokesperson. It seems that there isn’t a consumer product or service that is exempt from the lure of connecting a celebrity, be they big or small, to a brand or company. But does it pay off? It can. A 2015 Social Media Week article indicated a simple celebrity or athlete endorsement announcement from a company can cause stock prices to rise immediately. The research also shows an endorsement of this type can yield an average 4 percent increase in sales. These sales and stock bumps can be hard to ignore for marketers. But success is about more than just an endorsement. It’s about finding the right endorsement for your brand. Being a celebrity is not enough. The ideal match does two key things for your brand:

1. Expands your brand footprint. A good endorsement opens up new markets for the brand. If your endorser just resonates with your current customer base, it may not be worth the investment.
2. Strengthens your brand personality. Find someone who isn’t just a celebrity but can serve as a human reflection of your brand values. This connection makes your brand relatable and aspirational, and helps you build trust with your customers.

Sounds easy, but it is nuanced. For example, say you have an ag company that wants to make their offering more appealing to millennials returning to the farm. They go out of their way to highlight how innovative and cutting edge their brand is to be more attractive to that consumer. On paper, Lady Gaga is the perfect fit. She is innovative, appeals to this demographic, has a great deal of credibility in what she does, and would definitely expand the brand footprint. But Lady Gaga on the farm? In her meat dress? Probably not. When you venture into ag, the nuances become even more pronounced. Not only do you have to think about the key impacts for the brand, but you must also look at their stance on agriculture. Big shock here, but many celebrities have baggage when it comes to ag. Oprah and the beef industry, anyone? So does a celebrity lifestyle rule out a match with ag? Not at all. Look beyond the celebrity to the natural connection. While not as obvious and available as connecting an athlete to shoes or a Kardashian to lipstick, they are there. AgDaily recently ran a list of the seven biggest pro-farmer celebrities, ranging from Luke Bryan to Jimmy Kimmel. Not on that list, but definitely should be considered is Amy Schumer. In 2016, she bought back the family farm that had to be sold when she was a child. Then there’s Chris Soules, Prince Farming, of The Bachelor fame. Soules became the ag poster boy as an Iowa farmer, first on The Bachelor and then Dancing with the Stars. His celebrity was everything that ag could, and did, hope for, and they capitalized on it. Personal appearances. Speaking engagements. Soules seemed to be everywhere. Then an early 2017 drunk driving incident drove home the one thing that makes celebrity endorsements tricky. Celebrities are humans and make mistakes. Unfortunately, those mistakes don’t just impact the individual but the brand they are attached to as well. And every time something catastrophic happens, marketers everywhere weigh the benefits vs. risks of celebrity endorsements. Endorsements can still make sense, even with the risk involved, if marketers focus on the level of influence gained from the endorsement and have a plan in place if things go wrong. This keeps everyone from being star-struck and puts the focus squarely on the brand. This focus will help ensure long-term success.]]> 3676 0 0 0 https://wearewoodruff.com/blog/pov/pet-food-e-commerce-strategy/ Tue, 27 Feb 2018 14:53:56 +0000 https://wearewoodruff.com/?p=3684 not lugging those 40-pound sacks of kibble out to the family station wagon is something that more and more consumers can’t resist. According to Nielsen consumer research, e-commerce sales for dog food grew 92.2 percent in 2017, while cat food saw a 63.2 percent increase. E-commerce now accounts for more than 18 percent of all dog food sales and 13 percent of cat food sales. Pet food alone made up 70 percent of pet health industry sales in 2017, an industry projected to reach $117 billion by 2021. There’s a lot of pet food being sold. And more and more is being sold online. We love brick and mortar. We’ll always love brick and mortar. But it’s becoming increasingly obvious that for pet food brands to succeed in 2018 and beyond, a strong online presence is required.

Play nice with the big boys

You don’t talk e-commerce without addressing the PRIME elephants in the room. When it comes to any online sales, Amazon reigns supreme. And when you narrow down to pet food, Chewy spits out the competition. Combined, these two e-juggernauts make up around 80-85 percent of the online pet food market share. You want to play online, you’ve got to play in their sandboxes. It’s not an exclusive sandbox by any means; Jet.com has a small market share, but the site is backed by Walmart so it’s only a matter of time before it elbows its way into the game.

It’s an Amazon world. We all just live in it.

With 55 percent of all online product searches beginning on Amazon (only 28 percent on Google!), the site is becoming one of the most trusted sources among the ever-growing millennial audience. Its importance has stretched beyond simple purchasing power; now it’s a go-to for researching products and ultimately influencing the buying decisions of consumers. For a brand to succeed in the digital domain, it has to consider not just its presence on Amazon but how it’s perceived on Amazon. And a lot goes into that consideration. For instance, you have to be one with the Buy Box.  The Buy Box refers to the white box on the right side of the Amazon product detail page where customers can add items for purchase to their cart. Only brands with consumer metrics deemed acceptable by Amazon can win the Buy Box. This tool makes up 82 percent of all Amazon’s sales, so making sure your brand remains eligible for Buy Box is a vital key to your success. But it isn’t easy! You have to monitor pricing, monitor third-party sellers, improve logistical timing for operations and continually optimize the marketing services provided by Amazon. The Buy Box is only ONE factor that a brand needs to consider in the land of Bezos. Only the biggest brands can successfully navigate this landscape alone. We suggest finding a partner that can help you understand the ins, the outs and the what-have-yous of Amazon.

Chew on this

It ain’t all Amazon, though. Since 2012, another online presence has chewed up the competition and become one of the most trusted sources for pet food. With its unmatched customer-services practices, extensive product information and informative yet whimsical brand videos, Chewy has carved itself a special niche in the online space. Chewy takes pride in giving potential customers the best possible experience before deciding on purchase, during a purchase and after they have purchased. It’s the hands-on customer experience that is largely missing in the e-commerce world. In 2017, PetSmart acquired Chewy, but there has been no visible change to their overall structure and, if anything, there’s more power behind the site. 2017 projections showed Chewy with over $1.5 billion in sales (up 40 percent from 2016). That’s 1.5 billion reasons that a pet food brand must establish a partnership with Chewy.com to be a player in the online game. Chewy isn’t as all-encompassing as Amazon, but it does come with some of the same hurdles. You need to focus on minimum advertised pricing (MAP), aligned operational logistics, and monitoring all Chewy.com marketing services for optimization.

MAPping a policy

A MAP/IMAP policy is one that every brand should implement, no matter its size or breadth.  This policy accomplishes two things: it won’t alienate those mom-and-pop pet stores that remain many brands’ bread and butter, and it makes it so that your pricing is consistent no matter the platform. This consistency makes monitoring your prices a little easier. And monitoring those prices is very important. Your reputation is at stake! It’s always best to consult with a legal counsel when writing these policies, because by law a company can’t price fix. The wording has to be impactful but neutral.

Line up a partner to stay in line, online

For pet food companies, it’s always been a battle to stay relevant. Standing out on retail shelves has always been challenging, and that’s when there was a limited amount of space for competition. Now the space is literally unlimited, which means that your competition can be unlimited as well. Your Amazons and Chewys of the world host hundred, if not thousands, of brands competing for the same digital shelf space. As such, it’s more important than ever to stand out in the crowd.  You need to partner with someone who knows your industry but also stays on top of best practices in that industry. A partner who will bring true insights that will make you stand out no matter where that crowd might be.]]> 3684 0 0 0 https://wearewoodruff.com/blog/pov/building-consumer-trust-in-food-supply-chain/ Wed, 28 Feb 2018 14:42:22 +0000 https://wearewoodruff.com/?p=3688 Addressing, not ignoring, consumer concerns is the future American agriculture is at a crossroads. Not when it comes to the day-to-day production issues but looking into the future. The U.S. consumer is further removed from the farm than ever in the history of this country, with 96 percent of consumers having no connections to agriculture. In fact, 43 percent of all consumers don’t trust the food system.  Add in the fact that millennials, who represent the largest segment of the U.S. workforce totaling 80 million plus people, have tastes and preferences that are dramatically reshaping the food market faster than businesses can adapt. Although they have never been on a farm, they develop opinions that color their perception of farming and food. To many, agriculture is synonymous with “factory farming” and the idea that agriculture lacks sustainability. If you’ve been in agriculture for any period of time, that word can illicit every emotion from an eye roll to a full body shiver. Seldom has one word created such a firestorm of emotion. We’ve heard it said that if you were to ask 20 people, ten farmers and ten consumers, what sustainability in agriculture means you’d likely get 20 unique answers. For farmers it means using things like conservation tillage, cover crops and crop rotation. Consumers cite practices like solar energy, organic farming and wildlife habit protection as essential to sustainable agriculture. Neither are wrong, but priorities clearly don’t match. And that is proving to be a problem. According to a January 2018 Field to Market report, farmers strongly believe that consumer demands for sustainability will impact their farming practices, and 28 percent of them believe it will happen in the next five years. That belief has been backed up by a consumer study from Maru/Matchbox which shows that 91 percent of consumers, regardless of age group, believe sustainable farming practices are essential to our long-term food production. For farmers, there must be an economic incentive to increase adoption of sustainability practices. In the same Field to Market study, 88 percent of farmers said a premium price would incentivize them to change their management practices to deliver a more sustainable outcome. Marketers in the ag space can help growers reach this incentive when available by passing along product sustainability, offering targeted tools — 42 percent of farmers said they would use tools if offered — and generally being the farmer’s partner. One thing that may benefit the farmer more than anything is a consumer who not only understands the role that science and technology play in the quality of food but also how a lack of understanding of the food system can threaten its ability to operate and innovate. To do this, components of the ag supply chain have got to work together. We know that facts are 3 to 5 times less important than shared values in building trust according to the Center for Food Integrity. Maru/Matchbox has also identified that consumers trust farmers more than any other business sector — including food manufacturers of all sizes. So, consumers trust farmers and want to be connected to the people who grow their food. How do those in the food production chain, from input providers to processors, build on this knowledge?

1. Ask questions and listen. You may have solutions for your farmer customers, or a piece of information that may help them down the line, but if you don’t ask you’ll never know. For example, ensuring that a farmer knows how you implement sustainability in production of the products he uses can help him to paint a better sustainability picture for the packer or processor that buys his crop. That level of transparency builds trust with the consumer and relationships with your customer.

2. Become actively involved in industry groups that are supporting the mission of closing the gap between trusting our farmers and trusting our food supply. This is not a competitive issue in the marketplace but one that will shape the future of our industry. Farm Journal recently stepped up to the plate on this issue and launched Trust in Food, a decade-long initiative to rebuild consumer trust in the food system. The initiative, made up of farmers, stakeholders, restauranteurs, food manufacturers and anyone else that has a role in food production, is about moving forward with a coordinated voice in support of restoring trust in the food production chain.

Addressing consumer needs isn’t a quick fix, nor is it someone else’s problem. It is an issue that has an impact at every level in the food production chain. By recognizing that now and developing approaches that will help your grower customers navigate the challenge, you are setting your company up for greater success in the long run.]]> 3688 0 0 0 https://wearewoodruff.com/blog/pov/livestock-or-family-pet-how-horses-are-classified/ Tue, 06 Mar 2018 14:56:01 +0000 https://wearewoodruff.com/?p=3692 How are horses classified — and does it matter to marketers? A century ago, horses were pulling cannons in WWI and serving as the main means of transportation for the majority of the country. Virtually everyone was a horse owner, and while some pleasure was probably derived from the interactions with a much-loved horse, they served a much greater purpose. Fast forward to 2018, and we have to ask ourselves how exactly horses should be classified. Are they livestock or in the same category as your dog or cat? According the ASPCA, the category of companion animal includes dogs, cats, horses, rabbits, ferrets, birds, guinea pigs and select other small mammals, small reptiles and fish. Where they may be kept legally and responsibly, domestic-bred farm animals can also be maintained as companions.  Seems pretty straightforward: horses are pets. Right? Not so fast. According to the American Horse Council, the American Association of Equine Practitioners and a variety of other governmental agencies, associations and interest groups, horses are indeed livestock. A white paper published by the first two groups is very clear in stating that traditionally, and legally, horses are considered livestock in the United States. In fact, according the American Horse Council, maintaining the status as livestock supports

• Continued state and federal support monies that fund research into equine diseases, the Horse Protection Act and other projects that promote horse safety and well-being.
• Humane Laws that ensure humane treatment and care, while still allowing for animal use.
• Limited liability laws that, due to the classification, protect owners.
• Advantageous tax laws that treat commercial horse breeders and owners like farmers.

So, horses are both livestock and companion animals? Precisely. The fact that these majestic creatures make a $112.1 billion impact on the economy, generating 1,404,400 full-time equivalent jobs and resulting in $1.9 billion in taxes at all levels of government, does not prevent their owners from enjoying them as companions. In fact, many might say that horses’ contribution makes them care more deeply for their equine friends. What are marketers supposed to do with this knowledge? Do they approach the market like they would for cattle or take the same approach as pet companies do? The answer is yes. When marketing in the equine space, the distinction is less about the formal definition than it is about the audience. Let your target market drive your tone and language. Your consumer will tell you fairly quickly if they view their horse predominately as a companion or a livestock asset, but only if you listen and ask questions. Learning about your customer rather than telling them what they want goes a long way to ensuring success. And what you learn may vary by product category: grooming products may be thought of through the companion filter and feed may take a livestock viewpoint. But whatever you do, take your audience’s lead. Don’t ask how they view something and then try to change their minds. Work with the consumer rather than at odds with them. Because the bottom line is the classification doesn’t matter as long as you are providing what your customer wants and needs.]]> 3692 0 0 0 https://wearewoodruff.com/blog/pov/expert-conversations-ken-mccauley-kansas-corn-growers-association/ Wed, 07 Mar 2018 14:20:16 +0000 https://wearewoodruff.com/?p=3695 Every growing season has its challenges. As we look forward to corn planting for the 2018 season, what is keeping you up at night? 

Another concern I have about 2018 revolves around how aggressive we should be on the size of our farm. Should we expand if the opportunity presents itself or should we embrace an obstacle that would make our operation smaller? I feel these things always have the potential to help or hurt you but, most of the time, things usually work out. Another thing I consider is the future. As my wife and I slowly transition to slowing our involvement and work on the farm, I want to make sure we do it right both for us and our son, who is taking over during these harsh economic times. I know many other farmers are struggling with the same issue.

2018 is a Farm Bill year. Given your experience with the Farm Bill process, what do you see as the keys to getting a farm bill passed this year?

Having worked intimately on the 2008 Farm Bill as president of the National Corn Growers Association, I understand some of the statements being made by both government officials and commodity associations. The first thing I heard most farmers say is “Keep crop insurance intact and don’t change it.” The issues today are mostly the same, but the politics are much more polarizing. One of the big issues I see is the county-to-county discrepancies in the Agriculture Risk Coverage (ARC) program that must be fixed if the ARC is to be effective. The word I keep hearing is that most farmers will opt for the Price Loss Coverage (PLC) program, if it is offered at the same prices as it is today. One other issue of the Farm Bill is the cotton farmers who want a separate payment for cottonseed oil. The issue here is who will pay for that. I’m not sure what is the right approach or choice for a farmer, but I feel the current program offers some risk protection for farmers and stability of our food supply for our country. Farm Bills have mostly been bipartisan, but this time may be different due to the political climate. I have a lot of faith in Chairman Pat Roberts leading the Senate Agriculture Committee, and I feel he will keep our crop insurance program as close to what it is today as possible.

What advice would you give ag marketers so they could better support their farmer customers?

As we farmers do business with our local retailers and seed dealers this year, we are looking for as many bargains as we can find. I feel many of those retailers do have that in mind and will do almost anything they can do to find a way to help anyone put their crop in. It might be a recommendation to another farmer that needs some custom work done or an offer to work part time or an offer of a flexible schedule. Many times, a good word to a farmer’s banker about the situation will make a difference too.

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KEN MCCAULEY President of the Kansas Corn Growers Association Finance Committee member and liaison on the Biotechnology Working Group Owner of 3,500-acre family farm in northeast Kansas

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]]> 3695 0 0 0 https://wearewoodruff.com/blog/pov/best-practices-for-minimum-advertised-price-map-policy/ Tue, 13 Mar 2018 13:10:51 +0000 https://wearewoodruff.com/?p=3737 minimum advertised price (MAP) or minimum retail price (MRP) policies during 2016-17 in their efforts to push back on the deep-discounting and predatory-pricing practices of some online retailers. But that’s only one reason to implement and enforce a strong, comprehensive MAP policy. Here, we’ll look at why your company should have a MAP policy and what best practices you should consider when creating, implementing and enforcing one.

What a MAP policy is — and isn’t

Minimum advertised price policies are unilateral programs that manufacturers can use to limit their retailers from advertising products below a predetermined level. Unlike resale price maintenance (RPM) agreements, MAP policies don’t strictly limit product pricing. Manufacturers use RPM policies or agreements to prevent retailers from selling products below a specified price. MAP policies are perfectly legal under U.S. antitrust laws. (Such policies have actually been used since 1919 — nearly 100 years!) As long as a manufacturer or supplier acts independently from its resellers, a MAP policy isn’t considered a form of vertical price fixing. That’s because carefully constructed MAP policies only restrict the advertised price of a product, not the final sales price. MAP policies also typically can’t restrict in-store advertising. Retailers can still choose to sell a particular product for less than the minimum advertised price; they just can’t promote a lower-than-MAP selling price.

Why your company needs a map policy

Omnishopping — the practice of using a variety of channels, platforms and devices to browse for and buy products — is ubiquitous in the United States, according to a 2017 study conducted by Criteo S.A. More than 80 percent of U.S. shoppers reported they shop online, then buy in-store and vice versa, making “webrooming” and “showrooming” the norm for today’s consumers. These behaviors reinforce the need for pet product brands and retailers to be ready to connect with pet parents online at any time and on any screen — as well as offline — during the customer’s journey. Today’s consumer buying behaviors also reinforce the need for product manufacturers to establish and coordinate prices across many different retailers and channels. A MAP policy that covers all of a company’s product resellers can help level the playing field for retailers of all sizes. This is the most common scenario used to justify a MAP policy. According to attorneys with Holland & Knight LLP, MAP policies protect brick-and-mortar retailers by limiting the showrooming that results from extreme discounting by online retailers who provide sometimes unsatisfactory customer service or product support. Simultaneously, a MAP policy can assure retailers that a product manufacturer understands and values the service they provide and encourages retailers to sell on service and added value. Minimum advertised pricing policy respects everyone’s right to make a respectable margin, which is the goal of business. (P-R-O-F-I-T is not a bad four-letter word!) Ultimately, manufacturer–retailer relationships can be strengthened by MAP policies. Last year’s surge in MAP policies among pet products manufacturers appears to be a response to independent pet specialty retailers’ demands for fair pricing policies. Certainly, pet product manufacturers can and do use minimum advertised pricing as a way to help independent pet specialty retailers compete with mega e-commerce and big-box retailers who might otherwise out-price the competition — right out of existence. For brands that occupy a premium position in the market, there’s yet another reason to implement and enforce a MAP policy: brand image. Excessive discounting by retail channels, if left unchecked, could ultimately lower the value of premium products in consumers’ eyes, eroding a product’s brand image. This is particularly important for those brands and products in which a company has invested time and money to develop and bring to market.

BEST PRACTICES FOR IMPLEMENTING A MAP POLICY

If you’re ready to craft a MAP policy — or strengthen an existing one — you should consider the following best practices: Create a MAP policy that’s unique to your company. No single policy is right for every manufacturer; you have specific circumstances, goals and unique relationships with retailers to consider. Fill-in-the-blanks cookie-cutter MAP policy templates that you find online may not adequately protect your brand. Instead, look at other existing MAP policies for ideas on what your company’s MAP policy should cover before sending it to an attorney for review. Be sure to craft a MAP policy that aligns with your product advertising needs and establishes guidelines that you expect retailers to follow when advertising your products. (Cooperative advertising funds can provide an incentive for retailers to comply with your MAP policy.) Your MAP policy should expressly state that retailers have a right to set their own prices that is not limited by your company’s MAP policy in any way. Be clear about what constitutes compliance with your policy — and what doesn’t. A MAP policy should be easy to understand and user-friendly. As the manufacturer or supplier who’s crafting and enforcing a MAP policy, it’s up to you to determine how you want to set your guidelines. Your retailers need to know exactly what they need to do to comply with your MAP policy. And they need to know and understand the consequences for failing to follow guidelines. Get legal counsel to avoid antitrust issues. A MAP policy could violate antitrust statutes depending on how a particular MAP policy is created and implemented — not just on the federal level but on the state level. Work with an attorney who specializes in antitrust law to create a MAP policy that protects your company, legal standing and authorized resellers. Be consistent with implementation of your MAP policy. When rolling out a minimum advertised pricing policy, consistency across channels is important. It doesn’t matter if your resellers are small, mid-sized, large or ginormous businesses. Since you’re implementing a MAP policy in part to protect your distribution channels, tell them so — clearly and right upfront. A manufacturer should let all of its retailers know immediately when a MAP policy is being adopted and that adhering to it allows them to have healthy margins in addition to selling high-quality, innovative products. Lastly, keep in mind that your policy will lose credibility if retailers notice any inconsistencies — especially in enforcement. Monitor and enforce your MAP policy. Minimum advertised pricing policies are only as good as the monitoring and enforcement put into them. And unfortunately, enforcement may be the most challenging and time-consuming part of implementing a MAP policy. The good news is that software exists to automate monitoring and enforcement.

PUTTING IT ALL TOGETHER

Creating a company MAP policy for the first time can seem daunting, especially when the legal and brand image ramifications are considered. While having a MAP policy is important for your brick-and-mortar retailers, it’s equally important to have a level playing field with retailers or distributors who sell online by having an additional IMAP (internet minimum advertised price) policy. In a future post, we’ll talk about creating a different strategy for IMAP implementation.]]> 3737 0 0 0 https://wearewoodruff.com/blog/pov/drone-use-skyrockets-in-agriculture/ Wed, 14 Mar 2018 13:45:47 +0000 https://wearewoodruff.com/?p=3751 unmanned aerial vehicles and their places in agriculture, but it’s an increasingly important topic to everyone in ag. Why is it so important? Because personal drones are everywhere. Tech that seemed like sci-fi just five years ago is in the hands of everyone today. You probably had one under the tree this last Christmas. So did your kids. Maybe even your dog got one! Even with the threat of increased federal regulation, consumer drone sales have exploded in just a few years, multiplying 30 times (!) since 2013, according to Business Insider. Whereas a private drone used to be the domain of professional photographers with a high level of RC know-how, today you can buy them at Sharper Image or even Toys R Us. And the applications are endless. You can race them. You can play with them.  You can use them for high-end video and photography. But they’re not just toys or high-flying cameras for private use. Commercial application of drone tech (now we’re talking!) is coming at us fast and furious. More companies are finding business opportunities for drones, from translating data and analytics captured by multi-rotored robotic reconnaissance to  door-to-door package delivery. Companies are harnessing the power of the drone, and when that happens, you can expect the tech to make leaps and bounds. When it comes to flying around the farm, there are obvious applications for drones already. Monitoring crop growth, wrangling animals, checking irrigation and pest issues…the possibilities are sky high. But for drones to really become integrated on the ag scene as tightly as they are in the photography or inventory industries,  one issue may have to be taken out of the equation: Manpower. On any farming operation, margins are always a concern. The difference between the red and the black can be a single thunderstorm in April, right? So anywhere you can squeeze some efficiency and/or dollars out of a situation, you’ll do so. Drone technology sounds great on a farm; you can literally see the bigger picture and plan accordingly, no matter what the situation. The problem is that in most cases, you need someone to fly that drone. And if you want an experienced pilot who can be useful to your operation, that can cost more than $100 per hour. Manpower costs money. Drones cost money. Combine the two, and the potential cost can send producers scurrying away. But what if you can save, say, $168 an hour on drone pilots? Autonomous drones are becoming a viable option, according to Agfunder News. Whereas it might be too expensive and illogical to keep a dedicated drone pilot on hand, what if you could “employ” an unmanned drone that could charge itself, do its job, upload its data and re-dock, all without a pilot? That time is coming, and sooner than you might think. At the moment, cost and federal regulations prevent pilotless drones from becoming more prevalent, but remember that it wasn’t too long ago that the idea of a personal drone at all seemed like something from Blade Runner. Technology comes at you fast. Will you be ready?

Droning on

As always, we circle back to what this whirlwind of drone talk means for ag marketers. If farmers are using them, if children are using them…surely there’s a way we can put them to work in our business. We have three ways you can use drone technology to soar in the field. And above it.

Show, don’t tell

Drones can be great for showing off your products or services. HD and 4K video is now the norm when it comes to video and photography, so capturing beautiful images of your products at work in the fields (and, if you have enough altitude, maybe even a little compare and contrast with neighboring fields) is as easy as heading to heading to the mall. They’ll never replace a professional video crew for showing off your wares, but a reasonably priced photography drone can meet a lot of your “beauty” needs pretty easily.

CLAAS of America used a drone to showcase products at work for Franken Custom Inc. in South Dakota.

Show and tell

Use your drone to communicate with your audiences. You can’t film fieldwork in a studio, so producing how-to guides (especially when you’re dealing with pesticides or other large-scale applications) can be tricky. But if you take to the skies, you can supplement your videos or print materials with high-end photography that shows off the scope of the operation or gives a more “global” look at what your products can do. Again, no film crew required. Look at all of your current materials, no matter the purpose or medium. Can a bigger-picture view enhance them and make it easier for customers to absorb information? You’ll find that the answer is almost always “yes.”

Partner up, up and away

Drone manufacturers need exposure, too! If you find yourself using a particular make and model of drone, it can’t hurt to reach out to your favorite company and see if they want to combine forces. Every brand needs a portfolio, and if you’re using their products effectively, the company might be willing to get into a quid-pro-quo situation. On the flip side, if you find yourself needing drone technology that doesn’t yet exist, you might find a progressive manufacturer that will partner up. If no one ever asked for it, would we have a drone with an aerial thermal sensor specifically for monitoring irrigation needs? Probably not.

The future is already in the past

We know that drones are the wave of the future in ag and ag marketing. There’s not even a doubt at this point. How can we be so confident? Go into your company storeroom and find a computer monitor from, say, eight years ago. Go home and find your cell phone from 2005. Look at camera equipment from ten years ago on eBay. If there is one certainty in life, it’s that once technology is created, it only gets better and more prevalent. Drone use in ag isn’t brand new by technology standards, but it is an industry that is still feeling its way. If you get in on it now, maybe you can help guide it.  ]]> 3751 0 0 0 ]]> https://wearewoodruff.com/blog/pov/youth-perspective-farming-agriculture/ Thu, 22 Mar 2018 14:34:09 +0000 https://wearewoodruff.com/?p=3804 Whether you are an ag lifer or your feet have never left asphalt, farming has been part of your life since you were born. And not just from an “I need to eat” standpoint. It’s a culture — our culture — even if it’s hard to recognize as such because it’s part of us on an almost molecular level. Boy or girl, you’ve known John Deere since you were born, you sang Farmer in the Dell in kindergarten and it seems like you’ve always known what a scarecrow is. The farmer remains an iconic American image because of our children’s infatuation with farming. But times do change. Kids put down their die-cast tractors to…watch tractor videos on YouTube. The See ’n Say becomes an app. In light of the incredible leaps and bounds that kids have made when it comes to technology use, we at Woodruff wondered: Are kids still infatuated with farming? What do they think of farmers today? So we did what we do best. We did our research and asked those who would know best what kids think of farming. We asked the Woodruff tots two questions.

• What does a farmer do?
• Why are farmers important?

Here’s what our kids had to say. Crosby, age 4, says that farmers “take care of the animals, because animals have to be safe.” Quinn, also age 4, agrees but gives the farmer some additional duties. “A farmer milks cows, feeds pigs, gets eggs from the hen and even makes breakfast for his family.” Quinn adds that farmers are important because “they have work to do.” True story, Quinners! Haley, age 3½, gets to the crux of the matter, saying that farmers are important because they make food. Not to mention that they “feeds animals, and grows plants and the animals eat them. They get the milk out of their cows and feed kittens.” Kittens eat too, people. A pair of 6-year-old Woodruffians focus on specific crops. Walker says that farmers “pick corn” and “help animals and humans.” Gus adds to that line of thinking with “farmers harvest crops like corn and soybeans because they have to feed the world.” Six-year-olds know what’s up.   Ten-year-old Josip knows that the noble farmer “harvests crops and takes care of barn animals,” and that they’re important because, once again, “they feed the world’s people and animals.” Eight-year-old Cece is glad that they “take care of animals and plant vegetables, fruits and other healthy things.” This is important because, well, “it keeps us alive.” She didn’t get that by pulling the See ’n Say string! Siblings Max and Maddie, ages 14 and 18, respectively, agree that farmers produce food to feed America’s population. Macy, age 17, knows that our growers rule because they “produce the food I eat.” The times, they are a-changing. Tractors drive themselves. Combines self-adjust to field conditions. Those changing field conditions can be managed and analyzed by drone. But the one thing that stays constant is that kids love ag. They might grow up to be Michael Douglas in Wall Street, but at this age? Farmers rule. And that’s hope for the future.]]> 3804 0 0 0 https://wearewoodruff.com/blog/pov/pet-stores-compete-with-amazon-sales/ Fri, 23 Mar 2018 14:27:00 +0000 https://wearewoodruff.com/?p=3812 seem about it. Amazon rules the eRoost. Or the iScratching post. You get the idea. It should surprise exactly no one who has looked at a flat (or even flattish) screen over the last few years that Amazon is an online juggernaut in most every industry that considers retail sales important (i.e., every industry). In the pet consumables market, Amazon is a snowball, snatching up more and more sales that traditionally rolled out the doors of your brick-and-mortars. In fact, third-party analysts predict that Amazon’s pet consumable sales will reach $8.2 billion in 2018. That’s more than 10 percent of all pet food sales, according to 2017 numbers reported by Petfood Industry. Woof! But the tail also wags the dog. As important as Amazon is to pet food sales, pet food sales are pretty important to our reigning eKing. On Amazon’s increasingly popular line of Alexa-based home devices, pet products have consistently ranked in the top three purchases by voice-activated shoppers. In 2017, Amazon’s total sales hit $178 billllllllllllion. If we do the math, it’s not hard to see that pet food and related sales could account for close to 5 percent of the great online Dane’s total intake. That means that Amazon won’t be giving up its milkbones anytime soon.

Meanwhile, back in the real world…

As much as we love shopping from the comfort of our own video game chairs (and marketing to those who prefer to shop from the comfort of their own video game chairs), almost 90 percent of our pet retail world still takes place in the real world. The world of human interaction, paper or plastic, and bricks and mortar. We’re not all avatars all the time yet! So let’s talk about how our brick-and-mortars can stack up against our digital deity.

Experience matters, exponentially

What can brick-and-mortar pet product peddlers do to entice buyers to leave the comfort of their own homes and venture into the real live world? How does a business with real overhead — from rent to utilities to (gasp) paychecks for real people — compete with the typically lower prices and higher convenience of Amazon? Easy. Just remember the two words that should be gospel to any customer-facing business, (and not excluding the pixelated kind): Experience matters. Every time a customer walks through some real-life doors to see your brand on the shelves, they’re having an experience. It’s more vital than ever to make sure that experience is a positive one. There are a few ways to do that. Utilize the face-to-face interaction. The primary difference between the physical and the digital buying experience is the people presence. Money changing hands. Pleasant conversation. In the pet retail industry especially, chances are your customers and retail employees have at least one thing in common. Everyone likes talking about their pets, so encourage employees to eagerly engage. Even a simple “Cool dog!” can make a positive imprint on a customer. And that’s more than half the battle! If you can associate that positive experience with your brand, you’ve paved some inroads with your customers. Give the retailer some incentive to put your brand on their customers’ minds. Is it a button they wear? A coupon? A free sample? If they leave that store with an impression of your products, an image of your logo or just a good word from an employee, you’ve made more impact than any banner ad ever will. If you have any sort of cause-related initiatives, this is the place where it will make the biggest impression on potential customers. If there’s a cause your brand fights for, the brick-and-mortar experience is where customers should see it. They’re already having an experience; they’re already on their journey. If you can make that journey mean more to your audience through cause marketing, you’ve won at least one battle. That goes for the retailers and their employees as well. If you have a cause-related initiative, offer material or talking points about the cause to the retailers. Give them the chance to make your cause their cause. If it makes them feel good to share something, they’ll organically promote your brand. And the customers will trust marketing materials more if there’s a cause associated with it. Help them know their (your) stuff. “What is the difference between these formulas?” If the be-smocked high-schooler patrolling the aisles that display your brand can answer this question, you’ve probably just won a repeat customer. A major hurdle to buying online is the lack of information. Or, even worse, the flood of information. If you Google hard enough, you can find conflicting reports about every single thing. Rarely, however, do you find an actual person who can answer your questions thoughtfully and then be there for immediate follow-ups. Natural human interaction! It matters! That said, it’s often on the brand to educate the retailer, or incentivize the retailer to educate about your products. You can do this as simply or as creatively as you have bandwidth to manage. A shelf hanger that explains the difference between your standard line and your limited-ingredient line can be helpful, for instance. Or offering videos, webinars, brand background or even swag to retailers.  Retailers want open, honest communication with the brands they offer. If they trust that you’re going above and beyond to drive traffic to their stores, they’ll become your advocates. Make them feel like partners, as opposed to product pushers.  Anything that makes it easier or appealing (from knowledge to financial incentive) for the boots-on-the-ground to spread your gospel. Beware, however. If the retailer is unable or unwilling to answer questions about your products, or if the interaction isn’t satisfactory, you can find yourself further behind than if the customer never went into the store in the first place. Even one negative experience can turn someone against you forever. Don’t let it happen. Amazon’s loving digital tendrils are open 24/7!

Uh, sell…online?

To really compete with the online juggernauts, the best thing a brick-and-mortar shop can do is become an online juggernaut its own self. If you can help them do so, you can develop your own digital brand champions. Give the retailer exclusive online-only promotions, or maybe do a little quid-pro-quo online promotion yourself. Letting your customers know where they can find your products, even in the digital universe, can build a lot of good will with customers as well as retailers. Digital marketing is the wave of, well, the last ten years, but it’s also the riptide of the future. Not only do you need to be online, your customer experience needs to be online. Use the brick-and-mortars-cum-online-retailers to share that experience with your customers. If you want to beat them, sometimes you gotta join them. It’s easier than ever for brands to sell directly with Amazon Seller Accounts that are open to anyone who wants a digital storefront combined with the power of Amazon’s reach and convenience. Amazon might technically be the enemy, but it does offer smaller retailers an incredible number of valuable marketing resources. And, by infiltrating Amazon, you’ll build a positive repertoire with the Big Bad Wolf, which is never a bad thing. Think of Amazon as akin to Google; you might not want to be part of it, but you kind of can’t live without it. And if you play nice, the benefits can be very rewarding. When building an Amazon Seller profile, you have to be cognizant of pricing; there are many pet-consumable manufacturers that set MAP pricing to be competitive, so doing the research on competitive brands will help you figure out the best place for your decimals. And while the pricing won’t always be perfect, having an effective MAP (Minimum Advertised Price) plan for each brand you sell helps level the playing field for all. Amazon is likely going to continue taking a larger chunk of pet consumable sales for the immediate future. And if it isn’t Amazon, it’ll be another online behemoth. While online isn’t going away, this certainly doesn’t spell doom for brick-and-mortars. After all, you can’t pet a dog on Amazon. Physical pet stores will always exist for this reason alone. But for them to thrive, they have to do what they do best. And then try to beat Amazon at its own game.]]> 3812 0 0 0 https://wearewoodruff.com/blog/pov/pet-product-spending-trends/ Tue, 03 Apr 2018 14:00:46 +0000 https://wearewoodruff.com/?p=3819 deep dive into the 2016 pet-spending boom, investigating exactly where all those bones came from. You can read the site’s full analysis here, but we found a number of items on the report to be weirdly surprising. Or surprisingly weird. Read on to see what made our heads cock like a beagle watching Meerkat Manor. In 2016, pet owners plunked down $42.34 billion on pet food and supplies. According to the study, the bulk of the spending came from your typical “American-dream” types. Nothing too surprising here.

• White, Not Hispanic (85.5%)
• 2+ household (81.2%)
• Homeowners (78%)
• $50K+ income (68%)
• Everyone works in household (65%)
• Associate degree or higher (60.3%)
• Age 35–64 (63.5%)
• All wage & salary earners –not self-employed (64.4%)
• Married couples (61.1%)
• Suburban (59.6%)

So those are the “expected” percentages. Here are some of the study’s findings that threw us when examining 2015 spending vs. 2016 spending.

Area Type

The “central city” type had the single biggest increase of any demographic segment, up $2.3 billion, to $12.2 billion over 2015. Meanwhile, suburbanites showed the largest decrease in spending, down 9 percent or $1.8 billion. OUR TAKE: More and more pets are finding homes in “central cities.” The success of the northeast spending (+11.5 percent over 2015) is directly related to the great increase in central-city spending. Additionally, millennials, who have moved more frequently than any other generation (39 percent of them have moved at least twice in the last five years), are moving out of the burbs and into the cities.

CU Composition

In 2015, married couples showed the largest leap in spending on pets over the previous year. In 2016, unmarried adults dropped the most extra coin on their pets, making a 14.5 percent leap to $7.25 billion. OUR TAKE: We’ve long talked about the positive impact of the younger groups on the pet market. Millennials view pets as “practice” for starting their own families. Millennials are delaying marriage, so they’re more likely to be single when purchasing their first pets as adults.

Housing

In perhaps the most interesting stat of the whole study, renters—not homeowners—were the only type of housing segment that showed an increase in spending, up 7.2 percent to $9.31 billion. OUR TAKE: This is likely a direct result of the increase in renters, period. According to Pew Research, more households were renting in the U.S. than in any other point of the last 50 years. The good thing for pet product marketers is that the decision to rent vs. own doesn’t seem to impact the decision of whether to have a pet.  Again, we point toward millennials. They rent more, holding off on buying homes but spending more on pets. Forty-two percent of millennial pet owners are renters and, 53 percent of millennial pet-owner renters live in a house as opposed to an apartment.

Age

Well. Here’s something. The “silent generation” (those currently 75 or older) are spending more and more on pet products, showing a 33 percent increase in spending in 2016. It was the only age group that increased spending on their pets, buying $2.27 billion in food and supplies. OUR TAKE: It could be because the benefits of pet ownership on our health is becoming more and more accepted, and health becomes a bigger issue as we head toward our twilight years.

Education

In our least-favorite stat of the study, college graduates significantly scaled back their spending. Pet owners with bachelor’s degrees spent $1.42 billion less in 2016 than 2015, a significant 11.4 percent drop. However, people with associate’s degrees showed an almost identical uptick, increasing 12 percent, or half a billion dollars. OUR TAKE: College-educated pet owners are “value shopping” for pet food. They’re still buying premium pet food, but paying less (SMART!). In 2016, consumers began a concerted effort to find the best prices on their premium pet foods. More options and e-commerce are also driving prices down.

What we learned

The PetBusinessProfessor.com study concluded that the “ultimate” pet products consumer is a married, home-owning couple aged 55–64 with at least once “advanced” degree. But if the study showed us anything, it’s that anything can change from year to year. Pet spending stats are tumultuous at best, so your brand or company needs to be nimble and ready to roll with the punches, as well as be prepared to talk to new audiences and adapt to changing situations. Find yourself a partner who has a proven track record of helping pet-related brands stay on top of the game and talking to any audience, no matter how fickle.]]> 3819 0 0 0 https://wearewoodruff.com/blog/pov/natural-disasters-impact-agriculture-production/ Wed, 04 Apr 2018 16:13:31 +0000 https://wearewoodruff.com/?p=3837

Harvey: According to a Texas A&M report, Harvey caused more than $200 million in crop and livestock losses. Many cotton farmers in South Texas were on the verge of harvesting one of the best crops ever. Livestock losses, which account for nearly half of the total losses, included industry infrastructure. These numbers don’t factor in the probable impact on the oyster harvest, which won’t be known until the end of April — the total losses could be well over the $200 million mark.

Irma: The Florida Department of Agriculture estimates that the financial toll to the state’s ag economy is $2.5 billion, and could get worse. That number is for current damages and does not take into account the losses to future production and the need to rebuild infrastructure. Some sources say that up to 60 percent of Florida citrus production was decimated. Florida wasn’t the only victim of Irma; her graze of Puerto Rico took out an additional $45 million in ag production.

Maria: While the number isn’t as staggering as the impact of Irma, the repercussions are just as jaw dropping. According to Puerto Rico’s secretary of agriculture, more than 80 percent of the island’s crop value — a loss of $780 million — is gone thanks to Maria.

A toll of this size is almost unfathomable. Except it isn’t a rarity. Kansas, for example, faced the worst wildfires in state history in 2017, with damage estimates nearing $100 million. This includes 3,700 miles of burned fence and closing in on 8,000 head of cattle lost. This number doesn’t include homes, barns, replacing burned power lines or the more than $3 million spent fighting the fires. Fighting Mother Nature is commonplace for not only farmers and rancher, but also for the many industries that support them. From drought to flood to weather extremes, it’s not a matter of if, but of when. When will my farm get hit? When will my ranch burn? This questioning drives the game of cat and mouse that the farmer plays with Mother Nature. And that game doesn’t seem to be ending in 2018. The U.S. Drought Monitor is showing areas of extreme and exceptional drought across the Southwest. Additionally, 40 of the 50 states are showing some level of drought as of the end of March, with several areas looking at long-term drought impacts. Combine this with the impending spring tornado season, and the weather woes are just beginning for U.S. farmers and ranchers. Unfortunately, this isn’t a situation that can be prevented. We can’t will a storm away or prevent a wildfire in a drought year. There is no preventive step that keeps the disaster at bay. But what we can do is be prepared to deal with the disaster when it happens. Preparedness is key — for farmers and for the marketers that support them. For farmers and ranchers, AgWeb has a great resource guide for not just preparedness but where to go after the storm, if you will. From national and regional resources to how to prepare articles, this is a great place to start when preparing to deal with Mother Nature. For marketers, it’s all about being ready to help when needed. Suppliers and other input providers to agriculture should be ready to pitch in when their customers need help, whether it’s a corporate initiative or empowering sales teams to get involved in local efforts. Maybe it’s as simple as extending the early order program for a retail outlet that gets hit by a hurricane in November. Or delaying delivery of product when a tornado tears through a community in the spring. Bottom line, having a company you spend a great deal of money with show up in the bad times means more than when you show up in the good. Bad times will happen. How do you want your customers to remember your company?]]> 3837 0 0 0 https://wearewoodruff.com/blog/pov/millennial-farmers/ Wed, 11 Apr 2018 14:36:03 +0000 https://wearewoodruff.com/?p=3847 For millennials, the farm may be the answer It’s not quite the swallows returning to San Juan Capistrano, but for only the second time in the last century, the number of farmers under the age of 35 is increasing. Young people are going back to the farm. Nationwide the growth is small, slightly more than 2 percent between 2007 and 2012, but in some states that growth has been by more than 20 percent. Combine that with the fact that 69 percent of those returning have college degrees, and you’ve got something to get excited about. Especially when you consider that all other farming age groups, save for the oldest, are in decline. The National Young Farmers Coalition (NYFC), a not-for-profit out of Hudson, New York, may be able to paint a better picture. While “young” is meant to include all people who are in their first 10 years of production agriculture, the NYFC vision is clear — a country where young people who are willing to work, get trained and take a little risk can support themselves and their families in farming. In November 2017, NYFC released the results of a National Young Farmer Survey that paints a pretty clear picture of who the young farmer is and the challenges they are facing. The survey sample was 3,517 respondents, under 40, living in the U.S.   NYFC Survey, 2017   NYFC Survey, 2017   NYFC Survey, 2017   The survey clearly outlines the demographics of these young farmers, including the fact that 75 percent of the new farmers do not come from a farming background. So why are millennials headed to the farm? Some say it’s the double bottom line of value and values.   NYFC Survey, 2017  

Value

There is no doubt that farm-to-table fare and clean living is having a golden moment. Go to Instagram and you can see post after post of millennial foodies who are sharing their “clean food,” and they are willing to pay for it. The desire to fill this market niche is evident in the farms that are being established by millennials. Most are fewer than 50 acres to start, though size is growing with time spent in the industry. Additionally, the NYFC survey showed that this new crop of farmers is more likely to approach farming more holistically.   NYFC Survey, 2017   Not only this, but they tend to diversify their crops or livestock and be seriously involved in their local food systems. In fact, 66 percent of respondents identified community-supported agriculture (CSA) programs, farmers’ markets/farm stands or farm-to-table restaurants as their top sales channels. And it must be working. Survey respondents who reporting making between $10,000 and $499,000 in sales have increased from the percentage of farmers reporting those revenues in the 2012 ag census. Clearly showing where the value is in millennials returning to the farm. But what about the values?

Values

It all boils down to making an impact. Stories from major papers like the Washington Post, online outlets like Huffington Post and magazines like Fortune have featured articles and op-ed pieces on the return of millennials to the farm. The common response is that they want to be socially conscious and have an immediate impact with what they are doing. That impact is magnified through their marketing channels. By selling through CSA programs and farmers’ markets, the millennial farmer doesn’t have a faceless customer. They know who is consuming their crop. They build that relationship and can see the impact that they are making in the community. For the millennial who wants to build their own schedule, make an impact and change the world, farming is a natural connection point. The current movement is the manifestation of thinking globally and acting locally, giving educated, entrepreneurial, socially conscious young people a new opportunity in agriculture. So what does this mean for the agriculture industry? Be aware. As the number of young farmers continues to grow, they will be resistant to the “how it’s always worked” mentality that can be prominent in agriculture. They are more tied to technology and may not see the existing channel as the best path forward for their farm. Success can be had by helping this next generation of agriculture and partnering with them, rather than dictating the ways of ag.]]> 3847 0 0 0 https://wearewoodruff.com/blog/pov/pet-expo-top-4-products/ Tue, 17 Apr 2018 16:14:45 +0000 https://wearewoodruff.com/?p=3866 Woodruff’s four key observations from Global Pet Expo There was a lot to see and do, and it was impossible to see and do it all. Not that we didn’t try, but if we were to have spent every single minute of the show simply meeting with every exhibitor, we’d have had to cut every meeting to about 1 minute, 45 seconds. In contrast, if an exhibitor had spoken with every show attendee back-to-back-to-back-to-back ad infinitum, each conversation would have lasted about 22 seconds. No one can absorb it all, but we did our best to sponge up enough that we could knowledgeably talk about the high points. So let’s kick off with the highest point. So to speak.

Cannabidiol pet products are more than a smokescreen

It might sound like we’ve been smoking something, but cannabis oil (CBD) was a big hit in Orlando. The substance has proven to have extraordinary medicinal properties, and products made with CBD have been adept at addressing seemingly every aliment known to dog and cat-kind, from arthritis and other joint issues, to cancer and epilepsy, to skin, coat and allergy issues and gastrointestinal tract problems. While there’s still a perception issue about CBD-based pet products, it’s only a matter of time before it’s a widely accepted alternative to a number of pet products. Companies like Diamond CBD strive to research and develop innovative CBD hemp extracts and to make them accessible to pets worldwide. Diamond CBD’s MediPets line is 100 percent natural, contains all-organic natural flavoring, and is non-toxic CBD for pets of all ages, shapes and sizes.

The ever-competitive world of pet food continues to evolve

With more than $70 billion in sales last year, the pet food industry is more competitive than ever, meaning that it’s harder (and more important) than ever to stand out in a crowd. To thrive—if not simply survive—a brand needs to find a niche, an unclaimed and/or unexplored angle. Or at least to get in on the ground floor of one of those angles. This trend was on display with blinking neon lights at the Pet Expo this year. The continued humanization of pets was a trend that many brands are leaning into. As we’ve noted over and over again, millennials especially tend to be more concerned with the quality of food their pets eat than what they themselves eat. Organic, natural, superfood, broth—quality is firmly on the minds of pet food brands. Not that this is a huge switch from recent trends. In fact, according to a report by GFK published by Pet Business Magazine, natural and organic made up 71 percent of nutritional pet food sales in 2017 alone. Brands appear to be anticipating a demand for more options with natural and/or limited ingredients, and rightfully so. According to a recent Nielsen study, 72 percent of cat and dog owners prefer foods without genetically modified ingredients, and 58 percent of cat owners and 66 percent of dog parents prefer foods with organic ingredients.

Tech isn’t tech; it’s the norm

If Pet Expo showed us that the food industry is evolving, it showed that tech is Big Banging. What might have seemed “space-aged” three years ago is the norm today. It’s not just the advancement of technology that impressed us; it’s the acceptance of that technology. At Pet Expo, a collar isn’t just a collar. A leash isn’t just a leash. A toy isn’t just a toy. Pet products have to pull double-duty. For instance, the Global Pet Products Petronics Mousr, a Pet Expo New Product Award Winner isn’t just a cat toy. It’s a toy with artificial intelligence that learns, giving your cat a different experience every time he or she plays. The days of the sand-filled, vaguely mouse-shaped sack seem to be gone. Along the same lines, Garmin, a brand not typically known for pet products, has evolved the collar. Not only has the GPS company dipped its toes into bark training, the new version of its BarkLimiter records and reports bark activity (barktivity?) to the dog’s owner. Garmin also now offers a collar that lets you train your dog . . . through the magic of the internet. It’s a little Big Brotherish, but in a world where we’re all connected at all times, why would we exclude our pets?

The straight poop on cat litter

Unless you’re, uh, in deep, you don’t give much thought to kitty litter. It’s just scented silica for the most part, right? Well, despite the fact that it’s a mature market—or maybe because of that—cat litter has seen an elaborate jump in innovations, as long-standing brands jockey for new positions. Packaged Facts estimates that retail channel pet supplies sales (excluding pet food) reached $16 billion in 2016, with cat litter accounting for approximately 17 percent of that total. Sales of cat litter will continue along their modest but steady growth trajectory to approach $3 billion at retail by 2021. Today’s pet owners, millennials in particular, are concerned about the safety of what goes into their animals more than ever, so it stands to reason that they’re also concerned about the safety of where they put what comes out. As such, cat owners are seeking out more natural options that are safe for their pets and more eco-friendly, and that’s where long-standing brands can look to stand out. It’s not just clay and silica anymore. Natural, more environment-friendly products were all the rage at Pet Expo, with litter made from anything from walnut shells to wood chips infused with green tea extract.

To 2018 and beyond

The strong emotional bond Americans have with their pets was the driving force at Global Pet Expo 2018. That trend will continue to drive industry sales for the foreseeable future. The humanization of pets has turned pet owners into pet parents, and the human-animal bond continues to strengthen. U.S. spending on pets continues to hit all-time highs, and over the next few years, solid increases in research and development expenditures are expected, ensuring a steady stream of new and innovative pet and animal health care products needed by pet owners to keep animals healthy and happy.]]> 3866 0 0 0 https://wearewoodruff.com/blog/pov/agriculture-industry-leaders-consolidate/ Wed, 18 Apr 2018 19:52:07 +0000 https://wearewoodruff.com/?p=3869 Ag industry facing the biggest changes since the ’90s Spend any time in the ag industry and you learn that mergers and acquisitions are the name of the game. Names like American Cyanamid, Novartis and AstraZeneca once dominated the agricultural chemical world. Then came the consolidation of 1999, making them footnotes in today’s landscape of seed, chemical and trait providers. In 2015 Dow and DuPont set off the biggest wave of consolidation the industry has seen to date. The wave has now encompassed the biggest names in the industry, expanded outside of the chemical, seed and trait business and looks to roll through 2018. Several key mergers were either completed or initiated in 2017, and here are the highlights.

Crop Protection

The big six are well on their way to becoming the big four. From mergers to divestures to acquisitions, tracking brand ownership will be harder than keeping up with company names when the dust settles.

• Dow AgroSciences, DuPont Pioneer and DuPont Crop Protection The three companies merged to form Corteva AgriScience. The merger required the divesture of various crop-protection portfolio elements to garner approval from U.S. and foreign regulators. This divesture resulted in FMC Agricultural Solutions buying DuPont’s global chewing-pest insecticide portfolio, its global cereal broadleaf herbicides, and a substantial portion of DuPont’s global crop-protection R&D capabilities, making FMC the fifth-largest crop-protection company.

• Bayer and Monsanto Seeds and traits initially attracted Bayer to the crop protection giant, but there is no denying that the two businesses match up well. Bayer has already divested a variety of products, including its LibertyLink technology, to fellow German leader BASF who has been mastering the acquisition game through these industry changes. While the deal has yet to finalize, company leadership says that customers will notice few changes initially.

• ChemChina and Syngenta This deal finalized early in 2017, putting them a little ahead of the game. This has the potential to let the new company take advantage of the potential upheaval in the market as the balance of the mergers shake out.

Equipment/Technology

While not as drastic as crop protection by any means, the technology space isn’t to be left behind in this acquisition climate. It’s no secret that ag technology is entering a new phase with more than $10 billion invested since 2014. The pieces below are clearly in the acquisition category, with established brands cherry picking key technologies.

• AGCO and Precision Planting AGCO picked up Precision Planting from Monsanto subsidiary The Climate Corporation. While the purchase strengthens AGCO’s position with farmers, it also puts the technology in front of more farmers. Not only will it expand the footprint for this technology, Precision Planting’s 20/20 Seed Sense monitor will retain all connectivity to The Climate Corporation’s Climate FieldView digital ag platform, providing it a long-term boost as well.

• John Deere and Blue River Technology Late in 2017, John Deere invested $305 million to fully acquire ag technology superstar Blue River Technology. The company has lead the charge on integrating vision and machine learning to take farm-management decisions from the field level to the plant level. If the current field trials prove the technology, this combination could be a juggernaut of farm management for the foreseeable future.

Ag Retail

Cooperatives have followed the lead of crop input providers. The top retailers have always looked at consolidation with each other, and forming new organizations is key to solidifying their growth and influence. This isn’t unique to the current merger and acquisition climate, but recently The Asmark Institute created a visual of this sector’s consolidation using the CropLife ranking of the top 100 U.S. ag chemical and fertilizer dealers. This visual addresses the 33 years from 1984 to 2017 and will continue to be updated based on the magazine’s annual Top 100 list.     While industry consolidation isn’t complete, the upheaval it causes can be good for ag marketers. For those going through the changes, there is an opportunity to take a better offering to the customer, whether that is products, people or just a more effective approach to the market. For start-ups, or those companies that are on the cusp of significant growth, there is an opportunity to play off the stability that comes from a company that isn’t part of the merger and acquisition fray. Mergers and acquisitions can create a sense of confusion in the market, and as a general statement, companies are more internally focused during these times. Smart marketers will highlight the consistency of products, program and personnel over those companies that are going through major change. Regardless of the side that your business is on, you can move the needle and craft your future in the marketplace.]]> 3869 0 0 0 https://wearewoodruff.com/blog/pov/president-supports-internet-for-farmers/ Wed, 25 Apr 2018 13:20:33 +0000 https://wearewoodruff.com/?p=3898 Widespread rural broadband can change the face of rural America Earlier this year, the Trump administration outlined an infrastructure plan that would earmark $50 billion in block grants to finance rural-focused projects. These dollars would fund projects such as expansion of rural broadband service — something that the president promised in a January speech at the Farm Bureau annual convention. While part of a $200 billion plan estimated to stimulate $1.5 trillion in infrastructure spending, the initiative will go a long way in strengthening a rural economy that has lagged in recovering from the recession experienced in 2007-2008. To those of us with reliable internet access, the idea of being disconnected is almost romantic. No email. No constant phone notifications. Peace and quiet. But that’s a pleasant fantasy because we know that we can easily reconnect. To the 23 million people, or 39 percent of rural Americans, who don’t have access to broadband services, the reality is far from romantic. Faster and more reliable internet access would open the door for more robust economic development, educational opportunities and telemedicine in rural areas. This type of support and progress is exactly what NTCA — the Rural Broadband Association — has been working towards. The NTCA represents nearly 850 independent, community-based telecommunications companies that are leading the charge to build a better broadband future for rural America. When the current policy initiative was set in motion, this bipartisan group established the #BuildBroadbandWithUs movement. This effort was created to harness the momentum of the policy ideas with the power of social media. And so far, it’s working. NTCA members use the hashtag to tweet about Senate hearings and rural broadband advancements. For the first time, it feels like there is a wave of movement that will bring expanded broadband service to the underserved parts of our country. For agriculture, the meaning moves beyond the impact on rural communities. The expansion of broadband internet means that the technology being developed for on-farm use can be fully capitalized on. Farmers and ranchers can research products without first having a dial-up connection. Video chats with extension, crop advisors and experts can occur without special preparation. Technology can be used real-time and will be adopted at a faster rate, purely because it is now accessible. To those who are marketing to farmers, it will be a revolution as well. All of those cool gadgets and tactics you see consumer products do will be possible for your grower customers. Customer accessibility will cease to be a concern. But it goes far beyond this. Imagine a young farmer now keeping the family farm because their children have access to educational options that were unavailable before. Or they stay because a spouse can realistically work remotely thanks to technology. The options are endless, and they could very well mean a new lease on life for rural areas. But that doesn’t mean it isn’t an uphill battle for expansion. Even with the support of the president and activity in Washington, it will require tens of billions of dollars to bring broadband to the unserved and underserved. That is an investment that private companies are hesitant to make because they know that the profit isn’t there, and profit is still key. That makes the new funding potential even more important. That is why it is critical that we make our voices heard. Whether or not we live in rural America, we are still connected to it. Engage. Support the rural broadband effort. Write or call your elected officials if you are so moved. Use the broadband access that you have to help make it possible for others because supporting farmers and ranchers isn’t just about supporting what they do in the field.]]> 3898 0 0 0 https://wearewoodruff.com/blog/pov/marketing-agency-vs-in-house/ Wed, 02 May 2018 13:43:31 +0000 https://wearewoodruff.com/?p=3903 Marketing: democratized? So. Say a client comes to us and asks whether they should hire Debbie in accounting’s nephew, because he made a video in college that Logan Paul name-dropped and now he has a million followers. What would we recommend? In a results-oriented business, it’s hard to argue with results. We always have our clients’ best interests at heart, so no matter what we would recommend the direction we felt would work best. But even when in-house work makes sense, there are some things to be cautious about. We are old pros at this. So let’s talk about the cons of bringing it all in-house.

• Overhead costs like salaries, benefits, software, hardware, subscriptions, memberships, certifications can eventually lead to efficiencies, especially if the business prospers.
• The “we do what we do” mentality is a very real thing. Without outside opinions, it’s easy to stick the same people in the same role over and over again. And over time, that can lead to a lack of new ideas and a dearth of creativity.
• Too much focus on one business or product line thanks again to a lack of fresh eyes from the outside.
• Internal marketing teams who wear a lot of hats can quickly get stretched thin. And they might get too deep into the weeds to even recognize that fact!

The good news for agencies (and our clients!) is that it doesn’t have to be all-or-nothing when working with a marketing agency. In the more than 25 years that we’ve been changing our clients’ oil, Woodruff has been a partner of many different colors. We’ve worked with a number of clients for 10 or more years, managing all aspects of their marketing efforts. With other clients, we’ve handled one or two aspects of their business while their in-house marketing team handled other segments of their promotion efforts. No matter what the arrangement, collaboration is our priority. In the end, we want the best for our clients. Internal or external, we all win if the client succeeds. We’ve worked with companies to lay a solid brand and marketing foundation, which led to big revenues, which led them to hire a marketing staff in-house. Sure, a successful internal team may lead to a lighter workload for the agency, but chances are that more success for your business means more work for us, one way or another. It’s a chance we’ll always take! Long story short: There are lots of ways to work with an agency. And they all have pros and (shudder) cons, depending on your needs.

The pros of the pros

Agencies live and breathe marketing. Being good at our business is all we do, so it’s easier for us to keep up on marketing trends and efficiencies (for example) that make our clients successful. Meanwhile, our clients are free to focus on the actual business of being in business. Agencies wield the power of staffing. Even the most specialized agency features people with a variety of backgrounds and talents who have worked clients across industries. This range of experience leads to new perspectives, approaches and, most importantly, insights. Expertise is cherished at an agency. Ideally you pick an agency that knows your target market or industry because they feature people who know your audience inside and out. Now, this may seem in opposition to our last point, but they really work hand-in-hand. A marketing exec who specializes in pet health, for instance, certainly isn’t hurt by regular exposure to agriculture. He or she just has a broader range of experience to apply to your business. Specialty doesn’t mean exclusive. Potential cost savings is an important benefit of an agency. Sure, that hourly rate can be terrifying, but is it as terrifying as another full-time employee’s benefits package? Obviously, every case has nuances. But hiring the specialists to handle full-time the things that a full-timer would possibly only work on part-time is a benefits package all by itself.

The possible not-so-good

Onboarding an agency can take time. When partnering with a new agency, you need to have patience as you build a relationship. A thorough agency will take the time to get to know you, your goals, your favorite bands, your wants and your needs. If you need to rush to market or need to hit a revenue goal immediately, a new agency relationship could cause you frustration. Time is money to an agency. Changes to scope or shifts in focus can sometimes lead to increased costs, so clear expectations on both sides is a must-have conversation. Unexpected changes or shifts in focus can directly impact the bottom line.

The ins and outs of internal vs. external

Can you have internal and external marketing squads? You know it. The long and short of it is that agencies, like any other business, come in all shape and sizes. If you have a small in-house marketing team that is really good at one or two things, but you need help with additional marketing channels or expertise, there’s an agency that can help you. Some agencies focus on one or two specific marketing verticals, while others, like Woodruff, are a full-service marketing agency that can help with whatever needs you may have. Changing your own oil doesn’t mean you have to build your own engine. Likewise, if you’re into the long-term projects like the scratch-built hot rod but don’t have time for the day-to-day wrench cranking, there’s help out there. Even a full-service agency can often tailor a program for your business. It all comes down to the right fit for you. If you’d like to kick the tires on some external marketing assistance (or on extended metaphors), give us a call.]]> 3903 0 0 0 https://wearewoodruff.com/blog/pov/social-media-crisis-management-strategies/ Thu, 17 May 2018 15:10:22 +0000 https://wearewoodruff.com/?p=4050 We’ve said it before and we’re saying it again: for pet brands and people alike, social media is no longer a land of sunshine and rainbows (or rainbow-tailed cat memes). Once brands started entering the social game, people took note and embraced an entirely new channel for reaching out with questions — and often, complaints. This evolution means that it’s not enough to post fun pet pictures and ignore the complaints in your inbox. Customers have spoken, and social platforms like Facebook and Twitter are key channels for customer complaints, per social media management tool Sprout Social: Source: “Call-Out Culture: People, Brands and the Social Media Power Struggle,” Sprout Social, https://sproutsocial.com/insights/data/q3-2017/   If your team isn’t equipped to deal with customer complaints on social media, they can quickly escalate into larger issues that impact other areas of your business. They might even reach crisis level. So what’s a pet brand to do with the breeding ground that is social media? You may not be able to stop a post from catching fire — actually, chances are this will be nearly impossible — but you can keep a close eye on the posts rolling in and see if they exhibit four telltale signs of snowballing from a small-scale issue to a system-wide crisis. These four signs mark the viral tipping point; here’s a rundown of each.  

Viral Tipping Point Sign #1: Post Origin

            We hate to break it to you, but chances are that the posts that are most likely to cause the biggest customer service headaches are also least likely to be made on your owned channels. Rather than posting to your Facebook wall or sending you a direct message on Twitter, most social media complaints will be lodged on personal profiles. This could be a photo shared from a personal Facebook profile but shareable to the larger public, a clever tweet complete with your branded hashtag, some misinformation shared in a Facebook group or Reddit thread, or a particularly negative review posted on Consumer Affairs or Dog Food Advisor. Wherever the post is, it’s probably not on the pages you manage day in and day out, which makes your social listening and monitoring strategy all the more important. It’s crucial that you have the right tools in place to keep an eye (or ear?) on the chatter occurring on non-owned channels. And keep in mind that due to privacy restrictions that vary by platform, you may not even have access to see or respond to every post. Facebook keeps personal profiles and groups off the grid for brands, meaning you won’t be notified about posts unless you’re tagged in them. Twitter, Instagram and other platforms make content more discoverable but still present limitations depending on the privacy settings of individual users.     

Viral Tipping Point Sign #2: Timing

Social posts that escalate tend to be made at the wrong place for brands — and also at the wrong time. By this, we mean that it’s almost as if customers pick the most inconvenient times to publish those destined-to-be-viral posts. This might include weeknight evenings when your customer service team isn’t manning the phones, holidays like Memorial Day when your social media team isn’t monitoring your channels, or Sunday at 12:45 a.m. when they’re tending to a sick pet at the emergency vet. Posts made in these off hours are at greater risk of taking flight because they may go unnoticed by your team even as they’re racking up likes and shares. In social media, timeliness is key, and hours of silence from a brand can cost a lot. A survey conducted by Convince & Convert found that 32 percent of customers who contact a brand on social media for customer service expect a response within 30 minutes and 42 percent expect one within 60 minutes. Thus, it’s essential that your team is prepared to respond as soon as possible. Even without a 24/7 response team, you can equip your brand for success with a little preparation, such as having preapproved responses and FAQs drafted, or standardized best practices for response writing.  

Viral Tipping Point Sign #3: Passion

Almost all customer complaints — regardless of channel — have one thing in common: emotion. When a pet parent takes to social media to share their concerns, they are often sad or angry. They may be dealing with an animal that’s very ill or even mourning a pet that passed away. When a poster is highly emotional, their passion shows in their post and resonates with others. In fact, a 2012 Journal of Marketing Research study found that content that makes people angry is 34 percent more likely to go viral. Consider the first two tipping point signs the tinder, and passion the fuel — with emotions in place, a post is much more likely to catch fire. Your brand can’t eliminate the anger, fear or anguish the customer emotes in their post, but you can do your best to respond with empathy and present a clear, committed solution.  

Viral Tipping Point Sign #4: Engagement

For pet brands, social platforms can be doubly dangerous; not only are customers given a digital soapbox to make their not-so-nice opinions about your product known, but they’re also rewarded by algorithms as their complaints rack up engagement. As posts are shared, commented on, reacted to and retweeted, they show up more prominently on the social networks, sparking the digital wildfire that your brand can’t always contain. It’s totally possible for a post to have the first three signs of the viral tipping point but never quite gain momentum because eyes just aren’t on it. When a post meets the first three criteria and starts to snowball in terms of engagement, you know you have an issue on your hands — one that can spread beyond social to burden your customer service team, sales reps, and even your retail partners who may have to deal with concerned customers or increased returns. That’s why tracking post engagement is crucial. Knowing the volume of increase in shares can help you understand the magnitude of the situation, ensuring you’re prepared to respond in kind. You’ll be able to better anticipate issues that may spread into other areas of your business and better contain them.  

When Digestive Issues Turn into Business Issues

With more and more pet parents adopting a self-diagnosis mentality and distrust in pet food brands growing with each new recall, it’s in your company’s best interests to take these four signs to heart. Know them, recognize them and take action when they come across your social feeds. Or, even better, take the time now to do some preparation before issues crop up. Once you know the signs that herald a larger-scale issue, you can better help your brand recover. But you’ll never quite move on if you’re always in the defensive position. In our next issues management-focused post, we’ll cover how to make the transition from reactive to proactive, positioning your brand as a trusted authority through your content. In the meantime, we can provide some help when it comes to arming your team with the issues management tools and processes you need — check out our resources on the topic.  ]]> 4050 0 0 0 https://wearewoodruff.com/blog/pov/amazon-ecommerce-guide-part-2/ Tue, 29 May 2018 13:40:47 +0000 https://wearewoodruff.com/?p=4065 part one of our deep dive into the Amazon of online competition, we discussed how brands can help their brick-and-mortar partners navigate a world that is increasingly online. Today, we’ll focus on helping them thrive in the digital waters of the Amazon. For a retailer (or a brand selling its own product), selling on Amazon isn’t as simple as uploading a logo file and double-clicking the mouse. This isn’t ’Nam. There are rules. Lots and lots of rules. So many rules that it may take an entire team of experts just to know how to post your products, let alone post and sell them successfully. Some operations have enough in-house bandwidth to thoroughly understand the Amazonian rules, build the proper templates, understand the SEO dynamics and smoothly start selling. Others, well, they need a partner who knows the ins and outs of the Amazon e-comm arena. When you consider that selling online is so much more than knowing the rules of the various Internet outlets, the need for an expert partner is amplified. There are a lot of advantages to selling online. But there are also a lot of disadvantages. Without that direct personal connection (from retailer to customer, brand representative to customer, brand rep to retailer, etc.), the most important part of the sales game is infinitely more difficult; handshakes and sparking personalities don’t matter much when we’re all reduced to 1s and 0s. Successfully peddling pet food or other gear requires that personal touch. It’s an inherently warm and fuzzy industry thanks to our ever-expanding love for our four-footed warm and fuzzies. Luckily for those of us opting to embrace the Amazon marketplace, the boys and girls of Bezos recognize the plight of traditional pet brands that have begun to focus on online sales. Amazon is beginning to not only educate customers more on pet consumables, but also foster that emotional connection that all pet shoppers crave. Amazon has now created “pet profiles” that act as online identities for pet owners and their pets. By entering information about any species of pet and its personal preferences, Amazon can refine the shopping experience for every individual and follow up with monthly emails, coupons, or anything that might be relevant to Billy the South African Three-Toed Gecko and his owner. It’s personalized targeting at its most relevant. Amazon isn’t inventing the hamster wheel, here. They developed these pet education services and profiles to compete with Chewy, the PetSmart-backed e-commerce giant. Chewy has long been renowned for its customer service and personal shopping experience, and Amazon has scrambled to catch up. The good news for pet product marketers is that both online juggernauts recognize the need for customer education and the importance of their shopping experience. That’s like…half our job!

Show and tell

Even though Amazon is doing its part to help your customers enjoy the more non-personal online shopping experience, it still falls to you to make sure your customers pick up what you’re putting down. Both figuratively, literally and digitally. When peddling online (no matter the venue), you need your audience to see you and then click on you. Full stop. This is why your product title is so important. It’s often your online shopper’s only gateway to your product. You have to make it count! You need to make the most out of that 250-character limit, which should contain the following elements:

• Brand name
• Product type
• Benefits/features
• Size

Your images are next. A customer wants to see all dimensions of a product, inside and out. They want to see charts comparing your product with the competitors. They want informational images. They want to see your product in action. They want to read bullet points and a description. A good rule of thumb when it comes to bullets is to write five sentences explaining your product features and the resulting benefits. Benefits are important. If your new puppy sidecar has a cup holder, explain how that cup holder will change the customer’s life, or the life of her dog. You want your first few bullets to detail the most important features and benefits of the product. The final two or three bullets should answer common customer questions. If the answer is there before they even think to ask, you’ll build confidence in that potential purchaser. As far as your description, it needs to tell a story of your brand along with calling out your main selling points.

Moving picture move products

Amazon now allows brands to upload videos to showcase products. Make sure to check out the video requirements before uploading, and then upload useful video. It doesn’t have to be an elaborately produced Spielbergian joint, but it DOES have to tell the customer what they need to know quickly and efficiently. However you want to present it, it’s hard to argue against the need for video. It works!

To be A+, you need to know A+

Now that you’ve captured the customer’s attention with your product’s title, you gotta bring the wow. They’ve clicked. Now you need to entice them to scroll. You do that with images and info. Amazon’s product detail pages (called “A+” pages in Amazon terms) usually see a conversion rate of around 15 percent. This is 300 to 500 percent higher than an average e-commerce site, according to BigCommerce. Amazon has an advantage that other online retailers don’t have: When customers go to Amazon, they are ready to hit that “buy” button. This is all a brand (or its retailers) needs to know when deciding whether to play nice with the site. A best-case scenario for any brand is to be there when someone is ready to make a purchase. On some level, marketing is marketing. And to be successful marketing with Amazon A+ pages, you need to know the best practices of the format. You wouldn’t put 500 words of copy on a billboard, or make a radio ad with visuals. You should apply the same tactic of working with the strengths of the medium when it comes to using our fastest-growing format for marketing and selling your products. When using A+ pages, you have three seconds to grab someone’s attention. You need to make them count! And that includes making sure that your SEO practices are up to snuff, meaning that your product shows up high in the right search results. (But that’s a whole other blog post. Stay tuned!)

Get views with reviews

An overlooked but essential part of the Amazon A+ pages is the “customer reviews” tab. This tab can make or break you on Amazon. The golden number in Amazon’s eyes is 21 reviews with an average star rating of four stars or higher. This is a twofold issue. First, you have to get your customers to review your products. Then, you have to make sure those reviews are largely positive. If you hit that magic number, your search results will be better and, ideally, so will your sales. Not only are the number of reviews important, but the way a brand responds to reviews is essential, since 58 percent of product searches start on Amazon. If you are getting quite a few reviews that need responding to, it could be good to partner with a company that specializes in online reputation management with a special focus on Amazon. Amazon is here to stay. It will remain a major player in the pet consumables arena. The sooner we accept those facts, the sooner we’ll have success playing in the biggest digital sandbox there is. Thankfully, Amazon plays nice with pet brands! It continues to innovate its marketing strategies for our brands, and the customer experience is always on Amazon’s mind. One of the best strategies a manufacturer or brick-and-mortar store can implement these days is to reach out to a company or agency that employs experts dedicated to intimately knowing this online retail giant. The ability to quickly adapt while bringing strategic insights about how to work with Amazon’s ever-changing backend can make or break a company in this digital universe.]]> 4065 0 0 0 https://wearewoodruff.com/blog/news/woodruff-helps-central-bank-celebrate-summer-st-louis-cardinals/ Mon, 04 Jun 2018 20:21:15 +0000 https://wearewoodruff.com/?p=4085

We’re proud of the work we did for these awesome clients and can’t wait for the next home game! Peanuts, anyone?]]> 4085 0 0 0 https://wearewoodruff.com/blog/pov/marketing-affects-agriculture-industry/ Wed, 06 Jun 2018 13:31:58 +0000 https://wearewoodruff.com/?p=4089 $138.4 billion in 2017, agriculture is a central part of any trade talk or negotiation. But while it may seem that the fate of the U.S. export market is solely in the hands of a few government leaders and influencers, marketers have a significant role in how the agriculture industry fares. Source: USDA Foreign Agricultural Service, 2018   Two trade situations are particularly important in 2018:

• the North American Free Trade Agreement (NAFTA), which heated up earlier this year and still simmers in the background, and
• trade talks with China, which seem to have more twists and turns than Disney World’s Space Mountain.

To underscore the significance of these discussions, the three countries involved (Canada, Mexico and China) are the top three importers of U.S. agricultural goods, with each accounting for approximately $20 billion of U.S. exports. Source: USDA Foreign Agricultural Service  

NAFTA

From a purely agricultural view, Canada and Mexico account for 28 percent of the total value of U.S. agricultural exports. In the past 25 years under NAFTA, U.S. exports have grown from $8.7 billion to $38.1 billion in 2016, with similar results for our imports. The U.S. Chamber of Commerce highlights specific success stories for various sectors within agriculture, such as the roughly $2 billion in annual sales the beef industry developed thanks to no tariffs on U.S. beef exports.

China

The agricultural benefits from trade agreements with China are significant as well, with perhaps even greater potential than NAFTA. A recent news release from the U.S. Department of Agriculture’s Foreign Ag Service regarding a trade mission trip said, “Southern China is a major import hub and a growing market for U.S. agricultural exports, which already average $8 billion annually.” When negotiations with China seemed to be reaching some form of agreement, Morgan Stanley experts noted, "We estimate a potential increase of US$60–90bn in Chinese purchases of US goods, with a rise in agriculture imports (particularly beef) in the near term."   Source: USDA Foreign Agricultural Service, 2016  

Marketing’s Role

Though there are a lot of political maneuverings and policy involved in trade discussions which have the U.S. swinging violently between no tariffs to full-on trade wars every other day, ag marketers have a vital role in the success of trade negotiations and agreements. Through efforts to educate potential international customers about the value of U.S. agricultural products, marketers are helping spur demand. For example, the USDA FAS news release regarding China mentioned above highlighted consumers in southern China who had “an affinity for U.S. products” and increased “demand for many consumer-oriented goods — from bakery ingredients to fresh fruits to alcoholic beverages.” Much of that demand was generated from U.S. marketing efforts, and most likely factored heavily into China’s decision to rethink potential tariffs. Additionally, marketing efforts from groups like the U.S. Soybean Export Council and United Soybean Board have no doubt demonstrated the value and quality of U.S. soybeans through their numerous trade mission trips and outreach. The result is China’s purchasing of more than half of U.S. soy exports, which totaled more than $10 billion last year.   Source: Farm Credit Administration, “Major U.S. Agricultural Export Markets,” 2018   Other commodity groups, such as the Oregon and Washington State Potato Commissions, have been similarly successful marketing their products through trade missions, educating other countries on the benefits of their products by showcasing their use through culinary demonstrations and more. As John Deere’s John Lagemann noted during his presentation late last year at the Kansas City Agricultural Business Council’s Ag Outlook Forum, the U.S. is currently the world’s leading exporter, but our share has waned over the last several years dropping from 50 percent to 35 percent as we face more competition from Brazil, Argentina and Russia. As marketers, that means we have to continue our education efforts, being creative in how we show the value our farmers and businesses bring to customers throughout the world. Whether through trade mission events or other unique international engagements, we’ll not only help our government leaders and policymakers in their trade discussions, but we’ll also shine a spotlight on the great job our farmers are doing to provide high-quality, consistent agricultural products that feed, fuel and clothe our country and our world. At Woodruff, we love to find new ways to showcase agriculture both domestically and internationally. If you want to do the same and are looking for a partner to help, we’d love to talk.]]> 4089 0 0 0 https://wearewoodruff.com/blog/pov/package-right-or-pack-it-in/ Wed, 13 Jun 2018 13:50:06 +0000 https://wearewoodruff.com/?p=4107 Don’t stick me with a label Packaging has always been important to brand success. It helps with your positioning, attracts attention, differentiates you from competitors on cluttered retail shelves (or busy websites). In a vacuum, with no outside forces, your package tells people that you’re there. If you do it right, it screams your name to the masses who walk by. But now it has to do so much more. Today, when we say “packaging,” we’re talking about the whole enchilada, not just the sticker that keeps the enchilada wrapper closed. Packaging today is so much more than a label on a box. We’re talking about the experience of your packaging, from ease of use to the feeling it leaves the buyer.

So much more than feelings

Oh yeah. Feelings. Today’s consumers want an experience. Millennials especially want to feel good about a purchase on a level deeper than “I am happy to have bought a thing I need or want.” They’re looking for meaning. It’s not enough for the product inside to do that job; your have to consider how the packaging factors into that feeling. For instance, marketing intelligence outfit Mintel recently announced  “The Packaged Planet,” a theory that the world’s consumers will soon embrace product packaging that will serve a purpose greater than simply delivering the products inside. Mintel thinks that product packaging could soon be a way to reduce food and other waste on a global scale. If your packaging can be used to make food stay fresher longer, or be multi-purposed to displace garbage some other way, our more modern consumers will feel good about supporting your brand. Ultimately, it’s the product inside that will decide whether that consumer comes back to your brand or not, but if you need a differentiator? It can’t hurt to use your package to make the buyers feel good about their decisions. And major brands seem to agree. Coke’s World Without Waste initiative, the company’s plan to recycle a bottle or can for every one they sell by 2030, is a direct use of packaging to make the consumer feel good about the choice. McDonald’s is one-upping Coke by going fully sustainable with packaging by 2025. It’s packaging as brand message. “This is what we’re about (in addition to clowns and polar bears!) and you can be about it, too!” Giving your consumers the ability to eat your water bottle when it’s empty sends a clear message.

Commerce is art, maaaaaaan

If going feel-good and big-picture emotional isn’t your brand’s speed, get clever on a practical level. Use your package to show off your literal think-outside-the-box (or bag or sleeve) mentality.  More and more, we’re seeing designers be experimental and take bigger creative risks with innovative and whimsical packaging solutions, creating containers that consumers might want to keep long after the whiskey or beef jerky inside is gone. Imagine it: Your “box” proudly displayed in consumers’ homes and shared with their communities. Package designs that are unexpected, wildly unique and fun, counter-worthy, endlessly social-media-sharable — this is winning the war. If you can get people talking about your packaging, you’ve kind of already won. That said, you also want the potential buyer to know what you’re talking about. Bells and whistles will make people whistle, but the actual message is what they’ll remember. So make sure your unique selling proposition is loud and clear. The package might transform from a box into a robot butterfly, but it needs to also tell people loudly and clearly what is inside and what makes it great. To recap: Make the package cool enough to draw people in. Make sure they instantly know what’s inside. Make sure they know why they need what is inside. Easy, right?

 Package right or pack it in

As always, millennials are dictating the trends that brands are clocking toward in 2018. They have the buying power, they have the options, and they are only loyal if they’re given reason to be loyal. Consumers, especially those in that oh-so-lovely 18–34 age bracket, are now demanding higher standards of design, especially when it comes to issues pertaining to the environment and sustainability. They are forcing the market to adapt to a better way of doing business, and that’s something we hope is a lasting shift in the packaging industry. Need help with your packaging? Check us out, and give us a call.]]> 4107 0 0 0 https://wearewoodruff.com/blog/pov/ag-tech-innovation/ Wed, 20 Jun 2018 12:47:01 +0000 https://wearewoodruff.com/?p=4124 displaces an existing market, industry, or technology and produces something new and more efficient and worthwhile.” In short, you gotta tear it down to build anew. There are a number of recent examples of brands blowing up the paradigm to build something new. Home delivery isn’t a new thing —we’ve been getting mail delivered to our houses since the mail trucks had hooves — but for the last 13 years,  Amazon has been honing home delivery so much that we no longer order something on a Monday to receive it on Wednesday and view that as a luxury. How do you improve on a service that is damn near perfect? Easy (not really). You blow up the very idea. In this case, Amazon disrupted the idea of home delivery by attempting to remove “home” from the very equation.  If this fledgling plan bears fruit, you’ll be able to receive your deliveries in your car. It’s an attempt by Amazon and its partners, GM and Volvo, to appeal to younger, tech-savvy buyers. If the service is successful, it might not only change the game; it’ll burn the game board. And competitors will scramble to catch up. Of course, it might not work. Many disruptive innovations don’t. But to win the game, sometimes you have to create the game.

Ag-itating the industry

When it comes to feeding the 10 billion people that will bump shoulders on our planet by 2050, a new game is needed. As our soil gets less uniformly suited for crop growth, fresh water becomes more scarce, and biosecurity gets less and less … secure, one could easily argue that ag is the industry that needs disruptive innovations most of all. The future of the planet might quite literally depend on our willingness to blow up the game board. The good news is that the ag industry is no stranger to disruptive technologies. If you compare today’s farming techniques to those taking place back when “two-day shipping” meant taking a rowboat from one side of a lake to another, you’ll note that the only similarities are a) the presence of dirt and b) the need to dig into it. You might say that ag is nothing but disruptive technology. Where once we used animals, we now use satellite-guided, self-adjusting machines that may or may not require a human operator. A notoriously traditional and meticulously human industry now welcomes robots to prune vines and cultivate the soil. And while it used to take hours of boots-on-the-ground manpower to monitor crop status, animal movement and encroaching pests, innovative farmers are now droning on about the eye in the sky. So ag has set a strong precedent for big-time tech adaptations, usually in the name of cost-saving and efficiency. But can the industry move the needle even harder in the name of saving the world?

Say yes to the genome

We have a few major things working against us when it comes to future food production. First, while we’re going to see at least a 50 percent increase in mouths to feed from 2005 to 2050 (6.5 billion to 9.7 billion), we’re also predicting an increase of more than 100 percent in the global crop demand. Second, climate change isn’t making this business any easier. And finally (and most concretely), we aren’t growing new farmland anytime soon. So how do we double our production when faced with more difficult conditions and an ever-shrinking game board? We disrupt the game. It might be time to put on our big-boy pants and take a hard look at some genes. Conventional plant breeding takes years. Decades, even. And that’s if you can find species with enough variance to make a tangible difference when crossed. And regardless of your stance on GMOs, the fact is that genetic modification takes time, money and manpower on a level that generally only giant corporations can produce. So what if, rather than inserting a foreign gene into an existing crop to make it behave differently (require less water, etc.) we could just fix the crop on its own? Enter technologies like CRISPR (clustered regularly interspaced short palindromic repeats) and TALEN (transcription activator-like effector nuclease). This approach has mostly been used to date for diving into human genomes, but some innovative crop scientists near Minneapolis have decided to disrupt the paradigm and use similar technology to make a healthier soybean. The beans are already out of the ground where they were planted in South Dakota, and the company, Calyxt, is hard at work altering the genes of thousands of other plants. The beauty of the technology is that crop scientists get the same results as from conventional breeding, but much, much faster and without nearly as much trial and error. If you have a crop’s genetics all mapped out, it’s possible to find the quality you don’t like and…shut it off. It’s not too far-fetched to say that soon we could simply edit the need for, say, too much water. BOOM. Drought-resistance. The beauty of CRISPR and TALEN is that they don’t take billions of dollars and hordes of scientists to use. An innovative crop scientist can order a CRISPR kit for less than $200, and (for the time being), there are no regulations when editing genes this way because it doesn’t use outside plant bacteria. You’re not adding anything to the existing plants. This may change in the future as the controversy over traditional GMOs seeps into this tech, but for now? Someone might be saving the world in their own garage right now. And if that isn’t disruptive, we don’t know what is.]]> 4124 0 0 0 https://wearewoodruff.com/blog/pov/repealed-net-neutrality-implications-for-ecommerce/ Thu, 28 Jun 2018 13:22:11 +0000 https://wearewoodruff.com/?p=4138 The keepers of the gates So who controls what? What is owned by whom? Here’s a breakdown of the new slate of “owners” of the Internet.

• AT&T owns cellular, home broadband and telecommunication. They have merged with Time Warner and DirectTV.
• Comcast owns its own cable TV, broadband and some cell service along with NBC Universal.
• Verizon owns wired and wireless broadband, Fios TV, AOL, Yahoo, HuffPost and other online brands.

Providing happiness…for some

What do these internet providers say about the situation, now that the rules restricting them from showing favoritism to certain websites and adjusting their cost structure to reflect that are extinct? Simply put, large providers are happy with the decision. The general consensus of ISPs the same as that of the FCC: the ruling does away with unnecessary, heavy-handed regulations and replaces them with common-sense regulations that will promote investment and broadband deployment. In a way, it’s understandable that the ISPs are happy. They have more control now. This ruling has opened the door for these providers to block websites/apps, slow site speed down on content they don’t want on their networks (e.g., Netflix, YouTube, etc.) and create a “fast lane” available at a higher price. A fast lane is related directly to the speed content gets to consumers and businesses. Every online marketplace and e-commerce website we use in the U.S. today has a valid reason to be concerned.

Couldas and wouldas for e-comm

So how will this unregulated free-for-all impact e-commerce marketplaces? As mentioned above, ISPs could charge consumers higher prices to have access to Amazon or even charge an extra fee for the “speed” at which Amazon operates. It doesn’t mean they will. But whatever they decide to do would also apply to other marketplaces like Walmart, eBay, Jet, etc. For the small- to medium-sized businesses who rely on sites like these for their livelihood, this could mean losing sales and customers. When a customer must pay extra for a site to run faster or even to have access to a site, they will start looking for another source from which to purchase their favorite, or even switch products all together. Presumably, the larger companies with a presence on these marketplaces can afford to pay these ISP companies the premium that they may start requiring in order for the brands to retain their current customers. But even they might be affected.

Online? Out of luck!

This repeal will also impact an e-commerce business’s regular website. For some time, e-commerce sites have relied on paid prioritization including pay per click and digital ads, among strategies. These sites have also relied on SEO to rank organically, but this could be another area targeted by the ISPs. This could mean a business’s e-commerce site would run slower and that the content could be regulated to a point where their sales or traffic could decrease significantly. Unless they submitted to the ISP’s demands. Again, we don’t know what will happen. But we do know that money talks. But it isn’t a total free-for-all for the big ISPs. They’ll be monitored. Which could also be bad news! According to CNN, “In the absence of a firm ban on these actions, providers will be required to publicly disclose any instance of blocking, throttling or paid prioritization. It will then be evaluated based on whether or not the activity is anti-competitive.” The FTC will be governing body to help make these decisions. This could open the door for providers to use “transparency” as a tool to throttle speeds and filter content as long as they are open with the public about it.

It ain’t over till it’s over

There is, however, some hope. The Senate is still strongly interested in preserving net neutrality on a federal level and are coordinating with the House of Representatives on this issue. At the time this was published, there was no resolution between the two houses. The predictions from a variety of political analysts that they’ll be able to create a mutually agreeable plan aren’t looking promising, though. On a local level, 20 states have filed suit to halt the net neutrality repeal. Some states have even started to enforce net neutrality inside their state borders. With all of the unknown factors of what these ISPs will do, how does a customer or business prepare for an uncertain online future?

1. Risk Analysis: The first step is to conduct a risk analysis identifying a variety of scenarios, and what a contingency plan looks like.
2. ISP Budget Plan: Plan for an upcharge with your ISP on your monthly or annual payment. Take a look at your contract very carefully to ensure there is no fine print allowing the ISP to raise your rates even if you were guaranteed a fixed rate.
3. Marketplaces Budget Plan: In addition to preparing for an ISP to increase your monthly payment so you get a “faster” speed, prepare for an upcharge to have access to each marketplace website as a customer. Don’t forget to include the backend platform you use to control all your content on with these marketplaces.
4. Cost Reallocation: Think about how you will redirect your business cost structure if you are putting more money to these ISPs and paying for access to marketplaces. A possible strategy may be to re-evaluate prices to distributors, marketplaces, and in the worst case, consumers (MSRP).
5. Customer Location: If your company can’t afford a single “big” ISP, take a deep dive into where your customers are located, and determine the largest internet service provider in each area. This will help validate your decision on the ISP to choose if you can’t afford to be partnered with all three.
6. API Evaluation: Evaluate who you are connected to through API. These API connections may go away depending on how the ISP will charge for your connections to these sources (i.e., social media, e-commerce marketplaces, automation tools, AI tools, etc.).
7. Brand focus: What has helped distinguish yourself in years past? What’s currently working? How do you capitalize on this?

Fight for your right

There is quite a bit of unknown territory to be explored here. For more information, or if you’re concerned about the repeal, contact your local and federal representatives early and often.]]> 4138 0 0 0 https://wearewoodruff.com/blog/pov/reactive-to-proactive-social-media-crisis-management/ Tue, 26 Jun 2018 14:00:49 +0000 https://wearewoodruff.com/?p=4155 social media for pet brands, and more specifically, how to be aware of viral posts so you can go into issues management mode. You know in this digital age that you can’t afford to be antisocial, so you’re following best practices for responding to customers when they complain on your Facebook page, @ you on Twitter or post negative product reviews on Instagram. You’ve got a sound game plan — but that’s not enough to make your brand a true champion. For long-term success, you also need a more proactive approach to issues management rather than a reactive stance. After all, you can’t rise above the competition when you’re constantly on the defense. Going pro won’t eliminate your need to react to social media issues, but it will certainly make it easier to win over fans in the midst of a crisis situation. With the right combination of content strategy and distribution, your brand can reap the benefits of going pro: building trust in your audience and diminishing the impact of issues when they do arise.

To Establish Authority, Tackle Hot Topics Head-On

One of the dangers of a reactive mindset is that it makes brands afraid to broach certain topics. Ask any social media manager what they’d never post about on one of their managed channels, and they’ll surely have a list of taboos, like the negatives of raw feeding or how to cope with your dog’s gastrointestinal issues. All of these topics may seem out of bounds because by posting them on social, you run the risk of fans running amuck in the comments, smack-talking your brand. But down the line when you’re dealing with a viral post about a particularly bad case of doggy diarrhea or the like, you’ll wish you had put out that blog about possible causes of digestive distress. When you don’t seed your channels with solutions-oriented content that broaches hot topics, you have nothing to rely on when you need it most: in the face of a related issue. Share the content proactively, and it will feel more authentic when you leverage it later.

Ensure Your Content Types Are Digestible

When you’re ready to tackle those previously off-limits topics in your content, you should also take a step back and think about how you’ll tackle them. Proactive content must be shareable on social media, both in terms of function (e.g., sized for the appropriate platform) and user experience (e.g., easily understood by your target audience). This means you have to explore different formats to ensure your proactive content is digestible. Maybe white papers have been your primary means of communicating with your customers — but it’s time to translate those into more bite-sized checklists, blog posts or e-blasts. More technical topics might be better understood when distilled into visual formats, like infographics or short videos. Think about your audience and what sorts of content they engage with most on your social channels, then adjust, test and refine your content strategy as needed to maximize performance.

Reevaluate Distribution to Perfect Your Playbook

Speaking of your audience, you have to be sure that your proactive content is actually reaching them. It’s not just the how to consider, but also the where and when. If you have a sizeable sea of complaints on Twitter and your brand doesn’t have a presence there, it might be time to sign up, start responding and seed the channel with your proactive posts. Maybe you need third-party support in the form of influencers, bloggers or media to sow your content (after all, consumers trust other sources more than brands). Or you might tap in to Facebook groups to distribute your content to pet-obsessed consumers. You should also evaluate how often you share your content. Thanks to algorithm changes, a one-and-done approach won’t work. Your content is bound to get lost if it’s only shared upon publication. Share it strategically by studying when certain questions or complaints have arisen historically. Review analytics to see what percentage of your audience actually sees and engages with your content, then consider paid social tactics to further amplify key content. Put equal efforts into proactive content creation and distribution to ensure your proactivity pays off.

Your Bench Is Deeper Than You Think

This all might seem like a lot to execute, but chances are your roster is already there — you just need to bring key players to the huddle. Talk to your PR, social media, marketing, customer service, sales reps and even retailers to get a sense of what questions they’re fielding constantly. Create a prioritized list of what issues you need to center content around, then use more insights from those key players, like when and where these questions arise, to refine your content and distribution strategies. And hey, if you need a backup QB, we’re here to offer our expertise.]]> 4155 0 0 0 https://wearewoodruff.com/blog/news/social-media-club-of-kansas-city-awards-woodruff-best-in-show/ Thu, 05 Jul 2018 17:07:48 +0000 https://wearewoodruff.com/?p=4200 Social media marketing campaigns produced for clients in the agriculture and pet food industries. The annual awards recognize outstanding social campaigns from brands, nonprofits, governments and educational institutions in the region. All entries were judged by national social media professionals from other Social Media Club chapters throughout the United States. Whether it was the bold, unexpected ideas we put forward for our clients, the different or risky approaches that we took, or the way that we capitalized on the prior successes our clients have, we knew what we did would stand out from the rest. Most importantly, we did our research on the latest social media trends and put our own spin on it. Our winners: • Best in Show: (12 Days of CLAASmas campaign created for agriculture equipment client CLAAS netting more than 102,000 impressions) • Gold: Multi-Channel Campaign (12 Days of CLAASmas campaign) • Gold: Visual Campaign (Taste of the Wild Instagram launch noting its large and fast-growing fan base) • Silver: Multi-Channel Campaign (Woodruff Woofs — National Dog Week, an in-house promotional campaign celebrating our love of dogs and the industry) "It was an honor for the team to be recognized at the Social Media Club of Kansas City AMPS Awards,” said Mary Wheeler, Woodruff’s social media specialist. “We were up against tough competition with awesome campaigns, but we have a talented team, collaborative co-workers and great clients that gave us the edge. I am so proud to be a part of a bold group of creative thinkers who aren't afraid to challenge the status quo.” ]]> 4200 0 0 0 https://wearewoodruff.com/blog/pov/compete-win-against-amazon-private-label/ Sun, 22 Jul 2018 08:38:33 +0000 https://wearewoodruff.com/?p=4214 80 private-label brands in the last few years. The disruption is happening because the company’s brands compete against established brands that also sell on Amazon, and they also give Amazon an advantage via insights into a specific industry’s sales and demographic information. Amazon has long been a power player in retail; this new power concerns national brands of all sizes. What power is Amazon gleaning from the industries in which they now compete? It’s not insignificant! The retailing giant entered the private-label game armed with knowledge that their competitors might not easily find: information like best sellers and worst-performing products in a given category or pricing information generated by the Amazon algorithm. To its credit, Amazon doesn’t hide this fact, although it does spin it differently. An Amazon spokesperson told Recode, “We take the same approach with private label as we do with anything here at Amazon. We start with the customer and work backwards, aiming to bring them products we think they will love.” When it offers a private-label brand, Amazon has full control over product sourcing and selection, margins, brand equity and where the brand is sold. In Amazon’s view, this is great for the customer; these brands will now make the customer’s selection process easier. Amazon knows that it has the trust of its customers and can capitalize on this trust to break into industries armed to succeed. Cadent Consulting Group believes that these private labels could earn as much as $64 billion over ten years’ time. Amazon knows what customers want/need, and when they will purchase again. When a private label shows up ahead of a well-known brand in search results, customers may purchase it instead a larger brand due to convenience, lower price point, etc. Amazon marketplace is a “pay-to-play” game, and now traditional brands are “paying” the competition for the right to compete against them. It’s suddenly a skewed game, and the house always wins, right? Not always. There are strategies that traditional brands can take on the Amazon marketplace now they are competing against Amazon brands. It’s an uphill battle, but you can take some steps to tilt the odds in your favor. Build stories about your brand for your audience. More than ever, the online customer wants to know everything they can about a brand, from where they came from to where they are going. They want to know that your intentions are positive, that they are contributing to the greater good by going with your brand. Remember that content is KING. Back up your story with content that shows why it matters. Generate comparative content to show the why of your customers’ choice. Your features are great, but be sure to tell your customers how each one will benefit them physically, emotionally and rationally. Which brings us to: Use your customers’ emotions to influence their purchasing behavior. Make them feel good about choosing your brand. “Yes, buying our dog food is good because it’s good for your dog, but our packaging is great for the environment as well!” Appeal to their sense of the greater good whenever possible. This is the surest way to build trust and loyalty, especially among millennials. This is where an established brand should have a huge advantage over an Amazon private label. Your brand should already have a certain level of trust with the audience. You can enhance that trust with:

• Transparency in sourcing and manufacturing
• Honesty about the “NO’s” in your product to communicate a more positive message
• Ease of accessing information; if your product has ingredients that provide health benefits, make the “why” easy to find

Shout with a singular voice. No matter where you sell, make sure that your voice is consistent across all marketplaces. You don’t want to hammer on your low price in one place and then focus on quality in another. This will only confuse people. You want a unified message so that when your product appears in Amazon search results, theres’s no doubt what your customer is clicking on. And when creating this voice, make sure it applies not only to the overall brand but to each product’s description, including bullets, copy and image tags and cutlines. Also, be aware of these messages in responses to customers’ questions and reviews. Use the “enemy” against itself. Leverage Amazon’s Marketing Services (like pay-per-click) to make your brand stand out. This means you can pay to have ads in the top spots for your branded keywords and non-branded keywords. If you invest in AMS, you will rank higher than the “promoted” private-label brands of Amazon. Don’t forget your own tools. Use your own website’s data to your advantage. Narrowing down your current customer’s demographics on your website will better prepare you for identifying new customers, tailoring new promotions and re-inventing how you drive traffic to the site. This data can be put to use on Amazon in the same way Amazon uses it for its own private labels.

Remember that you’re not alone

Competing against Amazon at the game when it also owns the game board will not be an easy task. This simply means that a brand will have to expand its own game and dedicate more time and resources to all platforms and marketplaces, not just Amazon. It’s more important than ever to lead with a “customer-first” mentality, instead of focusing only on revenue. Once again, it comes back to the customer experience. Tell your audience what they need to know and make it easy as possible for them to find that information. Make your story their story. To do this effectively, consider partnering with someone like Woodruff who is experienced in brand evolution and consistent storytelling. A good marketing partner can do the heavy lifting!]]> 4214 0 0 0 https://wearewoodruff.com/blog/pov/2018-farm-bill-update/ Wed, 25 Jul 2018 18:25:33 +0000 https://wearewoodruff.com/?p=4222 Now up to House and Senate to reach agreement Late June saw the passing of both House and Senate versions of the $428 billion 2018 Farm Bill, but that doesn’t necessarily mean that a consensus will be reached before the existing Farm Bill expires on September 30. Before we dig into the challenges that still lay ahead, let’s look at what was passed by the House and Senate. House of Representatives — Agriculture & Nutrition Act of 2018

• Date Passed —June 21, 2018
• Vote Breakdown — 213 to 211, Democrats were in unanimous opposition
• Cost— $387 billion

Senate — Agriculture Improvement Act of 2018

• Date Passed — June 28, 2018
• Vote Breakdown — 86 to 11 vote, overwhelmingly bipartisan
• Cost — $428 billion

In an earlier post, we outlined some of the challenges that faced a smooth passage for the 2018 Farm Bill. While some of those have been sorted out, the current battle lies with food stamps, farm subsidies and conservation funding.

Food Stamps

The Supplemental Nutrition Assistance Program (SNAP) accounts for nearly three-quarters of the farm bill’s price tag and aids more than 40 million Americans annually. This year, like many years in the past, it is a point of contention both between and within the House and Senate. House changes to SNAP include stricter work requirements on 5 to 7 million recipients and restrictions on eligibility that would result in nearly a half-million households losing SNAP benefits. These changes would put thousands of children at risk of losing enrollment in free and reduced-price school meal programs. In the Senate, where bipartisanship was the name of the game, no major program changes were made with the focus more on preventing and combatting fraud. Key Senators have gone so far as to say they would not support a final bill that contains work requirements, despite support of the initiative by the White House. In the House, Republicans insist that they will not support a version that doesn’t include the cuts. This potential stalemate is causing the fears that the new bill will not be in place by September 30.

Subsidies

Both the House and Senate options largely leave current farm policy intact. (As with most legislation the value of that is dependent entirely on who you speak to.) Nevertheless, the changes that were made — specifically to payment limits — could cause a significant debate. Unlike their efforts with SNAP, the House farm bill raises existing limits on subsidies. It exempts operations structured as limited liability and S corporations from a $125,000 cap on commodity subsidies and a $900,000 adjusted gross income limit to qualify for those payments. It also allows for additional family members to qualify for commodity subsidies, including first cousins, nieces and nephews. The Senate version doesn’t contain such changes. The approved plan outlines that farm “managers” not actively engaged in running a farm would not be eligible for subsidy payments. Additionally, further limits were placed the who can quality as being “actively engaged” in farming.

Conservation Funding

While both the House and Senate agreed to a reduce conservation funding, the House took that to heart slashing the budget by $5 billion over 10 years. Not stopping there, House Republicans have proposed eliminating the Conservation Stewardship Program (CSP). The bill claims to roll the best features of the program into the Environmental Quality Incentives Program (EQIP). There is a concern that these changes will have a significant impact on soil, air and water quality initiatives. While differences are always present when it comes to finalizing the Farm Bill, the partisan efforts of the House make the 2018 differences atypical. Congress could always extend the existing farm bill if a consensus can’t be reached but nobody wants to see that happen, especially given the challenges that farmers are facing. With that in mind, lawmakers are getting a tremendous amount of pressure from farm groups to ensure that farmers have some level of certainty. What does this mean for marketers that are involved in the ag industry? On the subsidy front, it could mean that things become even tighter economically for your grower customers. This, in turn would impact the dollars they have to spend on your products and services. When it comes to cuts in conservation funding, this change leaves the door open for marketers to fill a void. Farmers aren’t addressing soil, water and air quality issues because of the program, but it does provide an incentive and additionally assistance. If that were to go away, marketers can step in with programs that aid farmers in that effort. Right now, all we know for sure is that the discussion leading up to the September 30 deadline will be worth watching.]]> 4222 0 0 0 https://wearewoodruff.com/blog/pov/shoot-for-the-moon-and-launch-your-new-product-at-a-tradeshow/ Thu, 02 Aug 2018 16:25:20 +0000 https://wearewoodruff.com/?p=4226 Captive Audience One of the hardest things to do when marketing any product, let alone a new one, is to entice the media to care. Out in the wild, there’s so much competition for limited media space; often, simply getting an editor of a relevant publication to even see your press release is more a matter of right place/right time than anything else. Obviously, thoughtful strategies, eye-catching information and well-executed tactics enhance the likelihood that your preferred editor opens your announcement at the exact time he or she has column inches (or blog space or social media space) to fill, but it’s a hard audience to pin down. Luckily, there are trade shows. At a trade show or convention, the media is there specifically to find things to talk about. Where else are you going to have a captive audience that is willing and hopeful to be captivated? If you can make your splash at a show, the media will fall all over themselves to cover you. Obviously, you need to do your legwork (SEE SIDEBAR). But if you prepare and let the media know that you’ll give them something to talk about, the media will talk about it before, during and after.

Captive audience redux

Having the media in the palm of your hand is one thing, but there’s a more important audience in attendance at a trade show; your audience. If you’re set up on that floor, there is a zillion-percent chance that the lanyard-wearing, khaki-panted people shuffling past your booth are at least somewhat interested in what you have to say. They’ve paid to get into your trade show, after all. Even if they’re not there to see your booth specifically, attendees are receptive, interested and (ideally) in the mood to love a brand and its products. Worst-case scenario is that they’re interested-adjacent, which is the best case scenario if you’re prepared to dazzle. This is your audience, and this is your chance to talk directly to them up close and personal. Your audience can experience your product first-hand. Nowhere else can you let an audience see, touch, feel, try, and listen to your pitch without you needing to go to them. It’s a platinum opportunity to pitch your product to thousands of qualified and willing buyers.

A launch turns into an event

Since a trade show is a hyped event itself, it’s not a stretch to say that things that happen within the trade show are also hyped events. Or at least they can be. You’re already going to be at the show; there’s already marketing around the show. Use this as an opportunity to build suspense with attendees prior to event. They’re already pumped for the show. Latch onto their excitement and make them pumped about your show within the show.

Built-in dry run

As we’ve stated above, a new product launch can be complex and terrifying. A trade show can lessen the risk by acting as a dry run, or soft launch. Launch your product to a smaller, contained audience, get reactions in a controlled setting, make adjustments to your approach and THEN set your little monster loose in the wild with a much greater chance for success. Look at the show as a test-screening for the movie about your trip to the moon.

Catch and release

Trade shows give you the media. They capture your audience for you. They give you a chance to test your plans before going fully public. They let you ride the coattails of a built-in event. But the most important way a show can make your launch a soaring success is through retention. When you’re face-to-face with a willing audience, it’s easier to capture information and generate qualified, personal leads that allow for instant follow-up. Selling is one thing; retention is another. Get their information and give them a reason to keep coming back.

We have liftoff

Launching a product at a trade show isn’t the easiest thing in the world. In many cases, the stars have to align for it to even be possible. But if it is possible, you can turn one of the toughest things in the marketing world into a launch that’s out of this world. ]]> 4226 0 0 0 https://wearewoodruff.com/blog/pov/trade-war-could-signal-tough-times-for-agriculture-industry/ Wed, 08 Aug 2018 13:40:26 +0000 https://wearewoodruff.com/?p=4245 Is history repeating itself? The year was 1930. America was looking inward with a focus on protectionist policies when Congress passed the Smoot-Hawley Act. The act, passed in an effort to protect farmers and U.S. factories, raised tariffs on American imports to nearly record levels. In response nations began striking out at each other with tit-for-tat tariffs — slowing trade globally. The trade war that resulted from the passing of Smoot-Hawley escalated beyond expectations, rolling into a true war with the onset of World War II. It was the impetus for the formation of the World Trade Organization in an effort to avoid a situation of this magnitude from happening again. Fast forward nearly 90 years and the U.S. has hit China with close to $40 billion worth of tariffs in support of U.S. manufacturing, or more specifically steel. Beijing has responded with tariffs on billions of dollars’ worth of U.S. exports and has called this the “beginning of the biggest trade war in economic history.” The signal that there is no solution in sight for the trade relationship with China is the announcement of a $12 billion dollar short-term relief program designed to assist producers in meeting the costs of disrupted markets. The relief will be distributed through three programs, all authorized under The Commodity Credit Corporation (CCC) Charter Act. Details of the program are unclear — including how you enroll, how payments are processed and who is eligible — but what we do know is that this isn’t a solution but a band-aid. A band-aid that the industry doesn’t want. Across the board, farmers do not want an aid package, or ag-welfare as it’s being referred to in consumer media. Ask any farmer and they will tell you that they would rather sell their crops in the free market and make an honest profit than receive a government handout. Announced on the heels of the relief package was a statement that the European Union (EU) had agreed to buy “a lot of soybeans.” What “a lot” means? Nobody is quite sure. It is positive, to be certain as soybeans will bear the brunt of the trade pressure, representing 60 percent of the ag exports to China or $14 billion. But while it may help lessen the soybean blow, other market segments like dairy and apple production will undoubtedly take a significant hit.

Soybeans

When you talk about billions, it’s hard to conceptualize what that actually means. According to the American Soybean Association (ASA), exports to China represent 1 in every 3 rows of harvested beans or one-third of the total U.S. soybean crop. According to the 2018 USDA acreage report, current planted soybean acreage is estimated at 89.6 million acres. That is 3.68 percent of the acreage of the entire United States — or a size somewhere between New Mexico and Montana. One-third of that crop would be roughly the size of Mississippi — the thirty-second state in terms of total acreage. To say that the potential impact of these tariffs is dire would be an understatement. Soybean futures are already taking a hit, sinking 14 percent in June alone, representing the largest loss in four years. John Heisdorffer, a soybean grower from Keota, Iowa, and president of the ASA, said it best. “The math is simple. You tax soybean exports at 25 percent, and you have serious damage to U.S. farmers.” Because soybean growers are getting the brunt of the impact doesn’t mean that other commodities aren’t suffering. Dairy farmers have suffered through low prices for the last few years. They were starting to see a recovery when they got put back into the ropes with the export of equivalent of a one-two punch. Mexico leveled responsive tariffs on cheese earlier this year; then the retaliatory measures handed down by China eliminate all hope of profitable margins that were on the horizon at the first of the year. Apple growers only accessed the Chinese market in the last decade and fear that tariffs like these could not only damage current prices, but also undo years of work that allowed them to gain access. This would have lasting effects on apple production and prices. Darren Coppock, president and CEO of the Agricultural Retailers Association had this to say in a recent editorial for Farm Journal’s AgProfessional: “If the United States loses even a share of its market for agricultural products to China or other export markets, there isn’t a farm bill program large enough to mitigate the short-term damage to farmers and their business partners.” While some short-term relief is being made, there are going to be ongoing repercussions according to U.S. Trade Representative Robert Lighthizer in Senate testimony. Some even speculate that things could get worse before they get better. With so much up in the air, what can farmers, ranchers and the companies that support them do? Be vocal. Reach out through associations. Write and call your elected officials. Make sure that you do your part to ensure that the impact on agriculture is heard.]]> 4245 0 0 0 https://wearewoodruff.com/blog/pov/expert-conversations-with-andrew-grinch-maximize-roi-on-your-blogging/ Thu, 16 Aug 2018 21:34:18 +0000 https://wearewoodruff.com/?p=4263 Welcome to “Expert Conversations,” a column featuring expert advice from the people on all sides of the marketing equation. In this series, we’ll interview experts from inside and outside the agency/client world to gain new perspectives on what marketers can do better, what they already do effectively and what it takes to connect to an audience, regardless of industry. In August 2018, Woodruff’s content director, Andrew Grinch, was a featured speaker at the 20^th Annual Ag Media Summit in Scottsdale, AZ. His talk focused on blogging, why it’s still important and some of the critical steps brands often skip in their blogging process.

Blogging has been around essentially since the beginning of the internet. Why is it still relevant?

That is true and I think it’s the nature of any digital marketer to always be looking for the next thing. At Woodruff, we’re guilty of that as well. But the fact of the matter is that blogging continues to be a very effective tactic to help build or enhance the culture of communication with a target audience. You need to have good products and/or services, of course, but blogging can establish you as a thought leader or go-to resource in your field and that can help separate you from your competition. From a more quantifiable standpoint, blogging is still one of the most effective ways to increase traffic to your website and improve your site ranking in search.

Let’s talk about search. What role should SEO (search engine optimization) play in blogging?

A significant role, and that is probably one of the primary mistakes most brands make when it comes to blogging. SEO in the form of keywords should come into play before a topic is decided and definitely before the post is written. What keywords are getting a lot of search volume, what questions are searchers asking around those keywords? The answers to these questions can help pinpoint what you should blog about and what terms should be used in your blog copy. There are a variety of ways to do keyword research. A few to consider include:

1. Google: Start typing relevant keywords for your industry or topic in a Google search and see what suggestions populate. Scroll to the bottom of the first page of search results to see what other related searches are common.
2. Google Ads (formerly AdWords): You can create a free account and navigate to the "keyword planner." Type in your primary keyword and/or your website. Ideally, you want to look at relevant keywords that are longer tail (three or more words) and have medium competition.
3. Keywords Everywhere: This free Chrome extension automatically populates the search field via the keyword planner and third-party aggregators.

In addition to those options, there are several paid keyword tools available. We use a few more robust tools for clients and would be happy to help a brand navigate those waters.

In addition to keywords, what else should be top of mind when it comes to SEO and blogs?

Google uses more than 200 factors in its rankings, so we’d probably need another interview to go into everything, but here are five basic elements that should be considered when posting your blog.

1. Word count: Depending on your topic and keywords, you may need your blog to be a certain length to really differentiate it from the competition in search. Having the appropriate word count can help tell Google that your content would be good to deliver to someone searching that topic. There is a free tool available called SEO Quake that provides a variety of search-related information including recommendations on word count.
2. Rich media (header image, videos, gifs, etc.): Include images, infographics, videos and/or animated graphics within your blog to help tell search engines that your blog would be a good item to serve up to a searcher. However, you must remember to add alt text to your media. That is the text that describes what is in the image or video. It can also help your blog be found via image search.
3. Keyword within the URL: Let’s say the target keywords for your blog post are “fly fishing tips.” Your URL should be something like com/blog/fly-fishing-tips.
4. Header tag optimization: It helps to think about your content like a research paper outline, because this is how Google’s crawler sees your blog or page. In a research paper, there is a hierarchy. The overall topic on your page is the “H1.” In our example, that would be “Fly Fishing Tips.” Beneath the H1 of “fly fishing tips,” there may be sub-topics of “tackle” or “rods & reels.” These are your “H2s.” Beneath “tackle,” you may want to talk about different kinds of “tackle” such “fishing line,” “hand-tied flies,” or “hardware.”

   

5. Custom meta title and description: A meta title is what comes up as the title of the page when delivered in search results. The meta description is the text below the title that describes what the page/article is about. This will pull text from the page or article by default, but you can be purposeful with it. The meta titles and descriptions don’t help you rank in search, but having a compelling meta title and description can help you get more clicks, which ultimately does help you perform well in search. com is a great resource for SEO-related terminology, such as meta descriptions, and overall best practices.

Stepping away from SEO, what else do brands struggle with when it comes to blogging?

Two things: lack of promotion and lack of measurement. Unless you have an established website and blog that get a very high volume of traffic, you need to promote your blog. It may sound obvious, but you should be promoting your blog content on your social channels. Besides just putting the link to your blog into a Facebook post or tweet, consider adding an image from the post or pull a quote from your post to help lure the audience to click to read more. One other recommendation when it comes to social promotion is to spend some money to boost your posts to your followers and perhaps to audiences outside your following. Organic traffic on social channels isn’t what it used to be, even for those who follow or like your page. Put some money behind your posts. You don’t need to spend much to make an impact. And when it comes to measurement, make sure your website is connected to Google Marketing Platform (formerly Google Analytics). From there you can track all sorts of KPIs (key performance indicators) on your website and blog traffic. This can help you better understand what blog content is — or isn’t — working so you can adjust your strategy.

Any final thoughts?

As we pointed out, blogging is not new, but there are always new and emerging best practices to apply to make sure your blog is relevant and getting clicks. If your blog needs a refresh or a partner to help move it forward, we are happy to help.

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  ANDREW GRINCH Content Director Woodruff  

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]]> 4263 0 0 0 https://wearewoodruff.com/blog/pov/shift-to-preventive-veterinary-care-may-be-curative/ Tue, 28 Aug 2018 13:00:11 +0000 https://wearewoodruff.com/?p=4362 dispensing fire safety advice and advocating for an organized fire department in Philadelphia (identifying himself only as an “old citizen” in an anonymous letter to the editor of his own newspaper). Franklin’s wisdom still rings true. Not just in support of fire safety but in promoting a paradigm shift in companion animal medicine. Just as dental and human health have moved to a proactive approach to care, veterinary care for U.S. dogs and cats is in transition: away from annual vaccines and symptomatic care to a preventive care model based on regular physical exams. And although that’s not historically how veterinary medicine worked, companion animal veterinary practices are successfully making the shift. (Yes, you can teach an old dog new tricks.) Are there opportunities for marketers of pet health-related products to align product messages with preventive or wellness care? Like so much else in veterinary medicine, the answer is “It depends.”

ALIGNING BRAND AND/OR PRODUCT MESSAGES WITH A PREVENTIVE CARE APPROACH

Any animal health or pet food company can support preventive healthcare for companion animals. In fact, many organizations do through membership in Partners for Healthy Pets, a unique collaborative alliance of more than 100 veterinary associations, colleges of veterinary medicine and animal health companies. If your organization already belongs to this coalition dedicated to improving pet health, thank you! And if your company isn’t involved in Partners for Healthy Pets, please consider supporting its efforts. When it comes to product messaging — and this may seem like a no-brainer, but it’s worth noting — some products and services naturally align with a preventive approach to pet healthcare. Other products don’t. Pet food, vaccinations, internal and external parasite preventives, and reproductive counseling are all examples of products or services that fit into a preventive care paradigm. Where do you start bringing product or brand messaging into alignment with preventive care? Here are three suggestions:

1. Identify where your product fits within the AAHA-AVMA preventive care guidelines

You’ll want to review the preventive healthcare guidelines developed by the American Animal Hospital Association (AAHA) and American Veterinary Medical Association (AVMA) and then consider your answers to these questions:

• • Does my company’s product (or service) help prevent or reduce risk of a particular problem or health condition? Or is this product used to treat a specific health issue?
  • If the product (or service) helps prevent or reduce risk of a health condition, what are the benefits to pets, pet owners and veterinarians of prevention versus treatment?

The prevention-related benefits that are identified can be incorporated into product positioning, messaging and communications to veterinary professionals and/or pet owners. Sometimes, however, when you want to change how veterinary professionals and pet owners approach a particular potential health issue, you need to create an environment in which change can occur. In 2002, that was the case for Novartis Animal Health U.S. and its parasiticide products (Sentinel^®, Interceptor^®, Program^® and Capstar^®). What did Novartis do to facilitate change? The company brought together experts in parasitology, internal medicine, public health, veterinary law and private practice to identify best practices and establish guidelines for internal and external parasite control in dogs and cats. These experts became the inaugural Companion Animal Parasite Council (CAPC), an independent authority that wrote up guidelines on how veterinarians and pet owners could better protect pets from parasites while reducing the risk of zoonotic parasite transmission. More than 15 years after its creation, CAPC still advocates for year-round heartworm and broad-spectrum parasite control for dogs and cats and year-round flea and tick control for dogs. Now a tax-exempt 501(c)(3) organization, CAPC enjoys funding from a broad group of sponsors that reads like a who’s who of veterinary diagnostics and parasite preventive products companies.

2. Help create better informed pet owners

When it comes to wanting long, healthy lives for dogs and cats, we’re all on the same page with pet owners. But there appears to be a substantial gap between what veterinary professionals communicate and what pet owners understand when it comes to preventive healthcare. To help close this gap, educational efforts are needed to help pet owners understand the value and benefits of preventive care and the role that veterinarians play in their pet’s life. We can do that through repeated and targeted communications. (Remember, the “marketing rule of seven” states a prospective consumer needs to “hear” a message at least seven times before they’ll take action.) Research shows today’s pet owners are different when it comes to their approach to pet healthcare. The Pet Owner Paths™ research commissioned by Merck Animal Health found “new school” pet owners — those born between 1980 and 1998 (millennials) — are poised to be excellent veterinary clients because they see themselves as conscientious pet parents. Specifically, these pet owners invest more time in their pets, evaluating their needs more thoroughly and spending more money than “traditional” pet owners (born between 1946 and 1979; baby boomers and Generation X). Millennial pet owners are also more likely to value prevention and use products preventively and/or continuously rather than intermittently or as a treatment. The Pet Owner Paths study also found that millennial pet owners are going to do their own information gathering and research, both online and off. Almost 9 out of 10 (89 percent) millennial pet owners do some research prior to visiting the veterinarian, compared with 41 percent of traditional pet owners. Marketing to these pet owners now and in the future will require a shift in technology use by veterinarians and animal health and pet care product marketers. This is supported not only by the Pet Owner Paths research but by the 2016 U.S. Study of Pet E-Commerce. That study found dog and cat owners are more active online than the general adult population. It also revealed dog and cat owners are more likely to participate in online social networking, downloading, visiting news and information websites, blogging and purchasing products online than the general population. So if you’re going to be where your clients are, you need to make a firm commitment to a robust and varied online presence. And, yes, we know there’s plenty of misinformation and anti-vet advice thriving on the internet. But it also means that there are opportunities for animal health and pet care products marketers to create and share content that’s accurate, informative and transparent — the type of educational information that veterinary professionals would be willing to recommend to their clients.

3. Support veterinary practices with tools to help them educate their clients

We get that your sales reps have jobs to do — highlight and sell specific products and/or services to veterinary hospitals and other retail outlets. But your sales force is also a great resource for veterinary practices (assuming practice managers aren’t ducking your reps’ calls) that you can use to deliver training and educational materials to veterinary teams. You can also provide veterinary practices with tools and training to facilitate client communications and with content to share with their clients.

STILL PLENTY OF WORK TO BE DONE

The companion animal veterinary profession’s transition to a proactive approach to pet healthcare has made considerable positive progress. During the first stage, awareness of the importance of preventive care and the capacity to deliver healthcare based on regular exams has been created. While the second stage — a change in pet owner attitudes toward regular pet healthcare visits — has yet to occur, there are signs that the message is breaking through. Gaining widespread acceptance among pet owners for preventive pet healthcare may require a change in pet owner generations — one that’s already begun.]]> 4362 0 0 0 https://wearewoodruff.com/blog/pets/why-dogs-are-pack-leaders-in-the-booming-pet-industry/ Fri, 21 Sep 2018 19:32:34 +0000 https://wearewoodruff.com/?p=4578 National Dog Week. Simply put: A lot of people own a lot of dogs. And they love caring for them. This translates to sales that have pet brands barking at the moon. But we promised numbers. So here are some numbers. According to the American Pet Products Association:

• 2 million American households own at least one dog
• That’s 89.7 million dogs
• Which is why 2018 is expecting to see $72 billion spent on pet food, supplies, medication and services
• That’s a lot of people happily buying a lot of stuff.

These numbers are exciting for anyone in the pet industry. The sheer amount of pet dogs in the U.S. clearly contributes to the pet industry’s massive numbers overall. But aside from population, what is it about dogs that makes our industry hum so healthily? Here are five reasons.

1. Again with the millennials

We talk about millennials a lot around here. And here and here. But there’s a reason we continually discuss how important our beardiest generation is to the pet industry. They’re officially our biggest audience. According to Pet Food Industry, millennials loped past baby boomers sometime in 2017 to become the largest percentage of pet owners (35 percent of all pets are owned by millennials, compared to 32 percent by boomers). They’re young, they have money, they’re delaying children and using dogs as a proxy. It’s a great scenario for peddlers of pup products. However, the boom in pet sales isn’t only credited to the social media set. The entire face of dog ownership is changing. Even as baby boomers ceded the number one slot to the kiddos, that audience also expanded. There are a few reasons for that. First, it’s easier now to target specific products to specific audiences. So as boomers get older and start gazing at retirement and downsizing their lives, they start wondering about the hassle of owning a pet. Maybe a big lab isn’t the best thing for a townhome in Florida or a retirement home in Pasadena. Whereas a thought like that might previously have eliminated a dog from that person’s personal equation, now we have an entire subset of the industry devoted to small breed dogs. They have their own food, their own toys, their own social media threads…owning a dog can be as manageable as owning a cat. And, more importantly, it’s easy to tell the audience this. Advances in packaging, product customization and even available food portion sizes mean that owning a teacup-size pup is no longer exotic. In short: owing a dog is more inclusive than ever, no matter how old you are or where you live.

2. Dogs cost more than other pets

According to the American Society for the Prevention of Cruelty to Animals, a small dog will cost you $1,314 in the first year, a medium dog $1,580, and a large dog will run you $1,843 bones that first year.

Source: ASPCA,  https://www.aspca.org/

  Cats, on the other hand, will cost you $1,035 in the first year. Rabbits, $1,055. Guinea pigs land at $705. (Wait. Who spends $700 on a guinea pig?!?!) There are reasons for these discrepancies. Dogs go to the vet more often than cats.  That means more money spent at the vet, more medicine, maybe more after-care. There are also more…things to spend your money on for dog lovers. Doggy daycare. Doggy spas. Gourmet dog treats. FitBits, for dog’s sake. All off this stuff exists in some way for cats as well, but it is far less prevalent. And let’s be honest: Cats don’t give a purr.

3. Health and wellness advances make for a well and healthy industry

About that vet care. Dog owners are way more hands-on with health issues than they used to be. This is in large part because of advances in the pet health industry, available meds and just better health care options. But a lot of it is a choice. More people consider pets to be family, which means that more attention is paid to ailments. Obesity in dogs, while prevalent, is an actual social issue now. Aging and arthritis can be treated with supplements, so when Rufus. T. Doggins start slowing down, we don’t just have to watch him waste away. And the strong trend of preventive care means than maybe we can hold that arthritis off, anyway. It’s not that we’d ignore these issues in the past; it’s just that there wasn’t much to be done. An old dog was an old dog. Now, that old dog can be offered some new tricks. And that means more money spent.

4. Other industries are joining the dog party

When there’s money to be spent, any industry will have hangers-on. The pet care industry is no different. When people (those millennials again) start making their vehicle decisions with pet-based criteria, car companies took notice. The dog goes on the vacation now, and hotels cater to that impulse, and if they don’t, there are entire resorts built for dogs and their people. There is special bedding for people who (rightfully) let Rufus sleep in bed. Dogs can be your cameraman when you take them on adventures, and the adventure options are plentiful. The auto, tech, travel and linen industries are in bed with pets. This money isn’t going anywhere!

5. Hugging it out, tail or no tail

Possibly the most important reason dogs are kind of a big deal these days is the emotional impact they have on the people with the wallets. It’s just science that having a pet makes you feel better. They make you happier. They make you more physically fit. These two states combine to make healthy, happy people who have an object of affection to shower with gifts. As marketers, this is a best-case scenario. Happy National Dog Week!]]> 4578 0 0 0 https://wearewoodruff.com/blog/pov/expert-conversations-with-samantha-randall-dog-rescue/ Thu, 27 Sep 2018 21:09:47 +0000 https://wearewoodruff.com/?p=4677 Welcome to a special National Dog Week edition of “Expert Conversations!” Today we offer a special Q&A with Samantha Randall, YouTuber, podcaster and editor-in-chief at Top Dog Tips. Samantha is an experienced rescuer of dogs and cats, priding herself on providing furrever families to pets in need. There’s no better expert to chat with this week.

Tell us about your family of rescues.

Right now we have two dogs and five cats! We just got our newest feline rescue about two weeks ago. Our chocolate Labrador, Sadie, is three years old. She came from a group of 48 dogs and puppies that were rescued from a puppy mill. We also have a beagle/cocker spaniel mix, Molly. She is two years old and came to us as a foster puppy after her litter was dropped off at a local shelter in the middle of the night. After a few days with Molly, we knew she had found her forever home and we contacted the shelter to start the adoption process. The cats were a happy accident. We never had pet cats when I was a child. When my daughter first asked for a cat, we didn't know what to say. At the time, we were living in an apartment, so we told her we didn't have enough room for a cat. The following year we bought our own home out in the country on 15 acres of land. Not surprisingly, my daughter asked for a cat when we were tucking her in on our very first night in the new house. Of course, she had to point out that we now had plenty of room for a cat. That weekend we went to a local shelter that was overrun with cats at the time. That's how we got Oliver. Two months after we adopted him, our youngest daughter, a fan of Minnie Mouse, really wanted a black-and-white cat that she would name Figaro. So, my husband and I set out to find a black and white Christmas kitty, and we found our Figaro at a shelter a few towns away. He’d been mistreated in his previous home and was very shy. I'm sure our daughter would have been much happier if we had brought home a cat that was loving and affectionate, but we knew Figgy needed some TLC. We have now had him for four years. About six months later we adopted Anna. Elsa came to us terribly malnourished and had the worst case of fleas I had ever seen. Our newest edition is Otis, who had a stable home until he was five, then was in and out of the shelter multiple times because of bad luck.

Why did you first rescue a dog?

My family rescued many dogs when I was a child. I got to see firsthand how love and affection can change the life of a dog (and a human for that matter!) Many of our rescue dogs touched my life, and I will never forget the impact that our family had on them and the impact they had on our family. Someone once gave me a bumper sticker that said, "Who rescued who?" with a bunch of paw prints on it. That bumper sticker is still stuck to the mirror of my vanity and I look at it every day. The first couple of years that I lived on my own, I didn't have the time to care for a dog. As soon as I graduated college and got my first teaching job, I knew I wanted another rescue dog in my life. That spiraled out of control quite quickly, as you can tell! Thankfully, I married a wonderful man who cares about animals as much as I do. Our “farm” grows bigger every year, but each of our rescues have their own needs and their own personalities. We love them all equally and each one plays their own special role in our family.

Do you see yourself ever stopping the rescue effort?

I don't think our days of rescuing animals are anywhere close to being over. I always think that our home and our budget aren't big enough for any more animals. But, the truth is, if there is an animal in need that we can help, we'll probably do it. As long as the animal is a good fit for our family, they're welcome in our home. We've fostered a lot of animals over the years as well, because some just aren't a good match for us. The sense of pride and the satisfaction that you feel when you rescue an animal cannot be compared to anything else, whether you keep the animal in your home forever or foster it until the right forever family comes along. It really is the gift that keeps on giving. When you rescue an animal, you will feel good about it every single day for the rest of your life. Every time you look at your pet, you'll know that you saved his or her life. Sometimes, I tear up just thinking about where some of our pets would be if we hadn't rescued them. Would anyone else have paid the vet bills to help little Elsa or would she have died? Would our dogs have found a forever home or been bounced around from one place to the next? Knowing that we are making a difference for these animals is the best feeling in the world!

Why is rescuing dogs and working with shelters helpful in the greater scheme?

When you rescue a dog, you're actually saving two dogs. Not only are you taking one animal into your home, you're also making room for the shelter to help another homeless pet. Shelters cannot do the good work that they do every day without help from their community and volunteers. These are nonprofit organizations. All the money and donated items that they receive goes back to helping the animals that they care for. Even if you don't have the time or money to adopt a pet, you can give back by volunteering at your local shelter for a few hours per week or donating some supplies on their wish list. Even if you're allergic to animals, you can still help out a shelter. They need volunteers to clean, organize fundraisers, do clerical work in the office, etc... You can help out without actually interacting with the animals. The bottom line is that ANYONE can be of help to a shelter or animal rescue organization!

Is it hard to convince someone to adopt from a shelter instead of a breeder or mill?

It depends on the person, but yes, it can be difficult. I find that the people who are hardest to convince are the ones who have their heart set on a purebred dog. Many of them don't even realize that they can adopt a purebred dog instead of purchasing one from a breeder. Yes, it will probably take longer to find the right dog for you, but it can be done. There are rescue organization all around the country that specialize in certain breeds. If you really want a Labrador retriever, look for a rescue organization that only takes in Labs. The only way to stop irresponsible breeders and puppy mills is to stop buying their animals. When you do that, you're just giving that breeder more money and incentive to breed more dogs.

How will you celebrate National Dog Week?

With my dogs, of course! We live in Maine, and the nice weather will soon be leaving us. Within the next eight weeks or so, we'll be snowed in and temperatures will be too cold to spend a lot of time outside. We'll be celebrating National Dog Week by taking a hike to check out the beautiful fall foliage and probably taking our Labrador for one last swim before the ice comes. Our dogs also love going to our local ice cream shop for a “dog bone sundae,” so we'll likely spoil them with one to celebrate.

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  SAMANTHA RANDALL Editor-in-Chief Top Dog Tips  

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]]> 4677 0 0 0 https://wearewoodruff.com/blog/pov/nafta-implications-north-and-south-of-the-border/ Tue, 09 Oct 2018 16:41:26 +0000 https://wearewoodruff.com/?p=4724 The Progressive Farmer; Robert Arnason, reporter for the Western Producer; and Joe Dales, vice president, farms.com. Q: With the new trade deal on the table, what is at stake for Mexico? Clayton: The implications for Mexico are very real, and the country will want to think closely about the renegotiated agreement. While the United States looks to reduce the trade deficit with Mexico, there is a lot at stake for our neighbor to the south. The northern half of Mexico really relies hand to mouth on grain from the United States. I did a tour a year ago where we followed grain from Texas to Mexico. You have Mexican companies that have built grain terminals on the U.S. side of the border, and they transfer the grain to Mexican trucks at the border. Within a three-hour drive of the border, all of them rely on U.S. grain that is largely trucked into the area. This is on a nonstop basis, and it’s all tariff-free. These producers have built their livestock industries on tariff-free grain, so it will be interesting to see the final agreement. Q: Do the NAFTA renegotiations have that much potential impact on the ag industries in Mexico and Canada? Dales: They could, but you have to keep it in perspective. Farmers across North America and Mexico don’t want to see any of these trade disruptions, but I don’t think the renegotiation of NAFTA will have as big an impact as, say, trade negotiations with China, which have a much bigger impact. Overall, it’s just the uncertainty of all trade that is worrisome. Grains will continue to go back and forth across the borders. Everyone is watching China. Most farmers here in Canada are watching that very closely, along with the weather and agronomics and everything else they worry about. They know they don’t have any control over trade, so they focus on what they can. I think a lot of growers are more concerned about what is happening at the Chicago Board of Trade than they are NAFTA. Q: Let’s talk about Canada. What is at stake for producers? Arnason: The biggest concern is the beef market, because a lot of red meat is exported to the United States. Canola and canola oil, and of course wheat are also big exports — a lot goes across the border to the U.S. Pork is a little bit of an exception, because a lot of Canadian pork goes to Japan. But the U.S. is still a significant importer of pork. Yes, we have to preserve the U.S. market, but we have to spend more time and energy finding other markets for our agriculture commodities. Canada is looking to Europe, Asia and even the Middle East to diversify. That is the general theme when it comes to NAFTA 2.0 and the impact a newly negotiated trade deal. Q: Where does Canada go from here? Arnason: Many experts in agriculture have been questioning what the next NAFTA agreement will look like, and what we’re trying to accomplish. There is a level of frustration, and questions about what will be gained by throwing instability and uncertainty into the agriculture and trade markets. I think the big story will be 10 to 15 years from now, when Canada may actually benefit from the current scenario and will be able to diversity and thrive with new global trade agreements. The common phrase we hear is at some point the U.S. will come to its senses and realize that there are more benefits than drawbacks to NAFTA. But there are many who aren’t so sure about that. Will the new reality be trade tensions? We’ll have to wait and see. Q: Canadian dairy farmers are protected by supply management in their country. The new deal offers U.S. access to the Canadian dairy industry. What are the implications? Dales: Canada’s supply management system for the dairy industry means that we produce what we need for our markets. We don’t export or import any dairy. It’s in balance. Dairy farmers like it that way, and they’re lobbying for limitations on giving up too much in any deal with the United States. Recent surveys are showing that they’re overwhelmingly supportive of protecting the system. A change could be disruptive to their livelihoods, and even devastating to Canada dairy producers. Clayton: It’s interesting that dairy trade with Canada has become the lighting rod with negotiations. The dairy farmers, but you have to remember that Canada’s total dairy production is less than the state of Wisconsin. They have supply management and their producers are profitable. But when you look at the whole trade picture between the U.S. and Canada, dairy is a very small fraction of the whole. Q: Any final thoughts? Clayton: Geographical indicators are a big deal in Europe and they have the potential to really impact the markets in the U.S. — particularly in marketing to Mexico. Any renegotiation should also prevent the European Union from prohibiting U.S. dairy exporters from using common cheese names on the label of its products when exporting to Mexico. For example, regulators in Europe don’t want us to use the word “Parmesan” to identify a type of cheese, because they claim it is proprietary to certain geographic areas of Europe. This is an issue that is not getting a lot of attention, and its impact on our trade with Mexico could be significant. Dales: The trade situation — whether it’s NAFTA or China — creates risk, and farmers don’t need more risk right now. Farmers north and south of the U.S.-Canada border might cheer for different sports teams, but they drive the same colors of equipment, and they are all trying to make a living. I like to think that we have more similarities and common goals than differences. ------------------------------------ As our editor friends pointed out, there are far-reaching implications. For U.S. producers, USMCA is only one of several stressors at harvest that include the passing of a 2018 Farm Bill and the ongoing trade/tariff issues. For example, cheese exports to Mexico are still subjected to a 25 percent tariff in retaliation for tariffs on Mexican steel and aluminum imports. Farmers aren’t the only ones being impacted by these issues as tariffs are putting increasing pressure on input providers that work with China.   What are you facing in the marketplace in light of these uncertainties? Trade issues, the potential for more imposed tariffs on ag commodities and greater restrictions on overseas markets are factors that all agrimarketers are taking into consideration this fall, and certainly as we look to next year’s marketing initiatives.]]> 4724 0 0 0 https://wearewoodruff.com/blog/pov/beyond-the-pumpkin-patch-agri-tourism-is-booming-business/ Wed, 17 Oct 2018 15:16:00 +0000 https://wearewoodruff.com/?p=4729 Agritourism is booming business If you say “agritourism” to a baby boomer, their first thought might be the 1991 movie City Slickers where Billy Crystal and his friends head off to a Southwest dude ranch to take part in a cattle drive. Nearly 30 years later, agritourism has a much different image. One that recognizes the needs of the Gen X and millennial consumer. From bed and breakfasts to corn mazes, wineries to horseback riding, agritourism is a booming business. This shouldn’t come as a surprise. Tourism itself is a $1.036 billion industry in the U.S. and has directly generated more than 8.8 million jobs — giving it the honor of being the country’s seventh largest employer. Producers have seen this trend and have embraced it. For some, it is a supplement to their greater farming practices. Other producers are only in agriculture as part of the agritourism trade, and according to the USDA it’s working. The 2012 U.S. Census of Agriculture showed that agritourism operations numbered more than 33,000 and totaled $704 million in sales, an increase in both number of farms and total sales over the 2007 census. While those numbers are impressive, they are the result of some 62 million people who visit farms, ranches or wineries each year. Fall is March Madness, Black Friday and Super Bowl Sunday all rolled into one for agritourism, and that is tied to the pumpkin patch. Go ten miles outside any major metro area and you can find signs for your local pumpkin patch. In Wisconsin, 50 percent of the population has visited a pumpkin patch. In Nebraska, they estimate that more than 300,000 people visited four of the state’s forty-some pumpkin patches. And it’s not just limited to the Midwest — all across the country, pumpkins are big business. According to the USDA, pumpkins are grown in every state in the union, with 80 percent of all pumpkins produced in 16 states. In 2017, this totaled 1.5 billion pounds of pumpkins with a per capita use of fresh pumpkins averaging 4.5 pounds. The majority of these pumpkins serve ornamental uses or home processing. Averaging around $4 per pumpkin, that’s a big business. Source: USDA Economic Research Service, “Pumpkins: Background and Statistics,” 2018.   Producers who take part in you-pick scenarios as part of the ag tourism movement will need support from their suppliers. First, they need sound support as it relates to inputs and services, because without a consistent and available crop the entire business model fails. Second, these growers get a level of scrutiny and questions that few commercial producers face because their customers are on-farm. Producers in this scenario face GMO questions, organic questions, labor questions . . . the list goes on. While a commercial producer may turn to a crop or livestock association to help manage their relationship with end-users, there are no national associations in the agritourism space, forcing producers to relay on state organizations that are more focused on the tourism side of the equation. This opens a door for agri-marketers who can provide them quality products and help field these questions. Being a partner for producers in this sense will help a supplier rise to the top and secure a growing piece of business — regardless of the crop in question.]]> 4729 0 0 0 https://wearewoodruff.com/blog/pov/how-to-leverage-social-media-to-reach-the-horse-owner-market/ Wed, 21 Nov 2018 17:44:41 +0000 https://wearewoodruff.com/?p=4768 Social media may be the key to reaching a powerful market segment From ponies to riding lessons to Breyer Horses, little girls across the country can tell you that horses are a big deal. The recent Economic Impact report from the American Horse Council shows that “big deal” doesn’t even scratch the surface. Nearly 100 years ago, the equine population of America was 25 million, and they did everything from serving as transportation to pulling plows and wagons to ensure that the ag economy thrived. By 1960, just 40 years later, that population had dropped by 88 percent to a mere 3 million animals. Today, that number has climbed to an estimated 7.2 million. Source: The Innovation Group, 2018 Economic Impact of the U.S. Horse Industry, American Horse Council Foundation. Beyond the number of horses and where they reside is the section of the study that homes in on the horse enthusiast. Only a small percentage of Americans, 1.3 percent, actually own horses. But nearly one-third of American households include a horse enthusiast. These include participants in equine activities who don’t own a horse or those who spectate at equine events without owning or participating. These enthusiasts tend to be younger: 38 percent of horse participants are under 18. And don’t be fooled that spectators are just watching — they are spending money. The equine industry makes a $50 billion direct contribution to the GDP and adds a total value to the U.S. economy of $122 billion. So how do you reach those horse enthusiasts? Social media is a great place to start. The connection to social media may seem logical because of the age group. But the reality is that equine enthusiasts are community oriented. From shows to clinics, it’s about interacting with other horse people and the lifestyle it represents. Social media gives them a way to tap into that community at any time, from anywhere, regardless of age. Beyond the sense of community, each platform has a different niche or purpose in the community.

Twitter

The equine community has embraced hashtags, and nowhere is that more evident than #equestrianproblems. Going back at least six years, this hashtag crosses breeds, disciplines and age groups. It has spun off into Pinterest pages, Vines and too many blog posts to count. It’s a place for equestrians to commiserate and feel part of the community.

YouTube

While Twitter may be about the community, YouTube has become the go-to source for learning new tricks and techniques. Trainers, veterinarians, suppliers and a host of others use the channel to get their message out to equestrians. You can get how-to videos on grooming techniques, choosing the appropriate bit, judging horse conformation and everything in between. But don’t think that it’s just about learning. There are more than a few equine marriage proposals, funny horse videos and this video of Einstein, the smallest foal in the world, which has been viewed nearly 8 million times!

Instagram

If YouTube is inspirational, then Instagram is overwhelmingly aspirational. From the perfectly groomed horse to breathtaking photos of horse and rider, this is where to go for swoon-worthy images of horses and the equine lifestyle. A combination of personal pages and company representation, Instagram helps equine enthusiasts dream, laugh a little and escape to that perfect ride or event.

Facebook

Facebook is where the community piece comes into play, where enthusiasts can bond over not just their love of horses but also their brand loyalty. They can build their relationship with a brand and often learn things about a product that they have used for decades. From boots to saddles to fly care, enthusiasts can connect with companies and like-minded equestrians on Facebook. Bottom line is that equine enthusiasts are on the Internet, and they are social. Very social. Companies who can find them, who can thoughtfully insert themselves into existing communities, can begin building their own niche with a little effort and patience. The social ecosystem is certainly crowded, and there's no one-size-fits-all solution for equine brands. If you're not sure what platforms should be in your stable, start by researching where your targeted customers are and what they're saying. Look at the hashtags they use and the channels they're most active on. Competitor research may help you prioritize, too. And if you need some help sorting out where you should be and what you should be saying there, we can provide some clarity — or just take the reins.]]> 4768 0 0 0 https://wearewoodruff.com/blog/pov/beyond-the-grocery-store-where-does-your-holiday-meal-come-from/ Wed, 28 Nov 2018 16:00:43 +0000 https://wearewoodruff.com/?p=4775 Where does your holiday meal come from? In the midst of the winter holidays, talk often centers on travel plans. How far do you have to travel? What is your mode of transportation? Turns out that the holiday guest that traveled the furthest may not be one eating dinner but the dinner itself. With Thanksgiving still on our minds, and potentially as leftovers in our refrigerator, we wanted to look at what that meal may have cost. The American Farm Bureau Federation is a great resource and puts out their annual price survey for Thanksgiving dinner for a family of ten. As the graph below shows, the average cost of the meal has declined steadily and is not at the lowest it has been since 2010. Source American Farm Bureau Federation^®   We know how much it costs, and we know where we get the food, but how many miles did each item travel before it hit your grocery store shelves? And how many people interacted with it before it hit your kitchen last week? For the sake of this exercise, we used our Kansas City office as the destination for our holiday feast and assumed that each ingredient came from the state — and county — with the highest production. Turkey According to the USDA, Minnesota produces nearly one in five of America’s farmed turkeys, or roughly 44 million. Of those 44 million, more than 7 million of those birds are raised in Kandiyohi County in central Minnesota. The birds aren’t just raised there; Jennie-O-Turkey Store is the nation’s second-largest turkey processor, owning and operating five plants in Minnesota that employ about 5,400 workers. The state has various other large processing companies that support the volume of turkeys produced there. Miles Traveled: 515 Flour The role of flour in your holiday feast can’t be underestimated. From rolls to pie crust to stuffing, flour — and by association wheat — is the foundation of many holiday favorites. While wheat is grown in every state, our neighbor to the west — Kansas — is tops, producing nearly 11 million tons annually. Fun fact: in an average year, Kansas wheat farmers produce enough wheat to make more than 36 billion loaves of bread, or enough to provide each person on earth with six loaves. Miles Traveled: 225 Sweet Potatoes For the last 50 years, North Carolina has ruled as the sweet potato capital, averaging approximately 60 percent of the total U.S. supply. In 2016, they harvested nearly 95,000 acres – nearly two-thirds more than the next three producing states combined. If that isn’t impressive enough, three counties account for half of the state’s total production. As sweet potato use continues to rise, we can anticipate seeing them on many a holiday table beyond the traditional marshmallow-topped dish. Miles Traveled: 1,155 Cranberries One of three fruits native to North America, cranberries are produced almost exclusively in five U.S. states. Wisconsin is the leading producer of cranberries, with more than 250 growers producing 62 percent of the 400 million pounds of cranberries Americans consume on an annual basis. Of that number, 20 percent are consumed during Thanksgiving week. That means that cranberry growers of Wood County deserve a word of thanks for last week’s cranberry sauce. Miles Traveled: 557 Pumpkin When you think of Illinois and agriculture, images of miles and miles of corn come to mind. And while you aren’t wrong, you’re missing the fact that more than 90 percent of the nation’s canning pumpkin is grown in the Land of Lincoln. Not only are the growing conditions of Illinois ideal for pumpkin production, but thanks to the establishment of the pumpkin processing industry in the state in the 1920s, Illinois has managed to maintain its pumpkin edge. Today, processing facilities for Nestle Libby’s and Seneca Foods, both located near Peoria, help support the Illinois pumpkin empire. Miles Traveled: 382 Dairy From an ingredient to the topper on your rolls and pies, no holiday dinner is complete without a contribution from the dairy industry. This utility player is the one to travel the furthest as California is the top state for milk production, accountable for 39.8 billion pounds of milk or 18.5 percent of all milk produced in the U.S. annually. This breaks down to 31.2 percent of the nation’s butter and more than 105 million gallons of ice cream. Those numbers should about cover the holiday season. Miles Traveled: 1,697 Potato Last but certainly not least is the potato. What holiday feast would be complete without the big bowl of mashed potatoes to accompany the roasted bird? Look no further than Idaho to find the leader in potato production, followed closely by Washington. These two states grow more than half of the U.S. potato supply annually. The U.S. is the world’s fifth largest potato producer and in 2017 harvested a total of 1.05 million acres of potatoes. Miles Traveled: 1,247   Keep in mind that this is just where the food is produced and doesn’t account for where it travels between the field and your table. Nor does it consider the veterinarians, ag retailers, crop consultants, input providers, production line workers, truck drivers, warehouse stockers and countless others that play roles in getting the food from the field to your kitchen table. With all of these miles crossed and supporting parties to consider, $5 per person doesn’t sound unreasonable for your Thanksgiving meal, or any holiday get-together. So this holiday season, and not just Thanksgiving, take a moment to not only thank a farmer but also thank the entire agriculture food chain for the bounty that is possible. ]]> 4775 0 0 0 https://wearewoodruff.com/blog/pov/why-millennials-shouldnt-be-your-only-focus-when-marketing-pet-products/ Tue, 04 Dec 2018 17:14:45 +0000 https://wearewoodruff.com/?p=4788 35 percent of U.S. millennials own pets, making this age demographic the largest pet-owning consumer segment, according to the American Pet Products Association (APPA). But smart marketers also know they can’t throw out the baby (boomer) with the bath water, so to speak. The same APPA survey that shows millennials overtaking boomers in pet ownership also reveals that baby boomers still account for 32 percent of U.S. pet owners in 2016 (the most current data available). In addition, they’re also bucking the trend of declining pet ownership that has historically occurred when pet owners reach age 70. And given that boomers control nearly 70 percent of U.S. disposable income, baby boomers are still substantial drivers of pet-related spending — especially in the pet food category.

BABY BOOMERS AS A PET-OWNING GENERATION

Born between 1946 and 1964, members of the baby boomer generation were 52 to 70 years old in 2016. (Note: Stats from 2016 are often used throughout this piece to make comparisons easy. More recent data may or may not be available.) Boomers are living longer — and better — than their predecessors. As a group, baby boomers have typically been on the cutting edge socially, economically and professionally. They’re still driving trends, specifically in terms of what it means to age and retire. Not only are boomers financially stable, but they’re educated, active and energetic. One phenomenon that has accompanied American baby boomers is the explosion in pet ownership. Did you know that boomers were the first generation of Americans to bring pets into their homes and make them part of the family? That’s right, baby boomers love their pets. This generation is often credited for creating the pet industry and for being the first to “humanize” pets. As their human children have left home, baby boomers have turned their attention to and spending on their “fur kids.” These empty-nesters channeled their love for their pets into fueling triple-digit growth in the pet industry. So at this time, pet-owning baby boomers are still looking to buy pet products. In terms of total U.S. spending, baby boomers are still the largest group at 44.9 million consumer units (CU), a term often interchanged with households but not quite the same, and the biggest spenders overall at $2.8 trillion at mid-year 2017. With that much spending at stake, it makes economic sense to aggressively market to baby boomers. Yet only 5 to 10 percent of marketing dollars are targeted toward the 50-plus demographic.

REACHING BABY BOOMER PET OWNERS

With baby boomers making up such a large segment of the pet-owning population, it’s essential for animal health and pet care industry marketers to know how to speak to baby boomers’ wants and needs. What are the best ways to reach these pet owners? The answers may surprise you.

1. Computers and online marketing are still the way to go.

It’s a myth that people over the age of 50 aren’t spending time online. A recent Pew Research Center survey found a whopping 87 percent of 50- to 64-year-old adults report using the internet regularly. Use doesn’t drop much with age: 82 percent of adults aged 65 to 69 and 75 percent of 70- to 74-year-olds are online. Although baby boomer pet owners don’t spend as much time on the internet as millennials (3.1 vs. 3.5 hours daily), the difference is not huge — an average of 24 minutes daily — according to APPA research. The top three online activities of baby boomers? According to a study by DMN3, they are:

• Using search engines
• Using email
• Shopping for products or services

When shopping online, baby boomers report that they prefer to use computers and laptops rather than smartphones and tablets. However, a Millward Brown digital study found that one in four boomers use their smartphone to shop online. Shopping isn’t the only thing baby boomers do online. They also visit news sites, watch video clips and seek health information, preferring to use computers and laptops over mobile devices. So before you put all your pet product eggs in the mobile basket, keep in mind that baby boomers continue to use computers for most of their internet activities.

2. Baby boomers take their time when making buying decisions.

Part of the reason why baby boomers prefer shopping online with their computers and laptops is that they do their due diligence when researching what to buy. They’re less likely to buy things on a whim and more likely to read the fine print and understand the nitty-gritty details before making a purchase. The reading that’s required as part of this due diligence is much easier to do on a large desktop monitor than on a small smartphone screen. Because boomers take their time when making buying decisions — and because they’ve seen it all (or almost all) — it’s important that marketers be authentic, transparent and trustworthy. Gimmicky marketing tactics that rely on impulse are less effective for this generation. Instead, pet industry marketers need to provide convincing reasons why your product or service is worth baby boomers’ consideration.

3. They’re not afraid to read. Don’t be afraid to let them.

With so many people having short attention spans, using large blocks of text has become taboo in many marketing circles. Many marketers are using more emotion-provoking videos and pictures in place of text, which is a great approach when marketing to younger generations. Baby boomers, however, grew up reading newspapers, magazines and books, not just for news but for fun. You can still use concise copy when marketing to pet-owning baby boomers, but they also appreciate having things spelled out. At the same time, give them the opportunity to dig into the details if they choose. Just don’t bother with a lot of slang or short abbreviations.

4. The best online marketing channel for boomers is search engines.

For online marketing to baby boomers, there’s no more effective channel than search engines. In a study done by DMN3, boomers were asked about actions taken as a result of watching videos online, using social media or using search engines. Search engine use prompted a greater percentage of baby boomers to take a variety of additional actions, including making a purchase, than social media or online videos. That makes search engine optimization (SEO), proper keyword targeting and content marketing important tools to have in your marketing mix.

5. Don’t completely ignore social media when marketing to baby boomers.

Think baby boomers don’t “get” Facebook, YouTube, Pinterest, Twitter or Instagram? Think again. Yes, search engines are effective at getting boomers to take action, but don’t overlook social media as another way to target pet-owning baby boomers. The vast majority of boomers have at least one social media account, with YouTube and Facebook being the most popular. Social media sites like Facebook allow marketers to narrow their target market and focus on specific segments of the population. This makes targeting baby boomers very convenient for marketers.

6. The best offline marketing channels to reach baby boomers are traditional ones.

Baby boomers were the first U.S. generation to grow up with television, so it shouldn’t come as a surprise that they still engage with traditional media outlets like TV, radio, newspapers and magazines. According to APPA research, boomers spend an average of 3.1 hours per day watching TV, the same amount of time that they spend online. In addition, the DMN3 study mentioned earlier found that TV was the most significant influence in getting boomers to search online for information and better than friends and spouse/significant other.

7. Choose your words wisely when marketing to baby boomers.

Baby boomers may be aging, but they don’t consider themselves to be old. In fact, being called “old” is among the pet peeves of this generation. So when marketing to this segment, be very aware of how your messages are framed — just be sure to integrate age-appropriate visuals in marketing materials.

SEGMENTATION IS KEY

Like nearly every other consumer category, the pet care audience includes boomers. They’re a diverse group — not unlike millennials — who are educated, active and healthy. And at this time, many boomers are still working, frequently full time. Appropriate segmentation of pet owners — by life stage and other factors — will be key to getting the right message to the right audience at the right time.]]> 4788 0 0 0 https://wearewoodruff.com/blog/pov/how-do-we-reach-the-next-wave-of-decision-makers-in-agriculture/ Fri, 14 Dec 2018 15:45:41 +0000 https://wearewoodruff.com/?p=4791 Hoard’s aren’t in every farm office? — digital media is ever-more prevalent as a new generation of farmers takes over the industry. As baby boomers retire, more often the decision-makers on the farm are those aged 35 to 50. This wave of decision-makers hasn’t completely abandoned print media, but they’ve proven to be increasingly eager to embrace social media for their information, entertainment and business needs. Which is good for ag marketers as 2019 comes storming in across the fields. As marketers, having more and more ways to reach an audience is a good thing. And also, having to use more and more ways to reach an audience is a terrible thing! Since it’s not like there will ever be fewer channels, it’s more important than ever to reach ag audiences in the right place, the right way.

2019: The time for Tweets

Temptation to tweet hasn’t exactly lit the ag world on fire (only 9 percent of farmers indulge the urge to fire off 280-character messages, according to Farm Market ID), but it has been an effective means of communication for some who embrace it for business. And though we’re talking single-digit percentages, that’s no small number of users. That nine percent equates to 300,000 people who aren’t opposed to @ replies. When we break this down into our segments, 26 percent of 35- to 46-year-olds enjoy scrolling through tiny messages. The long and short of it is that there are 300,000 farmers on Twitter, and you can talk specifically to all of them, if you know how to do it.

Facing the facts about Facebook.

Let’s stroll on down the internet and visit Facebook, the reigning juggernaut of consumers consuming content. It’s a stream that farmers have embraced whole hog. Or, er, half hog, as 46 percent of all ag men and women endure the constant fake news and real babies and baby cats that populate Facebook feeds. That’s a million and a half sets of eyeballs that are pretty easy to target, especially if you’re willing to spend a few bucks boosting your posts. And 9 percent of those use Facebook exclusively for business purposes. Over 130,000 decision-makers using a specific channel to spend and/or make money? Where do we sign up?

Change the other channels

The sea change in the ages of our ag heavies has trickled down to the “lesser” social channels as well. A surprising 17 percent of farmers use LinkedIn, which is a pretty high number considering that only 27 percent of all people on the Internet use the business-centric media stream. Getting visual with it, a mere 5 percent of farmers are on Facebook’s photocentric app, Instagram. While that’s a pretty small number, there were 700 million Instagram users total in 2017, 30 percent of which were in the age range of those who increasingly run farm operations. Combine this with the fact that 25 percent of “rural” Americans (15 million people) are on the photo app, and no matter how you slice it, Instagram is a pie you want to eat in 2019. We jokingly referred to this section as the “lesser” channels, but there’s really nothing lesser about YouTube, as it is shockingly the single most popular social media among those who get their hands dirty. More than 1.6 million total farmers smash that “like” button on Google’s video channel, and why wouldn’t they? 35- to 50-year-olds tend to like solving their own problems, and there’s no better place to join 120,000 people who want to learn how to drive a combine or talk to twice that many when showing off your walnut crop.

Beyond the numbers

No matter the industry, if you were told 15 years ago that you would have a tool that let you speak directly to your targets and let them talk back to you, how much would you have paid for it? And now we not only have it but it’s free (to a certain extent), and it’s only becoming more popular with those who control the cash flow in the ag industry. Ag is still one of our older-skewing industries (there are currently six times more farmers over 65 than under 35), but this gap is rapidly closing. And as the 35-to-50 set takes over more operations, social media may very well become the go-to media, like it has with the under-35s.

Life comes at you fast

Bob Dylan said, “The times, they are a-changin’,” which is funny because can you imagine Bob Dylan watching an unboxing video? It’s as foreign a concept as thinking of your uncle in his CLAAS LEXION @ replying all day while his precision farming app directs the combine via satellite. But the times are changing, and to get your messages to farmers, you have to know where they are. And they’re on the internet. They’re on social. The next wave of ag decision-makers is here. Will you catch it? Give us a call. We can tailor a social media plan that suits any need, whether you want to IG some brand selfies from the cab or put together a full-scale social campaign that targets multiple audiences.]]> 4791 0 0 0 https://wearewoodruff.com/blog/pov/market-segmentation-because-one-size-does-not-fit-all-part-1/ Wed, 09 Jan 2019 19:06:56 +0000 https://wearewoodruff.com/?p=4798 WHY SEGMENT YOUR MARKET? Smart marketers know every product needs a target market. They know that a product or service can't be everything to everyone. Market segmentation divides the market into groups that share similar characteristics and needs. Because of these similarities, group members are likely to have similar buying behaviors. Market segmentation is a proven growth strategy for both consumer and business-to-business markets. A good segmentation model can guide every stage of the product commercialization process. Segmentation also increases a company’s profitability when it’s used to:

• develop products and services that meet the needs of various segments
• focus marketing resources on segments with the most potential
• craft marketing messages that resonate with target audiences
• set prices that optimize the balance between profitability and demand.

Companies that appropriately segment their market and understand their customers enjoy significant advantages. That includes increased profits. A Bain & Company survey found businesses whose segmentation strategies helped them tailor products to the appropriate customer segments enjoyed up to 10 percent higher profits over a five-year period than companies whose segmentation wasn't as effective. While 81 percent of surveyed executives said customer segmentation is critical for increasing profits, only 25 percent believed their companies used it effectively.

KEEPING A FACE ON BIG DATA

Every click, like, follow, search and sale has turned people into units to be targeted, acquired, tracked and retained. In this era of big data, information may end up stripped of the real people who give it meaning. That makes it easy to lose sight of the real people behind the information. And even to forget that your goal as a marketer is to reach real people. Yet the tenet of marketing is “know your customer.” Great market segmentation helps you understand your customers. That includes your customers’ similarities and differences, which is a fundamental step in quantifying their relationship with your product and company.

CHOOSING SEGMENT VARIABLES IS A KEY STRATEGIC DECISION

There isn’t one perfect approach to segmenting a given market. But the goal is to create distinct, relevant, identifiable and quantifiable groups. You’re not alone if you struggle with choosing a robust segmentation strategy. Should you go with a mix of demographic variables? What about differences related to geographic factors? Should you — can you — layer psychographic factors on top? In reality, a combination of characteristics is often needed to create relevant segments. The choice of variables is often determined by the type of product or service. But the final decision is still a strategic one. While different businesses will use different segmentation strategies, some basic attributes should include:

• who
• where
• what — including what they’ve done, what they do, what they think and what they are likely to do
• when

Geographic, demographic, behavioral and psychographic traits are used to create market segments for most products and services. Here is a brief overview of these common segmentation strategies.

Demographic segmentation

Demographic segmentation is one of the simplest, most-used approaches to market segmentation. It's a good place for any marketing initiative to start. Demographic segmentation uses readily identifiable, objective and quantifiable traits. These characteristics may include age/generation, gender, income, family size, marital status, ethnicity and nationality, education level, occupation and religion. Demographics tell us who is buying our products and services. But they can’t explain why consumers choose one product or service over another.

Geographic segmentation

Where people live influences their needs, interests and preferences. It also guides how they interact with your company's products and services. Geography is one of the simplest and easiest segmentation strategies for certain businesses. Geographic variables can include country, region, state, county, community, neighborhood, zip code, population density (urban, suburban or rural) and climate. You should consider geographic segmentation when a product has broad appeal and customers are concentrated in a defined location.

Psychographic segmentation

Psychographic segmentation takes into account the psychology of consumer behavior. Market-segment members share common attitudes, interests, activities, values or lifestyles. These qualities aren’t easily measured like demographic or geographic factors. But they can provide deep, rich insights that complement demographics and/or geographics. Exploring psychographics can tell us why customers buy our products and services. The internet has made psychographic differences more important, plain and relevant, according to Alexandra Samuel, writing in the Harvard Business Review. Getting psychographic insights is easier than ever before. They're also actionable in ways that were almost impossible before social media. Combined with today’s research, analytics and ad targeting, it’s possible to turn psychographics into the foundation of a robust product development and marketing strategy.

Behavioral segmentation

Behavioral segmentation groups consumers by how they use a product or service. In this case, your market segments share familiarity and experience with your products. Common characteristics are benefit preferences, level or frequency of use, brand loyalty, and prospect or customer status.

A combination of approaches may be most useful

Combining demographic and psychographic variables can provide a quantitative and qualitative picture of your target market. And when you combine demographics, psychographics and behaviors, you create a powerful marketing triad that can drive your company’s product development, services, channel strategy, pricing philosophy and brand messaging.

HOW MANY MARKET SEGMENTS ARE ENOUGH?

There’s no right or wrong answer to the question “How many market segments are enough?” Experience management and technology company Qualtrics recommends aiming for four or fewer segments. At the same time, research and consulting company Gartner advises clients to use as many as they need. However, Gartner is quick to note that it’s about how many segments can be used that truly matters. To be useful, market segments must meet several criteria:

Measurable

Measurable means that your segmentation variables are quantifiable characteristics that relate directly to buying a product or service and to key performance indicators.

Identifiable

Can each segment’s needs, wants, desires or preferences be easily identified? Every customer or prospective customer must be associated with only one segment. Also, it should be possible to create a distinct persona for each segment that’s identified.

Reachable or accessible

Understanding your customers and being able to reach them are two different things. Your segments’ characteristics and behaviors should help you identify the best way to contact members and contact them efficiently.

Actionable

Actionable means that each segment is different, unique and responds distinctly to a marketing offer.

Substantial and relevant

A market segment must be large enough or wealthy enough to justify targeting it based on practical considerations such as stability, growth or durability. An identified segment should be more than interested in your products and services. Members should be potential buyers.

SEGMENTATION VERSUS TARGETING

Segmentation is the first step in a two-step process. Once you know which groups exist, you can proceed with selecting those you want to target. You may have identified a market segment, but that doesn’t mean you have to dedicate resources to it. Market segmentation helps your team to understand who your customers are and why they buy your company’s products and services. Segmentation helps identify unmet needs and allows your company to create products and services to meet those needs. Segmentation also allows your communication team to craft messages that resonate with current customers and attract new ones. In a future post, we’ll take a closer look at segmenting U.S. pet owners, including the addition of psychographic variables where appropriate.]]> 4798 0 0 0 https://wearewoodruff.com/blog/pov/millenials-are-your-audience/ Tue, 05 Feb 2019 19:28:54 +0000 https://wearewoodruff.com/?p=4803 generation who treat their pets like children! We certainly talk about it here at Woodruff constantly. Because it’s all true. We do need to cater to millennials, no matter the industry but especially in the pet industry. However, it is becoming increasingly clear (due to those pesky, uh, facts) that millennials aren’t a special audience any more. They’re the audience. All the other generations are the subsets, the outliers, the special interests. Because starting in 2019, the millennial generation is our official greatest generation. From a size standpoint, anyway. By mid 2019, it’s expected that the number of millennials in the U.S. (73 million) will exceed our passel of baby boomers (72 million) for the first time ever, making our never-had-to-use-a-rotary-phone generation the biggest of them all. Generation X lags way behind at a mere 65 million Nirvana diehards.

Breaking the generational chains

Millennials are people aged 18 to 36, give or take a year on either end depending on who you ask.  That slams millennials firmly into the coveted “adults with spending power” demo, otherwise known as “18- to 34-year-olds,” or, more tellingly, the “Netflix and YouTube targets.” Sometime this year, our most populous generation will also be the most sought-after market in most industries, when it comes to the eyeballs we want on our advertising. Those two facts are not exclusive. So the big question now is this: Is it even possible to target millennials as a whole? Does a male college junior have anything in common with a 34-year-old working mother of three? If you remove the generational label from the equation, you likely wouldn’t target those demographics with the same messages. So why do we talk about the entire generation as if we could target them as one? Even if they do have commonality in your business’s specific wheelhouse (say, both demos treat their pets like family members), you’d still shape messages to each differently, right? It’s time to stop labeling millennials and start treating them like what they are: a vast sea of potential audiences for our products and services, each with its own needs and desires. In short: they’re people. Millennials are people. People with buying power. We know how to talk to people. No labels required.

An audience is an audience is an audience

What this blog presupposes is that if we move on from vast generational labeling, we’ll be better able to focus on what we’re good at focusing on: audience segmentation and targeted messaging. There are two ways this could go. First, you get very specific from an audience standpoint. “Recent college graduates with entry-level jobs who treat pets as starter children,” or “Property owners with multiple children, loved pets and mid-level corporate positions.” Both groups could easily be labeled as millennials with a specific commonality: Pets are part of the family. But you wouldn’t speak to them the same way, would you? The recent college graduate might be more concerned with cost than the property owner, for one example. The second way you can tackle communicating with these distinct audiences is to go broad and ignore generational context altogether, but in the exact opposite direction. If your product is, say, therapeutic dog chow, does it matter if the buyer is a 28-year-old millennial with a great job or a 75-year-old retired boomer on a pension? If it helps the arthritic pet, the caring owner will buy what you’re selling. Focus on the ultimate benefit, and everything else could fall into place. Obviously, these are simplified looks at messaging methods. True targeted messaging (broad or specific) requires in-depth analysis and research of audience personas. The point we’re making here is that generational labels make no sense for thorough marketing. Whether your target is 36 years old (millennial) or 37 (Gen X), you either reach them the same way or you don’t; if a line exists, it’s not because of some arbitrary tag.

Backtracking is the spice of life

However. (There’s always a sentence fragment!) When it comes to how we reach millennials, we may be able to talk about the entire generation as a unit. There’s no doubt that millennials are online more than Generation X and baby boomers, whether it’s for social media, e-commerce or just plain old information consumption. The one differentiation that makes it worth talking about millennials as a whole is that they’re just easier to get to than older generations. And now that they are the premier buying force in the world, that’s great for marketers. There are so many ways to talk to them! It’s also terrifying, because there are so many ways to reach them. So even while we can finally support painting with a broad brush, that brush has to be dipped in many colors to get our messages out there. It’s a lot of vehicles shuttling a lot of specific messages. However (another however!), even though we’re back on the millennial label train, the tracks are leading us to say that this is the exception that proves the rule. The reason millennials are online more is because they’ve embraced technology more than their forebearers. This means that it won’t be too long before millennials aren’t the most online generation. Once Generation Z starts coming into its own, the single factor that makes it make sense to talk about millennials as a whole is nullified. Chew on that for a while.

Labeling this blog over

When we get right down to it, money doesn’t care how old its spender is. If an audience is made up of “most people” and they are in positions to spend money on your products, why not just focus on the eggs in that basket? Yes, there are times when age and generation come into play. The hipster set likely has no interest in adult diapers or trifocals (unless their love of irony goes a little too far). But knowing that distinction is just good marketing.]]> 4803 0 0 0 https://wearewoodruff.com/blog/pov/psychographic-segmentation-pet-owners-2/ Tue, 05 Mar 2019 18:02:08 +0000 https://wearewoodruff.com/?p=4813 previous post, using multiple approaches to market segmentation is valuable when marketing to U.S. pet owners. In this post, we’ll discuss which variables may be the most helpful when segmenting an audience as diverse as U.S. pet owners.

DEMOGRAPHIC FACTORS IDENTIFY WHO’S BUYING

Demographic segmentation, which uses readily identifiable, objective and quantifiable traits, is a good place to start for any pet owner-oriented marketing initiative. In addition to traits such as age/generation, gender, marital status, ethnicity and nationality, you will also want to consider the type of pet owned (i.e., dog, cat, bird or small mammals). Promoting dog-specific products to cat-only pet owners isn’t a good use of your marketing dollars. Pet-owner demographics is one of the more widely researched areas of pet products marketing. The American Veterinary Medical Association (AVMA), American Pet Products Association (APPA), Packaged Facts, Euromonitor and other research organizations monitor trends in the U.S. pet population, its ownership, and pet owners’ attitudes and buying habits. Their market research has found that pet ownership varies by age, ethnicity, income and gender, in addition to geography and psychographics. Their research has also revealed that pet-owner demographics are shifting, despite the fact that the number of U.S. pet-owning households has remained constant in recent years. Consider age/generation demographics. A lot has been written about millennials and baby boomers as pet owners. That isn’t much of a surprise given that both generations are large, diverse, pet-owning groups of people who care deeply about their pets. However, there are significant differences in how these two groups of pet owners think, feel and behave. That means age/generation is still a key demographic variable to consider when marketing to pet owners. Sure, pet-owning millennials have surpassed baby boomers as a percentage of U.S. pet owners, but boomers still control a majority (about 70 percent) of U.S. disposable income. And both groups are credited with driving growth in dog ownership. Another notable shift in pet owner demographics can be seen through the lens of household income. Dog and cat ownership has increased since 2008 and subsequently flattened out, according to Packaged Facts’ data, with most of the increase coming from households with dogs — which are more expensive to keep than cats. What’s interesting, but not necessarily surprising, is that pet ownership has grown among households with incomes of $75,000 or more. This may support or even fuel the ongoing premiumization of pet products and services. At the same time, pet ownership among households with incomes below $50,000 has dropped, which points to a need for quality, affordable pet care products. So while some marketers may argue that demographic segmentation is out of fashion or “old school,” there are plenty of reasons to include key demographic factors as part of your overall pet owner segmentation strategy. But consider demographics a starting point and not the only approach to your market segmentation efforts. Then, depending on your products, services and distribution channels, layering geographic and psychographic variables overtop will be appropriate.

LOCATION, LOCATION, LOCATION — WHY GEOGRAPHIC VARIABLES MATTER

Packaged Facts’ report Pet Population and Ownership Trends in the U.S.: Dogs, Cats and Other Pets, 2nd Edition found that where pet owners live matters when it comes to dog and cat products. That’s because how pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural areas. More specifically, these groups have widely different views about pet health and nutrition. Urban pet parents are nearly twice as likely as rural pet owners to agree that their pets have special nutrition needs (45 percent versus 24 percent), and they’re even more likely to be concerned about their pets having food allergies or intolerances (51 percent versus 22 percent). Urban pet parents are much more likely than rural pet owners to agree that natural/organic pet products are often better than standard national brand products — regardless of the presence or absence of scientific support. Urban pet owners are also more likely to acknowledge that fear of pet food contamination and product safety are key concerns that influence their pet food purchases. Shopping habits differ significantly between pet owners living in urban, suburban and rural areas, which likely reflects the choices available to them as well as their preferences. Almost two-thirds (63 percent) of urban pet owners buy pet products online compared to about one-third (32 percent) of rural pet owners, according to Packaged Facts. And when it comes to brick-and-mortar stores, more than half (52 percent) of rural pet owners purchase their pet foods at Walmart, compared with 37 percent of urban pet owners.

GETTING TO “WHY” CALLS FOR PSYCHOGRAPHIC FACTORS

Psychographics, which considers the psychology of consumer behaviors, isn’t easily measured or determined like demographics or geography. However, psychographics can provide deep insights into why consumers buy the products and services that they do. The internet and social media have made getting these insights easier than before. The psychographic factors of greatest value when segmenting U.S. pet owners are measures of the human–pet relationship. Basically, pet owners are divided into groups based on their attachment to, attitudes toward and relationship with their pets. Three dimensions of pet ownership can help segment pet owners’ buying behaviors: Attachment describes the degree of affection that exists between an owner and his/her pet. Interaction is defined as the two-way partnership in which both owner and pet adjust their behavior to that of the other. It also includes the owner’s willingness to incorporate pets into his/her life and the pet’s role in the owner’s social network. Human substitute refers to the role a pet plays in the owner’s life (e.g., substitute for a child, spouse or friend). As a group, American pet owners in general are passionate about their furry friends, regardless of their age, income or geographic location. Not only do they see their pets as members of the family, but some owners view their pets as extensions of self and help their owners form their identities.

DOGS RULE: USING THE DOG–HUMAN RELATIONSHIP TO SEGMENT DOG OWNERS

Although dog owners vary widely in their relationships with their dogs, American dog owners are increasingly more involved with their dogs than ever before. This increased devotion has translated into several major trends, including humanization and continued growth in pet-related spending. Dogs — and pets in general — are being used to meet human needs for companionship, friendship and affection as we become more disconnected from each other. (Thank you, technology!) And because dog owners are more likely to anthropomorphize (or humanize) their pets than are cat owners, the relationships between dogs and their humans have been studied more than those of other pet species. In a 2012 study, Boya et al.¹ used shopping-related behaviors that focused on the effort and money dog owners were willing to spend to divide dog owners into a strategic segmentation scheme. Three distinct groups of dog owners resulted from the analysis:

• Strongly attached owners believe strongly that price is no object when it comes to their dogs. They spend lots of money on special products, choose their vehicle based on owning a dog, buy premium food and make frequent visits to their veterinarians.
• Moderately attached owners agree with most of the dog-related variables used in the survey. However, they don’t agree that price is no object and they don’t allow dog ownership to influence their vehicle purchases.
• Basic owners appear to be concerned only with meeting their dog’s basic needs, although they do take their dogs for regular veterinary visits.

Research has also shown that dog owners, more than any other pet owners, use pet-related consumption to form their personal, social and emotional identities. Consider the pet food industry and specifically, dog food. Human food trends have historically influenced pet food, and we see evidence of that influence today. Trends such as “natural,” “free from,” functional ingredients and sustainably sourced protein aren’t just driving human food products, but they’re also driving pet food development. In addition, research has found that U.S. dog owners are more likely to buy healthy food for their dogs than for themselves, are more likely to be brand loyal in dog food versus human food, and are less sensitive to dog food prices than to human food prices.² So it appears as dogs have become more humanized (or anthropomorphized), so has the dog food buying process. Within the past 12 to 13 years, U.S. pet owners in general have become even more serious about their dogs’ health than their own.² The 2007 melamine and cyanuric acid contamination scandal, the jerky treats contamination scare, and now a potential link between certain dog foods and dilated cardiomyopathy (DCM) has dog owners scrutinizing the quality and ingredients in their dogs’ food, carefully checking food ingredient lists and doing more research of dog food brands. All of these issues have also eroded pet owner trust and brand loyalty. Given the influence of pet humanization on dog food buying behavior, psychographic variables related to dog owners’ relationship with their dogs can be used as a basis of meaningful market segments. Boya et al.,³ building on their previous research, found three distinct segments of dog owners in which dog owners rated their relationships with their dogs in terms of dog-oriented self-concept and anthropomorphism. Dog people strongly identify with their dogs, define themselves in terms of their relationship with their dogs and treat their dogs like people. Dog parents still anthropomorphize their dogs, who are part of the family, but are less likely to define themselves in terms of their dogs. Pet owners see their dogs as pets who are part of the family but are treated distinctly differently than are children. These dog owners are least like to humanize their pets. The researchers then analyzed the criteria each group of dog owners used when choosing and buying dog food. Dog people put the most importance on health/nutrition, quality and freshness of their dogs’ food. These dog owners were also concerned about how the food tastes to their dogs and how much variety their dogs are getting in their diets. Dog parents placed importance on health/nutrition, quality and freshness, but their ratings were significantly lower than those of dog people. Finally, pet owners put the most importance on health/nutrition and quality, but assigned significantly lower ratings than dog parents. Ultimately, the studies referenced here support the use of psychographic variables — the strength of the human–animal bond — to segment the diverse universe of U.S. dog owners. Adding in pet owner psychographic variables where appropriate can help you and your marketing team better understand exactly who your audience is and create products, services and communications that resonate with them. If you’d like to know more about how we can help your brands, drop us a note or give us a call. References

1. Boya UO, Dotson MJ, Hyatt EM. Dimensions of the dog–human relationship: A segmentation approach. J Target Meas Anal Mark. 2012;20:133-143.
2. Tesfom G, Birch N. Do they buy for their dogs the way they buy for themselves? Psychol Mark. 2010;27:898-912.
3. Boya UO, Dotson MJ, Hyatt EM. A comparison of dog food choice criteria across dog owner segments: an exploratory study. Int J Consum Stud. 2015;39:74-82.

]]> 4813 0 0 0 https://wearewoodruff.com/blog/news/woodruff-brings-home-amps-awards/ Fri, 29 Mar 2019 16:21:08 +0000 https://wearewoodruff.com/?p=4827 Kansas City, Mo. (March 7, 2019) –  Woodruff, a full-service marketing communications firm in Kansas City, Missouri, won four awards at the recent annual Social Media Club of Kansas City "Best of" Awards ceremony. The awards were presented in multichannel campaigns, Facebook campaigns and visual campaign categories. The social media campaigns recognized in the AMPS awards spanned clients in the pet care and agriculture industries and showcased visual storytelling (the launch of a new Instagram channel), customer engagement and brand advocacy (a review generation contest), and reputation management (a cause marketing sponsorship). Woodruff was recognized for the following campaigns:

• Multichannel Campaign, Taste of the Wild Pet Food
• Multichannel Campaign, Woodruff
• Facebook Campaign, Diamond Pet Foods
• Visual Campaign, CLAAS of America

Helping clients grow their business is what drives the team at Woodruff. The team generates results through a collaborative approach that includes research, unique insights, creative problem solving and delivering on the client’s brand promise through stories that engage audiences to act. “Being recognized by our industry peers for our success with these campaigns is very humbling, but it also makes us very proud,” says Terry Woodruff, Woodruff president and chief executive officer.  “Our Woodruff team’s deep experience and passion for doing the best work possible to advance our clients’ businesses is contagious, and it enables us to deliver extraordinary outcomes daily.”]]> 4827 0 0 0 https://wearewoodruff.com/blog/pov/farm-policy-2019/ Wed, 03 Apr 2019 17:00:11 +0000 https://wearewoodruff.com/?p=4832 2018 Farm Bill is Good News. Eventually. Although the Farm Bill was identified as “good for farmers,” it wasn’t all wine and roses, thanks to the government shutdown that began just a few short days after the signing. The shutdown ground the new bill’s rollout to a halt for an agonizing 35 days after signing day. And even when the implementation began, the USDA was behind the eight-ball, still hosting listening sessions on the program’s rollout through March. As if this wasn’t enough of a hurdle for the Farm Bill, in mid-March the President proposed a 2020 budget that would reopen the law and drastically impact ag funding. From slashing crop insurance to the tightening of commodity programs, the proposed changes will also make drastic cuts to the Supplemental Nutrition Assistance Program (SNAP), an important program for families with low or falling income. While few believe that the budget – which includes a $26 million cut to the Economic Research Service (ERS) budget and a crop insurance reduction of $1.9 billion in FY20 – will pass in Congress, the distraction is something the industry really doesn’t need. This distraction is problematic for a few reasons. First, it can derail the adoption of needed programs. Second, it sends a message to farmers and ranchers that there isn’t as much value placed on rural America as is often touted. But these budget concerns also place additional stress on producers as planting season begins across the country.

International Trade

Beyond the Farm Bill, producers have an eye on Washington for developments on the trade front. Speak with anyone in ag about the future, and the conversation will inevitably turn to China. While the trendline is looking better – China made a significant corn purchase that totals the entire 2018 purchase volume – there is still a long way to go. While talks continue, a black cloud is looming because there is a feeling that the President is planning to leave U.S. tariffs on Chinese products in place “for a substantial period of time,” even after some form of deal is reached with China. This is a move that is in direct opposition with wants – and quite frankly, needs – of U.S. agriculture. These wants and needs were made clear when a group of 59 U.S. farm groups joined together to make their case via a letter to the President, imploring him to lift the tariffs. The letter, signed by key producer organizations, outlined the fear of retaliatory efforts from China that perpetuates the cycle that is currently hurting our agriculture. This sentiment is mirrored by the group Tariffs Hurt the Heartland, which indicates that American ag exports of products targeted for retaliation are down 37 percent. They also boast a calculator that details the total that Americans have paid, based on the monthly tariffs. The current number tops $20 million and costs an additional $1,155 every second. While China is top of mind, it isn’t the only hot topic involving trade. According to Ted McKinney, USDA Under Secretary for Trade and Foreign Agricultural Affairs, there is a mission to “leave no stone unturned on trade.” With Korea, records are being set for beef and pork exports. The USMCA (the evolution of NAFTA), has outlined improvements for the dairy and wheat industries. Work continues with countries like Japan, while Brazil has agreed to lift its ban on U.S. pork as well as make good on a 24-year-old promise to set up an annual quota to import U.S. wheat.

The Unknown Is the Norm

Producers are no stranger to the unknown, from Washington and beyond. Weather will continue to cause upheaval and has put all of California in a water positive situation, while no one in Nebraska sees anything positive about water so far in 2019. But there does seem to be a light at the end of the tunnel. At the 2019 USDA Ag Outlook Conference in February, farm incomes were expected to trend down for 2019. A new report released by the USDA in early March shows that may not be the case. Crop cash receipts are forecast to increase by 2 percent (or $4 billion) in 2019. While not a huge increase, it is expected that these higher receipts will offset lower receipts for soybeans. Source: USDA The increase isn’t just focused on crop production; total animal and animal-product receipts are targeted to rise 2.6 percent (or $4.6 billion) for 2019. This will reflect increases for milk, cattle/calves and turkeys. Source: USDA The same report shows that while receipts will increase in the crop and livestock sectors, production expenses are forecast to be relatively unchanged, forecast at roughly $372 billion. This is good news all around. While this is focused on producers in the field, what does it all mean for the companies that provide the inputs? Mostly it means the status quo. While things aren’t going to markedly improve, they don’t look as if they are going to slide farther downhill. It provides an opportunity to roll up your sleeves and get smarter about to whom you market and how you deliver them that message. Most of all, marketers need to be aware of the toll this is taking on producers – and be empathetic. We’re all in this together, and those who “get” the challenges and work to help their producer-customers meet the challenges head on are the ones who will come out of this cycle stronger than ever before.]]> 4832 0 0 0 https://wearewoodruff.com/blog/pov/ag-industry-african-swine-fever/ Tue, 21 May 2019 17:00:22 +0000 https://wearewoodruff.com/?p=4856 What the Industry Can Do to Prepare and Defend To anyone working in the ag industry or who grew up on a farm, the date December 23, 2003, brings on a collective sigh as they remember the “cow that stole Christmas.” On that date, the news broke that a cow in Washington state was reported to have bovine spongiform encephalopathy (BSE). This sent officials at the U.S. Department of Agriculture, the beef industry and agricultural markets as a whole into a crazy tailspin — one that we’re still seeing ripple effects from some 15 years later. What would happen if African swine fever (ASF), which is currently devastating China’s hog production, made its way into U.S. hog herds, possibly causing a “Swine That Seized Summer” scenario? The short answer is that no one wants to find out, because it would be devastating. Though it doesn’t have any impact on humans, ASF is a highly contagious viral disease that affects pigs — both wild and domestic. It’s transmitted easily through direct and indirect contact, and the incubation time for the disease is between 5 and 21 days, which makes it difficult to eradicate once it appears. Currently China, which accounts for about half of the world’s pork production, is getting pummeled by the disease. As of mid-April, ag financial experts at Rabobank estimated that out of approximately 400 million hogs in the country, nearly half — or 150-200 million — would need to be culled or would die from the disease. To put that number into perspective, U.S. hog populations are at about 115 million hogs.

ASF’s Impact on U.S. Farmers

The U.S. agricultural industry is holding its breath. It may potentially be a positive for the current hog export market as prices for pork belly increase, and the USDA anticipates a 41 percent increase in imports from China to help meet their needs. But it could be bad news for Chinese imports of U.S. soybeans. Add the challenges with Chinese trade tariffs and negotiations, and the industry is more than a little nervous. And that doesn’t even begin to cover the negatives should ASF enter the U.S. Dr. Dermot Hayes, an economist at the Center for Agricultural and Rural Development Food and Agricultural Policy Research Institute (CARD FAPRI) estimates an ASF outbreak in the U.S. would cause a year-one revenue loss of $13.5 billion that impacts the pork, corn and soybean markets. Compare that number to the BSE crisis where a Kansas State University study estimated the U.S. beef industry impact from the loss of beef exports during 2004 alone from $3.2 billion to $4.7 billion. That means the significant impact the BSE crisis caused would be a drop in the bucket compared to the devastation ASF could rip through the American economy.

What Can We Do?

So what can those in the industry do to help calm fears while we’re waiting it out? At the risk of oversimplifying a very complicated topic, we need to educate, develop a response plan and monitor diligently. Educate From individual producers and breeding facilities to processing plants and corporations, nearly every level of the industry has identified operations changes and protocols within their business to minimize the impact ASF will or can have to their day-to-day and long-term picture. But it’s not enough to just implement those changes. You must communicate them. Plan a steady stream of proactive communications to tell your target and influencer audiences exactly what you’re doing and why. People want to know that you’re doing everything possible to minimize the impact an issue will have on them, so transparency and frequent communications are key. Identify your key messages, share them in a genuine, authentic voice, and develop an editorial calendar to keep you on track to send regular updates. If you need an example of an organization that’s doing it right, take a cue from the National Pork Producers Council (NPPC). They’ve done a great job of providing tools and recommended action plans for growers along with reasons for why they took significant precautionary measures like canceling the 2019 World Pork Expo. Develop a Response Plan We all know that bad things happen. Despite all the fail-safe actions we put into place, there is a chance that ASF could enter the U.S. and impact our hog production. Whether you own the first swine to be diagnosed or you provide supplies and medicines to the veterinarians who will be on the front lines, you need to be prepared for any and all potential scenarios. That’s why a crisis response plan should be developed before a crisis hits. A crisis plan should have five parts:

• Collaboration
• Crisis identification and ranking
• Guidelines/framework
• Practical tests
• Regular reviews/updates

It starts with collaboration. No one group or individual within a communications team should be solely responsible for developing the plan. All areas of an organization should be involved — from operations to human resources — to make sure all areas are represented and covered. Crisis identification and ranking are next. The “cow that stole Christmas” crisis was intense but handled extremely well, because they had already thought through potential crisis scenarios when it was just a “what if” scenario. That means now is the time to list every potential challenge, disruption and hiccup that could happen, and determine how big of a risk it could be to your organization and the people you serve. Then develop your crisis plan as a framework or guideline — not an exact prescription, but an outline of key considerations, approved spokespeople, general messaging, and processes to be followed. This document should underscore the importance of taking responsibility/action, communicating timely information in a genuine and transparent way, and including two-way communications vehicles (i.e., social media) as part of your communications approach. Once you have a framework, test it out. Practice with a fake issue so you know what works and what doesn’t. Time is of the essence in a crisis, and nothing is ever perfect the first time you run through it. So don’t make the first time you do so be during an actual crisis. When you have your plan nailed down, don’t put it on a shelf until you need it. Things are changing every day with ASF, and there will continue to be more developments. Stay on top of them and make sure you update your plan often — every 2 to 3 weeks if you need to for hot issues.

Monitor Diligently

Which leads us to monitoring. Make sure you monitor the situation closely. With social media, news spreads quickly and you need to be on top of it. Set up social listening, Google alerts and other news monitoring services so you can get key updates pushed to you as they happen. Woodruff just gave you a lot of steps to complete at a time when your plate is already full. How are you going to get it all done? You don’t have to do it all. We can help — wherever and whenever you need us. Or if you just want to stay up to date with the latest news in the ag space and how it may impact your short- or long-term business, keep checking out our blogs. We’ll be tracking ASF and will post more about this important issue as well as others.]]> 4856 0 0 0 https://wearewoodruff.com/blog/pov/make-sense-food-labels/ Tue, 04 Jun 2019 15:24:14 +0000 https://wearewoodruff.com/?p=4872 A ROLE FOR AGRIMARKETERS? If you’ve been involved with any kind of agricultural product branding, you know at least some of the information included on a package is mandated by federal and/or state regulations. The same holds true for food. Whether we’re talking about the country-of-origin label on a bunch of bananas, the “USDA Inspected” seal on a package of steaks or the nutrition facts label on the macaroni box — all are required by either the U.S. Department of Agriculture (USDA) or the Food and Drug Administration (FDA). These labels provide consumers with valuable information that they can’t verify themselves. Depending on where we as marketers are located in the farm-to-plate chain, part of our job may be to ensure that food and food packaging complies with the appropriate regulations, including proper food identification (naming), locations of the principal display and information panels, and more. Beyond what’s required, information on the front of food packages is added at food companies’ discretion. These labels and statements — which provide information about what is and what isn’t inside — are mostly aimed at differentiating the product and getting consumers to buy. Some add value by communicating product benefits. Other package claims take advantage of the latest trends and eating philosophies. And some statements capitalize on consumer fears (non-GMO salt, anyone?) — even if those statements cause greater misinformation, confusion and fear. No wonder consumers feel overwhelmed, confused and even skeptical as they wade through a mountain of information and marketing claims as they make their food buying decisions! Unfortunately, unless we’re are part of a product commercialization team, we may not hold much sway over the claims and statements made on product packaging. So how can we alleviate the confusion and frustration felt by consumers as they shop for food? We need to start by asking consumers.

WHAT CONSUMERS THINK ABOUT WHAT’S IN A LABEL

It’s no secret that food labels confuse consumers. A recent survey of American consumers found that shoppers think food labels are increasingly vague, which in turn leads to trust issues:

• 53 percent of surveyed consumers believe food labels are sometimes misleading
• 44 percent are skeptical about health claims on product labels
• 82 percent of consumers said they have felt tricked by nutrition labels

What do consumers want from food packaging and food companies? They want transparency, simplicity and relevancy. The “clean eating” and “Whole30” approaches to food and nutrition have left an impression on the American consciousness. People are cognizant of the fact that they are what they eat and what they eat has a direct correlation to their health. In the previously mentioned survey, 78 percent of consumers said they are looking for products with simple ingredients, and by “simple” they mean a maximum of five ingredients (whose names they can actually pronounce). Consumers’ desire for “simple” extends beyond what they read in the ingredients list. More than four out of five surveyed consumers (83 percent) are looking for products with simple packaging. More than three-quarters of Americans prefer brands that have simple, easy-to-read packaging over those whose packaging includes extraneous, potentially confusing, information. Despite feeling confused by food labels, consumers read food labels and those labels influence their buying habits. Since midsummer 2017, the Michigan State University Food Literacy and Engagement Poll has surveyed U.S. residents about a wide array of food-related topics. A majority of consumers (60 percent) responding to the August 2018 poll said that food labels had an influential or very influential effect on their buying decisions. “Natural” was the term most looked for on food labels, followed by “low sodium,” “clean,” “organic” and the location of production. Less than 50 percent of surveyed consumers reported that they looked for “non-GMO/GMO-free,” “smart” or “gluten-free.” Each of MSU’s polls includes one question to measure general consumer understanding. The August 2018 survey found that 49 percent of consumers agree with the statement “all food with deoxyribonucleic acid should be labeled,” even though all food contains genes. (Deoxyribonucleic acid is probably better known as DNA.) Another 43 percent of consumers neither agreed or disagreed with the statement. Taking it a step further, the Food Demand Survey fielded by agricultural economists at Oklahoma State University for five years showed that more than 80 percent of consumers said they wanted mandatory labeling of foods that contain DNA. Interestingly (or perhaps sadly?), the question was asked several times in different ways with consistently similar results. Which begs the question… Have American consumers become so science illiterate that they don’t know that all organisms (yes, even those we use for food) have DNA in their cells? Apparently, those of us in the scientific, agricultural and food communities have a tremendous amount of educational work to do to bridge the gap between consumers and agriculture, and to share clear, relevant and practical information about food and nutrition. It’s also time to take consumers’ confusion and knowledge gaps more seriously and rethink how we as agrimarketers educate consumers.

ARE FOOD LABELS REALLY THAT COMPLICATED? OR ARE WE MAKING THINGS HARDER THAN NECESSARY?

Reading and understanding labels are two different things. While one study found that 80 percent of consumers read labels, only about half to two-thirds of them could actually make sense of labels. Consumers say they want “better” food labels, and the latest round of changes to the nutrition facts panel seem to align with the interests voiced by today’s health-conscious consumers. But do food labels actually change what consumers buy and eat? Does food labeling actually matter? We don’t have answers to those questions yet. But we do know that consumers’ motives for reading food labels are complicated and reflect their involvement in and orientation to health, wellness and food culture. And although some consumers complain that there’s too much information and too much choice, others want choices in the brands they buy, the foods they eat and the information they review when making buying decisions.

THE BOTTOM LINE

When all is said and done, information matters. Transparency, simplicity and relevance matter too. There’s plenty of room for improvement when talking about food labels, and that includes eliminating claims and information that aren’t really relevant. There’s also room for improving educational efforts directed to consumers, including how food is produced and the fundamentals of human nutrition. We may need to reframe who and what we are: Are we cattle producers? Wheat growers? Or are we food producers? And we need to recognize there are basic tradeoffs in how information is conveyed to consumers. If presented simply, important nuances may be missed. If labels try to convey detailed information, then consumers may be confused. Labels should contribute to consumer understanding and alleviate consumer angst about food. That’s something that we can influence if we choose to take action within our individual companies.]]> 4872 0 0 0 https://wearewoodruff.com/blog/pov/benefits-of-user-generated-content/ Mon, 24 Jun 2019 15:00:05 +0000 https://wearewoodruff.com/?p=4886

User-generated content is cost-effective

The bottom line is that user-generated content is good for your bottom line. Using fan photos, videos or other content to fill your channels means you don't have to produce them yourself, which saves time, money and effort that you can apply toward other marketing plans.

Organic amplification through gratification

You may have noticed that people love sharing stuff on social media. And what they like even more is when other people share their stuff. We’ve all experienced that endorphin rush when someone not only smashes that “like” button on our post but then shares it as a post of their own. Now imagine the size of that rush when it’s a beloved brand (with tens of thousands of followers) sharing your stuff. The first thing a user is going to do is re-share the brand’s post, and then encourage his or her followers to do the same. If you’re the brand, you’ve accomplished a lot, simply by hitting a digital button. First, you’ve filled a spot in your social schedule without creating something yourself. Second, you’ve made a fan (hopefully) very happy. Third, you’ve made it so that fan wants to talk about your brand. And finally, you’ve created goodwill with that fan and (likely) whoever they’ve shared your post with. It’s the circle of engagement fulfilled. And you used practically zero resources.

Advocating for advocates

The ultimate goal is to get your audience to engage with your brand. But by engaging with their personal brands (however limited they may be) first, you create a domino effect of fandom. It’s a little thing, but the gratification that comes with seeing a brand interact with its fans, or even those who aren’t its fans yet, makes people want to like you, and what they like they want their friends to like. And on a more practical level, if your “share” of a fan’s post leads that fan’s post to blow up, others will get in on the act. Everyone wants to be like Jennifer, after all.

Authenticity is real

We don’t want to say this too loudly, but many people can smell an ad campaign, even if it’s through guerilla marketing or casual-seeming social tactics. And a certain percentage of the world is just pre-disposed to mistrust anything that seems like marketing. (It’s true! But SHHHH.) Anyway, there’s nothing better than a positive review or a good testimonial, and the same goes for real content from real people. A brand sharing a real-life person’s brand-related content has a ring of authenticity that is really hard to replicate. Most potential customers relate to actual customers first, so if you can leverage that kind of content, you should. Hearing someone say why they love a brand just hits closer to home than a brand telling you why you should love it.

No carrots without some stick

Sharing user-generated content can be great for you and your fans. But like everything rewarding, there’s some risk.

Copyrights can lead to wrongs

The legal waters are a bit murky when it comes to user-generated content. Most digital platforms have restrictions stating that you must have clear permissions from the original poster to share their content. So in order to cover your bases, you need to have a plan in place to cover those bases. Most fans are more than happy to sign a consent form for the trade-off of being exposed to millions (congratulations on your following!) of viewers.

Brand control? Where we’re going, we don’t have brand control.

This is slightly obvious, but when you rely on user-generated content, the content isn't going to be as branded as your own might be. The typical Instagram user isn’t too concerned with the rules for your logo lockups or chosen fonts. Sometimes a competitor’s product may be in the shot, or the user may be using your product slightly incorrectly. The simple fact is that most people outside of your marketing team aren’t concerned about your style guidelines. But it’s a risk well worth taking, as the previous 900 words have hopefully explained. This kind of content usually doesn't point as directly to a sale as other content, like your “Where-to-buy” posts or pre-roll advertisements. You have to balance the user-generated posts with your own product-driven posts, but once you find that balance, you’ll never have to paint an entire fence again.]]> 4886 0 0 0 https://wearewoodruff.com/blog/pov/using-personas-tailor-marketing-message/ Wed, 10 Jul 2019 15:00:02 +0000 https://wearewoodruff.com/?p=4906 REPORTS OF PERSONA DEATH ARE SOMEWHAT EXAGGERATED The rise of account-based marketing and personalization has led some marketers to question whether the use of personas is still worthwhile. Some marketing professionals firmly believe in the value of personas; others dismiss their development and use as “old-school marketing” and a waste of time. The truth is that personas, especially those used in business-to-business (B2B) marketing, have evolved.  Used appropriately, personas are a valuable tool that helps you determine your company’s main target audiences. They help humanize customer-related statistics and facts. Personas also help keep your marketing team centered on what’s best for your target audiences — and ultimately your company — by pinpointing their pain points, identifying topics of interest to them and answering their questions so that you help them become customers. Although this may be obvious, it’s still worth stating: When you create and use personas, you get everyone in the company — or at least the sales and marketing teams — on the same page. Without definition, your ideal target customer will be defined differently by each team member, which dilutes your marketing efforts. Personas vary tremendously — from one industry vertical to another, from B2B to business-to-consumer (B2C) marketing and from country to country. Some types of personas overlap. Different persona types will be appropriate for different aspects of your business. And you’ll hear a lot of different names used. But no matter which personas you choose to create or what you call them, their purpose is the same — to help you and your company better understand and empathize with your customers and prospects. If you’ve skipped the persona creation step because you and/or your team don’t see the value of personas, who are you creating content for? What are you using to align the messaging and execution of your content marketing with your audiences’, customers’ and prospects’ needs and wants? Even those companies that no longer use personas use something — social intelligence, content intelligence, predictive analytics and other new technologies — to identify and speak to their various audiences’ pain points. That’s why we believe personas won’t be going completely away as a marketing tool. Maybe, as Ann Gynn, editor of the Content Marketing Institute’s blog posits, the notion of marketing to a static buyer persona is dead. Maybe today’s hyper-detailed personas aren’t as useful as we would like to believe. Certainly they require substantial amounts of time and budget to continuously update. Maybe we need to rethink our approach to buyer personas. Personas have their place, even if that place is only a starting point. Instead of focusing on details that may or may not matter, maybe we need to focus on understanding what causes someone to engage with and buy from our company. Then we can use marketing automation to continuously test, learn and refine marketing and sales activities using relevant information.

WHAT PERSONA TYPES DO PET HEALTHCARE MARKETERS REALLY NEED?

The products and services that you’re marketing and the data that you have available determine the personas you want to develop. As a B2B marketer, you’ll want to consider at least two persona types: buyer personas and user personas. There’s an important caveat: This assumes you still identify and segment your audiences, with a goal of having no more than three or four main audiences and between two and five segments per audience. Your audiences include people who influence a purchase decision, who actively seek interest-based content and who are thinking about buying a product or service. Audiences also include your buyers and users, but aren’t limited to them. Let’s say your company is introducing a new prescription heartworm and intestinal parasite control medication that’s approved for use in dogs as flavored chewable tablets. The main external audiences for your content-marketing program could include all veterinarians who treat dogs, veterinary hospital practice managers, dog owners and members of the veterinary industry media. You could also further segment your key audiences using a variety of demographic, geographic and psychographic factors. For example, the “all-veterinarians-who-treat-dogs” audience could be segmented by type of practice (e.g., companion animal exclusive, mixed animal, corporate- or group-owned, and referral/specialty/teaching hospital), geography (e.g., Southeast, South, Midwest, Northeast, etc.) and parasite infection risk (e.g., heartworm, tapeworm, roundworm, hookworm and whipworm). Once your audiences are identified and segmented, it’s time to create personas for the core audiences or segments you really want to target. You don’t need to create a persona for every target audience segment. Studies show that most of a company’s business (up to 90 percent) comes from just two to four personas. Those are the ones to concentrate on. Most people, when they think of personas, tend to think of buyer personas. Buyer personas are fictional, yet realistic and data-based, portraits of your target or ideal customers. These are the people who make purchase decisions and who actively seek branded content. Because they often have the clearest tie to your company’s sales revenue, buyer personas play the biggest role in driving your marketing strategies and messaging. But depending on the product or service, your buyer personas may not necessarily represent the people who use your products. That’s where user personas become important. User personas represent those individuals who actually use your product, regardless of their influence on the buying decision. These personas may be used to guide product design as well as messaging about product benefits. They may be completely different from your buyers or they may be the same person. Returning to our hypothetical new prescription parasite control product, you might want to create buyer personas for owners of companion animal exclusive veterinary practices, veterinary associates employed by companion animal exclusive practices and veterinary practice managers. These audience segments also represent potential users of your new medication. Most veterinary practices carry more than one heartworm and intestinal parasite control product, and chances are, if your company offers a staff trial or product discount program, many dog-owning veterinary professionals will take advantage of the offer. A veterinary practice’s dog-owning clients would be considered the primary product users in this scenario. However, dog owners could also be considered buyers, depending on how you segment the dog owner audience, a practice’s approach to product recommendations and your company’s philosophy on direct-to-consumer marketing of veterinary prescription products. Regardless of the degree of overlap between your buyer personas and user personas, your product messaging must address both. We’ll address how you can use personas to drive messaging in a future post. Creating personas isn’t an easy or one-time task. But they can serve as the backbone of your company’s marketing and sales communications. Along with message mapping, personas can help ensure you’re consistently delivering the right message to the right audience. For more information about buyer (audience/customer) personas, a list of detailed questions for developing them and examples, check out Getting to Know Your Customers: Audience Personas. And if you want help with creating buyer and/or user personas, give us a call or send us a note. We’d be happy to help.]]> 4906 0 0 0 https://wearewoodruff.com/blog/pov/building-media-relations-ag-industry/ Wed, 24 Jul 2019 15:00:48 +0000 https://wearewoodruff.com/?p=4919 Know your audience There’s a chance you spent hours, maybe days, writing a press release. However, if you sent it to the wrong publications or editors, you’re unlikely to land a place in their next issue. You’ll want to make sure your audience and the publication’s audience align in order to find that “sweet spot.” First, identify the publications you want to target. Does their editorial match the subject matter that you're pitching? If so, then identify who at that publication would be most interested in the news you’re sharing. Because editors typically cover specific topics, you want to ensure you are reaching out to the best possible contact at that outlet. Do your research. Read through the publication’s content and find who is the best fit. If you are second-guessing your pick, don’t be afraid to ask, “Is there someone else I should be reaching out to?” Remember, quality over quantity!

Ask what they want to write about

Not every editor wants to be served the same dish as the other names on your list. And they all work differently. Some are interested in submitted content while others would prefer to have you pitch a unique story angle or company source. Take the time to ask editors what kind of stories they want to be writing about and what topics they are interested in. Is it a thought-leadership story from a top executive? Or a ride-along on a new combine? Maybe they want to highlight recent technological advancements in agriculture. Once you’ve developed an angle you’re both interested in, you can work on ways to incorporate your client or brand.

Be genuine and respectful

Keep in mind that you are not the only person pitching a particular editor. Just like you, editors have deadlines, meetings, travel and a full inbox. Many editors in the agriculture industry also farm themselves, and their content responsibilities have grown tremendously in recent years. They're extremely busy and their time is valuable. Always respect their deadlines (hint: it’s usually a matter of days, not months) and what type of format they prefer for pitches, and then, follow through with that format. If you must get an editor on the phone, ask when the best time to call is, get to the point and don’t waste their time.

Step out of the office

Take the relationship to the next level and be where they are. Attend agricultural conferences or writing workshops that your top editors will attend. Better yet, get involved in an organization or committee of common interest to get to know them on a professional level. If you are in the same city, ask if they would like to meet for lunch — not for a pitch, but to share information about the industry. Or set aside 20 minutes at the next industry event to chat with a reporter over coffee. Being able to put a face to a name will help you get to know each other on a more personal level, which helps the relationship grow.

Media relations is a two-way street

Remember, the relationship between an editor and yourself is a two-way street. If an editor feels like they are being taken advantage of, chances are, you won’t have success pitching your story and they will not want to work with you in the future. Become a fan of their work and read the stories they have published. Sharing their content, on a genuine level, from your social channels is another way to learn about the industry and also show your interest in their work — and not just the stories that involve your brand. Be invested in what they do (and not just how it benefits you or your client). If you successfully build a relationship with an editor, not only will you achieve your coverage goals but eventually the editor will look to you for contacts and content. As always, your objective with media relations is to become a trusted resource for them. However, just like any relationship, i­t doesn’t grow overnight — building media relations takes time. At Woodruff, we have a team of PR professionals who have decades of experience working with media and influencers in agriculture plus other industries. Let us know if we can help you or your company put your best media relations foot forward.]]> 4919 0 0 0 https://wearewoodruff.com/blog/pov/personas-message-maps-backbone-communications/ Wed, 07 Aug 2019 15:00:31 +0000 https://wearewoodruff.com/?p=4929 post, we discussed buyer and user personas and why they are a valuable tool for pet health marketers. Well-constructed personas help you and your marketing team focus on your key target audiences which, in turn, allows you to create messaging that’s relevant to your customers and prospects.

HOW RELEVANT IS YOUR CURRENT CONTENT?

Message relevance and consistency is critical for today’s pet healthcare marketers who are striving to deliver a multichannel experience for their business-to-business (B2B) customers. Content marketing can play a key role in helping your company build its audiences and engage its customers. But to be successful, you need a content strategy, a plan to enact that strategy and a handful of related elements such as a message map, defined target market and personas, and content editorial calendar and production framework. Why? Research from SiriusDecisions shows only 35 percent of the content created by a B2B organization is actively used. Or, said another way, 65 percent of B2B content goes unused. That’s a lot of wasted time, effort and dollars. The reason so much content goes unused? It’s unfindable — that is, it’s difficult to find and/or users don’t know it exists — or it’s unusable — that is, it’s irrelevant to your audience or of poor quality. To reduce content “waste,” you can use well-crafted buyer and user personas to guide and align your marketing messages with customers’ and prospects’ pain points, interests and questions. We’re not talking about hyper-personalization marketing, although we all know that creating one-to-one communications tailored to a specific customer or prospect is the be-all and end-all of marketing. What we are talking about is delivering consistent, targeted messages by creating and using a messaging framework to guide your marketing efforts across every piece of content and every channel.

CREATE MESSAGING THAT TELLS AUDIENCES WHAT’S IN IT FOR THEM

A messaging framework, sometimes called a message map, messaging architecture or message matrix, is a communications tool that helps an organization simplify, align and prioritize its most important messages. A message map helps people in all departments — not just marketing, sales, public relations and customer service — deliver consistent messages. It also helps you address different personas with consistent, clear and relevant messaging, which is key to authenticity and essential in building brand trust. Most importantly, a message map answers your target audiences’ ultimate question: What’s in it for me? There’s no single definitive messaging architecture or framework template that every marketer uses. Many variations of messaging frameworks exist. Some are very basic, while others are elaborate and complex. Your company may have a preferred format, but if not, check out the examples and templates online or even create your own. One simple, visual and scalable message map template to consider is the one-page message map developed by Tripp Frolichstein and George Stenitzer about 25 years ago that’s still used today. STEP 1. Identify your main message By design, the Frolichstein-Stenitzer message map is centered around a home base, which is the one main message that’s emphasized in all communications. (Remember the rule of seven?) This central point is the overarching idea you want to get across and answers the question “What’s in it for me?” for all of your personas. STEP 2. Identify three or four positive points that support your main message Home base is supported by three or four positive points. No more than four; no less than three. Why no fewer than three? Psychologists have found that the human brain is a pattern-seeking machine, and three is the smallest number needed for the brain to detect a pattern. The communications rule of three suggests that words grouped into threes are more appealing and easier to remember. In addition, psychology research indicates that our working memory (short-term memory) capacity is limited to about three to five items or chunks (numbers, letters or words). STEP 3. Provide proof that supports the positive points Proof points, the next level out, provide the evidence for your positive points. These are the facts and figures that support the positive points. STEP 4. Color-code the message map by persona Once your message map has been fleshed out and agreed upon by the appropriate managers, the next step is to color-code it by persona. Color coding lets you deliver just the relevant portions of your one consistent message to each buyer and user persona, and avoid wasting your audiences’ time by sharing irrelevant aspects of your unique selling proposition or brand benefits. Here is an example of a message map for the fictitious new prescription medication for dogs identified in our previous post: a heartworm, intestinal parasite, and flea and tick control medication in the form of flavored chewable tablets. This message map can be used when communicating with both buyer personas (e.g., veterinarians who are owners of companion animal exclusive practices, veterinary practice managers) and user personas (e.g., dog owners). That brings us to the single most important thing to understand about messaging framework: It isn’t all about you (or your company or brand or product). Message architecture digs deep into the “why” behind your audiences’ pain points, what holds prospective customers back, the emotions they experience as a result, and how they define success. Good messaging is always about your target audiences and personas. What’s in it for them. Creating personas and messaging maps aren’t easy tasks. But they can be the backbone of your company’s marketing and sales communications. And they can help ensure you’re consistently delivering the right message to the right audience. Need help with creating buyer and/or user personas or messaging framework? Give us a call or send us a note. We’d be happy to help.]]> 4929 0 0 0 https://wearewoodruff.com/blog/pov/hiring-keyword-research-service/ Wed, 21 Aug 2019 15:00:37 +0000 https://wearewoodruff.com/?p=4939 “Seriously? Of course you’re going to tell me to outsource keyword research. Woodruff provides digital marketing, SEO (search engine optimization) and content marketing services. Of course the answer is yes.” “I don’t need an agency to do keyword research. There are plenty of how-to guides and free tools available online. I can either do it myself, have someone in the marketing department do it or hire a freelance SEO consultant.” “My website is already optimized for search. Why do I need keyword research now? And why should I hire someone other than my web developer to do it?”  

LET’S GET TO THE POINT. SHOULD YOU OUTSOURCE KEYWORD RESEARCH?

Yes — but that’s a qualified yes. Woodruffians involved in SEO, content and digital marketing believe marketers should work with an agency that has digital marketing and SEO specialists who know the ins and outs of keyword research — unless (here’s that qualifier) a company can hire a full-time in-house or contract SEO specialist (or more, depending on the size of your company). Our rationale isn’t simply because Woodruff offers those services — although we do and we’re always interested in working with forward-thinking people and companies. More importantly, our reasons for outsourcing keyword research — and all SEO activities to one agency, for that matter — has everything to do with the nature of keyword research and SEO. You see, we believe thorough keyword research and analysis are fundamental to a strong, well-executed SEO program. We also believe that SEO and keyword research are not “one-and-done” search marketing strategies. SEO isn’t “finished” — it’s always changing. Keywords need to be reevaluated and fine-tuned based on how they perform, when changes in their popularity occur and when new keywords appear. We’re talking about time-consuming processes that need to be done properly if you want to see a positive return on investment and business growth.

WHY HIRE A FULL-SERVICE DIGITAL MARKETING AGENCY FOR KEYWORD RESEARCH?

An agency can help you find the right keywords for your company, brand and products, and can help maximize their value by optimizing your website for the chosen keywords. Digital marketing and/or SEO firms are typically staffed with a team of experts with different specialties that can be focused on your search marketing needs. They also invest in and develop the expertise needed to use specific digital marketing tools that might be too pricey for a single consultant. And an agency can work alongside your in-house marketing team to ensure marketing activities are integrated. If you’re now convinced that your company needs an agency for keyword research and SEO, you can stop reading here. But if you or other members of the C-suite need more reasons for outsourcing these activities, consider these three reasons for hiring an agency.

1. KEYWORD RESEARCH IS FUNDAMENTAL TO STRONG SEO EFFORTS

Targeting the right keywords and keyword phrases is at the heart of effective SEO programs, so skimping on keyword research should never be an option. Why? Keywords are the connection between a searcher’s query and your website. With more than 80 percent of shoppers conducting research online before making a purchase decision, being seen in SERPs (search engine results pages) is vital to your company’s online presence. If you want to be found online, if you want more traffic to your website, you need to know which keywords will attract the right visitors and prospective customers. Keyword research that’s rushed results in poor-quality keywords and keyword phrases.

2. SEO AND KEYWORD RESEARCH ARE LONG-TERM STRATEGIES

SEO done right takes time to produce meaningful results — that is, results that increase relevant traffic and leads. These key performance indicators (KPIs) are driven by the right combination of keywords that increase your visibility to your best prospects. These keywords are best selected based on search volume, keyword competitiveness, your website’s current performance for the keyword and the user intent implied in the word or phrase. As campaign information is collected, a digital marketing/SEO agency will use it to improve short- and long-term search marketing efforts. Strong- and poor-performing keywords will be identified and their emphasis adjusted. In addition, as website traffic is evaluated, page content and offers can be adjusted to improve lead generation.

3. YOU AND YOUR MARKETING TEAM HAVE LOTS OF OTHER DEMANDS ON YOUR TIME AND ATTENTION

From keyword research to content creation to link building, SEO requires time. Some aspects, such as link building, can take months. And to top it all off, search engine algorithms are complicated and constantly changing. Consider this: in 2018, Google reported it made 3,234 updates to search. That’s an average of nearly 9 updates every. single. day. Most of the algorithm changes are minor. But as we all know, Google also likes to occasionally roll out major algorithm updates (e.g., Panda, Penguin, Hummingbird, Pigeon) that significantly affect search results. SEO specialists must stay on top of these updates and their impact on website rankings and organic traffic, and then determine what, if any, actions are needed. Do you really want to add more tasks to your to-do list?

SELECT AN SEO SPECIALIST OR AGENCY WITH CARE

When retaining the services of an SEO consultant or agency, be sure to properly vet your prospective candidates to avoid the costs of a poorly executed initiative. The cost of choosing the wrong consultant or firm is more than you think. First, a failed SEO campaign leaves you with little to nothing to show for your marketing dollars. Second, your new SEO initiative will cost more than it otherwise would have since the new agency will have to spend time undoing previous mistakes. We’ve prepared a list of questions that we think you should ask prospective digital marketing partners. You can probably think of a few more that are specific to your company’s needs.

GO BIG OR GO… NAH, JUST DO IT RIGHT

Keyword research, especially the intent behind that keyword, is critical to your website’s potential SERP ranking and ability to drive organic traffic. Some SEO experts suggest it’s more important today than ever before, so you need to be extra careful with how you interpret and choose keywords. Agencies with SEO and digital marketing specialists can help you make the most of your company’s online presence — not to mention keeping your website from being penalized by Google. You shouldn’t settle for “just okay” or “good enough” keyword research. If you’d like to learn more about Woodruff’s SEO, keyword research and digital marketing services, give us a call or drop us a note. We’d be happy to help.]]> 4939 0 0 0 https://wearewoodruff.com/blog/pov/sustainability-better-world-better-brand/ Mon, 30 Sep 2019 15:24:30 +0000 https://wearewoodruff.com/?p=5025 Soil Health Institute to the unique fertilizer advancement of Anuvia™ Plant Nutrients to the day-to-day discussions in the crop protection realm, sustainability is on everyone’s mind. But just because it’s top of mind doesn’t mean that there is a clear definition or path forward. If you were to conduct “man on the street” interviews, you’d get a wide range of answers to the question “What does sustainability mean?” To prove this point, we asked the Woodruff staff — people who largely work in production and animal agriculture on a daily basis — what sustainability means to them. Here are some of their insights.

“Finding ways to stop wasting resources. Being innovative so our grandkids don’t have to move to the moon.”

“To me it means continuing to thrive and maintain in our current state.”

“In general, it means survivability. Whether we’re talking about ag or anything else, to be sustainable means to be able to continue to do it.”

“The ROI to the earth is equal or better for the earth. So, are your practices those that are only taking from the earth but not giving anything back? If we continue to do what we are doing will we just destroy, or are we doing good things to replenish as we go.”

With all the various perceptions, many would be surprised to know that when it comes to sustainable agriculture, there is a formal and legal definition: U.S. Code Title 7, Section 3103, to be exact. That code defines sustainable agriculture as:

An integrated system of plant and animal production practices having a site-specific application that will over the long term:

• • Satisfy human food and fiber needs.
  • Enhance environmental quality and the natural resource base upon which the agricultural economy depends.
  • Make the most efficient use of nonrenewable resources and on-farm resources and integrate, where appropriate, natural biological cycles and controls.
  • Sustain the economic viability of farm operations.
  • Enhance the quality of life for farmers and society as a whole.

This code doesn’t just outline what sustainability is; it sets up the basic goals of sustainability, or what many call the “legs of the sustainability stool” — environmental, economic and social equity.

Through this filter, farmers are the ultimate sustainability champions

Farmers have long been making the most efficient use of their resources, using natural biological cycles, employing techniques like low- and no-till farming, integrated pest management, water and soil testing and crop rotation techniques. Technology allows them to be increasingly precise with their input usage, and because of that, inputs include more and more biological products which enhance environmental quality and improve economic viability. And we challenge anyone who takes that first bite of tomato or corn on the cob in the summer to not feel like agriculture is enhancing your quality of life.

Truly, farmers were sustainable before sustainability was cool.

The challenge isn’t if farmers are acting in a sustainable manner. The challenges are whether consumers recognize on-farm efforts as sustainability and whether more can be done. The general answers are maybe and sure, respectively.

Consumers and sustainability

According to a survey presented at the 2019 Trust in Food Symposium, when consumers were asked if sustainable farming practices were essential to the future of ag, 93 percent said yes. However, 68 percent of those surveyed also indicated that farmers needed to make more progress.

Source: maru/matchbox. The Disconnect in Advancing Sustainability. January 2018.

The same survey asked consumers to identify those things that they most closely associate with sustainable agriculture. At the top of the list were solar energy, organic farming and wind energy. See the range of ideas? The good news is that consumers of all ages do trust farmers and are willing to pay more for food that meets their perception of “sustainably produced and sourced.”

Doing more

As farmers and livestock producers look at sustainability, they need to ask themselves two questions:

1. What more can I (or should I) do to improve sustainability?
2. How can I better communicate the things I am doing to be sustainable?

Answers to these questions aren’t easy. Agri-marketers are working hard to develop tools and products that help farmers answer those questions. Field to Market and similar groups focus on the value chain, with touch points along that chain from the farmer to the consumer. On the production side, you have the Ecosystem Service Market Consortium (ESMC) that works to advance ecosystem service markets that incentivize farmers and ranchers to improve soil health systems — combining the enhancing quality and economic viability portions of the legal code. Likely, there are brilliant solutions on the market right now that farmers don’t even know exist — or things farmers are doing that consumers don’t know or understand. This makes the solution to the sustainability puzzle less about innovation and more about awareness among farmers as well as consumers. At Woodruff, we address the issues with clients on a regular basis and believe that we can help bridge the sustainability awareness gap. We have a passion for getting people on the same page so that everyone can move forward. Keep an eye on this space for more sustainability insights, stories of those who are doing it right and ideas to move the conversation forward. If we can help you navigate the sustainability landscape, give us a call.]]> 5025 0 0 0 https://wearewoodruff.com/blog/pov/user-experience-importance-pet-industry/ Tue, 08 Oct 2019 15:00:17 +0000 https://wearewoodruff.com/?p=5061 online sales made up only 18 percent of all sales in 2018), you cannot argue that the internet hasn’t played a massive role in changing the industry. The increasingly online millennial generation has been our top buying force for a few years now, which means that whether you’re an e-commerce behemoth, a global chain of  big boxes or a mom ’n’ pop shop, you need an online presence. And that online presence must present exactly what your audience is looking for. You’d think the term “positive user experience” (UX) would be the first thing a brand would shoot for when either building a new website or refreshing a current one. And it probably is! The problem is that many brands either don’t understand what makes a good experience for their users or (even worse) don’t know what their users want, or, if they do, how to give them that experience. Even today, when two-thirds of our consumers conduct online research before making a purchase, so many commerce-based websites look nice . . . and that’s where the positive experience ends for users. A guy you may have heard of (Steve Jobs) put it best: “Design is not just what it looks like and feels like. Design is how it works.” You simply can’t have one without the other, and they should work hand-in-hand. So how do you build a UX that your customers will enjoy?

Know how your site is being used, and work with that

The first thing a brand or business needs to do when building its web presence is figure out what that presence will be. Is it meant to actually sell product? Act as an online brochure? Encourage users to contact them? Simply work as a digital business card? Provide deep background on products and services? Most companies go into a web project with its purpose in mind. Problem is, what is in your mind might not be what your audience wants.  So the first step is to find out exactly what that is. Don’t be afraid to let the tail wag the dog. When we begin to build a new site for a client (assuming that there’s an old one), we conduct SEO and analytics audits of the existing site to see how real users navigate and explore. This creates good intel that guides how we structure the new website.  What are popular pages and blog categories, and how are they found? How do users enter the website? Once they’re here, how do they journey through the website? Has that journey changed over time? Answering these questions is vital but not the end. There’s a comprehensive layer of secondary research that is no less vital to the process. Understanding you own website is important, but knowing your competitors can offer unforeseen insight. A deep knowledge of the latest trends is essential as well. Trends tell you what your potential audience actually wants.  Otherwise, those things wouldn’t be trending.

Build a sitemap based on your intel

Using the audit information, we begin with a sitemap to help organize and clarify the content. This helps us look at the big picture: what content do we have, how does it relate to each other, what elements are missing. Sites that don’t begin with a sitemap tend to be hard to navigate and present a poor UX.  Picture a  schematic for your car’s engine. If it wasn’t organized and clearly labelled, would it be helpful?

Create wireframes

Your wireframes are the skeleton of your site. Wireframes ensure we’re considering content hierarchy and functionality before we get too deep into design, and they subsequently help the design stay consistent and consequential. The wireframing process can unveil some hurdles that are better to launch yourself over earlier rather than later. For a recent project, we discovered that navigating the client’s 45-plus products could be an intimidating task and scare potential consumers away, so we created interactive tools to help pet owners find the right product. This Formula Finder gives users a side-by-side comparison tool, but we didn’t stop there. We wanted to help pet owners feel like we really knew their pets so that we could provide the perfect product. The interactive questionnaire helps pet parents find the product right for the preferences and lifestyle of their pet. A tool like this does double-duty. While the primary goal is to help pet owners find what they need (and make their experience a positive one), there’s even more benefit for the brand. The information we gain from the users tells us more about user trends which, in turn, helps us make the experience even better for the user. Think of it as a self-fulfilling prophecy where everyone wins.

Encourage interaction

Where possible, we prefer to integrate a rating and review system into a consumer website. Pet parents want to hear the candid thoughts of other pet parents about the pet food they are going to purchase. It’s not enough to encourage reviews. We try to implement Q&A sections on each product page that PR and/or customer service teams respond to frequently. As we’ve covered before, today’s consumers don’t want to simply be told things; they want to have conversations about them. They want to be engaged.

Check for ADA compliance

When considering the user experience, it’s important to consider all users. The Americans with Disabilities Act states that all electronic and information technology must be accessible to people with disabilities. This is a wide-ranging list of standards, but in short it makes sure that minimum font sizes are met, color combinations are compliant, screen readers can pick up the code, etc. It’s an important step that is often overlooked, and noncompliant designs can cause issues down the road. Better to run checks during the development than have to tear things up later.

Considering the UX will enhance your experience

Building a great user experience is a loop that never fully closes. There are always tweaks and changes to a good website. You launch it, you collect feedback, you shift, you optimize. It’s all about listening and executing on what you hear. If you do it right, you never have to totally rebuild. But you do keep refining. Audiences are increasingly picky and increasingly unique. It’s hard to get a bead on such a fragmented group of potential customers. The good news is that while their options become more unlimited, so do ours as digital creators. New tools for research and implementation are built every day, and as long as we’re willing to do the work up front to understand what our audience wants and needs, we can provide an experience that will satisfy as many users as possible. And a satisfied user is a user that hits “Add to Cart.”]]> 5061 0 0 0 https://wearewoodruff.com/blog/pov/dna-of-progressive-web-apps/ Wed, 23 Oct 2019 15:00:10 +0000 https://wearewoodruff.com/?p=5082 coined the term “progressive web app,” he referred to them as “just websites that took all the right vitamins.” So why all the buzz? PWAs offer several advantages — let’s talk about a few of them.

#1 THEY’RE FLEXIBLE

Hence the name: PWAs are progressive. While native apps are specific to the device and not accessible on a desktop, a PWA can expand into other devices. They’re optimized for whatever technology you’re using, whether that is a desktop, mobile phone or tablet. Since they aren’t tied to any particular app store, a website that is a PWA is searchable and accessible via Google. And with its linkable feature, users can easily share the URL without any time-consuming installations.

#2 OFFLINE? NO PROBLEM

The ability to work offline is perhaps one of the most convenient features of a PWA. Working offline allows for designated app content to be accessible at locations that don’t have a connection. This is done by caching the app data ahead of time through the use of a service worker. “Service workers offer the ability to add a great method of caching resources that can be used by the app. The methods available allow a developer greater control over the resources that help drive a user’s experience and can help the app maintain functionality while offline,” says Ben Lymer, Woodruff’s lead developer.

#3 EASY TO UPDATE

Luckily for users with a history of clicking “Remind Me Later,” updates to PWAs are significantly simpler than native apps. Thanks to the service worker, updates are made when the user goes online with no manual update required. Notifications can also be created so a user can be reminded to go online and fetch the latest content. This feature can give users (and developers) peace of mind that they are operating the most recent version of the PWA. And for our clients, they can be assured their sales representatives are relaying the most up-to-date product information to their customers. 

#4 THAT APP FEEL

PWAs feel like an app due to app-style interactions and navigation. With the “Add to Home Screen” option, users can easily access the site from their home screen, similar to a native app. PWAs can also mimic native apps with the ability to install push notifications, enable GPS location services and more. A bonus: PWAs are generally much smaller than native apps and thus tend to take up less space on a user’s device. This can make opening a PWA much faster than a native app for a time-strapped user.

#5 FEWER SAFETY WORRIES

Many mobile users fear sensitive data being shared or stolen (and we don’t blame them). However, you don’t need to compromise safety when opting for a PWA. To be considered a PWA, it must be served via https and contain a valid SSL certification. Without those qualities, the PWA won’t be installable nor recognized as an app.

#6 COST EFFECTIVE

When looking at building native apps, one must take into account the costs associated with them. “Native apps require developer licenses for the different publishing methods,” explains Ben. In addition, you must build and digitally sign the app, configure the images and text for the app stores, and ultimately, wait for it to get reviewed by the app store officials. Native apps can also require developers to know multiple programming languages — which can certainly be time consuming.

#7 WELL... THEY WORK

With 328 million monthly active users ­— and 80 percent of them using a mobile device — Twitter wanted to enhance their mobile experience to be faster, more reliable and more engaging. With the help of a PWA, Twitter Lite combined the best of the modern web and native app features. It became the default mobile web experience for all users globally in April 2017. According to a case study, Twitter saw a 65 percent increase in pages per session, 75 percent increase in tweets sent and 20 percent decrease in bounce rate — making Twitter Lite the fastest, least expensive, and most reliable way to use the platform.

WHAT NOW?

While PWAs offer several advantages over native apps, it’s a good idea to keep an open mind when evaluating the reasons why your business needs an app, as both PWAs and native apps can be beneficial to a business and can help serve different purposes. If you would like to discuss goals and potential strategies for strengthening your business’s web or mobile experience, reach out. We have just the right people for you.]]> 5082 0 0 0 https://wearewoodruff.com/blog/pov/delivering-the-package-just-the-beginning/ Wed, 13 Nov 2019 22:40:31 +0000 https://wearewoodruff.com/?p=5098 we certainly are), presentation is everything. Creating that perfect dog food bag or beverage label is the height of the game for some brands and their creative agencies, and rightfully so. But if you’re a full-service, client-first marketing company, presentation isn’t everything. It’s only the beginning. While it’s gratifying to see the creative concepts that you’ve often spent what can seem like years finalizing finally hit retail shelves, it’s satisfying to be there for the follow-through. And there can be a lot of follow-through. Ongoing packaging management can be an all-encompassing job, and not every brand has the bandwidth to handle it in-house. Not every agency is equipped to manage client packaging. Here are some things that we value in that arena.

Deep Brand Understanding

Packaging management means a lot of things, but in a lot of ways, it means everything. Whether a business is B2B or consumer-facing, if they produce a physical thing, it likely has a package, and that package is often the primary way that the audience interacts with the brand. So it has to be right. It must be right at launch, and it must be right 5 years after launch. Brand standards must be up to date. Look and feel must always be right. Ingredient lists need to be exact. It sounds like obvious stuff, but you’d be surprised at how easily “info creep” can infect every piece of collateral. Thorough packaging management means knowing how information unspools throughout the brand, not simply keeping track of stock-keeping units (SKUs). Non-thorough packaging management can mean, at best, dissatisfied customers or, at worst, legal action against  a brand.

Industry Expertise

An agency with deep knowledge of all current industry regulations is a huge crutch. This is especially true when dealing with any sort of chemical, healthcare or food-related product, but it applies to even the most benign industries. As an agency, you trust that any changes dictated by the client have been fully vetted, but you also have to know that your client relies upon you to be the safety net. If a client desires to deliver, say, lawn fertilizer in bigger amounts, it’s on the agency to make sure that the larger package sizes are legal, not to mention logical. Yeah, federal regulations allow for that weight, but is our target audience going to be able to lift the bag? It’s also on the agency to take any potential industry hiccups they find straight to the client. If you know that the legal definition of “organic” is changing, and that’s a word the client uses anywhere, it’s on the agency to be aware of not only how this affects every SKU the brand produces, but how it affects non-SKU-related collateral. Client is king, but we’re the knights who help manage the kingdom.

Comprehensive Channel Comprehension

In today’s world of constant content and consumer interaction, there’s no such thing as a “simple change” to a package. A single word swap on a package can have a ripple effect that touches every part of a brand’s communications. For instance, if your client mandates that a specific formula’s label will no longer “reduce” frequency of a condition but will now “decrease” it, this becomes much more than a packaging label issue. Where else do we say “reduce?” Has there ever been a blog post about the issue? Do we ever talk about it on social media? Are there FAQ sheets that need to be updated? Does customer service know about the change? Packaging management is more like information management. An agency needs to be fully aware of every word, number, weight, measurement, font and photo used in its packaging, because it’s always about more than packaging. The reverse is true as well; if there’s an update to an FAQ, someone needs to track where else the change might be made, especially if it extends out to packaging. You can build entire databases around packaging changes. A brand with only a handful of distinct products can easily offer hundreds of SKUs when you consider different sizes, global shipping, etc.

Strong Client Relationships

To effectively and accurately manage packaging information, the agency/client relationship needs to be as airtight as a bag of vacuum-packed, freeze-dried coffee beans. The agency needs to be comfortable challenging a client’s decision, for whatever reason. If there’s trust between the two partners, the client knows that any challenges come from a good place, and the agency won’t hesitate to bring questions or concerns to the client without worrying about hurt feelings. “Are you aware that FDA is changing blankety-blank regulation in 2021? If we say X, we will have to update 72 SKUs in two years.”  No one in this partnership should be shy about sharing information. To successfully manage packaging for a client, an agency must be able to organization reams of information. Whether this is through a spreadsheet, database or good old-fashioned manpower, the most important aspect of the job is to know the products so well that handling the ripple effect of “simple” changes becomes second nature. And even then, it can be a fulltime job.]]> 5098 0 0 0 https://wearewoodruff.com/blog/pov/reluctance-to-implement-social-media/ Tue, 26 Nov 2019 17:00:19 +0000 https://wearewoodruff.com/?p=5129 nothing is constant. It can be a full-time job simply staying on top of the strategies and tactics for the platforms your brand is on and regularly using. And that’s not enough! To truly be successful in the pet industry online, you need to be up-to-date on new and emerging platforms. Because even if you’re not on them, your audience probably is. Pet parents increasingly purchase pet products online, which means that they’re … online. And that means they’re on the apps. So maybe you should be on them as well. Shifting demographics and an increasingly online world mean that almost every “new” media platform could be the next big thing. Remember when Twitter first emerged? It’ll never catch on with that small character limit! Even if, after extensive research into your audience, you determine that your brand doesn’t need to be on particular emerging platforms, you should never discount older platforms that are still in use or have a secretly large user base. Reddit is a great example. The interface looks like it stepped out of an AOL Online user’s fever dream and it can be far from intuitive, but Reddit users really use it. We’ll get more into why you should upvote Reddit in a bit.  For now, here are some platforms that you should consider joining.

TikTok

We’ll be honest here. We’re an Extremely Online agency, and even we were mystified by TikTok’s runaway popularity at first. Oh, it’s an app for… amateur music videos, created in 15-second bursts? And it had (checks math) 600 million worldwide users? It seemed popular, but it was hard to envision how it could be applied to brand promotion. But then we started seeing the app used in cool and out-there ways, and those ways were wildly popular. If there’s one thing the Internet loves, it’s a variation on a popular trend. So something like this could very easily be co-opted with some convenient brand messaging. Suddenly you’re interacting with the cool kids and generating conversation. And there weren’t too many ticks of the clock before the TikTok developers realized how useful their app could be to brands. A few months ago, TikTok added a feature that lets users shop for products within the app, and it’s experimenting with an advertising feature, so there’s even more incentive to expand your digital horizons. And while the average TikTok user is under 30 years of age, it’s only a matter of time before Gen-Z becomes Gen-“I am in charge of the world’s money.” Remember when Millennials became the largest generation? Us, too. The lesson here is to not be afraid of new tech. If you can get your brand in front of half a billion potential customers and let them buy your products? The clock is ticking for the brands who $*&@-talk TikTok.

In the Reddit

Back to the granddaddy of the new Internet, Reddit. Though it’s been around since 2005, Reddit is seen by some as a doorway into the worst corners of the web. While that’s not entirely untrue, it’s also the website with the fifth most traffic in the Unites States, and it’s owned by Advance Publications, which also owns Discovery Network, Charter Communications and Condé Nast. With more than 550 employees and being a trusted source for information on any topic, Reddit truly is the “front page of the internet.” And you should use it for brand communications. There are more than 9,000 “subreddits,” which are basically ongoing conversations about a single, focused topic. And you can target ads to those subreddits. So if your audience research suggests that your target demo is people who are into “underwater chairs” or, uh, “boots that are too big,” you can find that audience and talk directly to them. It’s like having super-specialized cable channels, but ones seen by a billion and a half people. Because Reddit is a forum format, it’s also perfect for interacting directly with the audience. Reddit AMAs (Ask Me Anything) is a subreddit with more than 18 million subscribers, and it’s literally a place where your audience can directly ask questions. If you are a pet food company and you want to field questions about nutrition, you can do it quickly and easily. Anyone from President Obama to a guy who played Goofy for 30 years can hold an insanely popular Reddit AMA. It’s a direct pipeline to an audience, and it costs nothing but time. If you haven’t been able to tell, Reddit can be weird. Due to its sheer size and number of regular users, it can be very weird. But even that can be used for the good of your brand. You can mine relevant subreddits for content ideas to use in your social strategy, blog topics, etc. But more importantly, the forum nature of the site lets you see what others are talking about. See what your audience wants, and react accordingly. Of course, like every other platform, Reddit has found a way to monetize its content. Why not take advantage? You can run display ads across the site, or take a more tailored approach and target the subreddits that are discussing topics or questions related to your product. If you really study those subreddits (Chairs. Underwater.) you can shape your ad copy’s tone and message to feel more organic and less disruptive than a typical banner ad.

Getting GIPHY with it

Unlike TikTok, the GIF (Graphics Interchange Format — hard G, everyone!) is a video format that has been embraced by young and old alike. If you’ve ever asked someone a question on Facebook, Twitter or by text, you’ve seen at least a few  of these short, silent looping videos.  Those of us who are Extremely Online may feel like the GIF jumped the shark the second our aunt Jackie shared a clip of Jeremiah Johnson on Facebook, but even we can’t deny the format’s usefulness and popularity. This is probably why, in 2013, GIPHY happened. It’s a search engine specifically for GIF sharing, and it’s insanely popular, with 300 million daily users. The theme of this article so far is “if it’s popular, your brand should be on it.” So here we are with GIPHY. Your brand should be on it. But how do you use it? The main thing is to create evergreen content that your audience can use. There are two reasons to create a GIPHY page. First, people looooove sharing GIFs, and they’ll share your GIFs on the other most popular social channels because GIPHY is integrated into Facebook, Instagram and SnapChat. And second, GIPHY acts as a search engine the same way that YouTube does — the more content you create, the more chances you have of being seen by millions. Let your audience find you, and then happily market you. Everyone wins! via GIPHY via GIPHY We like these branded gif examples

Look Around You

These are just the three largest and most obvious examples of social channels you may be overlooking. But as we stated at the top, the social media landscape is always changing. Formats come and go, trends only trend for so long. Don’t be afraid of some new digital gathering place, because it might suddenly replace the most popular digital gathering place. If you’re not sure how to stay on top of online trends, or you don’t have the bandwidth, we know a few people who could help.]]> 5129 0 0 0 https://wearewoodruff.com/blog/pov/on-your-marks-get-set-grow-hemp/ Thu, 05 Dec 2019 15:50:02 +0000 https://wearewoodruff.com/?p=5139 Market Potential The market potential for industrial hemp is huge. According to Vote Today, a U.S. organization aimed at gaining acceptance and a market for industrial hemp, there were more than 25,000 industrial hemp-based products globally in 2017 estimated at a total retail value of $820 million. In 2019, the global industrial hemp market was projected to be valued at $4.6 billion (Researchandmarkets.com). Five years later, in 2025, that market is estimated to reach $26.6 billion. The hemp market has largely been untapped by the U.S. and completely untapped by U.S. farmers as we import 90 percent of our industrial hemp from our northern neighbor, Canada. That’s a lot of opportunity, eh?! U.S. farmers are recognizing that opportunity: nearly 17,000 state grower licenses were issued last year and more than 500,000 acres of industrial hemp were licensed — a 455 percent increase over last year.

Benefits of the Bud

In addition to large market potential, there are more specific ag-related benefits to farmers who grow hemp. To start, it’s a great rotation crop. It suppresses weeds, decreases outbreaks of insects and diseases, and is seen as a good sustainable option with lower water requirements. From a soil health perspective, it puts organic material back into the ground, which benefits future crops. Each acre of industrial hemp grown can produce an average of 700 pounds of grain, which can be processed into 22 gallons of oil or 530 pounds of meal. That same acre can also produce approximately 5,300 pounds of straw, which can be transformed into 1,300 pounds of fiber. On the financial side of a farmer’s operation, the fact that growing industrial hemp is now legal means that farmers can qualify for Small Business Administration loans, crop insurance and other farm programs. And as a niche market, it offers value because feasibility studies from some states estimate the value of one acre of hemp seeds at $21,000 and $12,500 for stalks. And they can now legally transport that product across state lines.

Challenges with U.S. Hemp Production

But as marketers know, early adopters are on the bleeding edge. U.S. hemp farmers will face their own challenges in the coming years. First, they must know, understand and follow the rules and guidelines set in the USDA’s interim final rule that came out this fall, including:

• Farmers must apply for a license to grow industrial hemp through a state, tribe or USDA (if their state doesn’t have a program), and to get a license, they can’t have any felony involving a controlled substance within the past 10 years.
• Farmers must report their hemp acres and provide geospatial coordinates to USDA.
• Sampling of their crop must take place 15 days before harvest by an authorized agent.
• Testing of each crop must take place at a DEA-registered laboratory to ensure it measures no more than .3% THC.

There are other challenges hemp farmers will face, too. Harvesting and drying can be cumbersome, the right equipment to help may be unavailable, the number of facilities that are certified for hemp testing are limited, and there are just a handful of processing facilities. Not minor feats to overcome!

With Challenges Come Innovation and More Opportunity

As with any new market, it will take a while to see where the market will shake out on industrial hemp and if farmers and the industry can work through the initial challenges to find value. While that plays out, one thing is clear — challenges breed innovation, which makes industrial hemp an even more exciting market opportunity. New harvesting equipment and testing technologies will be needed to streamline operations and ensure their profitability. New testing labs will need to be certified, and new processing facilities will need to be built and staffed. It sounds like that would take a long time, but early market indicators show promise.

So What Should Marketers Do Now?

Remember that starting gun we mentioned? There are farmers and companies in the U.S. who are off the blocks and hurdling down the industrial hemp lane. Based on trend reports, the innovations and opportunities will come hard and fast, so marketers should get familiar with the existing market. Know the newly issued rules, because chances are you’ll either be working with farmers who want to get involved in hemp production or who will be impacted by it. Explore your opportunities. There may be a way to expand your equipment line to meet the needs of this unique market or ways to partner with potential processors. Determine if hemp is a viable rotation in fields where your customers may currently have soybeans, corn or wheat. If you’re in crop protection, understand which of your products may be effective on hemp and make sure they’re labeled accordingly. Establishing a new market is never easy, and it will be even more challenging for industrial hemp. If you’re not sure how your company or organization can tap into this emerging area, give Woodruff a call or reach out by email. We’ve been monitoring the hemp market as it’s developing. We’d be happy to provide you with a birds’ eye view of the trends we’re seeing. Consumers will keep driving demand for low-THC cannabidiol products in everything from bath bombs to chocolates to furniture. Let us help you understand this market and develop an approach to tap into this developing niche in agriculture.]]> 5139 0 0 0 https://wearewoodruff.com/blog/pov/getting-in-with-the-influencer-crowd/ Wed, 18 Dec 2019 16:00:31 +0000 https://wearewoodruff.com/?p=5154 not be the pinnacle of product or service marketing but that the championship belt might belong to … random people on the internet. Your younger self might not be able to envision such a dystopian future. Welp, here in 2019 (the future!), that’s the world in which we live. In many, many cases, customers make buying decisions solely based on the opinions of those random Internet denizens. Except that they’re not random; they’re professional. And they carry a lot of weight. They’re called influencers, and in a lot of ways it makes a lot more sense to be influenced by the people who buy and use products, as opposed to an actor in a commercial. As “real people,” influencer partners can serve as powerful advocates for a brand. They demonstrate to other consumers through actions and words that Brand X has earned their trust — trust that can be an incredibly powerful tool for a brand when it comes to reputation, credibility and awareness. If Brand X can establish a partnership with an influencer and directly ask consumers to trust that influencer, it feels (and usually is) more authentic and trustworthy to the consumer. And in today’s world of constant and unlimited information, trust is often in rare supply, even as audiences value it more and more.

But don’t take our word for it

A recent study conducted by McCann found that 42 percent of Americans find brands and companies less truthful today than 20 years ago. This means that brands need to find an alternate route to share their messaging. They are, and it’s working. Online reviews and social media chatter are the driving factor behind a customer’s decision to make a purchase. Influencers are the driving force behind this trend. According to Influicity, 71 percent of customers are more likely to purchase based on social media references. That in itself is a telling statistic, but Influicity goes a little farther, showing the stat that should effectively end this blog: For every $1 spent on influencer marketing, companies saw an average of $6.50 ROI.

When a trend becomes a fact

Here’s the thing. We don’t see any of these influencer trends changing. Audiences spend a lot of time on social media, and that time isn’t decreasing. Spending hours a day on platforms like Facebook, Twitter, Instagram, and Snapchat has become the norm. And while the social media reach of brands has consistently declined, there’s an easy-to-connect correlation with the fact that influencer reach and engagement is up. As specific brand channels become less and less visible, brands need influencer partners to stay relevant to new customers. Direct brand engagement falls, but engagement through or because or influencers goes up.

To influence or not to influence

So influencers are important. However, not all influencers are alike, so it’s vital for a brand to fully vet a potential partner. As with any other partnership or initiative, an influencer partnership should be chosen based on your brand’s objectives. Are you looking to go big and broad? Keep it intimate and organic? The right fit is out there. Typically influencers are placed into one of three categories:

• Micro influencers — With followings between 500 and 10,000 viewers, these are the most affordable partners, but they’re also effective, having been shown to drive engagement rates up to 20-25 percent per post. We see this level of influencer holding the most trust among their followers, as their authentic posts are not solely driving their income.
• Macro influencers — These posters generally have followings between 10,000 and 1 million. Within the macro-influencer realm, you’ll be viewing industry-specific influencers (think lifestyle, pet or fitness) who generate their income from their brand partnerships. There may be some downside to this, since audiences can smell cynicism 12 posts away, but the upside is that macros aim to post natural and authentic content in order to keep their followers’ engagement and trust. There’s a fine line between authentic and promotional, and the better ones straddle it perfectly.
• Mega influencers — Now we’re entering the Kardashian realm. For very large brands, these professional “amateur” spokespeople can be a great way to launch new products, as every post is likely to be viewed by over a million people. A recent study found brands partnering with celebrities saw a weekly increase in sales of around 4 percent.

Diving even deeper under the influence

Because nothing is ever simple, each category of influencer features subcategories that target different markets or audiences, and this is where it becomes vital to know where you want your brand to be. But it’s not easy, and it helps to have some experts on your side to navigate through the tall grass. Woodruff works with our clients to determine their objectives, which helps determine the best influencer category to meet those objectives. Woodruff uses internal and external tools to select influencers on behalf of our clients. When reviewing influencers, here is just some of the criteria we look at:

• The partnership must be beneficial to both parties
• The partner should not produce, represent or share controversial content
  • What is considered controversial is dependent on what your brand is
• Target demographics must align
• The influencer should not endorse any competitors and/or values that conflict with your brand’s
• They must be reliable, responsive and willing to negotiate rates or be paid through an even exchange, such as product (think micro influencers here)

Finding the right influencers doesn’t happen overnight. It can be a long process. Anyone can label themselves an influencer, so it’s important to research and vet potential influencers against a set list of criteria. An influencer list can start long and, through the vetting process, be narrowed down to the best fit. Remember: quality over quantity.

The future is now

Influencers are valuable assets for brands large and small. They assist in storytelling, creating awareness and mitigating issues, and they hold great ROI potential. Woodruff has taken many steps to ensure success and created safeguards to protect our brands. Through thorough vetting and strict understanding of scope, they’ve got tools whose influence you should gladly exert. If only we’d had this influence a decade ago!]]> 5154 0 0 0 https://wearewoodruff.com/blog/pov/where-seo-and-social-media-collide/ Tue, 14 Jan 2020 16:00:01 +0000 https://wearewoodruff.com/?p=5179 search engine optimization (SEO for those who live in a cave or just have spotty Wi-Fi), Google is the grand pooh-bah, the single entity that every digital denizen strives to please. Because when your brand name has become a common verb, you have proven that the world is yours to command. Without a strong Google ranking, does a website or product even exist? We’re here to answer that question with a resounding “yes.” While Google is the search engine that makes the world turn, it’s not the only place people go to get information online. Social media outlets, while not individually the juggernaut that is Google, can establish a powerful presence when combined. The specific attributes of Facebook, Instagram, Twitter, LinkedIn and even Pinterest (lotsa weird aunts online these days!) are not only incredibly useful in helping specific audiences find you online, but if you use best practices on them, you can also pump your search results on the Googles. Luckily, we’re here to help you with those practices! Here are a few things you can do to get your brand found on social… and beyond.

Put your best Facebook forward: Optimize your business page

If your business doesn’t have a Facebook page, well, it should. But let’s say you’re living in the last decade or so, and you’ve built a robust Facebook page. Make the most of that page by optimizing your “About” page and using the “Story” tab. This means ensuring that your brand story uses all the keywords that you’ve researched and decided were crucial to your SEO results (you’ve done that, right?), has copious backlinks to appropriate pages on your website, and tells readers what they need to know. Always remember: Good content generally does a lot of the heavy SEO lifting. If you find your stories don’t naturally hit your keyword marks, maybe your story needs to change. About that content: Create some! Google indexes Facebook statuses and notes, so make sure you’re putting effort into those updates, much the same way you thoughtfully created your “about” info and your story. With a good Facebook strategy, people on Facebook will find you and you’ll jet up the Google rankings.

Don’t be the missing link

Let’s scoot over to the business district of the social media world. LinkedIn isn’t always the sexiest tool in the World Wide Web, but it is essential to most businesses on some level. Because LinkedIn is more straightforward, so are the best practices for SEO on LinkedIn. Make sure every aspect of your profile and page description are filled out. This sounds obvious, but you’d be surprised at how easy it is to miss vital parts. Don’t be shy when writing your “company overview,” because this is where you tell your story. Be thorough and fill in your “specialties,” because this acts as a sort of tag for your page. Create a robust “life” section (if your budget allows; this is a paid feature). And lastly, post with hashtags. Hashtags are quickly becoming religion on the Internet (and yes, that does include LinkedIn). If you’re not hashtagged, you might not exist. Not a metaphor this time!

Speaking of hashtags…

Twitter and Instagram are quick-hitting bursts of social goodness, but they’re every bit as vital as Facebook and LinkedIn. They are harder to optimize due to the lack of places to post long form copy, but that doesn’t mean you shouldn’t do everything you can. For instance, both platforms’ “bio” sections are pretty tight and there’s only room for a single link, which brands typically use to link back to their primary dot coms. However, with tools like LinkTree, a single link can send clickers to a variety of important places. Never underestimate the tools available to you, and if you’re unsure what those tools are, give us a call. We use ’em all. But back to those hashtags. Both Twitter and Instagram use hashtags as a primary search tool, so every post should have them. Just like you did your keyword research, do your hashtag research to make sure that you’re being found the way you should be found. And lastly — again, should be obvious — post. Google indexes tweets, so the more often you post relevant content, the more you’ll show up in relevant search results. And while Instagram isn’t yet scanned by the Googlebots, your hashtags are their own form of search engine. The more you post with the right hashtags, the more the internal Instagram and Twitter audience will find you.

Don’t get pinned down

Pinterest is a trickier platform. There’s not a ton of room for profile-style content, but there’s unlimited room for organized strategies to target very specific audiences. Think of your Pinterest page as a series of very specific visual blogs all living under the same roof. The key is to shape those individual pages properly. By leveraging other topical boards, you can add more context to what the individual pins are on your board and improve how they all work together. You can find relevant topical board with keyword research, the Pinterest keyword research tool or through other tools like Ahrefs or Semrush. Whatever tool (or agency) you use, figure out what your audience is searching for on Google and build a Pinterest board that will show up in those particular results. The Pinterest audience is more limited than other platforms, but the strictly visual “moodboard” style can capture viewers’ imagination and get your brand’s story across much more quickly.

The long (Facebook) and short (Twitter) of it

Whether you’re using the unlimited word count of Facebook, the 240-characters of Twitter or the “no links allowed” world of Instagram, social media platforms are vital to your customers’ journeys. The shareable nature of most social media means that connecting with your audience on these platforms can get you infinitely more mileage than old-school outlets. Do right by the audience, and they’ll do your job for you, and the proceeds can be exponentially useful on Google. Create your content properly, and Google will find it. But connect with the audience and Google will find them finding it. The best communications are those that your customers willingly share, after all.]]> 5179 0 0 0 https://wearewoodruff.com/blog/pov/getting-consumers-to-eat-their-own-ag-cake/ Wed, 29 Jan 2020 16:45:46 +0000 https://wearewoodruff.com/?p=5198 Sustainability Technology: Getting Consumers to Demand a Fork I’m sure you’ve heard the expression that you can’t have your cake and eat it too. It drives home the point that people who want it all can’t always have it. In our opinion, that’s been the challenge in the sustainable agriculture discussion. Consumers want their cake: affordable, healthy, safe food. But they also want that food to be grown in a way that benefits the economy, environment and society as a whole. That’s the “eating” part. As consumers, we want it all. But as active contributors in the agriculture industry, we know it’s not that simple. There is path forward, though, that helps us have our cake and eat it too. It’s about having the tools that help us do both. In the cake-eating analogy, having forks or spoons facilitates the eating part. With sustainability, we also need tools to help us realize that goal. Farmers and every other link in the food value chain want to achieve all of sustainability’s benefits, so that’s not the challenge. The challenge is getting consumers to not only realize the importance and need for technology in farming, but to help drive demand for it.

The Consumer Mind-Set: Technology in Farming

In a recent Feed4Thought study by Cargill’s animal nutrition business (July 2019) 4,000 adults in the U.S., China, Mexico and Spain were asked “what farmers should care about.” The majority (55 percent) said farmers should provide safe, healthy and affordable food. Only 28 percent said farmers should focus on sustainability. However, when those same consumers were asked to use a word that best describes what they wanted a farmer to be, “sustainable” was the top response (30 percent). Sixteen percent said “traditional,” and only 7 percent wanted farmers to be “innovative.” Cargill’s July 2019 Feed4Thought study interviewed 4,000 adults. While the majority (55 fifty five percent) said farmers should care most about providing safe, healthy and affordable food, only 7 percent think farmers should be innovative. Survey data shows that consumers want farmers to be sustainable, but they don’t understand or connect the value that technology brings to the sustainability equation.  When consumers don’t understand the value of technology, it can significantly impact food demands and how farmers manage their operations. Just ask any farmers who use biotechnology to help manage pests and diseases or animal agriculture operations who use technology to milk, feed or manage their animals’ diets.

It’s Nostalgic

So why are consumers averse to technology in agriculture? Our lives have become so complicated that we yearn for the days when they were simpler. That’s especially true when it comes to the food in our lives. If we’re lucky to have an ag connection in the family, we may remember carefree summer days spent on our grandparents’ or great grandparents’ farm. More likely, we don’t have a close connection to a farm, but we may see nostalgic pictures that make it seem like farming was simple. As a whole, we’re done with processed foods and want to have food that’s as fresh and pure as it would be if we could walk out our back door and pick the green beans out of the garden for dinner. To many consumers, that’s what they think of when they say they want their food sustainably produced — technology doesn’t have room in their nostalgic or romantic picture of farming or sustainability. As ag marketers, we must highlight the benefits of technology as it relates to what consumers value — something simpler and pure.

Keep Telling Your Story

Agriculture has done a great job in the last 10 years or so telling its side of the story, but we’ve only scratched the surface. We have to keep telling those stories. Specifically, we have to share why we need technology and how it not only helps deliver affordable, healthy, safe food but how it also benefits the environment, economy and society as a whole. In short, we’re trying to drive consumers to demand “forks” or other technologies so we can all have our cake and eat it too.   How can you be effective in telling your sustainability story?

• Keep it simple
  • When talking about technology, we tend to get deep into the details. It can get complicated and quickly becomes overwhelming for the consumer. Keep it simple. Start by describing the benefits — not the features.
• Get real
  • Your audience wants to hear firsthand from others about their experiences with your product or initiative, but not in a canned testimonial kind of way. Talk to farmers or others in the food value chain and let them explain in their own words what the technology means to everyone. Hearing what they have to say in an authentic, genuine voice can help establish trust with your audience, and that is a powerful thing.
• Be visual
  • A picture is worth a thousand words, and that goes double for video. It makes instant connections. If you are opting for video, you can highlight a few themes you want to hit on, but do not script it out word for word. The power is in the authenticity of who’s telling your story and how they’re telling it. So give your subject expert a few bullets of topics you want them to cover and have them tell you what they think in their own words. That is real, relatable and powerful.

• Remember the three pillars
  • In our last blog post on sustainability, we noted that for something to be sustainable, it must address three components: economic, environmental and social. Don’t forget that when you’re telling your sustainability story. Be sure to highlight how your product or initiative ties into or benefits each one of those areas.

At Woodruff, we have a passion for sustainability and for telling relatable and compelling stories. Whether you need help crafting an entire sustainability approach to help move your business forward or you want to bounce some of your stories by us to determine if they’ll resound with your audience, we’d love to talk with you. In any case, we know there’s some fork making and cake eating in all of our futures.]]> 5198 0 0 0 https://wearewoodruff.com/blog/pov/business-communication-tips-coronavirus-crisis/ Thu, 02 Apr 2020 21:34:30 +0000 https://wearewoodruff.com/?p=5287 communicating what they’re doing has to be at the top of that priority list, too. For some, “communications” typically means sending out an email. But you can’t just send out one email — or send an email that is focused solely on your company or product — and call it a day. Communicating this way makes you look insensitive and out of touch. That can cause a hit to your reputation that could be harder to recover from than not communicating at all (which we do not advise, by the way). But communicate information that matters to your audience in a timely fashion, and you’ll quickly earn valuable trust. So how do you do it the right way? Here are five tips.

1. Identify ALL of your audiences and prioritize them

When considering your audiences in these tenuous times, you aren’t just talking to your customer or end user. You have a lot of audiences you now need to speak to — and through — on a daily basis. Employees are the lifeblood of your organization as well as your front line, so prioritize communications with them. Then decide who else is on your list. Do you have shareholders or board members you need to talk to? How about your supply chain, including suppliers, distributors and dealers? And of course, you have your direct customer or end user/consumer. Be sure to list every audience you have and prioritize how you will communicate with them.

2. Put yourself in their shoes

Once you identify all of your audiences, you need to put yourself in their shoes. What is most important to them specifically? What do they value the most at this time? What are their fears and concerns? You have to understand where they’re coming from and what they expect from you, so you can communicate with them effectively. Employees trust you with everything that’s important to them — their physical health and well-being when they’re on the job (and that of their families) as well as their financial health. So what measures are you taking to protect and safeguard them on the job? Are you cutting their hours? Will there be layoffs at a time when they also see their 401K plan take a nosedive with the stock market? For customers purchasing actual products, they want to know they will have an ample supply (especially if it’s food) so their basic human needs are met and so their business can survive this weird time. Or they at least want to know the steps companies are taking to help make that supply available. You don’t need all of these answers and you won’t have them unless you have a crystal ball, but you HAVE to understand what is a priority in their minds.

3. Be human, relevant and transparent

When you do reach out to your audiences, acknowledge their feelings or concerns. In short, lead with basic human compassion and understanding. Be direct and to the point. Be transparent about what you know and about what you don’t know. This is an ever-changing situation, and we’re all trying to feel our way through this new normal. There’s a good chance you won’t know a lot of the answers — and that’s OK. Honestly, it would be weird if you did know them. But let your audiences know you understand, demonstrate how you are working on their behalf, and be genuine. People will appreciate it, and you’ll earn their trust. On the flip side, if your communications are solely centered on your company and your products, you’ll lose your audience. How many emails have you received from companies in the last few weeks about what they are doing in response to coronavirus? Our inboxes are overflowing with them. Unfortunately, many of those emails have had a “me, me, me” tone, which was off-putting at best. The most effective emails were the short and sweet ones that acknowledged the challenges their audience was facing and how the company was helping THEM.

4. Communicate often

When there’s uncertainty — and there’s a lot of that right now — people need to hear from you regularly. For example, is your supply chain still intact? Manufacturing keeping pace? Additional inventory getting pushed through the pipeline to meet customer needs? Let them know. If you don’t have updates or new information, remind your audiences of the information you do know and the processes you’ve employed to keep things moving. It shows that you are still there and working for them. If they have to ask you what’s going on, their trust in you is already starting to erode, so you need to right that ship right away.

5. Be engaging

Being engaging doesn’t mean you have to be charming. It means your communication efforts should never just be top-down. Yes, you have things you want to communicate to your audiences, but you have to listen to them and engage in a dialogue. Nothing builds someone’s trust with you faster than when they realize you listened to their concerns and responded accordingly. It shows you care and want to help. And although you may not get an immediate sale from it, people reward you for earning their trust. A crisis at any other time is an earthquake for the companies and their audiences alike, but the COVID-19 tsunami sees that earthquake and raises it with mountainous waves in every direction. It has devastated so much in such a short time as it crashes over everyone across the globe. It can get overwhelming to try and wrap your head around it, so your instincts may be to either hunker down and close off or promote the heck out of your company in effort to survive it. But now more than ever, effective and regular communications are critical so we can work together to get through these crazy times. If you need help navigating these uncharted waters, give us a call. We’ll get through this together and be stronger for it.]]> 5287 0 0 0 https://wearewoodruff.com/blog/pov/social-media-trends-2020/ Tue, 07 Apr 2020 15:00:13 +0000 https://wearewoodruff.com/?p=5291 Welcome to “Woodruff 2020 Roundup,” a series where our own forward-thinking experts anticipate the needs of our clients throughout 2020 and beyond, and how we’ll respond with innovative solutions and unexpected ideas. Here’s Social Media Lead Brittany VanMaele on the ever-evolving state of social media, and why we’re particularly suited to keeping on top of those changes for our clients. Overall, social media is making a shift back to its origins. It started as a place for people to connect with other people, but (as always), people started realizing you could use social media to cash in. Once monetization took hold, it was only a matter of time before the brands swooped in. Before we knew it, ads were pervasive and data scandals (thanks a lot, Cambridge Analytica) were headlining the news. As with every new and wholesome toy, eventually cynicism set in. Today, social users tend to be a little jaded, which has caused platforms like Facebook to recommit to the user. (Putting the "social" back in social media, amiright?)

The chase for the audience never ends

In this age of social media cynicism, we’re ironically seeing people begin to use it for the more wholesome and un-cynical reasons social took off in the first place: People want to tune more into each other now, and tune out the noise. Which, unfortunately for those in the marketing biz, can mean tuning out brands. To flee the barrage of ads and data-sucks and perceived corporate shenanigans, users are taking a number of different approaches. Maybe they're joining a Facebook group to share photos or stories with other like-minded people. Or they’re going back to the forums (hey, Reddit) for advice on a product or service rather than asking the brand itself. Consumers seem to value interacting with each other via direct messages or Instagram stories, or tuning into TikTok for user-created content, as opposed to seeking out the ol’ company line. And that means that crucial conversations are happening in corners of the internet that your brand may not have tuned into. And just like they did in the stone ages of the Internet, just like their audiences did in the wake of recent privacy and data issues, brands have to evolve their strategies to have a place in this new ecosystem. It’s a dog chasing its tail, only the dog has multiple tails and occasionally it catches one. And the chase begins anew.

How we can help find that audience again (and again)

How is Woodruff social poised to help find and retain that audience all over again? We're focused on building communities on your owned social channels. This is a constantly evolving and often case-specific process, but we work hard to tailor a specific strategy to every client’s very specific needs. Here are a few ways we’ve connected with ever-elusive audiences for our clients.

• Managing a Facebook group where pet owners can discuss their pets' quirks, hobbies and dietary needs
• Studying your audience and developing content that resonates with them specifically (and the memes, they flowed like wine!)
• Launching a contest to collect more reviews or user-generated content to spark more authentic conversation
• Providing personalized customer service to the fans who are engaging across channels
• Administering “surprise and delight” programs for brand advocates

But we're also tuned into how we can address the increasingly personal uses of social media. This could mean:

• Determining the best way to insert your brand into content that users are already making and posting — like launching a GIPHY channel stocked with branded GIF stickers for fans to use in their Instagram stories
• Identifying potential influencers or channels to partner with in distributing or amplifying your content
• Leveraging social listening to snoop on the conversations that users are having without you — and draw insights from those discussions to drive strategies on your other channels
• Creating content that's more user-centric — which encourages those fans to share the content on their own pages. Including the user in your own content is a great way to encourage them to share your content. Every #FanPhotoFriday showcase or a meme featuring a fan's dog is a reason for your audience to spread your word — free of charge.

The more it changes…

The key to staying on top of social media trends is simply to stay on top of social media trends. You have to be in it, every day. Every minute in some cases. Social is the Wild West, where the cowboys and pioneers have teleporters instead of horses and oxen. Your audience can disappear and reappear in the space of a single day. It takes a team of dedicated people who honestly love this stuff to know where the audience is going next, not only now but three stops down the road.

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  Brittany VanMaele Social Media Lead Woodruff  

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]]> 5291 0 0 0 https://wearewoodruff.com/blog/pov/external-covid-19-initiative/ Tue, 21 Apr 2020 19:36:42 +0000 https://wearewoodruff.com/?p=5321 Fit An effective initiative depends on how well it addresses the needs or concerns of your target audience and how well it fits within your organization. Below are some questions to ask to determine if there’s a place for your proposed program. For your audience:

• Where are they feeling the most pain right now?
• What kind of challenges will they have to face in the long term — on the way to recovery or if another outbreak wave takes place?
• Do they have expectations of you as an organization based on your past engagement and experiences with them?

For your organization:

• Does your initiative help alleviate your audience’s pain points in any way? If yes, how significantly?
• Do you have specific in-house skills, expertise, resources or logistics that can help provide relief to your audience? If so, what are they?
• Does your proposed initiative reinforce your mission or values as an organization?
• How much time, money, manpower, etc. can you afford to invest? Can you sustain that investment?
• What are your biggest pain points as a business? Is your initiative mutually beneficial so it can help further your industry or your business as well?

Impact

What kind of impact can your proposed program make? It doesn’t take a monstrous effort to make a positive impact. A series of smaller actions like reaching out by phone or Zoom to check in, packaging information into home-school lessons or making monetary donations to community outreach charities can add up to make a big difference in the hearts and minds of your audience. You just need a clear understanding of the impact your initiative can have and what you want it to be. Once you define that, you can determine how to proceed. You may choose a more localized, targeted effort that makes a bigger impact for your audience. Or to make an impact on a more national or global scale, you may have to collaborate with industry partners or another organization. Ideally, you’ll hit the sweet spot when the projected impact of your program aligns with the overall mission of your business.

Implementation

Whatever you propose to do, you have to be able to implement it well. Look at your resources and determine what is feasible. Think about timing. If you’re making something to donate, is it a quick change on the manufacturing line or a complete overhaul and retool? Are you putting the health of your employees at risk by asking them to do more? Or by the time you figure out transportation details, will the priority of that particular need evaporate? The best ideas are simple to execute, because they’re relatively quick to implement and there are fewer variables that could go wrong. Simplify where possible. Remember the phrase “the road to hell is paved with good intentions”? Poorly implementing your plan could cause more pain and suffering, and no company wants to be remembered for adding insult to injury — especially now.

Timing

What is the timing of your proposed initiative? Is it short-term and immediate relief or is it a longer-term initiative? Short term has its time and place. If you’re just now trying to figure out a way to make masks or ventilators, we’d argue that you should reprioritize your efforts if your organization isn’t a part of, or adjacent to, the front lines of the disease like a business in the healthcare industry. But for other businesses, things like loan deferments, extended payment terms or expanded online or virtual customer service options could be short-term options that make an impact. To make your COVID-19 initiative a great one, though, you have to consider a long-term approach. A pandemic isn’t a “normal” crisis. It won’t magically go away once we can all come out of our homes and interact socially again. It has caused major waves — not ripples — throughout every facet of our lives, including our economy. Your target audience will need to know you’re there for the duration. Does your proposed program help for the next 6 months, 12 months or even 24 months? Does it account for another spike in COVID-19 cases this fall or can it be adapted? And is it sustainable?

Tone

Last but not least, everyone who considers a COVID-19 program should evaluate the tone of the program and how you communicate about it. Why do you want to implement a specific program? It should be because it is good for your audience and it is the right thing to do at its core. Be genuine in wanting to help people, because if your program is just a publicity plan focused on your sales and profits but flying under a COVID-19 banner, it will fall out of the sky like a lead balloon and you may even hear your reputation shatter as it thuds to the ground. For example, Seth Arenstein, editor at PR News, noted a story pitch he received offering at-home workout advice from two fitness professionals. Buried in their tips was a sales pitch for a new at-home gym equipment piece developed by those trainers. Thud! Just because you put a COVID-19 angle or clever hashtag on a program doesn’t make it inherently good. If you’re considering an externally facing COVID-19 program, be sure to review it first for its fit, impact, implementation, timing and tone. It will help ensure that your program is as helpful as possible to your target audience and that you do no harm to your own reputation in the process. If you want to know more about the potential opportunities or pitfalls with a COVID-19-focused initiative, give us a call or reach out by email. We’d be happy to talk to with you. Seriously happy. We need the human interaction while we’re social distancing.]]> 5321 0 0 0 https://wearewoodruff.com/blog/pov/how-to-market-your-brand-to-millennials-on-instagram/ Tue, 21 Apr 2020 16:00:51 +0000 https://wearewoodruff.com/?p=5333 country’s largest generation to Generation Z, if you’ve got something to sell, millennials are where the money is. Born (arguably) between 1981 and 1996, the average millennial is smack in that 25-to-40 age range that brands love to court. They have money to spend, and thanks to that newfangled internet, they’re our first major audience that we can talk directly to. With more than 90 percent of millennials using some sort of social media, marketers live in a world of possibility. Given the bandwidth, it’s conceivable that we could open a one-to-one dialogue with every single member of our most coveted audience. It’s truly a great time to be alive — and have a brand to talk about. But if there’s two things we know about the internet in general and social media in particular, it’s that our targets are always moving, and the landscape is perpetually sloped toward change. As a brand, you have to be ready for the next thing. Remember MySpace? Seemed bulletproof, right? This isn’t to say that you should ignore those flashes-in-the-pan like Facebook and Twitter. Using them to reach your audience should be more than a given. But the thing with the obvious is that a) everyone else is on them and b) maybe one day the “given” isn’t quite so easy. To protect yourself and prepare for the change that millennials are known for, you gotta diversify your social targets. You gotta get on the ’Gram, man. We think these are (currently) the four best ways to use social media to connect with millennials:

• Build trust in your institution
• Provide customer service
• Paid social advertising
• Tap into Instagram

We’ve talked about the first three points in other posts, so for this one we want to paint a picture. A picture of pictures, arranged in a grid and built to speak to those who enjoy a more visual version of social media. Yeah, we’re talking about why and how to make the most of Instagram for your brand. Why Instagram? Like my arthritic hips, the numbers don’t lie. More than 67 percent of people aged 18 to 29 use Instagram. That’s two-thirds of grown adults under 30 on the ’Gram! They say “go where your audience is.” Well, this is where they are. And chances are, if you’re talking to an Instagram audience, they’re in that sweet spot anyway, because 60 percent of Instagram’s users are between the ages of 18 and 29. This is a (meticulously hashtagged) snapshot of why you should be on the internet’s “most engaging” platform. Another good reason to jump into Insta is that it’s, uh, easy. Relative speaking, anyway, if you know what you’re doing. (And we do!) Instagram’s hashtag system makes it simple to expand your reach while targeting very specific topics, and, unlike on Twitter, you can very easily and visually get your point in front of the right eyeballs. Use the right hashtag and create a compelling visual, and you will be seen. That combo of photos and hashtags means you can cast your net as widely or as specifically as you want, and you can create a message that is perfectly suited for your particular scope in a specific instance. You can get personal, get local, attach your brand to topics (we’re not ashamed to ride some digital coattails) that are trending today, right this very moment, all at the same time. If you want. Wherever your audience might be, you can be there, too.

Tell your Stories

The best part of Instagram is that it’s not just photos and hashtags. You can, quite literally, tell your story every day through Instagram stories. These short, lightly produced videos and slideshows really strum the chords in the millennial audience, as 60 percent of them watch and/or post IG stories. And since more than a third of the stories on Instagram are created by businesses, it’s almost expected that you’re there. It’s a chance to advertise your wares to an audience that not only isn’t cynical about marketing but is welcoming it with open arms. Obviously, to truly harness the power of IG, you have to create compelling content. Instagram stories are opportunities to make sure that that content connects. If you provide your audience with stuff they want — knowledge, tips, info about your products or services that they can’t get elsewhere — and you can do it quickly and efficiently, the audience will ride with you until the end. For instance, 70 percent of IG story viewers stick around for stories that last up to seven frames. If you can get your point across in seven frames or less, that point will retain a lot of eyeballs. The tenets of Instagram are easy to understand, but the nuances are endless. To really maximize its capabilities and speak effectively to your audience, you need a partner who has been there and done that. Give us a call. We’ll fly with you.]]> 5333 0 0 0 https://wearewoodruff.com/blog/pov/using-field-reps-for-better-ag-content/ Tue, 05 May 2020 16:00:25 +0000 https://wearewoodruff.com/?p=5350 The people who know the people It’s perhaps unfair to label a “sales force” as such. They’re not just out there selling. They’re learning. They’re building. Their daily interactions with customers and influencers provide perspective on issues that our target audiences (growers, crop consultants, retailers) face on almost a moment-to-moment basis. For instance, let’s say a client requests a blog post about white mold in soybeans. This is a broad topic that can be narrowed with just a little bit of knowledge. We can hone it ourselves by answering a few prelim questions with a little bit of research: Where are we in the season? (Will this be a “prevention” piece or a “solution” piece?)  Have conditions been conducive for white mold? Basic research can cure a lot of ills. But it can’t tell you what the growers are feeling. For that, you need to talk to those people who know your clients’ interests and audiences, but also have a direct relationship with those audiences. Does Joe from near Omaha have any concerns about white mold? Has it been better or worse than last year? What else is he hearing about it? And how’s that tractor running?

In-house experts out in the field

So when we try to create a piece on the topic, we can run it by the field reps and tech people simply to see if our angle — or the topic itself — will ring true with the “real” people in the field. They can help us shape it even more. Tell us what’s important, what isn’t, where we might need to find more info, where something could change in an instant. They might tell us that our topic is entirely irrelevant; maybe delayed planting due to spring flooding means that growers have other things on their minds at the moment. Having sources who intimately know the nuances of regional farming can be vital, as well. For instance, as content creators it’s almost impossible for us to know the nuances of the complex growing regions of California. Conditions that affect North Coast grapes might not have anything to do with what Sacramento Valley strawberries face. These are pieces of information that you can’t get by Googling or reviewing FDA reports. We can only do so much from our research when creating content. We need relationships with the people who talk to the people to really be authentic.  And in ag communications, authenticity is almost as important as accuracy.

Drinking from the tap

When creating content for a client, it’s simply easier to be able to hear it from the source. Contacts in sales and R&D can help us explain a very technical subject in a way that is relatable to our target audiences — make it relevant to, say, a grower's day-to-day operation, speaking to the issues that he is trying to solve in regard to his bottom line. If you want to get someone to read your blog, watch your video or open your newsletter, you need to know how to make it relatable to the end-user. Many technical and sales experts are also well-respected and well-known among your audience members, so just including them can add credibility that you might not otherwise have as a marketer. These folks can often provide insights, perspectives and valuable advice that keeps readers or viewers coming back for more.

Door openers

Have direct relationships with the field reps means that you can also leverage their relationships to enhance your content. These people are often trusted members of the community, and that trust can help open the door to connections with client customers —growers, retailers, university experts, etc., that we otherwise couldn’t access. Some of these folks might be reluctant to talk on the record or on behalf of a brand, but with their trusted field rep vouching for your work, they often open up and tell their stories. We've often been in situations where we would not have been able to get on the farm — let alone conduct an interview — without our strong field rep relationship greasing the skids. They’re door openers. They’re in-house experts who are out in the field. They’re walking testimonials. And they just might know what Joe from Omaha had for breakfast. Client field reps are possibly the most important source you have when creating ag content. Build relationships with them, and you’ll be outstanding in your field. Want to learn more about building relationships with vital ag sources? Give us a call.]]> 5350 0 0 0 https://wearewoodruff.com/blog/pov/survey-regional-differences-pet-medication-costs/ Thu, 07 Jan 2021 23:08:31 +0000 https://wearewoodruff.com/?p=5893 Do they comparison shop? What do they see as valuable in products? How do they care for their pets? The answers to these questions can give pet care companies an advantage when developing strategies on how to best inform their audiences about product options. As part of our effort to keep our fingers on the pulse for our clients, Woodruff regularly reaches out to target audiences to better understand their interests, needs and challenges and from there, identify any special indicators that help us further explore market opportunities and customer reactions for clients. To find the answers our pet health clients might be looking for, we reached out to a panel of 240 people who own at least one dog or cat to gauge their attitudes toward their pets’ prescriptions. The net takeaways?

• There are regional differences in how interested pet owners are in discussing prescription medications.
• Pet owners will price shop for meds regardless of income level; some regions are more likely than others.
• Consumers' likelihood to price shop opens up marketing opportunities for generics as alternatives.

The Influence of Advertising of Prescription Medications

According to research conducted by Packaged Facts, an expansion of veterinarian services is being offered in channels such as apps, virtual visits and big box pet stores.¹ Pet owners now have the option to go outside of their pet’s veterinary clinic to learn about prescriptions or even purchase them. Greater access to these services increases the availability of pet owners’ choices. In turn, their willingness to try medication brand alternatives is greater than ever. What does this mean for pet health companies? It means that building awareness for products, creating relevancy and marketing directly to pet owners about prescriptions for dog or cat health conditions is an effective strategy to reach these audiences where they live. Other insights we gleaned from the survey:

• After seeing prescription products advertised, pet owners do want to discuss them with a veterinarian.
• Pet owners in the South are three times as likely as those in the Midwest to talk to their pet’s veterinarian about prescriptions.
• Targeted opportunities about pet medication could be a good way to test-market products to a more receptive audience in the South.

Figure 1

Pet Owners Will Search for Low-Cost Alternatives

Veterinarian office visits or calls might be few and far between for pet owners, because they’re becoming savvier as to how to fill the information gap between what they get from their pets’ veterinarians and what they can search and find online themselves. More and more, social channels offer opportunities for pet owners to seek a larger group of opinions about pet health that influence their decisions. Woodruff found that pet owners also fill that information gap when comparing prices for their pet’s prescriptions. They feel comfortable learning more about product alternatives, weighing the differences and discovering what lower-cost products are available. We also found that income level wasn’t a large factor here; even people with higher incomes ($75,000 and above) price shop. (If you’re interested in what the survey revealed about pet owners’ incomes and trying generic medications — besides saving money — let us know!) Here’s what the survey revealed about price shopping:

• Only 22% of Midwest pet owners indicated they price shop their pet’s medications.
• More than 57% of pet owners in the South said they price shop their pet’s medications.

Figure 2

Addressing the Unmet Need

This research shows us that marketing prescription choices to pet owners in just one or two test markets is a smart way to gain immediate results and insights with minimal investment. But there’s far more that we can learn from these stats, and we’d love to share more. Woodruff can help you achieve greater success with your target audiences by putting research to work to help you customize strategies. Ready to boost your brand and penetrate your target market? Let's get started. Footnotes: ¹Packaged Facts Survey, Packaged Facts' Survey of Pet Owners featured in Pet Medications in the U.S. December 2019. https://www.packagedfacts.com/Veterinary-Services-Competing-Pet-Care-Customer-Edition-12787057/]]> 5893 0 0 0 https://wearewoodruff.com/blog/pov/keeping-content-fresh-and-relevant/ Tue, 23 Feb 2021 17:38:37 +0000 https://wearewoodruff.com/?p=5966 while serving your own brand, products and services in some way. Whether you’re pointedly selling solutions or simply building credibility, you’re still at the mercy of what the audience needs, and what the audience needs is very often dictated by what they’re doing in the field. Grape growers and their crop advisors, for instance, are going to want content about battling spring diseases at the same time every year. If you’re in the grape-content business,  how do you offer up that content while meeting everyone’s needs, not repeating yourself, and furthering your brand’s objectives, every single year? For another example, let’s take a look at pet care content. Flea and tick season comes around every year, and in many regions never really goes away. You know your audience wants or needs flea and tick content, but how do you provide that content year after year (or even more often, as needed) without repeating yourself? Good, efficient content is made to be re-used multiple times, but savvy audiences know when they’re being fed old news. So how do you keep that content fresh year in and year out?  The trick is to find new angles, even if those angles are subtle shifts on your established content. But how do you find those angles?

Talk to people

The most obvious way to get new angles on old content is to talk to others. It gets very easy to fall into a “content rut” and just generate topics and ideas in your own little vacuum. After all, no one knows your brand and its offerings better than you, right? But getting out there and talking to others can not only open your eyes but squeegee the dust off of them. And by “others” we mean literally anyone associated with your brand. Talk to your customers and those who influence them. Ask them about their cares, their challenges, what works, what worries. You might find that some want a comprehensive overview of flea protection. You might find that they’re concerned about a whole new issue. Talk to your salespeople and field reps. They’re out there in the world, hearing the thoughts and feelings of your customers. A single well-traveled salesperson or field rep contains multitudes of customer and industry insights. Don’t hesitate to wade into your social media to talk to your fans and customers. We can get into the many, many ways that social media is beneficial when it comes to hearing from your audience, but we’ll summarize by saying that a well-placed poll or question can bring you more angles and perspectives than you might ever need. Or want. And you don’t even have to pick up a phone.

Plan your content

Planning is a must for any content generation, but you’d be shocked at how beneficial a long-term plan can be for your overall picture. Whatever that plan looks like on a practical level — an Excel spreadsheet, a comprehensive AirTable dashboard, or a corkboard and yarn — being able to see where you’ve been will dictate where you’re going. “Oh, we did something about the Lone Star tick last year; let’s focus on the Asian longhorned tick this season.” It seems very simple and obvious, but planning easily takes a back seat to doing.

Use your tools

The great thing about everyone being Extremely Online at all times is that there are dozens of tools to help you cut through the chatter. The bad thing about everyone being Extremely Online at all time is that there are dozens of tools to help you cut through the chatter. The right listening tool can help you shape your topics with pinpoint accuracy based on what people are actually talking about. A blog about flea and tick season becomes a blog about an extended flea and tick season. Tools like Google Trends and SEM Rush can not only help you find keywords that are relevant to your audience, but tell you when you’re using the wrong keywords entirely, or when it’s not worth competing for a certain keyword and it’s time to shift topics completely. Facebook audience insights can tell you where Facebook’s 2 billion members fall on virtually any subject. But with so many tools at your disposal, how do you know which is right, and then how do you learn how to use it effectively?

Hire a content specialist

The easiest answer to all of the questions we’ve posed here is to hire a content specialist (hey, we might know one). The simple fact of the matter is that content is a full-time job these days. It’s not enough to create it; you have to plan it, target it, analyze it, update it, shape it, make it efficient and THEN keep it fresh for your audience. Just knowing the tools to use takes a certain kind of “being face down in the muck” that not many companies have the bandwidth to consider. We’re face down in that muck every day, and with a number of long-term clients who need weekly content year after year, we know how to put fresh spins on the same-ol’-same-ol’. Give us a call.]]> 5966 0 0 0 https://wearewoodruff.com/blog/pov/agile-research-methods-can-quickly-deepen-understanding-of-niche-audiences/ Thu, 25 Feb 2021 22:59:00 +0000 https://wearewoodruff.com/?p=5989 Bridging the gap — when information on your niche audience isn’t widely available — how going direct to the source (audience) itself is worth the investment. In the U.S. there are approximately 7,600 almond growers and just under 100 almond handlers. Together, these groups grow and process about 3 billion pounds of almonds, making these growers the world’s largest source of almonds. In fact, 90 percent of the world’s almond crop comes from California.¹ Not only is that impressive for U.S. agriculture, it is one of the best examples of a super-niche audience. What’s the best way to establish an accurate and intuitive understanding of almond growers when, as a super-niche audience, in-depth information about them (as customers) may not be widely available? As a marketing agency driven to see our clients succeed in super-niche markets, we need to go directly to the source. And we’re OK with that. In fact, we thrive on getting close to our audiences — understanding their unmet needs and their challenges. How their communities and personal values influence the business decisions they make. What they hold dear in their daily lives. Because to know them is to understand them, and to understand them is to build a relationship with them, which, in turn, helps bring a laser focus to what causes them to buy certain products and, more importantly, why they are buying. At Woodruff, we use a variety of qualitative research techniques that support a more agile way of gaining perspectives to get in front of these super-niche groups. Each technique applied in a vacuum may not always get to the cause, but through a series of small efforts, we can paint a bigger picture. Today, bridging the gap from what we don’t know to what we do know is easier than ever, meaning that reaching niche customers and gaining a greater understanding and perspective from their point of view is also easier than ever.

Firsthand Knowledge through Advisory Councils

Ever-evolving technology has created ways to reach people in ways we’d never imagined even five years ago. Using cloud-based tools and online formats to reach audiences for deeper perspective has consistently improved the experience for both agencies and the end-user to get better information faster. But with all of the technology at our disposal, real conversations are still the meat on the bone. To truly understand the meaning behind someone’s action, it is always valuable to talk directly to that someone. Woodruff creates advisory councils made up of individuals who are specialists in any given field or market, and they provide direct access for discussion, provide opinions and help our teams by walking through a decision-making thought process. They are our subject-matter experts who fill knowledge gaps. The bonds made through personal relationships from advisory councils become invaluable. And to see them advocate on issues and challenges is something that can be missed if we only conduct secondary research or data collection. Woodruff creates advisory councils to develop relationships with niche audiences first: to listen to the audience firsthand and learn about their families, their businesses and how their communities and professional organizations play an influencing role in the key decisions they make day in and day out. When we listen to their considerations for making purchases, we directly inform the strategies we develop, leaving an authentic imprint. The big picture and the small picture come together, and our results become much more meaningful. Measures of success touch areas that weren’t in our marketing tactics playbook before.  Often, marketing teams use customer journeys and personas to find those answers. But those journeys and personas can become generalized if not managed in a sustained way, and that includes a step to gut check with the most authentic source that delivers a rich perspective that only someone in the field can give.

Marketers are increasingly managing journeys as they would any product. Journeys are thus becoming central to the customer’s experience of a brand — and as important as the products themselves in providing competitive advantage. —David C. Edelman and Marc Singer  “Competing on Customer Journeys,” Harvard Business Review

In-Market Surveys

Woodruff distributes surveys directly in-market where we need to reach super-niche audiences. Taking the almond grower example, traditional primary research can be expensive with such a small yet highly specialized group. By using the right platform to reach this super niche, we can get their opinions through sprint-style approaches and online surveys for low-cost efforts with quick turns. Recently, Woodruff distributed a survey to almond growers to get specifics around information channel preferences. Even with such a small group, or perhaps because of it, the survey helped us directly follow the respondents’ thinking and gain deeper perspectives on the “what” and the “why.”

“YouTube is my go-to source for what helps me the most in my job. Finding videos on equipment repairs usually saves me time and money in the long run.” —California Almond Producer

  Woodruff goes direct in-market to find unique perspectives that secondary research doesn’t always provide.

Have a niche audience you need to reach? Contact us to discover your roadmap for your audience to achieve a better brand experience and greater outcomes.

The Roadmap to Understanding the Super Niche

There is still a role for secondary research, and there is a lot of useful information that is either free or low-cost. Combining secondary research with firsthand experiences and point-of-views adds that filter or lens that helps us differentiate brands.  For the ongoing management of a customer journey, start with a persona. Personas should not be one-and-done but a living cycle of further exploration, development and understanding. At Woodruff, using advisory councils, in-market surveys, and audience behavior and engagement in different channels add personalization to the persona and become an essential component of further knowledge and data collection and refinement.  

We’ll Help You Find Your Niche

How about your niche audience? If you have gaps in your information and understanding, digging deep and going direct to the source can help develop a perspective that you may not have known, offering solutions never thought of before that your company’s product or service can fulfill.  

Footnote 1 2019 Almond Almanac https://www.almonds.com/sites/default/files/2020-04/2019_Almanac.pdf

[Quoted source if needed to reference: Competing on Customer Journeys, HBR, https://hbr.org/2015/11/competing-on-customer-journeys ]

]]> 5989 0 0 0 https://wearewoodruff.com/blog/pov/marketing-during-covid/ Fri, 12 Mar 2021 17:19:37 +0000 https://wearewoodruff.com/?p=6075 ad nauseum. Yes, for the past year we’ve all experienced and witnessed some of the most dramatic and daunting challenges humanity has had to face in decades. There is no doubt that it’s been devastating. But in many ways, aren’t we always in a state of perpetual uncertainty? Here are four key lessons we’ve learned from this past year to help us navigate this ever-changing world that can be applied to our personal lives and in business.

Lesson 1: Expect the Unexpected

From a global pandemic to what seemed to be an endless series of human-caused issues and catastrophes, no one could have imagined, let alone predicted, what has occurred in recent months. In short, it has underscored that anything can happen. Nothing is far-fetched, so we have to not only expect the unexpected, but we have to plan for it. From the business side, that means having a crisis communications plan. Pandemics happen, plants get shut down, supply chains get interrupted and injustices occur. For companies to successfully navigate such issues, it’s critical that they have a plan in place so they can quickly take action to address the issues and clearly communicate what they’re doing. In a February 2020 article from PR News, the media outlet described the results of a PR crisis survey they conducted with CS&A International, a specialist risk, crisis and business continuity management consultancy. They noted only about 62 percent of companies have crisis plans. Half of the respondents from those companies said their crisis plan was updated, and only 26 percent said their crisis plan was “well known” to members of their crisis management team. During a crisis, a company’s response and the speed with which it responds can either cripple it or help it shine — so it should be a high priority to have a crisis communications plan in place that is regularly updated, clearly communicated to all key team members and even practiced if possible. In short, companies need to expect the unexpected and have a plan for how to handle it.

Lesson 2: Do Better

If we’ve learned anything over the past year, it’s that we are all human. We have to push ourselves to do better and look out for each other. In fact, people expect businesses to do better and step in on societal issues. PR agency Edelman notes in its 2021 Trust Barometer report that “none of the societal leaders we track — government leaders, CEOs, journalists and even religious leaders — are trusted to do what is right…When the government is absent, people clearly expect business to step in and fill the void…The heightened expectations of business bring CEOs new demands to focus on societal engagement with the same rigor, thoughtfulness, and energy used to deliver on profits.”

Graphic created by Edelman

So we, as companies, have to do better — from watching out for our employees’ mental health that may be suffering effects from a global pandemic to taking action for greater diversity, equity and inclusion.

Lesson 3: Celebrate the Successes

In the midst of turbulent times, it’s easy to focus on the negative. But for all the bad, there is a lot of good happening as well. During the crazy, we have to celebrate what is working and what we’re doing right. Before the pandemic, Inc. Magazine showcased how “celebrating your wins not only feels great physically, but it reinforces the positive attitude and behavior you want to have show up when you face a new challenge or opportunity.” The successes and celebrations don’t diminish the importance of the work that still has to be done, but it does give us the momentum and encouragement to keep pushing and evolving. Specifically, the Inc. article provided three key benefits: • Celebrating releases endorphins that reinforce your success • Sharing your successes with colleagues and business partners tightens your network • Your celebrations position you correctly as a winner and help attract more success

Lesson 4: Keep Innovating

William S. Burroughs said that “if you’re not growing, you’re dying,” and nothing is more true in business. We are continually evolving, but recent events are forcing us to speed up that evolution. To do that, we need to do more. We need to innovate. Innovation doesn’t have to be complicated. It’s harnessing your creative ability to look at an existing challenge and thinking through it differently to come up with a new solution that’s typically more efficient than the current way of doing things. It’s innovation that helps you carve out your niche in a marketplace and better address the needs of your clients or customers. As a company with entrepreneurialism in our DNA, Woodruff looks at innovation within our own organization by empowering our teammates to find better ways of doing things to either alleviate stress internally or help maximize results for our clients. From a client perspective, we are driven to help them innovate as we find new strategies and approaches to help them solve their greatest challenges and stand out to their target audiences. “When a company has an innovative culture, it'll grow easily, despite the fact that the creative process isn't always simple,” says Theodore Henderson, author, coach and business trainer.

A Silver Lining?

So yes, this past year has been a dumpster fire, but there have been some valuable lessons that we can take away from the experience that can make us and our businesses stronger. We need to remember to expect the unexpected, because we have proof the unexpected can happen. We need to do better as humans and help society advance. We can’t forget to celebrate the successes, because success begets success. And we must always keep innovating. In fact, at Woodruff, we’re doubling down on support to drive new innovations. Confused or frustrated by where the events of the last year have left your organization? Give us a call. We’d be happy to help you sort it out and find your path for the year ahead.  ]]> 6075 0 0 0 https://wearewoodruff.com/blog/pov/driving-innovation-in-agriculture/ Tue, 16 Mar 2021 23:26:33 +0000 https://wearewoodruff.com/?p=6094 Ag Innovation Forum, which was hosted by the Kansas City Agricultural Business Council in late February. This forum showcased innovation and entrepreneurship in the region, featuring presentations from companies and organizations who are disrupting the typical agribusiness space to move agriculture forward faster. But if you know Woodruff, you know that we like to crank things up a notch wherever we can. So we did. We set up an “after hours” panel discussion following the Forum where we could have some candid conversation with three leaders who are helping their organizations innovate faster than ever before:

• Julie Borlaug, Vice President, External Relations, Inari
• Naeem Zafar, Founder, CEO, TeleSense
• Kevin Heikes, Co-Founder, CEO, IN10T

This distinguished panel shared their observations about innovation in agriculture today — what drives them, the roadblocks they see, the tools and resources that are needed and why it’s important to keep investing. So please check out our discussion, PERSPECTIVES: Advancing Agriculture Through Innovation. Our hope is that it will inspire and empower more people to drive change and innovation in an industry that we think is pretty phenomenal. And be sure to stay tuned for more in the near future!

]]> 6094 0 0 0 https://wearewoodruff.com/blog/pov/competitive-reviews-future/ Tue, 30 Mar 2021 16:00:51 +0000 https://wearewoodruff.com/?p=6141 3

Considering whether a competitive review is necessary for your business? Contact us to discuss what’s right for your business.

In addition to data and usage-patterns analysis, there is real value by including a "first-person" perspective as part of a competitive review to validate how your customers’ behavior, expectations and perceptions have changed. Customer segments may have shifted, buying journeys changed and new competitors appeared in the category are all signs that a competitive review would be a much valued exercise. Conduct competitive assessments to plan for the future, not just understand the past There are several different key exercises to consider as part of a competitive assessment that is worth the investment because they provide a rich layer of insights beyond pulling and analyzing data. Below are a couple to consider.

1. First-Person Journey

Blank-slate it. Take the buyer’s decision journey and have them walk through it, in their own words, in their own version of stages or phases.

2. PESTLE Analysis (Political, Economic, Social, Technological, Legal and Environmental)

A PESTLE process identifies the macro external forces facing and providing opportunity to an industry or organization and ultimately how those forces are opportunities and threats. Adding a micro element to a PESTLE by having customers participate in this session can bring a personalized view of how macro factors impact someone at the individual level. The results can be eye-opening and paint a personalized picture that is easy to identify with.

Competitive reviews are necessary to stay relevant and ensure your marketing strategies are on track to meet your customers’ needs and support your category growth goals. It’s time to take another look at how this investment can be very worthwhile. Give us a call to discuss an approach that’s right for you.   1. Laura LaBerge, Clayton O’Toole, Jeremy Schnieder, and Kate Smaje. “How COVID-19 has pushed companies over the technology tipping point — and transformed business forever.” McKinsey (October 5, 2020). https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever. 2. Sean Ludwig. “10 Businesses That Will Remain in Demand Post-Pandemic.” U.S. Chamber of Commerce (September 22, 2020). https://www.uschamber.com/co/start/business-ideas/high-demand-businesses-post-pandemic. 3. Gregg Johnson. “Is Your Marketing Strategy Based on the Right Data?” Harvard Business Review (May 14, 2020). https://hbr.org/2020/05/is-your-marketing-strategy-based-on-the-right-data.  ]]> 6141 0 0 0 https://wearewoodruff.com/blog/pov/social-media-contests/ Fri, 09 Apr 2021 15:13:44 +0000 https://wearewoodruff.com/?p=6178 Objective: Obtain More User-Generated Content Pet parents love seeing pictures of their pets shared and they love pet memes. For our pet food client, we create memes using fan photos. The only issue? We were having trouble sourcing that valuable UGC that would translate well for our memes. So last year, we decided to tie the tomfoolery of April Fools to a contest asking our fans to submit funny photos and videos of their pets for a chance to be turned into a meme. We ran the contest on Facebook and Instagram with a total boosting budget of less than $300 and the prize (besides being turned into a meme, of course) was simply a voucher for a bag of pet food. We made it easy to enter, too. On Facebook, we asked fans to comment with a funny picture or video of their pet, and on Instagram, they had to tag us and use the contest hashtag in the post they wanted to submit. The result was more than 100 entries, 11k impressions, and over 900 engagements, in addition to our primary goal: enough UGC that we are still using entries more than a year later.

Objective: Obtain More Product Reviews

As consumers move more and more online, they do more and more online product research, using online reviews to help them make purchase decisions (online or off). Our pet food client receives an abundance of reviews for some products while other products seem to go unnoticed. Since we know many of the followers on our client’s Facebook page feed their pets these products, we created a contest asking fans to leave reviews on the brand’s website for a chance to win a customized blanket and a voucher for a free bag of pet food. Since the review page was already live on the website, all we had to do was create contest posts for Facebook, with a link directing fans to leave a review. With a $100 boosting budget per contest post on Facebook, we generated 114k impressions, 2.4k engagements and over 150 new reviews to steer potential customers toward our client with their purchasing decisions. Not only did we generate more reviews for our client, but we also created loads of UGC through the photos the fans attached to their entries.

Objective: Promote a Product and Obtain Product-Related UGC

When a new product line is released, you’ve got to get the word out to the targeted audience. When our pet food client created a new dog food formula for working and performance dogs, we needed to target a more niche market. To promote the new product to this more active audience, we created a contest named after the new formula. To enter, fans commented with a photo or video of their dog being active on Facebook, or tagged us and used the hashtag on Instagram. The grand prize was a GoPro camera with a dog harness, a formula-branded baseball hat and vouchers for free bags of dog food. With a $500 boosting budget, we received more than 50 entries, 31k impressions and around 600 engagements. We were able to increase awareness of this formula while also generating UGC to promote the formula for months to come.

Objective: Obtain More E-newsletter Subscribers

With people spending a lot more time at home recently, it seems like every company that has ever had access to your email address is sending you an email and sending them more frequently. Our pet food client currently only sends a monthly e-newsletter that promotes our blogs, products and other relevant messages. But it also promotes any contests we are running. We’re lucky enough to have an engaged subscriber base, but we wanted to grow that base. How do you get people to agree to receive even more emails? Big prizes and the thrill of their pet’s face being featured across multiple platforms. We created a contest that directed social fans to a landing page to fill out information on their pet, include a picture and sign up for the newsletter for a chance to win the honor of being featured as the “Fan of the Month.” This is a year-long contest that started in January 2021 and runs on Facebook, Instagram and Pinterest for maximum exposure. With a boosting budget of $100 per post, we have (so far) received more than 150 entries, 186k impressions and more than 10k engagements. On top of gaining more email subscribers so we can continue to market to our customers across a variety of mediums, we also have a plethora of the pet pictures to use as UGC across our social platforms.

Endless Benefits

As you can see, simple contests help your brand reach a variety of objectives in addition to your primary goal. They can also help increase brand awareness in a cost-effective (yet actually effective) way. With social media, contests can be quite easy and fairly inexpensive to run but pay off big. In the next part of this series, we’ll dive deeper into other types of contests with different objectives, like a cause-marketing contests to help with brand reputation, trivia contests to help promote content, product sweepstakes contests as another way to increase interest in a new pet food formula and retailer promotion contests to promote smaller businesses that sell the products. When it comes to reaching goals and promoting your brand, contests are a fun and exciting way to get you there. And when pets are involved, it’s a great way to see a lot of pictures of adorable cats and dogs!]]> 6178 0 0 0 https://wearewoodruff.com/blog/pov/value-of-advisory-councils/ Tue, 13 Jul 2021 19:40:54 +0000 https://wearewoodruff.com/?p=6582 Need to understand the audiences within a niche segment? Contact us to discover how we can help.

Woodruff Advisory Councils

Our advisory councils are made up of individuals with local market knowledge, and provide an unbiased perspective that helps us get to the heart of “why”: Why they make key decisions the way they do, what challenges they have and how they determine what their opportunities are. Our advisory council members fill the knowledge gap for a variety of marketing challenges that formal research hasn’t really uncovered. They help when new products or services launch, and with overcoming industry or product issues. And, just as important, they reveal their channel preferences — what they read and why and who they look to for advice.

Adding Value for a Feed Additive Client

When working with a feed additive client with business in global markets such as Asia and Latin America, one of our advisory council members had direct experience working with the target audience, poultry nutritionists, in those markets. As a result, we were able to garner key decision making insights that weren’t widely available through other sources.

Focusing on Filtration

A filtration solutions business needed a greater understanding about how the decision-makers in multiple departments of transportation companies determined how and when real-time filter monitoring was used for the maintenance management of their fleets. Through industry influencers, we were able to connect the dots on how and when these decisions were made, which helped us develop a more relevant and accurate customer journey and uncover ways to solve the target audiences’ greatest needs.

Vetting Our Knowledge of Pet Health

Through years of working with companion animal veterinarians on a variety of pet-related health conditions and prescriptive remedies, our teams have gained firsthand experiences in the pet care space. When a large companion animal pharmaceutical company was entering an unfamiliar market and wanted to be better prepared to launch a new product, Woodruff consulted with the company to create a practical and affordable “war game” and tapped into the thinking of veterinarians who would drive the recommendations for the product. This approach resulted in a better understanding, which led to higher confidence and a more informed launch strategy. Our Woodruff team members are actively involved in associations, and through our wide range of experiences have connections in multiple business sectors that help us remain current and competitive. Through our network, we can contact an advisory council member on a variety of topics small or large. Here are a few examples of areas where we've consulted advisory council members:

• production animal health, such as dairy or poultry
• niche markets for agriculture crop production
• pet care (veterinary or consumer)

Woodruff can help lead you to unique opportunities and unpack your business challenges. Let us know how we can help. Find out more about agile research methods that Woodruff offers to help you achieve your business objectives.]]> 6582 0 0 0 https://wearewoodruff.com/blog/pov/podcasting-the-new-audio-medium/ Wed, 15 Sep 2021 15:00:42 +0000 https://wearewoodruff.com/?p=506841 Let’s look at the numbers. In 2021, the number of people listening to podcasts in the U.S. is expected to climb to 117.8 million. Having the potential to reach more than a third of the U.S. population is a lot of listeners for any industry. But, you also have to take into consideration your demographic. About 60 percent of people aged 18–34 listen to podcasts monthly, with that number dropping to about 50 percent for ages 35–45, and one-fifth of consumers over 65. For agriculture specifically, a recent Successful Farming study found that 35 percent of farmers listen to ag-related podcasts. That’s roughly 700,000 potential listeners for your message.

So, do podcasts work for ag?

The short answer: Yes! When marketing to farmers, growers and producers, audio content is one of the best ways to reach them everywhere they are. The agriculture audience is always on the go, whether that be in a tractor, in the office or in a field. As a brand, you can showcase your expertise and provide value to your audience at no cost or extra effort to them. And better yet, you’re delivering that content directly to their ears, during times that they want to listen. Compared to radio, that intentionality allows listeners to be more receptive to your message. There are not many other mediums that allow you to do that.

What to think about before starting one?

Podcasts are not difficult to start, but you need to consider many things even before launching. Primarily, you need to decide whether you need a podcast. See, because podcasts are easy to make, everyone seems to have them. In the effort to break through the noise, you need to find the content niche that allows you to stand out from the rest. If you can’t, well, you risk being part of the noise. Take some time to answer the following questions:

• Who is my audience and what kind of content do they want?
• What is my brand and what expertise/value am I able to provide to my audience?
• Is what I’m able to provide well-suited for a podcast?
• Is someone already providing the type of content?
• Can I provide the content in a better, more unique way?

If you can get through these questions and define what it is you want to drop into your audience’s ear via podcast, you should be ready.

Want to learn more?

Establishing your podcast in the market can be difficult. If you’re unsure whether a podcast is suitable for your brand or don’t know where to start, reach out to us and let us help you build a unique content medium.]]> 506841 0 0 0 https://wearewoodruff.com/blog/pov/media-relations-post-pandemic-world/ Wed, 29 Sep 2021 21:38:06 +0000 https://wearewoodruff.com/?p=506996 Go Virtual and Reduce Costs One of the best advantages of virtual events for our clients is lower costs. Removing the need for accommodation, travel and a venue can add up to some significant cost savings. Catering and local transport expenses are also gone. There are still some production costs, of course, but they are typically less than an in-person event.

Event Logistics Just Got Easier

Virtual media events have made travel logistics a lot easier to manage, in that there is often no need for them. No more organizing plane tickets, hotel reservations, airport transfers or herding groups of people from one place to the next. Instead, you simply gather email addresses, enter them into a calendar invite, make it a Zoom meeting and hit send. Done. Any PR pro knows it's not that easy, but there are many logistical benefits to a virtual setting.

Greater Media Access

Certainly, virtual events offer some advantages for the media attendees themselves. This includes the amount of time put back in their days or even weeks. No longer are they blocking off an entire day (or days) in their calendars to travel to a single event. This new schedule flexibility provides numerous benefits for their work and personal lives. Additionally, media from smaller publications with travel budget restrictions have an opportunity to attend more events if they’re virtual. We also found that the results of our virtual events were more immediate. In the virtual events we held, we often saw coverage from some media within hours of the virtual event concluding.

Improved Attendance

Engaging targeted media is key for successful events, and our experience is that virtual event attendance is either the same or better than an in-person experience. To be honest, we were pleasantly surprised at how many media responded to our first virtual event at the beginning of the pandemic. With virtual events, we can also bring spokespeople to the media that we aren't able to for live events because of busy schedules. For example, we engaged the global head of R&D for a major agriculture company as a spokesperson for a virtual event. Getting on this person's schedule to travel to a live event would be much more difficult — if not impossible.

Media’s Perspective on Virtual Events

We asked Brownfield Ag News anchor/reporter Meghan Grebner how the transition to virtual events has been for media. Meghan told us that while nothing can ever replace a live event, virtual events did have the benefit of providing access to speakers who they might not have been able to speak with in-person or in one-on-one interviews. “The increased access to the story and ability to always have it at our fingertips was also a huge perk,” Meghan said. Brownfield Ag News hosted several webinars in 2020 about the disruptions to the livestock industry. These programs allowed them to connect with additional listeners and viewers who may have been outside their traditional reach. “In-person events are one of the most enjoyable aspects of my job, and I definitely missed the face time during COVID. But virtual media events did allow reporters to stay connected and continue to tell agriculture’s story in a timely manner,” Meghan said.

Award-Winning Virtual Events

Woodruff has helped multiple clients launch successful virtual media events since the pandemic began. In June 2020, we worked with CLAAS of America to invite select ag media to a special preview of its LEXION 6000 Series straw walker combine. The virtual event included similar experiences as an in-person farm show, including presentations from key CLAAS of America representatives, equipment walk-arounds and a live Q&A session. Alta Seeds hosted the “igrowth: The Future of Sorghum” media launch event in June 2020 as well. This virtual event was designed to mimic an in-field event by streaming high-resolution video of a field tour from igrowth test plots in south Texas, with Alta Seeds personnel narrating. The event also featured technical presentations from Alta Seeds and UPL personnel, research priorities presented by the National Sorghum Producers and a moderated, live Q&A session. The CLAAS of America and Alta Seeds events had greater-than-expected media attendance and outstanding coverage (check out the results in the links above). In fact, both were so successful that we nominated them for a national media event award from NAMA (National Agri-Marketing Association). The NAMA judges agreed with us about the success of these events, with the CLAAS of America and Alta Seeds events winning first and merit (second) place, respectively, in the national Best of NAMA awards.

Missing the Personal Experiences

Of course, there are some in-person experiences that don’t take place at a virtual event, like the smaller group discussions and the personal conversations that spark new connections and ideas. For people new to the industry, it’s also harder to get to know others when your event ends with the click of the “Leave” button and no one stays around to chat or go for coffee. Media are also unable to take their own photos and videos at virtual events. But for the intention of the event itself, which is the exchange of information, virtual events work just fine.

Gasp! The Wi-Fi’s Down

There are also the ever-present technology issues lurking in the background of virtual events. Weak Wi-Fi, buffering, mismatched sound and picture, the old “you’re on mute” trick; the success of virtual events, no matter how well prepared, are always haunted by the threat of failing technology. “Expect the unexpected” is probably a good motto to live by when preparing for a virtual event. If you do have technical issues, providing a recording and slide deck immediately after the event can help dissipate any frustrations.

The Post-Pandemic Pickle

So what does the future hold for media events when life “returns to normal”? Many companies intend to offer a hybrid workforce model with remote and office workers. Is that what media events need, too? A virtual component for those who can’t (or don’t want) to travel and an in-person event for those who want to get up close and personal with the new products and the companies launching them? Or will everyone return to in-person events eventually? The decision on virtual vs. in-person may depend on who you want to attend and what you’re promoting. Some events could benefit from media being able to touch and explore the products, whereas other products don’t need that in-person experience. Similarly, looking at the list of targeted media could give you an idea if the majority of people will attend an in-person or a virtual event. If it’s about half and half, then maybe a hybrid event is the way to go.   Launching products during a pandemic added some challenges for our clients and required a new way of thinking. But we were successful in navigating these challenges and we now have a new event model to add to our repertoire. Some companies may prefer to go back to in-person media events in the future, but at least we know that virtual events do work. There’s also an opportunity to develop a hybrid model that fits the needs of multiple people, including our clients, the media and our Woodruff teams. Interested in learning more about the right balance of in-person and virtual experiences for your business initiatives? Contact us — we’d be happy to help.]]> 506996 0 0 0 https://wearewoodruff.com/blog/pov/creating-content-people-want-to-read/ Tue, 09 Nov 2021 20:47:12 +0000 https://wearewoodruff.com/?p=507117 Question: When everyone has a blog, how do you make your content stand out? Answer: Don’t write a blog. OK, it’s not that simple (and we clearly don’t have anything against blogs — you’re reading one right now). But mixing up your content program format (e.g., short videos, infographics, podcasts) can create a wider reach by delivering content the way your audience wants to absorb it. Of course, watching a short video isn’t going to be impactful if the content isn’t relevant to the audience. So you also need to make sure the content you’re creating “speaks” to your audience and makes your message stand out from the rest.

Creating Ideas with a Brain-Hurricane

Sometimes a great idea for a content piece can pop into your head at the most unexpected time — running errands, playing fetch with your dog, at 3 a.m. while you’re trying to get back to sleep. Yep, these have all happened to us. But most of the time, developing topics for a content program requires planning, research and teamwork. Our first step in developing content ideas is usually a team brainstorm — really a brain-hurricane. Rather than a quick and spontaneous brain dump, we spend time developing our ideas, gradually building and strengthening a list that culminates into a team meeting to swirl our ideas around. And “team” in this case means more than just the content team. We ask for input from everyone involved in the project, including our clients and our digital, social, public relations and SEO teams. Everyone brings their ideas to the table and then the content team narrows down the best contenders to present back to the client.

Shhh, We’re Social Listening

An important part of developing content ideas is research — what topics are trending, what people are talking about, what’s worked well in the past, what’s relevant to the timing of the content piece. One method we often use is social listening, particularly when we’re writing consumer-based content. We use social listening to gauge what’s being talked about in the industry and leverage the chatter from competitors, news sources and across the web to create content topic suggestions for our clients.

Being at One with the Audience

It’s the nature of working in an agency that the content team will be asked to write about a broad range of topics (it’s a perk of the job!). Woodruff’s clients represent an array of industries  — from pet nutrition to agriculture to animal health to equipment filtration — and it takes skill to produce meaningful and relevant content that’s specific for each client’s audience. We do this by understanding our clients, their industries and their customers. We know who our clients’ audiences are, what their challenges are and the content they want to view. We also know how to talk to them. Content written for a pet parent is going to have an entirely different tone from content developed for a veterinarian or an engine manufacturer. And if you’re a really good content creator, you can develop content that resonates with people outside the target audience. In fact, we recently had a Woodruff teammate comment that they love reading the pet nutrition blogs we write — they find them insightful and fascinating even though they don’t own a pet!

Think Outside the Blog

When the words “content program” are mentioned, blogs are often the first thing that comes to mind. However, as useful and impactful as they are (or can be, depending on whether we wrote them or not!), there are plenty of other formats that can and should be used as part of a content program. Not everyone wants (or has time) to read a thousand words. So turn those words into a 90-second video. Or a printable checklist. The content you produce needs to resonate with your audience, but so does the delivery method. There’s nothing worse than writing a Pulitzer Prize-worthy blog that doesn’t get read because your audience prefers videos. If you do use blogs as your main content format, you can add some flavor to the mix with infographics. They’re a great way to highlight the most important information in an easily digestible manner, especially if there are a bunch of numbers or facts in the content. Plus, the infographic can be easily repurposed for social media posts. Another method for (literally) broadcasting your message is the podcast. Podcasts can be a great way to directly deliver your content to people who choose to listen to them and are genuinely interested in your brand (or are at least curious about it). Check out our recent post to learn more about podcasts and how they could fit into your content program. Panel discussions can be an effective way to reach your audience with relevant content that isn’t in-your-face messaging. Woodruff recently hosted a distinguished panel of ag innovators to discuss the importance of “Advancing Agriculture Through Innovation.” The panel was a great opportunity for the participants to showcase their expertise and their passion for agriculture.

Milk It for All It’s Worth (and More!)

If you’ve already spent a significant amount of time developing one piece of content, why not use your hard work to create multiple pieces? An interview for a podcast can easily become a blog post, which can become a series of social posts. This creates a unified message that reaches your audience — however they want to be reached. Also, think about how a series of related posts can be melded together to form a new piece of content: for example, a brochure on the topic or a how-to-guide.

Optimizing Search Engine Optimization

Search engine optimization (SEO) is an important part of making sure people find the content you’ve worked so hard to produce. But so is reading a blog that is clear and concise and not filled with “relevant” search terms. A balance of SEO and readability is key. We have an amazing SEO team, but we also know that we can make their job much easier if the content is great to begin with. If the content is good, meaning that it does its job and conveys the right message to the right audience, the SEO team can focus more on optimizing and less on “fixing.”   You can do anything with content marketing. The problem is, you can literally do anything with content marketing. The challenge is finding the right thing to do. Effective content that resonates with an audience delivers the right information in the right format. And finding that sweet spot between topic and delivery method is what we do best. If you’d like us to help develop unexpected ideas for your content program — find that sweet spot — give us a call.]]> 507117 0 0 0 https://wearewoodruff.com/blog/pov/pet-social-media-contests/ Tue, 07 Dec 2021 23:04:20 +0000 https://wearewoodruff.com/?p=507229 first part of this series, we discussed a few of the different types of contests you can run on your social media channels to reach a variety of objectives, including collecting user-generated content (UGC), getting product reviews, achieving e-newsletter subscriptions and more. In part two, we’ll discuss a few other contest objectives and ideas that have helped grow our pet food client’s social media audience, including supporting charitable organizations through cause marketing, showing love to small pet food retailers, using games to market products and promoting our brand through sweepstakes.

Objective: Support Charitable Organizations Through Cause Marketing

As an agency of pet lovers with a pet food client that has gained the loyalty of animal shelters and rescues across the country, it only made sense to showcase some of these organizations and give back to them the way they give back to animals in need. We had the opportunity to do just that around Valentine’s Day with a giveaway where we featured 12 animal shelters in the United States and allowed fans to vote on their favorite shelters to win free bags of pet food. Of course, all 12 shelters were deserving and received free food, but the voting decided the amount of food we’d donate, with the top two shelters receiving 20 free bags each and the two shelters with the smallest number of votes receiving five free bags each. Literally a win-win situation. At the time of contest completion, this giveaway garnered our highest number of contest entries to date — 3,058 — and had reached the highest number of people to date — 122 thousand users just on Facebook and Instagram. A big contributor to this success was that many of the shelters shared the contest on their own social media pages, exposing our brand to many of their large audiences. The giveaway also resulted in 11,366 social channel engagements and 76K impressions on Twitter, and the e-newsletter blast that went to subscribers helped garner a large number of entries (1,334 entries on the day of the email). In addition to our primary goal of supporting the shelters and rescues who feed our client’s pet food, we were exposed to many prospective customers and were able to collect contest entrant information.

Objective: Support Local Retailers and Promote the “Where to Buy” Page on the Website

In a world where everything is available online, it can be tempting to pick up your phone and submit your order for your next bag of pet food from an online retailer rather than taking a trip to the local mom-and-pop shop down the road — but local retailers need some love, too! This was especially the case when they were hit hard by the pandemic in 2020. Our pet food client has a robust network of small retailers across the country, and last year, we wanted to show our appreciation for them in the form of a contest by encouraging fans to purchase from a local retailer for Small Business Saturday. We also used this contest to promote the “Where to Buy” page on our website so customers could find retailers near them. To enter this contest, fans were asked to tag or comment the name of their local retailer on our Facebook, Twitter and Instagram contest posts. In just one day, this giveaway resulted in 57 entries, 757 engagements, 7K impressions and 5K people reached. It also showed customers our appreciation of local retailers and support of them during the pandemic. This support extended to the contest prizes — winners received a gift card for that local retailer, along with a voucher for a free bag of food.

Objective: Promote Products Through a Game

When thinking of a unique way to promote a new product line of grain-inclusive dog food recipes for our pet food client, we decided to test the waters with a trivia contest. In order to promote our new product and its benefits, we came up with a series of trivia questions about the different recipes and the overall product line, releasing new questions each week for the month the contest ran. To enter, fans were directed to our website from social media channels (Facebook, Instagram and Twitter) to fill out a trivia quiz. Winners received two samples of the new grain-inclusive recipe, a voucher for a free bag of any of our foods and other swag. With a paid budget of $250, we received 786 entries, 193K impressions, reached 119K people and received 930 engagements on our social media channels. Not only were we able to increase awareness of our new product line, but we were able to interact with our fans in an engaging way and collect consumer information that allowed us to better customize our customer database.

Objective: Promote the Brand Through a Sweepstakes

Generally speaking, the easier the entry method, the better the contest performance. That’s why sweepstakes tend to perform so well on social media channels — you’re not asking for a lot, just some info about the customer, and bam, they’re entered to win a prize. This explains the success of a year-long contest we’re running for our pet food client, which to date has garnered over 19K entries, 8K engagements, 422K impressions on Twitter, Instagram and Pinterest, reached over 121K people on Facebook and Instagram and resulted in over 10K newsletter opt-ins. These numbers make it our most successful contest to date, and the entry method really was simple! To enter, customers visited a landing page on our website and provided information about themselves and their pets for a chance at winning one of four prize packs, which contain seasonal swag, vouchers for free bags of food and more. Not only did this contest allow us to significantly grow our email list, but it expanded our audience on social media, increasing brand recognition.

Think Outside the Box

Contests don’t need to fit a mold — experimenting with new entry methods, objectives, tactics and so forth is what makes social media contests so much fun and keeps customers hooked. Many of the contests described above were first-timers for our pet food client, yet a few of them set records for entries, reach and other metrics. Social media contests continue to prove themselves as effective ways to reach consumers online and promote brands in an organic way that doesn’t feel too sales-y. And hey, when cats and dogs are involved, can you really go wrong?]]> 507229 0 0 0 https://wearewoodruff.com/blog/pov/listen-level-up-your-marketing-social-listening-framework/ Tue, 04 Oct 2022 19:23:07 +0000 https://wearewoodruff.com/?p=2007674 Redpoint Global), and two-thirds of consumers want to see ads that are personalized to their interests (Boston Consulting Group).

Listen Better

One way marketers can learn more about their target audience is to develop more compelling and relevant campaigns. This means social listening: the aggregating and analyzing of social media conversations and trends happening not just around your brand, but around your industry as a whole. With the right listening tools and processes, you can better understand your target audiences, including how your brands, products or messaging are being perceived by those audiences — and then use those insights to make better marketing decisions. The real-time nature of social listening data allows us to be agile and adjust strategies as needed; we can use consumer insights to fine-tune campaigns, improve marketing outcomes, improve customer experiences and refine products and services. We’ve written about the basics of social listening before, and there are a myriad number of reasons why listening should be a tool in your arsenal, from improving your content ideation to identifying audience insights to preventing a small issue from exploding into a full-blown social media crisis. Today, we’re taking a deeper look at how exactly you can put listening into practice using the L.I.S.T.E.N. framework adapted from Sprout Social. Download the L.I.S.T.E.N. Framework  

Stage 1: Listen to Learn

Social listening is all about learning. To set yourself up for success, however, you need to home in on what exactly you’re trying to learn. Cast too wide a net and you’ll have a hell of a time getting any actionable insights. Here are a few ways to get started:

1. List the questions you currently have regarding your brand, such as:
   • How are we perceived by the target audience?
   • What are the main questions or concerns posted by customers or prospective customers?
   • What channels are used by our audience when discussing our brand?
2. Dig into some of the existing conversations about your brand and related topics. This can help you identify what you already know and what questions you still have.

In the Learn stage, you can gain insights or measure metrics like:

• Keyword volume and spikes
• Sentiment
• Top conversation topics, hashtags and engaged posts (on owned and non-owned pages)

 

Stage 2: Identifying a Direction

Once you’ve settled on what you want to learn, it’s time to identify what your audience is looking for and how that connects to your brand. In this stage, the aim is to connect consumer, industry and cultural insights in social conversations to your brand offering. Here’s how:

1. List the major conversation drivers (including specific people, influencers and channels) and topics for your audience and (more broadly), industry.
2. Map each driver to your core audience needs.
3. Map each need to your brand’s value proposition or content.

In the Identify stage, you’ll want to keep an eye on the following metrics and insights:

• Top conversation drivers and topics
• Macro and micro influencers

 

Stage 3: Segmentation

With more information about your audience and relevant conversation drivers, you’re ready to better segment that audience. It’s time to take your knowledge and use it to inform or update your personas, including what they like, what they don’t, trends, and share of voice vs. your competitors. Actions for this stage include:

1. Building out your social personas, including examples, emerging trends and channel-specific behaviors.
2. Defining the overlap and/or difference between your personas and competitive personas based on listening insights.

Metrics and insights for the Segment stage include:

• Audience demographics (gender, location, etc.)
• Top engagers
• Trending hashtags
• Competitor performance

 

Stage 4: Time to Teach

Learnings and updated personas in hand, it’s time to go forth and share the insights you’ve gleaned from listening with the broader team. While this should certainly include the marketing team, be sure that relevant insights are shared with sales, any consumer-facing teams and your executives to ensure alignment. This includes:

1. Training the rest of your marketing and customer-facing teams on behavioral insights, trends and core personas.
2. Reinforcing trainings on a monthly and/or quarterly basis as your audience and results evolve.

In this stage, relevant metrics and insights include:

• Most resonant topics
• Top surprising insights
• Top trends

 

Stage 5: Evolve Your Strategy

Remember how we mentioned the real-time nature of social listening? It means you’re never more than a few clicks away from gaining additional insights on your audience — and that you should consistently access this information and use it to strategically re-evaluate and evolve your current strategy. This means you should:

1. Take a look at your current strategy compared to your audience personas and current trends; adjust accordingly.
2. Be open to testing. Try testing one campaign based on your listening data and benchmark it against a previous campaign.

As you evolve your strategies, your KPIs will include:

• Overall campaign performance and benchmarks
• Top-performing keywords and topics

 

Stage 6: Nurture (Then Repeat)

After evolving and testing your strategy, it’s time to develop a long-term plan based on your learnings. This isn’t a set-it-and-forget it plan, though — you need to include time to listen and repeat the process in order to truly optimize your marketing. How do you go about achieving this?

1. Determine how social and social listening can be used to move the needle on or better inform planning for larger business goals.
2. Schedule regular reviews of your data with your team, including executives, to highlight the opportunities you see for building long-term value for your business.

Nurture stage metrics include:

• Brand health and perception — today vs. where you aspire to be
• Competitive share of voice
• Any other KPIs that ladder up to your business goals

 

Go Forth and Listen!

With the L.I.S.T.E.N. framework under your belt, your brand will be better-equipped to enter the wide web of social chatter available and apply the insights gained more effectively. Want to chat more about listening? We’re happy to talk.]]> 2007674 0 0 0 https://wearewoodruff.com/blog/pov/transparency-essential-in-knowledge-seeking-world/ Fri, 18 Nov 2022 19:14:17 +0000 https://wearewoodruff.com/?p=2007727 Maybe you would look in a second store to compare options if you were going there anyway. Well, things have changed. Customers can now compare multiple products from multiple brands, check which retailer has the best deal and which product gets the best review. Handy stuff for consumers. But… customers also have the ability to dig deeper into the brand itself. For some people, choosing a product is not just about features and price. Depending on their own values, they may ask (among other things) where was it made, was it packaged sustainably, was it ethically produced, how does the brand respond to reviews and what was the company’s social media response to a recent world event? And that’s why transparency is so important for businesses.

A Thorough Background Check

Customers want access to brand information, and if it’s not freely available, it can affect their buying decisions — or worse, end up as negative publicity for the business (“They’re hiding something”). Gone are the days where brands offered a small statement about their values, manufacturing processes or product origins in the “About” section of their website (if they said anything at all). Customers want to learn about who a company really is, and they want a detailed description, not just a one-liner. A blog (or another form of content) is the perfect place to provide some of the details customers want to know. You could create an infographic about your manufacturing or supply chain processes, discuss your sustainability efforts or highlight valued employees in a series of videos. Content like this can show potential customers who you are and how your products are made — which may just be what you need to make that conversion. But it’s not easy to start a blog, and maintaining one is even…not…easier. If you doubt your ability to regularly update a blog or keep it filled with quality content, we can help.

Respond to Reviews (Honestly)

Customers also want an open and responsive line of communication with a brand. Creating a place on your website for customers to provide feedback or to ask questions shows customers you care about their opinions and want to hear from them. It also gives you the opportunity to respond to their comments, which may not be possible on other forums. But make sure you do respond — and that it’s timely, respectful and empathetic. Show your customers you’re listening and you care. However, you need to be honest in your response. It’s one thing to say, “We’re always looking to improve our process based on customer feedback.” But do you actually improve your processes? Because transparency is about being truthful, too. If you have no intention of “improving your processes,” you need to change your standard response. If you do make a change, show your customers that you listened, and tell them that the change was made because of them.

Social Media Sleuths

Ahh, social media. A wonderful marketing tool, but also home to good comments, bad reviews and viral posts that can turn ugly very quickly. And it’s a place where, if you’re not completely honest, it’s probably going to come back to bite you. If not now, maybe five years from now, because everything on the internet seems to last forever. Make sure you’re posting the whole truth and nothing but the truth, because it’s likely that someone, somewhere will find out if you’re not. We’ve posted before about content being proactive and not reactive on social media. The same advice applies to transparency. If you’re aware of an issue, let your customers know as soon as possible. They’re going to find out anyway, and this way you can control the message. Customers will likely appreciate that you’re being upfront and will respect your honesty and openness. You may lose some customers but being transparent may keep more than if they had found out from another source.

Look Within, Too

Transparency is also important within your business. Being open and honest with employees builds trust. And if your employees trust you, they’re more likely to stick around. The pandemic brought about the “great resignation,” making employee retention a hot issue for businesses. If leaders are upfront with their employees about how the company is performing, the challenges they’re facing and the plans for the future, employees are going to feel more comfortable in their position and are less likely to be scrolling through job postings during their break. Woodruff is employee owned (we’re an ESOP), and we practice an open-book policy with our finances. If an employee wants to look through the books and see how the business is doing, our CEO is happy to do this. Shelley reminds staff of this opportunity every time she gives a quarterly update at our staff meetings. Transparency with our finances empowers us all to continue growing the agency and reach our financial goals — because we can see how close we are to meeting them. A survey of direct reports found that employees were more likely to recommend their organization as a good place to work if their leader was trustworthy versus if they were a good communicator. The author of the article suggested that leaders will benefit more from spending time earning the trust of employees than perfecting the content in their well-delivered presentation.

Keep Some Things a Mystery

A transparent business can help you engage with customers better and develop trust and loyalty that can last through any future bumps in the road. Of course, you also don’t want to be too transparent. Your competitors are also looking at everything you do and everything you post. So keep the secrets to your success in-house. Need help being more transparent? Clearly, you should give us a call.]]> 2007727 0 0 0 https://wearewoodruff.com/blog/pov/topic-based-social-listening/ Wed, 23 Nov 2022 21:01:06 +0000 https://wearewoodruff.com/?p=2007733 Bust Out Your Toolbox Social listening tools can sift through millions of messages to help you understand what individuals actually want to see as they scroll across their favorite platform. This knowledge allows you to tailor your social posts for the audience, putting your company’s information out there but in a way that aligns with timely trends and targets the right people. A way to smash through the clutter! If you read our previous post on social listening, you’re already familiar with the L.I.S.T.E.N. framework to build a long-term plan for success. But we can take it even further and use social listening to provide insight on specific topics to tap into the concerns, trends, questions, etc. your audience is having in real time. This is called topic-based social listening. To provide an example of topic-based social listening, let’s say you own an agrochemical company that specializes in solutions for corn growers. “It’s corn!” has been trending for several weeks during 2022, but what else are growers, retailers, media and competitors talking about specific to corn? And how are those messages being received on social media? Sifting through the social listening results, you begin seeing growers mention that corn rootworms are wreaking havoc on their fields. The messages are receiving traction as folks discuss potential solutions and reach out to one another for updates. As you’re looking at these messages, you realize that not only do you have the answers to their questions, but you also have the right solutions for growers to use on their fields. You begin to map out the states you’re seeing corn rootworm mentions and work with team members in those states to start a campaign on corn rootworm solutions and best practices. Next, you begin working with team agronomists to map out states that will likely be affected in the future to give growers a head start on protecting their fields. And you spread the word, data and projections through social media outlets with appropriate trending keywords or hashtags. This one lead discovered through social listening can lend itself to a myriad of marketing possibilities to reach your consumers when and where they need your products most. Before we can get to those end products, though, we need to highlight helpful pointers for achieving optimal results.

Keywords and Hashtags

When setting up your search criteria, social listening platforms should have an “include” list to add keywords and hashtags relevant to your topic. They should also have an “exclude” list to add keywords and hashtags irrelevant to your search. Once you’ve established keywords and hashtags you know are associated with the topic, add them to the social listening criteria. This is your base to start with. Note that the topic you’re listening to is evolving alongside trends or issues as your audience experiences them. By monitoring social listening at least once a week, you’ll be able to quickly react to hashtags or keywords that are trending and align with your brand. For example, you may have #Corn and #CornField as two of the original hashtags. As fall approaches, you start to notice #CornHarvest is showing up alongside any mention of #Corn. In addition, you notice #CandyCorn begins popping up in your search. You’ll want to add #CornHarvest to your include list and exclude #CandyCorn to make sure your results continue to stay relevant. Next, ask yourself if there is a way you can incorporate #CornHarvest into an upcoming post. Are there products or best practices you can recommend that growers consider for next year as they’re evaluating this year’s harvest? Now is your time to create such a post and add that trending hashtag. Your tweet, Facebook post and/or LinkedIn post will now be visible to anyone searching for #CornHarvest. Remember, just because something is trending does not mean you need to put it in future posts. You know your brand best, and if #CandyCorn has nothing to do with what you’re marketing, do not include it.

Geographies and Themes

Knowing your topic is great, but how do you know it’s pertinent to where you are? You can narrow your topic search to a specific country and province(s) or state(s). Say your company only sells products in North Dakota, Nebraska and Georgia. You can fine-tune your social listening tool and see messages that mention those states. From there, you might notice growers in North Dakota are battling certain pest pressures and farmers in Nebraska are enduring a catastrophic drought. Does your company offer solutions or best practices to alleviate the stresses you see trending? If your team offers solutions or suggestions for these challenges, you can tap into that with your messaging. If you don’t offer the right solutions at this moment, maybe this opens up a larger conversation with your team on how to help your audience moving forward. A win-win due to social listening!

Create Collaborations

Social listening can expand and leverage the right partnerships for your company. No matter what industry you’re in, today’s influencers and potential collaborators may not be the same six months from now. It’s one of the many reasons social listening year-round is beneficial for your team. Reach out to a company or influencer you see frequently within your results to collaborate on ways you can work together. These conversations could lead to Facebook Live discussions, a TikTok video walking through the benefits of your products and so much more. Not only could this move increase your reach, but it could provide additional ways to engage with potential customers.

Thought Leadership Makes Them Hear

Social listening can highlight breaking news or the latest tips in the industry in real time. Monitor your results at least once a week to create social posts or share articles as soon as something starts trending. Adding posts to your lineup that are not all about your products or services nicely aligns with the 80 percent of the 80/20 social media rule: try to balance posts between 80 percent useful information to your audience and 20 percent explicit promotion of your product or service. You don’t log on to Facebook, Twitter, LinkedIn, TikTok or Instagram just to look at ads — and neither does your audience. Build your credibility by being a thought leader. Disseminate those timely finds and create a sustainable relationship with your demographic to drive those sales home.

Start Listening Today

We see those wheels turning. You’re visualizing how social listening can help you really hear your audience. So now it’s time for the big question. Are you ready to start uncovering all that untapped potential? Our Woodruff team is a phone call or email away — ready to strategize on how to best use topic-based social listening to reach your company’s goals. Contact us today to chat. After all, we’re listening.]]> 2007733 0 0 0 https://wearewoodruff.com/blog/pov/mastodon-it-might-not-be-your-twitter-refuge/ Tue, 17 Jan 2023 22:18:01 +0000 https://wearewoodruff.com/?p=2507812 Elon Musk officially purchased Twitter, the internet has been in a frenzy. Courtesy of a subscription-based Twitter verification program (Twitter Blue), imposter accounts wreaked havoc on Twitter’s platform that even extended to stock market dips for companies like Eli Lilly and Lockheed Martin. As a result, Twitter’s top advertisers have pulled funding from the platform, and many individual users have also abandoned the app in search of an alternative to meet their microblogging needs. While Twitter may be facing some severe turbulence as it undergoes the change in leadership, it remains an important platform for many brands and users. However, understanding the alternatives that are cropping up can give brands an inside look at changing user habits. When it comes to alternatives, one of the apps that people have flocked to in droves is Mastodon, a free and open-source software for running self-hosted social networking services.

What Exactly Is Mastodon?

Beyond the vague and tech-focused definition of being “a free and open-source software,” Mastodon is defined as a decentralized social media platform. But again, what does that mean? To break it down, that means that Mastodon is not one giant social network similar to Facebook or Twitter. Instead, the platform is broken down into different “instances,” otherwise known as severs. Anyone with the know-how can set up a Mastodon instance in order to connect with like-minded individuals. New Mastodon users are given the opportunity to select from a wide array of communities (or instances) whose users might share similar interests. One social media expert described instances as “dorms.” In other words, where other social platforms like Twitter and Facebook clump every user into one location, Mastodon uses instances to separate users into their very own “dorm room.” This can be overwhelming at first when you’re trying to find the conversations that are happening on the platform. You see, on Mastodon, you may never have access to the people in every instance. The platform has three separate timelines:

1. Home Timeline: these are the posts from the people you follow, whether on your instance or another
2. Local Timeline: posts from everyone in your instance
3. Federated Timeline: posts from everyone your instance knows about (local and other instances)

The instance that you choose to join at the beginning can influence the people you’re able to connect with. It allows for a diversity of cultures within the Mastodon community to form.

Should My Brand Start a Mastodon Account?

If you’re wondering whether Mastodon is right for your brand and your marketing strategy, the short answer is: probably not yet. Unless your brand focuses on video games and technology, which is presently the mass populus of Mastodon, the platform might not be the right move. Additionally, the general consensus among Mastodon users is that they aren’t ready to see brands join their instances. Some brands, such as Volkswagen and Raspberry Pi, have joined the platform, in some cases just to secure their handles. As of the end of November, Volkswagen hadn’t posted to their Mastodon account. Raspberry Pi, however, had been active for several weeks, amassing more than 28,000 followers. Unlike VW, though, Raspberry Pi joined Mastodon by creating their own instance, giving them control over the rules they adhere to and the type of content they put out. However, with only 1 million active users on Mastodon as of the beginning of November, the platform has a long way to go before it can be the next big social media platform. For reference, Twitter has over 300 million active monthly users, with an exact estimated number of monthly users disputed on several sites. For brands, Mastodon will likely never replace Twitter because the platform has absolutely no paid or advertising component. This means that brands would have to wholly rely on an organic social strategy to find success on a platform that keeps people segmented into various instances. An organic social strategy is still a viable strategy for many brands, though, in conjunction with a strong paid social strategy. While Mastodon may or may not be the future of social media as we know it, organic social strategies will continue to play a key role in the success of every social media manager’s playbook. Woodruff has a team of successful social media strategists that have years of experience in guiding brands through the constant algorithm changes from Facebook to TikTok both organically and through social ads.

If Mastodon Isn’t the Future for Brands on Social Media, Why Is It So Popular?

Mastodon’s popularity is similar to that of BeReal's — an app that only allows users to post once in a 24-hour period, and specifically has a two-minute time frame when users are supposed to post their daily update. Both platforms offer an ad-free, more authentic place for users to be their unfiltered selves. In fact, it wasn’t all that long ago that TikTok offered the same thing. Videos on TikTok in 2020 were simple and unfiltered after nearly a decade of social media transforming into an influencer-driven business.

How Social Is it?

It’s been said recently that social media is becoming less social and more media. Social media is no longer about connecting with people, but instead is about being entertained. After all, Twitter has long been known for being the place people go when there’s something newsworthy. Back in September, Twitter reported that 94 percent of its users expressed an interest in current events. Their trending topics allow people to instantaneously keep up with what’s happening in the world around them. Mastodon doesn’t offer that level of convenience, but for the users who are interested, the platform encourages connection and community. People are able to be their uncurated selves on Mastodon within 500 characters. It’s a true microblogging environment that brings back memories of the early days of the internet when people shared the more menial bits of their day on their timelines versus the perfected, Photoshopped, edited and filtered parts of their lives.

It’s Not the Answer…Yet

Mastodon is not and should not be considered a refuge for brands fleeing from Twitter. Instead, it should serve as a reminder to all social media managers and users that people don’t always want to see the perfect post. Sometimes they just want to be reminded that the person on the other side of the screen is a human, too. While Mastodon may not be the future of social media, it could serve as a useful tool for brands looking to listen in to the conversations being had about them and the products they offer. Hashtags are a prominent feature on the platform, making it an excellent tool for the future of social listening. Brands can, and likely should, leverage Mastodon to listen in on conversations to see what people in your target audience are talking about. If you’re struggling with creating authentic content that showcases your humanity for your brand, Woodruff has experts ready to help. Our team has a diverse array of experience in a broad range of industries. Whether your industry is in agriculture, animal health, pet care, financial services, sports marketing, health care or any other, the team at Woodruff can help you put the social back in social media.]]> 2507812 0 0 0 https://wearewoodruff.com/blog/pov/transformational-thinking-think-outside-the-office/ Mon, 30 Jan 2023 22:24:27 +0000 https://wearewoodruff.com/?p=2507829 Through the Lens of the Client In late September, a group of Woodruffians and Alta Seeds employees traveled to Manhattan, Kansas, to visit one of the seed company’s test plots. Alta Seeds, one of our agricultural clients, embraced the opportunity to connect in person after hearing about our desire to get out in the fields and tour. Seeing firsthand what our client does was an invaluable experience for everyone who attended. We deepened our understanding of our client’s business model and their customer base, which can only translate to better work. You see, the sorghum industry isn’t as simple as “seed companies sell to farmers.” Instead, you may be surprised to learn that primary customers for a seed company like Alta Seeds are seed distributors and retailers who then sell their inventory to farmers and growers across the country. Though we have quite a bit of experience with sorghum, it’s always important to have firsthand knowledge of a client’s products, especially when it comes to crop strains and hybrids. Plus, as our company grows, it’s great for newer team members who haven’t met with a client in person yet to get out into the field. After all, there’s a huge difference in seeing the products via video versus in real life. We immediately took everything we learned on this firsthand tour and started pouring it into strengthening our client’s marketing toolkit and creating campaigns that align with our client’s brand and mission in 2023.

Learning in Motion

Since our tour, we’ve developed a new website for Alta Seeds to distinguish them as the true sorghum leaders they are in the industry. Discussing crop and client updates in person helped our team think beyond a conventional web design and transform our client’s website into a tool for grower success, season after season. Our tour directly helped us revamp our client’s YouTube channel. We were able to use keywords gathered from the tour to enhance the search engine optimization of their channel. Through the redevelopment of video titles and descriptions, we transformed their channel to serve as a resource for anyone wanting to learn more about sorghum and the hybrids Alta Seeds offers. Beyond developing a new website and giving their YouTube channel a facelift, we’ve transformed our day-to-day projects, including social media management, for the better since stepping foot in the field and getting out from behind our desks. Attending a field tour has been a transformative experience for the team at Woodruff, allowing us to better serve our client as a whole.

Through the Lens of the Grower

After the success of our Alta Seeds tour, a trio of Woodruffians traveled to Clearwater, Kansas, in early November to meet with a milo grower. We learned a lot while riding in the combine during the tail end of harvest, including what issues were top-of-mind for farmers, some of the media they consumed and what it was like to become a no-till operation. While we’ve mentioned sorghum in the previous paragraphs, it’s important to note the difference in how the grower we visited referred to his crop. What is called sorghum by some was widely referred to as milo in the state of Kansas. This may sound as simple as tomayto versus tomahto, right? But the words we choose in conversation and in marketing matter. Our choices show our team’s investment in our demographic and our passion about the industries we serve. Taking time to understand regional differences in your demographics — more easily obtained in casual conversation — will set you apart from your competitors. Speaking of standing out from your competition, the grower we visited was one of the first in his area to go no-till back in 1999. Not only did this switch make sense from an environmental standpoint, but he shared that it also made financial sense. Allowing the nutrients, biomass and residue to be recycled back into the soil to create healthier fields meant the grower saw roughly $30 more per bushel from this sustainable switch. No-till was something he was passionate about long before 1999. However, he explained the shift had to wait until it was his time to take over the operation. Each generation of growers can bring something new to the table to enhance the efforts of growers past — whether that’s environmental, managerial or yield potential improvements. And this conversation served as a great reminder that the research, solutions and tools we develop today for a healthier tomorrow do not fall on deaf ears. Current and future growers are listening. When reviewing potential products for his operation, he explained he looks at two key factors: 1) affordability and 2) whether it will harm the beneficial insects needed in his fields. The latter he doesn’t budge on. What else can we learn from conversations and tours like this? Digestible data and transparency will be monumental when marketing to current and future growers. Solutions that can improve the health of our planet while also ensuring our society a safe source of food is not a trend. It’s a priority that has already been adopted by many, years prior. It’s time to use that transformative thinking from conversations you have with growers yourselves to understand how we can all best serve them in their large task of feeding a growing population with less resources and land than they had 60+ years ago.

How We Use This Info for Transformative Thinking

Getting out of the office and into the field has already been incredibly beneficial for our team as we learned directly from farmers and our clients how best to serve them. We believe that learning from the source is crucial in order to be better marketers for those who are stewards of the land. You’ve heard it time and time again: “There’s no such thing as a dumb question!” If there’s one thing we can emphasize when you take trips of your own, it’s not to be afraid to ask the questions — and then take time to really listen to your clients and your demographics when they answer. One of the many amazing characteristics of those involved in agriculture is their willingness to help educate others on the process they go through to ensure the food we eat safely gets from the field to the dinner plate. You don’t have to be an expert when you step on the field; you just have to have an open mind, ready to bring the information back to your team, your current clients and your potential clients. There’s something we can learn from everyone. And who knows what conversation will spark that million-dollar idea! Trips across the Midwest this past fall showed us the value of getting out of the office and into the fields. And we’re already gearing up for the third tour scheduled for the spring. Stay tuned!]]> 2507829 0 0 0 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007929 Sat, 25 Feb 2023 22:56:06 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007929 3007929 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "How to use weird holidays to your marketing advantage" Date: Sat, 25 Feb 2023 22:56:05 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How to use weird holidays to your marketing a= dvantage" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/pets/weird-national-days-pet-marketing/=0D=0A=0D=0AAuthor: =D1=81= =D0=B5=D1=82=D0=BE=D1=87=D0=BD=D0=B0=D1=8F =D1=82=D0=BE=D1=80=D0=B3=D0= =BE=D0=B2=D0=BB=D1=8F (IP address: 171.38.5.182, 171.38.5.182)=0D=0AEmai= l: 77103336@outlook.com=0D=0AURL: https://www.gate.io/ru/signup/612995= =0D=0AComment: =0D=0AReading your article helped me a lot and I agree wi= th you. But I still have some doubts, can you clarify for me? I'll keep= an eye out for your answers.=0D=0A=0D=0AApprove it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000038#wpbody-cont= ent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?ac= tion=3Dtrash&c=3D6000038#wpbody-content=0D=0ASpam it: https://www.wearew= oodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000038#wpbody-conten= t=0D=0ACurrently 25 comments are waiting for approval. Please visit the= moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comm= ents.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007930 Sat, 25 Feb 2023 22:56:08 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007930 3007930 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <2b74ce3ba0f27a1acc9906fcd6fa5216@wearewoodruff.com> Subject: [Woodruff] Please moderate: "How to use weird holidays to your marketing advantage" Date: Sat, 25 Feb 2023 22:56:06 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How to use weird holidays to your marketing a= dvantage" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/pets/weird-national-days-pet-marketing/=0D=0A=0D=0AAuthor: =D1=81= =D0=B5=D1=82=D0=BE=D1=87=D0=BD=D0=B0=D1=8F =D1=82=D0=BE=D1=80=D0=B3=D0= =BE=D0=B2=D0=BB=D1=8F (IP address: 171.38.5.182, 171.38.5.182)=0D=0AEmai= l: 77103336@outlook.com=0D=0AURL: https://www.gate.io/ru/signup/612995= =0D=0AComment: =0D=0AReading your article helped me a lot and I agree wi= th you. But I still have some doubts, can you clarify for me? I'll keep= an eye out for your answers.=0D=0A=0D=0AApprove it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000038#wpbody-cont= ent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?ac= tion=3Dtrash&c=3D6000038#wpbody-content=0D=0ASpam it: https://www.wearew= oodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000038#wpbody-conten= t=0D=0ACurrently 25 comments are waiting for approval. Please visit the= moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comm= ents.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007931 Sun, 26 Feb 2023 03:07:46 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007931 3007931 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <9021b1c52a80d999da7d591182406a48@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Sustainability Reports as a Marketing Tool" Date: Sun, 26 Feb 2023 03:07:45 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Sustainability Reports as a Marketing Tool" i= s waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agri= culture/marketing-transparency-with-sustainable-agriculture/=0D=0A=0D=0A= Author: gate io labs (IP address: 171.38.5.182, 171.38.5.182)=0D=0AEmail= : 85200448@outlook.com=0D=0AURL: https://www.gate.io/de/signup/612995=0D= =0AComment: =0D=0AReading your article helped me a lot and I agree with= you. But I still have some doubts, can you clarify for me? I'll keep an= eye out for your answers.=0D=0A=0D=0AApprove it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000039#wpbody-content= =0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dtrash&c=3D6000039#wpbody-content=0D=0ASpam it: https://www.wearewood= ruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000039#wpbody-content= =0D=0ACurrently 26 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007932 Sun, 26 Feb 2023 03:07:48 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007932 3007932 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Sustainability Reports as a Marketing Tool" Date: Sun, 26 Feb 2023 03:07:46 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Sustainability Reports as a Marketing Tool" i= s waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agri= culture/marketing-transparency-with-sustainable-agriculture/=0D=0A=0D=0A= Author: gate io labs (IP address: 171.38.5.182, 171.38.5.182)=0D=0AEmail= : 85200448@outlook.com=0D=0AURL: https://www.gate.io/de/signup/612995=0D= =0AComment: =0D=0AReading your article helped me a lot and I agree with= you. But I still have some doubts, can you clarify for me? I'll keep an= eye out for your answers.=0D=0A=0D=0AApprove it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000039#wpbody-content= =0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dtrash&c=3D6000039#wpbody-content=0D=0ASpam it: https://www.wearewood= ruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000039#wpbody-content= =0D=0ACurrently 26 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007933 Sun, 26 Feb 2023 13:26:31 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007933 3007933 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <0af24594dd66592f0edfcb0897df7b3b@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Hires Two, Promotes Two" Date: Sun, 26 Feb 2023 13:26:30 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Hires Two, Promotes Two" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-sweitzer-hires-two-promotes-two/=0D=0A=0D=0AAuthor: gate io (IP add= ress: 171.38.5.26, 171.38.5.26)=0D=0AEmail: 48002622@outlook.com=0D=0AUR= L: http://alphatoys.ru/bitrix/redirect.php?goto=3Dhttps://www.gate.io/id= /signup/612995=0D=0AComment: =0D=0AFor my thesis, I consulted a lot of i= nformation, read your article made me feel a lot, benefited me a lot fro= m it, thank you for your help. Thanks!=0D=0A=0D=0AApprove it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000040#wp= body-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comme= nt.php?action=3Dtrash&c=3D6000040#wpbody-content=0D=0ASpam it: https://w= ww.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000040#wpbo= dy-content=0D=0ACurrently 27 comments are waiting for approval. Please v= isit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/e= dit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007934 Sun, 26 Feb 2023 15:42:51 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007934 3007934 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <4f8a1ff982cfb90b5f71c3c1cb629bab@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Wins Big at Regional NAMA Awards" Date: Sun, 26 Feb 2023 15:42:50 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Wins Big at Regional NAMA Awards" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/= woodruff-sweitzer-showcases-expertise-regional-nama-award-wins/=0D=0A=0D= =0AAuthor: gate io (IP address: 171.38.5.26, 171.38.5.26)=0D=0AEmail: 44= 637724@outlook.com=0D=0AURL: http://go.football-bartar.ir/?url=3Dhttps:/= /www.gate.io/uk/signup/612995=0D=0AComment: =0D=0AFor my thesis, I consu= lted a lot of information, read your article made me feel a lot, benefit= ed me a lot from it, thank you for your help. Thanks!=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000041#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000041#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000041#wpbody-content=0D=0ACurrently 28 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007935 Sun, 26 Feb 2023 15:42:52 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007935 3007935 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Woodruff Wins Big at Regional NAMA Awards" Date: Sun, 26 Feb 2023 15:42:51 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Wins Big at Regional NAMA Awards" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/= woodruff-sweitzer-showcases-expertise-regional-nama-award-wins/=0D=0A=0D= =0AAuthor: gate io (IP address: 171.38.5.26, 171.38.5.26)=0D=0AEmail: 44= 637724@outlook.com=0D=0AURL: http://go.football-bartar.ir/?url=3Dhttps:/= /www.gate.io/uk/signup/612995=0D=0AComment: =0D=0AFor my thesis, I consu= lted a lot of information, read your article made me feel a lot, benefit= ed me a lot from it, thank you for your help. Thanks!=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000041#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000041#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000041#wpbody-content=0D=0ACurrently 28 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007936 Mon, 27 Feb 2023 03:24:11 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007936 3007936 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"The=20?= =?UTF-8?Q?=E2=80=9CSmaller=20Everything=E2=80=9D=20Trend:=20How=20?= =?UTF-8?Q?Does=20It=20Affect=20Your=20Pet=20Health=20Business=3F"?= Date: Mon, 27 Feb 2023 03:24:10 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "The =E2=80=9CSmaller Everything=E2=80=9D Tren= d: How Does It Affect Your Pet Health Business?" is waiting for your app= roval=0D=0Ahttps://wearewoodruff.com/blog/pets/what-small-pet-trend-= means-for-pet-health-brands/=0D=0A=0D=0AAuthor: gate io (IP address: 171= .38.5.26, 171.38.5.26)=0D=0AEmail: 22168015@outlook.com=0D=0AURL: http:/= /www.youthop.com/link?u=3Dhttps://www.gate.io/pt/signup/612995=0D=0AComm= ent: =0D=0AFor my thesis, I consulted a lot of information, read your ar= ticle made me feel a lot, benefited me a lot from it, thank you for your= help. Thanks!=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-a= dmin/comment.php?action=3Dapprove&c=3D6000042#wpbody-content=0D=0ATrash= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c= =3D6000042#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp= -admin/comment.php?action=3Dspam&c=3D6000042#wpbody-content=0D=0ACurrent= ly 29 comments are waiting for approval. Please visit the moderation pan= el:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?commen= t_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007937 Mon, 27 Feb 2023 03:24:12 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007937 3007937 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <733114e95436c4061b610e13e07db0e2@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"The=20?= =?UTF-8?Q?=E2=80=9CSmaller=20Everything=E2=80=9D=20Trend:=20How=20?= =?UTF-8?Q?Does=20It=20Affect=20Your=20Pet=20Health=20Business=3F"?= Date: Mon, 27 Feb 2023 03:24:11 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "The =E2=80=9CSmaller Everything=E2=80=9D Tren= d: How Does It Affect Your Pet Health Business?" is waiting for your app= roval=0D=0Ahttps://wearewoodruff.com/blog/pets/what-small-pet-trend-= means-for-pet-health-brands/=0D=0A=0D=0AAuthor: gate io (IP address: 171= .38.5.26, 171.38.5.26)=0D=0AEmail: 22168015@outlook.com=0D=0AURL: http:/= /www.youthop.com/link?u=3Dhttps://www.gate.io/pt/signup/612995=0D=0AComm= ent: =0D=0AFor my thesis, I consulted a lot of information, read your ar= ticle made me feel a lot, benefited me a lot from it, thank you for your= help. Thanks!=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-a= dmin/comment.php?action=3Dapprove&c=3D6000042#wpbody-content=0D=0ATrash= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c= =3D6000042#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp= -admin/comment.php?action=3Dspam&c=3D6000042#wpbody-content=0D=0ACurrent= ly 29 comments are waiting for approval. Please visit the moderation pan= el:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?commen= t_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007938 Mon, 27 Feb 2023 22:00:18 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007938 Wordfence activity from February 20, 2023 to February 27, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; 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Wordfence activity from February 20, 2023 to February 27, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period February 20, 2023 to February 27, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 185.190.24.90   Panama 80 132.226.13.15   Japan 71 185.16.237.59   Turkey 32 14.225.19.86   Vietnam 32 45.81.39.196   United States 28 20.106.124.252   United States 26 104.43.163.133   United States 25 193.142.147.68   Germany 22 34.163.54.59   France 21 143.198.213.18   Singapore 20 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 10 154   Panama 1 80   Japan 1 71   Singapore 3 40   France 2 33   Vietnam 1 32   Turkey 1 32   Germany 3 29   Ukraine 3 22   Netherlands 2 20 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents and 61 additional attacks View Recent Traffic Recently Modified Files Modified File February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.3)" is available. A new version of the plugin "All-in-One WP Migration (v7.71)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.0)" is available. A new version of the plugin "Post SMTP (v2.4.3)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.6)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.1)" is available. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.1)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3007938 0 0 0 ]]>

Wordfence activity from February 20, 2023 to February 27, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period February 20, 2023 to February 27, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 185.190.24.90   Panama 80 132.226.13.15   Japan 71 185.16.237.59   Turkey 32 14.225.19.86   Vietnam 32 45.81.39.196   United States 28 20.106.124.252   United States 26 104.43.163.133   United States 25 193.142.147.68   Germany 22 34.163.54.59   France 21 143.198.213.18   Singapore 20 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 10 154   Panama 1 80   Japan 1 71   Singapore 3 40   France 2 33   Vietnam 1 32   Turkey 1 32   Germany 3 29   Ukraine 3 22   Netherlands 2 20 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents February 27, 2023 3:09pm 132.226.13.15 (Japan) Blocked for Known malicious User-Agents and 61 additional attacks View Recent Traffic Recently Modified Files Modified File February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html February 27, 2023 11:46am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.3)" is available. A new version of the plugin "All-in-One WP Migration (v7.71)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.0)" is available. A new version of the plugin "Post SMTP (v2.4.3)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.6)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.1)" is available. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.1)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: Wordfence activity for February 27, 2023 on www.wearewoodruff.com Date: Mon, 27 Feb 2023 22:00:17 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A= =0A=0A=0A=09=0A=09=09=0A=09=0A

=0A=09= =09=09 =0A=09=09=09=09 =0A=09=09=09=09=09Wordfence activity from February 20, 2023 to February 27, 2023=09=09=09=09 =0A=09=09= =09=09=0A=0A=09=09=09=09 =0A=09=09=09=09=09This email was sent from your website https://wearewoodruff.com and is= a summary of security related activity that Wordfence monitors for the= period February 20, 2023 to February 27, 2023. NOTE: You are using the= free version of Wordfence and are missing out on features like real-tim= e firewall rule and malware signature updates, country blocking, and det= ecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now.=09=09=09= =09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09Top 10 IPs Blocked=09=09=09=09 = =0A=0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09= =09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09Block Count=0A=09=09=09=09=09=09=0A=09= =09=09=09=09=0A=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09<= td style=3D"font-size: 100%; vertical-align: baseline; font-weight: norm= al; text-align: left; border-collapse: collapse; margin: 0; padding: 6px= 4px; border: 1px solid #cccccc;background-color: #eeeeee;" align=3D"lef= t" valign=3D"baseline">71=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09= 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=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09 IP Country 185.190.24.90 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09Panama=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09 80 132.226.13.15 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09Japan=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09 185.16.237.59 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=  =0A=09=09=09=09=09=09=09=09=09=09Turkey=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09 32 14.225.19.86 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09Vietnam=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09 32 45.81.39.196 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09United States=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09 20.106.124.252 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United= States=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 26 104.43.163.133<= /code> =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United States= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 25 193.142.147.68 =0A=09=09=09= 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=09=09=09=0A=09=09=09=09 Username Login Attempts Existing User =0A=09=09=09=09=09=09=09=09=09No failed logins yet.=09=09=09=09=09= =09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security Options=0A=09=09=09=09 =0A=09= =09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09 Recently Blocked Attacks=0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09IP / Action=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09<= td style=3D"font-size: 100%; vertical-align: baseline; font-weight: norm= al; text-align: left; border-collapse: collapse; margin: 0; padding: 6px= 4px; border: 1px solid #cccccc;background-color: #eeeeee;" align=3D"lef= t" valign=3D"baseline">=0A=09=09=09=09=09=09=09=09 132.226.13.15 (Japan) =0A=09=09=09=09= =09=09=09=09 Blocked for Known malicious User-Agents =0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"odd" style=3D"font-size: 100%; vertical-align: baseline; mar= gin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Time February 27, 2= 023 3:09pm =0A=09=09=09=09=09=09=09=09132.226.13.15 (Japan) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Ag= ents =0A=09=09=09=09=09=09=09 February 27, 2023 3:09pm =0A=09=09=09=09=09=09=09=09 132.226.13.15 (Japan) =0A=09=09=09=09=09=09= =09=09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 February 27, 2023 3:09pm =0A=09=09=09=09=09=09=09=09 132.226.13.15 (Japan) =0A=09=09=09=09=09=09=09=09<= pre class=3D"display-file" style=3D"font-size: 12px; vertical-align: bas= eline; width: 420px; margin: 0; padding: 0; border: 0; white-space: norm= al;">Blocked for Known malicious User-Agents=0A=09=09=09=09=09=09= =09 February 27, 2023 3= :09pm =0A=09=09=09= =09=09=09=09=09 132.22= 6.13.15 (Japan) =0A=09=09=09=09=09=09=09=09 Blocked for Known= malicious User-Agents =0A=09=09=09=09=09=09=09 Febr= uary 27, 2023 3:09pm =0A=09=09=09=09=09=09= =09=09 132.226.13.15 (= Japan) =0A=09=09=09=09=09=09=09=09 Blocked for Known maliciou= s User-Agents =0A=09=09=09=09=09=09=09 February 27, 2023 3:09pm February 27, 2023 3:09pm =0A=09=09=09=09=09=09=09=09 132.226.13.15 (Japan) =0A=09=09=09=09=09=09= =09=09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 February 27, 202= 3 3:09pm =0A=09= =09=09=09=09=09=09=09 = 132.226.13.15 (Japan) =0A=09=09=09=09=09=09=09=09 Blocked for= Known malicious User-Agents =0A=09=09=09=09=09=09=09 February 27, 2023 3:09pm =0A=09=09=09=09= =09=09=09=09 132.226.1= 3.15 (Japan) =0A=09=09=09=09=09=09=09=09 Blocked for Known ma= licious User-Agents =0A=09=09=09=09=09=09=09 February 27, 2023 3:09pm =0A=09=09=09=09=09=09=09=09 132.226.13.15 (Japan) =0A=09= =09=09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09 =0A=09= =09=09=09=0A=09=09=09=09=09=09=09=09 and 61 additional attacks =0A=09=09= =09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09= =09=09View Recent Traffic=0A=09= =09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Recently Modified Files =0A= =0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= 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=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Modified File February 27, 2023 11:46a= m =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= 4cb7a3c3acf33751ea3b413846d2e82f/index.html =0A=09=09=09=09=09=09= =09=09 Febr= uary 27, 2023 11:46am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e52= 4b39e2/2016/10/index.html =0A=09=09=09=09=09=09=09=09 February 27, 2023 11:46am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064= e524b39e2/2018/08/index.html =0A=09=09=09=09=09=09=09=09 February 27, 2023 11:4= 6am =0A=09=09=09= =09=09=09=09=09=09 wp-con= tent/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/in= dex.html =0A=09=09=09=09=09=09=09=09 February 27, 2023 11:46am =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.= html =0A=09=09=09=09=09=09=09=09 February 27, 2023 11:46am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3= -bcabb487031429c0d1c1064e524b39e2/2018/02/index.html =0A=09=09=09= =09=09=09=09=09 February 27, 2023 11:46a= m =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= bcabb487031429c0d1c1064e524b39e2/2016/11/index.html =0A=09=09=09=09= =09=09=09=09 = February 27, 2023 11:46am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c10= 64e524b39e2/2016/09/index.html =0A=09=09=09=09=09=09=09=09 February 27, 2023 11:46am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064= e524b39e2/2016/index.html =0A=09=09=09=09=09=09=09=09 February 27, 2023 11:46a= m =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.= html =0A=09=09=09=09=09=09=09=09 =0A= =0A=09=09=09=09 This list may include WordPress core/plugin/theme updates, error lo= gs, cache files, and other normal changes. =0A=0A=09=09=09=09=0A=09= =09=09=09 Updates Needed =0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 Core =0A=09=09=09=09=09 =0A=09=09=09=09=09=09 A new version of WordPress (v= 6.1.1) is available. =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 Plugins =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Accelera= ted Mobile Pages (v1.0.81)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Ajax Load More (v5.6= .0.3)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "All-in-One WP Migration (v7.71)" i= s available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Autoptim= ize (v3.1.5)" is available. This update includes security-r= elated fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new ve= rsion of the plugin "Better Search Replace (v1.4.2)" is availa= ble. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "emfluence Marketing Platform (v2.13)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Enable Media Replace (v4.0.3)" is available. This update= includes security-related fixes.=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09A new version of the plugin "Error Log Monitor (v1.7= .4)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Popup Maker (v1.18.0)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Post SMT= P (v2.4.3)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Public Post Preview (v2.10.0)"= is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Raw HTML (v1.6.4)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Redirect= ion (v5.3.9)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Search Exclude (v1.3.1)" is= available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "SearchWP Live Ajax Search (v1.7.4)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Simple History (v3.4.0)" is available. This update inc= ludes security-related fixes.=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Smash Balloon Custom Faceb= ook Feed (v4.1.6)" is available. This update includes secur= ity-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "W3 Total Cache (v2.3.0)" is availa= ble. This update includes security-related fixes.=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "W= P Activity Log (v4.4.3.2)" is available. This update includ= es security-related fixes.=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "Yoast SEO (v20.1)" is av= ailable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "Advanced Custom Fields PRO (v6.0.7)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;All-in-One WP Migration Unlimited Extension (v2.49)" is availa= ble. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Gravity Forms (v2.7.1)" is available. =09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09Update Now=0A=09=09=09=09=09 =0A=09=09=09=09= =0A=09=09=09=09 =0A=09=09=09=09=09If you would like= to sign-in to https://www.wea= rewoodruff.com please click here now. You can change the frequency of this email or= turn it on and off by visiting your Wordfence options page.=09=09=09=09 = =0A=0A=09=09=09=09 =0A=09=09=09=09=09No longer an a= dministrator for this site? Click= here to stop receiving security alerts.=0A=09=09=09=09 =0A=09=09= =09 =0A=09=09

=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007939 Tue, 28 Feb 2023 06:59:06 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007939 3007939 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <37235fe20c15c6c268f74085a2f6e474@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Staying Afloat Amid the Rising Tide of Pet Care Mergers" Date: Tue, 28 Feb 2023 06:59:05 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Staying Afloat Amid the Rising Tide of Pet Ca= re Mergers" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pets/how-pet-businesses-weather-mergers-acquisitions/=0D=0A=0D= =0AAuthor: ltc =D0=B2 =D1=80=D1=83=D0=B1=D0=BB=D0=B8 (IP address: 171.38= .5.26, 171.38.5.26)=0D=0AEmail: 67140515@outlook.com=0D=0AURL: https://w= ww.gate.io/uk/signup/612995=0D=0AComment: =0D=0AI wanted to thank you fo= r this good read!! I absolutely loved every little bit ofit. I have you= bookmarked to look at new stuff you post.=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600004= 3#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000043#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000043#= wpbody-content=0D=0ACurrently 30 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007940 Tue, 28 Feb 2023 06:59:07 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007940 3007940 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Staying Afloat Amid the Rising Tide of Pet Care Mergers" Date: Tue, 28 Feb 2023 06:59:06 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Staying Afloat Amid the Rising Tide of Pet Ca= re Mergers" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pets/how-pet-businesses-weather-mergers-acquisitions/=0D=0A=0D= =0AAuthor: ltc =D0=B2 =D1=80=D1=83=D0=B1=D0=BB=D0=B8 (IP address: 171.38= .5.26, 171.38.5.26)=0D=0AEmail: 67140515@outlook.com=0D=0AURL: https://w= ww.gate.io/uk/signup/612995=0D=0AComment: =0D=0AI wanted to thank you fo= r this good read!! I absolutely loved every little bit ofit. I have you= bookmarked to look at new stuff you post.=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600004= 3#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000043#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000043#= wpbody-content=0D=0ACurrently 30 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007941 Wed, 01 Mar 2023 12:18:17 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007941 New submission from Newsletter Signup

First Name   Jeff Last Name   Sossamon Email   sossamonj@icloud.com Country   United States Industry   Communications, PR, pet care Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> 3007941 0 0 0 ]]>

First Name   Jeff Last Name   Sossamon Email   sossamonj@icloud.com Country   United States Industry   Communications, PR, pet care Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <91148c94c437239e6f83c3c45c7e1137@wearewoodruff.com> Subject: New submission from Newsletter Signup Date: Wed, 01 Mar 2023 12:18:16 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D=0A =0D=0A =

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09  =0D=0A=09=09 = =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = Jeff=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 = &= nbsp; =0D=0A=09= =09 Sossamon=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 sossamonj@icloud.com=0D=0A=09=09 = =0D=0A=09=09 = Country=0D=0A=09=09 =   =0D=0A= =09=09 United States=0D=0A=09=09 = = =0D=0A=09=09 Industry=0D= =0A=09=09 =0D=0A=09=09 Communications, PR, pet ca= re=0D=0A=09=09 =0D=0A=09=09 = Email Opt-In=0D=0A=09=09 =   =0D=0A=09=09 = TRUE=0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = Lead Source=0D=0A=09=09 =  =0D=0A=09=09 =0D=0A=09=09 = Web - Newsletter/Blog Sign-Up=0D=0A=09=09 = =0D=0A=

=0D=0A=09=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007942 Wed, 01 Mar 2023 15:42:51 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007942 3007942 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <4842f22fc97202169104b72d43968b7a@wearewoodruff.com> Subject: [Wordfence Alert] www.wearewoodruff.com Wordfence Upgraded to version 7.9.1 Date: Wed, 01 Mar 2023 15:42:50 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Wednesday 1st of March 2023 at 09:42:49 AM=0AThe Wordfence administr= ative URL for this site is: https://wearewoodruff.com/wp-admin/admin= .php?page=3DWordfence=0AYour Wordfence installation has been upgraded to= version 7.9.1=0A=09NOTE: You are using the free version of Wordfence. U= pgrade today:=0A - Receive real-time Firewall and Scan engine rule updat= es for protection as threats emerge=0A - Real-time IP Blocklist blocks t= he most malicious IPs from accessing your site=0A - Country blocking=0A= - IP reputation monitoring=0A - Schedule scans to run more frequently a= nd at optimal times=0A - Access to Premium Support=0A - Discounts for mu= lti-year and multi-license purchases=0A=0AClick here to upgrade to Wordf= ence Premium:=0Ahttps://www.wordfence.com/zz1/wordfence-signup/=0A--=0AT= o change your alert options for Wordfence, visit:=0Ahttps://www.wearewoo= druff.com/wp-admin/admin.php?page=3DWordfence&subpage=3Dglobal_options= =0ATo see current Wordfence alerts, visit:=0Ahttps://www.wearewoodruff.c= om/wp-admin/admin.php?page=3DWordfence=0A=0A=0A=0ANo longer an administr= ator for this site? Click here to stop receiving security alerts: https:= //wearewoodruff.com/?_wfsf=3DremoveAlertEmail&jwt=3DeyJhbGciOiJIUzI1= NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRldmVsb3BlckB3ZWFyZXdvb2RydWZmLmNvbSI= sIl9leHAiOjE2NzgyOTAxNjl9.kL9lLp5eDyzFAoEe7YV8pJz162lGg2nw1O2PNgQPWKU]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007943 Wed, 01 Mar 2023 23:12:11 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007943 New submission from Contact

First Name   B'Jion Last Name   Wright Email   bjionw@yahoo.com Country   United States What are you interested in?   Career Inquiry Message   Hello! I applied to your Public Relations Specialist position back in January. I'd like to inquiry about my applications status. Was it denied? Thank you! Lead Source   Web - Contact Us

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First Name   B'Jion Last Name   Wright Email   bjionw@yahoo.com Country   United States What are you interested in?   Career Inquiry Message   Hello! I applied to your Public Relations Specialist position back in January. I'd like to inquiry about my applications status. Was it denied? Thank you! Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Wed, 01 Mar 2023 23:12:10 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007944 Thu, 02 Mar 2023 03:19:32 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007944 New submission from Contact

First Name   Jack Last Name   Ryles Email   raylesjack@gmail.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Hi We Are Wood Ruff Team, I am Jack and I'd like to offer a paid guest post on wearewoodruff.com. I have a proven track record of writing high-quality content and have published articles on similar topics on other websites. Please let me know if you're interested and we can discuss further details, thank you. Sincerely, Jack Content Writer Lead Source   Web - Contact Us

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First Name   Jack Last Name   Ryles Email   raylesjack@gmail.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Hi We Are Wood Ruff Team, I am Jack and I'd like to offer a paid guest post on wearewoodruff.com. I have a proven track record of writing high-quality content and have published articles on similar topics on other websites. Please let me know if you're interested and we can discuss further details, thank you. Sincerely, Jack Content Writer Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <6be4c65ce0e032c76b4903b535f24e33@wearewoodruff.com> Subject: New submission from Contact Date: Thu, 02 Mar 2023 03:19:31 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007945 Thu, 02 Mar 2023 03:35:16 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007945 3007945 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <8c9e6a4d4e24b6cb8b759a13e335b9a6@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Are you treating your agency partners like outsiders?" Date: Thu, 02 Mar 2023 03:35:15 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Are you treating your agency partners like ou= tsiders?" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/agriculture/keys-to-ideal-client-marketing-agency-relationship/= =0D=0A=0D=0AAuthor: gate io fon =C5=9Fifresi (IP address: 171.38.4.116,= 171.38.4.116)=0D=0AEmail: 69801048@outlook.com=0D=0AURL: https://www.ga= te.io/tr/signup/612995=0D=0AComment: =0D=0AVery nice post. I just stumbl= ed upon your blog and wanted to say that I=E2=80=99ve really enjoyed bro= wsing your blog posts. In any case I=E2=80=99ll be subscribing to your f= eed and I hope you write again soon!=0D=0A=0D=0AApprove it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000044#wpbo= dy-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dtrash&c=3D6000044#wpbody-content=0D=0ASpam it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000044#wpbody= -content=0D=0ACurrently 31 comments are waiting for approval. Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007946 Thu, 02 Mar 2023 03:35:17 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007946 3007946 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Are you treating your agency partners like outsiders?" Date: Thu, 02 Mar 2023 03:35:16 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Are you treating your agency partners like ou= tsiders?" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/agriculture/keys-to-ideal-client-marketing-agency-relationship/= =0D=0A=0D=0AAuthor: gate io fon =C5=9Fifresi (IP address: 171.38.4.116,= 171.38.4.116)=0D=0AEmail: 69801048@outlook.com=0D=0AURL: https://www.ga= te.io/tr/signup/612995=0D=0AComment: =0D=0AVery nice post. I just stumbl= ed upon your blog and wanted to say that I=E2=80=99ve really enjoyed bro= wsing your blog posts. In any case I=E2=80=99ll be subscribing to your f= eed and I hope you write again soon!=0D=0A=0D=0AApprove it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000044#wpbo= dy-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dtrash&c=3D6000044#wpbody-content=0D=0ASpam it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000044#wpbody= -content=0D=0ACurrently 31 comments are waiting for approval. Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007947 Thu, 02 Mar 2023 12:21:57 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007947 New submission from Contact

First Name   Andrew Last Name   Hudson Email   andrew@nichemarketingfirm.com Country   United States What are you interested in?   Career Inquiry Message   Hi, I am not looking for a lawyer or any sort of legal assistance. However, what I have to say will be worth your while, so take a minute to hear me out. Currently, I am working with over 250 attorneys across the United States. I have a proposal that is mutually beneficial for you and my client in terms of Google ranking. I will place a link to your website on one of my client’s web page, and in return you place a link to my client’s website on your web page. The exchange of links will help both websites go higher up in Google Search Results, and there is no cost involved. This technique of improving website ranking is 100% legit and it does not violate any Google terms of service. If the proposition sounds good or you have further questions, feel free to contact me. I look forward to your email. Yours Sincerely, Andrew Hudson 33-18 35 Road Long Island City, NY, 11106 (212) 355 1516 andrew@nichemarketingfirm.com Company Name   nichemarketingfirm Job Title   From Our Law Firm to Yours – a Request Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

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First Name   Andrew Last Name   Hudson Email   andrew@nichemarketingfirm.com Country   United States What are you interested in?   Career Inquiry Message   Hi, I am not looking for a lawyer or any sort of legal assistance. However, what I have to say will be worth your while, so take a minute to hear me out. Currently, I am working with over 250 attorneys across the United States. I have a proposal that is mutually beneficial for you and my client in terms of Google ranking. I will place a link to your website on one of my client’s web page, and in return you place a link to my client’s website on your web page. The exchange of links will help both websites go higher up in Google Search Results, and there is no cost involved. This technique of improving website ranking is 100% legit and it does not violate any Google terms of service. If the proposition sounds good or you have further questions, feel free to contact me. I look forward to your email. Yours Sincerely, Andrew Hudson 33-18 35 Road Long Island City, NY, 11106 (212) 355 1516 andrew@nichemarketingfirm.com Company Name   nichemarketingfirm Job Title   From Our Law Firm to Yours – a Request Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <1ca5af0e5ee9762300742be50f87ac13@wearewoodruff.com> Subject: New submission from Contact Date: Thu, 02 Mar 2023 12:21:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007948 Fri, 03 Mar 2023 09:47:26 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007948 New submission from Contact

First Name   Vlada Last Name   Rybak Email   vlada.rybak@jooble.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Hi, I am Partnership Manager at Jooble USA. Based on the content of your site, we would like to collaborate with you and display your banner advertisement on our website, as we believe our users will find it useful. We will publish this for a permanent period (you can always change the picture, keywords, links). It is important to note that no payment is required for our collaboration, because it is mutually beneficial. To exchange, we would like you to place a link to Jooble anywhere on your site. Is it possible to cooperate with you? What kinds of collaborations might interest you? Industry   Media Company Name   Jooble Job Title   Partnership manager Lead Source   Web - Contact Us

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First Name   Vlada Last Name   Rybak Email   vlada.rybak@jooble.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Hi, I am Partnership Manager at Jooble USA. Based on the content of your site, we would like to collaborate with you and display your banner advertisement on our website, as we believe our users will find it useful. We will publish this for a permanent period (you can always change the picture, keywords, links). It is important to note that no payment is required for our collaboration, because it is mutually beneficial. To exchange, we would like you to place a link to Jooble anywhere on your site. Is it possible to cooperate with you? What kinds of collaborations might interest you? Industry   Media Company Name   Jooble Job Title   Partnership manager Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Fri, 03 Mar 2023 09:47:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007949 Fri, 03 Mar 2023 18:51:58 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007949 New submission from Newsletter Signup

First Name   sibam Last Name   sain Email   sibam.netcore@gmail.com Country   United States Industry   Internet Company   Netcore Title   Deliverabiility Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> 3007949 0 0 0 ]]>

First Name   sibam Last Name   sain Email   sibam.netcore@gmail.com Country   United States Industry   Internet Company   Netcore Title   Deliverabiility Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <23a641e07a8c85a131093990772d68da@wearewoodruff.com> Subject: New submission from Newsletter Signup Date: Fri, 03 Mar 2023 18:51:57 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D=0A <= /tr>=0D=0A

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09= =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = sibam=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 =   =0D=0A= =09=09 sain=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 sibam.netcore@gmail.com=0D=0A=09=09 = =0D=0A=09= =09 Country=0D=0A=09=09=   = =0D=0A=09=09 United States=0D=0A=09=09 = =0D=0A=09=09 Industry<= /font>=0D=0A=09=09   =0D=0A=09=09 Internet= =0D=0A=09=09 =0D=0A=09=09 = Compa= ny=0D=0A=09=09   =0D=0A=09=09 = Netc= ore=0D=0A=09=09 =0D=0A=09=09 = Title=0D=0A=09=09 =   =0D=0A=09=09 = Deliverabiility=0D=0A=09=09 = =0D=0A=09=09 = Email Opt-In=0D=0A=09=09 =  = ; =0D=0A=09=09 = TRUE=0D=0A=09=09 = =0D=0A=09=09 = Lead Source=0D=0A=09=09 =   = =0D=0A=09=09 Web - Newsletter/Blog Sign-Up=0D=0A=09=09 =0D=0A

=0D=0A=09=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007950 Sat, 04 Mar 2023 11:34:08 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007950 New submission from Newsletter Signup

First Name   Dawn Last Name   Smith Email   dmssjs@gmail.com Country   United States Industry   veterinary Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> 3007950 0 0 0 ]]>

First Name   Dawn Last Name   Smith Email   dmssjs@gmail.com Country   United States Industry   veterinary Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Newsletter Signup Date: Sat, 04 Mar 2023 11:34:07 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D= =0A =0D=0A

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 <= /tr>=0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = Dawn=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 = &= nbsp; =0D=0A=09= =09 Smith=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 dmssjs@gmail.com=0D=0A=09=09 = =0D=0A=09=09 = Country=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = United States=0D=0A=09=09 = =0D=0A=09= =09 Industry=0D=0A=09=09=   = =0D=0A=09=09 veterinary=0D=0A=09=09 = =0D=0A=09=09 Email Opt-In=0D=0A=09=09   =0D=0A=09=09 TRUE=0D=0A=09= =09 =0D=0A=09=09 Lead Source=0D=0A=09=09   =0D=0A=09=09 = Web - Newslet= ter/Blog Sign-Up=0D=0A=09=09 <= /td>=0D=0A=09=09 =0D=0A

=0D=0A=09= =0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007951 Sat, 04 Mar 2023 11:35:34 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007951 New submission from Newsletter Signup

First Name   Dawn Last Name   Smith Email   dmssjs@gmail.com Country   United States Industry   veterinary & product development Company   in development Title   owner Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> 3007951 0 0 0 ]]>

First Name   Dawn Last Name   Smith Email   dmssjs@gmail.com Country   United States Industry   veterinary & product development Company   in development Title   owner Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Newsletter Signup Date: Sat, 04 Mar 2023 11:35:33 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D=0A <= /tr>=0D=0A

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 <= /tr>=0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = Dawn=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 = &= nbsp; =0D=0A=09= =09 Smith=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 dmssjs@gmail.com=0D=0A=09=09 = =0D=0A=09=09 = Country=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = United States=0D=0A=09=09 = =0D=0A=09= =09 Industry=0D=0A=09=09=   = =0D=0A=09=09 veterinary & product developmen= t=0D=0A=09=09 =0D=0A=09=09 = Company=0D=0A=09=09 =   =0D=0A=09=09 = in development=0D=0A=09=09 = =0D=0A=09=09 = Title=0D=0A=09=09 =  =0D=0A=09=09 =0D=0A=09=09 = owner=0D=0A=09=09 = =0D=0A=09=09 = Email Opt-In=0D=0A=09=09 =   =0D=0A= =09=09 TRUE=0D=0A=09=09 = =0D=0A=09= =09 Lead Source=0D=0A=09= =09   = =0D=0A=09=09 Web - Newsletter/Blog Sign-Up=0D=0A=09=09 =0D=0A

=0D=0A=09=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007952 Sat, 04 Mar 2023 19:50:39 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007952 3007952 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Words matter when talking about antimicrobials and food animals" Date: Sat, 04 Mar 2023 19:50:38 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Words matter when talking about antimicrobial= s and food animals" is waiting for your approval=0D=0Ahttps://www.wearew= oodruff.com/blog/agriculture/how-to-talk-about-antibiotic-antimicrobial-= use-in-food-animals/=0D=0A=0D=0AAuthor: mengo coin (IP address: 171.38.7= .16, 171.38.7.16)=0D=0AEmail: 29913187@outlook.com=0D=0AURL: https://www= .gate.io/pt-br/signup/612995=0D=0AComment: =0D=0ADo you mind if I quote= a couple of your articles as long asI provide credit and sources back t= o your website?My blog site is in the very same niche as yours and my us= ers would certainly benefit from some of the information you present her= e.Please let me know if this okay with you. Thanks!=0D=0A=0D=0AApprove i= t: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000045#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000045#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000045#wpbody-content=0D=0ACurrently 32 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007953 Sat, 04 Mar 2023 19:50:41 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007953 3007953 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <8e24e30e1709e10f82222e45aa119bcd@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Words matter when talking about antimicrobials and food animals" Date: Sat, 04 Mar 2023 19:50:39 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Words matter when talking about antimicrobial= s and food animals" is waiting for your approval=0D=0Ahttps://www.wearew= oodruff.com/blog/agriculture/how-to-talk-about-antibiotic-antimicrobial-= use-in-food-animals/=0D=0A=0D=0AAuthor: mengo coin (IP address: 171.38.7= .16, 171.38.7.16)=0D=0AEmail: 29913187@outlook.com=0D=0AURL: https://www= .gate.io/pt-br/signup/612995=0D=0AComment: =0D=0ADo you mind if I quote= a couple of your articles as long asI provide credit and sources back t= o your website?My blog site is in the very same niche as yours and my us= ers would certainly benefit from some of the information you present her= e.Please let me know if this okay with you. Thanks!=0D=0A=0D=0AApprove i= t: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000045#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000045#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000045#wpbody-content=0D=0ACurrently 32 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007954 Sat, 04 Mar 2023 22:57:22 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007954 3007954 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Product packaging for e-commerce builds, reinforces brand loyalty" Date: Sat, 04 Mar 2023 22:57:21 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Product packaging for e-commerce builds, rein= forces brand loyalty" is waiting for your approval=0D=0Ahttps://www.wear= ewoodruff.com/blog/branding/product-marketers-focus-ecommerce-packaging/= =0D=0A=0D=0AAuthor: baby dogecoin yorum (IP address: 171.38.7.16, 171.38= .7.16)=0D=0AEmail: 82655982@outlook.com=0D=0AURL: https://www.gate.io/tr= /signup/612995=0D=0AComment: =0D=0AVery nice post. I just stumbled upon= your blog and wanted to say that I=E2=80=99ve really enjoyed browsing y= our blog posts. In any case I=E2=80=99ll be subscribing to your feed and= I hope you write again soon!=0D=0A=0D=0AApprove it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000046#wpbody-cont= ent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?ac= tion=3Dtrash&c=3D6000046#wpbody-content=0D=0ASpam it: https://www.wearew= oodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000046#wpbody-conten= t=0D=0ACurrently 33 comments are waiting for approval. Please visit the= moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comm= ents.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007955 Sat, 04 Mar 2023 22:57:25 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007955 3007955 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <50e752b18cca1bf3225f30feb4efbea4@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Product packaging for e-commerce builds, reinforces brand loyalty" Date: Sat, 04 Mar 2023 22:57:22 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Product packaging for e-commerce builds, rein= forces brand loyalty" is waiting for your approval=0D=0Ahttps://www.wear= ewoodruff.com/blog/branding/product-marketers-focus-ecommerce-packaging/= =0D=0A=0D=0AAuthor: baby dogecoin yorum (IP address: 171.38.7.16, 171.38= .7.16)=0D=0AEmail: 82655982@outlook.com=0D=0AURL: https://www.gate.io/tr= /signup/612995=0D=0AComment: =0D=0AVery nice post. I just stumbled upon= your blog and wanted to say that I=E2=80=99ve really enjoyed browsing y= our blog posts. In any case I=E2=80=99ll be subscribing to your feed and= I hope you write again soon!=0D=0A=0D=0AApprove it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000046#wpbody-cont= ent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?ac= tion=3Dtrash&c=3D6000046#wpbody-content=0D=0ASpam it: https://www.wearew= oodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000046#wpbody-conten= t=0D=0ACurrently 33 comments are waiting for approval. Please visit the= moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comm= ents.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007956 Sun, 05 Mar 2023 05:26:02 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007956 3007956 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <0b53550958e8c5ef6a126c53566b1434@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Employees Find Inspiration at HOW Design Conference" Date: Sun, 05 Mar 2023 05:26:01 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Employees Find Inspiration at HOW De= sign Conference" is waiting for your approval=0D=0Ahttps://www.wearewood= ruff.com/blog/news/woodruff-employees-find-inspiration-design-conference= /=0D=0A=0D=0AAuthor: mth coin nedir (IP address: 171.38.7.16, 171.38.7.1= 6)=0D=0AEmail: 59421485@outlook.com=0D=0AURL: https://www.gate.io/tr/sig= nup/612995=0D=0AComment: =0D=0AVery nice post. I just stumbled upon your= blog and wanted to say that I=E2=80=99ve really enjoyed browsing your b= log posts. In any case I=E2=80=99ll be subscribing to your feed and I ho= pe you write again soon!=0D=0A=0D=0AApprove it: https://www.wearewoodruf= f.com/wp-admin/comment.php?action=3Dapprove&c=3D6000047#wpbody-content= =0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dtrash&c=3D6000047#wpbody-content=0D=0ASpam it: https://www.wearewood= ruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000047#wpbody-content= =0D=0ACurrently 34 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007957 Sun, 05 Mar 2023 05:26:04 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007957 3007957 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Woodruff Employees Find Inspiration at HOW Design Conference" Date: Sun, 05 Mar 2023 05:26:02 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Employees Find Inspiration at HOW De= sign Conference" is waiting for your approval=0D=0Ahttps://www.wearewood= ruff.com/blog/news/woodruff-employees-find-inspiration-design-conference= /=0D=0A=0D=0AAuthor: mth coin nedir (IP address: 171.38.7.16, 171.38.7.1= 6)=0D=0AEmail: 59421485@outlook.com=0D=0AURL: https://www.gate.io/tr/sig= nup/612995=0D=0AComment: =0D=0AVery nice post. I just stumbled upon your= blog and wanted to say that I=E2=80=99ve really enjoyed browsing your b= log posts. In any case I=E2=80=99ll be subscribing to your feed and I ho= pe you write again soon!=0D=0A=0D=0AApprove it: https://www.wearewoodruf= f.com/wp-admin/comment.php?action=3Dapprove&c=3D6000047#wpbody-content= =0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dtrash&c=3D6000047#wpbody-content=0D=0ASpam it: https://www.wearewood= ruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000047#wpbody-content= =0D=0ACurrently 34 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007958 Sun, 05 Mar 2023 06:43:04 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007958 3007958 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <576465faeb1a549dcf7c5a4f06107712@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Managing the product life cycle in the face of generics" Date: Sun, 05 Mar 2023 06:43:03 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Managing the product life cycle in the face o= f generics" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pov/overcoming-commoditization-and-managing-the-product-life-cy= cle-as-generics-enter-the-market/=0D=0A=0D=0AAuthor: pixelverse (IP addr= ess: 171.38.7.16, 171.38.7.16)=0D=0AEmail: 17529633@outlook.com=0D=0AURL= : https://www.gate.io/tr/signup/612995=0D=0AComment: =0D=0AVery nice pos= t. I just stumbled upon your blog and wanted to say that I=E2=80=99ve re= ally enjoyed browsing your blog posts. In any case I=E2=80=99ll be subsc= ribing to your feed and I hope you write again soon!=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000048#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000048#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000048#wpbody-content=0D=0ACurrently 35 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007959 Sun, 05 Mar 2023 12:21:57 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007959 3007959 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "In the dance between ag and turf, who should lead?" Date: Sun, 05 Mar 2023 12:21:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "In the dance between ag and turf, who should= lead?" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/= blog/agriculture/growing-ag-business-by-developing-turf/=0D=0A=0D=0AAuth= or: roma paralar=C4=B1 (IP address: 171.38.7.16, 171.38.7.16)=0D=0AEmail= : 37217345@outlook.com=0D=0AURL: https://www.gate.io/tr/signup/612995=0D= =0AComment: =0D=0AVery nice post. I just stumbled upon your blog and wan= ted to say that I=E2=80=99ve really enjoyed browsing your blog posts. In= any case I=E2=80=99ll be subscribing to your feed and I hope you write= again soon!=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dapprove&c=3D6000049#wpbody-content=0D=0ATrash it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D= 6000049#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dspam&c=3D6000049#wpbody-content=0D=0ACurrently= 36 comments are waiting for approval. Please visit the moderation panel= :=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_= status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007960 Sun, 05 Mar 2023 12:21:59 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007960 3007960 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <36f0bc9236c0ce5f81c5db67573488ab@wearewoodruff.com> Subject: [Woodruff] Please moderate: "In the dance between ag and turf, who should lead?" Date: Sun, 05 Mar 2023 12:21:57 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "In the dance between ag and turf, who should= lead?" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/= blog/agriculture/growing-ag-business-by-developing-turf/=0D=0A=0D=0AAuth= or: roma paralar=C4=B1 (IP address: 171.38.7.16, 171.38.7.16)=0D=0AEmail= : 37217345@outlook.com=0D=0AURL: https://www.gate.io/tr/signup/612995=0D= =0AComment: =0D=0AVery nice post. I just stumbled upon your blog and wan= ted to say that I=E2=80=99ve really enjoyed browsing your blog posts. In= any case I=E2=80=99ll be subscribing to your feed and I hope you write= again soon!=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dapprove&c=3D6000049#wpbody-content=0D=0ATrash it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D= 6000049#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dspam&c=3D6000049#wpbody-content=0D=0ACurrently= 36 comments are waiting for approval. Please visit the moderation panel= :=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_= status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007961 Sun, 05 Mar 2023 20:35:18 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007961 3007961 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <428dc7bb5172ac012ef2ea7179b181e9@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Is the public on-point about equine welfare? NEIGH!" Date: Sun, 05 Mar 2023 20:35:17 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Is the public on-point about equine welfare?= NEIGH!" is waiting for your approval=0D=0Ahttps://wearewoodruff.com= /blog/pets/communicating-equine-welfare/=0D=0A=0D=0AAuthor: 5.25 dolar k= a=C3=A7 tl (IP address: 171.38.7.16, 171.38.7.16)=0D=0AEmail: 491611@out= look.com=0D=0AURL: https://www.gate.io/tr/signup/612995=0D=0AComment:= =0D=0AVery nice post. I just stumbled upon your blog and wanted to say= that I=E2=80=99ve really enjoyed browsing your blog posts. In any case= I=E2=80=99ll be subscribing to your feed and I hope you write again soo= n!=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dapprove&c=3D6000050#wpbody-content=0D=0ATrash it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000050#wp= body-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dspam&c=3D6000050#wpbody-content=0D=0ACurrently 37 comment= s are waiting for approval. Please visit the moderation panel:=0D=0Ahttp= s://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmo= derated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007962 Sun, 05 Mar 2023 20:35:19 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007962 3007962 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <1946536c73675000848444c714021ac0@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Is the public on-point about equine welfare? NEIGH!" Date: Sun, 05 Mar 2023 20:35:18 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Is the public on-point about equine welfare?= NEIGH!" is waiting for your approval=0D=0Ahttps://wearewoodruff.com= /blog/pets/communicating-equine-welfare/=0D=0A=0D=0AAuthor: 5.25 dolar k= a=C3=A7 tl (IP address: 171.38.7.16, 171.38.7.16)=0D=0AEmail: 491611@out= look.com=0D=0AURL: https://www.gate.io/tr/signup/612995=0D=0AComment:= =0D=0AVery nice post. I just stumbled upon your blog and wanted to say= that I=E2=80=99ve really enjoyed browsing your blog posts. In any case= I=E2=80=99ll be subscribing to your feed and I hope you write again soo= n!=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dapprove&c=3D6000050#wpbody-content=0D=0ATrash it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000050#wp= body-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dspam&c=3D6000050#wpbody-content=0D=0ACurrently 37 comment= s are waiting for approval. Please visit the moderation panel:=0D=0Ahttp= s://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmo= derated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007963 Mon, 06 Mar 2023 22:00:43 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007963 Wordfence activity from February 27, 2023 to March 6, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; 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Wordfence activity from February 27, 2023 to March 6, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period February 27, 2023 to March 6, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 132.226.13.15   Japan 71 5.75.250.216   Germany 45 2600:1f16:27e:5600:27e7:b226:1d52:feda   United States 26 34.163.54.59   France 21 103.54.57.221   United States 11 139.59.237.187   Singapore 10 193.142.147.68   Germany 10 194.169.175.26   Seychelles 10 79.124.8.3   Netherlands 8 20.125.134.140   United States 7 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Japan 1 71   Germany 4 60   United States 7 58   France 2 22   Singapore 2 16   Seychelles 2 15   Netherlands 1 8   Ukraine 3 7   Bulgaria 1 4   Russian Federation 1 1 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 6, 2023 8:33am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents March 6, 2023 8:32am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents March 6, 2023 8:16am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:15am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:13am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:10am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:06am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 7:02am 194.38.23.10 (Ukraine) Blocked for Known malicious User-Agents March 6, 2023 6:34am 20.165.206.52 (United States) Blocked for Known malicious User-Agents March 6, 2023 6:34am 20.165.206.52 (United States) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File March 6, 2023 11:45am wp-content/uploads/gravity_forms/.htaccess March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/09/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/10/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/03/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/08/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/12/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/01/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.3)" is available. This update includes security-related fixes. A new version of the plugin "All-in-One WP Migration (v7.71)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.0)" is available. A new version of the plugin "Post SMTP (v2.4.3)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.2.1)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.2)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

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Wordfence activity from February 27, 2023 to March 6, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period February 27, 2023 to March 6, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 132.226.13.15   Japan 71 5.75.250.216   Germany 45 2600:1f16:27e:5600:27e7:b226:1d52:feda   United States 26 34.163.54.59   France 21 103.54.57.221   United States 11 139.59.237.187   Singapore 10 193.142.147.68   Germany 10 194.169.175.26   Seychelles 10 79.124.8.3   Netherlands 8 20.125.134.140   United States 7 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Japan 1 71   Germany 4 60   United States 7 58   France 2 22   Singapore 2 16   Seychelles 2 15   Netherlands 1 8   Ukraine 3 7   Bulgaria 1 4   Russian Federation 1 1 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 6, 2023 8:33am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents March 6, 2023 8:32am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents March 6, 2023 8:16am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:15am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:13am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:10am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 8:06am 194.169.175.26 (Seychelles) Blocked for Known malicious User-Agents March 6, 2023 7:02am 194.38.23.10 (Ukraine) Blocked for Known malicious User-Agents March 6, 2023 6:34am 20.165.206.52 (United States) Blocked for Known malicious User-Agents March 6, 2023 6:34am 20.165.206.52 (United States) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File March 6, 2023 11:45am wp-content/uploads/gravity_forms/.htaccess March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/09/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/10/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/03/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/08/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/12/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/01/index.html March 6, 2023 11:45am wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.3)" is available. This update includes security-related fixes. A new version of the plugin "All-in-One WP Migration (v7.71)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.0)" is available. A new version of the plugin "Post SMTP (v2.4.3)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.2.1)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.2)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <8c4f9f8fbfa25fc88c5fd6181ae6334c@wearewoodruff.com> Subject: Wordfence activity for March 6, 2023 on www.wearewoodruff.com Date: Mon, 06 Mar 2023 22:00:42 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09=0A=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007964 Mon, 06 Mar 2023 23:02:33 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007964 gateio Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000051#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000051#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000051#wpbody-content Currently 38 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3007964 0 0 0 ]]> gateio Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000051#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000051#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000051#wpbody-content Currently 38 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Guide to pet product reviews online: Part 1" Date: Mon, 06 Mar 2023 23:02:32 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Guide to pet product reviews online: Part 1"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/pe= ts/guide-to-pet-product-reviews-online/=0D=0A=0D=0AAuthor: gateio (IP ad= dress: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 63049194@outlook.com=0D= =0AURL: https://www.gate.io/de/signup/612995=0D=0AComment: =0D=0AI have= read your article carefully and I agree with you very much. So, do you= allow me to do this? I want to share your article link to my website: <= a href=3D"https://www.gate.io/de/signup/612995" rel=3D"nofollow ugc">gat= eio=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/co= mment.php?action=3Dapprove&c=3D6000051#wpbody-content=0D=0ATrash it: htt= ps://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D60000= 51#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dspam&c=3D6000051#wpbody-content=0D=0ACurrently 38 co= mments are waiting for approval. Please visit the moderation panel:=0D= =0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_stat= us=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007965 Mon, 06 Mar 2023 23:02:34 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007965 gateio Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000051#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000051#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000051#wpbody-content Currently 38 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3007965 0 0 0 ]]> gateio Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000051#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000051#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000051#wpbody-content Currently 38 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <03e098218167de1f2b7cd631ea55f471@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Guide to pet product reviews online: Part 1" Date: Mon, 06 Mar 2023 23:02:33 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Guide to pet product reviews online: Part 1"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/pe= ts/guide-to-pet-product-reviews-online/=0D=0A=0D=0AAuthor: gateio (IP ad= dress: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 63049194@outlook.com=0D= =0AURL: https://www.gate.io/de/signup/612995=0D=0AComment: =0D=0AI have= read your article carefully and I agree with you very much. So, do you= allow me to do this? I want to share your article link to my website: <= a href=3D"https://www.gate.io/de/signup/612995" rel=3D"nofollow ugc">gat= eio=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/co= mment.php?action=3Dapprove&c=3D6000051#wpbody-content=0D=0ATrash it: htt= ps://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D60000= 51#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dspam&c=3D6000051#wpbody-content=0D=0ACurrently 38 co= mments are waiting for approval. Please visit the moderation panel:=0D= =0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_stat= us=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007966 Tue, 07 Mar 2023 00:25:20 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007966 gateio Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000052#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000052#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000052#wpbody-content Currently 39 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3007966 0 0 0 ]]> gateio Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000052#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000052#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000052#wpbody-content Currently 39 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Leveraging the Health Benefits of Pet Ownership" Date: Tue, 07 Mar 2023 00:25:19 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Leveraging the Health Benefits of Pet Ownersh= ip" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog= /pets/how-marketers-can-better-communicate-pet-ownership-health-benefits= /=0D=0A=0D=0AAuthor: gateio (IP address: 171.38.22.231, 171.38.22.231)= =0D=0AEmail: 91480695@outlook.com=0D=0AURL: https://www.gate.io/ar/signu= p/612995=0D=0AComment: =0D=0AI have read your article carefully and I ag= ree with you very much. So, do you allow me to do this? I want to share= your article link to my website: gateio=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600005= 2#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000052#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000052#= wpbody-content=0D=0ACurrently 39 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007967 Tue, 07 Mar 2023 00:26:44 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007967 New submission from Contact

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from February 27, 2023 t= o March 6, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09= =09=09=09This email was sent from your website https://wearewoodruff.com and is a summary of s= ecurity related activity that Wordfence monitors for the period February= 27, 2023 to March 6, 2023. NOTE: You are using the free version of Word= fence and are missing out on features like real-time firewall rule and m= alware signature updates, country blocking, and detecting if your site I= P is sending spam. 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8:33am =0A=09=09=09=09=09=09=09= =09 193.142.147.68 (Ge= rmany) =0A=09=09=09=09=09=09=09=09 Blocked for Known maliciou= s User-Agents =0A=09=09=09=09=09=09=09 March 6, 2023 8:32am =0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) =0A=09=09=09= =09=09=09=09=09 Blocked for Known malicious User-Agents =0A=09= =09=09=09=09=09=09 March 6, 2023 8:16am =0A=09=09=09=09=09=09=09=09 194.169.175.26 (Seychelles) =0A=09=09=09=09= =09=09=09=09 Blocked for Known malicious User-Agents =0A=09=09= =09=09=09=09=09 March 6, 2= 023 8:15am =0A= =09=09=09=09=09=09=09=09 194.169.175.26 (Seychelles) =0A=09=09=09=09=09=09=09=09 B= locked for Known malicious User-Agents =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09 March 6, 2023 8:13am =0A=09= =09=09=09=09=09=09=09 = 194.169.175.26 (Seychelles) =0A=09=09=09=09=09=09=09=09 Bloc= ked for Known malicious User-Agents =0A=09=09=09=09=09=09=09 March 6, 2023 8:10am =0A=09=09=09=09=09=09=09= =09 194.169.175.26 (Se= ychelles) =0A=09=09=09=09=09=09=09=09 Blocked for Known malic= ious User-Agents =0A=09=09=09=09=09=09=09 March 6, 2= 023 8:06am =0A=09=09=09=09=09=09=09=09194.169.175.26 (Seychelle= s) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious Us= er-Agents =0A=09=09=09=09=09=09=09 March 6, 2023 7:02am =0A=09=09=09=09=09=09=09=09 194.38.23.10 (Ukraine) =0A=09=09=09=09=09= =09=09=09 Blocked for Known malicious User-Agents =0A=09=09=09= =09=09=09=09 March 6, 2023 6:34am =0A=09=09=09=09=09=09=09=09 20.165.206.52 (United States) =0A=09=09=09=09=09= =09=09=09 Blocked for Known malicious User-Agents =0A=09=09=09= =09=09=09=09 March 6, 2023= 6:34am =0A=09=09= =09=09=09=09=09=09 20.= 165.206.52 (United States) =0A=09=09=09=09=09=09=09=09 Bloc= ked for Known malicious User-Agents =0A=09=09=09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09View Recent Traffic=0A=09=09=09=09 = =0A=0A=09=09=09=09=0A=09=09=09=09 Recently Modified Files =0A=0A=09=09=09=09= =0A=09=09=09=09=09=0A=09= 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=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09March 6, 2023 11:45am=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09 Modified File March 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/.htaccess =0A= =09=09=09=09=09=09=09=09 March 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031= 429c0d1c1064e524b39e2/2017/09/index.html =0A=09=09=09=09=09=09=09= =09 March 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0= d1c1064e524b39e2/2017/10/index.html =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09 March 6, 2023 11= :45am =0A=09=09= =09=09=09=09=09=09=09 wp-c= ontent/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/= index.html =0A=09=09=09=09=09=09=09=09 March 6, 2023 11:45am =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.= html =0A=09=09=09=09=09=09=09=09 March 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= bcabb487031429c0d1c1064e524b39e2/2017/03/index.html =0A=09=09=09=09= =09=09=09=09 March 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb48= 7031429c0d1c1064e524b39e2/2017/08/index.html =0A=09=09=09=09=09=09= =09=09 Marc= h 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39= e2/2017/12/index.html =0A=09=09=09=09=09=09=09=09 March 6, 2023 11:45am =0A=09=09=09=09=09=09=09=09=09= wp-content/uploads/gravi= ty_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html =0A=09= =09=09=09=09=09=09=09 =0A=0A=09=09=09=09This list may= include WordPress core/plugin/theme updates, error logs, cache files, a= nd other normal changes.=0A=0A=09=09=09=09=0A=09=09=09=09 Updates Needed<= /h2>=0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Core =0A= =09=09=09=09=09 =0A=09=09=09=09= =09=09 A new version of WordPress (v6.1.1) is availabl= e. =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= Plug= ins =0A=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09A new version of the plugin "Accelerated Mobile Page= s (v1.0.81)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Ajax Load More (v5.6.0.3)"= is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09A new version of the plugi= n "All-in-One WP Migration (v7.71)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "All In O= ne WP Security (v5.1.5)" is available. This update includes= security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Autoptimize (v3.1.5)" is av= ailable. This update includes security-related fixes.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Better Search Replace (v1.4.2)" is available. =09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the plugin "emfluence M= arketing Platform (v2.13)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Enable Media Replace= (v4.0.3)" is available. This update includes security-rela= ted fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Popup Ma= ker (v1.18.0)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Post SMTP (v2.4.3)" is avai= lable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Public Post Preview (v2.10.0)" is available. =09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Raw H= TML (v1.6.4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Redirection (v5.3.9)" is av= ailable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "Search Exclude (v1.3.1)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "SearchWP= Live Ajax Search (v1.7.4)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Simple History (v3.4= .0)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is a= vailable. This update includes security-related fixes.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;W3 Total Cache (v2.3.0)" is available. This update inc= ludes security-related fixes.=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "WP Activity Log (v4.4.3.2)= " is available. This update includes security-related fixes= .=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "Yoast SEO (v20.2.1)" is available. This updat= e includes security-related fixes.=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09A new version of the plugin "Advanced Custom Fields= PRO (v6.0.7)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "All-in-One WP Migration Unlimite= d Extension (v2.49)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Gravity Forms (v2.7.2)&quo= t; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09Update Now=0A= =09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 = =0A=09=09=09=09=09If you would like to sign-in to https://wearewoodruff.com please click here now. 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First Name   Andrea Last Name   Dooley Email   naamediacomm@gmail.com Country   United States What are you interested in?   Working with us Message   Good afternoon, my name is Andrea Dooley. I am the Chair of the Media and Communication Strategy Committee of the National Academy of Arbitrators (www.naarb.org) and we are seeking proposals for a Public Relations firm to assist us in developing an engagement and communication strategy. Please email me for a copy of the RFP. We hope to receive Proposals by March 31. I hope you will consider submitting a proposal for our consideration. Do not hesitate to reach out if you have any questions. Industry   law Company Name   National Academy of Arbitrators Job Title   Chair, Media & Communication Strategy Committee Lead Source   Web - Contact Us

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First Name   Andrea Last Name   Dooley Email   naamediacomm@gmail.com Country   United States What are you interested in?   Working with us Message   Good afternoon, my name is Andrea Dooley. I am the Chair of the Media and Communication Strategy Committee of the National Academy of Arbitrators (www.naarb.org) and we are seeking proposals for a Public Relations firm to assist us in developing an engagement and communication strategy. Please email me for a copy of the RFP. We hope to receive Proposals by March 31. I hope you will consider submitting a proposal for our consideration. Do not hesitate to reach out if you have any questions. Industry   law Company Name   National Academy of Arbitrators Job Title   Chair, Media & Communication Strategy Committee Lead Source   Web - Contact Us

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Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <29858dbc3a8b2ba1e903dbbb90db46bc@wearewoodruff.com> Subject: [Woodruff] Please moderate: "U.S. Agriculture: Get Ready for the Ride" Date: Tue, 07 Mar 2023 04:50:30 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "U.S. Agriculture: Get Ready for the Ride" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/preparing_for_ag_policy_changes_2017/=0D=0A=0D=0AAuthor: gate io= (IP address: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 66641156@outlook= .com=0D=0AURL: https://www.gate.io/de/signup/612995=0D=0AComment: =0D=0A= I have read your article carefully and I agree with you very much. So, d= o you allow me to do this? 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This has provided a great help for my t= hesis writing, and I will seriously improve it. However, I don't know mu= ch about a certain place. Can you help me?=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600005= 4#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000054#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000054#= wpbody-content=0D=0ACurrently 41 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007971 Tue, 07 Mar 2023 13:27:12 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007971 3007971 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <15f0bf82962c9acdce4ade5735d1a9c4@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"Are=20you=20targeting=20?= =?UTF-8?Q?your=20customers=E2=80=99=20passions=3F"?= Date: Tue, 07 Mar 2023 13:27:10 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Are you targeting your customers=E2=80=99 pas= sions?" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/= blog/agriculture/what-is-their-passion-marketing-to-audience-causes/=0D= =0A=0D=0AAuthor: Cryptocurrency Prices (IP address: 171.38.22.231, 171.3= 8.22.231)=0D=0AEmail: 80250656@outlook.com=0D=0AURL: https://www.gate.io= /uk/signup/612995=0D=0AComment: =0D=0AI have read your article carefully= and I agree with you very much. This has provided a great help for my t= hesis writing, and I will seriously improve it. However, I don't know mu= ch about a certain place. Can you help me?=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600005= 4#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000054#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000054#= wpbody-content=0D=0ACurrently 41 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007972 Tue, 07 Mar 2023 14:13:50 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007972 3007972 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <15112466bd01ceba5fa8628ce2b696fe@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Applying Human Health Trends to Pet Health Creates Healthy Opportunities" Date: Tue, 07 Mar 2023 14:13:49 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Applying Human Health Trends to Pet Health Cr= eates Healthy Opportunities" is waiting for your approval=0D=0Ahttps://w= ww.wearewoodruff.com/blog/pets/how-to-identify-new-pet-health-trends/=0D= =0A=0D=0AAuthor: gate.io (IP address: 171.38.22.231, 171.38.22.231)=0D= =0AEmail: 41365166@outlook.com=0D=0AURL: https://www.gate.io/th/signup/6= 12995=0D=0AComment: =0D=0AI have read your article carefully and I agree= with you very much. This has provided a great help for my thesis writin= g, and I will seriously improve it. However, I don't know much about a c= ertain place. Can you help me?=0D=0A=0D=0AApprove it: https://www.wearew= oodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000055#wpbody-con= tent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?a= ction=3Dtrash&c=3D6000055#wpbody-content=0D=0ASpam it: https://www.weare= woodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000055#wpbody-conte= nt=0D=0ACurrently 42 comments are waiting for approval. Please visit the= moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comm= ents.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007973 Tue, 07 Mar 2023 14:13:51 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007973 3007973 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Applying Human Health Trends to Pet Health Creates Healthy Opportunities" Date: Tue, 07 Mar 2023 14:13:50 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Applying Human Health Trends to Pet Health Cr= eates Healthy Opportunities" is waiting for your approval=0D=0Ahttps://w= ww.wearewoodruff.com/blog/pets/how-to-identify-new-pet-health-trends/=0D= =0A=0D=0AAuthor: gate.io (IP address: 171.38.22.231, 171.38.22.231)=0D= =0AEmail: 41365166@outlook.com=0D=0AURL: https://www.gate.io/th/signup/6= 12995=0D=0AComment: =0D=0AI have read your article carefully and I agree= with you very much. This has provided a great help for my thesis writin= g, and I will seriously improve it. However, I don't know much about a c= ertain place. Can you help me?=0D=0A=0D=0AApprove it: https://www.wearew= oodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000055#wpbody-con= tent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?a= ction=3Dtrash&c=3D6000055#wpbody-content=0D=0ASpam it: https://www.weare= woodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000055#wpbody-conte= nt=0D=0ACurrently 42 comments are waiting for approval. Please visit the= moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comm= ents.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007974 Tue, 07 Mar 2023 14:44:40 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007974 3007974 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <5d4b0310699745f4d8041946314893b7@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"What=E2=80=99s=20?= =?UTF-8?Q?=E2=80=99Appening=3F=20Can=20an=20app=20really=20add=20?= =?UTF-8?Q?value=20to=20pet=20care=20businesses=3F"?= Date: Tue, 07 Mar 2023 14:44:39 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "What=E2=80=99s =E2=80=99Appening? Can an app= really add value to pet care businesses?" is waiting for your approval= =0D=0Ahttps://wearewoodruff.com/blog/pets/do-mobile-apps-add-value/= =0D=0A=0D=0AAuthor: Sign Up (IP address: 171.38.22.231, 171.38.22.231)= =0D=0AEmail: 91573915@outlook.com=0D=0AURL: https://www.gate.io/fr/signu= p/612995=0D=0AComment: =0D=0AI have read your article carefully and I ag= ree with you very much. This has provided a great help for my thesis wri= ting, and I will seriously improve it. However, I don't know much about= a certain place. Can you help me?=0D=0A=0D=0AApprove it: https://www.we= arewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000056#wpbody= -content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dtrash&c=3D6000056#wpbody-content=0D=0ASpam it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000056#wpbody-c= ontent=0D=0ACurrently 43 comments are waiting for approval. Please visit= the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-= comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007975 Tue, 07 Mar 2023 14:44:43 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007975 3007975 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"What=E2=80=99s=20?= =?UTF-8?Q?=E2=80=99Appening=3F=20Can=20an=20app=20really=20add=20?= =?UTF-8?Q?value=20to=20pet=20care=20businesses=3F"?= Date: Tue, 07 Mar 2023 14:44:40 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "What=E2=80=99s =E2=80=99Appening? Can an app= really add value to pet care businesses?" is waiting for your approval= =0D=0Ahttps://wearewoodruff.com/blog/pets/do-mobile-apps-add-value/= =0D=0A=0D=0AAuthor: Sign Up (IP address: 171.38.22.231, 171.38.22.231)= =0D=0AEmail: 91573915@outlook.com=0D=0AURL: https://www.gate.io/fr/signu= p/612995=0D=0AComment: =0D=0AI have read your article carefully and I ag= ree with you very much. This has provided a great help for my thesis wri= ting, and I will seriously improve it. However, I don't know much about= a certain place. Can you help me?=0D=0A=0D=0AApprove it: https://www.we= arewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000056#wpbody= -content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dtrash&c=3D6000056#wpbody-content=0D=0ASpam it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000056#wpbody-c= ontent=0D=0ACurrently 43 comments are waiting for approval. Please visit= the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-= comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007976 Tue, 07 Mar 2023 14:56:22 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007976 New submission from Contact

First Name   Amber Last Name   Gaige Email   amber@sabermarketingstrategy.com Country   United States What are you interested in?   General Inquiry Message   Are you looking to grow your brand and elevate your business this year? Saber Marketing is a full-service marketing group that can help you get there. Over the past 15 years, I’ve served as a marketing executive and consultant for businesses in diverse industries including Home Services, Construction, Software as a Service, Beauty, Health, Home Building, and Manufacturing. Brands I’ve worked with have seen an average increase in their website conversions of 10% after implementing my process and systems. Many businesses focus on telling the wrong story. Without even realizing it, they alienate potential clients and limit business growth – Because they talk about themselves. Instead of how their services serve their customers’ needs. I focus on telling the right story and creating impactful campaigns that connect your brand to your target audience, increase visibility, and generate qualified leads. I would love to discuss how our services can help you reach your goals. May I give you more information? Amber Gaige Saber Marketing Group amber@sabermarketingstrategy.com Respond with stop to optout. Industry   - Company Name   Saber Marketing Group Job Title   Executive Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> 3007976 0 0 0 ]]>

First Name   Amber Last Name   Gaige Email   amber@sabermarketingstrategy.com Country   United States What are you interested in?   General Inquiry Message   Are you looking to grow your brand and elevate your business this year? Saber Marketing is a full-service marketing group that can help you get there. Over the past 15 years, I’ve served as a marketing executive and consultant for businesses in diverse industries including Home Services, Construction, Software as a Service, Beauty, Health, Home Building, and Manufacturing. Brands I’ve worked with have seen an average increase in their website conversions of 10% after implementing my process and systems. Many businesses focus on telling the wrong story. Without even realizing it, they alienate potential clients and limit business growth – Because they talk about themselves. Instead of how their services serve their customers’ needs. I focus on telling the right story and creating impactful campaigns that connect your brand to your target audience, increase visibility, and generate qualified leads. I would love to discuss how our services can help you reach your goals. May I give you more information? Amber Gaige Saber Marketing Group amber@sabermarketingstrategy.com Respond with stop to optout. Industry   - Company Name   Saber Marketing Group Job Title   Executive Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <5a953dd5d99100202de9a7f58d66f126@wearewoodruff.com> Subject: New submission from Contact Date: Tue, 07 Mar 2023 14:56:21 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007977 Tue, 07 Mar 2023 17:05:26 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007977 3007977 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Direct vs. Digital: Is There a Right Choice?" Date: Tue, 07 Mar 2023 17:05:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Direct vs. Digital: Is There a Right Choice?"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/ma= rketing/direct-vs-digital-right-choice/=0D=0A=0D=0AAuthor: gate io (IP a= ddress: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 49291314@outlook.com= =0D=0AURL: https://www.gate.io/th/signup/612995=0D=0AComment: =0D=0AI ha= ve read your article carefully and I agree with you very much. This has= provided a great help for my thesis writing, and I will seriously impro= ve it. However, I don't know much about a certain place. Can you help me= ?=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dapprove&c=3D6000057#wpbody-content=0D=0ATrash it: https://w= ww.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000057#wpb= ody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dspam&c=3D6000057#wpbody-content=0D=0ACurrently 44 comments= are waiting for approval. Please visit the moderation panel:=0D=0Ahttps= ://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmod= erated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007978 Tue, 07 Mar 2023 17:05:28 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007978 3007978 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <6e5b9e28a2ba8d0ee3f4e1cce62ff059@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Direct vs. Digital: Is There a Right Choice?" Date: Tue, 07 Mar 2023 17:05:26 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Direct vs. Digital: Is There a Right Choice?"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/ma= rketing/direct-vs-digital-right-choice/=0D=0A=0D=0AAuthor: gate io (IP a= ddress: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 49291314@outlook.com= =0D=0AURL: https://www.gate.io/th/signup/612995=0D=0AComment: =0D=0AI ha= ve read your article carefully and I agree with you very much. This has= provided a great help for my thesis writing, and I will seriously impro= ve it. However, I don't know much about a certain place. Can you help me= ?=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dapprove&c=3D6000057#wpbody-content=0D=0ATrash it: https://w= ww.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000057#wpb= ody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dspam&c=3D6000057#wpbody-content=0D=0ACurrently 44 comments= are waiting for approval. Please visit the moderation panel:=0D=0Ahttps= ://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmod= erated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007979 Thu, 09 Mar 2023 04:35:49 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007979 3007979 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Five Points to Know for Your Blogger Strategy" Date: Thu, 09 Mar 2023 04:35:48 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Five Points to Know for Your Blogger Strategy= " is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/p= ets/pet-health-marketing-why-you-need-bloggers/=0D=0A=0D=0AAuthor: gate.= io (IP address: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 82337783@outlo= ok.com=0D=0AURL: https://www.trmsa.org.tw/Ad.aspx?id=3D222&link=3Dht= tps://www.gate.io/tr/signup/612995=0D=0AComment: =0D=0AI have read your= article carefully and I agree with you very much. This has provided a g= reat help for my thesis writing, and I will seriously improve it. Howeve= r, I don't know much about a certain place. Can you help me?=0D=0A=0D=0A= Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= approve&c=3D6000058#wpbody-content=0D=0ATrash it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000058#wpbody-content= =0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dspam&c=3D6000058#wpbody-content=0D=0ACurrently 45 comments are waitin= g for approval. Please visit the moderation panel:=0D=0Ahttps://www.wear= ewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbo= dy-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007980 Thu, 09 Mar 2023 04:35:50 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007980 3007980 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <5d395c9550fcefbbedc2089d9a1e2397@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Five Points to Know for Your Blogger Strategy" Date: Thu, 09 Mar 2023 04:35:49 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Five Points to Know for Your Blogger Strategy= " is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/p= ets/pet-health-marketing-why-you-need-bloggers/=0D=0A=0D=0AAuthor: gate.= io (IP address: 171.38.22.231, 171.38.22.231)=0D=0AEmail: 82337783@outlo= ok.com=0D=0AURL: https://www.trmsa.org.tw/Ad.aspx?id=3D222&link=3Dht= tps://www.gate.io/tr/signup/612995=0D=0AComment: =0D=0AI have read your= article carefully and I agree with you very much. This has provided a g= reat help for my thesis writing, and I will seriously improve it. Howeve= r, I don't know much about a certain place. Can you help me?=0D=0A=0D=0A= Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= approve&c=3D6000058#wpbody-content=0D=0ATrash it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000058#wpbody-content= =0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dspam&c=3D6000058#wpbody-content=0D=0ACurrently 45 comments are waitin= g for approval. Please visit the moderation panel:=0D=0Ahttps://www.wear= ewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbo= dy-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007981 Thu, 09 Mar 2023 18:56:48 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007981 New submission from Contact

First Name   Yennie Last Name   Kong Email   ykong1@cougars.ccis.edu Country   United States What are you interested in?   Career Inquiry Message   Hello, My name is Yennie Kong, and I am a student at Columbia College right now. I attended a Career Fair in Columbia College last month to look for an internship. I met Woodruff staff there and heard that Woodruff will hire for several internship positions in early March. I am currently looking for an internship related to digital media. When will Woodruff post the job posting I can apply for? Thank you. Lead Source   Web - Contact Us

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First Name   Yennie Last Name   Kong Email   ykong1@cougars.ccis.edu Country   United States What are you interested in?   Career Inquiry Message   Hello, My name is Yennie Kong, and I am a student at Columbia College right now. I attended a Career Fair in Columbia College last month to look for an internship. I met Woodruff staff there and heard that Woodruff will hire for several internship positions in early March. I am currently looking for an internship related to digital media. When will Woodruff post the job posting I can apply for? Thank you. Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Thu, 09 Mar 2023 18:56:47 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007982 Thu, 09 Mar 2023 23:53:44 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007982 New submission from Contact

First Name   Gilberto Last Name   Roberson Email   roberson.gilberto@msn.com Country   Canada What are you interested in?   Sponsorship/Partnership Message   Attention Business Owners: This Is The New BEST Way To Create Websites, Build Funnels And Sell Digital Products Online! Forget complicated software. Say goodbye to clunky websites. Cancel all your monthly fees. GrooveFunnels is your complete digital products and services online sales system… And it’s FREE! Unlimited products and funnels Brand websites with full navigation Custom domain names 1-click upsell capabilities Upsells, downsells and order bumps The world’s most powerful affiliate program And so much more… Sign up for your FREE Groove account and get lifetime access (for a limited time only!): https://groovepages.groovesell.com/a/Z6iNq2kbT9DV Company Name   Gilberto Roberson Job Title   Do not miss this opportunity... Do you currently have an agency partner   No Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> 3007982 0 0 0 ]]>

First Name   Gilberto Last Name   Roberson Email   roberson.gilberto@msn.com Country   Canada What are you interested in?   Sponsorship/Partnership Message   Attention Business Owners: This Is The New BEST Way To Create Websites, Build Funnels And Sell Digital Products Online! Forget complicated software. Say goodbye to clunky websites. Cancel all your monthly fees. GrooveFunnels is your complete digital products and services online sales system… And it’s FREE! Unlimited products and funnels Brand websites with full navigation Custom domain names 1-click upsell capabilities Upsells, downsells and order bumps The world’s most powerful affiliate program And so much more… Sign up for your FREE Groove account and get lifetime access (for a limited time only!): https://groovepages.groovesell.com/a/Z6iNq2kbT9DV Company Name   Gilberto Roberson Job Title   Do not miss this opportunity... Do you currently have an agency partner   No Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Thu, 09 Mar 2023 23:53:43 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007983 Fri, 10 Mar 2023 04:37:51 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007983 3007983 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <453000723a6198781977173926469f37@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Employees Find Inspiration at HOW Design Conference" Date: Fri, 10 Mar 2023 04:37:50 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Employees Find Inspiration at HOW De= sign Conference" is waiting for your approval=0D=0Ahttps://www.wearewood= ruff.com/blog/news/woodruff-employees-find-inspiration-design-conference= /=0D=0A=0D=0AAuthor: gate.io (IP address: 171.38.22.231, 171.38.22.231)= =0D=0AEmail: 51686302@outlook.com=0D=0AURL: https://y-parts.ru/bitrix/cl= ick.php?anything=3Dhere&goto=3Dhttps://www.gate.io/de/signup/612995= =0D=0AComment: =0D=0AI have read your article carefully and I agree with= you very much. This has provided a great help for my thesis writing, an= d I will seriously improve it. However, I don't know much about a certai= n place. Can you help me?=0D=0A=0D=0AApprove it: https://www.wearewoodru= ff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000059#wpbody-content= =0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dtrash&c=3D6000059#wpbody-content=0D=0ASpam it: https://www.wearewood= ruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000059#wpbody-content= =0D=0ACurrently 46 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007984 Fri, 10 Mar 2023 04:37:54 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007984 3007984 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <3bdc82dfa07e013056f58d0afb1a4c9d@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Employees Find Inspiration at HOW Design Conference" Date: Fri, 10 Mar 2023 04:37:51 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Employees Find Inspiration at HOW De= sign Conference" is waiting for your approval=0D=0Ahttps://www.wearewood= ruff.com/blog/news/woodruff-employees-find-inspiration-design-conference= /=0D=0A=0D=0AAuthor: gate.io (IP address: 171.38.22.231, 171.38.22.231)= =0D=0AEmail: 51686302@outlook.com=0D=0AURL: https://y-parts.ru/bitrix/cl= ick.php?anything=3Dhere&goto=3Dhttps://www.gate.io/de/signup/612995= =0D=0AComment: =0D=0AI have read your article carefully and I agree with= you very much. This has provided a great help for my thesis writing, an= d I will seriously improve it. However, I don't know much about a certai= n place. Can you help me?=0D=0A=0D=0AApprove it: https://www.wearewoodru= ff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000059#wpbody-content= =0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dtrash&c=3D6000059#wpbody-content=0D=0ASpam it: https://www.wearewood= ruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000059#wpbody-content= =0D=0ACurrently 46 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007985 Fri, 10 Mar 2023 16:05:07 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007985 3007985 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <0f70af8dda11f7acc6b879ec0cacff5c@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Emerging Opportunities with Legalized Marijuana" Date: Fri, 10 Mar 2023 16:05:06 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Emerging Opportunities with Legalized Marijua= na" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog= /agriculture/opportunities-with-legalized-marijuana/=0D=0A=0D=0AAuthor:= User Login (IP address: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 8492393= 4@outlook.com=0D=0AURL: https://pcreducator.com/Common/SSO.aspx?returnUr= l=3Dhttps://www.gate.io/uk/signup/612995=0D=0AComment: =0D=0AI have read= your article carefully and I agree with you very much. This has provide= d a great help for my thesis writing, and I will seriously improve it. H= owever, I don't know much about a certain place. Can you help me?=0D=0A= =0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?act= ion=3Dapprove&c=3D6000060#wpbody-content=0D=0ATrash it: https://www.wear= ewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000060#wpbody-con= tent=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?ac= tion=3Dspam&c=3D6000060#wpbody-content=0D=0ACurrently 47 comments are wa= iting for approval. Please visit the moderation panel:=0D=0Ahttps://www.= wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#= wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007986 Fri, 10 Mar 2023 16:05:09 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007986 3007986 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <80d81f9884b843ca0f0e309a7e388f56@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Emerging Opportunities with Legalized Marijuana" Date: Fri, 10 Mar 2023 16:05:07 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Emerging Opportunities with Legalized Marijua= na" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog= /agriculture/opportunities-with-legalized-marijuana/=0D=0A=0D=0AAuthor:= User Login (IP address: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 8492393= 4@outlook.com=0D=0AURL: https://pcreducator.com/Common/SSO.aspx?returnUr= l=3Dhttps://www.gate.io/uk/signup/612995=0D=0AComment: =0D=0AI have read= your article carefully and I agree with you very much. This has provide= d a great help for my thesis writing, and I will seriously improve it. H= owever, I don't know much about a certain place. Can you help me?=0D=0A= =0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?act= ion=3Dapprove&c=3D6000060#wpbody-content=0D=0ATrash it: https://www.wear= ewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000060#wpbody-con= tent=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?ac= tion=3Dspam&c=3D6000060#wpbody-content=0D=0ACurrently 47 comments are wa= iting for approval. Please visit the moderation panel:=0D=0Ahttps://www.= wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#= wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007987 Fri, 10 Mar 2023 21:07:14 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007987 3007987 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <6034665f570cf95fe8a1af7696ab9675@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Grows Content, Digital Teams" Date: Fri, 10 Mar 2023 21:07:13 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Grows Content, Digital Teams" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-grows-content-digital-teams/=0D=0A=0D=0AAuthor: User Login (IP addr= ess: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 40014369@outlook.com=0D=0AU= RL: http://3sz.hu/sites/all/modules/pubdlcnt/pubdlcnt.php?file=3Dhttps:/= /www.gate.io/zh/signup/612995=0D=0AComment: =0D=0AI have read your artic= le carefully and I agree with you very much. 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Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007988 Fri, 10 Mar 2023 21:07:16 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007988 3007988 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <2e19150f910bae56f7f06cac400a399a@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Grows Content, Digital Teams" Date: Fri, 10 Mar 2023 21:07:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Grows Content, Digital Teams" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-grows-content-digital-teams/=0D=0A=0D=0AAuthor: User Login (IP addr= ess: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 40014369@outlook.com=0D=0AU= RL: http://3sz.hu/sites/all/modules/pubdlcnt/pubdlcnt.php?file=3Dhttps:/= /www.gate.io/zh/signup/612995=0D=0AComment: =0D=0AI have read your artic= le carefully and I agree with you very much. This has provided a great h= elp for my thesis writing, and I will seriously improve it. However, I d= on't know much about a certain place. Can you help me?=0D=0A=0D=0AApprov= e it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprov= e&c=3D6000061#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.co= m/wp-admin/comment.php?action=3Dtrash&c=3D6000061#wpbody-content=0D=0ASp= am it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&= c=3D6000061#wpbody-content=0D=0ACurrently 48 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007989 Sat, 11 Mar 2023 19:46:56 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007989 3007989 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <3b4c5344c68e0b6f5739c4defc76388f@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Too Tired to Push the Idea? You Can Do It!" Date: Sat, 11 Mar 2023 19:46:55 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Too Tired to Push the Idea? You Can Do It!" i= s waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/mark= eting/maintaining-your-marketing-message/=0D=0A=0D=0AAuthor: gate.io (IP= address: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 6524899@outlook.com=0D= =0AURL: https://www.space-travel.ru/links.php?go=3Dhttps://www.gate.io/p= t/signup/612995=0D=0AComment: =0D=0ACool. I spent a long time looking fo= r relevant content and found that your article gave me new ideas, which= is very helpful for my research. I think my thesis can be completed mor= e smoothly. Thank you.=0D=0A=0D=0AApprove it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dapprove&c=3D6000062#wpbody-content=0D= =0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dtrash&c=3D6000062#wpbody-content=0D=0ASpam it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dspam&c=3D6000062#wpbody-content=0D= =0ACurrently 49 comments are waiting for approval. Please visit the mode= ration panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.= php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007990 Sat, 11 Mar 2023 19:46:57 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007990 3007990 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Too Tired to Push the Idea? You Can Do It!" Date: Sat, 11 Mar 2023 19:46:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Too Tired to Push the Idea? You Can Do It!" i= s waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/mark= eting/maintaining-your-marketing-message/=0D=0A=0D=0AAuthor: gate.io (IP= address: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 6524899@outlook.com=0D= =0AURL: https://www.space-travel.ru/links.php?go=3Dhttps://www.gate.io/p= t/signup/612995=0D=0AComment: =0D=0ACool. I spent a long time looking fo= r relevant content and found that your article gave me new ideas, which= is very helpful for my research. I think my thesis can be completed mor= e smoothly. Thank you.=0D=0A=0D=0AApprove it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dapprove&c=3D6000062#wpbody-content=0D= =0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dtrash&c=3D6000062#wpbody-content=0D=0ASpam it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dspam&c=3D6000062#wpbody-content=0D= =0ACurrently 49 comments are waiting for approval. Please visit the mode= ration panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.= php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007991 Sat, 11 Mar 2023 23:16:39 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007991 New submission from Contact

First Name   Chelsie Last Name   Cain Email   chelsie.cain@discountcreditline.com Country   United States What are you interested in?   General Inquiry Message   Your company caught my eye yesterday and I wanted to ask you a few quick questions about your company. I partner with companies like yours to build a funding strategy that meets both short and long term goals. My financing company can fund up to 500k in less than a week, and we provide multiple offers so you can pick the options that work for you. Would you be interested in some information about our funding programs? Thank you, Chelsie Cain Sales Director Discount Credit Line chelsie.cain@discountcreditline.com Respond with stop to optout. Industry   - Company Name   Discount Credit Line Job Title   Sales Director Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> 3007991 0 0 0 ]]>

First Name   Chelsie Last Name   Cain Email   chelsie.cain@discountcreditline.com Country   United States What are you interested in?   General Inquiry Message   Your company caught my eye yesterday and I wanted to ask you a few quick questions about your company. I partner with companies like yours to build a funding strategy that meets both short and long term goals. My financing company can fund up to 500k in less than a week, and we provide multiple offers so you can pick the options that work for you. Would you be interested in some information about our funding programs? Thank you, Chelsie Cain Sales Director Discount Credit Line chelsie.cain@discountcreditline.com Respond with stop to optout. Industry   - Company Name   Discount Credit Line Job Title   Sales Director Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <5803821ffa8671796a12454320c5d1c2@wearewoodruff.com> Subject: New submission from Contact Date: Sat, 11 Mar 2023 23:16:38 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007992 Sat, 11 Mar 2023 23:29:03 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007992 3007992 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <6aa06c2373e9554a8f2ec151809279aa@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Names Yieng Ly to Digital Marketing Staff" Date: Sat, 11 Mar 2023 23:29:02 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Names Yieng Ly to Digital Marketing= Staff" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/= blog/news/woodruff-sweitzer-names-yieng-ly-digital-marketing-staff/=0D= =0A=0D=0AAuthor: User Login (IP address: 171.38.0.134, 171.38.0.134)=0D= =0AEmail: 46697148@outlook.com=0D=0AURL: https://eu.wargaming.net/id/ope= nid/redirect/confirm/?next=3Dhttps://www.gate.io/pt/signup/612995=0D=0AC= omment: =0D=0ACool. I spent a long time looking for relevant content and= found that your article gave me new ideas, which is very helpful for my= research. I think my thesis can be completed more smoothly. Thank you.= =0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dapprove&c=3D6000063#wpbody-content=0D=0ATrash it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000063#wpbo= dy-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dspam&c=3D6000063#wpbody-content=0D=0ACurrently 50 comments= are waiting for approval. Please visit the moderation panel:=0D=0Ahttps= ://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmod= erated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007993 Sat, 11 Mar 2023 23:29:04 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007993 3007993 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <1a8545038df275a4cf55ef88a522cbfc@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Names Yieng Ly to Digital Marketing Staff" Date: Sat, 11 Mar 2023 23:29:03 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Names Yieng Ly to Digital Marketing= Staff" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/= blog/news/woodruff-sweitzer-names-yieng-ly-digital-marketing-staff/=0D= =0A=0D=0AAuthor: User Login (IP address: 171.38.0.134, 171.38.0.134)=0D= =0AEmail: 46697148@outlook.com=0D=0AURL: https://eu.wargaming.net/id/ope= nid/redirect/confirm/?next=3Dhttps://www.gate.io/pt/signup/612995=0D=0AC= omment: =0D=0ACool. I spent a long time looking for relevant content and= found that your article gave me new ideas, which is very helpful for my= research. I think my thesis can be completed more smoothly. Thank you.= =0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dapprove&c=3D6000063#wpbody-content=0D=0ATrash it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000063#wpbo= dy-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dspam&c=3D6000063#wpbody-content=0D=0ACurrently 50 comments= are waiting for approval. Please visit the moderation panel:=0D=0Ahttps= ://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmod= erated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007994 Sun, 12 Mar 2023 03:03:01 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007994 3007994 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "How to make the most of increased spending in pet health" Date: Sun, 12 Mar 2023 03:03:00 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How to make the most of increased spending in= pet health" is waiting for your approval=0D=0Ahttps://www.wearewoodruff= .com/blog/pets/leveraging-increased-spending-in-pet-health/=0D=0A=0D=0AA= uthor: gateio (IP address: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 31027= 259@outlook.com=0D=0AURL: http://m.restaurantecasajuanito.es/analytics/h= it.php?a=3D12&i=3D7917440&nocache=3D1515218245.0095&r2=3Dhtt= ps://www.gate.io/tr/signup/612995&r=3Dcutepix.info%2Fsex%2Friley-rey= es.php=0D=0AComment: =0D=0ACool. I spent a long time looking for relevan= t content and found that your article gave me new ideas, which is very h= elpful for my research. I think my thesis can be completed more smoothly= . Thank you.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dapprove&c=3D6000064#wpbody-content=0D=0ATrash it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D= 6000064#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dspam&c=3D6000064#wpbody-content=0D=0ACurrently= 51 comments are waiting for approval. Please visit the moderation panel= :=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_= status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007995 Sun, 12 Mar 2023 03:03:02 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007995 3007995 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "How to make the most of increased spending in pet health" Date: Sun, 12 Mar 2023 03:03:01 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How to make the most of increased spending in= pet health" is waiting for your approval=0D=0Ahttps://www.wearewoodruff= .com/blog/pets/leveraging-increased-spending-in-pet-health/=0D=0A=0D=0AA= uthor: gateio (IP address: 171.38.0.134, 171.38.0.134)=0D=0AEmail: 31027= 259@outlook.com=0D=0AURL: http://m.restaurantecasajuanito.es/analytics/h= it.php?a=3D12&i=3D7917440&nocache=3D1515218245.0095&r2=3Dhtt= ps://www.gate.io/tr/signup/612995&r=3Dcutepix.info%2Fsex%2Friley-rey= es.php=0D=0AComment: =0D=0ACool. I spent a long time looking for relevan= t content and found that your article gave me new ideas, which is very h= elpful for my research. I think my thesis can be completed more smoothly= . Thank you.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dapprove&c=3D6000064#wpbody-content=0D=0ATrash it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D= 6000064#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dspam&c=3D6000064#wpbody-content=0D=0ACurrently= 51 comments are waiting for approval. Please visit the moderation panel= :=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_= status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007996 Sun, 12 Mar 2023 13:05:54 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007996 3007996 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <789e743202841139a201535af224fc9e@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Celebrates National Dog Week" Date: Sun, 12 Mar 2023 13:05:53 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Celebrates National Dog Week" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-celebrates-national-dog-week/=0D=0A=0D=0AAuthor: Log in (IP address= : 116.213.36.44, 116.213.36.44)=0D=0AEmail: 20051772@outlook.com=0D=0AUR= L: https://leshemale.com/wp-content/plugins/AND-AntiBounce/redirector.ph= p?url=3Dhttps://www.gate.io/id/signup/612995=0D=0AComment: =0D=0ACool. I= spent a long time looking for relevant content and found that your arti= cle gave me new ideas, which is very helpful for my research. I think my= thesis can be completed more smoothly. Thank you.=0D=0A=0D=0AApprove it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000065#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000065#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000065#wpbody-content=0D=0ACurrently 52 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007997 Sun, 12 Mar 2023 13:05:56 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007997 3007997 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <3e4569fed659d66f8db828bb71c3094a@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Celebrates National Dog Week" Date: Sun, 12 Mar 2023 13:05:55 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Celebrates National Dog Week" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-celebrates-national-dog-week/=0D=0A=0D=0AAuthor: Log in (IP address= : 116.213.36.44, 116.213.36.44)=0D=0AEmail: 20051772@outlook.com=0D=0AUR= L: https://leshemale.com/wp-content/plugins/AND-AntiBounce/redirector.ph= p?url=3Dhttps://www.gate.io/id/signup/612995=0D=0AComment: =0D=0ACool. I= spent a long time looking for relevant content and found that your arti= cle gave me new ideas, which is very helpful for my research. I think my= thesis can be completed more smoothly. Thank you.=0D=0A=0D=0AApprove it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000065#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000065#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000065#wpbody-content=0D=0ACurrently 52 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007998 Mon, 13 Mar 2023 22:00:30 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007998 Wordfence activity from March 6, 2023 to March 13, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; 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Wordfence activity from March 6, 2023 to March 13, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 6, 2023 to March 13, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 45.81.39.196   United States 104 78.128.113.142   Bulgaria 80 45.227.254.29   Panama 80 193.142.146.226   Germany 40 34.238.142.160   United States 32 143.198.202.90   Singapore 32 194.169.175.26   Seychelles 27 43.153.121.93   United States 14 20.39.47.116   United States 10 146.190.98.146   Singapore 8 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 9 181   Bulgaria 2 82   Panama 1 80   Singapore 5 61   Germany 2 46   Seychelles 2 30   Czech Republic 1 5   France 1 4   Ukraine 1 3 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 13, 2023 2:11pm 194.87.151.73 (Czech Republic) Blocked for Known malicious User-Agents March 13, 2023 2:11pm 194.87.151.73 (Czech Republic) Blocked for Known malicious User-Agents March 13, 2023 10:51am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:51am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:51am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents and 62 additional attacks View Recent Traffic Recently Modified Files Modified File March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.4)" is available. This update includes security-related fixes. A new version of the plugin "All-in-One WP Migration (v7.72)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.4)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "UpdraftPlus - Backup/Restore (v1.23.1)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.2.1)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.2)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3007998 0 0 0 ]]>

Wordfence activity from March 6, 2023 to March 13, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 6, 2023 to March 13, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 45.81.39.196   United States 104 78.128.113.142   Bulgaria 80 45.227.254.29   Panama 80 193.142.146.226   Germany 40 34.238.142.160   United States 32 143.198.202.90   Singapore 32 194.169.175.26   Seychelles 27 43.153.121.93   United States 14 20.39.47.116   United States 10 146.190.98.146   Singapore 8 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 9 181   Bulgaria 2 82   Panama 1 80   Singapore 5 61   Germany 2 46   Seychelles 2 30   Czech Republic 1 5   France 1 4   Ukraine 1 3 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 13, 2023 2:11pm 194.87.151.73 (Czech Republic) Blocked for Known malicious User-Agents March 13, 2023 2:11pm 194.87.151.73 (Czech Republic) Blocked for Known malicious User-Agents March 13, 2023 10:51am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:51am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:51am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents March 13, 2023 10:50am 45.81.39.196 (United States) Blocked for Known malicious User-Agents and 62 additional attacks View Recent Traffic Recently Modified Files Modified File March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html March 13, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.4)" is available. This update includes security-related fixes. A new version of the plugin "All-in-One WP Migration (v7.72)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.4)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "UpdraftPlus - Backup/Restore (v1.23.1)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.2.1)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.2)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <67ad65a6fff122f593d0008653ebbf7d@wearewoodruff.com> Subject: Wordfence activity for March 13, 2023 on www.wearewoodruff.com Date: Mon, 13 Mar 2023 22:00:29 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09= =0A

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from March 6, 2023 to March 13, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09= =09=09This email was sent from your website https://wearewoodruff.com and is a summary of secu= rity related activity that Wordfence monitors for the period March 6, 20= 23 to March 13, 2023. NOTE: You are using the free version of Wordfence= and are missing out on features like real-time firewall rule and malwar= e signature updates, country blocking, and detecting if your site IP is= sending spam. Click here to u= pgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09= =09=09=09Top 10 IPs Blocked=09=09=09=09=0A=0A=09=09=09=09=0A=09=09= =09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0945.227.254.29=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09Panama=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= 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=09 =0A=09=09=09=09=09=09=09=09=09=09Seychelles=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09 27 43.153.121.93 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United= States=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 14 20.39.47.116 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United States= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 10 146.190.98.146 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09Singapore=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09 8 =0A=0A=09=09=09=09 = =0A=09=09=09=09=09Update Blocked IPs=0A= =09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Top 10 Countries Blocked = =0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=092=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Country Total IPs Blocked Block Count =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09United States=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09 9 181 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Bulgaria=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 2 82 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09Panama=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09 1 80 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Singapore=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 5 61 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09&nb= sp;=0A=09=09=09=09=09=09=09=09=09=09=09Germany=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09 46 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Seyche= lles=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 2 30 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09Czech Republic=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 1 5 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09France=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 1 4 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Ukraine=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 1 3 =0A=0A=09=09=09=09 =0A=09= =09=09=09=09Update Blocked Countries=0A= =09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Top 10 Failed Logins =0A= =0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09 Username Login Attempts Existing User =0A=09=09=09=09=09=09=09=09=09No failed logins yet.=09=09=09=09=09= =09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security Options=0A=09=09=09=09 =0A=09= =09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09 Recently Blocked Attacks=0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09IP / Action=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09 45.81.39.196 (United States) =0A=09=09=09=09=09=09=09=09 B= locked for Known malicious User-Agents =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09 Time March 13, 2023= 2:11pm =0A=09=09=09=09=09=09=09=09 194.87.151.73 (Czech Republic= ) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious Use= r-Agents =0A=09=09=09=09=09=09=09 March 13, 2023 2:11pm =0A=09=09=09=09=09=09=09=09 194.87.151.73 (Czech Republic) =0A=09=09=09= =09=09=09=09=09 Blocked for Known malicious User-Agents =0A=09= =09=09=09=09=09=09 March 13, 2023 10:51am =0A=09=09=09=09=09=09=09=09 45.81.39.196 (United States) =0A=09=09=09=09= =09=09=09=09 Blocked for Known malicious User-Agents =0A=09=09= =09=09=09=09=09 March 13,= 2023 10:51am =0A= =09=09=09=09=09=09=09=09 45.81.39.196 (United States) =0A=09=09=09=09=09=09=09=09 B= locked for Known malicious User-Agents =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09 March 13, 2023 10:51am March 13, 2023 10:50am =0A=09=09=09=09=09=09=09= =09 45.81.39.196 (Unit= ed States) =0A=09=09=09=09=09=09=09=09 Blocked for Known mal= icious User-Agents =0A=09=09=09=09=09=09=09 Marc= h 13, 2023 10:50am =0A=09=09=09=09=09=09=09= =09 45.81.39.196 (Unit= ed States) =0A=09=09=09=09=09=09=09=09 Blocked for Known mal= icious User-Agents =0A=09=09=09=09=09=09=09 March 13, 2023 10:50am =0A=09=09=09=09=09=09=09=09 45.81.39.196 (United States) = =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Agent= s =0A=09=09=09=09=09=09=09 March 13, 2023 10:50a= m =0A=09=09=09=09=09=09=09=09 45.81.39.196 (United States) = =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Agent= s =0A=09=09=09=09=09=09=09 March 13, 2023 10:50am =0A=09=09=09=09=09=09=09=09 45.81.39.196 (United States) =0A=09=09=09=09=09=09= =09=09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 =0A=09=09=09=09=0A=09= =09=09=09=09=09=09=09 and 62 additional attacks =0A=09=09=09=09 =0A=09=09= =09=09=0A=09=09=09=09 =0A=09=09=09=09=09View Recent Traffic=0A=09=09=09=09 = =0A=0A=09=09=09=09=0A=09=09=09=09 Recently Modified Files =0A=0A=09=09=09=09= =0A=09=09=09=09=09=0A=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= 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=0A=09=09=09=09=09=09=09=09 March 13, 2023 12:47pm= =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.= html =0A=09=09=09=09=09=09=09=09 Ma= rch 13, 2023 12:47pm =0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html=0A=09=09=09=09=09=09=09=09 March 13, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487= 031429c0d1c1064e524b39e2/2018/03/index.html =0A=09=09=09=09=09=09= =09=09 March 13, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb4870314= 29c0d1c1064e524b39e2/2018/05/index.html =0A=09=09=09=09=09=09=09=09= March 13,= 2023 12:47pm =0A= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09 March 13, 2023 12:47pm =0A=09=09= =09=09=09=09=09=09=09 wp-c= ontent/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/= index.html =0A=09=09=09=09=09=09=09=09 March 13, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_form= s/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html =0A=09=09= =09=09=09=09=09=09 March 13, 2023 12:47p= m =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= bcabb487031429c0d1c1064e524b39e2/2016/index.html =0A=09=09=09=09=09= =09=09=09 M= arch 13, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e52= 4b39e2/2016/12/index.html =0A=09=09=09=09=09=09=09=09 =0A=0A=09=09=09=09 This list may include WordPress core/plugin/the= me updates, error logs, cache files, and other normal changes. =0A= =0A=09=09=09=09=0A=09=09=09=09 Updates Needed =0A=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 Core =0A=09=09=09=09=09 =0A=09=09=09=09=09=09 A new versio= n of WordPress (v6.1.1) is available. =0A=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 Plugins =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Accelerated Mobile Pages (v1.0.81)" is available. =09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "A= jax Load More (v5.6.0.4)" is available. This update include= s security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "All-in-One WP Migration (v7.72)&= quot; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new ve= rsion of the plugin "All In One WP Security (v5.1.5)" is avail= able. This update includes security-related fixes.=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Autoptimize (v3.1.5)" is available. This update includes= security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Better Search Replace (v1.4.2)&q= uot; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "emfluence Marketing Platform (v2.13)" is ava= ilable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "Enable Media Replace (v4.0.3)" is available. = This update includes security-related fixes.=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "Error Log Moni= tor (v1.7.4)" is available. This update includes security-r= elated fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new ve= rsion of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes.=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the plugin "Post SMTP (= v2.4.4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "Public Post Preview (v2.10.0)" is= available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Raw HTML (v1.6.4)" is available. =09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the plugin "Redirection= (v5.3.9)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Search Exclude (v1.3.1)" is av= ailable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "SearchWP Live Ajax Search (v1.7.4)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Simple History (v3.4.0)" is available. This update includ= es security-related fixes.=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "Smash Balloon Custom Facebook= Feed (v4.1.8)" is available. This update includes security= -related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "UpdraftPlus - Backup/Restore (v1.23.1)"= ; is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "W3 Total Cache (v2.3.0)" is available. This upda= te includes security-related fixes.=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "WP Activity Log (v4.= 4.3.2)" is available. This update includes security-related= fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Yoast SEO (v20.2.1)" is available. Thi= s update includes security-related fixes.=09=09=09=09=09=09=09<= /li>=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Advanced Custom F= ields PRO (v6.0.7)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "All-in-One WP Migration Un= limited Extension (v2.49)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Gravity Forms (v2.7.= 2)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09Update Now<= /a>=0A=09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09If you would like to sign-in to https://wearewoodruff.com please click here now. You ca= n change the frequency of this email or turn it on and off by visiting y= our Word= fence options page.=09=09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09No longer an administrator for this site? Click here to stop receiving securi= ty alerts.=0A=09=09=09=09 =0A=09=09=09=0A=09=09

=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007999 Wed, 15 Mar 2023 18:38:29 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3007999 New submission from Newsletter Signup

First Name   sibam Last Name   sain Email   sibam.netcore@gmail.com Country   United States Industry   Internet Company   Netcore Title   Deliverabiility Do you currently have an agency partner   Yes Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

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First Name   sibam Last Name   sain Email   sibam.netcore@gmail.com Country   United States Industry   Internet Company   Netcore Title   Deliverabiility Do you currently have an agency partner   Yes Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <6731d1fdfe0f6a85fc75379a518a76b3@wearewoodruff.com> Subject: New submission from Newsletter Signup Date: Wed, 15 Mar 2023 18:38:28 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D=0A =0D=0A

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09= =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = sibam=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 =   =0D=0A= =09=09 sain=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 sibam.netcore@gmail.com=0D=0A=09=09 = =0D=0A=09= =09 Country=0D=0A=09=09=   = =0D=0A=09=09 United States=0D=0A=09=09 = =0D=0A=09=09 Industry<= /font>=0D=0A=09=09   =0D=0A=09=09 Internet= =0D=0A=09=09 =0D=0A=09=09 = Compa= ny=0D=0A=09=09   =0D=0A=09=09 = Netc= ore=0D=0A=09=09 =0D=0A=09=09 = Title=0D=0A=09=09 =   =0D=0A=09=09 = Deliverabiility=0D=0A=09=09 = =0D=0A=09=09 = Do you currently have an agency partner=0D=0A=09=09   =0D=0A=09=09 Yes=0D=0A=09= =09 =0D=0A=09=09 Email Opt-In=0D=0A=09=09   =0D=0A=09=09 = TRUE=0D=0A=09=09 =0D=0A=09=09 = Lead= Source=0D=0A=09=09 <= /td>=0D=0A=09=09   =0D=0A=09=09 = = Web - Newsletter/Blog Sign-Up=0D=0A=09=09 = =0D=0A =

=0D= =0A=09=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008000 Thu, 16 Mar 2023 21:10:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008000 3008000 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <8413fe851f305b91a25500dee0408163@wearewoodruff.com> Subject: [Woodruff] Some plugins were automatically updated Date: Thu, 16 Mar 2023 21:10:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 Howdy! Some plugins have automatically updated to their latest versions= on your site at https://wearewoodruff.com. No further action is nee= ded on your part.=0A=0A=0AThese plugins are now up to date:=0A- UpdraftP= lus - Backup/Restore (from version 1.22.24 to 1.23.3)=0A=0A=0AIf you exp= erience any issues or need support, the volunteers in the WordPress.org= support forums may be able to help.=0Ahttps://wordpress.org/support/for= ums/=0A=0AThe WordPress Team]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008001 Thu, 16 Mar 2023 23:35:52 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008001 New submission from Contact

First Name   Allan Last Name   Wharton Email   allan.wharton@gmail.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Hello, During the crisis I gave a few tips to a friend whose retail business was crushed by the pandemic He followed my advice and generated $60k in sales in just 4 weeks! Then he told some friends about this and they made $18k and $15k in sales So I packed everything I know about email marketing into a short video course We got great feedback from the course, and it sells for just $7 It’s an amazing opportunity check it out here: https://snapt.io/ShSXG Company Name   Allan Wharton Job Title   $60k in 4 weeks: email marketing made easy, and just for 7$ Do you currently have an agency partner   No Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

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First Name   Allan Last Name   Wharton Email   allan.wharton@gmail.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Hello, During the crisis I gave a few tips to a friend whose retail business was crushed by the pandemic He followed my advice and generated $60k in sales in just 4 weeks! Then he told some friends about this and they made $18k and $15k in sales So I packed everything I know about email marketing into a short video course We got great feedback from the course, and it sells for just $7 It’s an amazing opportunity check it out here: https://snapt.io/ShSXG Company Name   Allan Wharton Job Title   $60k in 4 weeks: email marketing made easy, and just for 7$ Do you currently have an agency partner   No Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <0a7032d746ece6966d775bf3b1522899@wearewoodruff.com> Subject: New submission from Contact Date: Thu, 16 Mar 2023 23:35:51 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008002 Fri, 17 Mar 2023 08:39:14 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008002 New submission from Contact

First Name   Maja Last Name   Puchalska Email   maja.puchalska@g2a.com Country   United States What are you interested in?   Working with us Message   Hi All, First let me introduce myself, I'm Maja Puchalska, Country Manager in WWW.G2A.COM, the biggest global marketplace for videogames and digital goods. I'm contacting you since we're looking for a media agency that would help us build best possible media plan for the US market. We’d like to create a perfect marketing mix that will allow us to make desired impact and reach our target consumers in most effective way. Please do let me know whether you would be interested in preparing a proposal for us and we’d be very happy to jump on a call to discuss all the details. Thanks a lot. I very much look forward to your reply. Best regards, Maja Industry   VIDEOGAMES AND DIGITAL GOODS Company Name   WWW.G2A.COM Job Title   COUNTRY MANAGER Lead Source   Web - Contact Us

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First Name   Maja Last Name   Puchalska Email   maja.puchalska@g2a.com Country   United States What are you interested in?   Working with us Message   Hi All, First let me introduce myself, I'm Maja Puchalska, Country Manager in WWW.G2A.COM, the biggest global marketplace for videogames and digital goods. I'm contacting you since we're looking for a media agency that would help us build best possible media plan for the US market. We’d like to create a perfect marketing mix that will allow us to make desired impact and reach our target consumers in most effective way. Please do let me know whether you would be interested in preparing a proposal for us and we’d be very happy to jump on a call to discuss all the details. Thanks a lot. I very much look forward to your reply. Best regards, Maja Industry   VIDEOGAMES AND DIGITAL GOODS Company Name   WWW.G2A.COM Job Title   COUNTRY MANAGER Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Fri, 17 Mar 2023 08:39:13 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008003 Fri, 17 Mar 2023 12:31:01 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008003 New submission from Contact

First Name   Spencer Last Name   Webster Email   swebster@sjwebsterlaw.com Country   United States What are you interested in?   Working with us Message   Good morning, I am looking to set up a call regarding your services. Thanks. Industry   Legal Company Name   Webster Law, LLC Job Title   Attorney Lead Source   Web - Contact Us

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First Name   Spencer Last Name   Webster Email   swebster@sjwebsterlaw.com Country   United States What are you interested in?   Working with us Message   Good morning, I am looking to set up a call regarding your services. Thanks. Industry   Legal Company Name   Webster Law, LLC Job Title   Attorney Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <9bde295a5dbada18e6f5d39b46171aa4@wearewoodruff.com> Subject: New submission from Contact Date: Fri, 17 Mar 2023 12:31:00 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008005 Sat, 18 Mar 2023 08:32:17 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008005 New submission from Contact

First Name   GhbmZocky Last Name   GhbmZocky Email   petuaarwer@outlook.com Country   Canada What are you interested in?   General Inquiry Message   I'm very cute and slim and I want to meet you. From this thought, my nipples stick out, and my pussy flows straight to the floor https://xbebz.palatlaldate.com/c/da57dc555e50572d?s1=12179&s2=1471083&j1=1 Company Name   google Job Title   My nipples stick out Do you currently have an agency partner   No Lead Source   Web - Contact Us

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First Name   GhbmZocky Last Name   GhbmZocky Email   petuaarwer@outlook.com Country   Canada What are you interested in?   General Inquiry Message   I'm very cute and slim and I want to meet you. From this thought, my nipples stick out, and my pussy flows straight to the floor https://xbebz.palatlaldate.com/c/da57dc555e50572d?s1=12179&s2=1471083&j1=1 Company Name   google Job Title   My nipples stick out Do you currently have an agency partner   No Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Sat, 18 Mar 2023 08:32:16 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008006 Sat, 18 Mar 2023 09:58:25 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008006 ... [Trackback] [...] Read More here: wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic-segmentation/ [...] Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000066#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000066#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000066#wpbody-content Currently 53 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008006 0 0 0 ]]> ... [Trackback] [...] Read More here: wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic-segmentation/ [...] Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000066#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000066#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000066#wpbody-content Currently 53 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Sat, 18 Mar 2023 09:58:24 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: My Homepage (IP address: 23.104.162.2= 18, 23.104.162.218)=0D=0AURL: http://www.S7hxb.org=0D=0ATrackback excerp= t: =0D=0A... [Trackback]=0A=0A[...] Read More here: wea= rewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic-segm= entation/ [...]=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-= admin/comment.php?action=3Dapprove&c=3D6000066#wpbody-content=0D=0ATrash= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c= =3D6000066#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp= -admin/comment.php?action=3Dspam&c=3D6000066#wpbody-content=0D=0ACurrent= ly 53 comments are waiting for approval. Please visit the moderation pan= el:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?commen= t_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008007 Sat, 18 Mar 2023 09:58:26 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008007 ... [Trackback] [...] Read More here: wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic-segmentation/ [...] Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000066#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000066#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000066#wpbody-content Currently 53 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008007 0 0 0 ]]> ... [Trackback] [...] Read More here: wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic-segmentation/ [...] Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000066#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000066#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000066#wpbody-content Currently 53 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <2f6b6af2b783e20c4778abfbbd993978@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Sat, 18 Mar 2023 09:58:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: My Homepage (IP address: 23.104.162.2= 18, 23.104.162.218)=0D=0AURL: http://www.S7hxb.org=0D=0ATrackback excerp= t: =0D=0A... [Trackback]=0A=0A[...] Read More here: wea= rewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic-segm= entation/ [...]=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-= admin/comment.php?action=3Dapprove&c=3D6000066#wpbody-content=0D=0ATrash= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c= =3D6000066#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp= -admin/comment.php?action=3Dspam&c=3D6000066#wpbody-content=0D=0ACurrent= ly 53 comments are waiting for approval. Please visit the moderation pan= el:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?commen= t_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008008 Mon, 20 Mar 2023 21:00:09 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008008 Wordfence activity from March 13, 2023 to March 20, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; 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background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } input[type="submit"]:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } input[type="button"]:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } input[type="reset"]:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } a:hover { color: #0f3647 !important; } .main-navigation .assistive-text:focus { background: #fff !important; border: 2px solid #333 !important; border-radius: 3px !important; clip: auto !important; color: #000 !important; display: block !important; font-size: 12px !important; padding: 12px !important; position: absolute !important; top: 5px !important; left: 5px !important; z-index: 100000 !important; } .site-header h1 a:hover { color: #21759b !important; } .site-header h2 a:hover { color: #21759b !important; } .main-navigation a:hover { color: #21759b !important; } .main-navigation a:focus { color: #21759b !important; } .widget-area .widget a:hover { color: #21759b !important; } .widget-area .widget a:visited { color: #9f9f9f !important; } footer[role="contentinfo"] a:hover { color: #21759b !important; } .comments-link a:hover { color: #21759b !important; } .entry-meta a:hover { color: #21759b !important; } .entry-content a:visited { color: #9f9f9f !important; } .comment-content a:visited { color: #9f9f9f !important; } article.format-aside h1 a:hover { color: #2e3542 !important; } .format-status .entry-header header a:hover { color: #21759b !important; } .comments-area article header a:hover { color: #21759b !important; } .comments-area article header cite a:hover { text-decoration: underline !important; } a.comment-reply-link:hover { color: #21759b !important; } a.comment-edit-link:hover { color: #21759b !important; } .template-front-page .widget-area .widget li a:hover { color: #21759b !important; } @-ms-viewport { width: device-width !important; } @viewport { width: device-width !important; } .main-navigation li a:hover { color: #000 !important; } .main-navigation li a:focus { color: #000 !important; } .main-navigation ul li:hover > ul { border-left: 0 !important; clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation ul li:focus > ul { border-left: 0 !important; clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation li ul li a:hover { background: #e3e3e3 !important; color: #444 !important; } .main-navigation li ul li a:focus { background: #e3e3e3 !important; color: #444 !important; } footer a[rel=bookmark]:after { content: " [" attr(href) "] " !important; } footer a[rel=bookmark]:visited:after { content: " [" attr(href) "] " !important; } h1 a:active { color: red !important; } h2 a:active { color: red !important; } h3 a:active { color: red !important; } h4 a:active { color: red !important; } h5 a:active { color: red !important; } h6 a:active { color: red !important; } h1 a:visited { color: purple !important; } h2 a:visited { color: purple !important; } h3 a:visited { color: purple !important; } h4 a:visited { color: purple !important; } h5 a:visited { color: purple !important; } h6 a:visited { color: purple !important; } .button:hover { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; } .button:active { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; } .button:focus { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; }

Wordfence activity from March 13, 2023 to March 20, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 13, 2023 to March 20, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 45.81.39.196   United States 157 194.165.16.25   Monaco 80 45.93.201.99   Russian Federation 45 213.226.123.153   Russian Federation 45 103.54.57.221   United States 36 178.128.50.149   Singapore 32 79.124.8.3   Netherlands 18 193.142.146.226   Germany 12 219.92.15.141   Malaysia 10 143.198.82.37   Singapore 10 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 19 256   Russian Federation 7 103   South Korea 36 102   Monaco 1 80   Singapore 10 77   Germany 8 31   Netherlands 5 27   China 17 24   Taiwan 9 21   Malaysia 2 20 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 20, 2023 3:45pm 112.216.122.82 (South Korea) Blocked for Known malicious User-Agents March 20, 2023 3:34pm 66.128.122.18 (United States) Blocked for Known malicious User-Agents March 20, 2023 3:22pm 115.78.234.215 (Vietnam) Blocked for Known malicious User-Agents March 20, 2023 3:00pm 188.175.245.5 (Czech Republic) Blocked for Known malicious User-Agents March 20, 2023 2:48pm 115.90.156.61 (South Korea) Blocked for Known malicious User-Agents March 20, 2023 2:37pm 62.94.244.236 (Italy) Blocked for Known malicious User-Agents March 20, 2023 2:25pm 66.128.122.18 (United States) Blocked for Known malicious User-Agents March 20, 2023 2:13pm 50.202.35.150 (United States) Blocked for Known malicious User-Agents March 20, 2023 1:39pm 2001:1c04:3f02:d300:211:32ff:fe68:ffae (Netherlands) Blocked for Known malicious User-Agents March 20, 2023 1:28pm 211.104.142.21 (South Korea) Blocked for Known malicious User-Agents and 22 additional attacks View Recent Traffic Recently Modified Files Modified File March 20, 2023 12:45pm wp-content/uploads/gravity_forms/.htaccess March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/09/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/10/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/03/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/08/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/12/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/01/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.4)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.72)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.5)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.3)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3008008 0 0 0 ]]>

Wordfence activity from March 13, 2023 to March 20, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 13, 2023 to March 20, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 45.81.39.196   United States 157 194.165.16.25   Monaco 80 45.93.201.99   Russian Federation 45 213.226.123.153   Russian Federation 45 103.54.57.221   United States 36 178.128.50.149   Singapore 32 79.124.8.3   Netherlands 18 193.142.146.226   Germany 12 219.92.15.141   Malaysia 10 143.198.82.37   Singapore 10 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 19 256   Russian Federation 7 103   South Korea 36 102   Monaco 1 80   Singapore 10 77   Germany 8 31   Netherlands 5 27   China 17 24   Taiwan 9 21   Malaysia 2 20 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 20, 2023 3:45pm 112.216.122.82 (South Korea) Blocked for Known malicious User-Agents March 20, 2023 3:34pm 66.128.122.18 (United States) Blocked for Known malicious User-Agents March 20, 2023 3:22pm 115.78.234.215 (Vietnam) Blocked for Known malicious User-Agents March 20, 2023 3:00pm 188.175.245.5 (Czech Republic) Blocked for Known malicious User-Agents March 20, 2023 2:48pm 115.90.156.61 (South Korea) Blocked for Known malicious User-Agents March 20, 2023 2:37pm 62.94.244.236 (Italy) Blocked for Known malicious User-Agents March 20, 2023 2:25pm 66.128.122.18 (United States) Blocked for Known malicious User-Agents March 20, 2023 2:13pm 50.202.35.150 (United States) Blocked for Known malicious User-Agents March 20, 2023 1:39pm 2001:1c04:3f02:d300:211:32ff:fe68:ffae (Netherlands) Blocked for Known malicious User-Agents March 20, 2023 1:28pm 211.104.142.21 (South Korea) Blocked for Known malicious User-Agents and 22 additional attacks View Recent Traffic Recently Modified Files Modified File March 20, 2023 12:45pm wp-content/uploads/gravity_forms/.htaccess March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/09/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/10/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/03/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/08/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/12/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/01/index.html March 20, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.81)" is available. A new version of the plugin "Ajax Load More (v5.6.0.4)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.72)" is available. A new version of the plugin "All In One WP Security (v5.1.5)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.5)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.4.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.3)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <60cfaaab44ccb95c2d908a784c2e74e6@wearewoodruff.com> Subject: Wordfence activity for March 20, 2023 on www.wearewoodruff.com Date: Mon, 20 Mar 2023 21:00:08 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09=0A=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008009 Tue, 21 Mar 2023 14:07:22 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008009 New submission from Newsletter Signup

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from March 13, 2023 to <= strong>March 20, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09= =09=09=09This email was sent from your website https://wearewoodruff.com and is a summary of s= ecurity related activity that Wordfence monitors for the period March 13= , 2023 to March 20, 2023. NOTE: You are using the free version of Wordfe= nce and are missing out on features like real-time firewall rule and mal= ware signature updates, country blocking, and detecting if your site IP= is sending spam. Click here t= o upgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09= =09 =0A= =09=09=09=09=09Top 10 IPs Blocked=09=09=09=09 =0A=0A=09=09=09=09=0A= =09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09IP=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0945.81.39.196=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09 Country B= lock Count =0A=09= 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=09=09Netherlands=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09 5 27= =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09China=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09 17 24 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09Taiwan=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09 9 21= =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09Malaysia=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09 2 20 =0A=0A=09= =09=09=09 =0A=09=09=09=09=09Update Blocked Countries=0A=09=09=09=09 =0A=0A=09=09=09=09= =0A=09=09=09=09 Top 10 Failed Logins =0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Username= Login Attempts=0A=09=09=09=09=09=09=09 Existing User =0A=09=09=09=09=09=09=09=09=09No= failed logins yet.=09=09=09=09=09=09=09=09 = =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security Optio= ns=0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09 Recently Blocked Attacks =0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09March 20, 2023 3:45pm=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09 112.216.122.82 (South Korea) =0A=09=09=09=09=09=09=09=09 B= locked for Known malicious User-Agents =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09 188.175.245.5 (Czech Republic) =0A=09= =09=09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09 Tim= e IP / Action March 20, 2023 3:34pm =0A=09=09=09=09=09=09=09= =09 66.128.122.18 (Uni= ted States) =0A=09=09=09=09=09=09=09=09 Blocked for Known mal= icious User-Agents =0A=09=09=09=09=09=09=09 Marc= h 20, 2023 3:22pm =0A=09=09=09=09=09=09=09= =09 115.78.234.215 (Vi= etnam) =0A=09=09=09=09=09=09=09=09 Blocked for Known maliciou= s User-Agents =0A=09=09=09=09=09=09=09 March 20, 2023 3:00pm March 20, 2023 2:48pm =0A=09=09=09=09=09=09=09=09 115.90.156.61 (South Korea) =0A=09=09= =09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09 Mar= ch 20, 2023 2:37pm =0A=09=09=09=09=09=09=09=09 62.94.244.236 (Italy) =0A=09=09=09=09=09=09=09=09 Blo= cked for Known malicious User-Agents =0A=09=09=09=09=09=09=09 March 20, 2023 2:25pm =0A=09= =09=09=09=09=09=09=09 = 66.128.122.18 (United States) =0A=09=09=09=09=09=09=09=09 Blo= cked for Known malicious User-Agents =0A=09=09=09=09=09=09=09 March 20, 2023 2:13pm =0A=09=09=09=09=09=09=09= =09 50.202.35.150 (Uni= ted States) =0A=09=09=09=09=09=09=09=09 Blocked for Known mal= icious User-Agents =0A=09=09=09=09=09=09=09 Marc= h 20, 2023 1:39pm =0A=09=09=09=09=09=09=09= =09 2001:1c04:3f02:d30= 0:211:32ff:fe68:ffae (Netherlands) =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09March 20, 2023 1:28pm =0A=09=09=09=09=09=09=09= =09 211.104.142.21 (So= uth Korea) =0A=09=09=09=09=09=09=09=09 Blocked for Known mal= icious User-Agents =0A=09=09=09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09=09=09=09=09 and 22 additional at= tacks =0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09View Recen= t Traffic=0A=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Recently Modif= ied Files =0A=0A=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09= =0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09March 20, 2023 12:45pm= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031= 429c0d1c1064e524b39e2/2017/02/index.html =0A=09=09=09=09=09=09=09= 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=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= bcabb487031429c0d1c1064e524b39e2/2017/12/index.html =0A=09=09=09=09= =09=09=09=09 March 20, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb48= 7031429c0d1c1064e524b39e2/2017/01/index.html =0A=09=09=09=09=09=09= =09=09 Marc= h 20, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39= e2/2017/index.html =0A=09=09=09=09=09=09=09=09 =0A=0A=09=09=09=09 This list may include WordPress core/plugin/theme upd= ates, error logs, cache files, and other normal changes. =0A=0A=09= =09=09=09=0A=09=09=09=09 Updates Needed =0A=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 Core =0A=09=09=09=09=09 =0A=09=09=09=09=09=09 A new version of W= ordPress (v6.1.1) is available. =0A=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 Plugins =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new 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This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Better Search Replace (v1.4.2)" is available. =09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the plugin "emfluence M= arketing Platform (v2.13)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Enable Media Replace= (v4.0.3)" is available. This update includes security-rela= ted fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "Error Log Monitor (v1.7.4)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Popup Ma= ker (v1.18.1)" is available. This update includes security-= related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Post SMTP (v2.4.5)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Public Post Preview (v2.10.0)" is available. =09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "Raw HTML (v1.6= .4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Redirection (v5.3.9)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Search Exclude (v1.3.1)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "SearchWP Live Aja= x Search (v1.7.4)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Simple History (v3.4.0)&qu= ot; is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is availabl= e. This update includes security-related fixes.=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "W= 3 Total Cache (v2.3.0)" is available. This update includes= security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "WP Activity Log (v4.4.3.2)"= is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09A new version of the plugi= n "Yoast SEO (v20.3)" is available. This update includ= es security-related fixes.=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "Advanced Custom Fields PRO (v= 6.0.7)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "All-in-One WP Migration Unlimited Exten= sion (v2.49)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Gravity Forms (v2.7.3)" is= available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09Update Now=0A=09= =09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A= =09=09=09=09=09If you would like to sign-in to https://wearewoodruff.com please click here now. You can change= the frequency of this email or turn it on and off by visiting your Wordfence op= tions page.=09=09=09=09 =0A=0A=09=09=09=09 = =0A=09=09=09=09=09No longer an administrator for this site? Click here to stop receiving security aler= ts.=0A=09=09=09=09 =0A=09=09=09=0A=09=09

First Name   Elaine Last Name   Froese Email   elaine@elainefroese.com Country   Canada Industry   Agriculture Transition planning and coaching Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> 3008009 0 0 0 ]]>

First Name   Elaine Last Name   Froese Email   elaine@elainefroese.com Country   Canada Industry   Agriculture Transition planning and coaching Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <56d96f0ff8e373d647b714ac977ea735@wearewoodruff.com> Subject: New submission from Newsletter Signup Date: Tue, 21 Mar 2023 14:07:21 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D=0A <= /tr>=0D=0A

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09  =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = Elaine=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 =   =0D=0A= =09=09 Froese=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 elaine@elainefroese.com=0D=0A=09=09 = =0D=0A=09= =09 Country=0D=0A=09=09=   = =0D=0A=09=09 Canada=0D=0A=09=09 = = =0D=0A=09=09 Industry=0D= =0A=09=09 =0D=0A=09=09 Agriculture Transition pl= anning and coaching=0D=0A=09=09 = =0D=0A=09=09 = Email Opt-In=0D=0A=09=09 = &nbs= p; =0D=0A=09=09= TRUE=0D=0A=09=09 = =0D=0A=09=09 = Lead Source=0D=0A=09=09 =   = =0D=0A=09=09 Web - Newsletter/Blog Sign-Up=0D=0A=09=09 =0D=0A

=0D=0A=09=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008010 Wed, 22 Mar 2023 05:40:56 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008010 3008010 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <01f740256113165ae9947930adccbb1b@wearewoodruff.com> Subject: [Woodruff] Please moderate: "5 proven ways to build brand equity with customers" Date: Wed, 22 Mar 2023 05:40:54 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "5 proven ways to build brand equity with cust= omers" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/b= log/agriculture/proven-ways-to-build-brand-equity-customers/=0D=0A=0D=0A= Author: Inicia sesi=C3=B3n en gate io (IP address: 45.64.246.153, 45.64.= 246.153)=0D=0AEmail: 62530969@outlook.com=0D=0AURL: https://www.gate.io/= es/signup/612995=0D=0AComment: =0D=0AReading your article has greatly he= lped me, and I agree with you. But I still have some questions. Can you= help me? I will pay attention to your answer. thank you.=0D=0A=0D=0AApp= rove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapp= rove&c=3D6000067#wpbody-content=0D=0ATrash it: https://www.wearewoodruff= .com/wp-admin/comment.php?action=3Dtrash&c=3D6000067#wpbody-content=0D= =0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= spam&c=3D6000067#wpbody-content=0D=0ACurrently 54 comments are waiting f= or approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewo= odruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-= content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008011 Wed, 22 Mar 2023 05:40:58 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008011 3008011 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "5 proven ways to build brand equity with customers" Date: Wed, 22 Mar 2023 05:40:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "5 proven ways to build brand equity with cust= omers" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/b= log/agriculture/proven-ways-to-build-brand-equity-customers/=0D=0A=0D=0A= Author: Inicia sesi=C3=B3n en gate io (IP address: 45.64.246.153, 45.64.= 246.153)=0D=0AEmail: 62530969@outlook.com=0D=0AURL: https://www.gate.io/= es/signup/612995=0D=0AComment: =0D=0AReading your article has greatly he= lped me, and I agree with you. But I still have some questions. Can you= help me? I will pay attention to your answer. thank you.=0D=0A=0D=0AApp= rove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapp= rove&c=3D6000067#wpbody-content=0D=0ATrash it: https://www.wearewoodruff= .com/wp-admin/comment.php?action=3Dtrash&c=3D6000067#wpbody-content=0D= =0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= spam&c=3D6000067#wpbody-content=0D=0ACurrently 54 comments are waiting f= or approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewo= odruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-= content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008012 Wed, 22 Mar 2023 06:38:02 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008012 3008012 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Are you treating your agency partners like outsiders?" Date: Wed, 22 Mar 2023 06:38:01 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Are you treating your agency partners like ou= tsiders?" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/agriculture/keys-to-ideal-client-marketing-agency-relationship/= =0D=0A=0D=0AAuthor: mmpro (IP address: 45.64.246.153, 45.64.246.153)=0D= =0AEmail: 48777330@outlook.com=0D=0AURL: https://www.gate.io/ja/signup/6= 12995=0D=0AComment: =0D=0AReading your article helped me a lot and I agr= ee with you. But I still have some doubts, can you clarify for me? I'll= keep an eye out for your answers.=0D=0A=0D=0AApprove it: https://www.we= arewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000068#wpbody= -content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dtrash&c=3D6000068#wpbody-content=0D=0ASpam it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000068#wpbody-c= ontent=0D=0ACurrently 55 comments are waiting for approval. Please visit= the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-= comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008013 Wed, 22 Mar 2023 06:38:03 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008013 3008013 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Are you treating your agency partners like outsiders?" Date: Wed, 22 Mar 2023 06:38:02 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Are you treating your agency partners like ou= tsiders?" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/agriculture/keys-to-ideal-client-marketing-agency-relationship/= =0D=0A=0D=0AAuthor: mmpro (IP address: 45.64.246.153, 45.64.246.153)=0D= =0AEmail: 48777330@outlook.com=0D=0AURL: https://www.gate.io/ja/signup/6= 12995=0D=0AComment: =0D=0AReading your article helped me a lot and I agr= ee with you. But I still have some doubts, can you clarify for me? I'll= keep an eye out for your answers.=0D=0A=0D=0AApprove it: https://www.we= arewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000068#wpbody= -content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dtrash&c=3D6000068#wpbody-content=0D=0ASpam it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000068#wpbody-c= ontent=0D=0ACurrently 55 comments are waiting for approval. Please visit= the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-= comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008014 Wed, 22 Mar 2023 07:26:22 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008014 3008014 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <8420bd898294b31017757857e45eff8a@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Managing the product life cycle in the face of generics" Date: Wed, 22 Mar 2023 07:26:21 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Managing the product life cycle in the face o= f generics" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pov/overcoming-commoditization-and-managing-the-product-life-cy= cle-as-generics-enter-the-market/=0D=0A=0D=0AAuthor: idr =E9=80=9A=E8=B2= =A8 (IP address: 45.64.246.153, 45.64.246.153)=0D=0AEmail: 43647938@outl= ook.com=0D=0AURL: https://www.gate.io/ja/signup/612995=0D=0AComment: =0D= =0AVery nice post. I just stumbled upon your blog and wanted to say that= I=E2=80=99ve really enjoyed browsing your blog posts. In any case I=E2= =80=99ll be subscribing to your feed and I hope you write again soon!=0D= =0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?= action=3Dapprove&c=3D6000069#wpbody-content=0D=0ATrash it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000069#wpbody-= content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php= ?action=3Dspam&c=3D6000069#wpbody-content=0D=0ACurrently 56 comments are= waiting for approval. Please visit the moderation panel:=0D=0Ahttps://w= ww.wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderat= ed#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008015 Wed, 22 Mar 2023 13:55:25 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008015 3008015 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Applying Human Health Trends to Pet Health Creates Healthy Opportunities" Date: Wed, 22 Mar 2023 13:55:24 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Applying Human Health Trends to Pet Health Cr= eates Healthy Opportunities" is waiting for your approval=0D=0Ahttps://w= ww.wearewoodruff.com/blog/pets/how-to-identify-new-pet-health-trends/=0D= =0A=0D=0AAuthor: mirai takashima yu (IP address: 45.64.246.153, 45.64.24= 6.153)=0D=0AEmail: 42124414@outlook.com=0D=0AURL: https://www.gate.io/pt= /signup/612995=0D=0AComment: =0D=0AThe point of view of your article has= taught me a lot, and I already know how to improve the paper on gate.oi= , thank you.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dapprove&c=3D6000070#wpbody-content=0D=0ATrash it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D= 6000070#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dspam&c=3D6000070#wpbody-content=0D=0ACurrently= 57 comments are waiting for approval. Please visit the moderation panel= :=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_= status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008016 Wed, 22 Mar 2023 13:55:27 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008016 3008016 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <9c90d785d9117939e866541899498c2b@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Applying Human Health Trends to Pet Health Creates Healthy Opportunities" Date: Wed, 22 Mar 2023 13:55:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Applying Human Health Trends to Pet Health Cr= eates Healthy Opportunities" is waiting for your approval=0D=0Ahttps://w= ww.wearewoodruff.com/blog/pets/how-to-identify-new-pet-health-trends/=0D= =0A=0D=0AAuthor: mirai takashima yu (IP address: 45.64.246.153, 45.64.24= 6.153)=0D=0AEmail: 42124414@outlook.com=0D=0AURL: https://www.gate.io/pt= /signup/612995=0D=0AComment: =0D=0AThe point of view of your article has= taught me a lot, and I already know how to improve the paper on gate.oi= , thank you.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dapprove&c=3D6000070#wpbody-content=0D=0ATrash it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D= 6000070#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dspam&c=3D6000070#wpbody-content=0D=0ACurrently= 57 comments are waiting for approval. Please visit the moderation panel= :=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_= status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008018 Wed, 22 Mar 2023 18:35:05 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008018 New submission from Contact

First Name   Ben Last Name   Clark Email   bclark@c-cgroup.com Country   United States What are you interested in?   General Inquiry Message   Hello My name is Ben Clark and I am a Network Cloud Account Executive at C&C Group. I am reaching out to see what I can do to help improve you and your teams’ day to day collaboration with a primary focus on telephone communications. We are partnered with and trusted by leading brands such as Zoom, RingCentral, 8X8, Intermedia and Vonage. I wanted to learn how you currently handle your telephone operations and see what we can do to streamline the process and provide cost savings in the process. When would be a good time to get in touch with you? Let’s schedule a 5-minute phone conversation to evaluate how we may partner with you to maximize your success in these focused areas! Looking forward to your response. I hope you have a great day ahead! Best Regards, Ben Clark Account Executive C&C Group (913)5296-6233 Company Name   C&C Group Job Title   Account Executive Lead Source   Web - Contact Us

]]> 3008018 0 0 0 ]]>

First Name   Ben Last Name   Clark Email   bclark@c-cgroup.com Country   United States What are you interested in?   General Inquiry Message   Hello My name is Ben Clark and I am a Network Cloud Account Executive at C&C Group. I am reaching out to see what I can do to help improve you and your teams’ day to day collaboration with a primary focus on telephone communications. We are partnered with and trusted by leading brands such as Zoom, RingCentral, 8X8, Intermedia and Vonage. I wanted to learn how you currently handle your telephone operations and see what we can do to streamline the process and provide cost savings in the process. When would be a good time to get in touch with you? Let’s schedule a 5-minute phone conversation to evaluate how we may partner with you to maximize your success in these focused areas! Looking forward to your response. I hope you have a great day ahead! Best Regards, Ben Clark Account Executive C&C Group (913)5296-6233 Company Name   C&C Group Job Title   Account Executive Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <6ed52db50de577860ef9f7c0c10a1df7@wearewoodruff.com> Subject: New submission from Contact Date: Wed, 22 Mar 2023 18:35:04 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008019 Wed, 22 Mar 2023 20:54:23 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008019 3008019 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "KC Animal Health Corridor Market Insight Seminar: What we heard" Date: Wed, 22 Mar 2023 20:54:22 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "KC Animal Health Corridor Market Insight Semi= nar: What we heard" is waiting for your approval=0D=0Ahttps://www.wearew= oodruff.com/blog/pets/kc-animal-health-corridor-market-insight-seminar/= =0D=0A=0D=0AAuthor: Copy Trading on gate.io (IP address: 171.38.4.98, 17= 1.38.4.98)=0D=0AEmail: 40523615@outlook.com=0D=0AURL: https://www.gate.i= o/signup/612995=0D=0AComment: =0D=0AReading your article helped me a lot= and I agree with you. But I still have some doubts, can you clarify for= me? I'll keep an eye out for your answers.=0D=0A=0D=0AApprove it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60000= 71#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dtrash&c=3D6000071#wpbody-content=0D=0ASpam it: http= s://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000071= #wpbody-content=0D=0ACurrently 58 comments are waiting for approval. Ple= ase visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-ad= min/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008020 Wed, 22 Mar 2023 20:54:25 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008020 3008020 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "KC Animal Health Corridor Market Insight Seminar: What we heard" Date: Wed, 22 Mar 2023 20:54:23 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "KC Animal Health Corridor Market Insight Semi= nar: What we heard" is waiting for your approval=0D=0Ahttps://www.wearew= oodruff.com/blog/pets/kc-animal-health-corridor-market-insight-seminar/= =0D=0A=0D=0AAuthor: Copy Trading on gate.io (IP address: 171.38.4.98, 17= 1.38.4.98)=0D=0AEmail: 40523615@outlook.com=0D=0AURL: https://www.gate.i= o/signup/612995=0D=0AComment: =0D=0AReading your article helped me a lot= and I agree with you. But I still have some doubts, can you clarify for= me? I'll keep an eye out for your answers.=0D=0A=0D=0AApprove it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60000= 71#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dtrash&c=3D6000071#wpbody-content=0D=0ASpam it: http= s://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000071= #wpbody-content=0D=0ACurrently 58 comments are waiting for approval. Ple= ase visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-ad= min/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008021 Thu, 23 Mar 2023 04:24:40 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008021 3008021 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <4806be5f03164b5dfbc440f6d6c0aeaa@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Expert Conversations: What does a pet care blogger look for in a marketing partner?" Date: Thu, 23 Mar 2023 04:24:39 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: What does a pet care bl= ogger look for in a marketing partner?" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/pets/pet-blogger-partnerships/=0D= =0A=0D=0AAuthor: =D0=B1=D0=B8=D1=80=D0=B6=D0=B0 gate.io =D0=BE=D1=82=D0= =B7=D1=8B=D0=B2=D1=8B (IP address: 171.38.4.98, 171.38.4.98)=0D=0AEmail:= 97438344@outlook.com=0D=0AURL: https://www.gate.io/uk/signup/612995=0D= =0AComment: =0D=0AReading your article has greatly helped me, and I agre= e with you. But I still have some questions. Can you help me? I will pay= attention to your answer. thank you.=0D=0A=0D=0AApprove it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000072#wpb= ody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dtrash&c=3D6000072#wpbody-content=0D=0ASpam it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000072#wpbod= y-content=0D=0ACurrently 59 comments are waiting for approval. Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008022 Thu, 23 Mar 2023 04:24:41 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008022 3008022 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Expert Conversations: What does a pet care blogger look for in a marketing partner?" Date: Thu, 23 Mar 2023 04:24:40 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: What does a pet care bl= ogger look for in a marketing partner?" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/pets/pet-blogger-partnerships/=0D= =0A=0D=0AAuthor: =D0=B1=D0=B8=D1=80=D0=B6=D0=B0 gate.io =D0=BE=D1=82=D0= =B7=D1=8B=D0=B2=D1=8B (IP address: 171.38.4.98, 171.38.4.98)=0D=0AEmail:= 97438344@outlook.com=0D=0AURL: https://www.gate.io/uk/signup/612995=0D= =0AComment: =0D=0AReading your article has greatly helped me, and I agre= e with you. But I still have some questions. Can you help me? I will pay= attention to your answer. thank you.=0D=0A=0D=0AApprove it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000072#wpb= ody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dtrash&c=3D6000072#wpbody-content=0D=0ASpam it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000072#wpbod= y-content=0D=0ACurrently 59 comments are waiting for approval. Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008023 Thu, 23 Mar 2023 11:08:40 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008023 3008023 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "70 billion more reasons to look at pet industry predictions" Date: Thu, 23 Mar 2023 11:08:39 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "70 billion more reasons to look at pet indust= ry predictions" is waiting for your approval=0D=0Ahttps://www.wearewoodr= uff.com/blog/pets/revisiting-pet-industry-purchase-predictions/=0D=0A=0D= =0AAuthor: Crea tu cuenta en gate io (IP address: 171.38.4.98, 171.38.4.= 98)=0D=0AEmail: 6955163@outlook.com=0D=0AURL: https://www.gate.io/es/sig= nup/612995=0D=0AComment: =0D=0AReading your article has greatly helped m= e, and I agree with you. But I still have some questions. Can you help m= e? I will pay attention to your answer. thank you.=0D=0A=0D=0AApprove it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000073#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000073#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000073#wpbody-content=0D=0ACurrently 60 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008024 Thu, 23 Mar 2023 11:08:41 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008024 3008024 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <50a9eb631751b88446d25a9feb8831da@wearewoodruff.com> Subject: [Woodruff] Please moderate: "70 billion more reasons to look at pet industry predictions" Date: Thu, 23 Mar 2023 11:08:40 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "70 billion more reasons to look at pet indust= ry predictions" is waiting for your approval=0D=0Ahttps://www.wearewoodr= uff.com/blog/pets/revisiting-pet-industry-purchase-predictions/=0D=0A=0D= =0AAuthor: Crea tu cuenta en gate io (IP address: 171.38.4.98, 171.38.4.= 98)=0D=0AEmail: 6955163@outlook.com=0D=0AURL: https://www.gate.io/es/sig= nup/612995=0D=0AComment: =0D=0AReading your article has greatly helped m= e, and I agree with you. 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Please visit the moderation panel:=0D=0Ahttps= ://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmod= erated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008033 Sat, 25 Mar 2023 16:23:53 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008033 Targeting pet owner audience | psychographic segmentation - Woodruff https://www.wednesdaycoffee.com Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000077#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000077#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000077#wpbody-content Currently 64 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008033 0 0 0 ]]> Targeting pet owner audience | psychographic segmentation - Woodruff https://www.wednesdaycoffee.com Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000077#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000077#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000077#wpbody-content Currently 64 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Sat, 25 Mar 2023 16:23:52 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: madridbet (IP address: 173.249.1.147,= vmi870446.contaboserver.net)=0D=0AURL: https://madridbett.com/=0D=0ATra= ckback excerpt: =0D=0ATargeting pet owner audience | psychograph= ic segmentation - Woodruff=0A=0Ahttps://www.wednesdaycoffee.com= =0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment.p= hp?action=3Dapprove&c=3D6000077#wpbody-content=0D=0ATrash it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000077#wpbo= dy-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dspam&c=3D6000077#wpbody-content=0D=0ACurrently 64 comments= are waiting for approval. Please visit the moderation panel:=0D=0Ahttps= ://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmod= erated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008034 Sat, 25 Mar 2023 19:15:59 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008034 New submission from Contact

First Name   Sanja Last Name   Jovanovic Email   sanja@tearribles.com Country   United States What are you interested in?   Working with us Message   I'm looking for an agency that can help me make sense of the customer data I already have, improve data collection points going forward, and hone in the company's brand/presentation/message in order to get in front of the right customers. Industry   pet products Company Name   Tearrible Instincts Job Title   owner Lead Source   Web - Contact Us

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First Name   Sanja Last Name   Jovanovic Email   sanja@tearribles.com Country   United States What are you interested in?   Working with us Message   I'm looking for an agency that can help me make sense of the customer data I already have, improve data collection points going forward, and hone in the company's brand/presentation/message in order to get in front of the right customers. Industry   pet products Company Name   Tearrible Instincts Job Title   owner Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <1e36d335a6dcfb102b6976b1ced0429c@wearewoodruff.com> Subject: New submission from Contact Date: Sat, 25 Mar 2023 19:15:58 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008035 Sun, 26 Mar 2023 12:36:05 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008035 New submission from Contact

First Name   MIJKE Last Name   BOURNE Email   JMBLUES20062@GMAIL.COM Country   United States What are you interested in?   Career Inquiry Message   There are ag creatives who have won at Nama. But it's a very elite group that also have One Show Pencils, CA awards, Effies and Cannes Merit That's me. For the last half decade I have been working on the big brands BASF, Corteva and Pioneer, lifting their creative reputationss. Now I'd like to work for you. Freelance or full time. Oh, did I mention I'm a Mizzou grad and grew up in Columbia? Industry   Sr writer/ACD/Creative Director Company Name   Formerly with VMLYR and Bader Rutter Job Title   ACD/Writer Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

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First Name   MIJKE Last Name   BOURNE Email   JMBLUES20062@GMAIL.COM Country   United States What are you interested in?   Career Inquiry Message   There are ag creatives who have won at Nama. But it's a very elite group that also have One Show Pencils, CA awards, Effies and Cannes Merit That's me. For the last half decade I have been working on the big brands BASF, Corteva and Pioneer, lifting their creative reputationss. Now I'd like to work for you. Freelance or full time. Oh, did I mention I'm a Mizzou grad and grew up in Columbia? Industry   Sr writer/ACD/Creative Director Company Name   Formerly with VMLYR and Bader Rutter Job Title   ACD/Writer Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <69b9a18652a4b66183a343b3dd148b33@wearewoodruff.com> Subject: New submission from Contact Date: Sun, 26 Mar 2023 12:36:04 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008036 Sun, 26 Mar 2023 12:49:25 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008036 3008036 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Five Points to Know for Your Blogger Strategy" Date: Sun, 26 Mar 2023 12:49:24 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Five Points to Know for Your Blogger Strategy= " is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/p= ets/pet-health-marketing-why-you-need-bloggers/=0D=0A=0D=0AAuthor: gate= io kyc2 (IP address: 118.107.244.108, 118.107.244.108)=0D=0AEmail: 8674= 893@outlook.com=0D=0AURL: https://www.gate.io/pt/signup/612995=0D=0AComm= ent: =0D=0AReading your article helped me a lot and I agree with you. Bu= t I still have some doubts, can you clarify for me? I'll keep an eye out= for your answers.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/= wp-admin/comment.php?action=3Dapprove&c=3D6000078#wpbody-content=0D=0ATr= ash it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtras= h&c=3D6000078#wpbody-content=0D=0ASpam it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dspam&c=3D6000078#wpbody-content=0D=0ACurr= ently 65 comments are waiting for approval. Please visit the moderation= panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?co= mment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008037 Sun, 26 Mar 2023 12:49:26 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008037 3008037 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <37cd6c91330d8c0275aea2f56b5c685c@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Five Points to Know for Your Blogger Strategy" Date: Sun, 26 Mar 2023 12:49:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Five Points to Know for Your Blogger Strategy= " is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/p= ets/pet-health-marketing-why-you-need-bloggers/=0D=0A=0D=0AAuthor: gate= io kyc2 (IP address: 118.107.244.108, 118.107.244.108)=0D=0AEmail: 8674= 893@outlook.com=0D=0AURL: https://www.gate.io/pt/signup/612995=0D=0AComm= ent: =0D=0AReading your article helped me a lot and I agree with you. Bu= t I still have some doubts, can you clarify for me? I'll keep an eye out= for your answers.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/= wp-admin/comment.php?action=3Dapprove&c=3D6000078#wpbody-content=0D=0ATr= ash it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtras= h&c=3D6000078#wpbody-content=0D=0ASpam it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dspam&c=3D6000078#wpbody-content=0D=0ACurr= ently 65 comments are waiting for approval. Please visit the moderation= panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?co= mment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008038 Sun, 26 Mar 2023 13:18:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008038 3008038 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"You=E2=80=99ve=20got=20?= =?UTF-8?Q?your=20pet=20product=20reviews.=20Now=20what=3F"?= Date: Sun, 26 Mar 2023 13:18:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "You=E2=80=99ve got your pet product reviews.= Now what?" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pets/how-product-reviews-pet-parents-drive-new-business/=0D=0A= =0D=0AAuthor: avaxusdt (IP address: 118.107.244.108, 118.107.244.108)=0D= =0AEmail: 87042085@outlook.com=0D=0AURL: https://www.gate.io/tr/signup/6= 12995=0D=0AComment: =0D=0ADo you mind if I quote a couple of your articl= es as long asI provide credit and sources back to your website?My blog s= ite is in the very same niche as yours and my users would certainly bene= fit from some of the information you present here.Please let me know if= this okay with you. Thanks!=0D=0A=0D=0AApprove it: https://www.wearewoo= druff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000079#wpbody-conte= nt=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?act= ion=3Dtrash&c=3D6000079#wpbody-content=0D=0ASpam it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000079#wpbody-content= =0D=0ACurrently 66 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008039 Sun, 26 Mar 2023 13:18:16 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008039 3008039 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <3739d974421492434daba736af4b6d37@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"You=E2=80=99ve=20got=20?= =?UTF-8?Q?your=20pet=20product=20reviews.=20Now=20what=3F"?= Date: Sun, 26 Mar 2023 13:18:15 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "You=E2=80=99ve got your pet product reviews.= Now what?" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pets/how-product-reviews-pet-parents-drive-new-business/=0D=0A= =0D=0AAuthor: avaxusdt (IP address: 118.107.244.108, 118.107.244.108)=0D= =0AEmail: 87042085@outlook.com=0D=0AURL: https://www.gate.io/tr/signup/6= 12995=0D=0AComment: =0D=0ADo you mind if I quote a couple of your articl= es as long asI provide credit and sources back to your website?My blog s= ite is in the very same niche as yours and my users would certainly bene= fit from some of the information you present here.Please let me know if= this okay with you. Thanks!=0D=0A=0D=0AApprove it: https://www.wearewoo= druff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000079#wpbody-conte= nt=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?act= ion=3Dtrash&c=3D6000079#wpbody-content=0D=0ASpam it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000079#wpbody-content= =0D=0ACurrently 66 comments are waiting for approval. Please visit the m= oderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-commen= ts.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008040 Sun, 26 Mar 2023 21:47:16 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008040 3008040 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Innovation Is Good for Growth. Caring Is Better." Date: Sun, 26 Mar 2023 21:47:15 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Innovation Is Good for Growth. Caring Is Bett= er." is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blo= g/agriculture/innovation-in-agriculture-marketing/=0D=0A=0D=0AAuthor: ga= te io ya para yat=C4=B1rma (IP address: 171.38.4.237, 171.38.4.237)=0D= =0AEmail: 43720262@outlook.com=0D=0AURL: https://www.gate.io/tr/signup/6= 12995=0D=0AComment: =0D=0AReading your article has greatly helped me, an= d I agree with you. But I still have some questions. Can you help me? I= will pay attention to your answer. thank you.=0D=0A=0D=0AApprove it: ht= tps://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60= 00080#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dtrash&c=3D6000080#wpbody-content=0D=0ASpam it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000= 080#wpbody-content=0D=0ACurrently 67 comments are waiting for approval.= Please visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/w= p-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D= =0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008041 Sun, 26 Mar 2023 21:47:17 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008041 3008041 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <0973b2836afc41e4088a3d383e171719@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Innovation Is Good for Growth. Caring Is Better." Date: Sun, 26 Mar 2023 21:47:16 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Innovation Is Good for Growth. Caring Is Bett= er." is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blo= g/agriculture/innovation-in-agriculture-marketing/=0D=0A=0D=0AAuthor: ga= te io ya para yat=C4=B1rma (IP address: 171.38.4.237, 171.38.4.237)=0D= =0AEmail: 43720262@outlook.com=0D=0AURL: https://www.gate.io/tr/signup/6= 12995=0D=0AComment: =0D=0AReading your article has greatly helped me, an= d I agree with you. But I still have some questions. Can you help me? I= will pay attention to your answer. thank you.=0D=0A=0D=0AApprove it: ht= tps://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60= 00080#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dtrash&c=3D6000080#wpbody-content=0D=0ASpam it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000= 080#wpbody-content=0D=0ACurrently 67 comments are waiting for approval.= Please visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/w= p-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D= =0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008042 Sun, 26 Mar 2023 22:31:00 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008042 3008042 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <3525bd0867790617886ec32e3671bf9b@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Succession and legacy planning" Date: Sun, 26 Mar 2023 22:30:59 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Succession and legacy planning" is waiting fo= r your approval=0D=0Ahttps://wearewoodruff.com/blog/marketing/succes= sion-and-legacy-planning-trends-impacting-brand-loyalty/=0D=0A=0D=0AAuth= or: gate io =D0=B2=D1=8B=D0=B2=D0=BE=D0=B4 =D1=81=D1=80=D0=B5=D0=B4=D1= =81=D1=82=D0=B2 (IP address: 171.38.4.237, 171.38.4.237)=0D=0AEmail: 142= 09157@outlook.com=0D=0AURL: https://www.gate.io/uk/signup/612995=0D=0ACo= mment: =0D=0AReading your article helped me a lot and I agree with you.= But I still have some doubts, can you clarify for me? I'll keep an eye= out for your answers.=0D=0A=0D=0AApprove it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dapprove&c=3D6000081#wpbody-content=0D= =0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dtrash&c=3D6000081#wpbody-content=0D=0ASpam it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dspam&c=3D6000081#wpbody-content=0D= =0ACurrently 68 comments are waiting for approval. Please visit the mode= ration panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.= php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008043 Sun, 26 Mar 2023 22:31:02 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008043 3008043 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "Succession and legacy planning" Date: Sun, 26 Mar 2023 22:31:00 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Succession and legacy planning" is waiting fo= r your approval=0D=0Ahttps://wearewoodruff.com/blog/marketing/succes= sion-and-legacy-planning-trends-impacting-brand-loyalty/=0D=0A=0D=0AAuth= or: gate io =D0=B2=D1=8B=D0=B2=D0=BE=D0=B4 =D1=81=D1=80=D0=B5=D0=B4=D1= =81=D1=82=D0=B2 (IP address: 171.38.4.237, 171.38.4.237)=0D=0AEmail: 142= 09157@outlook.com=0D=0AURL: https://www.gate.io/uk/signup/612995=0D=0ACo= mment: =0D=0AReading your article helped me a lot and I agree with you.= But I still have some doubts, can you clarify for me? I'll keep an eye= out for your answers.=0D=0A=0D=0AApprove it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dapprove&c=3D6000081#wpbody-content=0D= =0ATrash it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dtrash&c=3D6000081#wpbody-content=0D=0ASpam it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dspam&c=3D6000081#wpbody-content=0D= =0ACurrently 68 comments are waiting for approval. Please visit the mode= ration panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.= php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008044 Mon, 27 Mar 2023 13:18:14 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008044 Targeting pet owner audience | psychographic segmentation - Woodruff https://www.visitmountaineercountry.com/stay/page/2/?area_stay_type/page/2 Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000082#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000082#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000082#wpbody-content Currently 69 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008044 0 0 0 ]]> Targeting pet owner audience | psychographic segmentation - Woodruff https://www.visitmountaineercountry.com/stay/page/2/?area_stay_type/page/2 Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000082#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000082#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000082#wpbody-content Currently 69 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <4cac844e454bdf5c98a119b9a94aca4a@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Mon, 27 Mar 2023 13:18:13 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: madridbet (IP address: 87.98.128.182,= ip182.ip-87-98-128.eu)=0D=0AURL: https://madridbetgo.com=0D=0ATrackback= excerpt: =0D=0ATargeting pet owner audience | psychographic seg= mentation - Woodruff=0A=0Ahttps://www.visitmountaineercountry.c= om/stay/page/2/?area_stay_type/page/2=0D=0A=0D=0AApprove it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000082#wpb= ody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dtrash&c=3D6000082#wpbody-content=0D=0ASpam it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000082#wpbod= y-content=0D=0ACurrently 69 comments are waiting for approval. Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008045 Mon, 27 Mar 2023 13:18:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008045 Targeting pet owner audience | psychographic segmentation - Woodruff https://www.visitmountaineercountry.com/stay/page/2/?area_stay_type/page/2 Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000082#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000082#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000082#wpbody-content Currently 69 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008045 0 0 0 ]]> Targeting pet owner audience | psychographic segmentation - Woodruff https://www.visitmountaineercountry.com/stay/page/2/?area_stay_type/page/2 Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000082#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000082#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000082#wpbody-content Currently 69 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Mon, 27 Mar 2023 13:18:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: madridbet (IP address: 87.98.128.182,= ip182.ip-87-98-128.eu)=0D=0AURL: https://madridbetgo.com=0D=0ATrackback= excerpt: =0D=0ATargeting pet owner audience | psychographic seg= mentation - Woodruff=0A=0Ahttps://www.visitmountaineercountry.c= om/stay/page/2/?area_stay_type/page/2=0D=0A=0D=0AApprove it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000082#wpb= ody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dtrash&c=3D6000082#wpbody-content=0D=0ASpam it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000082#wpbod= y-content=0D=0ACurrently 69 comments are waiting for approval. Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008046 Mon, 27 Mar 2023 15:29:09 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008046 New submission from Contact

First Name   Abhijit Last Name   Garai Email   abhijit.digitallinkbuilding@gmail.com Country   United States What are you interested in?   General Inquiry Message   Hello Team, Looking for link-building services? If yes then I have some good quality sites (5000+)to offer you DA 30+, DA 60+ & above sites at an affordable price. If you wish then I can also provide you with HQ articles. Some example from my sites techtimes.com Semrush Traffic: 612.5K jpost.com Semrush Traffic: 2.4M azbigmedia.com Semrush Traffic: 175.5K marketwatch.com Semrush Traffic: 68.4M digitalconnectmag.com Semrush Traffic: 359.4K goodmenproject.com Semrush Traffic: 204K zmescience.com Semrush Traffic: 1M You can use my resource and I am sure you will get good results within a couple of months. Please let me know if you are interested. Have a good day. Thanks! Industry   Digital Link Building Company Name   Digital Link Building Job Title   SEO consultant Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

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First Name   Abhijit Last Name   Garai Email   abhijit.digitallinkbuilding@gmail.com Country   United States What are you interested in?   General Inquiry Message   Hello Team, Looking for link-building services? If yes then I have some good quality sites (5000+)to offer you DA 30+, DA 60+ & above sites at an affordable price. If you wish then I can also provide you with HQ articles. Some example from my sites techtimes.com Semrush Traffic: 612.5K jpost.com Semrush Traffic: 2.4M azbigmedia.com Semrush Traffic: 175.5K marketwatch.com Semrush Traffic: 68.4M digitalconnectmag.com Semrush Traffic: 359.4K goodmenproject.com Semrush Traffic: 204K zmescience.com Semrush Traffic: 1M You can use my resource and I am sure you will get good results within a couple of months. Please let me know if you are interested. Have a good day. Thanks! Industry   Digital Link Building Company Name   Digital Link Building Job Title   SEO consultant Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Mon, 27 Mar 2023 15:29:08 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008047 Mon, 27 Mar 2023 17:01:09 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008047 New submission from Contact

First Name   Eoin Last Name   McCormack Email   eoin.mccormack@tipalti.com Country   Canada What are you interested in?   General Inquiry Message   Hi Woodruff team, Reaching out as someone from your team at Woodruff recently requested a demo and were looking to learn more about Tipalti's global partner AP technology. Unfortunately the demo request was filled out anonymously, hoping you can point me in the right direction. Briefly, with Tipalti, you can streamline and automate your accounts payable processes, making payments to vendors and suppliers faster, more accurate, and more secure. Our platform offers features such as payment reconciliation, tax compliance, payment status tracking, and payment method flexibility, specifically designed for payments. I would love the opportunity to discuss how Tipalti can help your organization achieve greater efficiency and cost savings in your payment processes. Thank you for your time, and I look forward to hearing from you soon. Industry   Financial Technology Company Name   Tipalti Job Title   Sales Executive Lead Source   Web - Contact Us

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First Name   Eoin Last Name   McCormack Email   eoin.mccormack@tipalti.com Country   Canada What are you interested in?   General Inquiry Message   Hi Woodruff team, Reaching out as someone from your team at Woodruff recently requested a demo and were looking to learn more about Tipalti's global partner AP technology. Unfortunately the demo request was filled out anonymously, hoping you can point me in the right direction. Briefly, with Tipalti, you can streamline and automate your accounts payable processes, making payments to vendors and suppliers faster, more accurate, and more secure. Our platform offers features such as payment reconciliation, tax compliance, payment status tracking, and payment method flexibility, specifically designed for payments. I would love the opportunity to discuss how Tipalti can help your organization achieve greater efficiency and cost savings in your payment processes. Thank you for your time, and I look forward to hearing from you soon. Industry   Financial Technology Company Name   Tipalti Job Title   Sales Executive Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <354792fe1b6e2d72c07a8764b47299ba@wearewoodruff.com> Subject: New submission from Contact Date: Mon, 27 Mar 2023 17:01:08 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008048 Mon, 27 Mar 2023 21:01:06 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008048 Wordfence activity from March 20, 2023 to March 27, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; 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Wordfence activity from March 20, 2023 to March 27, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 20, 2023 to March 27, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 45.227.254.6   Panama 74 45.81.39.196   United States 53 193.142.146.226   Germany 48 103.54.57.221   United States 21 165.232.168.48   Singapore 20 13.82.111.81   United States 18 40.80.83.88   India 18 159.65.142.64   Singapore 18 20.222.106.32   Japan 14 71.164.83.186   United States 9 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 37 192   South Korea 39 121   Germany 10 75   Panama 1 74   Singapore 5 43   China 19 42   Taiwan 11 33   Hong Kong 14 29   India 5 27   Japan 7 22 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 27, 2023 3:08pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:08pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:08pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:07pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:07pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 2:51pm 218.237.42.144 (South Korea) Blocked for Known malicious User-Agents March 27, 2023 11:47am 52.140.202.97 (Japan) Blocked for Known malicious User-Agents March 27, 2023 11:09am 114.23.204.43 (New Zealand) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.82)" is available. A new version of the plugin "Ajax Load More (v5.6.0.4)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.72)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.6)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "Wordfence Security (v7.9.2)" is available. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.3)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

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Wordfence activity from March 20, 2023 to March 27, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 20, 2023 to March 27, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 45.227.254.6   Panama 74 45.81.39.196   United States 53 193.142.146.226   Germany 48 103.54.57.221   United States 21 165.232.168.48   Singapore 20 13.82.111.81   United States 18 40.80.83.88   India 18 159.65.142.64   Singapore 18 20.222.106.32   Japan 14 71.164.83.186   United States 9 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 37 192   South Korea 39 121   Germany 10 75   Panama 1 74   Singapore 5 43   China 19 42   Taiwan 11 33   Hong Kong 14 29   India 5 27   Japan 7 22 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action March 27, 2023 3:08pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:08pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:08pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:07pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 3:07pm 20.232.170.228 (United States) Blocked for Known malicious User-Agents March 27, 2023 2:51pm 218.237.42.144 (South Korea) Blocked for Known malicious User-Agents March 27, 2023 11:47am 52.140.202.97 (Japan) Blocked for Known malicious User-Agents March 27, 2023 11:09am 114.23.204.43 (New Zealand) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html March 27, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.1.1) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.82)" is available. A new version of the plugin "Ajax Load More (v5.6.0.4)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.72)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.0.3)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.6)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.9)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.0)" is available. This update includes security-related fixes. A new version of the plugin "Wordfence Security (v7.9.2)" is available. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.3)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <06a22e6fb4f5bcfd3152016515969c7a@wearewoodruff.com> Subject: Wordfence activity for March 27, 2023 on www.wearewoodruff.com Date: Mon, 27 Mar 2023 21:01:05 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09=0A

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from March 20, 2023 to <= strong>March 27, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09= =09=09=09This email was sent from your website https://wearewoodruff.com and is a summary of s= ecurity related activity that Wordfence monitors for the period March 20= , 2023 to March 27, 2023. NOTE: You are using the free version of Wordfe= nce and are missing out on features like real-time firewall rule and mal= ware signature updates, country blocking, and detecting if your site IP= is sending spam. Click here t= o upgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09= =09 =0A= =09=09=09=09=09Top 10 IPs Blocked=09=09=09=09 =0A=0A=09=09=09=09=0A= =09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09IP=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0945.227.254.6=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09 Country B= lock Count =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09Panama=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09 74 45.81.39.196 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09United States=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09 53 193.142.146.226 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09Germany=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09 48 103.54.57.221 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=  =0A=09=09=09=09=09=09=09=09=09=09United States=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09 21 165.232.168.48 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09 20 13.82.111.81 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United States=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 18 40.80.83.88 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09India=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09 18 159.65.142.64 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09 18 20.222.106.32 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09Japan=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09 14 71.164.83.186 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United States= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 9 =0A=0A=09=09=09=09 =0A=09=09=09=09=09= Update Blocked IPs=0A=09=09=09=09 = =0A=0A=09=09=09=09=0A=09=09=09=09 Top 10 Countries Blocked =0A=0A=09=09=09= =09=0A=09=09=09=09=09=0A= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0910=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Country Total IPs Blocked Block Count =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09<= /span>=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09United States=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09 37 192 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09South Korea=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 39 121 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09&nb= sp;=0A=09=09=09=09=09=09=09=09=09=09=09Germany=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09 75 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Pan= ama=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 1 74 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09 5 43 =0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Chi= na=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 19 42 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Taiwan=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09 11 33 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09Hong Kong=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09 14 29 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09India=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 5 27 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09Japan=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 7 22 =0A=0A=09=09=09=09 =0A= =09=09=09=09=09Update Blocked Countries=0A= =09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Top 10 Failed Logins =0A= =0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09 Username Login Attempts Existing User =0A=09=09=09=09=09=09=09=09=09No failed logins yet.=09=09=09=09=09= =09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security Options=0A=09=09=09=09 =0A=09= =09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09 Recently Blocked Attacks=0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09IP / Action=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"odd" style=3D"font-size: 100%; vertical-align: baseline; mar= gin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09<= td style=3D"font-size: 100%; vertical-align: baseline; font-weight: norm= al; text-align: left; border-collapse: collapse; margin: 0; padding: 6px= 4px; border: 1px solid #cccccc;background-color: #eeeeee;" align=3D"lef= t" valign=3D"baseline">=0A=09=09=09=09=09=09=09=09 114.23.204.43 (New Zealand) =0A=09=09= =09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Time March 27, 2023= 3:08pm =0A=09=09=09=09=09=09=09=09 20.232.170.228 (United States= ) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious Use= r-Agents =0A=09=09=09=09=09=09=09 March 27, 2023 3:08pm =0A=09=09=09=09=09=09=09=09 20.232.170.228 (United States) =0A=09=09=09= =09=09=09=09=09 Blocked for Known malicious User-Agents =0A=09= =09=09=09=09=09=09 March 27, 2023 3:08pm =0A=09=09=09=09=09=09=09=09 20.232.170.228 (United States) =0A=09=09=09= =09=09=09=09=09 Blocked for Known malicious User-Agents =0A=09= =09=09=09=09=09=09 March 2= 7, 2023 3:07pm = =0A=09=09=09=09=09=09=09=09 20.232.170.228 (United States) =0A=09=09=09=09=09=09=09=09Blocked for Known malicious User-Agents=0A=09=09=09=09=09=09= =09 March 27, 2023 3:07pm =0A=09=09=09=09=09=09=09=09 20.232.170.228 (United States) =0A=09=09=09=09=09=09=09=09= Blocked for Known malicious User-Agents =0A=09=09=09=09=09=09= =09 March 27, 2023 2:51= pm =0A=09=09=09=09= =09=09=09=09 218.237.4= 2.144 (South Korea) =0A=09=09=09=09=09=09=09=09 Blocked for K= nown malicious User-Agents =0A=09=09=09=09=09=09=09 March 27, 2023 11:47am =0A=09=09=09=09=09= =09=09=09 52.140.202.9= 7 (Japan) =0A=09=09=09=09=09=09=09=09 Blocked for Known malic= ious User-Agents =0A=09=09=09=09=09=09=09 March 27, 2023 11:09am =0A=09= =09=09=09=0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09View Recent= Traffic=0A=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Recently Modifi= ed Files =0A=0A=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09= =0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= 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=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09 Modified File March 27,= 2023 12:45pm =0A=09=09=09=09=09=09=09=09= =09 wp-content/uploads/gr= avity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html =0A=09=09= =09=09=09=09=09=09 March 27, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d= 1c1064e524b39e2/2016/08/index.html =0A=09=09=09=09=09=09=09=09 March 27, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064= e524b39e2/2018/08/index.html =0A=09=09=09=09=09=09=09=09 March 27, 2023 12:45pm= =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.= html =0A=09=09=09=09=09=09=09=09 Ma= rch 27, 2023 12:45pm =0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html=0A=09=09=09=09=09=09=09=09 March 27, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487= 031429c0d1c1064e524b39e2/2018/02/index.html =0A=09=09=09=09=09=09= =09=09 March 27, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb4870314= 29c0d1c1064e524b39e2/2016/11/index.html =0A=09=09=09=09=09=09=09=09= March 27,= 2023 12:45pm =0A= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09 March 27, 2023 12:45pm =0A=09=09= =09=09=09=09=09=09=09 wp-c= ontent/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/ind= ex.html =0A=09=09=09=09=09=09=09=09 March 27, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_form= s/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html =0A=09=09= =09=09=09=09=09=09 =0A=0A=09=09=09=09This list may i= nclude WordPress core/plugin/theme updates, error logs, cache files, and= other normal changes.=0A=0A=09=09=09=09=0A=09=09=09=09 Updates Needed<= /h2>=0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Core =0A= =09=09=09=09=09 =0A=09=09=09=09= =09=09 A new version of WordPress (v6.1.1) is availabl= e. =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= Plug= ins =0A=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09A new version of the plugin "Accelerated Mobile Page= s (v1.0.82)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Ajax Load More (v5.6.0.4)"= is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09A new version of the plugi= n "Akismet Anti-Spam (v5.1)" is available. =09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "All-in-One WP= Migration (v7.72)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "All In One WP Security (v5= .1.7)" is available. This update includes security-related= fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Autoptimize (v3.1.6)" is available. Th= is update includes security-related fixes.=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Better Search Rep= lace (v1.4.2)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "emfluence Marketing Platform (v2= .13)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Enable Media Replace (v4.0.3)" is avai= lable. This update includes security-related fixes.=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Error Log Monitor (v1.7.5)" is available. This update inc= ludes security-related fixes.=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Popup Maker (v1.18.1)"= ; is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Post SMTP (v2.4.6)" is available. =09=09=09=09=09=09=09<= /li>=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Public Post Previ= ew (v2.10.0)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Raw HTML (v1.6.4)" is avail= able. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Redirection (v5.3.9)" is available. =09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "Search Exclude= (v1.3.1)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)&= quot; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new ve= rsion of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Smash Ba= lloon Custom Facebook Feed (v4.1.8)" is available. This upd= ate includes security-related fixes.=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "W3 Total Cache (v2.3= .0)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Wordfence Security (v7.9.2)" is available. =09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "W= P Activity Log (v4.4.3.2)" is available. This update includ= es security-related fixes.=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "Yoast SEO (v20.3)" is av= ailable. This update includes security-related fixes.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Advanced Custom Fields PRO (v6.0.7)" is available. =09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "All-i= n-One WP Migration Unlimited Extension (v2.49)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Gravity Forms (v2.7.3)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09Update Now=0A=09=09=09=09=09 =0A=09=09=09=09=0A=09=09= =09=09 =0A=09=09=09=09=09If you would like to sign-= in to https://www.wearewoodruf= f.com please cli= ck here now. You can change the frequency of this email or turn it o= n and off by visiting your Wordfence options page.=09=09=09=09 =0A=0A=09= =09=09=09 =0A=09=09=09=09=09No longer an administr= ator for this site? Click here= to stop receiving security alerts.=0A=09=09=09=09 =0A=09=09=09= =0A=09=09

=0A=0A<= /body>=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008049 Mon, 27 Mar 2023 21:45:58 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008049 New submission from Contact

First Name   Luke Last Name   Raynor Email   luke.raynor@ku.edu Country   United States What are you interested in?   Working with us Message   My name is Luke and I work for The University of Kansas. I am assisting our Marketing Dept. with a forthcoming RFP and I am looking for the best contact person at your agency to be the recipient. Please let me know that person’s name, email and phone number. Thanks! – Industry   Higher Education Company Name   The University of Kansas Job Title   Procurement Officer Lead Source   Web - Contact Us

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First Name   Luke Last Name   Raynor Email   luke.raynor@ku.edu Country   United States What are you interested in?   Working with us Message   My name is Luke and I work for The University of Kansas. I am assisting our Marketing Dept. with a forthcoming RFP and I am looking for the best contact person at your agency to be the recipient. Please let me know that person’s name, email and phone number. Thanks! – Industry   Higher Education Company Name   The University of Kansas Job Title   Procurement Officer Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Mon, 27 Mar 2023 21:45:57 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008050 Tue, 28 Mar 2023 15:34:11 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008050 New submission from Contact

First Name   Alec Last Name   Lawson Email   booradley451@hotmail.com Country   United States What are you interested in?   Career Inquiry Message   Re: Senior Copywriter Hello Woodruff, Your work for Central Bank brought me here. You had me at, “We believe in two birds on one bat.” Here's what I'd bring to the Senior Copywriter role: • An innate drive to create new things the world hasn't seen before • A knack for taking what might be dismissed as bland, such as financial services and healthcare, and making it intriguing, emotional & compelling • A life-long study of language, how it's used, understood, and processed by the ear and eye • Encouragement, inspiration and kindness for my team members Plus, a vast trove of useless 70s soft rock knowledge. (Did you know the Carpenters discovered "We've Only Just Begun" in a bank commercial?) There are a lot of superlatives there. Hopefully, the above will come across in my work. I'd love to learn more about the position, hear what kinds of things you look for in a senior writer, and see if maybe we're a good match. Thanks for your consideration. Kind regards, Alec Lawson Writer Portfolio: aleclawson.com Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

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First Name   Alec Last Name   Lawson Email   booradley451@hotmail.com Country   United States What are you interested in?   Career Inquiry Message   Re: Senior Copywriter Hello Woodruff, Your work for Central Bank brought me here. You had me at, “We believe in two birds on one bat.” Here's what I'd bring to the Senior Copywriter role: • An innate drive to create new things the world hasn't seen before • A knack for taking what might be dismissed as bland, such as financial services and healthcare, and making it intriguing, emotional & compelling • A life-long study of language, how it's used, understood, and processed by the ear and eye • Encouragement, inspiration and kindness for my team members Plus, a vast trove of useless 70s soft rock knowledge. (Did you know the Carpenters discovered "We've Only Just Begun" in a bank commercial?) There are a lot of superlatives there. Hopefully, the above will come across in my work. I'd love to learn more about the position, hear what kinds of things you look for in a senior writer, and see if maybe we're a good match. Thanks for your consideration. Kind regards, Alec Lawson Writer Portfolio: aleclawson.com Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Tue, 28 Mar 2023 15:34:09 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008051 Tue, 28 Mar 2023 15:43:21 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008051 3008051 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <5b8c0f93f7bdd74a8b328a71724abf9c@wearewoodruff.com> Subject: [Wordfence Alert] www.wearewoodruff.com Wordfence Upgraded to version 7.9.2 Date: Tue, 28 Mar 2023 15:43:20 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Tuesday 28th of March 2023 at 10:43:20 AM=0AThe Wordfence administra= tive URL for this site is: https://wearewoodruff.com/wp-admin/admin.= php?page=3DWordfence=0AYour Wordfence installation has been upgraded to= version 7.9.2=0A=09NOTE: You are using the free version of Wordfence. U= pgrade today:=0A - Receive real-time Firewall and Scan engine rule updat= es for protection as threats emerge=0A - Real-time IP Blocklist blocks t= he most malicious IPs from accessing your site=0A - Country blocking=0A= - IP reputation monitoring=0A - Schedule scans to run more frequently a= nd at optimal times=0A - Access to Premium Support=0A - Discounts for mu= lti-year and multi-license purchases=0A=0AClick here to upgrade to Wordf= ence Premium:=0Ahttps://www.wordfence.com/zz1/wordfence-signup/=0A--=0AT= o change your alert options for Wordfence, visit:=0Ahttps://www.wearewoo= druff.com/wp-admin/admin.php?page=3DWordfence&subpage=3Dglobal_options= =0ATo see current Wordfence alerts, visit:=0Ahttps://www.wearewoodruff.c= om/wp-admin/admin.php?page=3DWordfence=0A=0A=0A=0ANo longer an administr= ator for this site? Click here to stop receiving security alerts: https:= //wearewoodruff.com/?_wfsf=3DremoveAlertEmail&jwt=3DeyJhbGciOiJIUzI1= NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRldmVsb3BlckB3ZWFyZXdvb2RydWZmLmNvbSI= sIl9leHAiOjE2ODA2MjMwMDB9.VsEtWFJg__893BRUnkatPz_4L7gx-DHebwvHySssHBQ]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008052 Tue, 28 Mar 2023 18:08:26 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008052 New submission from Contact

First Name   Adrienne Last Name   Magnier Email   adrienne.magnier@zarasyl.com Country   United States What are you interested in?   Working with us Message   hi - I'm CEO of an innovative skin and wound care company for animals. We're based in Ireland but have had great success with our equine product in the USA. We now want to get our companion product into the hands of small animal owners and I'd like to talk to you about how you might help us. Thanks, Adrienne Industry   Veterinary Company Name   Zarasyl Job Title   CEO Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

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First Name   Adrienne Last Name   Magnier Email   adrienne.magnier@zarasyl.com Country   United States What are you interested in?   Working with us Message   hi - I'm CEO of an innovative skin and wound care company for animals. We're based in Ireland but have had great success with our equine product in the USA. We now want to get our companion product into the hands of small animal owners and I'd like to talk to you about how you might help us. Thanks, Adrienne Industry   Veterinary Company Name   Zarasyl Job Title   CEO Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Tue, 28 Mar 2023 18:08:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008053 Wed, 29 Mar 2023 01:03:23 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008053 New submission from Newsletter Signup

First Name   Tim Last Name   Grogan Email   tim.grogan@me.com Country   Other Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

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First Name   Tim Last Name   Grogan Email   tim.grogan@me.com Country   Other Email Opt-In   TRUE Lead Source   Web - Newsletter/Blog Sign-Up

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Newsletter Signup Date: Wed, 29 Mar 2023 01:03:22 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09=0D=0A=09=0D=0A=09=0D=0A=09=09=0D=0A = =0D=0A

=0D=0A =0D=0A = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D= =0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09= =0D=0A=09=09 = =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A= =09=09 =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09 =0D=0A=09=09 = =0D=0A=09=09 =0D=0A=09=09  =0D=0A=09=09 = =0D=0A=09= =09 =0D=0A=09=09 = =0D=0A=09=09 = First Name=0D=0A=09=09 =  <= /td>=0D=0A=09=09 =0D=0A=09=09 = Tim=0D=0A=09=09 = =0D=0A=09=09 = Last Name=0D=0A=09=09 = &= nbsp; =0D=0A=09= =09 Grogan=0D=0A=09=09 = =0D=0A=09= =09 Email=0D=0A=09=09 =   = =0D=0A=09=09 tim.grogan@me.com=0D=0A=09=09 = =0D=0A=09=09 = Country=0D=0A=09=09 =  = =0D=0A=09=09 = Other=0D=0A=09=09 = =0D=0A=09=09 = Email Opt-In=0D=0A=09=09=   = =0D=0A=09=09 TRUE=0D=0A=09=09 = =0D= =0A=09=09 Lead Source=0D= =0A=09=09 =0D=0A=09=09 Web - Newsletter/Blog Sign= -Up=0D=0A=09=09 =0D=0A

=0D=0A=09=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008054 Wed, 29 Mar 2023 20:52:36 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008054 New submission from Contact

First Name   Elizabeth Last Name   Boswell Email   ellaboswell32@gmail.com Country   United States What are you interested in?   Career Inquiry Message   Good afternoon, My name is Elizabeth Boswell. In summers of 2020 and 2021 I worked alongside Kate Gray in the marketing department of Independent Stave Company. She told me to reach out to this company in regards to an internship in Kansas City for this coming summer. I have skills in marketing and agricultural business I feel would be a great addition to your business. I wasn't able to find any internships on the website, but figured an email wouldn't hurt! I can send my resume if you would be interested. Thank you for your time and consideration! Best, Elizabeth Boswell Lead Source   Web - Contact Us

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First Name   Elizabeth Last Name   Boswell Email   ellaboswell32@gmail.com Country   United States What are you interested in?   Career Inquiry Message   Good afternoon, My name is Elizabeth Boswell. In summers of 2020 and 2021 I worked alongside Kate Gray in the marketing department of Independent Stave Company. She told me to reach out to this company in regards to an internship in Kansas City for this coming summer. I have skills in marketing and agricultural business I feel would be a great addition to your business. I wasn't able to find any internships on the website, but figured an email wouldn't hurt! I can send my resume if you would be interested. Thank you for your time and consideration! Best, Elizabeth Boswell Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <17fda5194810a17d54b659925a6430a4@wearewoodruff.com> Subject: New submission from Contact Date: Wed, 29 Mar 2023 20:52:35 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008055 Fri, 31 Mar 2023 20:08:12 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008055 New submission from Contact

First Name   Joy Last Name   Bunch Email   cjoybunch@gmail.com Country   United States What are you interested in?   Working with us Message   Hello Woodruff! My name is Joy Bunch and I am currently a senior at Columbia College studying Graphic Design. I am looking for a summer internship to fulfill my 400 level internship course required for my graduation! To further explain, I must complete 45 hours of experiential work for each semester hour, which can be completed in the summer. I am reaching to see if you guys have plans to offer any summer 2023 internships? The internship should be directly related to the my art major, in my case is Graphic Design, and I believe your company would align with my interests and major! I am currently based in Columbia but can relocate to Kansas City for the summer if needed! I hope to work with you and I look forward to hearing from you! Thank you so much! Lead Source   Web - Contact Us

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First Name   Joy Last Name   Bunch Email   cjoybunch@gmail.com Country   United States What are you interested in?   Working with us Message   Hello Woodruff! My name is Joy Bunch and I am currently a senior at Columbia College studying Graphic Design. I am looking for a summer internship to fulfill my 400 level internship course required for my graduation! To further explain, I must complete 45 hours of experiential work for each semester hour, which can be completed in the summer. I am reaching to see if you guys have plans to offer any summer 2023 internships? The internship should be directly related to the my art major, in my case is Graphic Design, and I believe your company would align with my interests and major! I am currently based in Columbia but can relocate to Kansas City for the summer if needed! I hope to work with you and I look forward to hearing from you! Thank you so much! Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Fri, 31 Mar 2023 20:08:11 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008056 Mon, 03 Apr 2023 14:27:21 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008056 New submission from Contact

First Name   Jacqueline Last Name   Peipert Email   jkp4194@gmail.com Country   United States What are you interested in?   General Inquiry Message   Hi Mike. I could not leave a message so thought I would send a note. If you can call me and let me know what I owe Illinois, the Feds and my quarterly payments to the Federal I can plan for it. If you have my taxes done Erin can pick them up and I can mail you a check my the preperation. Thanks Jacque Lead Source   Web - Contact Us

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First Name   Jacqueline Last Name   Peipert Email   jkp4194@gmail.com Country   United States What are you interested in?   General Inquiry Message   Hi Mike. I could not leave a message so thought I would send a note. If you can call me and let me know what I owe Illinois, the Feds and my quarterly payments to the Federal I can plan for it. If you have my taxes done Erin can pick them up and I can mail you a check my the preperation. Thanks Jacque Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <6e65bcdea76263fc17d361d789ffed7e@wearewoodruff.com> Subject: New submission from Contact Date: Mon, 03 Apr 2023 14:27:20 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008057 Mon, 03 Apr 2023 17:45:17 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008057 3008057 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Delivering Impact When Your Marketing Budget Drops Like 2014 Corn Prices" Date: Mon, 03 Apr 2023 17:45:16 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Delivering Impact When Your Marketing Budget= Drops Like 2014 Corn Prices" is waiting for your approval=0D=0Ahttps://= www.wearewoodruff.com/blog/agriculture/3-ways-agricultural-marketers-del= iver-big-ideas-smaller-budget/=0D=0A=0D=0AAuthor: close my binance accou= nt (IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 73548375@outlook= .com=0D=0AURL: https://accounts.binance.com/en/register-person?ref=3DSH0= F4RA0=0D=0AComment: =0D=0AThanks for sharing. I read many of your blog p= osts, cool, your blog is very good.=0D=0A=0D=0AApprove it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000083#wpbod= y-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dtrash&c=3D6000083#wpbody-content=0D=0ASpam it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000083#wpbody-= content=0D=0ACurrently 70 comments are waiting for approval. Please visi= t the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit= -comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008058 Mon, 03 Apr 2023 17:45:18 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008058 3008058 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <49695041b6f75de3e23e9716a2e75ca3@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Delivering Impact When Your Marketing Budget Drops Like 2014 Corn Prices" Date: Mon, 03 Apr 2023 17:45:17 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Delivering Impact When Your Marketing Budget= Drops Like 2014 Corn Prices" is waiting for your approval=0D=0Ahttps://= www.wearewoodruff.com/blog/agriculture/3-ways-agricultural-marketers-del= iver-big-ideas-smaller-budget/=0D=0A=0D=0AAuthor: close my binance accou= nt (IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 73548375@outlook= .com=0D=0AURL: https://accounts.binance.com/en/register-person?ref=3DSH0= F4RA0=0D=0AComment: =0D=0AThanks for sharing. I read many of your blog p= osts, cool, your blog is very good.=0D=0A=0D=0AApprove it: https://www.w= earewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000083#wpbod= y-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.= php?action=3Dtrash&c=3D6000083#wpbody-content=0D=0ASpam it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000083#wpbody-= content=0D=0ACurrently 70 comments are waiting for approval. Please visi= t the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit= -comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008062 Mon, 03 Apr 2023 21:00:18 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008062 Wordfence activity from March 27, 2023 to April 3, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; 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box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } a:hover { color: #0f3647 !important; } .main-navigation .assistive-text:focus { background: #fff !important; border: 2px solid #333 !important; border-radius: 3px !important; clip: auto !important; color: #000 !important; display: block !important; font-size: 12px !important; padding: 12px !important; position: absolute !important; top: 5px !important; left: 5px !important; z-index: 100000 !important; } .site-header h1 a:hover { color: #21759b !important; } .site-header h2 a:hover { color: #21759b !important; } .main-navigation a:hover { color: #21759b !important; } .main-navigation a:focus { color: #21759b !important; } .widget-area .widget a:hover { color: #21759b !important; } .widget-area .widget a:visited { color: #9f9f9f !important; } footer[role="contentinfo"] a:hover { color: #21759b !important; } .comments-link a:hover { color: #21759b !important; } .entry-meta a:hover { color: #21759b !important; } .entry-content a:visited { color: #9f9f9f !important; } .comment-content a:visited { color: #9f9f9f !important; } article.format-aside h1 a:hover { color: #2e3542 !important; } .format-status .entry-header header a:hover { color: #21759b !important; } .comments-area article header a:hover { color: #21759b !important; } .comments-area article header cite a:hover { text-decoration: underline !important; } a.comment-reply-link:hover { color: #21759b !important; } a.comment-edit-link:hover { color: #21759b !important; } .template-front-page .widget-area .widget li a:hover { color: #21759b !important; } @-ms-viewport { width: device-width !important; } @viewport { width: device-width !important; } .main-navigation li a:hover { color: #000 !important; } .main-navigation li a:focus { color: #000 !important; } .main-navigation ul li:hover > ul { border-left: 0 !important; clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation ul li:focus > ul { border-left: 0 !important; clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation li ul li a:hover { background: #e3e3e3 !important; color: #444 !important; } .main-navigation li ul li a:focus { background: #e3e3e3 !important; color: #444 !important; } footer a[rel=bookmark]:after { content: " [" attr(href) "] " !important; } footer a[rel=bookmark]:visited:after { content: " [" attr(href) "] " !important; } h1 a:active { color: red !important; } h2 a:active { color: red !important; } h3 a:active { color: red !important; } h4 a:active { color: red !important; } h5 a:active { color: red !important; } h6 a:active { color: red !important; } h1 a:visited { color: purple !important; } h2 a:visited { color: purple !important; } h3 a:visited { color: purple !important; } h4 a:visited { color: purple !important; } h5 a:visited { color: purple !important; } h6 a:visited { color: purple !important; } .button:hover { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; } .button:active { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; } .button:focus { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; }

Wordfence activity from March 27, 2023 to April 3, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 27, 2023 to April 3, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 141.98.83.239   Panama 148 45.88.67.96   United States 52 20.244.37.144   India 41 94.130.74.54   Germany 20 45.80.158.219   Netherlands 18 159.65.142.64   Singapore 14 185.220.179.47   Lithuania 14 193.142.147.68   Germany 12 193.142.146.226   Germany 12 40.80.83.88   India 9 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Panama 1 148   United States 7 63   India 4 54   Germany 4 52   Singapore 3 30   Netherlands 1 18   Lithuania 1 14   Seychelles 1 8   Poland 1 7   Japan 4 5 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 3, 2023 11:57am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:54am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:50am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:46am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:44am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:37am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:35am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:33am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:13am 103.92.43.163 (India) Blocked for XSS: Cross Site Scripting in query string: year = '>"<svg/onload=confirm('year')> April 3, 2023 11:13am 103.92.43.163 (India) Blocked for Related Posts for WordPress <= 2.0.3 - Reflected Cross-Site Scripting in query string: lang = '>"<svg/onload=confirm('lang')> and 20 additional attacks View Recent Traffic Recently Modified Files Modified File April 3, 2023 2:06pm .usermin/changepass/recovery April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/09/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/10/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/03/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/08/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/12/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/01/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.82)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.0)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.6)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.4)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3008062 0 0 0 ]]>

Wordfence activity from March 27, 2023 to April 3, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period March 27, 2023 to April 3, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 141.98.83.239   Panama 148 45.88.67.96   United States 52 20.244.37.144   India 41 94.130.74.54   Germany 20 45.80.158.219   Netherlands 18 159.65.142.64   Singapore 14 185.220.179.47   Lithuania 14 193.142.147.68   Germany 12 193.142.146.226   Germany 12 40.80.83.88   India 9 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Panama 1 148   United States 7 63   India 4 54   Germany 4 52   Singapore 3 30   Netherlands 1 18   Lithuania 1 14   Seychelles 1 8   Poland 1 7   Japan 4 5 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 3, 2023 11:57am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:54am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:50am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:46am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:44am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:37am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:35am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:33am 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 3, 2023 11:13am 103.92.43.163 (India) Blocked for XSS: Cross Site Scripting in query string: year = '>"<svg/onload=confirm('year')> April 3, 2023 11:13am 103.92.43.163 (India) Blocked for Related Posts for WordPress <= 2.0.3 - Reflected Cross-Site Scripting in query string: lang = '>"<svg/onload=confirm('lang')> and 20 additional attacks View Recent Traffic Recently Modified Files Modified File April 3, 2023 2:06pm .usermin/changepass/recovery April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/09/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/10/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/02/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/05/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/03/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/08/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/12/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/01/index.html April 3, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2017/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.82)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.0)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.6)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.4)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.0.7)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: Wordfence activity for April 3, 2023 on www.wearewoodruff.com Date: Mon, 03 Apr 2023 21:00:17 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09=0A

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from March 27, 2023 to <= strong>April 3, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09= =09=09This email was sent from your website https://wearewoodruff.com and is a summary of secu= rity related activity that Wordfence monitors for the period March 27, 2= 023 to April 3, 2023. NOTE: You are using the free version of Wordfence= and are missing out on features like real-time firewall rule and malwar= e signature updates, country blocking, and detecting if your site IP is= sending spam. Click here to u= pgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09= =09=09=09Top 10 IPs Blocked=09=09=09=09=0A=0A=09=09=09=09=0A=09=09= =09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0945.80.158.219=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09Netherlands=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09Germany=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= 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=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09April 3, 2023 11:37am= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09 Time=0A=09=09=09=09=09=09 IP / Action April 3, 2023 11:57am =0A=09= =09=09=09=09=09=09=09 = 193.142.147.68 (Germany) =0A=09=09=09=09=09=09=09=09 Blocked= for Known malicious User-Agents =0A=09=09=09=09=09=09=09 April 3, 2023 11:54am =0A=09=09=09=09=09=09=09=09193.142.147.68 (Germany)= =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User= -Agents =0A=09=09=09=09=09=09=09 April 3, 2023 = 11:50am =0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) = =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Agent= s =0A=09=09=09=09=09=09=09 April 3, 2023 11:46am =0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) =0A=09=09=09=09=09=09=09=09= Blocked for Known malicious User-Agents =0A=09=09=09=09=09=09= =09 April 3, 2023 11:44am =0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) =0A=09=09=09=09=09=09=09=09 = Blocked for Known malicious User-Agents =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09 193.142.147.68 (Ge= rmany) =0A=09=09=09=09=09=09=09=09 Blocked for Known maliciou= s User-Agents =0A=09=09=09=09=09=09=09 April 3, 2023= 11:35am =0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Ag= ents =0A=09=09=09=09=09=09=09 April 3, 2023 11:33am =0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) =0A=09=09=09=09=09=09=09= =09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 April 3, 2023 11:13am =0A=09=09=09=09=09=09=09=09 103.92.43.163 (India) =0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09 April 3, 2= 023 11:13am =0A= =09=09=09=09=09=09=09=09 103.92.43.163 (India) =0A=09=09=09=09=09=09=09=09 Blocked= for Related Posts for WordPress <=3D 2.0.3 - Reflected Cross-Site Sc= ripting in query string: lang =3D '>"<svg/onload=3Dconfi= rm('lang')> =0A=09=09=09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09=09=09=09=09 and 20 additio= nal attacks =0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09Vi= ew Recent Traffic=0A=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09= =09 Rec= 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This update includes securit= y-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Popup Maker (v1.18.1)" is available. <= strong>This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Post SMT= P (v2.4.6)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Public Post Preview (v2.10.0)"= is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Raw HTML (v1.6.4)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Redirect= ion (v5.3.10)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Search Exclude (v1.3.1)" is= available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "SearchWP Live Ajax Search (v1.7.4)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Simple History (v3.5.0)" is available. This update inc= ludes security-related fixes.=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Smash Balloon Custom Faceb= ook Feed (v4.1.8)" is available. This update includes secur= ity-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "W3 Total Cache (v2.3.1)" is availa= ble. This update includes security-related fixes.=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "W= P Activity Log (v4.4.3.2)" is available. This update includ= es security-related fixes.=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "Yoast SEO (v20.4)" is av= ailable. This update includes security-related fixes.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Advanced Custom Fields PRO (v6.0.7)" is available. =09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "All-i= n-One WP Migration Unlimited Extension (v2.49)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Gravity Forms (v2.7.3)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 Themes =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the theme "Twenty Nineteen= (v2.5)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the theme "Twenty Seventeen (v3.2)" is availab= le. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09A new version of the theme= "Twenty Twenty (v2.2)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the theme "Twenty Twenty-One (v1= .8)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the theme "Twenty Twenty-Two (v1.4)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09Update Now=0A=09=09=09=09=09 =0A=09=09= =09=09=0A=09=09=09=09 =0A=09=09=09=09=09If you woul= d like to sign-in to https://w= ww.wearewoodruff.com please click here now. You can change the frequency of this ema= il or turn it on and off by visiting your Wordfence options page.=09=09=09= =09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09No long= er an administrator for this site? Click here to stop receiving security alerts.=0A=09=09=09=09 =0A= =09=09=09=0A=09=09

=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008063 Tue, 04 Apr 2023 01:55:22 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008063 3008063 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <67fd6d6e3e136db7f34d39c77e4f50bf@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Direct vs. Digital: Is There a Right Choice?" Date: Tue, 04 Apr 2023 01:55:21 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Direct vs. Digital: Is There a Right Choice?"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/ma= rketing/direct-vs-digital-right-choice/=0D=0A=0D=0AAuthor: huobi transfe= r to binance (IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 867562= 61@outlook.com=0D=0AURL: https://accounts.binance.com/pt-BR/register?ref= =3DENYL41QJ=0D=0AComment: =0D=0AYour article helped me a lot, is there a= ny more related content? Thanks!=0D=0A=0D=0AApprove it: https://www.wear= ewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000084#wpbody-c= ontent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php= ?action=3Dtrash&c=3D6000084#wpbody-content=0D=0ASpam it: https://www.wea= rewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000084#wpbody-con= tent=0D=0ACurrently 71 comments are waiting for approval. Please visit t= he moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-co= mments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008064 Tue, 04 Apr 2023 01:55:23 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008064 3008064 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <7dd3a8b16c827617519fe18494f7d698@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Direct vs. Digital: Is There a Right Choice?" Date: Tue, 04 Apr 2023 01:55:22 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Direct vs. Digital: Is There a Right Choice?"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/ma= rketing/direct-vs-digital-right-choice/=0D=0A=0D=0AAuthor: huobi transfe= r to binance (IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 867562= 61@outlook.com=0D=0AURL: https://accounts.binance.com/pt-BR/register?ref= =3DENYL41QJ=0D=0AComment: =0D=0AYour article helped me a lot, is there a= ny more related content? Thanks!=0D=0A=0D=0AApprove it: https://www.wear= ewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000084#wpbody-c= ontent=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment.php= ?action=3Dtrash&c=3D6000084#wpbody-content=0D=0ASpam it: https://www.wea= rewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000084#wpbody-con= tent=0D=0ACurrently 71 comments are waiting for approval. Please visit t= he moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-co= mments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008065 Tue, 04 Apr 2023 15:04:01 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008065 3008065 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "KC Animal Health Corridor Market Insight Seminar: What we heard" Date: Tue, 04 Apr 2023 15:03:59 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "KC Animal Health Corridor Market Insight Semi= nar: What we heard" is waiting for your approval=0D=0Ahttps://www.wearew= oodruff.com/blog/pets/kc-animal-health-corridor-market-insight-seminar/= =0D=0A=0D=0AAuthor: binance testnet (IP address: 171.38.5.192, 171.38.5.= 192)=0D=0AEmail: 93729465@outlook.com=0D=0AURL: https://accounts.binance= .com/el/register-person?ref=3DAZLN4XMM=0D=0AComment: =0D=0AYour point of= view caught my eye and was very interesting. Thanks. I have a question= for you.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dapprove&c=3D6000085#wpbody-content=0D=0ATrash it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D600= 0085#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin= /comment.php?action=3Dspam&c=3D6000085#wpbody-content=0D=0ACurrently 72= comments are waiting for approval. Please visit the moderation panel:= =0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_s= tatus=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008066 Tue, 04 Apr 2023 15:04:02 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008066 3008066 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <7a4d7f67bf0a7852a415c2a0ab57d0a1@wearewoodruff.com> Subject: [Woodruff] Please moderate: "KC Animal Health Corridor Market Insight Seminar: What we heard" Date: Tue, 04 Apr 2023 15:04:01 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "KC Animal Health Corridor Market Insight Semi= nar: What we heard" is waiting for your approval=0D=0Ahttps://www.wearew= oodruff.com/blog/pets/kc-animal-health-corridor-market-insight-seminar/= =0D=0A=0D=0AAuthor: binance testnet (IP address: 171.38.5.192, 171.38.5.= 192)=0D=0AEmail: 93729465@outlook.com=0D=0AURL: https://accounts.binance= .com/el/register-person?ref=3DAZLN4XMM=0D=0AComment: =0D=0AYour point of= view caught my eye and was very interesting. 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Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <16e7b09b573e2a1d8e864376d36ac469@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Digital Media Use Continues to Grow Among Farmers" Date: Tue, 04 Apr 2023 15:07:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Digital Media Use Continues to Grow Among F= armers" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/= blog/agriculture/farmers-consuming-digital-media-or-tuning-out/=0D=0A=0D= =0AWebsite: Homepage (IP address: 89.37.66.71, 71.66.37.89.baremetal.zar= e.com)=0D=0AURL: http://www.jXUdcQa.com=0D=0ATrackback excerpt: =0D=0A... 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First Name   Heidi Last Name   Rixmann Email   heidi.rixmann@expresspros.com Country   United States What are you interested in?   Working with us Message   Hello, I wanted to take a moment to introduce myself. I am an employment specialist here at Express Employment in Red Wing. I’m fairly new to this company and wanted to get to know a little more about you and your company. Here at Express we focus on office services and light industrial staffing. I was reaching out to you today to see if I could grab a quick 5-10 minutes of your time to connect on your business and learn a little bit more about you and your staffing/hiring needs for this year. In addition to our short-term contract and evaluation to hire services, we also offer direct hire services. We do detailed searches from scratch for all our clients, and we focus on quality over quantity to ensure we find that right fit. We have been in the area since 1991 and would love nothing more than to talk with you to see how we can assist if/when the need arises. I look forward to hearing from you. We can be reached at 651-388-6331 Company Name   Express Employment Lead Source   Web - Contact Us

]]> 3008069 0 0 0 ]]>

First Name   Heidi Last Name   Rixmann Email   heidi.rixmann@expresspros.com Country   United States What are you interested in?   Working with us Message   Hello, I wanted to take a moment to introduce myself. I am an employment specialist here at Express Employment in Red Wing. I’m fairly new to this company and wanted to get to know a little more about you and your company. Here at Express we focus on office services and light industrial staffing. I was reaching out to you today to see if I could grab a quick 5-10 minutes of your time to connect on your business and learn a little bit more about you and your staffing/hiring needs for this year. In addition to our short-term contract and evaluation to hire services, we also offer direct hire services. We do detailed searches from scratch for all our clients, and we focus on quality over quantity to ensure we find that right fit. We have been in the area since 1991 and would love nothing more than to talk with you to see how we can assist if/when the need arises. I look forward to hearing from you. We can be reached at 651-388-6331 Company Name   Express Employment Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <15d154f0a3413edfcfde4ff0ef25e833@wearewoodruff.com> Subject: New submission from Contact Date: Tue, 04 Apr 2023 16:48:30 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008070 Tue, 04 Apr 2023 21:50:04 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008070 3008070 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "How Mobile Is Changing the Pet Care Industry" Date: Tue, 04 Apr 2023 21:50:03 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How Mobile Is Changing the Pet Care Industry"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/pe= ts/5-ways-automation-benefits-pet-care-industry/=0D=0A=0D=0AAuthor: bina= nce trust wallet (IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 50= 554153@outlook.com=0D=0AURL: https://www.binance.com/cs/register?ref=3DG= X6KIQXH=0D=0AComment: =0D=0ACan you be more specific about the content o= f your article? After reading it, I still have some doubts. Hope you can= help me.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dapprove&c=3D6000087#wpbody-content=0D=0ATrash it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D600= 0087#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin= /comment.php?action=3Dspam&c=3D6000087#wpbody-content=0D=0ACurrently 74= comments are waiting for approval. Please visit the moderation panel:= =0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_s= tatus=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008071 Tue, 04 Apr 2023 21:50:05 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008071 3008071 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "How Mobile Is Changing the Pet Care Industry" Date: Tue, 04 Apr 2023 21:50:04 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How Mobile Is Changing the Pet Care Industry"= is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/pe= ts/5-ways-automation-benefits-pet-care-industry/=0D=0A=0D=0AAuthor: bina= nce trust wallet (IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 50= 554153@outlook.com=0D=0AURL: https://www.binance.com/cs/register?ref=3DG= X6KIQXH=0D=0AComment: =0D=0ACan you be more specific about the content o= f your article? After reading it, I still have some doubts. Hope you can= help me.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dapprove&c=3D6000087#wpbody-content=0D=0ATrash it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D600= 0087#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin= /comment.php?action=3Dspam&c=3D6000087#wpbody-content=0D=0ACurrently 74= comments are waiting for approval. Please visit the moderation panel:= =0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_s= tatus=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008072 Tue, 04 Apr 2023 22:34:49 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008072 3008072 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "The Keys to Finding the Right Spokesperson" Date: Tue, 04 Apr 2023 22:34:48 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "The Keys to Finding the Right Spokesperson" i= s waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agri= culture/find-the-right-ag-spokesperson/=0D=0A=0D=0AAuthor: binance =D0= =BA=D0=B0=D0=BA =D1=82=D0=BE=D1=80=D0=B3=D0=BE=D0=B2=D0=B0=D1=82=D1=8C (= IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 4421340@outlook.com= =0D=0AURL: https://accounts.binance.com/ru/register?ref=3DE9W2VJFS=0D=0A= Comment: =0D=0AYour point of view caught my eye and was very interesting= . Thanks. I have a question for you.=0D=0A=0D=0AApprove it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000088#wpbo= dy-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dtrash&c=3D6000088#wpbody-content=0D=0ASpam it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000088#wpbody= -content=0D=0ACurrently 75 comments are waiting for approval. Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008073 Tue, 04 Apr 2023 22:34:50 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008073 3008073 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "The Keys to Finding the Right Spokesperson" Date: Tue, 04 Apr 2023 22:34:49 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "The Keys to Finding the Right Spokesperson" i= s waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agri= culture/find-the-right-ag-spokesperson/=0D=0A=0D=0AAuthor: binance =D0= =BA=D0=B0=D0=BA =D1=82=D0=BE=D1=80=D0=B3=D0=BE=D0=B2=D0=B0=D1=82=D1=8C (= IP address: 171.38.5.192, 171.38.5.192)=0D=0AEmail: 4421340@outlook.com= =0D=0AURL: https://accounts.binance.com/ru/register?ref=3DE9W2VJFS=0D=0A= Comment: =0D=0AYour point of view caught my eye and was very interesting= . Thanks. I have a question for you.=0D=0A=0D=0AApprove it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000088#wpbo= dy-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dtrash&c=3D6000088#wpbody-content=0D=0ASpam it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000088#wpbody= -content=0D=0ACurrently 75 comments are waiting for approval. Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008074 Thu, 06 Apr 2023 09:52:09 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008074 3008074 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <611cccb63a6eb4d1ccb46b2d612409d9@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Outlook for Ag: Cautiously Optimistic" Date: Thu, 06 Apr 2023 09:52:08 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Outlook for Ag: Cautiously Optimistic" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agricultu= re/ag-outlook-forum-2017/=0D=0A=0D=0AAuthor: binance fees (IP address: 4= 5.64.246.153, 45.64.246.153)=0D=0AEmail: 36042068@outlook.com=0D=0AURL:= https://accounts.binance.com/pl/register?ref=3DDHLSLE9I=0D=0AComment:= =0D=0AI don't think the title of your article matches the content lol.= Just kidding, mainly because I had some doubts after reading the articl= e.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dapprove&c=3D6000089#wpbody-content=0D=0ATrash it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000089#wp= body-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dspam&c=3D6000089#wpbody-content=0D=0ACurrently 76 comment= s are waiting for approval. Please visit the moderation panel:=0D=0Ahttp= s://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmo= derated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008075 Thu, 06 Apr 2023 09:52:10 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008075 3008075 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <0a81bb0b3abf0f5b23c5cdd2fd4fc2c3@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Outlook for Ag: Cautiously Optimistic" Date: Thu, 06 Apr 2023 09:52:09 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Outlook for Ag: Cautiously Optimistic" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agricultu= re/ag-outlook-forum-2017/=0D=0A=0D=0AAuthor: binance fees (IP address: 4= 5.64.246.153, 45.64.246.153)=0D=0AEmail: 36042068@outlook.com=0D=0AURL:= https://accounts.binance.com/pl/register?ref=3DDHLSLE9I=0D=0AComment:= =0D=0AI don't think the title of your article matches the content lol.= Just kidding, mainly because I had some doubts after reading the articl= e.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dapprove&c=3D6000089#wpbody-content=0D=0ATrash it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000089#wp= body-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dspam&c=3D6000089#wpbody-content=0D=0ACurrently 76 comment= s are waiting for approval. Please visit the moderation panel:=0D=0Ahttp= s://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmo= derated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008076 Thu, 06 Apr 2023 17:30:52 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008076 New submission from Contact

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First Name   Avijit Last Name   Banerjee Email   avijitonlinemediapublisher@gmail.com Country   United States What are you interested in?   Working with us Message   Hello Sir, Hope you are doing well. Wishing you a very happy new year. I have 4 + years of experience in Link building, Content writing, SEO (search engine optimization), Paid guest posting Over the years I’ve been helping businesses with a results-driven marketing strategy to grow and increase ranking of sites. Providing high-quality contextual link building service to SEO agencies and marketing firms. Services We Offer: Link building Paid Guest posting Link insertion If you are interested or have any query, please let us know. I am still waiting for your good response. waiting for your kind reply! AVIJIT BANERJEE Link Builders / Blogger A:- Bankura, West Bengal, INDIA-722173 Mob-+919735806399 (Company name:-E.Tech Publisher) W:- https://www.seobloggerzone.com/ E:- avijitonlinemediapublisher@gmail.com Industry   SEO Company Name   E. tech publisher Job Title   Presenting the Best Ideas for guest post service. Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Thu, 06 Apr 2023 17:30:51 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008077 Fri, 07 Apr 2023 09:30:47 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008077 3008077 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <1d15a8f7fa00fa861a6b431a9819a32a@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"Sustainability=20is=20?= =?UTF-8?Q?everyone=E2=80=99s=20responsibility=2C=20not=20just=20?= =?UTF-8?Q?the=20growers=E2=80=99"?= Date: Fri, 07 Apr 2023 09:30:46 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Sustainability is everyone=E2=80=99s responsi= bility, not just the growers=E2=80=99" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/agriculture/helping-growers-manage= -crop-sustainability/=0D=0A=0D=0AAuthor: binance founder (IP address: 17= 1.38.8.36, 171.38.8.36)=0D=0AEmail: 59351340@outlook.com=0D=0AURL: https= ://accounts.binance.com/en/register-person?ref=3DSH0F4RA0=0D=0AComment:= =0D=0AI don't think the title of your article matches the content lol.= Just kidding, mainly because I had some doubts after reading the articl= e.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dapprove&c=3D6000090#wpbody-content=0D=0ATrash it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000090#wp= body-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dspam&c=3D6000090#wpbody-content=0D=0ACurrently 77 comment= s are waiting for approval. 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Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008087 Sun, 09 Apr 2023 23:30:34 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008087 3008087 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20?= =?UTF-8?Q?"=E2=80=9CNatural=E2=80=9D=20Is=20In=20=E2=80=93=20But=20?= =?UTF-8?Q?What=E2=80=99s=20Next=20for=20the=20Pet=20Care=20Industry=3F"?= Date: Sun, 09 Apr 2023 23:30:33 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "=E2=80=9CNatural=E2=80=9D Is In =E2=80=93 But= What=E2=80=99s Next for the Pet Care Industry?" is waiting for your app= roval=0D=0Ahttps://wearewoodruff.com/blog/pets/pet-food-trends-after= -natural/=0D=0A=0D=0AAuthor: buy binance coin with credit card (IP addre= ss: 171.38.11.69, 171.38.11.69)=0D=0AEmail: 66243636@outlook.com=0D=0AUR= L: https://accounts.binance.com/ar/register-person?ref=3DIJFGOAID=0D=0AC= omment: =0D=0AThank you for your sharing. 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Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008088 Sun, 09 Apr 2023 23:30:36 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008088 3008088 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <2ba18ed611efaf3ee5ebae8945e9f914@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20?= =?UTF-8?Q?"=E2=80=9CNatural=E2=80=9D=20Is=20In=20=E2=80=93=20But=20?= =?UTF-8?Q?What=E2=80=99s=20Next=20for=20the=20Pet=20Care=20Industry=3F"?= Date: Sun, 09 Apr 2023 23:30:35 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "=E2=80=9CNatural=E2=80=9D Is In =E2=80=93 But= What=E2=80=99s Next for the Pet Care Industry?" is waiting for your app= roval=0D=0Ahttps://wearewoodruff.com/blog/pets/pet-food-trends-after= -natural/=0D=0A=0D=0AAuthor: buy binance coin with credit card (IP addre= ss: 171.38.11.69, 171.38.11.69)=0D=0AEmail: 66243636@outlook.com=0D=0AUR= L: https://accounts.binance.com/ar/register-person?ref=3DIJFGOAID=0D=0AC= omment: =0D=0AThank you for your sharing. 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Please visit the moderation panel:=0D=0Ahttps://www.wear= ewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbo= dy-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008097 Mon, 10 Apr 2023 16:44:21 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008097 3008097 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <6a6641c2c2f820635c60d20f7894086c@wearewoodruff.com> Subject: [Wordfence Alert] www.wearewoodruff.com Increased Attack Rate Date: Mon, 10 Apr 2023 16:44:20 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Monday 10th of April 2023 at 11:44:20 AM=0AThe Wordfence administrat= ive URL for this site is: https://wearewoodruff.com/wp-admin/admin.p= hp?page=3DWordfence=0AThe Wordfence Web Application Firewall has blocked= 102 attacks over the last 10 minutes. Below is a sample of these recent= attacks:April 10, 2023 4:42pm 141.98.83.239 (Panama) Blocked for S= QL Injection in query string: s =3D UNION ALL SELECT NULL,NULL,NULL,NUL= L,NULL,NULL,NULL,NULL,NULL,NULL#=0AApril 10, 2023 4:42pm 141.98.83.239= (Panama) Blocked for SQL Injection in query string: s =3D UNION AL= L SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL#=0AApril 10, 2023= 4:42pm 141.98.83.239 (Panama) Blocked for SQL Injection in query s= tring: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL#= =0AApril 10, 2023 4:42pm 141.98.83.239 (Panama) Blocked for SQL Inj= ection in query string: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NULL= ,NULL,NULL#=0AApril 10, 2023 4:42pm 141.98.83.239 (Panama) Blocked= for SQL Injection in query string: s =3D UNION ALL SELECT NULL,NULL,NU= LL,NULL,NULL,NULL#=0AApril 10, 2023 4:42pm 141.98.83.239 (Panama) B= locked for SQL Injection in query string: s =3D UNION ALL SELECT NULL,N= ULL,NULL,NULL,NULL#=0AApril 10, 2023 4:41pm 141.98.83.239 (Panama) = Blocked for SQL Injection in query string: s =3D UNION ALL SELECT NULL= ,NULL,NULL,NULL#=0AApril 10, 2023 4:41pm 141.98.83.239 (Panama) Blo= cked for SQL Injection in query string: s =3D UNION ALL SELECT NULL,NUL= L,NULL#=0AApril 10, 2023 4:41pm 141.98.83.239 (Panama) Blocked for= SQL Injection in query string: s =3D UNION ALL SELECT NULL,NULL#=0AApr= il 10, 2023 4:41pm 141.98.83.239 (Panama) Blocked for SQL Injection= in query string: s =3D UNION ALL SELECT NULL#=0A=0A=09NOTE: You are us= ing the free version of Wordfence. Upgrade today:=0A - Receive real-time= Firewall and Scan engine rule updates for protection as threats emerge= =0A - Real-time IP Blocklist blocks the most malicious IPs from accessin= g your site=0A - Country blocking=0A - IP reputation monitoring=0A - Sch= edule scans to run more frequently and at optimal times=0A - Access to P= remium Support=0A - Discounts for multi-year and multi-license purchases= =0A=0AClick here to upgrade to Wordfence Premium:=0Ahttps://www.wordfenc= e.com/zz1/wordfence-signup/=0A--=0ATo change your alert options for Word= fence, visit:=0Ahttps://wearewoodruff.com/wp-admin/admin.php?page=3D= Wordfence&subpage=3Dglobal_options=0ATo see current Wordfence alerts, vi= sit:=0Ahttps://wearewoodruff.com/wp-admin/admin.php?page=3DWordfence= =0A=0A=0A=0ANo longer an administrator for this site? Click here to stop= receiving security alerts: https://wearewoodruff.com/?_wfsf=3Dremov= eAlertEmail&jwt=3DeyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRld= mVsb3BlckB3ZWFyZXdvb2RydWZmLmNvbSIsIl9leHAiOjE2ODE3NDk4NjB9.7sXYOtl8UStL= 8Hbk6NrSilBOx_Q-DhALqXkl9mOqISw]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008098 Mon, 10 Apr 2023 16:58:01 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008098 3008098 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <61ea590f8316479da1fb96c43d0def69@wearewoodruff.com> Subject: [Wordfence Alert] www.wearewoodruff.com Increased Attack Rate Date: Mon, 10 Apr 2023 16:58:00 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Monday 10th of April 2023 at 11:58:00 AM=0AThe Wordfence administrat= ive URL for this site is: https://wearewoodruff.com/wp-admin/admin.p= hp?page=3DWordfence=0AThe Wordfence Web Application Firewall has blocked= 100 attacks over the last 10 minutes. Below is a sample of these recent= attacks:April 10, 2023 4:54pm 141.98.83.239 (Panama) Blocked for S= QL Injection in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,N= ULL,NULL,NULL,NULL,NULL,NULL#=0AApril 10, 2023 4:54pm 141.98.83.239 (Pa= nama) Blocked for SQL Injection in POST body: s =3D UNION ALL SELEC= T NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL#=0AApril 10, 2023 4:54pm= 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s= =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL#=0AApril= 10, 2023 4:54pm 141.98.83.239 (Panama) Blocked for SQL Injection i= n POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL#= =0AApril 10, 2023 4:54pm 141.98.83.239 (Panama) Blocked for SQL Inj= ection in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NU= LL#=0AApril 10, 2023 4:54pm 141.98.83.239 (Panama) Blocked for SQL= Injection in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NUL= L#=0AApril 10, 2023 4:54pm 141.98.83.239 (Panama) Blocked for SQL I= njection in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL#=0AAp= ril 10, 2023 4:54pm 141.98.83.239 (Panama) Blocked for SQL Injectio= n in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL#=0AApril 10, 2023= 4:54pm 141.98.83.239 (Panama) Blocked for SQL Injection in POST bo= dy: s =3D UNION ALL SELECT NULL,NULL#=0AApril 10, 2023 4:54pm 141.98.8= 3.239 (Panama) Blocked for SQL Injection in POST body: s =3D UNION= ALL SELECT NULL#=0A=0A=09NOTE: You are using the free version of Wordfe= nce. Upgrade today:=0A - Receive real-time Firewall and Scan engine rule= updates for protection as threats emerge=0A - Real-time IP Blocklist bl= ocks the most malicious IPs from accessing your site=0A - Country blocki= ng=0A - IP reputation monitoring=0A - Schedule scans to run more frequen= tly and at optimal times=0A - Access to Premium Support=0A - Discounts f= or multi-year and multi-license purchases=0A=0AClick here to upgrade to= Wordfence Premium:=0Ahttps://www.wordfence.com/zz1/wordfence-signup/=0A= --=0ATo change your alert options for Wordfence, visit:=0Ahttps://www.we= arewoodruff.com/wp-admin/admin.php?page=3DWordfence&subpage=3Dglobal_opt= ions=0ATo see current Wordfence alerts, visit:=0Ahttps://www.wearewoodru= ff.com/wp-admin/admin.php?page=3DWordfence=0A=0A=0A=0ANo longer an admin= istrator for this site? Click here to stop receiving security alerts: ht= tps://wearewoodruff.com/?_wfsf=3DremoveAlertEmail&jwt=3DeyJhbGciOiJI= UzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRldmVsb3BlckB3ZWFyZXdvb2RydWZmLmN= vbSIsIl9leHAiOjE2ODE3NTA2ODB9.SfOuXaSJUQ_BzK3ey_JBEZzSiRdKAN5Y1xyJ2qkyQE= 4]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008099 Mon, 10 Apr 2023 21:00:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008099 Wordfence activity from April 3, 2023 to April 10, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; content: "" !important; } .format-status .entry-header:before { display: table !important; content: "" !important; } .format-status .entry-header:after { display: table !important; content: "" !important; } .menu-toggle:hover { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } .menu-toggle:focus { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } button:hover { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } input[type="submit"]:hover { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } input[type="button"]:hover { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } input[type="reset"]:hover { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } article.post-password-required input[type=submit]:hover { color: #5e5e5e !important; background-color: #ebebeb !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #f9f9f9, #ebebeb) !important; } .menu-toggle:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } button:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } input[type="submit"]:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } input[type="button"]:active { color: #757575 !important; background-color: #e1e1e1 !important; background-repeat: repeat-x !important; background-image: linear-gradient(top, #ebebeb, #e1e1e1) !important; box-shadow: inset 0 0 8px 2px #c6c6c6, 0 1px 0 0 #f4f4f4 !important; border-color: transparent !important; } input[type="reset"]:active { color: #757575 !important; 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clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation ul li:focus > ul { border-left: 0 !important; clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation li ul li a:hover { background: #e3e3e3 !important; color: #444 !important; } .main-navigation li ul li a:focus { background: #e3e3e3 !important; color: #444 !important; } footer a[rel=bookmark]:after { content: " [" attr(href) "] " !important; } footer a[rel=bookmark]:visited:after { content: " [" attr(href) "] " !important; } h1 a:active { color: red !important; } h2 a:active { color: red !important; } h3 a:active { color: red !important; } h4 a:active { color: red !important; } h5 a:active { color: red !important; } h6 a:active { color: red !important; } h1 a:visited { color: purple !important; } h2 a:visited { color: purple !important; } h3 a:visited { color: purple !important; } h4 a:visited { color: purple !important; 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Wordfence activity from April 3, 2023 to April 10, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period April 3, 2023 to April 10, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 141.98.83.239   Panama 230 193.142.146.226   Germany 47 213.226.123.153   Russian Federation 45 91.215.85.34   Russian Federation 45 159.65.133.201   Singapore 38 143.244.158.233   United States 37 159.65.219.36   United States 36 40.80.83.88   India 27 52.140.118.164   India 23 20.150.218.12   United States 20 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Panama 1 230   India 8 119   United States 7 109   Germany 7 107   Russian Federation 4 93   Singapore 5 83   Ukraine 2 18   Netherlands 1 16   Iran, Islamic Republic of 2 8   Seychelles 1 4 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 10, 2023 2:15pm 178.159.37.41 (Ukraine) Blocked for Known malicious User-Agents April 10, 2023 2:15pm 178.159.37.41 (Ukraine) Blocked for Known malicious User-Agents April 10, 2023 12:16pm 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 10, 2023 12:16pm 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL# and 266 additional attacks View Recent Traffic Recently Modified Files Modified File April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/tmp/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/.htaccess April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/tmp/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/08/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/07/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/12-2f83dd6889d228ebe6602ae05ba96051/tmp/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/12-2f83dd6889d228ebe6602ae05ba96051/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.83)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.0)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.7)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.4)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.3)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3008099 0 0 0 ]]>

Wordfence activity from April 3, 2023 to April 10, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period April 3, 2023 to April 10, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 141.98.83.239   Panama 230 193.142.146.226   Germany 47 213.226.123.153   Russian Federation 45 91.215.85.34   Russian Federation 45 159.65.133.201   Singapore 38 143.244.158.233   United States 37 159.65.219.36   United States 36 40.80.83.88   India 27 52.140.118.164   India 23 20.150.218.12   United States 20 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Panama 1 230   India 8 119   United States 7 109   Germany 7 107   Russian Federation 4 93   Singapore 5 83   Ukraine 2 18   Netherlands 1 16   Iran, Islamic Republic of 2 8   Seychelles 1 4 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 10, 2023 2:15pm 178.159.37.41 (Ukraine) Blocked for Known malicious User-Agents April 10, 2023 2:15pm 178.159.37.41 (Ukraine) Blocked for Known malicious User-Agents April 10, 2023 12:16pm 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 10, 2023 12:16pm 193.142.147.68 (Germany) Blocked for Known malicious User-Agents April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL# April 10, 2023 11:54am 141.98.83.239 (Panama) Blocked for SQL Injection in POST body: s = UNION ALL SELECT NULL,NULL,NULL,NULL,NULL# and 266 additional attacks View Recent Traffic Recently Modified Files Modified File April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/tmp/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/.htaccess April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/tmp/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/08/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/07/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/12-2f83dd6889d228ebe6602ae05ba96051/tmp/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/12-2f83dd6889d228ebe6602ae05ba96051/index.html April 10, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.83)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.0)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.7)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v1.3.1)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.4.3.2)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.4)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.3)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.3)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. 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]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <0c5bdff0ddb439dfb3829c3399eadee9@wearewoodruff.com> Subject: Wordfence activity for April 10, 2023 on www.wearewoodruff.com Date: Mon, 10 Apr 2023 21:00:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09= =0A

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from April 3, 2023 to April 10, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09= =09=09This email was sent from your website https://wearewoodruff.com and is a summary of secu= rity related activity that Wordfence monitors for the period April 3, 20= 23 to April 10, 2023. NOTE: You are using the free version of Wordfence= and are missing out on features like real-time firewall rule and malwar= e signature updates, country blocking, and detecting if your site IP is= sending spam. Click here to u= pgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09= =09=09=09Top 10 IPs Blocked=09=09=09=09=0A=0A=09=09=09=09=0A=09=09= =09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"even" style=3D"font-size: 100%; vertical-align: baseline; ma= rgin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09 IP Country Block C= ount 141.98.83.239 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09Panama=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= 230 193.142.146.226 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09Germany=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09 = 47 213.226.123.153 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09Russian Federation=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09 45 91.215.85.34 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09Russian Federation=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09 45 159.65.133.201 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09 38 143.244.158.233 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United= States=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 37 159.65.219.36 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United States= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 36 40.80.83.88= =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09India=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 27 52.140.11= 8.164 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09India=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 23 20.150.218.12<= /td>=0A=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09<= /span>=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09United States=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09 20 =0A=0A=09=09=09=09 Update Blocked IPs=0A= =09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Top 10 Countries Blocked = =0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09<= /tr>=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Blocked Countries=0A=09=09=09=09 =0A=0A=09=09= =09=09=0A=09=09=09=09 Top 10 Failed Logins =0A=0A=09=09=09=09 Country Total IPs Blocked Block Count =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09Panama=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09 1 230 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09India=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09 8 119 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09United States=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09 7 109 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09German= y=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 7 107 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09Russian Federation=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 4 93 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09Singapore=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= 5 83 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Ukraine=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 2 18 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09<= /span>=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09Netherlands=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09 1=0A=09=09=09=09=09=09=09=09=09 16 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Iran,= Islamic Republic of=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09 2 8 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=  =0A=09=09=09=09=09=09=09=09=09=09=09Seychelles=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09 1 4 =0A=09=09=09=09=09=0A=09=09=09=09=09=09<= tr style=3D"font-size: 100%; vertical-align: baseline; margin: 0; paddin= g: 0; border: 0;">=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security= Options=0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09 Recently Blocked Attacks =0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09=09=0A=09= =09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09 193.142.147.68 (Germany) =0A=09=09=09= =09=09=09=09=09 Blocked for Known malicious User-Agents =0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"odd" style=3D"font-size: 100%; vertical-align: baseline; mar= gin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09 141.98.83.239 (Panama) =0A=09=09=09=09= =09=09=09=09 Blocked for SQL Injection in POST body: s =3D UNION A= LL SELECT NULL,NULL,NULL,NULL,NULL,NULL,NULL# =0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09 Use= rname Login Attemp= ts Existing User=0A=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09No failed logins yet.=09=09=09=09=09=09=09=09 Time IP / Acti= on April 10, 2023 2:15pm =0A=09=09=09=09=09=09=09=09 178.159.37.41 (Ukraine) =0A=09=09=09=09=09=09=09=09Blocked for Known malicious User-Agents=0A=09=09=09=09=09=09= =09 April 10, 2023 2:15= pm =0A=09=09=09=09= =09=09=09=09 178.159.3= 7.41 (Ukraine) =0A=09=09=09=09=09=09=09=09 Blocked for Known= malicious User-Agents =0A=09=09=09=09=09=09=09 Apri= l 10, 2023 12:16pm =0A=09=09=09=09=09=09=09= =09 193.142.147.68 (Ge= rmany) =0A=09=09=09=09=09=09=09=09 Blocked for Known maliciou= s User-Agents =0A=09=09=09=09=09=09=09 April 10, 2023 12:16pm April 10, 2023 11:54am =0A=09=09=09=09=09=09=09=09 141.98.83.239 (Panama) =0A=09=09=09=09=09=09= =09=09 Blocked for SQL Injection in POST body: s =3D UNION ALL SEL= ECT NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL# =0A=09=09=09= =09=09=09=09 April 10, 202= 3 11:54am =0A=09= =09=09=09=09=09=09=09 = 141.98.83.239 (Panama) =0A=09=09=09=09=09=09=09=09 Blocked fo= r SQL Injection in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NUL= L,NULL,NULL,NULL,NULL,NULL# =0A=09=09=09=09=09=09=09 April 10, 2023 11:54am =0A=09=09=09=09=09= =09=09=09 141.98.83.23= 9 (Panama) =0A=09=09=09=09=09=09=09=09 Blocked for SQL Injec= tion in POST body: s =3D UNION ALL SELECT NULL,NULL,NULL,NULL,NULL,NULL= ,NULL,NULL# =0A=09=09=09=09=09=09=09 April 10, 2023 11:54am April 10, 2023 11:54am =0A=09=09=09=09=09=09=09=09 141.98.83.239 (Panama) =0A=09=09=09=09=09=09=09=09 = Blocked for SQL Injection in POST body: s =3D UNION ALL SELECT NULL,NUL= L,NULL,NULL,NULL,NULL# =0A=09=09=09=09=09=09=09 April 10, 2023 11:54am =0A=09=09=09=09=09=09=09=09 141.98.83.239 (Panama) =0A=09= =09=09=09=09=09=09=09 Blocked for SQL Injection in POST body: s =3D= UNION ALL SELECT NULL,NULL,NULL,NULL,NULL# =0A=09=09=09=09=09=09= =09 =0A=09=09=09=09=0A=09=09=09= =09=09=09=09=09 and 266 additional attacks =0A=09=09=09=09 =0A=09=09=09=09= =0A=09=09=09=09 =0A=09=09=09=09=09View Recent Traffic=0A=09=09=09=09 =0A=0A=09= =09=09=09=0A=09=09=09=09 Recently Modified Files =0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09April 10, 2023 12:45pm= =0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09April 10, 2023 12:45pm= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Modified File=0A=09=09=09=09=09=09 April 10, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524= b39e2/tmp/index.html =0A=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/.htaccess =0A=09=09=09=09=09=09=09=09 April 10, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0c= ac70b/tmp/index.html =0A=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/3-047bc09ec9273c224ede3c7ee0cac70b/index.html =0A= =09=09=09=09=09=09=09=09 April 10, 2023= 12:45pm =0A=09=09=09=09=09=09=09=09=09wp-content/uploads/gravity_fo= rms/3-047bc09ec9273c224ede3c7ee0cac70b/2016/08/index.html=0A=09=09= =09=09=09=09=09=09 April 10, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-047bc09ec9273c224= ede3c7ee0cac70b/2016/index.html =0A=09=09=09=09=09=09=09=09 April 10, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-047bc09ec9273c224ede3c7ee0c= ac70b/2016/07/index.html =0A=09=09=09=09=09=09=09=09 April 10, 2023 12:45pm=0A=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09 wp-content/up= loads/gravity_forms/12-2f83dd6889d228ebe6602ae05ba96051/tmp/index.html=0A=09=09=09=09=09=09=09=09 April 10,= 2023 12:45pm =0A=09=09=09=09=09=09=09=09= =09 wp-content/uploads/gr= avity_forms/12-2f83dd6889d228ebe6602ae05ba96051/index.html =0A=09= =09=09=09=09=09=09=09 April 10, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d= 1c1064e524b39e2/2016/10/index.html =0A=09=09=09=09=09=09=09=09 =0A=0A=09=09=09=09 This list may include WordPress core/plu= gin/theme updates, error logs, cache files, and other normal changes.=0A=0A=09=09=09=09=0A=09=09=09=09 Updates Needed =0A=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 Core =0A=09=09=09=09=09 =0A=09=09=09=09=09=09 A n= ew version of WordPress (v6.2) is available. =0A=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Plugins =0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Accelerated Mobile Pages (v1.0.83)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Ajax Load More (v5.6.0.5)" is available. This update i= ncludes security-related fixes.=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Akismet Anti-Spam (v5.1)&q= uot; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "All-in-One WP Migration (v7.73)" is availabl= e. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09<= li style=3D"font-size: 100%; vertical-align: baseline; margin: 0; paddin= g: 0; border: 0;">=0A=09=09=09=09=09=09=09=09A new version of the plugin= "All In One WP Security (v5.1.7)" is available. This= update includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Autoptimize (v3.1= .6)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Better Search Replace (v1.4.2)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Classic Editor (v1.6.3)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "emfluence Marketing= Platform (v2.13)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Enable Media Replace (v4.1= .0)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes.=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "Popup Maker (v= 1.18.1)" is available. This update includes security-relate= d fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "Post SMTP (v2.4.7)" is available. =09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Publi= c Post Preview (v2.10.0)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Raw HTML (v1.6.4)&qu= ot; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "Redirection (v5.3.10)" is available. =09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "S= earch Exclude (v1.3.1)" is available. =09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09A new version of the plugin "SearchWP Live Ajax Sear= ch (v1.7.4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Simple History (v3.5.0)" is= available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "W3 Total= Cache (v2.3.1)" is available. This update includes securit= y-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "WP Activity Log (v4.4.3.2)" is availab= le. This update includes security-related fixes.=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Y= oast SEO (v20.4)" is available. This update includes securi= ty-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "Advanced Custom Fields PRO (v6.1.3)&quo= t; is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "All-in-One WP Migration Unlimited Extension (v2.4= 9)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Gravity Forms (v2.7.3)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09 Themes =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= theme "Twenty Nineteen (v2.5)" is available. =09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the theme "Twenty Seven= teen (v3.2)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the theme "Twenty Twenty (v2.2)" is ava= ilable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= theme "Twenty Twenty-One (v1.8)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the theme "Twenty Tw= enty-Two (v1.4)" is available. =09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09Update Now<= /a>=0A=09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09If you would like to sign-in to https://wearewoodruff.com please click here now. You ca= n change the frequency of this email or turn it on and off by visiting y= our Word= fence options page.=09=09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09No longer an administrator for this site? Click here to stop receiving securi= ty alerts.=0A=09=09=09=09 =0A=09=09=09 =0A=09=09

=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008100 Tue, 11 Apr 2023 12:44:58 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008100 3008100 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Wordfence Alert] www.wearewoodruff.com Admin Login Date: Tue, 11 Apr 2023 12:44:57 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Tuesday 11th of April 2023 at 07:44:57 AM=0AThe Wordfence administra= tive URL for this site is: https://wearewoodruff.com/wp-admin/admin.= php?page=3DWordfence=0AA user with username "admin" who has administrato= r access signed in to your WordPress site.=0AUser IP: 23.84.65.38=0AUser= hostname: 023-084-065-038.res.spectrum.com=0AUser location: Fenton, Mis= souri, United States=0A=0A=0A=09NOTE: You are using the free version of= Wordfence. Upgrade today:=0A - Receive real-time Firewall and Scan engi= ne rule updates for protection as threats emerge=0A - Real-time IP Block= list blocks the most malicious IPs from accessing your site=0A - Country= blocking=0A - IP reputation monitoring=0A - Schedule scans to run more= frequently and at optimal times=0A - Access to Premium Support=0A - Dis= counts for multi-year and multi-license purchases=0A=0AClick here to upg= rade to Wordfence Premium:=0Ahttps://www.wordfence.com/zz1/wordfence-sig= nup/=0A--=0ATo change your alert options for Wordfence, visit:=0Ahttps:/= /www.wearewoodruff.com/wp-admin/admin.php?page=3DWordfence&subpage=3Dglo= bal_options=0ATo see current Wordfence alerts, visit:=0Ahttps://www.wear= ewoodruff.com/wp-admin/admin.php?page=3DWordfence=0A=0A=0A=0ANo longer a= n administrator for this site? Click here to stop receiving security ale= rts: https://wearewoodruff.com/?_wfsf=3DremoveAlertEmail&jwt=3DeyJhb= GciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRldmVsb3BlckB3ZWFyZXdvb2Ry= dWZmLmNvbSIsIl9leHAiOjE2ODE4MjE4OTd9.AirONnS2wGfPhfSov0mqtBiQqGJbMeHlJkh= dBrjhsDc]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008101 Wed, 12 Apr 2023 02:43:14 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008101 3008101 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <2e9b3667d62e6c8cf0f807fff317815b@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Expert Conversations: Challenges being an Agvocate" Date: Wed, 12 Apr 2023 02:43:13 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: Challenges being an Agv= ocate" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/b= log/agriculture/agvocate-janice-person-conveys-agriculture-to-consumer/= =0D=0A=0D=0AAuthor: =D8=A5=D9=86=D8=B4=D8=A7=D8=A1 =D8=AD=D8=B3=D8=A7=D8= =A8 =D8=B4=D8=AE=D8=B5=D9=8A (IP address: 171.38.10.15, 171.38.10.15)=0D= =0AEmail: 45216238@outlook.com=0D=0AURL: https://www.binance.com/ar-BH/r= egister?ref=3DS6MH8PHX=0D=0AComment: =0D=0AI don't think the title of yo= ur article matches the content lol. Just kidding, mainly because I had s= ome doubts after reading the article.=0D=0A=0D=0AApprove it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000100#wpb= ody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dtrash&c=3D6000100#wpbody-content=0D=0ASpam it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000100#wpbod= y-content=0D=0ACurrently 87 comments are waiting for approval. Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008102 Wed, 12 Apr 2023 02:43:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008102 3008102 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <42b5f882fea205409c7602e30dccd784@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Expert Conversations: Challenges being an Agvocate" Date: Wed, 12 Apr 2023 02:43:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: Challenges being an Agv= ocate" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/b= log/agriculture/agvocate-janice-person-conveys-agriculture-to-consumer/= =0D=0A=0D=0AAuthor: =D8=A5=D9=86=D8=B4=D8=A7=D8=A1 =D8=AD=D8=B3=D8=A7=D8= =A8 =D8=B4=D8=AE=D8=B5=D9=8A (IP address: 171.38.10.15, 171.38.10.15)=0D= =0AEmail: 45216238@outlook.com=0D=0AURL: https://www.binance.com/ar-BH/r= egister?ref=3DS6MH8PHX=0D=0AComment: =0D=0AI don't think the title of yo= ur article matches the content lol. Just kidding, mainly because I had s= ome doubts after reading the article.=0D=0A=0D=0AApprove it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000100#wpb= ody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/commen= t.php?action=3Dtrash&c=3D6000100#wpbody-content=0D=0ASpam it: https://ww= w.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000100#wpbod= y-content=0D=0ACurrently 87 comments are waiting for approval. Please vi= sit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/ed= it-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008103 Wed, 12 Apr 2023 14:34:33 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008103 3008103 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <00e1c2a39e7560c9c24bfdc95944bab8@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Expert Conversations: What does a pet care blogger look for in a marketing partner?" Date: Wed, 12 Apr 2023 14:34:32 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: What does a pet care bl= ogger look for in a marketing partner?" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/pets/pet-blogger-partnerships/=0D= =0A=0D=0AAuthor: =D0=97=D0=B0=D1=80=D0=B5=D0=B3=D0=B8=D1=81=D1=82=D1=80= =D0=B8=D1=80=D1=83=D0=B9=D1=82=D0=B5=D1=81=D1=8C, =D1=87=D1=82=D0=BE=D0= =B1=D1=8B =D0=BF=D0=BE=D0=BB=D1=83=D1=87=D0=B8=D1=82=D1=8C 100 USDT (IP= address: 171.38.9.223, 171.38.9.223)=0D=0AEmail: 68327757@outlook.com= =0D=0AURL: https://accounts.binance.com/kz/register-person?ref=3DO170RJT= 8=0D=0AComment: =0D=0AYour point of view caught my eye and was very inte= resting. Thanks. I have a question for you.=0D=0A=0D=0AApprove it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60001= 01#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dtrash&c=3D6000101#wpbody-content=0D=0ASpam it: http= s://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000101= #wpbody-content=0D=0ACurrently 88 comments are waiting for approval. Ple= ase visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-ad= min/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008104 Wed, 12 Apr 2023 14:34:35 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008104 3008104 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <80835581f4ebdc86d64734a13a6d26df@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Expert Conversations: What does a pet care blogger look for in a marketing partner?" Date: Wed, 12 Apr 2023 14:34:33 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: What does a pet care bl= ogger look for in a marketing partner?" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/pets/pet-blogger-partnerships/=0D= =0A=0D=0AAuthor: =D0=97=D0=B0=D1=80=D0=B5=D0=B3=D0=B8=D1=81=D1=82=D1=80= =D0=B8=D1=80=D1=83=D0=B9=D1=82=D0=B5=D1=81=D1=8C, =D1=87=D1=82=D0=BE=D0= =B1=D1=8B =D0=BF=D0=BE=D0=BB=D1=83=D1=87=D0=B8=D1=82=D1=8C 100 USDT (IP= address: 171.38.9.223, 171.38.9.223)=0D=0AEmail: 68327757@outlook.com= =0D=0AURL: https://accounts.binance.com/kz/register-person?ref=3DO170RJT= 8=0D=0AComment: =0D=0AYour point of view caught my eye and was very inte= resting. Thanks. I have a question for you.=0D=0A=0D=0AApprove it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60001= 01#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/= comment.php?action=3Dtrash&c=3D6000101#wpbody-content=0D=0ASpam it: http= s://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000101= #wpbody-content=0D=0ACurrently 88 comments are waiting for approval. Ple= ase visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-ad= min/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008105 Wed, 12 Apr 2023 17:44:51 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008105 3008105 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <599d9438b9c7bcb0ac977e16945e9b75@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Applying Human Health Trends to Pet Health Creates Healthy Opportunities" Date: Wed, 12 Apr 2023 17:44:50 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Applying Human Health Trends to Pet Health Cr= eates Healthy Opportunities" is waiting for your approval=0D=0Ahttps://w= ww.wearewoodruff.com/blog/pets/how-to-identify-new-pet-health-trends/=0D= =0A=0D=0AAuthor: Binance Registrierung (IP address: 171.38.9.223, 171.38= .9.223)=0D=0AEmail: 93984374@outlook.com=0D=0AURL: https://www.binance.c= om/de-CH/register?ref=3DVGGY2IMU=0D=0AComment: =0D=0AYour article helped= me a lot, is there any more related content? Thanks!=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000102#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000102#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000102#wpbody-content=0D=0ACurrently 89 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008106 Wed, 12 Apr 2023 17:44:52 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008106 3008106 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <2f96d3cc6cf577d4ad099d9c1debc9d5@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Applying Human Health Trends to Pet Health Creates Healthy Opportunities" Date: Wed, 12 Apr 2023 17:44:51 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Applying Human Health Trends to Pet Health Cr= eates Healthy Opportunities" is waiting for your approval=0D=0Ahttps://w= ww.wearewoodruff.com/blog/pets/how-to-identify-new-pet-health-trends/=0D= =0A=0D=0AAuthor: Binance Registrierung (IP address: 171.38.9.223, 171.38= .9.223)=0D=0AEmail: 93984374@outlook.com=0D=0AURL: https://www.binance.c= om/de-CH/register?ref=3DVGGY2IMU=0D=0AComment: =0D=0AYour article helped= me a lot, is there any more related content? Thanks!=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000102#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000102#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000102#wpbody-content=0D=0ACurrently 89 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008107 Wed, 12 Apr 2023 22:00:14 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008107 3008107 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <8aff15faeb4c2fd32eb24b70b306ecdc@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Celebrates National Dog Week" Date: Wed, 12 Apr 2023 22:00:13 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Celebrates National Dog Week" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-celebrates-national-dog-week/=0D=0A=0D=0AAuthor: Binance Magparehis= tro (IP address: 171.38.9.223, 171.38.9.223)=0D=0AEmail: 35683570@outloo= k.com=0D=0AURL: https://accounts.binance.com/ph/register-person?ref=3DSH= 0F4RA0=0D=0AComment: =0D=0AYour point of view caught my eye and was very= interesting. Thanks. I have a question for you.=0D=0A=0D=0AApprove it:= https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000103#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000103#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000103#wpbody-content=0D=0ACurrently 90 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008108 Wed, 12 Apr 2023 22:00:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008108 3008108 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <71140c4963461832a66f1367d5f0aae2@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Celebrates National Dog Week" Date: Wed, 12 Apr 2023 22:00:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Celebrates National Dog Week" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/wood= ruff-celebrates-national-dog-week/=0D=0A=0D=0AAuthor: Binance Magparehis= tro (IP address: 171.38.9.223, 171.38.9.223)=0D=0AEmail: 35683570@outloo= k.com=0D=0AURL: https://accounts.binance.com/ph/register-person?ref=3DSH= 0F4RA0=0D=0AComment: =0D=0AYour point of view caught my eye and was very= interesting. Thanks. I have a question for you.=0D=0A=0D=0AApprove it:= https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000103#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000103#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000103#wpbody-content=0D=0ACurrently 90 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008109 Wed, 12 Apr 2023 22:15:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008109 3008109 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <7fffa7395f29bcfb05437c4a255cd5e6@wearewoodruff.com> Subject: [Woodruff] Please moderate: "How To: Position Your New or Rebranded Pet Product" Date: Wed, 12 Apr 2023 22:15:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How To: Position Your New or Rebranded Pet Pr= oduct" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/b= log/pets/position-new-rebranded-pet-product/=0D=0A=0D=0AAuthor: Sign up= to get 100 USDT (IP address: 171.38.9.223, 171.38.9.223)=0D=0AEmail: 78= 132540@outlook.com=0D=0AURL: https://www.binance.com/en/register?ref=3DG= X6KIQXH=0D=0AComment: =0D=0AYour point of view caught my eye and was ver= y interesting. 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Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008110 Wed, 12 Apr 2023 22:15:16 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008110 3008110 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <30e3fee6d65b69463d929b86559ef653@wearewoodruff.com> Subject: [Woodruff] Please moderate: "How To: Position Your New or Rebranded Pet Product" Date: Wed, 12 Apr 2023 22:15:15 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How To: Position Your New or Rebranded Pet Pr= oduct" is waiting for your approval=0D=0Ahttps://wearewoodruff.com/b= log/pets/position-new-rebranded-pet-product/=0D=0A=0D=0AAuthor: Sign up= to get 100 USDT (IP address: 171.38.9.223, 171.38.9.223)=0D=0AEmail: 78= 132540@outlook.com=0D=0AURL: https://www.binance.com/en/register?ref=3DG= X6KIQXH=0D=0AComment: =0D=0AYour point of view caught my eye and was ver= y interesting. Thanks. I have a question for you.=0D=0A=0D=0AApprove it:= https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000104#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000104#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000104#wpbody-content=0D=0ACurrently 91 comments are waiting for app= roval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruff= .com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conten= t=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008111 Thu, 13 Apr 2023 18:42:48 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008111 3008111 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <25540b1a69be85c0b072f425846eecea@wearewoodruff.com> Subject: [Woodruff] Please moderate: "How to Successfully Brief Your Ad Agency" Date: Thu, 13 Apr 2023 18:42:46 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How to Successfully Brief Your Ad Agency" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/how-to-write-crop-health-creative-briefs/=0D=0A=0D=0AAuthor: =D8= =AA=D8=B3=D8=AC=D9=8A=D9=84 =D8=A7=D9=84=D8=AF=D8=AE=D9=88=D9=84 =D8=A5= =D9=84=D9=89 Binance (IP address: 171.38.96.82, 171.38.96.82)=0D=0AEmail= : 77271427@outlook.com=0D=0AURL: https://www.binance.com/ar-BH/register?= ref=3DXZ5VJNMK=0D=0AComment: =0D=0AYour point of view caught my eye and= was very interesting. Thanks. I have a question for you.=0D=0A=0D=0AApp= rove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapp= rove&c=3D6000105#wpbody-content=0D=0ATrash it: https://www.wearewoodruff= .com/wp-admin/comment.php?action=3Dtrash&c=3D6000105#wpbody-content=0D= =0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= spam&c=3D6000105#wpbody-content=0D=0ACurrently 92 comments are waiting f= or approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewo= odruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-= content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008112 Thu, 13 Apr 2023 18:42:50 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008112 3008112 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <96e853acad35646523a2dc8394717603@wearewoodruff.com> Subject: [Woodruff] Please moderate: "How to Successfully Brief Your Ad Agency" Date: Thu, 13 Apr 2023 18:42:48 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "How to Successfully Brief Your Ad Agency" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/how-to-write-crop-health-creative-briefs/=0D=0A=0D=0AAuthor: =D8= =AA=D8=B3=D8=AC=D9=8A=D9=84 =D8=A7=D9=84=D8=AF=D8=AE=D9=88=D9=84 =D8=A5= =D9=84=D9=89 Binance (IP address: 171.38.96.82, 171.38.96.82)=0D=0AEmail= : 77271427@outlook.com=0D=0AURL: https://www.binance.com/ar-BH/register?= ref=3DXZ5VJNMK=0D=0AComment: =0D=0AYour point of view caught my eye and= was very interesting. Thanks. I have a question for you.=0D=0A=0D=0AApp= rove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapp= rove&c=3D6000105#wpbody-content=0D=0ATrash it: https://www.wearewoodruff= .com/wp-admin/comment.php?action=3Dtrash&c=3D6000105#wpbody-content=0D= =0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= spam&c=3D6000105#wpbody-content=0D=0ACurrently 92 comments are waiting f= or approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewo= odruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-= content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008113 Fri, 14 Apr 2023 08:18:57 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008113 3008113 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <6205499cc64a73df63858f4b352fc395@wearewoodruff.com> Subject: [Woodruff] Please moderate: "U.S. Agriculture: Get Ready for the Ride" Date: Fri, 14 Apr 2023 08:18:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "U.S. Agriculture: Get Ready for the Ride" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/preparing_for_ag_policy_changes_2017/=0D=0A=0D=0AAuthor: Binance= Anmeldung (IP address: 171.38.96.82, 171.38.96.82)=0D=0AEmail: 97265711= @outlook.com=0D=0AURL: https://accounts.binance.com/de-CH/register?ref= =3DRPJWD68L=0D=0AComment: =0D=0AThanks for sharing. I read many of your= blog posts, cool, your blog is very good.=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600010= 6#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000106#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000106#= wpbody-content=0D=0ACurrently 93 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008114 Fri, 14 Apr 2023 08:18:58 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008114 3008114 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: [Woodruff] Please moderate: "U.S. Agriculture: Get Ready for the Ride" Date: Fri, 14 Apr 2023 08:18:57 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "U.S. Agriculture: Get Ready for the Ride" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/preparing_for_ag_policy_changes_2017/=0D=0A=0D=0AAuthor: Binance= Anmeldung (IP address: 171.38.96.82, 171.38.96.82)=0D=0AEmail: 97265711= @outlook.com=0D=0AURL: https://accounts.binance.com/de-CH/register?ref= =3DRPJWD68L=0D=0AComment: =0D=0AThanks for sharing. I read many of your= blog posts, cool, your blog is very good.=0D=0A=0D=0AApprove it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D600010= 6#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/c= omment.php?action=3Dtrash&c=3D6000106#wpbody-content=0D=0ASpam it: https= ://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000106#= wpbody-content=0D=0ACurrently 93 comments are waiting for approval. Plea= se visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-adm= in/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008115 Sat, 15 Apr 2023 06:33:03 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008115 3008115 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <59dcbb4911a2a6af58bae6c4b8b670d6@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"Sustainability=20is=20?= =?UTF-8?Q?everyone=E2=80=99s=20responsibility=2C=20not=20just=20?= =?UTF-8?Q?the=20growers=E2=80=99"?= Date: Sat, 15 Apr 2023 06:33:02 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Sustainability is everyone=E2=80=99s responsi= bility, not just the growers=E2=80=99" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/agriculture/helping-growers-manage= -crop-sustainability/=0D=0A=0D=0AAuthor: Kay=C4=B1t Ol (IP address: 171.= 38.96.82, 171.38.96.82)=0D=0AEmail: 12834555@outlook.com=0D=0AURL: https= ://www.binance.com/tr/register?ref=3DE9W2VJFS=0D=0AComment: =0D=0AI don'= t think the title of your article matches the content lol. Just kidding,= mainly because I had some doubts after reading the article.=0D=0A=0D=0A= Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= approve&c=3D6000107#wpbody-content=0D=0ATrash it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000107#wpbody-content= =0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dspam&c=3D6000107#wpbody-content=0D=0ACurrently 94 comments are waitin= g for approval. Please visit the moderation panel:=0D=0Ahttps://www.wear= ewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbo= dy-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008116 Sat, 15 Apr 2023 06:33:04 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008116 3008116 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"Sustainability=20is=20?= =?UTF-8?Q?everyone=E2=80=99s=20responsibility=2C=20not=20just=20?= =?UTF-8?Q?the=20growers=E2=80=99"?= Date: Sat, 15 Apr 2023 06:33:03 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Sustainability is everyone=E2=80=99s responsi= bility, not just the growers=E2=80=99" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/agriculture/helping-growers-manage= -crop-sustainability/=0D=0A=0D=0AAuthor: Kay=C4=B1t Ol (IP address: 171.= 38.96.82, 171.38.96.82)=0D=0AEmail: 12834555@outlook.com=0D=0AURL: https= ://www.binance.com/tr/register?ref=3DE9W2VJFS=0D=0AComment: =0D=0AI don'= t think the title of your article matches the content lol. Just kidding,= mainly because I had some doubts after reading the article.=0D=0A=0D=0A= Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=3D= approve&c=3D6000107#wpbody-content=0D=0ATrash it: https://www.wearewoodr= uff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000107#wpbody-content= =0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dspam&c=3D6000107#wpbody-content=0D=0ACurrently 94 comments are waitin= g for approval. Please visit the moderation panel:=0D=0Ahttps://www.wear= ewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbo= dy-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008117 Sat, 15 Apr 2023 06:43:07 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008117 3008117 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <522ae096e156b9ae129ddfa5accf4c30@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Recap: National Dog Week" Date: Sat, 15 Apr 2023 06:43:06 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Recap: National Dog Week" is waiting for your= approval=0D=0Ahttps://wearewoodruff.com/blog/news/recap-national-do= g-week/=0D=0A=0D=0AAuthor: conta binance (IP address: 171.38.96.82, 171.= 38.96.82)=0D=0AEmail: 41321030@outlook.com=0D=0AURL: https://accounts.bi= nance.com/pt-PT/register?ref=3DDHLSLE9I=0D=0AComment: =0D=0ACan you be m= ore specific about the content of your article? After reading it, I stil= l have some doubts. Hope you can help me.=0D=0A=0D=0AApprove it: https:/= /www.wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000108= #wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/co= mment.php?action=3Dtrash&c=3D6000108#wpbody-content=0D=0ASpam it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000108#w= pbody-content=0D=0ACurrently 95 comments are waiting for approval. Pleas= e visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admi= n/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008118 Sat, 15 Apr 2023 06:43:08 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008118 3008118 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <13b3145a2ba284122a3b643430973ec9@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Recap: National Dog Week" Date: Sat, 15 Apr 2023 06:43:07 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Recap: National Dog Week" is waiting for your= approval=0D=0Ahttps://wearewoodruff.com/blog/news/recap-national-do= g-week/=0D=0A=0D=0AAuthor: conta binance (IP address: 171.38.96.82, 171.= 38.96.82)=0D=0AEmail: 41321030@outlook.com=0D=0AURL: https://accounts.bi= nance.com/pt-PT/register?ref=3DDHLSLE9I=0D=0AComment: =0D=0ACan you be m= ore specific about the content of your article? After reading it, I stil= l have some doubts. Hope you can help me.=0D=0A=0D=0AApprove it: https:/= /www.wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000108= #wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/co= mment.php?action=3Dtrash&c=3D6000108#wpbody-content=0D=0ASpam it: https:= //wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000108#w= pbody-content=0D=0ACurrently 95 comments are waiting for approval. Pleas= e visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admi= n/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008119 Sat, 15 Apr 2023 14:48:09 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008119 New submission from Contact

First Name   Lachlan Last Name   Smith Email   crazyl2595@gmail.com Country   United States What are you interested in?   Working with us Message   I'm trying to build a brand to produce and sell my stories through. Within the past three years I've written five novels, produced a cartoon, and started a radio show. I've been constantly posting to reels for nearly a year and although I've seen some growth it's nothing substantial. My primary goal is to start a production company by which I can share my stories with the world in multiple formats. I'm trying to gain an audience and some traction towards that goal and hope that you can help with that. Industry   Entertainment Company Name   L L Smith (self) Lachdown Productions (unofficial) Job Title   Writer, producer, voice talent, entrepreneur Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> 3008119 0 0 0 ]]>

First Name   Lachlan Last Name   Smith Email   crazyl2595@gmail.com Country   United States What are you interested in?   Working with us Message   I'm trying to build a brand to produce and sell my stories through. Within the past three years I've written five novels, produced a cartoon, and started a radio show. I've been constantly posting to reels for nearly a year and although I've seen some growth it's nothing substantial. My primary goal is to start a production company by which I can share my stories with the world in multiple formats. I'm trying to gain an audience and some traction towards that goal and hope that you can help with that. Industry   Entertainment Company Name   L L Smith (self) Lachdown Productions (unofficial) Job Title   Writer, producer, voice talent, entrepreneur Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Sat, 15 Apr 2023 14:48:08 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008120 Sat, 15 Apr 2023 19:41:56 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008120 3008120 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <210c8b30691110a3ad2d207e8591e777@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Wins Big at Regional NAMA Awards" Date: Sat, 15 Apr 2023 19:41:55 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Wins Big at Regional NAMA Awards" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/= woodruff-sweitzer-showcases-expertise-regional-nama-award-wins/=0D=0A=0D= =0AAuthor: Otw=C3=B3rz konto na Binance (IP address: 171.38.96.82, 171.3= 8.96.82)=0D=0AEmail: 21583419@outlook.com=0D=0AURL: https://accounts.bin= ance.com/pl/register?ref=3DTBMX8C9E=0D=0AComment: =0D=0AYour article hel= ped me a lot, is there any more related content? Thanks!=0D=0A=0D=0AAppr= ove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dappr= ove&c=3D6000109#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dtrash&c=3D6000109#wpbody-content=0D=0A= Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspa= m&c=3D6000109#wpbody-content=0D=0ACurrently 96 comments are waiting for= approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewood= ruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-co= ntent=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008121 Sat, 15 Apr 2023 19:41:57 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008121 3008121 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <9689c4bd99c3965734cc1e6a473c1312@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Woodruff Wins Big at Regional NAMA Awards" Date: Sat, 15 Apr 2023 19:41:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Woodruff Wins Big at Regional NAMA Awards" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/news/= woodruff-sweitzer-showcases-expertise-regional-nama-award-wins/=0D=0A=0D= =0AAuthor: Otw=C3=B3rz konto na Binance (IP address: 171.38.96.82, 171.3= 8.96.82)=0D=0AEmail: 21583419@outlook.com=0D=0AURL: https://accounts.bin= ance.com/pl/register?ref=3DTBMX8C9E=0D=0AComment: =0D=0AYour article hel= ped me a lot, is there any more related content? Thanks!=0D=0A=0D=0AAppr= ove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dappr= ove&c=3D6000109#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dtrash&c=3D6000109#wpbody-content=0D=0A= Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspa= m&c=3D6000109#wpbody-content=0D=0ACurrently 96 comments are waiting for= approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewood= ruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-co= ntent=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008122 Sat, 15 Apr 2023 22:45:33 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008122 3008122 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <74ea905c1ffaa8ecc3f03f43365b54a6@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Reflecting Forward" Date: Sat, 15 Apr 2023 22:45:32 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Reflecting Forward" is waiting for your appro= val=0D=0Ahttps://wearewoodruff.com/blog/news/woodruff-sweitzer-celeb= rates-25-years-entrepreneurship-name-change-employee-ownership/=0D=0A=0D= =0AAuthor: Account binance (IP address: 171.38.96.82, 171.38.96.82)=0D= =0AEmail: 4472344@outlook.com=0D=0AURL: https://accounts.binance.com/it/= register?ref=3DS6MH8PHX=0D=0AComment: =0D=0AI don't think the title of y= our article matches the content lol. Just kidding, mainly because I had= some doubts after reading the article.=0D=0A=0D=0AApprove it: https://w= ww.wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000110#w= pbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comm= ent.php?action=3Dtrash&c=3D6000110#wpbody-content=0D=0ASpam it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000110#wpb= ody-content=0D=0ACurrently 97 comments are waiting for approval. Please= visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin= /edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008123 Sat, 15 Apr 2023 22:45:34 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008123 3008123 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <3ac6a8fdb63360a03681cca4176e7f34@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Reflecting Forward" Date: Sat, 15 Apr 2023 22:45:33 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Reflecting Forward" is waiting for your appro= val=0D=0Ahttps://wearewoodruff.com/blog/news/woodruff-sweitzer-celeb= rates-25-years-entrepreneurship-name-change-employee-ownership/=0D=0A=0D= =0AAuthor: Account binance (IP address: 171.38.96.82, 171.38.96.82)=0D= =0AEmail: 4472344@outlook.com=0D=0AURL: https://accounts.binance.com/it/= register?ref=3DS6MH8PHX=0D=0AComment: =0D=0AI don't think the title of y= our article matches the content lol. Just kidding, mainly because I had= some doubts after reading the article.=0D=0A=0D=0AApprove it: https://w= ww.wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000110#w= pbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comm= ent.php?action=3Dtrash&c=3D6000110#wpbody-content=0D=0ASpam it: https://= www.wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000110#wpb= ody-content=0D=0ACurrently 97 comments are waiting for approval. Please= visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin= /edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008124 Sun, 16 Apr 2023 00:57:48 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008124 3008124 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Is the public on-point about equine welfare? NEIGH!" Date: Sun, 16 Apr 2023 00:57:47 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Is the public on-point about equine welfare?= NEIGH!" is waiting for your approval=0D=0Ahttps://wearewoodruff.com= /blog/pets/communicating-equine-welfare/=0D=0A=0D=0AAuthor: Registro (IP= address: 171.38.96.82, 171.38.96.82)=0D=0AEmail: 88132201@outlook.com= =0D=0AURL: https://www.binance.com/pt-BR/register?ref=3DYU3Z0EHF=0D=0ACo= mment: =0D=0AThank you for your sharing. I am worried that I lack creati= ve ideas. It is your article that makes me full of hope. Thank you. But,= I have a question, can you help me?=0D=0A=0D=0AApprove it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000111#wpbo= dy-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dtrash&c=3D6000111#wpbody-content=0D=0ASpam it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000111#wpbody= -content=0D=0ACurrently 98 comments are waiting for approval. Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008125 Sun, 16 Apr 2023 00:57:49 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008125 3008125 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <9b55597bb921d76c5f5e8e22a7a109fc@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Is the public on-point about equine welfare? NEIGH!" Date: Sun, 16 Apr 2023 00:57:48 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Is the public on-point about equine welfare?= NEIGH!" is waiting for your approval=0D=0Ahttps://wearewoodruff.com= /blog/pets/communicating-equine-welfare/=0D=0A=0D=0AAuthor: Registro (IP= address: 171.38.96.82, 171.38.96.82)=0D=0AEmail: 88132201@outlook.com= =0D=0AURL: https://www.binance.com/pt-BR/register?ref=3DYU3Z0EHF=0D=0ACo= mment: =0D=0AThank you for your sharing. I am worried that I lack creati= ve ideas. It is your article that makes me full of hope. Thank you. But,= I have a question, can you help me?=0D=0A=0D=0AApprove it: https://www.= wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D6000111#wpbo= dy-content=0D=0ATrash it: https://wearewoodruff.com/wp-admin/comment= .php?action=3Dtrash&c=3D6000111#wpbody-content=0D=0ASpam it: https://www= .wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000111#wpbody= -content=0D=0ACurrently 98 comments are waiting for approval. Please vis= it the moderation panel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edi= t-comments.php?comment_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008126 Sun, 16 Apr 2023 03:08:10 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008126 3008126 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <41852fdae64ab6dd8f6a4c6c5ed64e05@wearewoodruff.com> Subject: [Wordfence Alert] www.wearewoodruff.com Increased Attack Rate Date: Sun, 16 Apr 2023 03:08:09 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Saturday 15th of April 2023 at 10:08:09 PM=0AThe Wordfence administr= ative URL for this site is: https://wearewoodruff.com/wp-admin/admin= .php?page=3DWordfence=0AThe Wordfence Web Application Firewall has block= ed 135 attacks over the last 10 minutes. Below is a sample of these rece= nt attacks:April 16, 2023 3:03am 43.231.235.243 (United States) Blo= cked for Known malicious User-Agents=0AApril 16, 2023 3:03am 43.231.235= .243 (United States) Blocked for Malicious File Upload in file: file= s =3D fox-index.php=0AApril 16, 2023 3:03am 43.231.235.243 (United Stat= es) Blocked for Known malicious User-Agents=0AApril 16, 2023 3:03am= 43.231.235.243 (United States) Blocked for Known malicious User-Ag= ents=0AApril 16, 2023 3:03am 43.231.235.243 (United States) Blocked= for Known malicious User-Agents=0AApril 16, 2023 3:03am 43.231.235.243= (United States) Blocked for Known malicious User-Agents=0AApril 16,= 2023 3:03am 43.231.235.243 (United States) Blocked for Known malic= ious User-Agents=0AApril 16, 2023 3:03am 43.231.235.243 (United States)= Blocked for Known malicious User-Agents=0AApril 16, 2023 3:03am 43= .231.235.243 (United States) Blocked for Known malicious User-Agents= =0AApril 16, 2023 3:03am 43.231.235.243 (United States) Blocked for= Known malicious User-Agents=0A=0A=09NOTE: You are using the free versio= n of Wordfence. Upgrade today:=0A - Receive real-time Firewall and Scan= engine rule updates for protection as threats emerge=0A - Real-time IP= Blocklist blocks the most malicious IPs from accessing your site=0A - C= ountry blocking=0A - IP reputation monitoring=0A - Schedule scans to run= more frequently and at optimal times=0A - Access to Premium Support=0A= - Discounts for multi-year and multi-license purchases=0A=0AClick here= to upgrade to Wordfence Premium:=0Ahttps://www.wordfence.com/zz1/wordfe= nce-signup/=0A--=0ATo change your alert options for Wordfence, visit:=0A= https://wearewoodruff.com/wp-admin/admin.php?page=3DWordfence&subpag= e=3Dglobal_options=0ATo see current Wordfence alerts, visit:=0Ahttps://w= ww.wearewoodruff.com/wp-admin/admin.php?page=3DWordfence=0A=0A=0A=0ANo l= onger an administrator for this site? Click here to stop receiving secur= ity alerts: https://wearewoodruff.com/?_wfsf=3DremoveAlertEmail&jwt= =3DeyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRldmVsb3BlckB3ZWFy= ZXdvb2RydWZmLmNvbSIsIl9leHAiOjE2ODIyMTkyODl9.fIQ3N3ksgz-xL7MrhKspyBlgYqZ= bEm3a29ow0uyQ2HU]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008127 Sun, 16 Apr 2023 06:23:42 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008127 3008127 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <9825f6e44ee36ca90e6f4a29c0b65afa@wearewoodruff.com> Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"Expert=20?= =?UTF-8?Q?Conversations:=C2=A0Pet=20food=20industry=20expert=20?= =?UTF-8?Q?sees=20surge=20in=20safer=20source=20ingredients"?= Date: Sun, 16 Apr 2023 06:23:41 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations:=C2=A0Pet food industry= expert sees surge in safer source ingredients" is waiting for your appr= oval=0D=0Ahttps://wearewoodruff.com/blog/pets/pet-food-industry-expe= rt-sees-surge-safe-source-ingredients/=0D=0A=0D=0AAuthor: binance =D0=9E= =D1=82=D0=B2=D0=B0=D1=80=D1=8F=D0=BD=D0=B5 =D0=BD=D0=B0 =D0=BF=D1=80=D0= =BE=D1=84=D0=B8=D0=BB (IP address: 171.38.96.82, 171.38.96.82)=0D=0AEmai= l: 35574857@outlook.com=0D=0AURL: https://www.binance.com/bg/register?re= f=3DE9W2VJFS=0D=0AComment: =0D=0AYour point of view caught my eye and wa= s very interesting. Thanks. I have a question for you.=0D=0A=0D=0AApprov= e it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprov= e&c=3D6000112#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.co= m/wp-admin/comment.php?action=3Dtrash&c=3D6000112#wpbody-content=0D=0ASp= am it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&= c=3D6000112#wpbody-content=0D=0ACurrently 99 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008128 Sun, 16 Apr 2023 06:23:43 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008128 3008128 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: =?UTF-8?Q?[Woodruff]=20Please=20moderate:=20"Expert=20?= =?UTF-8?Q?Conversations:=C2=A0Pet=20food=20industry=20expert=20?= =?UTF-8?Q?sees=20surge=20in=20safer=20source=20ingredients"?= Date: Sun, 16 Apr 2023 06:23:42 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations:=C2=A0Pet food industry= expert sees surge in safer source ingredients" is waiting for your appr= oval=0D=0Ahttps://wearewoodruff.com/blog/pets/pet-food-industry-expe= rt-sees-surge-safe-source-ingredients/=0D=0A=0D=0AAuthor: binance =D0=9E= =D1=82=D0=B2=D0=B0=D1=80=D1=8F=D0=BD=D0=B5 =D0=BD=D0=B0 =D0=BF=D1=80=D0= =BE=D1=84=D0=B8=D0=BB (IP address: 171.38.96.82, 171.38.96.82)=0D=0AEmai= l: 35574857@outlook.com=0D=0AURL: https://www.binance.com/bg/register?re= f=3DE9W2VJFS=0D=0AComment: =0D=0AYour point of view caught my eye and wa= s very interesting. Thanks. I have a question for you.=0D=0A=0D=0AApprov= e it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprov= e&c=3D6000112#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.co= m/wp-admin/comment.php?action=3Dtrash&c=3D6000112#wpbody-content=0D=0ASp= am it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&= c=3D6000112#wpbody-content=0D=0ACurrently 99 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008129 Sun, 16 Apr 2023 18:38:57 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008129 New submission from Contact

First Name   Gregg Last Name   Jensen Email   greggjensen01@gmail.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Attn Media Production @ Woodruff, Ever have the need for narration? A new sound, a new voice to represent a client? If so, I'd appreciate being added to your roster of available talent. Demos available at gjensen.org. Specs are no problem. I do all manner of VO, most often for video. Explainers, Corporate, Medical, Commercials, Promos, and even Animation. Formerly CBS Radio News in NYC. Home studio. Reasonable rates based on your budget. Thanks! GJensen Industry   Media - audio Production Company Name   GJensen Voice & Audio Branding Job Title   Chief voice guy Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> 3008129 0 0 0 ]]>

First Name   Gregg Last Name   Jensen Email   greggjensen01@gmail.com Country   United States What are you interested in?   Sponsorship/Partnership Message   Attn Media Production @ Woodruff, Ever have the need for narration? A new sound, a new voice to represent a client? If so, I'd appreciate being added to your roster of available talent. Demos available at gjensen.org. Specs are no problem. I do all manner of VO, most often for video. Explainers, Corporate, Medical, Commercials, Promos, and even Animation. Formerly CBS Radio News in NYC. Home studio. Reasonable rates based on your budget. Thanks! GJensen Industry   Media - audio Production Company Name   GJensen Voice & Audio Branding Job Title   Chief voice guy Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <0d3bc891e27a66871efc7448732464d3@wearewoodruff.com> Subject: New submission from Contact Date: Sun, 16 Apr 2023 18:38:56 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008130 Mon, 17 Apr 2023 01:43:35 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008130 Targeting pet owner audience | psychographic segmentation - Woodruff https://diversity.utexas.edu/black-male-education-research/2015/02/problem-child-or-problem-context-an-ecological-approach-to-young-black-males-2/ Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000113#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000113#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000113#wpbody-content Currently 100 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008130 0 0 0 ]]> Targeting pet owner audience | psychographic segmentation - Woodruff https://diversity.utexas.edu/black-male-education-research/2015/02/problem-child-or-problem-context-an-ecological-approach-to-young-black-males-2/ Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000113#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000113#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000113#wpbody-content Currently 100 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <77b6c5b2847ca28ea680c2695c909288@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Mon, 17 Apr 2023 01:43:34 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: madridbet (IP address: 87.98.128.182,= ip182.ip-87-98-128.eu)=0D=0AURL: https://madridbet.mypixieset.com/=0D= =0ATrackback excerpt: =0D=0ATargeting pet owner audience | psych= ographic segmentation - Woodruff=0A=0Ahttps://diversity.utexas.= edu/black-male-education-research/2015/02/problem-child-or-problem-conte= xt-an-ecological-approach-to-young-black-males-2/=0D=0A=0D=0AApprove it:= https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000113#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000113#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000113#wpbody-content=0D=0ACurrently 100 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008131 Mon, 17 Apr 2023 01:43:36 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008131 Targeting pet owner audience | psychographic segmentation - Woodruff https://diversity.utexas.edu/black-male-education-research/2015/02/problem-child-or-problem-context-an-ecological-approach-to-young-black-males-2/ Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000113#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000113#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000113#wpbody-content Currently 100 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> 3008131 0 0 0 ]]> Targeting pet owner audience | psychographic segmentation - Woodruff https://diversity.utexas.edu/black-male-education-research/2015/02/problem-child-or-problem-context-an-ecological-approach-to-young-black-males-2/ Approve it: https://wearewoodruff.com/wp-admin/comment.php?action=approve&c=6000113#wpbody-content Trash it: https://wearewoodruff.com/wp-admin/comment.php?action=trash&c=6000113#wpbody-content Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=spam&c=6000113#wpbody-content Currently 100 comments are waiting for approval. Please visit the moderation panel: https://wearewoodruff.com/wp-admin/edit-comments.php?comment_status=moderated#wpbody-content ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <888db1478b2cf7052061725c35b0eaa4@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Base market segments on pet owner psychographics to divide and profit" Date: Mon, 17 Apr 2023 01:43:35 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new trackback on the post "Base market segments on pet owner psychogra= phics to divide and profit" is waiting for your approval=0D=0Ahttps://ww= w.wearewoodruff.com/blog/pets/targeting-pet-owner-audience-psychographic= -segmentation/=0D=0A=0D=0AWebsite: madridbet (IP address: 87.98.128.182,= ip182.ip-87-98-128.eu)=0D=0AURL: https://madridbet.mypixieset.com/=0D= =0ATrackback excerpt: =0D=0ATargeting pet owner audience | psych= ographic segmentation - Woodruff=0A=0Ahttps://diversity.utexas.= edu/black-male-education-research/2015/02/problem-child-or-problem-conte= xt-an-ecological-approach-to-young-black-males-2/=0D=0A=0D=0AApprove it:= https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000113#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000113#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000113#wpbody-content=0D=0ACurrently 100 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008132 Mon, 17 Apr 2023 19:56:27 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008132 New submission from Contact

First Name   lindsay Last Name   bruno Email   lindsaybruno09@gmail.com Country   United States What are you interested in?   Working with us Message   HI friends at Woodruff. My name is Lindsay Bruno, and I'm a longtime copywriter with YEARS of agency experience. I've been freelancing about four years now in KC. I would love to work with you if you have a need for copy resources. Please see my site and reach out if you need anything. lindsaybruno.com thank you so much! Lindsay Bruno lindsaybruno09@gmail.com Industry   advertising Company Name   self Job Title   copywriting/acd Lead Source   Web - Contact Us

]]> 3008132 0 0 0 ]]>

First Name   lindsay Last Name   bruno Email   lindsaybruno09@gmail.com Country   United States What are you interested in?   Working with us Message   HI friends at Woodruff. My name is Lindsay Bruno, and I'm a longtime copywriter with YEARS of agency experience. I've been freelancing about four years now in KC. I would love to work with you if you have a need for copy resources. Please see my site and reach out if you need anything. lindsaybruno.com thank you so much! Lindsay Bruno lindsaybruno09@gmail.com Industry   advertising Company Name   self Job Title   copywriting/acd Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Mon, 17 Apr 2023 19:56:26 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008133 Mon, 17 Apr 2023 21:00:17 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008133 Wordfence activity from April 10, 2023 to April 17, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; 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Wordfence activity from April 10, 2023 to April 17, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period April 10, 2023 to April 17, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 141.98.83.239   Panama 230 43.231.235.243   United States 135 38.54.89.235   Japan 76 20.219.195.153   India 73 52.172.253.215   India 54 20.197.3.65   India 54 193.142.146.226   Germany 36 85.208.136.216   United States 32 43.134.28.168   Singapore 27 143.198.218.53   Singapore 22 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Panama 1 230   India 5 194   United States 9 188   Germany 7 92   Japan 2 78   Singapore 4 77   Netherlands 2 25   Ukraine 2 20   Seychelles 2 12   Poland 1 9 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 17, 2023 11:46am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:46am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:45am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:45am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:45am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:44am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:44am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:44am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 10:26am 194.169.175.92 (Seychelles) Blocked for Known malicious User-Agents April 17, 2023 10:26am 194.169.175.92 (Seychelles) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.83)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.1)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.8)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.5)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.4)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.4)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

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Wordfence activity from April 10, 2023 to April 17, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period April 10, 2023 to April 17, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 141.98.83.239   Panama 230 43.231.235.243   United States 135 38.54.89.235   Japan 76 20.219.195.153   India 73 52.172.253.215   India 54 20.197.3.65   India 54 193.142.146.226   Germany 36 85.208.136.216   United States 32 43.134.28.168   Singapore 27 143.198.218.53   Singapore 22 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Panama 1 230   India 5 194   United States 9 188   Germany 7 92   Japan 2 78   Singapore 4 77   Netherlands 2 25   Ukraine 2 20   Seychelles 2 12   Poland 1 9 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 17, 2023 11:46am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:46am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:45am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:45am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:45am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:44am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:44am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 11:44am 193.142.146.226 (Germany) Blocked for Known malicious User-Agents April 17, 2023 10:26am 194.169.175.92 (Seychelles) Blocked for Known malicious User-Agents April 17, 2023 10:26am 194.169.175.92 (Seychelles) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html April 17, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.83)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.6)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.1)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.8)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.5)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.4)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.4)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <41d1c5175c3eefab5bbd907cedb23884@wearewoodruff.com> Subject: Wordfence activity for April 17, 2023 on www.wearewoodruff.com Date: Mon, 17 Apr 2023 21:00:16 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A= =09=0A

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from April 10, 2023 to <= strong>April 17, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09= =09=09=09This email was sent from your website https://wearewoodruff.com and is a summary of s= ecurity related activity that Wordfence monitors for the period April 10= , 2023 to April 17, 2023. NOTE: You are using the free version of Wordfe= nce and are missing out on features like real-time firewall rule and mal= ware signature updates, country blocking, and detecting if your site IP= is sending spam. Click here t= o upgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09= =09 =0A= =09=09=09=09=09Top 10 IPs Blocked=09=09=09=09 =0A=0A=09=09=09=09=0A= =09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09IP=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09141.98.83.239=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09Panama=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09= 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=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 2 78 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09Singapore=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09 4=0A=09=09=09=09=09=09=09=09=09 77 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Net= herlands=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 2 25 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09Ukraine=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09 2 20 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09Seychelles=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09 2 12 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09&= nbsp;=0A=09=09=09=09=09=09=09=09=09=09=09Poland=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09 9 =0A=0A= =09=09=09=09 =0A=09=09=09=09=09Update Blocked Countries=0A=09=09=09=09 =0A=0A=09=09=09= =09=0A=09=09=09=09 Top 10 Failed Logins =0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09 Userna= me Login Attempts<= /th>=0A=09=09=09=09=09=09=09 Existing User =0A=09=09=09=09=09=09=09=09=09No= failed logins yet.=09=09=09=09=09=09=09=09 = =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security Optio= ns=0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09 Recently Blocked Attacks =0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09April 17, 2023 11:46am=0A=09=09=09=09=09=09=09<= td style=3D"font-size: 100%; vertical-align: baseline; font-weight: norm= al; text-align: left; border-collapse: collapse; margin: 0; padding: 6px= 4px; border: 1px solid #cccccc;" align=3D"left" valign=3D"baseline">=0A= =09=09=09=09=09=09=09=09 193.142.146.226 (Germany) =0A=09=09=09=09=09=09=09=09 Bloc= ked for Known malicious User-Agents =0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"even" style=3D"font-size: 100%; vertical-align: baseline; ma= rgin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09 Tim= e IP / Action April 17, 2023 11:46am =0A=09=09=09=09=09=09=09= =09 193.142.146.226 (G= ermany) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicio= us User-Agents =0A=09=09=09=09=09=09=09 April 17, 2= 023 11:45am =0A=09=09=09=09=09=09=09=09193.142.146.226 (Germany)= =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User= -Agents =0A=09=09=09=09=09=09=09 April 17, 2023 11:45am =0A=09=09=09=09=09=09=09=09 193.142.146.226 (Germany) =0A=09=09=09=09=09= =09=09=09 Blocked for Known malicious User-Agents =0A=09=09=09= =09=09=09=09 April 17, 2023 11:45am =0A=09=09=09=09=09=09=09=09 193.142.146.226 (Germany) =0A=09=09=09=09=09=09=09= =09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 April 17, 202311:44am =0A=09=09= =09=09=09=09=09=09 193= .142.146.226 (Germany) =0A=09=09=09=09=09=09=09=09 Blocked fo= r Known malicious User-Agents =0A=09=09=09=09=09=09=09 April 17, 2023 11:44am =0A=09=09=09= =09=09=09=09=09 193.14= 2.146.226 (Germany) =0A=09=09=09=09=09=09=09=09 Blocked for K= nown malicious User-Agents =0A=09=09=09=09=09=09=09 April 17, 2023 11:44am =0A=09=09=09=09=09=09=09=09 193.142.146.226 (Germany) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Agen= ts =0A=09=09=09=09=09=09=09 April 17, 2023 10:26a= m =0A=09=09=09=09=09=09=09=09 194.169.175.92 (Seychelles) = =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Agent= s =0A=09=09=09=09=09=09=09 April 17, 2023 10:26am =0A=09=09=09=09=09=09=09=09 194.169.175.92 (Seychelles) =0A=09=09=09=09=09=09= =09=09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 =0A=09=09=09=09=0A=09= =09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09= =09=09=09View Recent Traffic= =0A=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Recently Modified Files=0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09File=0A=09=09=09=09=09=09=0A=09=09=09= =09=09=0A=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09April 17, 2023 12:46pm=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= 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12:46pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39= e2/2016/08/index.html =0A=09=09=09=09=09=09=09=09 April 17, 2023 12:46pm =0A=09=09=09=09=09=09=09=09=09= wp-content/uploads/gravi= ty_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html =0A= =09=09=09=09=09=09=09=09 April 17, 2023= 12:46pm =0A=09=09=09=09=09=09=09=09=09wp-content/uploads/gravity_fo= rms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html=0A=09=09= =09=09=09=09=09=09 April 17, 2023 12:46pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d= 1c1064e524b39e2/2018/02/index.html =0A=09=09=09=09=09=09=09=09 April 17, 2023 12:46pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064= e524b39e2/2016/11/index.html =0A=09=09=09=09=09=09=09=09 April 17, 2023 12:46pm= =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.= html =0A=09=09=09=09=09=09=09=09 Ap= ril 17, 2023 12:46pm =0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html=0A=09=09=09=09=09=09=09=09 April 17, 2023 12:46pm =0A=0A=09=09=09=09 This list may include WordPress= core/plugin/theme updates, error logs, cache files, and other normal ch= anges. =0A=0A=09=09=09=09=0A=09=09=09=09 Updates Needed =0A=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Core =0A=09=09=09=09=09 =0A=09=09=09=09=09=09 A new version of WordPress (v6.2) is available. =0A=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Plugins =0A=09=09=09= =09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new ve= rsion of the plugin "Accelerated Mobile Pages (v1.0.83)" is av= ailable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "Ajax Load More (v5.6.0.5)" is available. This= update includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Akismet Anti-Spam= (v5.1)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A= new version of the plugin "All-in-One WP Migration (v7.73)" i= s available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "All In One WP Security (v5.1.7)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Autoptim= ize (v3.1.6)" is available. This update includes security-r= elated fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new ve= rsion of the plugin "Better Search Replace (v1.4.2)" is availa= ble. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Classic Editor (v1.6.3)" is available. =09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the plugin "emfluence M= arketing Platform (v2.13)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Enable Media Replace= (v4.1.1)" is available. This update includes security-rela= ted fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Popup Ma= ker (v1.18.1)" is available. This update includes security-= related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Post SMTP (v2.4.8)" is available. =09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Public Post Preview (v2.10.0)" is available. =09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "Raw HTML (v1.6= .4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Redirection (v5.3.10)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Search Exclude (v2.0.0)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "SearchWP Live Aja= x Search (v1.7.4)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Simple History (v3.5.0)&qu= ot; is available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is availabl= e. This update includes security-related fixes.=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "W= 3 Total Cache (v2.3.1)" is available. This update includes= security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "WP Activity Log (v4.5.0)" i= s available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin= "Yoast SEO (v20.5)" is available. This update include= s security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Advanced Custom Fields PRO (v6.1= .4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "All-in-One WP Migration Unlimited Extension= (v2.49)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Gravity Forms (v2.7.4)" is ava= ilable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Themes =0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the theme "Twenty Nineteen (v2.5)" is available. =09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the theme "Twenty= Seventeen (v3.2)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the theme "Twenty Twenty (v2.2)"= is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the theme "Twenty Twenty-One (v1.8)" is available. =09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the theme "Tw= enty Twenty-Two (v1.4)" is available. =09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09Updat= e Now=0A=09=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09If you would like to sign-in to https://wearewoodruff.com please= click here now.= You can change the frequency of this email or turn it on and off by vis= iting your Wordfence options page.=09=09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09No longer an administrator for this site= ? Click here to stop receiving= security alerts.=0A=09=09=09=09 =0A=09=09=09=0A=09=09

=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008134 Tue, 18 Apr 2023 00:59:37 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008134 3008134 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <1f5d27c1123024e6c3355cd195d0e492@wearewoodruff.com> Subject: [Woodruff] Please moderate: "70 billion more reasons to look at pet industry predictions" Date: Tue, 18 Apr 2023 00:59:36 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "70 billion more reasons to look at pet indust= ry predictions" is waiting for your approval=0D=0Ahttps://www.wearewoodr= uff.com/blog/pets/revisiting-pet-industry-purchase-predictions/=0D=0A=0D= =0AAuthor: =E8=A8=BB=E5=86=8Abinance (IP address: 171.38.96.82, 171.38.9= 6.82)=0D=0AEmail: 29854273@outlook.com=0D=0AURL: https://accounts.binanc= e.com/zh-TC/register?ref=3DXZ5VJNMK=0D=0AComment: =0D=0AI don't think th= e title of your article matches the content lol. Just kidding, mainly be= cause I had some doubts after reading the article.=0D=0A=0D=0AApprove it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000114#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000114#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000114#wpbody-content=0D=0ACurrently 101 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008135 Tue, 18 Apr 2023 00:59:39 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008135 3008135 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <902224bebd63c1f144253918f35a19a0@wearewoodruff.com> Subject: [Woodruff] Please moderate: "70 billion more reasons to look at pet industry predictions" Date: Tue, 18 Apr 2023 00:59:37 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "70 billion more reasons to look at pet indust= ry predictions" is waiting for your approval=0D=0Ahttps://www.wearewoodr= uff.com/blog/pets/revisiting-pet-industry-purchase-predictions/=0D=0A=0D= =0AAuthor: =E8=A8=BB=E5=86=8Abinance (IP address: 171.38.96.82, 171.38.9= 6.82)=0D=0AEmail: 29854273@outlook.com=0D=0AURL: https://accounts.binanc= e.com/zh-TC/register?ref=3DXZ5VJNMK=0D=0AComment: =0D=0AI don't think th= e title of your article matches the content lol. Just kidding, mainly be= cause I had some doubts after reading the article.=0D=0A=0D=0AApprove it= : https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c= =3D6000114#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/w= p-admin/comment.php?action=3Dtrash&c=3D6000114#wpbody-content=0D=0ASpam= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000114#wpbody-content=0D=0ACurrently 101 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008136 Tue, 18 Apr 2023 03:57:33 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008136 3008136 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <9916368dea0b157d2cfa539bf49eb305@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Listen to Win" Date: Tue, 18 Apr 2023 03:57:32 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Listen to Win" is waiting for your approval= =0D=0Ahttps://wearewoodruff.com/blog/pets/4-steps-to-create-breakthr= ough-marketing-using-insights-experts/=0D=0A=0D=0AAuthor: =D9=85=D9=83= =D8=A7=D9=81=D8=A3=D8=A9 =D8=AA=D8=B3=D8=AC=D9=8A=D9=84 =D8=A7=D9=84=D8= =AF=D8=AE=D9=88=D9=84 =D9=84=D9=80 binance (IP address: 45.64.246.153, 4= 5.64.246.153)=0D=0AEmail: 19768637@outlook.com=0D=0AURL: https://account= s.binance.com/ar/register-person?ref=3DIJFGOAID=0D=0AComment: =0D=0AThan= ks for sharing. I read many of your blog posts, cool, your blog is very= good.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/com= ment.php?action=3Dapprove&c=3D6000115#wpbody-content=0D=0ATrash it: http= s://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D600011= 5#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/co= mment.php?action=3Dspam&c=3D6000115#wpbody-content=0D=0ACurrently 102 co= mments are waiting for approval. Please visit the moderation panel:=0D= =0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_stat= us=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008137 Tue, 18 Apr 2023 03:57:34 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008137 3008137 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <99936ecda385b92777f8fcbc120c805e@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Listen to Win" Date: Tue, 18 Apr 2023 03:57:33 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Listen to Win" is waiting for your approval= =0D=0Ahttps://wearewoodruff.com/blog/pets/4-steps-to-create-breakthr= ough-marketing-using-insights-experts/=0D=0A=0D=0AAuthor: =D9=85=D9=83= =D8=A7=D9=81=D8=A3=D8=A9 =D8=AA=D8=B3=D8=AC=D9=8A=D9=84 =D8=A7=D9=84=D8= =AF=D8=AE=D9=88=D9=84 =D9=84=D9=80 binance (IP address: 45.64.246.153, 4= 5.64.246.153)=0D=0AEmail: 19768637@outlook.com=0D=0AURL: https://account= s.binance.com/ar/register-person?ref=3DIJFGOAID=0D=0AComment: =0D=0AThan= ks for sharing. I read many of your blog posts, cool, your blog is very= good.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-admin/com= ment.php?action=3Dapprove&c=3D6000115#wpbody-content=0D=0ATrash it: http= s://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c=3D600011= 5#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp-admin/co= mment.php?action=3Dspam&c=3D6000115#wpbody-content=0D=0ACurrently 102 co= mments are waiting for approval. Please visit the moderation panel:=0D= =0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comment_stat= us=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008138 Tue, 18 Apr 2023 05:51:45 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008138 3008138 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Expert Conversations: What does a pet care blogger look for in a marketing partner?" Date: Tue, 18 Apr 2023 05:51:44 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: What does a pet care bl= ogger look for in a marketing partner?" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/pets/pet-blogger-partnerships/=0D= =0A=0D=0AAuthor: binance account creation (IP address: 45.61.225.166, 45= .61.225.166)=0D=0AEmail: 84848164@outlook.com=0D=0AURL: https://accounts= .binance.com/en-ZA/register?ref=3DENYL41QJ=0D=0AComment: =0D=0AYour arti= cle helped me a lot, is there any more related content? Thanks!=0D=0A=0D= =0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dapprove&c=3D6000116#wpbody-content=0D=0ATrash it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000116#wpbody-conten= t=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dspam&c=3D6000116#wpbody-content=0D=0ACurrently 103 comments are wait= ing for approval. Please visit the moderation panel:=0D=0Ahttps://www.we= arewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wp= body-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008139 Tue, 18 Apr 2023 05:51:47 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008139 3008139 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <4079ea6e45f4156c921a4c3300136431@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Expert Conversations: What does a pet care blogger look for in a marketing partner?" Date: Tue, 18 Apr 2023 05:51:45 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Expert Conversations: What does a pet care bl= ogger look for in a marketing partner?" is waiting for your approval=0D= =0Ahttps://wearewoodruff.com/blog/pets/pet-blogger-partnerships/=0D= =0A=0D=0AAuthor: binance account creation (IP address: 45.61.225.166, 45= .61.225.166)=0D=0AEmail: 84848164@outlook.com=0D=0AURL: https://accounts= .binance.com/en-ZA/register?ref=3DENYL41QJ=0D=0AComment: =0D=0AYour arti= cle helped me a lot, is there any more related content? Thanks!=0D=0A=0D= =0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dapprove&c=3D6000116#wpbody-content=0D=0ATrash it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000116#wpbody-conten= t=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dspam&c=3D6000116#wpbody-content=0D=0ACurrently 103 comments are wait= ing for approval. Please visit the moderation panel:=0D=0Ahttps://www.we= arewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wp= body-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008140 Tue, 18 Apr 2023 21:46:48 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008140 3008140 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <04966f4edace124cc62632b60e6d10a0@wearewoodruff.com> Subject: [Woodruff] Please moderate: "The Top 5 Ways to Make the Most of Your Veterinary Channel" Date: Tue, 18 Apr 2023 21:46:47 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "The Top 5 Ways to Make the Most of Your Veter= inary Channel" is waiting for your approval=0D=0Ahttps://www.wearewoodru= ff.com/blog/pets/encourage-vets-to-stock-your-pet-products/=0D=0A=0D=0AA= uthor: =D9=85=D9=83=D8=A7=D9=81=D8=A3=D8=A9 =D8=AA=D8=B3=D8=AC=D9=8A=D9= =84 =D8=A7=D9=84=D8=AF=D8=AE=D9=88=D9=84 =D9=84=D9=80 binance (IP addres= s: 171.38.96.82, 171.38.96.82)=0D=0AEmail: 35994809@outlook.com=0D=0AURL= : https://www.binance.com/ar/register?ref=3DYEVTFEWO=0D=0AComment: =0D= =0ACan you be more specific about the content of your article? After rea= ding it, I still have some doubts. Hope you can help me.=0D=0A=0D=0AAppr= ove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dappr= ove&c=3D6000117#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dtrash&c=3D6000117#wpbody-content=0D=0A= Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspa= m&c=3D6000117#wpbody-content=0D=0ACurrently 104 comments are waiting for= approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewood= ruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-co= ntent=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008141 Tue, 18 Apr 2023 21:46:49 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008141 3008141 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <8abedc9bde772e4028771474c4f2d5c0@wearewoodruff.com> Subject: [Woodruff] Please moderate: "The Top 5 Ways to Make the Most of Your Veterinary Channel" Date: Tue, 18 Apr 2023 21:46:48 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "The Top 5 Ways to Make the Most of Your Veter= inary Channel" is waiting for your approval=0D=0Ahttps://www.wearewoodru= ff.com/blog/pets/encourage-vets-to-stock-your-pet-products/=0D=0A=0D=0AA= uthor: =D9=85=D9=83=D8=A7=D9=81=D8=A3=D8=A9 =D8=AA=D8=B3=D8=AC=D9=8A=D9= =84 =D8=A7=D9=84=D8=AF=D8=AE=D9=88=D9=84 =D9=84=D9=80 binance (IP addres= s: 171.38.96.82, 171.38.96.82)=0D=0AEmail: 35994809@outlook.com=0D=0AURL= : https://www.binance.com/ar/register?ref=3DYEVTFEWO=0D=0AComment: =0D= =0ACan you be more specific about the content of your article? After rea= ding it, I still have some doubts. Hope you can help me.=0D=0A=0D=0AAppr= ove it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dappr= ove&c=3D6000117#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.= com/wp-admin/comment.php?action=3Dtrash&c=3D6000117#wpbody-content=0D=0A= Spam it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspa= m&c=3D6000117#wpbody-content=0D=0ACurrently 104 comments are waiting for= approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewood= ruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-co= ntent=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008142 Wed, 19 Apr 2023 05:48:30 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008142 3008142 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <9830e378ede25ddcd0b91ac3978f04e5@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Getting Persona with Automated Marketing" Date: Wed, 19 Apr 2023 05:48:29 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Getting Persona with Automated Marketing" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/improve-your-odds-persona-based-automated-marketing/=0D=0A=0D=0AA= uthor: www.binance.com sign up (IP address: 171.38.10.28, 171.38.10.28)= =0D=0AEmail: 82289428@outlook.com=0D=0AURL: https://accounts.binance.com= /en-NG/register-person?ref=3DXZ5VJNMK=0D=0AComment: =0D=0AI don't think= the title of your article matches the content lol. Just kidding, mainly= because I had some doubts after reading the article.=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000118#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000118#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000118#wpbody-content=0D=0ACurrently 105 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008143 Wed, 19 Apr 2023 05:48:31 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008143 3008143 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <8c9afef65c65083abea8e4858b4f342c@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Getting Persona with Automated Marketing" Date: Wed, 19 Apr 2023 05:48:30 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Getting Persona with Automated Marketing" is= waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agric= ulture/improve-your-odds-persona-based-automated-marketing/=0D=0A=0D=0AA= uthor: www.binance.com sign up (IP address: 171.38.10.28, 171.38.10.28)= =0D=0AEmail: 82289428@outlook.com=0D=0AURL: https://accounts.binance.com= /en-NG/register-person?ref=3DXZ5VJNMK=0D=0AComment: =0D=0AI don't think= the title of your article matches the content lol. Just kidding, mainly= because I had some doubts after reading the article.=0D=0A=0D=0AApprove= it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove= &c=3D6000118#wpbody-content=0D=0ATrash it: https://wearewoodruff.com= /wp-admin/comment.php?action=3Dtrash&c=3D6000118#wpbody-content=0D=0ASpa= m it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c= =3D6000118#wpbody-content=0D=0ACurrently 105 comments are waiting for ap= proval. Please visit the moderation panel:=0D=0Ahttps://www.wearewoodruf= f.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-conte= nt=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008144 Thu, 20 Apr 2023 05:36:24 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008144 3008144 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Outlook for Ag: Cautiously Optimistic" Date: Thu, 20 Apr 2023 05:36:23 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Outlook for Ag: Cautiously Optimistic" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agricultu= re/ag-outlook-forum-2017/=0D=0A=0D=0AAuthor: binance =E0=A6=86=E0=A6=AE= =E0=A7=87=E0=A6=B0=E0=A6=BF=E0=A6=95=E0=A6=BE =E0=A6=B0=E0=A7=87=E0=A6= =9C=E0=A6=BF=E0=A6=B8=E0=A7=8D=E0=A6=9F=E0=A6=BE=E0=A6=B0 (IP address: 1= 71.38.3.148, 171.38.3.148)=0D=0AEmail: 21759822@outlook.com=0D=0AURL: ht= tps://www.binance.com/bn/register?ref=3DEUFGOMIH=0D=0AComment: =0D=0AI d= on't think the title of your article matches the content lol. Just kiddi= ng, mainly because I had some doubts after reading the article.=0D=0A=0D= =0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dapprove&c=3D6000119#wpbody-content=0D=0ATrash it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000119#wpbody-conten= t=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dspam&c=3D6000119#wpbody-content=0D=0ACurrently 106 comments are wait= ing for approval. Please visit the moderation panel:=0D=0Ahttps://www.we= arewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wp= body-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008145 Thu, 20 Apr 2023 05:36:26 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008145 3008145 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: <9116bda87f7c910437cd20031b36c324@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Outlook for Ag: Cautiously Optimistic" Date: Thu, 20 Apr 2023 05:36:25 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Outlook for Ag: Cautiously Optimistic" is wai= ting for your approval=0D=0Ahttps://wearewoodruff.com/blog/agricultu= re/ag-outlook-forum-2017/=0D=0A=0D=0AAuthor: binance =E0=A6=86=E0=A6=AE= =E0=A7=87=E0=A6=B0=E0=A6=BF=E0=A6=95=E0=A6=BE =E0=A6=B0=E0=A7=87=E0=A6= =9C=E0=A6=BF=E0=A6=B8=E0=A7=8D=E0=A6=9F=E0=A6=BE=E0=A6=B0 (IP address: 1= 71.38.3.148, 171.38.3.148)=0D=0AEmail: 21759822@outlook.com=0D=0AURL: ht= tps://www.binance.com/bn/register?ref=3DEUFGOMIH=0D=0AComment: =0D=0AI d= on't think the title of your article matches the content lol. Just kiddi= ng, mainly because I had some doubts after reading the article.=0D=0A=0D= =0AApprove it: https://wearewoodruff.com/wp-admin/comment.php?action= =3Dapprove&c=3D6000119#wpbody-content=0D=0ATrash it: https://www.wearewo= odruff.com/wp-admin/comment.php?action=3Dtrash&c=3D6000119#wpbody-conten= t=0D=0ASpam it: https://wearewoodruff.com/wp-admin/comment.php?actio= n=3Dspam&c=3D6000119#wpbody-content=0D=0ACurrently 106 comments are wait= ing for approval. Please visit the moderation panel:=0D=0Ahttps://www.we= arewoodruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wp= body-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008146 Thu, 20 Apr 2023 10:45:50 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008146 3008146 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <9febf5f485b42c22deaf4008059ab75d@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Managing the product life cycle in the face of generics" Date: Thu, 20 Apr 2023 10:45:49 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Managing the product life cycle in the face o= f generics" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.= com/blog/pov/overcoming-commoditization-and-managing-the-product-life-cy= cle-as-generics-enter-the-market/=0D=0A=0D=0AAuthor: Bonus Pendaftaran B= inance (IP address: 171.38.3.148, 171.38.3.148)=0D=0AEmail: 69634706@out= look.com=0D=0AURL: https://accounts.binance.com/id/register-person?ref= =3DPSDEV4E5=0D=0AComment: =0D=0ACan you be more specific about the conte= nt of your article? After reading it, I still have some doubts. Hope you= can help me.=0D=0A=0D=0AApprove it: https://wearewoodruff.com/wp-ad= min/comment.php?action=3Dapprove&c=3D6000120#wpbody-content=0D=0ATrash i= t: https://wearewoodruff.com/wp-admin/comment.php?action=3Dtrash&c= =3D6000120#wpbody-content=0D=0ASpam it: https://wearewoodruff.com/wp= -admin/comment.php?action=3Dspam&c=3D6000120#wpbody-content=0D=0ACurrent= ly 107 comments are waiting for approval. Please visit the moderation pa= nel:=0D=0Ahttps://wearewoodruff.com/wp-admin/edit-comments.php?comme= nt_status=3Dmoderated#wpbody-content=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008147 Mon, 24 Apr 2023 15:11:31 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008147 3008147 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Five Points to Know for Your Blogger Strategy" Date: Mon, 24 Apr 2023 15:11:30 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Five Points to Know for Your Blogger Strategy= " is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/p= ets/pet-health-marketing-why-you-need-bloggers/=0D=0A=0D=0AAuthor: binan= ce=E6=8E=A8=E8=96=A6=E7=8D=8E=E9=87=91 (IP address: 240e:350:8003:758f:4= ecc:6ad3:f8f7:5ca9, 240e:350:8003:758f:4ecc:6ad3:f8f7:5ca9)=0D=0AEmail:= 75135488@outlook.com=0D=0AURL: https://accounts.binance.com/zh-TC/regis= ter-person?ref=3DYY80CKRN=0D=0AComment: =0D=0AYour article helped me a l= ot, is there any more related content? Thanks!=0D=0A=0D=0AApprove it: ht= tps://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60= 00121#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dtrash&c=3D6000121#wpbody-content=0D=0ASpam it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000= 121#wpbody-content=0D=0ACurrently 108 comments are waiting for approval.= Please visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/w= p-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D= =0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008148 Mon, 24 Apr 2023 15:11:32 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008148 3008148 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@woodruffsweitzer.com Message-Id: <89049c66e34ca73489082c393e30ca90@wearewoodruff.com> Subject: [Woodruff] Please moderate: "Five Points to Know for Your Blogger Strategy" Date: Mon, 24 Apr 2023 15:11:32 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Five Points to Know for Your Blogger Strategy= " is waiting for your approval=0D=0Ahttps://wearewoodruff.com/blog/p= ets/pet-health-marketing-why-you-need-bloggers/=0D=0A=0D=0AAuthor: binan= ce=E6=8E=A8=E8=96=A6=E7=8D=8E=E9=87=91 (IP address: 240e:350:8003:758f:4= ecc:6ad3:f8f7:5ca9, 240e:350:8003:758f:4ecc:6ad3:f8f7:5ca9)=0D=0AEmail:= 75135488@outlook.com=0D=0AURL: https://accounts.binance.com/zh-TC/regis= ter-person?ref=3DYY80CKRN=0D=0AComment: =0D=0AYour article helped me a l= ot, is there any more related content? Thanks!=0D=0A=0D=0AApprove it: ht= tps://wearewoodruff.com/wp-admin/comment.php?action=3Dapprove&c=3D60= 00121#wpbody-content=0D=0ATrash it: https://wearewoodruff.com/wp-adm= in/comment.php?action=3Dtrash&c=3D6000121#wpbody-content=0D=0ASpam it: h= ttps://wearewoodruff.com/wp-admin/comment.php?action=3Dspam&c=3D6000= 121#wpbody-content=0D=0ACurrently 108 comments are waiting for approval.= Please visit the moderation panel:=0D=0Ahttps://wearewoodruff.com/w= p-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-content=0D= =0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008149 Mon, 24 Apr 2023 18:51:29 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008149 3008149 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Unboxing a Valuable Resource for Online Word-of-Mouth" Date: Mon, 24 Apr 2023 18:51:28 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Unboxing a Valuable Resource for Online Word-= of-Mouth" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/pets/how-brands-join-unboxing-trend/=0D=0A=0D=0AAuthor: Codice di= riferimento binance (IP address: 171.38.7.137, 171.38.7.137)=0D=0AEmail= : 1256981@outlook.com=0D=0AURL: https://www.binance.com/it/register?ref= =3D10126709=0D=0AComment: =0D=0AThank you for your sharing. I am worried= that I lack creative ideas. It is your article that makes me full of ho= pe. Thank you. But, I have a question, can you help me?=0D=0A=0D=0AAppro= ve it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dappro= ve&c=3D6000122#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.c= om/wp-admin/comment.php?action=3Dtrash&c=3D6000122#wpbody-content=0D=0AS= pam it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam= &c=3D6000122#wpbody-content=0D=0ACurrently 109 comments are waiting for= approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewood= ruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-co= ntent=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008150 Mon, 24 Apr 2023 18:51:30 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008150 3008150 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer+editor@wearewoodruff.com Message-Id: Subject: [Woodruff] Please moderate: "Unboxing a Valuable Resource for Online Word-of-Mouth" Date: Mon, 24 Apr 2023 18:51:29 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 A new comment on the post "Unboxing a Valuable Resource for Online Word-= of-Mouth" is waiting for your approval=0D=0Ahttps://www.wearewoodruff.co= m/blog/pets/how-brands-join-unboxing-trend/=0D=0A=0D=0AAuthor: Codice di= riferimento binance (IP address: 171.38.7.137, 171.38.7.137)=0D=0AEmail= : 1256981@outlook.com=0D=0AURL: https://www.binance.com/it/register?ref= =3D10126709=0D=0AComment: =0D=0AThank you for your sharing. I am worried= that I lack creative ideas. It is your article that makes me full of ho= pe. Thank you. But, I have a question, can you help me?=0D=0A=0D=0AAppro= ve it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dappro= ve&c=3D6000122#wpbody-content=0D=0ATrash it: https://www.wearewoodruff.c= om/wp-admin/comment.php?action=3Dtrash&c=3D6000122#wpbody-content=0D=0AS= pam it: https://wearewoodruff.com/wp-admin/comment.php?action=3Dspam= &c=3D6000122#wpbody-content=0D=0ACurrently 109 comments are waiting for= approval. Please visit the moderation panel:=0D=0Ahttps://www.wearewood= ruff.com/wp-admin/edit-comments.php?comment_status=3Dmoderated#wpbody-co= ntent=0D=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008151 Mon, 24 Apr 2023 21:01:21 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008151 Wordfence activity from April 17, 2023 to April 24, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; } .clear:after { display: table !important; content: "" !important; } .wrapper:before { display: table !important; content: "" !important; } .wrapper:after { display: table !important; 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clip: inherit !important; overflow: inherit !important; height: inherit !important; width: inherit !important; } .main-navigation li ul li a:hover { background: #e3e3e3 !important; color: #444 !important; } .main-navigation li ul li a:focus { background: #e3e3e3 !important; color: #444 !important; } footer a[rel=bookmark]:after { content: " [" attr(href) "] " !important; } footer a[rel=bookmark]:visited:after { content: " [" attr(href) "] " !important; } h1 a:active { color: red !important; } h2 a:active { color: red !important; } h3 a:active { color: red !important; } h4 a:active { color: red !important; } h5 a:active { color: red !important; } h6 a:active { color: red !important; } h1 a:visited { color: purple !important; } h2 a:visited { color: purple !important; } h3 a:visited { color: purple !important; } h4 a:visited { color: purple !important; } h5 a:visited { color: purple !important; } h6 a:visited { color: purple !important; } .button:hover { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; } .button:active { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; } .button:focus { background: none repeat scroll 0 0 #1E8CBE !important; border-color: #0074A2 !important; box-shadow: 0 1px 0 rgba(120, 200, 230, 0.6) inset !important; color: #FFF !important; }

Wordfence activity from April 17, 2023 to April 24, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period April 17, 2023 to April 24, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 85.208.136.216   United States 64 20.204.30.82   India 27 167.71.192.121   Singapore 26 20.197.3.65   India 18 78.142.18.92   Bulgaria 8 194.169.175.93   Seychelles 8 193.142.146.226   Germany 8 20.219.2.242   India 8 194.38.23.179   Ukraine 7 194.169.175.92   Seychelles 4 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 4 71   India 3 53   Singapore 1 26   Seychelles 2 12   Germany 2 9   Bulgaria 1 8   Ukraine 1 7 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 24, 2023 2:25pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 2:25pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 2:24pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 2:24pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 8:10am 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 8:10am 85.208.136.216 (United States) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.83)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.8)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.2)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.8)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.5)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.4)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.4)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3008151 0 0 0 ]]>

Wordfence activity from April 17, 2023 to April 24, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period April 17, 2023 to April 24, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 85.208.136.216   United States 64 20.204.30.82   India 27 167.71.192.121   Singapore 26 20.197.3.65   India 18 78.142.18.92   Bulgaria 8 194.169.175.93   Seychelles 8 193.142.146.226   Germany 8 20.219.2.242   India 8 194.38.23.179   Ukraine 7 194.169.175.92   Seychelles 4 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   United States 4 71   India 3 53   Singapore 1 26   Seychelles 2 12   Germany 2 9   Bulgaria 1 8   Ukraine 1 7 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action April 24, 2023 2:25pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 2:25pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 2:24pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 2:24pm 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 10:32am 172.177.108.150 (United States) Blocked for Known malicious User-Agents April 24, 2023 8:10am 85.208.136.216 (United States) Blocked for Known malicious User-Agents April 24, 2023 8:10am 85.208.136.216 (United States) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html April 24, 2023 12:47pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.83)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.73)" is available. A new version of the plugin "All In One WP Security (v5.1.8)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.2)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.8)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.4)" is available. A new version of the plugin "Simple History (v3.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.5)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.4)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.49)" is available. A new version of the plugin "Gravity Forms (v2.7.4)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: Wordfence activity for April 24, 2023 on www.wearewoodruff.com Date: Mon, 24 Apr 2023 21:01:20 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A =0A=0A=0A=09=0A=09=09=0A=09=0A

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from April 17, 2023 to <= strong>April 24, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09= =09=09=09This email was sent from your website https://wearewoodruff.com and is a summary of s= ecurity related activity that Wordfence monitors for the period April 17= , 2023 to April 24, 2023. NOTE: You are using the free version of Wordfe= nce and are missing out on features like real-time firewall rule and mal= ware signature updates, country blocking, and detecting if your site IP= is sending spam. Click here t= o upgrade to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09= =09 =0A= =09=09=09=09=09Top 10 IPs Blocked=09=09=09=09 =0A=0A=09=09=09=09=0A= =09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09IP=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0985.208.136.216=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09United States=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= 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nbsp;=0A=09=09=09=09=09=09=09=09=09=09India=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09 18 78.142.18.92 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09Bulgaria=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09 8 194.169.175.93 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09&n= bsp;=0A=09=09=09=09=09=09=09=09=09=09Seychelles=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09 8 193.142.146.226 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09Germany=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09 8 20.219.2.242 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09India=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09 8 194.38.23.179 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e=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09 1 7 =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Blocked Countri= es=0A=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09 Top 10 Failed Logins<= /h2>=0A=0A=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09Existing User=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09 Username Login Attempts =0A=09=09=09=09=09=09=09=09=09No failed logins yet.=09=09=09= =09=09=09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09Update Login Security Options=0A=09=09=09=09 = =0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09 Recently Blocked Attac= ks =0A=09=09=09=09=0A=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=0A= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=0A= =09=09=09=09=09=0A=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09 85.208.136.216 (United States) =0A=09= =09=09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09= =09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09 172.177.108.150 (United States) =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09April 24, 2023 10:32am=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=09= View Recent Traffic=0A=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09= =09 Rec= ently Modified Files =0A=0A=09=09=09=09 Time IP / Action April 24,= 2023 2:25pm =0A=09=09=09=09=09=09=09=0985.208.136.216 (United S= tates) =0A=09=09=09=09=09=09=09=09 Blocked for Known maliciou= s User-Agents =0A=09=09=09=09=09=09=09 April 24, 2023 2:25pm April 24, 2023 2:24pm =0A=09=09=09=09=09=09=09=09 85.208.136.216 (United States) =0A=09= =09=09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09 Apr= il 24, 2023 2:24pm =0A=09=09=09=09=09=09=09=09 85.208.136.216 (United States) =0A=09=09=09=09=09=09=09=09= Blocked for Known malicious User-Agents =0A=09=09=09=09=09=09= =09 April 24, 2023 10:32am =0A=09=09=09=09=09=09=09=09 172.177.108.150 (United States) =0A=09=09=09=09=09=09=09= =09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 April 24, 202310:32am =0A=09=09= =09=09=09=09=09=09 172= .177.108.150 (United States) =0A=09=09=09=09=09=09=09=09 Bloc= ked for Known malicious User-Agents =0A=09=09=09=09=09=09=09 April 24, 2023 10:32am =0A=09=09=09=09=09=09= =09=09 172.177.108.150= (United States) =0A=09=09=09=09=09=09=09=09 Blocked for Kno= wn malicious User-Agents =0A=09=09=09=09=09=09=09 = April 24, 2023 8:10am =0A=09=09=09=09=09= =09=09=09 85.208.136.2= 16 (United States) =0A=09=09=09=09=09=09=09=09 Blocked for Kn= own malicious User-Agents =0A=09=09=09=09=09=09=09 April 24, 2023 8:10am =0A=09=09=09=09=09=09=09=09 85.208.136.216 (United States)= =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User= -Agents =0A=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031= 429c0d1c1064e524b39e2/2016/08/index.html =0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09= 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=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09 Modified File April 24, 2023 12:47pm =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html=0A=09=09=09=09=09=09=09=09 April 24, 2023 12:47pm April 24, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0= d1c1064e524b39e2/2018/08/index.html =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09 April 24, 2023 1= 2:47pm =0A=09=09= =09=09=09=09=09=09=09 wp-c= ontent/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/= index.html =0A=09=09=09=09=09=09=09=09 April 24, 2023 12:47pm =0A=09=09=09=09= =09=09=09=09=09 wp-content= /uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.= html =0A=09=09=09=09=09=09=09=09 April 24, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= bcabb487031429c0d1c1064e524b39e2/2018/02/index.html =0A=09=09=09=09= =09=09=09=09 April 24, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb48= 7031429c0d1c1064e524b39e2/2016/11/index.html =0A=09=09=09=09=09=09= =09=09 Apri= l 24, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39= e2/2016/09/index.html =0A=09=09=09=09=09=09=09=09 April 24, 2023 12:47pm =0A=09=09=09=09=09=09=09=09=09wp-content/uploads/gravity_f= orms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html=0A=09= =09=09=09=09=09=09=09 =0A=0A=09=09=09=09This list may= include WordPress core/plugin/theme updates, error logs, cache files, a= nd other normal changes.=0A=0A=09=09=09=09=0A=09=09=09=09 Updates Needed<= /h2>=0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Core =0A= =09=09=09=09=09 =0A=09=09=09=09= =09=09 A new version of WordPress (v6.2) is available.= =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09Plugin= s=0A=09=09=09=09=09 =0A=09= 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This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Akismet Anti-Spam (v5.1)" is available. =09=09=09=09=09=09=09<= /li>=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "All-in-One WP Mig= ration (v7.73)" is available. =09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "All In One WP Security (v5.1.= 8)" is available. This update includes security-related fix= es.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Autoptimize (v3.1.7)" is available. This= update includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Better Search Rep= lace (v1.4.2)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Classic Editor (v1.6.3)" is= available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "emfluence Marketing Platform (v2.13)" is availabl= e. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09<= li style=3D"font-size: 100%; vertical-align: baseline; margin: 0; paddin= g: 0; border: 0;">=0A=09=09=09=09=09=09=09=09A new version of the plugin= "Enable Media Replace (v4.1.2)" is available. This up= date includes security-related fixes.=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Error Log Monitor (v= 1.7.5)" is available. This update includes security-related= fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Popup Maker (v1.18.1)" is available. T= his update includes security-related fixes.=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09A new version of the plugin "Post SMTP (v2.= 4.8)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Public Post Preview (v2.10.0)" is avai= lable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Raw HTML (v1.6.4)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Redirection (v5.3= .10)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Search Exclude (v2.0.0)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;SearchWP Live Ajax Search (v1.7.4)" is available. =09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Simple H= istory (v3.5.0)" is available. This update includes securit= y-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)= " is available. This update includes security-related fixes= .=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "W3 Total Cache (v2.3.1)" is available. This u= pdate includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "WP Activity Log (v4.= 5.0)" is available. This update includes security-related f= ixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Yoast SEO (v20.5)" is available. This= update includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Advanced Custom F= ields PRO (v6.1.4)" is available. =09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "All-in-One WP Migration Un= limited Extension (v2.49)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Gravity Forms (v2.7.= 4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Themes = =0A=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the theme "Twenty Nineteen (v2.5)" is a= vailable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= theme "Twenty Seventeen (v3.2)" is available. =09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the theme "Twenty Twent= y (v2.2)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the theme "Twenty Twenty-One (v1.8)" is av= ailable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= theme "Twenty Twenty-Two (v1.4)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09Update Now=0A=09=09=09=09=09 =0A=09=09=09=09=0A= =09=09=09=09 =0A=09=09=09=09=09If you would like to= sign-in to https://www.wearew= oodruff.com please click here now. You can change the frequency of this email or tur= n it on and off by visiting your Wordfence options page.=09=09=09=09 =0A= =0A=09=09=09=09 =0A=09=09=09=09=09No longer an admi= nistrator for this site? Click her= e to stop receiving security alerts.=0A=09=09=09=09 =0A=09=09=09<= /div>=0A=09=09

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Wordfence activity from May 1, 2023 to May 8, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period May 1, 2023 to May 8, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 81.19.135.37   Russian Federation 145 206.189.80.31   Singapore 111 188.166.215.87   Singapore 63 206.189.81.144   Singapore 41 206.189.92.48   Singapore 40 188.166.213.24   Singapore 33 194.87.151.73   Czech Republic 31 20.219.167.125   India 29 85.208.136.216   United States 24 206.189.94.45   Singapore 21 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Singapore 7 318   Russian Federation 3 148   United States 8 64   India 4 63   Czech Republic 1 31   United Kingdom 3 25   Germany 3 18   Netherlands 2 17   Japan 5 17   Ukraine 2 14 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.84)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.74)" is available. A new version of the plugin "All In One WP Security (v5.1.8)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.2)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Export All URLs (v4.5)" is available. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.9)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.5)" is available. A new version of the plugin "Simple History (v3.5.1)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.6)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.6)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.50)" is available. A new version of the plugin "Gravity Forms (v2.7.5)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

]]> 3008417 0 0 0 ]]>

Wordfence activity from May 1, 2023 to May 8, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period May 1, 2023 to May 8, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 81.19.135.37   Russian Federation 145 206.189.80.31   Singapore 111 188.166.215.87   Singapore 63 206.189.81.144   Singapore 41 206.189.92.48   Singapore 40 188.166.213.24   Singapore 33 194.87.151.73   Czech Republic 31 20.219.167.125   India 29 85.208.136.216   United States 24 206.189.94.45   Singapore 21 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Singapore 7 318   Russian Federation 3 148   United States 8 64   India 4 63   Czech Republic 1 31   United Kingdom 3 25   Germany 3 18   Netherlands 2 17   Japan 5 17   Ukraine 2 14 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User No failed logins yet. Update Login Security Options Recently Blocked Attacks Time IP / Action May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents May 8, 2023 3:20pm 206.189.94.45 (Singapore) Blocked for Known malicious User-Agents View Recent Traffic Recently Modified Files Modified File May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/10/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html May 8, 2023 12:46pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/12/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.84)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.74)" is available. A new version of the plugin "All In One WP Security (v5.1.8)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.2)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Export All URLs (v4.5)" is available. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.4.9)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.5)" is available. A new version of the plugin "Simple History (v3.5.1)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.1)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.0)" is available. This update includes security-related fixes. A new version of the plugin "Yoast SEO (v20.6)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.6)" is available. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.50)" is available. A new version of the plugin "Gravity Forms (v2.7.5)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

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vertical-align: baseline; font-weight: norm= al; text-align: left; border-collapse: collapse; margin: 0; padding: 6px= 4px; border: 1px solid #cccccc;background-color: #eeeeee;" align=3D"lef= t" valign=3D"baseline">33=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"even" style=3D"font-size: 100%; vertical-align: baseline; ma= rgin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09206.189.94.45=0A= =09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09

=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from May 1, 2023 to May 8, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09=09= =09This email was sent from your website https://wearewoodruff.com and is a summary of securit= y related activity that Wordfence monitors for the period May 1, 2023 to= May 8, 2023. NOTE: You are using the free version of Wordfence and are= missing out on features like real-time firewall rule and malware signat= ure updates, country blocking, and detecting if your site IP is sending= spam. Click here to upgrade t= o Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09=09= =09Top 10 IPs Blocked=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09=09<= table class=3D"activity-table" style=3D"font-size: 100%; vertical-align:= baseline; border-collapse: collapse; border-spacing: 0; mso-table-lspac= e: 0pt; mso-table-rspace: 0pt; width: 100%; max-width: 100%; margin: 0;= padding: 0; border: 0;">=0A=09=09=09=09=09
IP	C= ountry	Block Cou= nt
81.19.135.37	=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09= =09=09Russian Federation=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09	145
206.189.80.31	=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09	111
188.166.215.87	=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09Singapore=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09	63
206.189.81.144	41
206.189.92.48	=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09	40
188.166.213.24	=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09Singapore=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09
194.87.151.73	=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=  =0A=09=09=09=09=09=09=09=09=09=09Czech Republic=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09	31
20.219.167.125	=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09India=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09	29
85.208.136.216	=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09United States=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09	24
=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= Singapore=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09	21

=0A=0A=09=09=09=09

=0A=09= =09=09=09=09Update Blocked IPs=0A=09=09= =09=09

=0A=0A=09=09=09=09=0A=09=09=09=09

Top 10 Countries Blocked

=0A=0A= =09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09Country=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09148=0A=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=098=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"even" style=3D"font-size: 100%; vertical-align: baseline; ma= rgin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=0A=09=09=09=09

Total IPs Blocked	Block Count
=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09Singapore=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09	7	318
=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09&= nbsp;=0A=09=09=09=09=09=09=09=09=09=09=09Russian Federation=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09	3
=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09United States=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09	64
=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09India=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09	4	63
=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09&= nbsp;=0A=09=09=09=09=09=09=09=09=09=09=09Czech Republic=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09	1	31
= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09United Kingdom=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09	3	25
=0A=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Germany=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09	3	18
=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09<= /span>=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09=09=09=09Netherlands=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09	2=0A=09=09=09=09=09=09=09=09=09	17
=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09Japan= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09	5	17
=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09=09=09=09Ukraine=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09	= 2	14

=0A=0A=09=09=09=09

=0A=09=09=09=09=09Update Blocke= d Countries=0A=09=09=09=09

=0A=0A=09=09=09=09=0A=09=09=09=09

Top 10 Faile= d Logins

=0A=0A=09=09=09=09=0A=09=09=09=09= =09=0A=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09<= /tr>=0A=09=09=09=09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09=09

Username	Login Attempts	Existing User
=0A=09=09=09=09=09=09=09=09=09No failed logins yet.= =09=09=09=09=09=09=09=09

=0A=0A=09=09=09= =09

=0A=09=09=09=09=09Update Login Security Options=0A=09=09= =09=09

=0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09

Recently Blo= cked Attacks

=0A=09=09=09=09=0A=09=09=09=09= =0A=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<= tr class=3D"odd" style=3D"font-size: 100%; vertical-align: baseline; mar= gin: 0; padding: 0; border: 0;">=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09

Time	IP / Action
= May 8, 2023 3:20pm	=0A=09=09=09=09=09=09=09= =09 206.189.94.45 (Sin= gapore) =0A=09=09=09=09=09=09=09=09 Blocked for Known malicio= us User-Agents =0A=09=09=09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09=09=09=09=09 206.189.94.45 (Singapore) =0A=09=09=09=09= =09=09=09=09 Blocked for Known malicious User-Agents =0A=09=09= =09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09=09=09=09=09 206.189.94.45 (Singapore) =0A=09=09=09=09=09=09=09= =09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09
May 8, 2023 3= :20pm	=0A=09=09=09= =09=09=09=09=09 206.18= 9.94.45 (Singapore) =0A=09=09=09=09=09=09=09=09 Blocked for K= nown malicious User-Agents =0A=09=09=09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09=09=09= =09=09 206.189.94.45 (= Singapore) =0A=09=09=09=09=09=09=09=09 Blocked for Known mal= icious User-Agents =0A=09=09=09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09=09=09=09=09 206.189.94.45 (Singapore) =0A=09=09= =09=09=09=09=09=09 Blocked for Known malicious User-Agents = =0A=09=09=09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09=09=09=09=09 206.189.94.45 (Singapore) =0A=09=09=09=09= =09=09=09=09 Blocked for Known malicious User-Agents =0A=09=09= =09=09=09=09=09
May 8, 202= 3 3:20pm	=0A=09= =09=09=09=09=09=09=09 = 206.189.94.45 (Singapore) =0A=09=09=09=09=09=09=09=09 Blocked= for Known malicious User-Agents =0A=09=09=09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09= =09=09=09=09 206.189.9= 4.45 (Singapore) =0A=09=09=09=09=09=09=09=09 Blocked for Kno= wn malicious User-Agents =0A=09=09=09=09=09=09=09
May 8, 2023 3:20pm	=0A=09=09=09=09=09=09=09=09 206.189.94.45 (Singapore) = =0A=09=09=09=09=09=09=09=09 Blocked for Known malicious User-Agent= s =0A=09=09=09=09=09=09=09

= =0A=09=09=09=09=0A=09=09=09=09 =0A=09=09=09=09=0A=09=09=09=09

=0A=09=09=09=09=09View= Recent Traffic=0A=09=09=09=09

=0A=0A=09=09=09=09=0A=09=09=09=09<= h2 style=3D"font-size: 20px; vertical-align: baseline; clear: both; colo= r: #222 !important; margin: 20px 0 4px; padding: 0; border: 0;">Recently= Modified Files=0A=0A=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09<= /tr>=0A=09=09=09=09=09=0A=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=0A=09=09=09=09=09=09= =09=09=0A=09=09= =09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09= =0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A= =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09

Modified	File
Ma= y 8, 2023 12:46pm	=0A=09=09=09=09=09=09=09= =09=09 wp-content/uploads/= gravity_forms/3-4cb7a3c3acf33751ea3b413846d2e82f/index.html =0A=09= =09=09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d= 1c1064e524b39e2/2016/10/index.html =0A=09=09=09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524= b39e2/2018/08/index.html =0A=09=09=09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html=0A=09=09=09=09=09=09=09=09
May 8, 20= 23 12:46pm	=0A=09=09=09=09=09=09=09=09=09<= pre class=3D"display-file" style=3D"font-size: 12px; vertical-align: bas= eline; width: 420px; overflow: auto; margin: 0; padding: 0; border: 0; w= ord-wrap: break-word; word-break: break-all;">wp-content/uploads/gravity= _forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html=0A=09= =09=09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d= 1c1064e524b39e2/2018/02/index.html =0A=09=09=09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524= b39e2/2016/11/index.html =0A=09=09=09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09= =09=09=09 wp-content/uploa= ds/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html=0A=09=09=09=09=09=09=09=09
May 8, 20= 23 12:46pm	=0A=09=09=09=09=09=09=09=09=09<= pre class=3D"display-file" style=3D"font-size: 12px; vertical-align: bas= eline; width: 420px; overflow: auto; margin: 0; padding: 0; border: 0; w= ord-wrap: break-word; word-break: break-all;">wp-content/uploads/gravity= _forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html=0A=09=09= =09=09=09=09=09=09
May 8, 2023 12:46pm	=0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c10= 64e524b39e2/2016/12/index.html =0A=09=09=09=09=09=09=09=09

=0A=0A=09=09=09=09

This list may include WordPress core/plu= gin/theme updates, error logs, cache files, and other normal changes.=0A=0A=09=09=09=09=0A=09=09=09=09

Updates Needed

=0A=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09

Core

=0A=09=09=09=09=09

=0A=09=09=09=09=09=09
• A n= ew version of WordPress (v6.2) is available.
=0A=09=09=09=09=09

= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09

Plugins

=0A=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09

=0A=09=09=09=09=09=09=09=09A new version of= the plugin "Accelerated Mobile Pages (v1.0.84)" is available.= =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Ajax Load More (v5.6.0.5)" is available. This update i= ncludes security-related fixes.=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09= =09=09=09=09A new version of the plugin "Akismet Anti-Spam (v5.1)&q= uot; is available. =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09

=0A=09=09=09=09=09=09=09=09A new versi= on of the plugin "All-in-One WP Migration (v7.74)" is availabl= e. =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09<= li style=3D"font-size: 100%; vertical-align: baseline; margin: 0; paddin= g: 0; border: 0;">=0A=09=09=09=09=09=09=09=09A new version of the plugin= "All In One WP Security (v5.1.8)" is available. This= update includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09= =09=09=09=09=09=09=09A new version of the plugin "Autoptimize (v3.1= .7)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09

=0A=09=09=09=09=09=09=09=09A new version of= the plugin "Better Search Replace (v1.4.2)" is available. =09= =09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Classic Editor (v1.6.3)" is available. =09=09=09=09=09=09=09

= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09= =09=09=09=09=09=09A new version of the plugin "emfluence Marketing= Platform (v2.13)" is available. =09=09=09=09=09=09=09

=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09= =09=09=09=09A new version of the plugin "Enable Media Replace (v4.1= .2)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09

=0A=09=09=09=09=09=09=09=09A new version of= the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes.=09=09=09=09=09=09= =09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A= =09=09=09=09=09=09=09=09A new version of the plugin "Export All URL= s (v4.5)" is available. =09=09=09=09=09=09=09

=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09= =09A new version of the plugin "Popup Maker (v1.18.1)" is avai= lable. This update includes security-related fixes.=09= =09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09A new version of the plugin &quo= t;Post SMTP (v2.4.9)" is available. =09=09=09=09=09=09=09

=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09= =09=09=09=09=09A new version of the plugin "Public Post Preview (v2= .10.0)" is available. =09=09=09=09=09=09=09

=0A=09=09=09=09=09= =09=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09A= new version of the plugin "Raw HTML (v1.6.4)" is available.= =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Redirection (v5.3.10)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09= =09=09=09=09=09=09A new version of the plugin "Search Exclude (v2.0= .0)" is available. =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09= =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09A new= version of the plugin "SearchWP Live Ajax Search (v1.7.5)" is= available. =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09= =09=09=09

=0A=09=09=09=09=09=09=09=09A new version of= the plugin "Simple History (v3.5.1)" is available. Th= is update includes security-related fixes.=09=09=09=09=09=09=09=

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09= =09=09=09=09=09=09=09A new version of the plugin "Smash Balloon Cus= tom Facebook Feed (v4.1.8)" is available. This update inclu= des security-related fixes.=09=09=09=09=09=09=09

=0A=09=09= =09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09=09= =09=09=09A new version of the plugin "W3 Total Cache (v2.3.1)"= is available. This update includes security-related fixes.=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=

=0A=09=09=09=09=09=09=09=09A new version of the plugi= n "WP Activity Log (v4.5.0)" is available. This update= includes security-related fixes.=09=09=09=09=09=09=09

=0A= =09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09= =09=09=09=09=09A new version of the plugin "Yoast SEO (v20.6)"= is available. This update includes security-related fixes.=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=

=0A=09=09=09=09=09=09=09=09A new version of the plugi= n "Advanced Custom Fields PRO (v6.1.6)" is available. =09=09= =09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09A new version of the plugin "A= ll-in-One WP Migration Unlimited Extension (v2.50)" is available.= =09=09=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Gravity Forms (v2.7.5)" is available. =09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09= =09=09=09=09=09

Themes

=0A=09=09=09=09=09

=0A=09=09=09=09=09=09=09=09=09=09=09=09=09
• = =0A=09=09=09=09=09=09=09=09A new version of the theme "Twenty Ninet= een (v2.5)" is available. =09=09=09=09=09=09=09
=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09
• =0A=09=09=09=09=09=09=09= =09A new version of the theme "Twenty Seventeen (v3.2)" is ava= ilable. =09=09=09=09=09=09=09
=0A=09=09=09=09=09=09=09=09=09=09=09= =09=09
• =0A=09=09=09=09=09=09=09=09A new version of the= theme "Twenty Twenty (v2.2)" is available. =09=09=09=09=09=09= =09
=0A=09=09=09=09=09=09=09=09=09=09=09=09=09
• =0A= =09=09=09=09=09=09=09=09A new version of the theme "Twenty Twenty-O= ne (v1.8)" is available. =09=09=09=09=09=09=09
=0A=09=09=09=09= =09=09=09=09=09=09=09=09=09
• =0A=09=09=09=09=09=09=09= =09A new version of the theme "Twenty Twenty-Two (v1.4)" is av= ailable. =09=09=09=09=09=09=09
=0A=09=09=09=09=09=09=09=09=09=09=09<= /ul>=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09

=0A=09=09=09=09=09=09Update Now=0A=09=09=09=09=09

=0A= =09=09=09=09=0A=09=09=09=09

=0A=09=09=09=09=09If y= ou would like to sign-in to ht= tps://wearewoodruff.com please click here now. You can change the frequency of t= his email or turn it on and off by visiting your Wordfence options page.=09= =09=09=09

=0A=0A=09=09=09=09

=0A=09=09=09=09=09N= o longer an administrator for this site? Click here to stop receiving security alerts.=0A=09=09=09=09<= /p>=0A=09=09=09

=0A=09=09=0A=09=0A=0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008420 Tue, 09 May 2023 20:19:29 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008420 New submission from Contact

First Name   Jonna Last Name   Clifford Email   jclifford@primelending.com Country   United States What are you interested in?   General Inquiry Message   Hello - we are processing a loan for an employee.  Is there an email address where we can send an employment verification that we need to have completed?  Thank you! Lead Source   Web - Contact Us

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First Name   Jonna Last Name   Clifford Email   jclifford@primelending.com Country   United States What are you interested in?   General Inquiry Message   Hello - we are processing a loan for an employee.  Is there an email address where we can send an employment verification that we need to have completed?  Thank you! Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Tue, 09 May 2023 20:19:28 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008421 Wed, 10 May 2023 04:22:02 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008421 New submission from Contact

First Name   Linadow Last Name   Linadow Email   linadow@peterstenhouse.com Country   Canada What are you interested in?   Career Inquiry Message   Ηellо аll, guуs! I knоw, my mеssаgе mаy bе toо ѕреcific, Βut my ѕister fоund nіcе mаn hеrе аnd thеу mаrried, ѕо how аbout mе?ǃ :) Ι am 24 yеаrѕ old, Linа, frоm Rоmаnіа, I knоw Εnglish and Gеrman languagеѕ аlѕо And... I hаvе ѕpeсіfіс dіѕеаѕe, nаmed nymphоmania. Ԝhо know whаt іѕ thіѕ, can underѕtаnd me (bettеr tо sаy іt immedіately) Ah yеs, I cоok vеry tаstyǃ and I lоve not onlу cook ;)) Im rеal gіrl, not proѕtіtutе, and loоking for sеrіouѕ and hоt rеlatіonѕhiр... Αnywау, уоu can find my prоfіlе herе: http://mitalisdi.cf/idm-89512/ Company Name   google Job Title   Bucharest Do you currently have an agency partner   No Lead Source   Web - Contact Us

]]> 3008421 0 0 0 ]]>

First Name   Linadow Last Name   Linadow Email   linadow@peterstenhouse.com Country   Canada What are you interested in?   Career Inquiry Message   Ηellо аll, guуs! I knоw, my mеssаgе mаy bе toо ѕреcific, Βut my ѕister fоund nіcе mаn hеrе аnd thеу mаrried, ѕо how аbout mе?ǃ :) Ι am 24 yеаrѕ old, Linа, frоm Rоmаnіа, I knоw Εnglish and Gеrman languagеѕ аlѕо And... I hаvе ѕpeсіfіс dіѕеаѕe, nаmed nymphоmania. Ԝhо know whаt іѕ thіѕ, can underѕtаnd me (bettеr tо sаy іt immedіately) Ah yеs, I cоok vеry tаstyǃ and I lоve not onlу cook ;)) Im rеal gіrl, not proѕtіtutе, and loоking for sеrіouѕ and hоt rеlatіonѕhiр... Αnywау, уоu can find my prоfіlе herе: http://mitalisdi.cf/idm-89512/ Company Name   google Job Title   Bucharest Do you currently have an agency partner   No Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: <0d1627a99890cda978ae8cd865367813@wearewoodruff.com> Subject: New submission from Contact Date: Wed, 10 May 2023 04:22:01 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008422 Thu, 11 May 2023 14:51:10 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008422 New submission from Contact

First Name   Peter Last Name   Alexander Email   peter.alexander@clickfunnels.com Country   United States What are you interested in?   Working with us Message   Hello, Hope you're doing well. I noticed your website and saw an untapped goldmine. An opportunity to scale your business like never before. Now, you might be thinking, "What's the catch?" The truth is, there's none. I'd like to offer you a complimentary, personalized analysis of your website that will highlight areas of untapped potential. Interested? Go there: https://myvpns.live/ClickFunnel and start you FREE TRIAL totay With this, you'll see how a single tool can convert your visitors into loyal, repeat customers without the need for any technical skills. Remember, this is a no-obligation offer, just a chance to unlock the immense potential of your online business. Awaiting your positive response. Best, Peter Alexander Company Name   Donna Lohman Job Title   Discover a Simple Secret to Boost Your Online Revenue Do you currently have an agency partner   No Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> 3008422 0 0 0 ]]>

First Name   Peter Last Name   Alexander Email   peter.alexander@clickfunnels.com Country   United States What are you interested in?   Working with us Message   Hello, Hope you're doing well. I noticed your website and saw an untapped goldmine. An opportunity to scale your business like never before. Now, you might be thinking, "What's the catch?" The truth is, there's none. I'd like to offer you a complimentary, personalized analysis of your website that will highlight areas of untapped potential. Interested? Go there: https://myvpns.live/ClickFunnel and start you FREE TRIAL totay With this, you'll see how a single tool can convert your visitors into loyal, repeat customers without the need for any technical skills. Remember, this is a no-obligation offer, just a chance to unlock the immense potential of your online business. Awaiting your positive response. Best, Peter Alexander Company Name   Donna Lohman Job Title   Discover a Simple Secret to Boost Your Online Revenue Do you currently have an agency partner   No Yes, I’d like to be emailed updates about Woodruff.   Email Opt-In Lead Source   Web - Contact Us

]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Thu, 11 May 2023 14:51:09 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008423 Mon, 15 May 2023 21:01:30 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008423 Wordfence activity from May 8, 2023 to May 15, 2023 /* Target Outlook 2007 and 2010 */ blockquote:before { content: none !important; } blockquote:after { content: none !important; } q:before { content: none !important; } q:after { content: none !important; } a:focus { outline: thin dotted !important; } .clear:after { clear: both !important; } .wrapper:after { clear: both !important; } .format-status .entry-header:after { clear: both !important; } .clear:before { display: table !important; content: "" !important; 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Wordfence activity from May 8, 2023 to May 15, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period May 8, 2023 to May 15, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 85.208.136.216   United States 84 206.189.80.31   Singapore 74 101.32.253.254   Singapore 41 206.189.94.45   Singapore 33 194.169.175.93   Seychelles 32 20.219.188.145   India 29 68.183.239.250   Singapore 20 45.154.98.214   Netherlands 18 20.197.3.65   India 16 2a10:cc45:100:0:ddd5:cfd5:5bb0:8415   Switzerland 16 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Singapore 11 212   United States 11 118   India 3 47   United Kingdom 4 39   Seychelles 1 32   Netherlands 2 27   Czech Republic 2 17   Switzerland 1 16   Japan 4 12   Hong Kong 2 11 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User admin 4 Yes developer@wearewoodruff.com 2 Yes developer 1 Yes Update Login Security Options Recently Blocked Attacks Time IP / Action May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:40pm 101.32.253.254 (Singapore) Blocked for Known malicious User-Agents May 15, 2023 3:40pm 101.32.253.254 (Singapore) Blocked for Known malicious User-Agents and 79 additional attacks View Recent Traffic Recently Modified Files Modified File May 15, 2023 3:53pm wp-content/plugins/all-in-one-wp-migration/storage/error.log May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/01/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.85)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.74)" is available. A new version of the plugin "All In One WP Security (v5.1.8)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.2)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Export All URLs (v4.5)" is available. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.5.2)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.5)" is available. A new version of the plugin "Simple History (v3.5.1)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.2)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.2)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.6)" is available. This update includes security-related fixes. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.50)" is available. A new version of the plugin "Gravity Forms (v2.7.6)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. You can change the frequency of this email or turn it on and off by visiting your Wordfence options page. No longer an administrator for this site? Click here to stop receiving security alerts.

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Wordfence activity from May 8, 2023 to May 15, 2023 This email was sent from your website https://wearewoodruff.com and is a summary of security related activity that Wordfence monitors for the period May 8, 2023 to May 15, 2023. NOTE: You are using the free version of Wordfence and are missing out on features like real-time firewall rule and malware signature updates, country blocking, and detecting if your site IP is sending spam. Click here to upgrade to Wordfence Premium now. Top 10 IPs Blocked IP Country Block Count 85.208.136.216   United States 84 206.189.80.31   Singapore 74 101.32.253.254   Singapore 41 206.189.94.45   Singapore 33 194.169.175.93   Seychelles 32 20.219.188.145   India 29 68.183.239.250   Singapore 20 45.154.98.214   Netherlands 18 20.197.3.65   India 16 2a10:cc45:100:0:ddd5:cfd5:5bb0:8415   Switzerland 16 Update Blocked IPs Top 10 Countries Blocked Country Total IPs Blocked Block Count   Singapore 11 212   United States 11 118   India 3 47   United Kingdom 4 39   Seychelles 1 32   Netherlands 2 27   Czech Republic 2 17   Switzerland 1 16   Japan 4 12   Hong Kong 2 11 Update Blocked Countries Top 10 Failed Logins Username Login Attempts Existing User admin 4 Yes developer@wearewoodruff.com 2 Yes developer 1 Yes Update Login Security Options Recently Blocked Attacks Time IP / Action May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:49pm 5.161.194.110 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:42pm 5.78.78.129 (United States) Blocked for Known malicious User-Agents May 15, 2023 3:40pm 101.32.253.254 (Singapore) Blocked for Known malicious User-Agents May 15, 2023 3:40pm 101.32.253.254 (Singapore) Blocked for Known malicious User-Agents and 79 additional attacks View Recent Traffic Recently Modified Files Modified File May 15, 2023 3:53pm wp-content/plugins/all-in-one-wp-migration/storage/error.log May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/08/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/01/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/05/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/02/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/11/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/09/index.html May 15, 2023 12:45pm wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html This list may include WordPress core/plugin/theme updates, error logs, cache files, and other normal changes. Updates Needed Core A new version of WordPress (v6.2) is available. Plugins A new version of the plugin "Accelerated Mobile Pages (v1.0.85)" is available. A new version of the plugin "Ajax Load More (v5.6.0.5)" is available. This update includes security-related fixes. A new version of the plugin "Akismet Anti-Spam (v5.1)" is available. A new version of the plugin "All-in-One WP Migration (v7.74)" is available. A new version of the plugin "All In One WP Security (v5.1.8)" is available. This update includes security-related fixes. A new version of the plugin "Autoptimize (v3.1.7)" is available. This update includes security-related fixes. A new version of the plugin "Better Search Replace (v1.4.2)" is available. A new version of the plugin "Classic Editor (v1.6.3)" is available. A new version of the plugin "emfluence Marketing Platform (v2.13)" is available. A new version of the plugin "Enable Media Replace (v4.1.2)" is available. This update includes security-related fixes. A new version of the plugin "Error Log Monitor (v1.7.5)" is available. This update includes security-related fixes. A new version of the plugin "Export All URLs (v4.5)" is available. A new version of the plugin "Popup Maker (v1.18.1)" is available. This update includes security-related fixes. A new version of the plugin "Post SMTP (v2.5.2)" is available. A new version of the plugin "Public Post Preview (v2.10.0)" is available. A new version of the plugin "Raw HTML (v1.6.4)" is available. A new version of the plugin "Redirection (v5.3.10)" is available. A new version of the plugin "Search Exclude (v2.0.0)" is available. A new version of the plugin "SearchWP Live Ajax Search (v1.7.5)" is available. A new version of the plugin "Simple History (v3.5.1)" is available. This update includes security-related fixes. A new version of the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is available. This update includes security-related fixes. A new version of the plugin "W3 Total Cache (v2.3.2)" is available. This update includes security-related fixes. A new version of the plugin "WP Activity Log (v4.5.2)" is available. This update includes security-related fixes. A new version of the plugin "Advanced Custom Fields PRO (v6.1.6)" is available. This update includes security-related fixes. A new version of the plugin "All-in-One WP Migration Unlimited Extension (v2.50)" is available. A new version of the plugin "Gravity Forms (v2.7.6)" is available. Themes A new version of the theme "Twenty Nineteen (v2.5)" is available. A new version of the theme "Twenty Seventeen (v3.2)" is available. A new version of the theme "Twenty Twenty (v2.2)" is available. A new version of the theme "Twenty Twenty-One (v1.8)" is available. A new version of the theme "Twenty Twenty-Two (v1.4)" is available. Update Now If you would like to sign-in to https://wearewoodruff.com please click here now. 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]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <15e80d389faca501542c15988f608f8b@wearewoodruff.com> Subject: Wordfence activity for May 15, 2023 on www.wearewoodruff.com Date: Mon, 15 May 2023 21:01:29 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0A=0A=0A=09=0A=09=0A=09=0A=09=0A=09=0A=0A=09=0A=0A=09=0A=0A <= style type=3D"text/css">=0Ablockquote:before { content: none !important;= }=0Ablockquote:after { content: none !important; }=0Aq:before { content= : none !important; }=0Aq:after { content: none !important; }=0Aa:focus {= outline: thin dotted !important; }=0A.clear:after { clear: both !import= ant; }=0A.wrapper:after { clear: both !important; }=0A.format-status .en= try-header:after { clear: both !important; }=0A.clear:before { display:= table !important; content: "" !important; }=0A.clear:after { display: t= able !important; content: "" !important; }=0A.wrapper:before { display:= table !important; 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=0A=09=09=09=0A=09=09=09=09 =0A=09= =09=09=09=09Wordfence activity from May 8, 2023 to May 15, 2023=09=09=09=09 =0A=09=09=09=09=0A=0A=09=09=09=09 =0A=09=09=09= =09=09This email was sent from your website https://wearewoodruff.com and is a summary of secu= rity related activity that Wordfence monitors for the period May 8, 2023= to May 15, 2023. NOTE: You are using the free version of Wordfence and= are missing out on features like real-time firewall rule and malware si= gnature updates, country blocking, and detecting if your site IP is send= ing spam. Click here to upgrad= e to Wordfence Premium now.=09=09=09=09 =0A=0A=09=09=09=09 =0A=09=09=09= =09=09Top 10 IPs Blocked=09=09=09=09 =0A=0A=09=09=09=09=0A=09=09=09= =09=0A=09=09=09=09=09=0A= =09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=0A=09=09=09=09=09=0A=09=09= =09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09= =09=09=09=09=0A=09=09=09=09=09=09=09= =09=0A=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09= =09=09=0A=09=09=09=09=09=09=09=09= 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malicious User-Agents=0A=09=09=09=09=09=09=09 May 15, 2023 3:49pm =0A=09=09=09=09=09=09=09=09 5.161.194.110 (United States) =0A=09=09=09=09=09=09=09= =09 Blocked for Known malicious User-Agents =0A=09=09=09=09= =09=09=09 May 15, 2023 3:42pm =0A=09=09=09=09=09=09=09=09 5.78.78.129 (United States) =0A=09=09=09=09=09=09=09=09<= pre class=3D"display-file" style=3D"font-size: 12px; vertical-align: bas= eline; width: 420px; margin: 0; padding: 0; border: 0; white-space: norm= al;">Blocked for Known malicious User-Agents=0A=09=09=09=09=09=09= =09 May 15, 2023 3:42pm= =0A=09=09=09=09=09= =09=09=09 5.78.78.129= (United States) =0A=09=09=09=09=09=09=09=09 Blocked for Kno= wn malicious User-Agents =0A=09=09=09=09=09=09=09 = May 15, 2023 3:42pm =0A=09=09=09=09=09=09= =09=09 5.78.78.129 (Un= ited States) =0A=09=09=09=09=09=09=09=09 Blocked for Known ma= licious User-Agents =0A=09=09=09=09=09=09=09 May 15, 2023 3:42pm =0A=09=09=09=09=09=09=09=09 5.78.78.129 (United States) = 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tent/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/08/in= dex.html =0A=09=09=09=09=09=09=09=09 May 15, 2023 12:45pm =0A=09=09=09=09=09= =09=09=09=09 wp-content/up= loads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2018/03/index.htm= l =0A=09=09=09=09=09=09=09=09 May 15, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-= bcabb487031429c0d1c1064e524b39e2/2018/05/index.html =0A=09=09=09=09= =09=09=09=09 May 15, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb48= 7031429c0d1c1064e524b39e2/2018/02/index.html =0A=09=09=09=09=09=09= =09=09 May= 15, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09 wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39= e2/2016/11/index.html =0A=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09 = wp-content/uploads/gravity_forms/3-bcabb487031429c0d1c1064e524b39e2/2016= /09/index.html =0A=09=09=09=09=09=09=09=09 May 15, 2023 12:45pm =0A=09=09=09=09=09=09=09=09=09= wp-content/uploads/gravi= ty_forms/3-bcabb487031429c0d1c1064e524b39e2/2016/index.html =0A=09= =09=09=09=09=09=09=09 =0A=0A=09=09=09=09This list may= include WordPress core/plugin/theme updates, error logs, cache files, a= nd other normal changes.=0A=0A=09=09=09=09=0A=09=09=09=09 Updates Needed<= /h2>=0A=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 Core =0A= =09=09=09=09=09 =0A=09=09=09=09= =09=09 A new version of WordPress (v6.2) is available.= =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09Plugin= s=0A=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "Accelerated Mobile Pages (= v1.0.85)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Ajax Load More (v5.6.0.5)" is= available. This update includes security-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;Akismet Anti-Spam (v5.1)" is available. =09=09=09=09=09=09=09<= /li>=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "All-in-One WP Mig= ration (v7.74)" is available. =09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09= =09=09=09A new version of the plugin "All In One WP Security (v5.1.= 8)" is available. This update includes security-related fix= es.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Autoptimize (v3.1.7)" is available. This= update includes security-related fixes.=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the plugin "Better Search Rep= lace (v1.4.2)" is available. =09=09=09=09=09=09=09 =0A=09=09=09= =09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09A new version of the plugin "Classic Editor (v1.6.3)" is= available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "emfluence Marketing Platform (v2.13)" is availabl= e. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09<= li style=3D"font-size: 100%; vertical-align: baseline; margin: 0; paddin= g: 0; border: 0;">=0A=09=09=09=09=09=09=09=09A new version of the plugin= "Enable Media Replace (v4.1.2)" is available. This up= date includes security-related fixes.=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Error Log Monitor (v= 1.7.5)" is available. This update includes security-related= fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09= =09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version= of the plugin "Export All URLs (v4.5)" is available. =09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "P= opup Maker (v1.18.1)" is available. This update includes se= curity-related fixes.=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Post SMTP (v2.5.2)" is availab= le. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09A new version of the plugi= n "Public Post Preview (v2.10.0)" is available. =09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "Raw HTML= (v1.6.4)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09= =09A new version of the plugin "Redirection (v5.3.10)" is avai= lable. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09= =09 =0A=09=09=09=09=09=09=09=09A new version of the pl= ugin "Search Exclude (v2.0.0)" is available. =09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09A new version of the plugin "SearchWP Li= ve Ajax Search (v1.7.5)" is available. =09=09=09=09=09=09=09 = =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the plugin "Simple History (v3.5= .1)" is available. This update includes security-related fi= xes.=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09A new version of= the plugin "Smash Balloon Custom Facebook Feed (v4.1.8)" is a= vailable. This update includes security-related fixes.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the plugin &= quot;W3 Total Cache (v2.3.2)" is available. This update inc= ludes security-related fixes.=09=09=09=09=09=09=09=0A=09= =09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09= =09=09=09=09A new version of the plugin "WP Activity Log (v4.5.2)&q= uot; is available. This update includes security-related fixes.<= /strong>=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09= =09=09 =0A=09=09=09=09=09=09=09=09A new version of the= plugin "Advanced Custom Fields PRO (v6.1.6)" is available. This update includes security-related fixes.=09=09=09=09= =09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "All-in-O= ne WP Migration Unlimited Extension (v2.50)" is available. =09=09= =09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new version of the plugin "G= ravity Forms (v2.7.6)" is available. =09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09= =09=09=09 Themes =0A=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09= =09=09=09=09=09=09=09A new version of the theme "Twenty Nineteen (v= 2.5)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the theme "Twenty Seventeen (v3.2)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09A new version of the theme &q= uot;Twenty Twenty (v2.2)" is available. =09=09=09=09=09=09=09= =0A=09=09=09=09=09=09=09=09=09=09=09=09=09 =0A=09=09= =09=09=09=09=09=09A new version of the theme "Twenty Twenty-One (v1= .8)" is available. =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09A new= version of the theme "Twenty Twenty-Two (v1.4)" is available.= =09=09=09=09=09=09=09 =0A=09=09=09=09=09=09=09=09=09=09=09 =0A= =09=09=09=09=09=09=09=09=0A=09=09=09=09=09=09=09=09=09 =0A=09=09=09=09=09=09Update Now=0A=09=09=09=09=09 =0A=09=09= =09=09=0A=09=09=09=09 =0A=09=09=09=09=09If you woul= d like to sign-in to https://w= ww.wearewoodruff.com please click here now. You can change the frequency of this ema= il or turn it on and off by visiting your Wordfence options page.=09=09=09= =09 =0A=0A=09=09=09=09 =0A=09=09=09=09=09No long= er an administrator for this site? Click here to stop receiving security alerts.=0A=09=09=09=09 =0A= =09=09=09=0A=09=09 =0A=0A=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008425 Tue, 16 May 2023 19:28:15 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008425 3008425 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: Subject: [Wordfence Alert] wearewoodruff.com Admin Login Date: Tue, 16 May 2023 19:28:14 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 This email was sent from your website "Woodruff" by the Wordfence plugin= at Tuesday 16th of May 2023 at 02:28:13 PM=0AThe Wordfence administrati= ve URL for this site is: https://wordpress-976626-3419049.cloudwaysapps.= com/wp-admin/admin.php?page=3DWordfence=0AA user with username "admin" w= ho has administrator access signed in to your WordPress site.=0AUser IP:= 2600:6c40:600:2e94:f01c:ba6c:363:5602=0AUser hostname: 2600:6c40:600:2e= 94:f01c:ba6c:363:5602=0AUser location: Columbia, Missouri, United States= =0A=0A=0A=09NOTE: You are using the free version of Wordfence. Upgrade t= oday:=0A - Receive real-time Firewall and Scan engine rule updates for p= rotection as threats emerge=0A - Real-time IP Blocklist blocks the most= malicious IPs from accessing your site=0A - Country blocking=0A - IP re= putation monitoring=0A - Schedule scans to run more frequently and at op= timal times=0A - Access to Premium Support=0A - Discounts for multi-year= and multi-license purchases=0A=0AClick here to upgrade to Wordfence Pre= mium:=0Ahttps://www.wordfence.com/zz1/wordfence-signup/=0A--=0ATo change= your alert options for Wordfence, visit:=0Ahttps://wordpress-976626-341= 9049.cloudwaysapps.com/wp-admin/admin.php?page=3DWordfence&subpage=3Dglo= bal_options=0ATo see current Wordfence alerts, visit:=0Ahttps://wordpres= s-976626-3419049.cloudwaysapps.com/wp-admin/admin.php?page=3DWordfence= =0A=0A=0A=0ANo longer an administrator for this site? Click here to stop= receiving security alerts: https://wearewoodruff.com/?_wfsf=3DremoveAle= rtEmail&jwt=3DeyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6ImRldmVsb= 3BlckB3ZWFyZXdvb2RydWZmLmNvbSIsIl9leHAiOjE2ODQ4NzAwOTN9.x1AsImbgIk3MFHHy= 0Q9RpLEM4MoXL_NtmsgS1WY0c3U]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008426 Tue, 16 May 2023 19:48:14 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008426 3008426 0 0 0 ]]> Sender: developer@wearewoodruff.com To: developer@wearewoodruff.com Message-Id: <2e7b1a3dbf35b9fa4d4f5b283d5a1a2e@wearewoodruff.com> Subject: [Woodruff] Your site has updated to WordPress 6.2.1 Date: Tue, 16 May 2023 19:48:13 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 Howdy! Your site at https://wearewoodruff.com has been updated automatic= ally to WordPress 6.2.1.=0A=0ANo further action is needed on your part.= For more on version 6.2.1, see the About WordPress screen:=0Ahttps://we= arewoodruff.com/wp-admin/about.php=0A=0AIf you experience any issues or= need support, the volunteers in the WordPress.org support forums may be= able to help.=0Ahttps://wordpress.org/support/forums/=0A=0AYou also hav= e some plugins or themes with updates available. Update them now:=0Ahttp= s://wearewoodruff.com/wp-admin/=0A=0AThe WordPress Team=0A]]> https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008427 Tue, 16 May 2023 21:57:05 +0000 https://wearewoodruff.com/?post_type=postman_sent_mail&p=3008427 New submission from Contact First Name   Megan Last Name   Aguirre Email   meganvaguirre@gmail.com Country   United States What are you interested in?   Working with us Message   Hello! My name is Megan Aguirre, and I just graduated from the University of Kansas with a Bachelors of Science in Journalism and Mass Communications and a minor in International Global Studies! I have had so many wonderful things about this company, and I would love to get the opportunity to work for Woodruff and develop my skills furthers! Industry   Marketing Company Name   Just graduated Job Title   Social media coordinator (open to any position though) Lead Source   Web - Contact Us ]]> 3008427 0 0 0 ]]> First Name   Megan Last Name   Aguirre Email   meganvaguirre@gmail.com Country   United States What are you interested in?   Working with us Message   Hello! My name is Megan Aguirre, and I just graduated from the University of Kansas with a Bachelors of Science in Journalism and Mass Communications and a minor in International Global Studies! I have had so many wonderful things about this company, and I would love to get the opportunity to work for Woodruff and develop my skills furthers! Industry   Marketing Company Name   Just graduated Job Title   Social media coordinator (open to any position though) Lead Source   Web - Contact Us ]]> ";s:12:"Content-type";s:38:"Content-type: text/html; charset=UTF-8";}]]> Sender: developer@wearewoodruff.com To: agrinch@wearewoodruff.com Message-Id: Subject: New submission from Contact Date: Tue, 16 May 2023 21:57:05 +0000 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline MIME-Version: 1.0 =0D=0A=09=0D=0A=09=09